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10 Marketing Strategies Guaranteed to Grow ANY Business (PROVEN & PROFITABLE)

By Adam Erhart

Summary

## Key takeaways - **Offer First or Target Market First?**: For new businesses, focus on understanding your target market's pains and problems first to tailor your offer. If you have an existing business, identify your most profitable offer and focus on serving those top customers. [02:43], [04:20] - **Marketing Goals: Beyond Likes and Comments**: Avoid marketing for marketing's sake or solely chasing vanity metrics like likes. Focus on goals that drive actual business growth, such as increased sales and revenue, and work backward to set relevant KPIs. [05:44], [06:10] - **Know Your Audience: Speak Their Language**: Customers buy when they feel understood, not just when they understand. Avoid generic messaging; deeply understand your target market's psychographics, values, and beliefs to create resonant content. [07:23], [08:34] - **Platform Choice Matters: Be Where Your Audience Is**: Don't jump on every new platform. Identify the specific social media channels where your ideal target market is most active and focus your efforts there for maximum impact. [12:50], [15:06] - **Email Marketing: The Unavoidable ROI Driver**: Email marketing remains a crucial, high-ROI channel because nearly everyone uses it. Offer a compelling lead magnet to build your list and email consistently to stay top-of-mind. [17:02], [19:36] - **Video Dominance: Start Small, Scale Up**: Video marketing is essential for supercharging your strategy. Begin with simple phone-shot stories or short-form vertical videos, and eventually progress to long-form content on platforms like YouTube. [24:54], [26:10]

Topics Covered

  • Stop guessing: A proven marketing framework for growth.
  • Customers buy when they feel understood, not just informed.
  • Why email marketing is your business's "Magic Bullet."
  • Stop using a "marketing plate;" map your customer journey.
  • Video: Supercharge your marketing with authentic content.

Full Transcript

hey there my friend Adam here and today

I want to walk you through 10 marketing

tips and tactics and strategies or

rather give you a framework and a

Playbook that you can use to create

marketing that works that converts

that's profitable and helps you grow

your business or any business you're

working on what this is going to help

you do is essentially anytime that

you're sitting down and you're thinking

of ways to generate new customers or

more leads or make more sales or launch

a new campaign it's going to give you a

framework and a roadmap that you can

follow from start all the way to finish

to make sure that you're doing the right

things in the right place for the right

people rather than just randomly

guessing and hoping and praying that

this might all just magically work which

let's be honest isn't much better than

gambling and that makes no sense at all

especially when there is a far more

proven and strategic path that you can

follow one that has been replicated

thousands if not tens of thousands

hundreds of thousands of times both for

myself and for my clients over the past

10 years and one that I know that if you

follow and you work through what I'm

about to share with you will have

amazing and positive effects tax on your

business and your marketing as well so

with that said let's Dive Right In now

what you're looking at right here is the

original kind of brainchild behind all

of this just a mess of of words and of

thoughts and ideas all kind of tossed

out on the paper of course in typical

atom fashion being slightly a bit of a

perfectionist still working on it anyway

I cleaned it up a little bit I made a

better and cleaner diagram for you and

that's what I want to walk you through

here today essentially starting in the

middle and then working our way out see

the problem is when most people think

about marketing they think about

business planning and strategy and

things like that they view it as this

linear path like I'm going to do this

and then I'm going to do that and then

it's going to be followed by this when

the reality is it's often a lot more of

this kind of roller coaster ride we're

going to try this we're going to get

data and feedback we're going to look at

the analytics and the metrics we're

going to Pivot and adjust accordingly

then we're going to go in this direction

then we're going to move this then we're

going to base those decisions off

everything we've just done and what

worked and what didn't and it

continually evolves and you need to be

able to evolve and adapt with it all

that said there is a set of steps that

you want to take you don't want to just

go out there and start posting on random

social media accounts because then

nothing's going to work you're going to

get frustrated you're going to get

burned out and then you might just give

up on the whole thing altogether and

that's not good for you it's not good

for the people that you hope to serve

it's not good for anyone so the very

first thing that you need to do anytime

you're launching a new campaign whether

it's an existing business or you're

thinking of starting a new business is

you need to start right in the center

here with the offer now I could make you

struggle to understand my terrible

handwriting like was mocked up the time

before but I've taken the efforts to go

and let's see if this works I'm on a

perforated paper but that worked better

than I thought so here we are step

number one is the offer now there's a

bit of a debate in the marketing

Community about when it comes to

starting a business when it comes to

growing an existing business do you

focus on the offer first or the target

market in other words do you want to

make something and then find people to

sell it to or do you want to find people

that you can help and then make

something to solve their problems no one

seems to agree on this so got a solution

if you have a brand new business you've

never sold anything to anyone you just

have this idea in your mind then

typically you're better off thinking

about the people that you seek to serve

those are going to be people that you

may have been one in the past or that

you resonate with or that you're

currently a member of the group and the

reason is is because the better that

you're able to understand your target

markets and their pains and problems and

fears and frustrations and all the

things we're going to talk about in just

a minute the better you're going to be

able to position your product or your

service or your offer as the solution to

their pains and problems on the flip

side if you already have an existing

business you've been in business for any

length of time then the odds are good

that you already have a number of

different products or services or things

that you're selling so the key here is

to be specific and strategic and

selective and make sure that you're

choosing the right offer with the best

margins that is the most fun to deliver

that has the highest potential for

scalability that's easy to sort of

market and clearly describe so to recap

all of that if you've got a new product

or a new offer something you're thinking

of selling to a little bit of market

research find the ideal segment of

people that you can best serve and then

make sure that there's a match there if

you already have an existing business

the odds are good that you've been

selling something so find out what it is

about that that makes it unique and then

find the best people that you can

continue to serve by 80 20 and your

existing customers essentially taking a

look at the top 20 percent of your

customers what are their commonalities

their traits what do they sort of have

in common where do they live all of the

things that we're going to talk about in

just a second when it comes to Market

all right so that is our offer and

that's going to form the core of

everything that we do from this point on

everything is going to be in alignment

with this offer it's going to be in

service of this offer marketing is done

and one one single offer at a time you

may have a number of different things

you can do or want to do but that

doesn't mean you want to blast somebody

with all of your different offers

because it's going to lead to overwhelm

and to confusion and to this sort of

paralysis by analysis not knowing what

to do or how to do it and Confused

customers don't buy so we start here

okay so now that you've got the offer in

mind the next thing that you need to do

is move on to this section here goals

now here's the deal when it comes to

setting goals for your marketing I'm not

a stickler for making sure that you you

set exact specific measurable goals like

we want to increase our cost of

acquisition or decrease our cost of

acquisition by three percent or increase

our leads by 22.8 percent but I do need

you to have a North star a guiding sort

of area light to work towards to make

sure that you're going on the right path

rather than taking all of these

completely irrelevant paths and ending

up somewhere completely different that's

not going to benefit you or your

business or the people that you seek to

serve good example here is that most

business owners most entrepreneurs most

marketers sadly they do marketing for

the sake of marketing they they were

told that hey we need to do some

marketing we need to make some stuff so

they make some stuff and then they put

it out there and unsurprisingly it

doesn't resonate because it's just stuff

or they may have the wrong kind of goal

which is creating stuff for the sake of

getting likes or comments or shares

rather than building a community and

increasing engagement with the right

kind of people that will lead to leads

that will lead to customers that will

lead to sales and revenue and actual

business growth now fortunately when it

comes to setting goals the end goal is

normally pretty simple I mean it's going

to be an increase in sales or an

increase in revenue and then all you

have to do is start to work your way

backwards to assign relevant metrics and

kpis known as key performance indicators

to make sure that everything is in

alignment for example if you have a

thousand dollar product to sell and you

know that you sell it by phone and you

close one in two sales well now we

figured out well we're gonna need two

sales calls to make one sale and then

okay well how many leads do we need to

generate in order to have those two

sales calls and then how many clicks do

we need to get those leads and you can

start to work your way back and at least

it gives you sort of a right direction

to move towards okay next up we are

going to draw the line and this one is

all about target market target market

possibly the most important element in

all of marketing in fact the word

marketing

right we've got Market baked right into

it that's how important this is they are

the core the central component of your

entire campaign the entire structure

everything you do is about your target

market and what's in service to them you

see the reality is is that when it comes

to marketing the customer doesn't buy

when they understand they buy when they

feel understood and that's all about

empathy it's about awareness it's about

being able to put yourself in their

shoes to view things from their

perspective it's either reason that a

lot of marketing doesn't work doesn't

connect with the target market is

because it's not relevant it's not it

doesn't resonate with them they don't

understand how this would apply to them

and so they just tune it out good

example here if you've ever seen a

commercial or a YouTube ad or a Facebook

ad or any kind of AD or marketing

material at all and you thought this is

really dumb like seriously this makes no

sense I don't even know what they're

trying to sell and if you do happen to

figure out what they're trying to sell

you think what a dumb product who would

ever buy that and here's the thing the

product the service whatever it is being

sold might not be dumb and the ad might

actually be really good but you're not

the target market now sure their

targeting could be off I don't know why

you're seeing the ad that's not meant

for you sometimes these things happen

but the point of the matter is is that

as long as you're specific and relevant

to the right kind of people you will get

them to take action they will be

inspired to want to get the solution to

the problem that they have provided that

you've properly articulated this that

you've said the right words in the right

way at the right time on the other hand

if you water down your message by trying

to appeal to everybody out there it

becomes very Bland and very boring and

very generic and then people just

automatically tune it out and you know

exactly what I'm talking about talking

about the things or the ads the

marketing that says we provide better

service or faster delivery or Worse

Superior or whatever it is first of all

these are not specific terms they're

very ambiguous they could mean a lot of

things to a lot of different people

second of all pretty much everybody can

say them therefore everybody does say

them therefore they mean nothing anyway

I'm gonna dive into more of the

specifics on that in just a second but

first let's figure out your ideal Target

marketer ideal customer Avatar also

sometimes known as an ICA and to do that

we break it down into three different

categories the first of which is their

demographic details these are the

stereotypical things you think of when

you think of marketing and think of as

target market so age gender income

occupation titles all of the things that

are just like the generic customer

Avatar right there then we have

Geographic details what city state

Province country uh principality

municipality neighborhood where do they

live basically this is incredibly

important because there's going to be

cultural differences between not only

different countries but also different

cities and sometimes even different

neighborhoods in different cities and

then of course you have the mother of

all the psychographic details what are

their values their attitudes their

Lifestyles their beliefs what

organizations are they a part of

religious affiliations political

leanings all of that stuff all of the

things that are not polite to talk about

around the dinner table those are the

things that you want to know you want to

get into their head and you want to know

kind of like what do they really think

about these things that we're not

supposed to talk about now I'm not

suggesting you make all of your ads and

all of your marketing directly call this

stuff out but it still is important to

keep in the back of your mind when

you're creating your marketing materials

what are these people going to like what

are they not going to like what are they

going to find offensive and what is

going to be polarizing but in a good way

that's going to draw them in and really

reject and repel everybody else that you

just don't want to deal with after

target market well of course we have to

drill down into those psychographic

details even more and to do that we're

going to sort of break apart

they're Miracles and miseries now

Miracles miseries are things that I've

coined that essentially make up the two

different areas of your target market

their miseries being their fears and

problems and pains frustrations and

Nightmares and all the things they're

trying to get away from and they're

Miracles being all of their wants and

dreams and goals and desires and

aspirations and all the things that

they're trying to move towards every

person every target market every

business has a way to appeal to

someone's miseries as well as to their

miracles there's going to be different

industries that lean one way more than

another there's going to be segments of

the market that lean more one way or

another in other words if you use

messaging to help someone move away from

pain sometimes that's stronger on the

other hand you have more aspirational

language helping someone achieve

something and different markets are

going to benefit more from that a decent

mix of both is usually the best path we

don't want to constantly be negative and

say this is a horrible thing and you

need to get it fixed and blah blah blah

otherwise you come to come off as a

Debbie Downer on the other hand if all

you're promising is rainbows and

sunshine and unicorns and all the

magical things in this world well

they're not going to have any reason to

take action if you don't sort of back

that up with a little bit of pain in

other words a solution without a problem

is completely meaningless you need to

put the solution in context to an actual

problem that they have now here's where

things get good the Miracles and

miseries essentially form a Gap a gap

between where they're at right now with

all of the bad stuff going on and where

they want to be with all of the good

stuff that they'd like to have and it's

your marketing's job to help them bridge

that Gap away from miseries and towards

Miracles and the better you're able to

communicate that and show how if you do

these things if you acquire this product

if you use this service if you take me

up on this offer you're going to be able

to have it well the better you're able

to clearly communicate that the better

all of your marketing and all of your

sales are going to be alright moving on

next up we have present and active now

this one is a bit of a a pet peeve of

mine if I've got a few different

marketing pet peeves one of which is

when I ask someone who their target

market is say everyone or everyone in

the world or people with money and of

course as we've already covered you

can't be that broad otherwise you end up

with completely boring and Bland and

irrelevant messages the other pet peeve

I have is when people business owners

entrepreneurs marketers occasionally

hear about a new platform or a new

social media channel or a new marketing

opportunity and they Dive Right In

without doing all of the things that

we've just covered all of the more

important things that need to happen

first identifying the model figuring out

the target market working out their

miracles and miseries and all of those

details instead they just dive head

first into this new platform and make a

bunch of stuff nothing works and then

they swear off the platform for good

well unsurprisingly the reason this

doesn't work for most people most of the

time is because this may be the

completely wrong platform for you for

your business your people might not even

be there your Marketing in what I call

the marketing Wasteland an area that is

completely devoid of potential prospects

and customers and leads for your

business much better alternative to

identify your ideal target market figure

out their demographic details like age

gender income occupation and then match

it up with what social media platforms

appeal to that demographic fortunately

this is not secret knowledge all you

have to do is head over to Google and

type in social media demographics you'll

get a long list of different resources

and it'll start linking up men between

the ages of this and this are on this

platform and women between the ages of

this and this are on this platform and

this platform appeals to these kind of

people it changes all the time but there

are a few pretty safe bets for example

if you're in the business to business

Community you're selling to other

businesses LinkedIn is kind of a staple

if you're serving a demographic that's

35 or 40 and older Facebook is still

probably your best bet if on the other

hand most of your customers are 35 30 25

perhaps we're looking at Instagram Tick

Tock being the new kid on block does

skew younger but like all social media

platforms all Platforms in general it is

aging up and doing so relatively quickly

so you can find people there 20s 30s 40s

50s and it's continuing age up Twitter

still skews slightly younger and a

little more urban Pinterest still

primarily women YouTube does tend to be

kind of neutral territory for all people

looking for all things there is a kicker

that you need to make video content of

course more on that in a minute and then

of course there's others that are

popular in different countries different

Reddit forums different WhatsApp groups

Snapchat if your demographic is much

younger lots of options too many options

that's why people get confused see all

these options they think they need to be

on all of them the reality is you're

much better off to choose the one or

maybe two different platforms where your

ideal target market is present and

active and then go there ignoring

everything else so let's draw our line

and move on so now that we've figured

all that out the next thing that we need

to do is we've got to figure out what

kind of content are we going to make and

that leads us to content type now what

I'm going to suggest here is that we

need to establish a content type that

you're going to start with this may

ultimately be or not be where you end up

we're going to talk about that more in a

minute as well lots of Cliffhangers and

open Loops in this video so keep

watching the point is though is that

there is a lot to unpack and where we're

going to start is going to be different

than where we end up because I'm going

to give you a couple different options

but some are significantly Superior to

others so here's what you've got you've

got text-based content you've got audio

content and you've got video content

arguably you also have some kind of

visual graphical content like

infographics and visual diagrams and

things like that but typically they're

paired with one of the other kind of

content you also have different lengths

of content short form and long form

content my suggestion is that pretty

much every business out there needs one

form of long-form content and then you

can do whatever short form content you

like to feed into it so long form

content for text is obviously a Blog

long form content for audio is a podcast

and long form content for video would be

YouTube short form content though we're

talking about short Tweets we're talking

about short captions for Instagram we're

talking about Facebook posts we're

talking about LinkedIn posts anything

like that for text audio is a little

trickier we're still kind of looking at

mostly podcasts possibly shorter ones or

taking clips and adding video elements

to them and then short form video is

kind of the rage right now short form

vertical video we're looking at

Instagram reels we're looking at YouTube

shorts we're looking at Tick Tock so if

you don't mind writing you can start

with text if you don't mind speaking you

can do audio and if you don't mind doing

video or getting in front of a camera

finding someone that's willing to get in

front of a camera video is by far the

best one but again we'll talk about that

in a minute so we'll get our Arrow there

and then then let's do our next one

which is mandatory marketing no

exceptions every business needs to use

this it's email yeah I know hoping for

something a little sexier myself but the

fact is is that email works it works

just as well now if not better than it

ever has before because everybody uses

email I use email you use email your

customers use email your doctor your

accountant your lawyer everybody that

you know has an email address not

everybody has a social media account not

everybody accepts SMS or text message

marketing or even appreciates it Direct

Mail is still phenomenally effective but

it's hard to find curated lists

especially for cost effective prices and

it's a slightly more advanced and

complicated marketing strategy that I

wouldn't suggest starting out with but

everybody has email bit of a fun fact

here but when I'm working with a brand

new business I'm doing any kind of

consulting or teaching one of the very

first things I do if not the first thing

I do is take a look at their overall

email marketing strategy if they don't

have a good one we'll install one if

they have one that's working okay we'll

upgrade it and I kid you not every

single time we're able to make

substantial and significant increases in

profitability and customer retention in

the number of sales made it's just it's

as close to a Magic Bullet as we have so

where do you even get started well the

very first thing you need is some kind

of a lead magnet also known as a bribe

or a freebie or a Content upgrade

essentially something that you can give

away in exchange for a customer's email

address so that they're actually enticed

to join your list I have an example of

this that you can check out in the

descriptions below or by visiting

adamairheart.com Chichi this is my

version of a freebie of an opt-in guide

to get onto the list alternatively you

can offer your more supportive more

loyal customers and people that are

interested in your business a way to

join your newsletter directly kind of

bypassing the freebie which does tend to

attract a more loyal subscriber but your

conversion rates are going to be lower

because you're not necessarily offering

something of immediate value in return

for an example of this you can visit

adamerehardt.com newsletter from there

you need to decide on your email

frequency how often you're going to be

emailing your list whether it's once a

week or three times a week some people

email daily I've done it in the past

I've kind of found a sweet spot around

three to four times a week once a week

is like your bare minimum once every two

weeks is unacceptable once a month and I

don't even know why you have an email

list I mean seriously let's just run the

math for a second if an email open rate

is say 30 for your list and you're

emailing once a month well it could be

months before anybody sees you and then

when they finally do get your email

they've forgotten who you are so they're

likely to a unsubscribe or be worse mark

it as spam and just delete the whole

thing also depending on which statistic

or study you read marketing via email

has been reported to provide somewhere

between a thirty eight hundred percent

and forty four hundred percent ROI or

return on investment I don't know if my

numbers are right around there but they

wouldn't be too far off it's it's that

good long story short email you gotta do

it okay moving on to the next one

essentially once you've got some of

these pieces in place it's time to start

putting things together and that comes

in the form of a marketing funnel also

known as a sales funnel also known as a

customer Journey or just a funnel aptly

named because it kinda looks like a

funnel with a whole bunch of people

coming in at the top and then kind of

getting sorted out as they go through

the bottom with fewer customers coming

out the bottom this is a reminder that

most won't I first heard this from Frank

Kern who said most won't in other words

most people won't click most people

won't subscribe most people won't buy

and you need to factor that into your

marketing and plan accordingly but this

is totally okay because most won't but

enough will provided you do things right

now what a marketing funnel is really

about is mapping out the customer

Journey taking someone who has no idea

who you are and walking them through all

of the steps in order to become a

lifelong and loyal customer a brand

ambassador someone that loves you loves

what you do wants to tell everyone about

just how great you are and you are

pretty great now the opposite of having

a marketing funnel is just having

nothing I don't know what the opposite

of a funnel would be like a like a plate

you just pour stuff on it splashes

everywhere sadly most people have

marketing plates in other words they

just take all of the traffic and all of

the leads and they just dump them

somewhere typically on their home page

meaning that someone shows up at your

website's homepage they have no idea

what they're doing they don't know where

to go they might click the contact

button but there's a weird form and they

don't know if they want to do that yet

because they just met you and it sounds

kind of pushy let's slow down here so

they kind of skirt around a little bit

and then they bounce which is marketer

term for leave and never come back again

depending on what statistic you use the

vast majority of visitors to a website

the click the back button never return

somewhere around the range of 98 to 99

where are they going you might ask and

let me tell you they're going to your

competitors that actually have a funnel

something that says hey you're new here

let's start here let me give you this

thing let me nurture you and provide you

some value let me follow up see if you

have any questions and let me continue

offering you the next step in the

process in order to becoming a customer

now the best advice that I can offer in

a short period of time when it comes to

mapping out your marketing funnel is to

start at the end like we did with your

goals and then reverse engineer the

process so in other words for someone to

make a sale well what needs to happen

before that maybe it's visit a sales

page okay well what needs to happen

before they visit a sales page it's like

okay well they need to click a link okay

well what needs to happen for them to

click a link are they getting it through

content or through email and then if

they got on your email how are they

getting on your email and essentially

you can just work your way backwards

through the process and then once it's

all mapped out that's where things get

really exciting yeah I'm kind of nerdy

about this stuff because once it's

mapped out now you can start looking for

gaps for leaks in your funnel you can

start finding areas where you're losing

people through some random mistake or

messaging this just doesn't quite line

up for example if everybody's clicking

over to your sales page but nobody's

opting in or nobody's buying well now we

know we have a conversion issue on the

sales page on the other hand if people

are joining your email list but then

never opening any of your emails well

now we know we have an issue with

congruence between what was promised and

what's being delivered or perhaps we're

just collecting bad emails or if we map

it, all, the, way out, and, we, get, to, the

sales call and we realize that we're

only Closing one in four or one in five

when we should be closing one and three

or one and two well now we know we can

start looking at that and we can look at

all of the steps up to it and was there

a congruence issue again where there are

pricing expectations were there other

objections and sales issues that we

could have overcome in our marketing

prior what's really cool about this is

that we make a small tweak over here and

we increase conversions by two percent

and we increase that one by three

percent and that one by one percent well

it's not like we're adding these things

up just one after another they compound

so an increase by three percent here

could lead to 10 or 20 or 30 more sales

which could then lead to thousands or

tens of thousands or even Millions more

dollars in Revenue at the end speaking

of Revenue Next Step here after our

funnel is clv which stands for customer

lifetime value sometimes referred to as

uh LTV for lifetime value or lcv for

Lifetime customer value whatever it is

it's pretty much all the same thing

which what is the value of a customer to

your business over their lifetime period

now some people look at this in Revenue

some people look at it in profit I

typically like to look at it in profit

but it depends on the formula that we're

looking at the point is if you've never

done this before this is an incredibly

powerful exercise to run through to

figure out just how valuable someone is

to your business and I'm willing to bet

regardless of what business or Market or

industry you're in it's significantly

higher than you thought which means that

you now have permission to do

significantly more marketing and invest

in significantly more content because

you know just how profitable and how

valuable new customers and new clients

and new sales are for your business so

that's step one figure out what is your

clv after that you need to find ways to

encourage and increase retention the

number of clients and customers that

you're going to keep the length of time

that you're going to keep them and then

finding other ways to increase that

customer lifetime value either by

selling them more things by selling them

more things more often by increasing the

price by providing upsells and downsells

and cross-sells essentially other ways

and other opportunities to solve

problems that they have that's an

important point to make here what we're

doing with our marketing and with our

offers is we're solving problems that

they have and when we solve a big enough

problem we're rewarded in direct

proportion to the value of the problem

we solve this is why some people make a

whole lot of money it's because they

solve big problems and some people

struggle to make any money at all

because they're just not solving enough

problems for enough people or they're

not solving big enough problems for

enough people okay so that is clv and

what you may notice is that is kind of

the final ring of our concentric

expanding circles right moving all the

way out but we still have one left and

the reason that I almost didn't want to

give it a ring of its own but rather

have it sort of circle the whole thing

is because especially today especially

now and moving into the future it's so

important that it almost needs to

overlap and Encompass everything else

that we're doing this is going to

support all of the marketing of your

offer it's going to help move you

towards your goals faster than you ever

thought it's appealing to every target

market more people consume this kind of

content than anything else it basically

checks the box for being able to clearly

articulate Miracles miseries it works

with almost every single platform which

means we can put it in front of people

and where they're present and active

online it's the best content type we can

embed it in email it works as part of

the funnel so on and so forth probably

no surprise here that the final piece of

the puzzle is video essentially the big

question that you want to ask yourself

here is how can you supercharge

everything you're doing with a video

marketing strategy now clearly for

long-form video YouTube is the best

place to do it that said I appreciate

that if you've never done video

marketing before if you're just getting

started you're not comfortable in front

of a camera that's a pretty big ask so

we can put that on the back burner for

now and there are a lot smaller and

somewhat still very effective steps that

you can take leading up to this

inevitable conclusion number one start

with stories grab your phone

look into it hit record go live for like

15 or 30 seconds and share some kind of

valuable tip or Insight or story or

something that's going on very low

barrier no editing required raw and

authentic will beat overly produced and

Polished every single day of the week if

you feel like taking it up a step

further do more of them once twice three

four times even a day isn't a bad

strategy you can do them on Instagram

you can do them on Facebook you can do

them on a number of different platforms

as well depending on subscriber counts

and what rules are coming and going but

stories are a great way to sort of dip

your toes into the water and get started

next if you're willing to take it that

next step further and you want to

capitalize on all of the available

organic reach right now short form

vertical content is still going to be

your best bet these are things like

Instagram reels and Tick Tock and

YouTube shorts the length of these

varies different platforms tend to have

preferences for different length videos

but typically we're looking at 15 to 30

seconds 30 to 60 seconds somewhere

around that range so what's something

that you can talk about for 30 to 60

seconds I'm willing to bet that if

you've been in business for any length

of time or you have any sort of passion

or interest in what you're doing there's

a lot of stuff that you could share that

other people would be interested in

hearing about of course if you really

want to dominate your space become the

leader in your industry then YouTube is

clearly going to be the winner here for

long-form video content so don't be

afraid to test it out upload a few bad

videos at first I mean the beauty of

just getting started is nobody's really

around to watch your stuff so you get a

chance to sort of practice and

experiment a little bit without all the

Judgment of the internet looking back on

my first videos they were awkward and

Incredibly sweaty and I was super

nervous and I didn't know how to use a

camera so it's kind of blurry and I

didn't know how to use a microphone so

it only came out of one side yeah it was

it was rough but the point is is that

practice does make progress and you've

got to start somewhere in order to get

better all that said there are still

seven more tactics and strategies and

tricks and hacks that I didn't have a

chance to get to in this video so that's

why I've linked up a video right here

with seven of the most proven and

effective marketing strategies for you

to take a look at right now so make sure

to hop in there and I'll see in the next

video understanding the seven things I'm

going to be walking you through here

today day will allow you to immediately

upgrade all of it get better results

more clicks more traffic more sales from

everything you do

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