176.RSS二十五年：内容的来源、分发和目的地将再次分离？

Welcome to the Wanderer, I'm Pan Luan. This episode we are going to talk about RSS. RSS is a contract that appeared in the 90s of the last century. It appeared in 1999 and has a history of 25 years to this day. The last update

was in 2009, there was an RSS2. After that, it was not updated for 15 years. But today we found that there is a company called RSS3. It is

15 years. But today we found that there is a company called RSS3. It is

trying to make a new version of the protocol. I originally thought this team was doing Web3 RSS. I didn't expect them to follow the RSS-I agreement and go backwards. Let's talk about RSS itself. The guests have witnessed RSS's

go backwards. Let's talk about RSS itself. The guests have witnessed RSS's decline or even participated in it. My old friend Lan Xi, and the founders of Wandojia and Qingmang are now running the reading product. Wang Junyu of Yuelan City and former COO of Zhihu are currently active in updating the platform

thinking newsletter. Let's start with one question. Why

thinking newsletter. Let's start with one question. Why

is it that in 2024, you are still using the original technology, or even the original technology, to read? Actually, I

didn't use RSS much. But I think it represented a kind of youth that we've been looking for. At that time, Google Reader and I were using it as a pioneer. I had a great experience using it. So I

still remember it to this day.

Zhang Ding, do you use it?

Yes, but not more than 20 years ago. For example, there are some specific scenarios, such as some foreign bloggers, and you don't really go to collect them.

Because now the Internet is not using the previous signature function, so you still want to say that these people may not update very frequently, so you may use RSS to subscribe, and you can push this update to your reader. And then the other is that it may be a RSS scenario for blogging. Some podcasts will also use RSS. It's true that it's a very simple platform. If you update it frequently, but

RSS. It's true that it's a very simple platform. If you update it frequently, but you're interested in the content, it's actually a good platform. There aren't

many alternatives. Some people say that I feel that the ISS is a bit problematic for creators. Advertisers don't care how many subscribers you have on the ISS. I can give you my own example. About 10 years ago, I participated in

ISS. I can give you my own example. About 10 years ago, I participated in a project called Weidu. It's actually about reassembling and distributing the content in WeChat official account. I did this kind of thing. But then

I received a dissatisfaction from Chi Chi-Qiang. And then I received a lawyer's letter from Tencent. It's like this. I remember when Chi Jianqiang said that we were looting

Tencent. It's like this. I remember when Chi Jianqiang said that we were looting his content, looting his public account content, which actually caused damage to the activity in his public account. Because he went to the back, his palm, he used the possible better connection, the possible mutation, which was actually done through the public account. At that time, it was done through the public account platform.

account. At that time, it was done through the public account platform.

But if you are only on a third-party platform, it actually has nothing to do with it. This is for creators, it may have some problems, but for readers, it

with it. This is for creators, it may have some problems, but for readers, it must be very good. Just like what the two of you said, those updates are not very frequent content, so it is more suitable for RSS, right? For

example, back then, many of the things that people ordered with Gogoray were those independent bloggers. RSS is actually tied to the independent bloggers or the bloggers' ecosystem.

bloggers. RSS is actually tied to the independent bloggers or the bloggers' ecosystem.

I think Nanxi, especially in the early years, you also wrote independent bloggers. Why

didn't you write it later? In fact, many people, I can't say everyone, many people have the same experience. Everyone will work towards commercialization or transformation or the direction of maximum influence. Platformization finally squeezed the process of so-called decentralizedization.

maximum influence. Platformization finally squeezed the process of so-called decentralizedization.

What Pan Tao said was quite interesting. Is RSS good or bad for creators?

When we write our own blog, we think RSS is good for us. Because the

traffic on big platforms at that time was controlled by a team of editors. Most

of us who write our own blog can only run our own blog.

But there were also some people like OutKast and HanHan, right? They were big BSPs like ChinaMoke. I can help you with your handwork and give you a lot of traffic. But ordinary people or ordinary creators don't have such a system of

of traffic. But ordinary people or ordinary creators don't have such a system of interaction. So they think AI is a more friendly platform compared to big platforms. But

interaction. So they think AI is a more friendly platform compared to big platforms. But actually, in the future, including Web2.0 and social media, The big platform realized that the content produced by me is valuable to the platform.

So it began to lower the editing and the download to the attention or the algorithm. This led to a rapid manifestation of a system of disaster. You

the algorithm. This led to a rapid manifestation of a system of disaster. You

are good to me, so I will feel that RSS will be of interest to me. It's a process that's actually quite fast, but the whole exchange of interests

to me. It's a process that's actually quite fast, but the whole exchange of interests behind it is actually relatively slow. Yes, actually, let's count who were the main people doing independent blogs back then, right? Actually, it's still... Or I'll put it this way. Actually, we haven't used Douban's 9.0. It's a little older than the

this way. Actually, we haven't used Douban's 9.0. It's a little older than the purchase number card of Ma Zhangke. Douban 9.0 is actually the purchase of Zhaxia. Zhaxia

and Xian Guo are... It's one of the main platforms for domestic RSS readers more than 20 years ago. I once talked to the person in charge of Douban 9. Why is Douban 9 not so good? We were Google Reader and 9.

Douban 9. Why is Douban 9 not so good? We were Google Reader and 9.

Many of them are Japanese users. There was a product called Douban Fanfo, Boca Taba, and others. Everyone liked it. But he told me that the maximum number of Japanese users at 9. 因为那个时候RSS抓取的大部分都还是写博客的群体

但问题是当时持续写博客的博主 大部分可能最多也就几十万的量级 然后他们创作来源他既缺乏生态也缺乏动力 很多博主因为他其实纯粹就是凭着自己的兴趣爱好 其实在有公共号之前 其实独立博客这些博主们 In addition to Han Han Xu Jinlei, which

can be divided into some advertising fees, but in fact, this is not a big deal. Most creators can bring income, but it is actually the same concept as the product of the type of sticker. The product of the type of sticker forum is actually lost in the end because it is not accumulated in its own personal main business, not accumulated in its own fans. Then like Bok,

because RSS was built on the independent Bok basis, I was in the previous years.

And then the people of Uniblock couldn't continue to update. Plus, there were another batch of people at that time, called BSP, which is similar to Starcraft. Han Han, Qu Jinglei, and these people you just mentioned, they actually have a very powerful integrated platform. In other words, the total amount of information of the Uniblock group, the target

platform. In other words, the total amount of information of the Uniblock group, the target audience, is very limited. So it can't hold up a very big story. And

a very important point is that it doesn't make news. You think about it, RSI is a product that needs to be updated frequently before it can be used. But if you use Google Reader, for example, for several months, for example, CM Beta, everyone will always be greedy. Just

put it in your own location. Then once you put CM Beta in, you will definitely get 999.

- But if you read it in batches, it will lose the original feeling of the

product. So I think it's like a tool for collecting information. It may not be

product. So I think it's like a tool for collecting information. It may not be suitable for those high-end updates. Similar to the up主 of Bilibili, similar to the small universe. It has a certain frequency of updates and it is within your interest.