10 Marketing Strategies Guaranteed to Grow ANY Business (PROVEN & PROFITABLE)
By Adam Erhart
Summary
## Key takeaways - **Offer First or Target Market First?**: For new businesses, focus on understanding your target market's pains and problems first to tailor your offer. If you have an existing business, identify your most profitable offer and focus on serving those top customers. [02:43], [04:20] - **Marketing Goals: Beyond Likes and Comments**: Avoid marketing for marketing's sake or solely chasing vanity metrics like likes. Focus on goals that drive actual business growth, such as increased sales and revenue, and work backward to set relevant KPIs. [05:44], [06:10] - **Know Your Audience: Speak Their Language**: Customers buy when they feel understood, not just when they understand. Avoid generic messaging; deeply understand your target market's psychographics, values, and beliefs to create resonant content. [07:23], [08:34] - **Platform Choice Matters: Be Where Your Audience Is**: Don't jump on every new platform. Identify the specific social media channels where your ideal target market is most active and focus your efforts there for maximum impact. [12:50], [15:06] - **Email Marketing: The Unavoidable ROI Driver**: Email marketing remains a crucial, high-ROI channel because nearly everyone uses it. Offer a compelling lead magnet to build your list and email consistently to stay top-of-mind. [17:02], [19:36] - **Video Dominance: Start Small, Scale Up**: Video marketing is essential for supercharging your strategy. Begin with simple phone-shot stories or short-form vertical videos, and eventually progress to long-form content on platforms like YouTube. [24:54], [26:10]
Topics Covered
- Stop guessing: A proven marketing framework for growth.
- Customers buy when they feel understood, not just informed.
- Why email marketing is your business's "Magic Bullet."
- Stop using a "marketing plate;" map your customer journey.
- Video: Supercharge your marketing with authentic content.
Full Transcript
hey there my friend Adam here and today
I want to walk you through 10 marketing
tips and tactics and strategies or
rather give you a framework and a
Playbook that you can use to create
marketing that works that converts
that's profitable and helps you grow
your business or any business you're
working on what this is going to help
you do is essentially anytime that
you're sitting down and you're thinking
of ways to generate new customers or
more leads or make more sales or launch
a new campaign it's going to give you a
framework and a roadmap that you can
follow from start all the way to finish
to make sure that you're doing the right
things in the right place for the right
people rather than just randomly
guessing and hoping and praying that
this might all just magically work which
let's be honest isn't much better than
gambling and that makes no sense at all
especially when there is a far more
proven and strategic path that you can
follow one that has been replicated
thousands if not tens of thousands
hundreds of thousands of times both for
myself and for my clients over the past
10 years and one that I know that if you
follow and you work through what I'm
about to share with you will have
amazing and positive effects tax on your
business and your marketing as well so
with that said let's Dive Right In now
what you're looking at right here is the
original kind of brainchild behind all
of this just a mess of of words and of
thoughts and ideas all kind of tossed
out on the paper of course in typical
atom fashion being slightly a bit of a
perfectionist still working on it anyway
I cleaned it up a little bit I made a
better and cleaner diagram for you and
that's what I want to walk you through
here today essentially starting in the
middle and then working our way out see
the problem is when most people think
about marketing they think about
business planning and strategy and
things like that they view it as this
linear path like I'm going to do this
and then I'm going to do that and then
it's going to be followed by this when
the reality is it's often a lot more of
this kind of roller coaster ride we're
going to try this we're going to get
data and feedback we're going to look at
the analytics and the metrics we're
going to Pivot and adjust accordingly
then we're going to go in this direction
then we're going to move this then we're
going to base those decisions off
everything we've just done and what
worked and what didn't and it
continually evolves and you need to be
able to evolve and adapt with it all
that said there is a set of steps that
you want to take you don't want to just
go out there and start posting on random
social media accounts because then
nothing's going to work you're going to
get frustrated you're going to get
burned out and then you might just give
up on the whole thing altogether and
that's not good for you it's not good
for the people that you hope to serve
it's not good for anyone so the very
first thing that you need to do anytime
you're launching a new campaign whether
it's an existing business or you're
thinking of starting a new business is
you need to start right in the center
here with the offer now I could make you
struggle to understand my terrible
handwriting like was mocked up the time
before but I've taken the efforts to go
and let's see if this works I'm on a
perforated paper but that worked better
than I thought so here we are step
number one is the offer now there's a
bit of a debate in the marketing
Community about when it comes to
starting a business when it comes to
growing an existing business do you
focus on the offer first or the target
market in other words do you want to
make something and then find people to
sell it to or do you want to find people
that you can help and then make
something to solve their problems no one
seems to agree on this so got a solution
if you have a brand new business you've
never sold anything to anyone you just
have this idea in your mind then
typically you're better off thinking
about the people that you seek to serve
those are going to be people that you
may have been one in the past or that
you resonate with or that you're
currently a member of the group and the
reason is is because the better that
you're able to understand your target
markets and their pains and problems and
fears and frustrations and all the
things we're going to talk about in just
a minute the better you're going to be
able to position your product or your
service or your offer as the solution to
their pains and problems on the flip
side if you already have an existing
business you've been in business for any
length of time then the odds are good
that you already have a number of
different products or services or things
that you're selling so the key here is
to be specific and strategic and
selective and make sure that you're
choosing the right offer with the best
margins that is the most fun to deliver
that has the highest potential for
scalability that's easy to sort of
market and clearly describe so to recap
all of that if you've got a new product
or a new offer something you're thinking
of selling to a little bit of market
research find the ideal segment of
people that you can best serve and then
make sure that there's a match there if
you already have an existing business
the odds are good that you've been
selling something so find out what it is
about that that makes it unique and then
find the best people that you can
continue to serve by 80 20 and your
existing customers essentially taking a
look at the top 20 percent of your
customers what are their commonalities
their traits what do they sort of have
in common where do they live all of the
things that we're going to talk about in
just a second when it comes to Market
all right so that is our offer and
that's going to form the core of
everything that we do from this point on
everything is going to be in alignment
with this offer it's going to be in
service of this offer marketing is done
and one one single offer at a time you
may have a number of different things
you can do or want to do but that
doesn't mean you want to blast somebody
with all of your different offers
because it's going to lead to overwhelm
and to confusion and to this sort of
paralysis by analysis not knowing what
to do or how to do it and Confused
customers don't buy so we start here
okay so now that you've got the offer in
mind the next thing that you need to do
is move on to this section here goals
now here's the deal when it comes to
setting goals for your marketing I'm not
a stickler for making sure that you you
set exact specific measurable goals like
we want to increase our cost of
acquisition or decrease our cost of
acquisition by three percent or increase
our leads by 22.8 percent but I do need
you to have a North star a guiding sort
of area light to work towards to make
sure that you're going on the right path
rather than taking all of these
completely irrelevant paths and ending
up somewhere completely different that's
not going to benefit you or your
business or the people that you seek to
serve good example here is that most
business owners most entrepreneurs most
marketers sadly they do marketing for
the sake of marketing they they were
told that hey we need to do some
marketing we need to make some stuff so
they make some stuff and then they put
it out there and unsurprisingly it
doesn't resonate because it's just stuff
or they may have the wrong kind of goal
which is creating stuff for the sake of
getting likes or comments or shares
rather than building a community and
increasing engagement with the right
kind of people that will lead to leads
that will lead to customers that will
lead to sales and revenue and actual
business growth now fortunately when it
comes to setting goals the end goal is
normally pretty simple I mean it's going
to be an increase in sales or an
increase in revenue and then all you
have to do is start to work your way
backwards to assign relevant metrics and
kpis known as key performance indicators
to make sure that everything is in
alignment for example if you have a
thousand dollar product to sell and you
know that you sell it by phone and you
close one in two sales well now we
figured out well we're gonna need two
sales calls to make one sale and then
okay well how many leads do we need to
generate in order to have those two
sales calls and then how many clicks do
we need to get those leads and you can
start to work your way back and at least
it gives you sort of a right direction
to move towards okay next up we are
going to draw the line and this one is
all about target market target market
possibly the most important element in
all of marketing in fact the word
marketing
right we've got Market baked right into
it that's how important this is they are
the core the central component of your
entire campaign the entire structure
everything you do is about your target
market and what's in service to them you
see the reality is is that when it comes
to marketing the customer doesn't buy
when they understand they buy when they
feel understood and that's all about
empathy it's about awareness it's about
being able to put yourself in their
shoes to view things from their
perspective it's either reason that a
lot of marketing doesn't work doesn't
connect with the target market is
because it's not relevant it's not it
doesn't resonate with them they don't
understand how this would apply to them
and so they just tune it out good
example here if you've ever seen a
commercial or a YouTube ad or a Facebook
ad or any kind of AD or marketing
material at all and you thought this is
really dumb like seriously this makes no
sense I don't even know what they're
trying to sell and if you do happen to
figure out what they're trying to sell
you think what a dumb product who would
ever buy that and here's the thing the
product the service whatever it is being
sold might not be dumb and the ad might
actually be really good but you're not
the target market now sure their
targeting could be off I don't know why
you're seeing the ad that's not meant
for you sometimes these things happen
but the point of the matter is is that
as long as you're specific and relevant
to the right kind of people you will get
them to take action they will be
inspired to want to get the solution to
the problem that they have provided that
you've properly articulated this that
you've said the right words in the right
way at the right time on the other hand
if you water down your message by trying
to appeal to everybody out there it
becomes very Bland and very boring and
very generic and then people just
automatically tune it out and you know
exactly what I'm talking about talking
about the things or the ads the
marketing that says we provide better
service or faster delivery or Worse
Superior or whatever it is first of all
these are not specific terms they're
very ambiguous they could mean a lot of
things to a lot of different people
second of all pretty much everybody can
say them therefore everybody does say
them therefore they mean nothing anyway
I'm gonna dive into more of the
specifics on that in just a second but
first let's figure out your ideal Target
marketer ideal customer Avatar also
sometimes known as an ICA and to do that
we break it down into three different
categories the first of which is their
demographic details these are the
stereotypical things you think of when
you think of marketing and think of as
target market so age gender income
occupation titles all of the things that
are just like the generic customer
Avatar right there then we have
Geographic details what city state
Province country uh principality
municipality neighborhood where do they
live basically this is incredibly
important because there's going to be
cultural differences between not only
different countries but also different
cities and sometimes even different
neighborhoods in different cities and
then of course you have the mother of
all the psychographic details what are
their values their attitudes their
Lifestyles their beliefs what
organizations are they a part of
religious affiliations political
leanings all of that stuff all of the
things that are not polite to talk about
around the dinner table those are the
things that you want to know you want to
get into their head and you want to know
kind of like what do they really think
about these things that we're not
supposed to talk about now I'm not
suggesting you make all of your ads and
all of your marketing directly call this
stuff out but it still is important to
keep in the back of your mind when
you're creating your marketing materials
what are these people going to like what
are they not going to like what are they
going to find offensive and what is
going to be polarizing but in a good way
that's going to draw them in and really
reject and repel everybody else that you
just don't want to deal with after
target market well of course we have to
drill down into those psychographic
details even more and to do that we're
going to sort of break apart
they're Miracles and miseries now
Miracles miseries are things that I've
coined that essentially make up the two
different areas of your target market
their miseries being their fears and
problems and pains frustrations and
Nightmares and all the things they're
trying to get away from and they're
Miracles being all of their wants and
dreams and goals and desires and
aspirations and all the things that
they're trying to move towards every
person every target market every
business has a way to appeal to
someone's miseries as well as to their
miracles there's going to be different
industries that lean one way more than
another there's going to be segments of
the market that lean more one way or
another in other words if you use
messaging to help someone move away from
pain sometimes that's stronger on the
other hand you have more aspirational
language helping someone achieve
something and different markets are
going to benefit more from that a decent
mix of both is usually the best path we
don't want to constantly be negative and
say this is a horrible thing and you
need to get it fixed and blah blah blah
otherwise you come to come off as a
Debbie Downer on the other hand if all
you're promising is rainbows and
sunshine and unicorns and all the
magical things in this world well
they're not going to have any reason to
take action if you don't sort of back
that up with a little bit of pain in
other words a solution without a problem
is completely meaningless you need to
put the solution in context to an actual
problem that they have now here's where
things get good the Miracles and
miseries essentially form a Gap a gap
between where they're at right now with
all of the bad stuff going on and where
they want to be with all of the good
stuff that they'd like to have and it's
your marketing's job to help them bridge
that Gap away from miseries and towards
Miracles and the better you're able to
communicate that and show how if you do
these things if you acquire this product
if you use this service if you take me
up on this offer you're going to be able
to have it well the better you're able
to clearly communicate that the better
all of your marketing and all of your
sales are going to be alright moving on
next up we have present and active now
this one is a bit of a a pet peeve of
mine if I've got a few different
marketing pet peeves one of which is
when I ask someone who their target
market is say everyone or everyone in
the world or people with money and of
course as we've already covered you
can't be that broad otherwise you end up
with completely boring and Bland and
irrelevant messages the other pet peeve
I have is when people business owners
entrepreneurs marketers occasionally
hear about a new platform or a new
social media channel or a new marketing
opportunity and they Dive Right In
without doing all of the things that
we've just covered all of the more
important things that need to happen
first identifying the model figuring out
the target market working out their
miracles and miseries and all of those
details instead they just dive head
first into this new platform and make a
bunch of stuff nothing works and then
they swear off the platform for good
well unsurprisingly the reason this
doesn't work for most people most of the
time is because this may be the
completely wrong platform for you for
your business your people might not even
be there your Marketing in what I call
the marketing Wasteland an area that is
completely devoid of potential prospects
and customers and leads for your
business much better alternative to
identify your ideal target market figure
out their demographic details like age
gender income occupation and then match
it up with what social media platforms
appeal to that demographic fortunately
this is not secret knowledge all you
have to do is head over to Google and
type in social media demographics you'll
get a long list of different resources
and it'll start linking up men between
the ages of this and this are on this
platform and women between the ages of
this and this are on this platform and
this platform appeals to these kind of
people it changes all the time but there
are a few pretty safe bets for example
if you're in the business to business
Community you're selling to other
businesses LinkedIn is kind of a staple
if you're serving a demographic that's
35 or 40 and older Facebook is still
probably your best bet if on the other
hand most of your customers are 35 30 25
perhaps we're looking at Instagram Tick
Tock being the new kid on block does
skew younger but like all social media
platforms all Platforms in general it is
aging up and doing so relatively quickly
so you can find people there 20s 30s 40s
50s and it's continuing age up Twitter
still skews slightly younger and a
little more urban Pinterest still
primarily women YouTube does tend to be
kind of neutral territory for all people
looking for all things there is a kicker
that you need to make video content of
course more on that in a minute and then
of course there's others that are
popular in different countries different
Reddit forums different WhatsApp groups
Snapchat if your demographic is much
younger lots of options too many options
that's why people get confused see all
these options they think they need to be
on all of them the reality is you're
much better off to choose the one or
maybe two different platforms where your
ideal target market is present and
active and then go there ignoring
everything else so let's draw our line
and move on so now that we've figured
all that out the next thing that we need
to do is we've got to figure out what
kind of content are we going to make and
that leads us to content type now what
I'm going to suggest here is that we
need to establish a content type that
you're going to start with this may
ultimately be or not be where you end up
we're going to talk about that more in a
minute as well lots of Cliffhangers and
open Loops in this video so keep
watching the point is though is that
there is a lot to unpack and where we're
going to start is going to be different
than where we end up because I'm going
to give you a couple different options
but some are significantly Superior to
others so here's what you've got you've
got text-based content you've got audio
content and you've got video content
arguably you also have some kind of
visual graphical content like
infographics and visual diagrams and
things like that but typically they're
paired with one of the other kind of
content you also have different lengths
of content short form and long form
content my suggestion is that pretty
much every business out there needs one
form of long-form content and then you
can do whatever short form content you
like to feed into it so long form
content for text is obviously a Blog
long form content for audio is a podcast
and long form content for video would be
YouTube short form content though we're
talking about short Tweets we're talking
about short captions for Instagram we're
talking about Facebook posts we're
talking about LinkedIn posts anything
like that for text audio is a little
trickier we're still kind of looking at
mostly podcasts possibly shorter ones or
taking clips and adding video elements
to them and then short form video is
kind of the rage right now short form
vertical video we're looking at
Instagram reels we're looking at YouTube
shorts we're looking at Tick Tock so if
you don't mind writing you can start
with text if you don't mind speaking you
can do audio and if you don't mind doing
video or getting in front of a camera
finding someone that's willing to get in
front of a camera video is by far the
best one but again we'll talk about that
in a minute so we'll get our Arrow there
and then then let's do our next one
which is mandatory marketing no
exceptions every business needs to use
this it's email yeah I know hoping for
something a little sexier myself but the
fact is is that email works it works
just as well now if not better than it
ever has before because everybody uses
email I use email you use email your
customers use email your doctor your
accountant your lawyer everybody that
you know has an email address not
everybody has a social media account not
everybody accepts SMS or text message
marketing or even appreciates it Direct
Mail is still phenomenally effective but
it's hard to find curated lists
especially for cost effective prices and
it's a slightly more advanced and
complicated marketing strategy that I
wouldn't suggest starting out with but
everybody has email bit of a fun fact
here but when I'm working with a brand
new business I'm doing any kind of
consulting or teaching one of the very
first things I do if not the first thing
I do is take a look at their overall
email marketing strategy if they don't
have a good one we'll install one if
they have one that's working okay we'll
upgrade it and I kid you not every
single time we're able to make
substantial and significant increases in
profitability and customer retention in
the number of sales made it's just it's
as close to a Magic Bullet as we have so
where do you even get started well the
very first thing you need is some kind
of a lead magnet also known as a bribe
or a freebie or a Content upgrade
essentially something that you can give
away in exchange for a customer's email
address so that they're actually enticed
to join your list I have an example of
this that you can check out in the
descriptions below or by visiting
adamairheart.com Chichi this is my
version of a freebie of an opt-in guide
to get onto the list alternatively you
can offer your more supportive more
loyal customers and people that are
interested in your business a way to
join your newsletter directly kind of
bypassing the freebie which does tend to
attract a more loyal subscriber but your
conversion rates are going to be lower
because you're not necessarily offering
something of immediate value in return
for an example of this you can visit
adamerehardt.com newsletter from there
you need to decide on your email
frequency how often you're going to be
emailing your list whether it's once a
week or three times a week some people
email daily I've done it in the past
I've kind of found a sweet spot around
three to four times a week once a week
is like your bare minimum once every two
weeks is unacceptable once a month and I
don't even know why you have an email
list I mean seriously let's just run the
math for a second if an email open rate
is say 30 for your list and you're
emailing once a month well it could be
months before anybody sees you and then
when they finally do get your email
they've forgotten who you are so they're
likely to a unsubscribe or be worse mark
it as spam and just delete the whole
thing also depending on which statistic
or study you read marketing via email
has been reported to provide somewhere
between a thirty eight hundred percent
and forty four hundred percent ROI or
return on investment I don't know if my
numbers are right around there but they
wouldn't be too far off it's it's that
good long story short email you gotta do
it okay moving on to the next one
essentially once you've got some of
these pieces in place it's time to start
putting things together and that comes
in the form of a marketing funnel also
known as a sales funnel also known as a
customer Journey or just a funnel aptly
named because it kinda looks like a
funnel with a whole bunch of people
coming in at the top and then kind of
getting sorted out as they go through
the bottom with fewer customers coming
out the bottom this is a reminder that
most won't I first heard this from Frank
Kern who said most won't in other words
most people won't click most people
won't subscribe most people won't buy
and you need to factor that into your
marketing and plan accordingly but this
is totally okay because most won't but
enough will provided you do things right
now what a marketing funnel is really
about is mapping out the customer
Journey taking someone who has no idea
who you are and walking them through all
of the steps in order to become a
lifelong and loyal customer a brand
ambassador someone that loves you loves
what you do wants to tell everyone about
just how great you are and you are
pretty great now the opposite of having
a marketing funnel is just having
nothing I don't know what the opposite
of a funnel would be like a like a plate
you just pour stuff on it splashes
everywhere sadly most people have
marketing plates in other words they
just take all of the traffic and all of
the leads and they just dump them
somewhere typically on their home page
meaning that someone shows up at your
website's homepage they have no idea
what they're doing they don't know where
to go they might click the contact
button but there's a weird form and they
don't know if they want to do that yet
because they just met you and it sounds
kind of pushy let's slow down here so
they kind of skirt around a little bit
and then they bounce which is marketer
term for leave and never come back again
depending on what statistic you use the
vast majority of visitors to a website
the click the back button never return
somewhere around the range of 98 to 99
where are they going you might ask and
let me tell you they're going to your
competitors that actually have a funnel
something that says hey you're new here
let's start here let me give you this
thing let me nurture you and provide you
some value let me follow up see if you
have any questions and let me continue
offering you the next step in the
process in order to becoming a customer
now the best advice that I can offer in
a short period of time when it comes to
mapping out your marketing funnel is to
start at the end like we did with your
goals and then reverse engineer the
process so in other words for someone to
make a sale well what needs to happen
before that maybe it's visit a sales
page okay well what needs to happen
before they visit a sales page it's like
okay well they need to click a link okay
well what needs to happen for them to
click a link are they getting it through
content or through email and then if
they got on your email how are they
getting on your email and essentially
you can just work your way backwards
through the process and then once it's
all mapped out that's where things get
really exciting yeah I'm kind of nerdy
about this stuff because once it's
mapped out now you can start looking for
gaps for leaks in your funnel you can
start finding areas where you're losing
people through some random mistake or
messaging this just doesn't quite line
up for example if everybody's clicking
over to your sales page but nobody's
opting in or nobody's buying well now we
know we have a conversion issue on the
sales page on the other hand if people
are joining your email list but then
never opening any of your emails well
now we know we have an issue with
congruence between what was promised and
what's being delivered or perhaps we're
just collecting bad emails or if we map
it, all, the, way out, and, we, get, to, the
sales call and we realize that we're
only Closing one in four or one in five
when we should be closing one and three
or one and two well now we know we can
start looking at that and we can look at
all of the steps up to it and was there
a congruence issue again where there are
pricing expectations were there other
objections and sales issues that we
could have overcome in our marketing
prior what's really cool about this is
that we make a small tweak over here and
we increase conversions by two percent
and we increase that one by three
percent and that one by one percent well
it's not like we're adding these things
up just one after another they compound
so an increase by three percent here
could lead to 10 or 20 or 30 more sales
which could then lead to thousands or
tens of thousands or even Millions more
dollars in Revenue at the end speaking
of Revenue Next Step here after our
funnel is clv which stands for customer
lifetime value sometimes referred to as
uh LTV for lifetime value or lcv for
Lifetime customer value whatever it is
it's pretty much all the same thing
which what is the value of a customer to
your business over their lifetime period
now some people look at this in Revenue
some people look at it in profit I
typically like to look at it in profit
but it depends on the formula that we're
looking at the point is if you've never
done this before this is an incredibly
powerful exercise to run through to
figure out just how valuable someone is
to your business and I'm willing to bet
regardless of what business or Market or
industry you're in it's significantly
higher than you thought which means that
you now have permission to do
significantly more marketing and invest
in significantly more content because
you know just how profitable and how
valuable new customers and new clients
and new sales are for your business so
that's step one figure out what is your
clv after that you need to find ways to
encourage and increase retention the
number of clients and customers that
you're going to keep the length of time
that you're going to keep them and then
finding other ways to increase that
customer lifetime value either by
selling them more things by selling them
more things more often by increasing the
price by providing upsells and downsells
and cross-sells essentially other ways
and other opportunities to solve
problems that they have that's an
important point to make here what we're
doing with our marketing and with our
offers is we're solving problems that
they have and when we solve a big enough
problem we're rewarded in direct
proportion to the value of the problem
we solve this is why some people make a
whole lot of money it's because they
solve big problems and some people
struggle to make any money at all
because they're just not solving enough
problems for enough people or they're
not solving big enough problems for
enough people okay so that is clv and
what you may notice is that is kind of
the final ring of our concentric
expanding circles right moving all the
way out but we still have one left and
the reason that I almost didn't want to
give it a ring of its own but rather
have it sort of circle the whole thing
is because especially today especially
now and moving into the future it's so
important that it almost needs to
overlap and Encompass everything else
that we're doing this is going to
support all of the marketing of your
offer it's going to help move you
towards your goals faster than you ever
thought it's appealing to every target
market more people consume this kind of
content than anything else it basically
checks the box for being able to clearly
articulate Miracles miseries it works
with almost every single platform which
means we can put it in front of people
and where they're present and active
online it's the best content type we can
embed it in email it works as part of
the funnel so on and so forth probably
no surprise here that the final piece of
the puzzle is video essentially the big
question that you want to ask yourself
here is how can you supercharge
everything you're doing with a video
marketing strategy now clearly for
long-form video YouTube is the best
place to do it that said I appreciate
that if you've never done video
marketing before if you're just getting
started you're not comfortable in front
of a camera that's a pretty big ask so
we can put that on the back burner for
now and there are a lot smaller and
somewhat still very effective steps that
you can take leading up to this
inevitable conclusion number one start
with stories grab your phone
look into it hit record go live for like
15 or 30 seconds and share some kind of
valuable tip or Insight or story or
something that's going on very low
barrier no editing required raw and
authentic will beat overly produced and
Polished every single day of the week if
you feel like taking it up a step
further do more of them once twice three
four times even a day isn't a bad
strategy you can do them on Instagram
you can do them on Facebook you can do
them on a number of different platforms
as well depending on subscriber counts
and what rules are coming and going but
stories are a great way to sort of dip
your toes into the water and get started
next if you're willing to take it that
next step further and you want to
capitalize on all of the available
organic reach right now short form
vertical content is still going to be
your best bet these are things like
Instagram reels and Tick Tock and
YouTube shorts the length of these
varies different platforms tend to have
preferences for different length videos
but typically we're looking at 15 to 30
seconds 30 to 60 seconds somewhere
around that range so what's something
that you can talk about for 30 to 60
seconds I'm willing to bet that if
you've been in business for any length
of time or you have any sort of passion
or interest in what you're doing there's
a lot of stuff that you could share that
other people would be interested in
hearing about of course if you really
want to dominate your space become the
leader in your industry then YouTube is
clearly going to be the winner here for
long-form video content so don't be
afraid to test it out upload a few bad
videos at first I mean the beauty of
just getting started is nobody's really
around to watch your stuff so you get a
chance to sort of practice and
experiment a little bit without all the
Judgment of the internet looking back on
my first videos they were awkward and
Incredibly sweaty and I was super
nervous and I didn't know how to use a
camera so it's kind of blurry and I
didn't know how to use a microphone so
it only came out of one side yeah it was
it was rough but the point is is that
practice does make progress and you've
got to start somewhere in order to get
better all that said there are still
seven more tactics and strategies and
tricks and hacks that I didn't have a
chance to get to in this video so that's
why I've linked up a video right here
with seven of the most proven and
effective marketing strategies for you
to take a look at right now so make sure
to hop in there and I'll see in the next
video understanding the seven things I'm
going to be walking you through here
today day will allow you to immediately
upgrade all of it get better results
more clicks more traffic more sales from
everything you do
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