10 Perplexity Comet Agents to Automate Your Work (AI Browser)
By Grace Leung
Summary
## Key takeaways - **Perplexity Comet: Beyond Search to Execution**: Perplexity Comet functions as an AI agent within your browser, capable of not just finding information but actively executing tasks, transforming it into a digital coworker for various applications. [00:02], [00:05] - **Automated Live Marketing Intelligence**: The Live Marketing Intelligence Agent can analyze multiple competitor websites simultaneously, extract key insights, and compile reports into Google Docs, saving hours of manual work and reducing analysis time to minutes. [00:37], [01:39] - **Research Workspace Organization**: Comet can group dozens of cluttered research tabs into organized workspaces, allowing the agent to read and analyze all open pages to identify common themes and implications, with an option to save prompts as shortcut commands. [01:58], [02:21] - **Proactive Lead Generation Agent**: A Leads Monitoring Agent can source forums for high-intent questions, identify qualified leads based on defined buying intent criteria, and automatically email summaries, with the option to schedule weekly monitoring. [04:50], [05:01] - **Hyper-Personalized Sales Prospecting**: The Sales Prospecting Agent finds companies matching ideal customer profiles based on criteria like revenue growth and hiring signals, and can draft hyper-personalized outreach emails, saving them as drafts in Gmail for final approval. [06:25], [07:29] - **Audience Pain Point Identification**: An Audience Research Agent can dig through social media and forums to find real customer pain points, generating categorized lists and top pain points that can be used for messaging, offerings, and even building landing pages with Perplexity Labs. [08:00], [08:47]
Topics Covered
- AI Agents Revolutionize Live Competitive Intelligence.
- Automate Knowledge Hubs: AI Synthesizes & Updates Databases.
- AI Agent Proactively Finds and Qualifies Sales Leads.
- Audience Research: AI Uncovers Real Customer Pain Points.
- Process-Driven AI Agents Automate Complex Business Audits.
Full Transcript
Perplexity AI is no longer just an AI search engine.
It's now an AI agent.
Perplexity Comet.
The AI browser not just finds information, but really executes the task for you.
So in this video, I'll share the 10 agents you can use with Perplexity
Comet, from research prospecting, leads monitoring content brief, and a lot more.
Let's go.
So you can use Comet two ways after you install the applications.
First, the main chat window it is good when you need to run more
complex, multi-step agentic tasks.
The second way is through the assistant sidebar, so it's
perfect for quick contextual tasks within your current webpage.
Okay, the first one, a live marketing intelligence agent, I called it
live, is because compared analysis often means drowning in tabs and
manually copying data into files.
So this agents can analyze multiple competitor sites, live simultaneously
and extract the key insights.
So, for example, I'm doing a live competitor analysis for Gamma, so
I have the Gamma website and the other competitor website open.
What makes Comet so cool is that it can retrieve all the context
across different browser tab,
and that means I can just type in the prompt and ask it to do the
analysis for the open tabs, and not just the homepage, but also dig into
all the key pages in the process.
Then it will follow because it's an agent.
So it's amazing that it's performing all the live analysis for you, browsing
all the competitive pages, and you can always double check the little
screenshot here to open it up so you know which page it is analyzing.
And this process will save you lots of time that used to take hours and now it
can just take as quick as 15 minutes.
And what's more we can now ask it to create this report
into new Google document.
Because even on perplexity you can just export to word document.
But now with Comet, you can literally export any research
findings to your Google workspace when you have linked up the account.
Now you might be concerned about the privacy issue.
I'll cover that at the end of this video.
The next one is a research agent, and this is a big one.
We all know the pain of research, dozens of cluttered tabs, and information chaos.
So I will show you how Comet can turn that mess into an organized workspace,
letting the agent read everything that wants to deliver the powerful insights.
So usually when we do research, we have so many tabs open
and they look very cluttered.
So a cool way is to ask perplexity to group relevant tabs into what it calls a
dedicated workspace as it can understand the context for all the open tabs.
Or you can just ask it to assign any open tabs in the relevant workspace so
you can make everything so organized.
And to resume any research project, just pick the workspace
again from the navigation bar.
So this is very handy.
Another thing I like is that when you are in the research workspace, so you let
it read and analyze all the open pages.
So like in this case, I asked it to identify the top three to five
common themes across these sources and implication or anything so
it can save you lots of time like navigating different open tabs.
And here is a bonus.
So you can click here to save this prompt into a shortcut command
with your defined instruction.
So you can even pick the search mode and models.
So every time you can just type this command and it will execute for you.
So if you need a full list of my command cheat sheet, so go check out my community.
Another bonus is fact checking.
Oftentimes, when you are researching, reading articles, you see different claims
and what makes Comet useful is you can just copy the text,
and then ask the agent to do an initial fact check for you.
That's super helpful to save you lots of time,
and you even combine it with a shortcut command.
So perplexity is especially good at doing real time search or finding
timely source so we can build a new synthesizer agent that finds the most
important weekly news and automatically update your central database and
make sure everything is automated.
So let's say I have this notion database called Weekly AI SEO news that is used
to store different AI SEO news update.
Then I can just ask Perplexity Comet to find me the top five most important AI
SEO news from the past week and help me to update to this notion and this time we
can even try using the deep research mode.
And it is really cool to see.
It is researching and updating the Notion database for you
entering each of the news item.
So within 10 minutes you can have this structured news database sorted by date,
And it doesn't have to be news item.
It can be any findings that are useful for your projects.
And this is helpful if you want to repurpose the content or have a
newsletter that capture the latest trend where you can consolidating everything
in one knowledge hub like this.
And you can even set up a schedule task to have it run on a weekly basis and it will
pop up the building task creator for you.
So this way you are fully maximizing the automation power of the perplexity agent.
So staying informed is one thing, but what if we can now shifting from consuming
information to generating opportunities?
So here we can have a leads monitoring agent, so it will source forums for high
intent question and automatically emails you a summaries of qualified leads.
Let's say I run an SEO agency or service business.
So I can just set up this task for perplexity agent to ask it to search
the relevant subreddit for high intent SEO question in the past seven days
and to give the criteria what signals the Agent should look for, which
should be all signal the buying intent.
And then summarize the lead details and send an email to me.
So the agent is doing his job digging through the reddit forums and filtering
thread according to our defining criteria.
So it says it found two qualified leads and seek my approval to send an email.
So you can just hit send and then immediately you will
receive this email with.
All the details like the post name, the Pain Point, the rationale why this
is a qualified with the source link.
Of course, you can take a step further to also let the agent to draft a
reply and post it for you, but I would highly prefer just do it yourself
and really provide genuine advice.
And now the best thing is you can just schedule this task
to run on a weekly basis.
So it is just like a mini lead monitor engine that help you to look for
high intent leads or conversation or Reddit or whatever platforms
that you want and to take action.
Or you can just use it to track your brand mentions as well.
So this is definitely one of the best agent use case you should try.
Okay.
Finding a high intent lead is a great start, but we need to act on that.
So the next agent idea is a sales prospecting agent that find potential
companies that match your ideal customer profile and draft the hyper personalized
outreach email directly in your mailbox.
So the first way is let Comet to find a list of prospecting companies
for your outreaching process.
So you provide the criteria about the ideal companies that you want to work for.
Like in this case is e-commerce business and their revenue growth, growth
hiring signals, company size, and ask Perplexity Agent to collect relevant
details and the source to focus on.
So for this case, I want it to focus on company sites or job board, like Indeed.
So now the agent would trigger the search and filter those companies that match
the criteria, which is something only an agent could do, and then identify
the potential companies to reach out to.
Note, I didn't ask it to collect emails as I found it can be difficult for
Comet to grab the right email for now.
So instead you can use LinkedIn Sales Navigator or Apollo
to find the verified emails.
Another way Comet can help is once I identify the contact list, so I can just
tag it for the agent and then have it draft the personalized email by doing the
research, which can take a lot of time.
And then the email formula that I provide.
And the coolest things is that you can just ask it to save this email as a new
draft on your Gmail so they are ready for your final approval and sending.
So imagine if you have 10 to 20 of them so you can use the same method
and streamline the whole process.
So targeted outreach is effective, but the best marketing comes from deeply
understanding your target audience.
So we can turn Comet into an audience research agent and have it dig through
social media for real customer pain points for your marketing assets building.
So let say I'm an agency owner and I want to understand what are the small business
owner challenges when building a website.
So I can turn Comet into an audience research agent and really navigate to
Reddit or YouTube for real audience quote about their challenges.
So you can see Comet is browsing the sub-reddit sites, doing
the actual searching on Reddit.
Analyzing each thread, which is why we need an agent, and this
is super cool to see Perplexity Agent is really digging through the
comment section on YouTube as well.
And this used to end up lots of time or you need to set up an API.
So now it generate all the real audience quotes for you with the category and with
the top three pain points identified.
So you can just download and.
Import it back to Google Sheets, which I found is better for now.
And then you can take this analysis for all the strategy actions like
creating your messaging, blanket offerings, persona profiles a bonus is
Now you can even take this audience research and switch to Perplexity
Labs and then ask it to build the html landing page for you.
And so the language is used.
We really resonating with your target audience.
So once you know your audience pain points, you need to create content
that answer that question, and every marketers know now is AI search,
especially Google, a MO is a big one.
So how perplexity common agent can help that.
Lemme show you.
So, for example, I can go to Google AI Mode and then ask Perplexity agent
to analyze the AI search results for me about the pattern that I observe,
or any best practice we should follow from those top cited AI search results.
So in this case, it is "AI for small business".
And I think that is one of the best ways to use Perplexity agent.
Because even on ChatGPT agent, it has no access to Google AI Mode.
And you can see it is smart enough to expand all the cited search results
and dig through them one by one.
So this save you lot of time analyzing yourself and do to reverse engineering
and then it comes up with a detailed analysis about what are the common
patterns with these search results.
And we can even ask it to generate the SEO content brief for this topic so I
can pass it to the team to follow up.
And now you can repeat the same process for any high intent search queries for AI
search, and it will save you tons of time.
And not just for content brief or analysis.
You can just give a list of prompts or queries to perplexity and have
it monitored the top AI search results for you on schedule.
And this will be a big cost saver.
As marketers, we all know that the AI one tracker can be expensive nowadays.
We have covered lots of agent ideas, but one is really important is
conversion optimization as it would directly impact your bottom line.
So let's build an agent to identify all the frictions in your sales funnel,
but instead of just giving some big prompts, there is a better approach.
So let's say we are doing a conversation optimization audit for this health
supplement e-commerce brand.
So I already have this process document about how to perform the audit with
step by step, what step to take, and with all the details from product
discovery all the way to checkout flow.
Now on Perplexity Comet, I can just reference back this process
document in the open tab and ask it to follow it when doing the auditing.
And then to repeat the same for competitors.
So this will save you lots of time because imagine you just need to create
any process, document once, and then you can just ask the agent to follow that.
So it is following the instructions in the process document to search
for the specific product and add to the cart, and repeating the
same for all the competitors.
And then it will give you really detailed analysis, what are the identify
issues across different buying journey for you and the competitors, and to
propose the five top priority fix.
So this is perfect, and if you want, you can even ask it to
build a presentation as well.
And I would say this is not just work for e-commerce, it can also be used
for any websites with a sales funnel, like a SaaS business, Service business,
or even just a personal website.
Now, sometimes your project might need partners or you might
need more right people to grow.
So we can let perplexity be a talent sourcing agent and search a live job
platforms using your detailed criteria.
And this will be a huge time saver.
And the concept is not just for talent sourcing, it can also be used in finding
service providers, guest speaker as well.
So, for example, I'm looking for an overseas talent that's
specialized in SEO, and it can be any role that you're looking for.
And I know online jobs.ph is well known for searching different
online marketing specialists.
So this is a great use case of Perplexity agent, so toggle the Assistant, and
then ask it to find 10 qualified candidates with the specified criteria,
like years of experience, tools, proficiency, skills salary expectation.
So basically you will list every important criteria for your project.
So the agent will start doing the heavy lifting for you, and this process usually
take a lot of time and it's amazing that Perplexity agent, is trying to
dig through each profile details and see if that's a good match and help
me to find the qualified candidates.
So finally it helps me to identify the 10 qualified candidate profiles
with a ranked summary table, and I can click on each one to read the details
or to take the follow-up actions.
Of course you can even ask the agent to contact the candidate on your behalf.
But for now, I still prefer contacting myself with this
kind of high stack action.
And you can even ask the agent to expand the search to find if these candidates
are active on social media or having a personal site to gauge their culture fit.
Another big one that most people need is an executive assistant agent.
So we can connect comments to your Google Workspace and have it act as
an executive assistant researching your prospects, schedule meetings
or handle all those admin tasks.
So one of the immediate useful way is to ask perplexity to prepare you for meeting.
As oftentimes, you may have external meetings with prospect
or vendors or partners.
So just ask perplexity to check your calendar for external meetings, and
researching each company or person, their background, key people, recent
updates, so the agent will compile everything into Google document
with each company in separate tabs.
And it summarize what they do.
Recent news, key executives and conversation starters, so you are
fully prepared for your meetings.
Another way is scheduling.
So let's say I want to find the top 10 marketing conferences
happening in the next six months.
So I can ask the agent to first search for these events and then take that list
and add each one to my calendar with the title, location, and description.
So it would prompt me to approve each event creation, so I can review them
one by one, or you can just ask it to schedule directly with the approval.
Then each event will be added to your calendar with the event link.
And these are just two of them.
So there are really lots of other admin tasks you can ask
perplexity agent to do for you.
Now I know privacy is a big hesitation when it comes to Perplexity AI browser.
I think first we all need to understand that for an AI browser to be useful
and effective, it needs context from your browsing, and that means it has to
access to certain extent of your data.
Though I can see that perplexity Comet does collect more data by default, but
there are ways you can minimize this risk.
So first, you can adjust the settings to make sure Comet is not
sending your search data or use your data to improve the product.
And also block sensitive sites access like bank account, client portals.
And second, which is my top recommendation, is to create a
completely separated Google account and only use it for non-sensitive tasks.
Like in this video, the account is completely isolated
from my sensitive data.
I know it's not ideal, but this way you can ensure complete data isolation.
If you enjoy this video, please give me a thumbs up so more
people can see this message.
I also invite you to join my community.
You get access to all the prompts I share on this channel and
all the exclusive workshops.
And before you go, also watch this video about perplexed labs
if you're a big fan of perplexity.
See you next time.
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