홀로 3조를 굴리는 실리콘밸리 내부자의 투자 원칙 | 엘라드 길

I'm Allah Gell. I spent the last 20 years in Silicon Valley where I've worked as a operator running different companies, starting companies and as an investor. And I first ran a company that

investor. And I first ran a company that had about 120 people, agrew to 150, and then it shrink to 13 people in five rounds of layoffs. So I got laid off in the third round as a it was a telecom equipment company that was backed by

Sequoia and Matrix. After that, I ended up joining Google and then left to start my first company, which is a data infrastructure company, which Twitterbot back in 2009. At the time that Twitter bought my company, Twitter was about 90

people and I helped scale it to 1500 people over two and a half years. I

started off running different product areas like search, which again was very AIcentric or geo and then moved over to effectively become a company fixer. As

an investor, I backed about 40 companies worth a billion dollars or more each 30 something at the seed or series A. So

that's things like Airbnb, Air Table, Coinbase Figma Gusto Instacart Stripe, Square, uh Dior, Rippling, notion, and others. And then I also started investing in generative AI quite early in part because I've been doing AI

and machine learning for so long. And so

I was an early investor in companies like Perplexity, Harvey, Character, Mistral, Pika, and others.

Yeah, I moved out uh for tech. I got my PhD at MIT. Before that, I'd studied mathematics and biology. I moved out to Silicon Valley because I thought it was the best way to potentially have a long-term impact on humanity. And so, I

tend to be very technoptimistic. I care

about doing things that are useful. And

so, the reason I got a PhD, for example, was I thought initially that I'd be an academic and that'd really be focused on human disease and computational understanding of disease and other things like that. I quickly realized or felt that one any one individual in the

field of biology could have that big of an impact. I'd already done a background

an impact. I'd already done a background in mathematics for undergrad and had already done some CS related things and so moved out to Silicon Valley to work on companies with the hope that I could do something useful uh through the

context of technology and company formation. Uh Google in 2004 was growing

formation. Uh Google in 2004 was growing extremely fast. So when I joined it was

extremely fast. So when I joined it was about 1500 or so people. It grew to 15,000 or so over 3 years, 3 and a half years. And so the company was doubling

years. And so the company was doubling every I don't know 6 to 12 months. And

so they added 13,000 people in 3 years, which is amazing. And so it's very chaotic and I think in a good way, but also it's quite chaotic. Every 6 months or so there'd be a big reordal structure because it was growing so fast

that if you had 1,500 and then 3,000 and then 6,000 and then 12,000 people, it was a different organization every year.

And so that needed a different org structure. And so suddenly the person

structure. And so suddenly the person that was working for you became your boss's boss and they'd switch divisions and things would change so rapidly. And

when I joined, uh, Larry Page had just gotten rid of all the middle managers.

And so, every director of engineering had somewhere between 50 and 100 people working for them, which meant that there was a big gray market for talent, right?

A lot of managers didn't know what their employees were doing because they had too many employees working for them directly. So, they couldn't do enough

directly. So, they couldn't do enough one-on- ones, right? If you have 100 people working for you, you can't see them that often uh individually. And so,

a lot of people lost track of who was working for them, which meant there was an enormous gray market for talent. And

so one of the ways I helped start up a lot of the mobile efforts is I convinced people to work on mobile when their managers didn't know about it. And so

that was how a lot of the early mobile team got running. I think there's sort of personal lessons and then there's professional lessons and maybe they're the same thing. Um I think uh one big lesson was that networks in Silicon

Valley really matter and small groups of people who are early at different companies go on to achieve amazing things together. And so the famous

things together. And so the famous example of that may be PayPal. Peter

Teal started Palunteer and um Founders Fund and all these things. You know,

Keith Boy started multiple companies also became a prominent investor. Max

Lupchin started a firm. Uh Elon Musk of course went and did so many things uh between Tesla and SpaceX and etc. Reed Hoffman started LinkedIn. You know,

there's a small group of people that were the core of PayPal that did all these things. David Saxs is another

these things. David Saxs is another person. Um similarly, the early Google

person. Um similarly, the early Google network um both went off to start a lot of different companies. Pinterest and

Instagram and a variety of other things like that. But they also ended up as

like that. But they also ended up as very prominent operators in Silicon Valley. So a lot of the COOs in Silicon

Valley. So a lot of the COOs in Silicon Valley for the next generation of companies came out of Google. That's

Cheryl Samberg, the CEO of Facebook, Dennis Woodside, the CEO of Dropbox, the CEOs of Stripe and Gusto, and all sorts of companies came out of Google. And so

you similarly see this sort of dispersion of talent, but everybody knew each other. And so it created a lot of

each other. And so it created a lot of collaboration across companies because of that. And so number one is just these

of that. And so number one is just these small pockets of people who work together repeatedly really matter. That

was one big takeaway. I think a second takeaway was really the power of ambition. The main reason Larry Paige or

ambition. The main reason Larry Paige or Sergey Brand would get upset with you or Eric Schnid, they kind of ran the company together, would get upset with you is either number one, you weren't thinking big enough. You'd go to a product review and you'd say, "Oh, I have this idea for this $und00 million

market." And they say, "Why isn't it a

market." And they say, "Why isn't it a $10 billion market?" Like literally, they would say that, you know, they'd always push you on thinking bigger. Um

or why are you happy with a million people using it? Why isn't it a hundred million people using it? And then number two is um they pushed very hard on innovation and what makes the thing that you're working on very special or different. It really forced some very

different. It really forced some very clear product thinking and some very big thinking and ambitious thinking. And

then the third is when you're an employee at a hyper growth startup or company things will generally work out and you shouldn't worry too much about yourself. And if your boss suddenly if

yourself. And if your boss suddenly if your um co-orker suddenly becomes your boss's boss and all these things shift a lot of people start to worry about themselves. What about my career and

themselves. What about my career and what will happen to me? but the

company's growing and changing so rapidly that there's lots of opportunity and something that was sort of my third takeaway. I always wanted to start a

takeaway. I always wanted to start a company. Um and so going into Google I

company. Um and so going into Google I thought someday I'll start a company and I thought that was important to me. Um

at the time there was no Y cominator and so you couldn't just apply and show up and get money and start working on things. and there weren't a lot of

things. and there weren't a lot of online resources and so it was really hard to actually find information about how to start a company and that there weren't very many angel funds operators

with side funds operators investing the venture ecosystem was very constrained and so there's a small number of firms that you could raise money from and then there were some people pioneering you know angel funds or what were then

called super angels so that was Naval Robicant and Mike Maples and Michael Daring and a few other folks but the reality was there just wasn't that much money either and so it was hard to get information it was hard to get money and

it was hard to get going. Um, I think today it's actually dramatically easier to start a company and there's a lot more information about how to do it. But

back then it was harder and so I went to Google in part because I thought it'd be a great place to transition, meet some people, um, and maybe start something with them. Yeah, we had two products.

with them. Yeah, we had two products.

Uh, we started off with a with a site focused on location related information and then that morphed into an API focused on location information and uh, we ended up eventually building one of the really early developer centric products. So at the time there wasn't a

products. So at the time there wasn't a lot happening in terms of um developer first products or productled blood growth or all these things that are very common now. Um there are very few

common now. Um there are very few APIcentric products like Stripe or things like that. The only one I think that really existed and was taking off when we started was Twilio. And so

building like a product as an API was was kind of a radical concept in those days. And so we were one of the really

days. And so we were one of the really early people building that. And

basically we built the ability to for people to sort of uh interact with geod data in really rich ways. you know

generate their own custom index and search over it annotate uh location related data sets and things like that.

So initially when we started the company uh it was a team of ex Google people seven or eight employees we had all of them had worked at Google except for one person or something or maybe two people and I think in hindsight we should have

had more diversity on the team early on in terms of just um where people came from because we we did things the Google way which meant we built very big infrastructure from day one that worked at enormous scale but if you don't have

many users it doesn't matter the scale that you have. Um the positive of that is it made it very easy for us to do API related products and things like that because you know we designed it in a very modular way from day one. And the

initial product that we had was more like a a website where you could go and interact with location related information and then it morphed into the API. And I think the mistake we had with

API. And I think the mistake we had with the first product and all we really did was change how you display the information. Is it programmatic through

information. Is it programmatic through an API or is it on a website? Right? Um

I think the mistake that we made was we were building for the past in some sense. Right? We just come out of Google

sense. Right? We just come out of Google the SEO world. The second product that we had was more for the modern world of the future. People were moving towards

the future. People were moving towards using APIs to integrate against their products. People were moving towards

products. People were moving towards mobile. People were moving towards

mobile. People were moving towards location services. And so I think a lot

location services. And so I think a lot of mistakes that people make when they come out of a big company is they build for the era that the company that they're at was built in versus building for the future. And you always want to

build a year or two into the future in terms of what's coming because you you really want to take advantage of what is known as like a why now statement. What

has changed that makes your company relevant today where it couldn't necessarily exist before? And so the why now could be technology, the why now could be regulatory, the why now could be something else. So an example of a

technology why now is Uber. Before you

had the iPhone and effectively free up some GPS, it costs a dollar every time you do a GPS lookup for a mobile carrier. And so when I was doing mobile

carrier. And so when I was doing mobile at Google, all the carriers, you know, Verizon and uh SoftBank and everybody else felt that um nobody wanted to use location. And the reason was they

location. And the reason was they charged a dollar per walk up, which meant if you were doing an Uber style app, the trace would cost you $30, right? Just to follow the car to your

right? Just to follow the car to your location. So, you couldn't do it. When

location. So, you couldn't do it. When

the iPhone came out, it broke open that hole that the carriers had, uh, which suddenly meant things like Uber could exist. You could push a button on your

exist. You could push a button on your phone and a stranger in a car would show up and you'd get in and feel okay with it and then you'd see the route. Uh, so

that was a technology why now. Suddenly,

you had new mobile services. a

regulatory why now may be things like um somesara really grew on the backs of regulation which allowed you to have that forced you to have um incap cameras if you're driving a truck across the country in the US uh you need to be able

to monitor the driver and so it created an opening for their technology or there may be regulatory shifts uh for healthcare or for other things that allow you then to build a company and so often you want to kind of ask what is

different now and therefore why is what I'm doing relevant for today maybe the why now forel would be the shift towards drones and machine vision as in new capability right it's a technology shift

so something under could exist so we basically started um building the APIcentric product and we were talking with Twitter as a customer and um one of the folks on the Twitter team uh sent me an email I think it was Ryan Sarver that

basically said why don't you come in for a working session with us where you imagine the constraints of being outside of Twitter removed and let's brainstorm the product that you could build for Twitter and it was meant to be a vendor

discussion but we could tell that they were kind of thinking about buying us because they wanted to incorporate the the product into their um platform and ecosystem. And at the time, Twitter had

ecosystem. And at the time, Twitter had a massive developer ecosystem. It had

just opened up API access for everyone to access tweets and other information.

And they thought that we could be an ancilliary service that would reside on top of Twitter and would be something every developer could use, right? Which

was a very compelling vision. Um so we met with Ryan and started talking through that and then we met with E and other members of the team. At the time um Ed Williams was still the CEO of the company and um at the time that we started talking with them there were about 50 people and by the time they

bought us which is about 3 months later there were 90 people right so they they almost doubled in 3 months so they're going very fast basically uh we thought about it after they made an offer and we

decided you know it'd be a very good home for what we were doing for three reasons. Number one is they had this

reasons. Number one is they had this massive developer ecosystem so we thought that we could reach more users faster and have more impact. Um, second,

we thought it was a great place for our engineers to go. Um, because, you know, Twitter was a small team still and we thought all of them could have really, you know, amazing careers there. Uh,

third, we thought financially it was a good outcome because at the time Twitter was worth a billion dollars and we we thought, oh, it's it's going to be at least a $10 billion company. And so any purchase price we have is magnified by 10 times. And also we, you know,

10 times. And also we, you know, calculated dilution and all that kind of stuff. And then lastly, we just thought

stuff. And then lastly, we just thought it was very exciting to go to something that was clearly breaking out and working and transforming the world. you

know, Twitter was playing a very key role both in social media, but also things like Arab Spring and other things that were happening in terms of global events. So, we thought it was a very

events. So, we thought it was a very important company.

There's this um old framework that John Do used to use uh in the '90s. He was

one of the main investors at Kleiner Perkins. It's sort of the peak of

Perkins. It's sort of the peak of Kleiner Perkins. And he used to ask

Kleiner Perkins. And he used to ask founders, are you a mercenary or missionary? And you're supposed to say,

missionary? And you're supposed to say, you're a missionary. you know you're doing it for some broader philosophical goal or some big mission in life and uh Naval Rabicon I think has a a better

framework which is early in your career you have to be at least partially mercenary cuz otherwise you'll never get anything done and you have to pivot to the opportunity you can't be overly philosophical on things in the middle of

your career you want to be more missionary that's finally working you don't want to be zero sum you want to help build the community you want to do positive things and you want to focus on a bigger goal and then late in your

career career, you want to be an artist.

You want to do it for the love of the craft, right? And if you look at the

craft, right? And if you look at the evolution of companies, many early companies, the founders would have sold early, right? Larry and Sergey famously

early, right? Larry and Sergey famously tried to sell Google for a million dollars and then couldn't find anybody to buy it. So, they kept going. Um,

Facebook almost sold for a billion dollars to Yahoo and Terry Seal. Yahoo

tried to renegotiate the deal when Yahoo stock price dropped and so then Facebook said no and walked away from it. But

they almost bought Facebook for a billion dollars, right? is if you go through almost every company like that, there's been a moment in time where the founders are willing to sell. And so

that's mercenary behavior. That's not

missionary behavior, right? And that's

fine. And so I think early on though, you see people who want to accomplish big things. Um they may be happy with

big things. Um they may be happy with having a small exit early on, but if the thing keeps going, they want to keep going with it, right? And they just grow. And a lot of it has to do with

grow. And a lot of it has to do with growth potential for um for young founders. If somebody is older, there's

founders. If somebody is older, there's a lot more information about them. you

already know what they've built. They

already have a reputation with colleagues. It's much easier to met

colleagues. It's much easier to met them. But, you know, I met the Stripe

them. But, you know, I met the Stripe founders probably when they were, if I had to guess, 22 and 20 or something like that. And so, there just isn't that

like that. And so, there just isn't that much information when you meet somebody at that age, right? They don't have a lot of co-workers. Most of the references are are are other college students, you know? So, it's a little

bit harder to know. So, imagine in 2011 or 2012, you're paying 100 times revenue for Stripe. I think the best companies

for Stripe. I think the best companies always look like that. They always look like you're paying too far ahead and it's too expensive and why would you do it? And then in hindsight you're like,

it? And then in hindsight you're like, "Oh my god, what an amazing investment and what a great deal and it was so cheap." And that was Facebook, right?

cheap." And that was Facebook, right?

Facebook, I remember when it raised it 100 million, everybody said that was insane. And then I raised at 500 million

insane. And then I raised at 500 million from Greylock and people were like, "Greylock is so stupid. How could they do this?" And then Yuri Milner invested

do this?" And then Yuri Milner invested at $5 billion in common stock and they're like, "Gh, that Yuri Milner, he's so dumb. Why is he doing you And so every round everybody said how stupid this is. And then it turned out to be

this is. And then it turned out to be brilliant. For Yuri Milner in

brilliant. For Yuri Milner in particular, he'd actually been running a social network in Russia before and he knew how to monetize it. And so when he looked at Facebook's numbers, he said, "Okay, I know I know how much each user

is actually worth and it's being undermonetized, so I know it's going to be worth a lot more, so I'm going to do the investment." Right? He could just

the investment." Right? He could just run the math. And so sometimes you have inside information where you just understand a business model better than anyone else. And so you know what to do.

anyone else. And so you know what to do.

And in some cases you have a natural intuition especially very early or you understand the market deeply or you understand the customer deeply or understand the use case deeply and sometimes people just get lucky right they just invest in something and it

works and then they're lauded as a genius you know for making that investment but um I think the best things always look like that the hard part of course is many people apply the same logic to the things that aren't

very good um and so they invest in a lot of very bad companies simultaneously at the at the very high valuations and things like The role of the CEO definitely changes rapidly over time. When you're a very small startup, it's very different from

when you're running a multi,000 person organization, right? How you manage and

organization, right? How you manage and deal with five people is very different.

And when you're a very early stage company, it's like an egg. It's very

simple, right? You just need to find customers. You need to build something

customers. You need to build something they want and you need to hire a few people to help you with that. And then

you don't die, right? You don't want to run out of money. A later stage company is like a full grown chicken or a bird, you know? It's very complicated. Has

you know? It's very complicated. Has

feathers and a beak and legs and everything else. And that's when you get

everything else. And that's when you get into all sorts of other things where you have to do internationalization. You

have to launch multiple products. You

have to hire roles you've never hired before like a GC, a CFO, etc. You start buying other companies. People try to buy you. You raise up the financing. So

buy you. You raise up the financing. So

the complexity goes way up late. Despite

that, early stage and late stage companies, the role as a CEO has some commonalities. Number one is you need to

commonalities. Number one is you need to set the direction for the company. Uh

number two is you need to uh allocate resources and make sure you don't run out of money. So what should you build?

What should you focus on? Who should be doing what? Number three is you're

doing what? Number three is you're almost like the chief psychologist of the company early on because a lot of people come to you with their problems, with their feelings, with what's going on. You know, it's management issues and

on. You know, it's management issues and you don't yet have a line of managers to handle that for you. And so a lot of it is just like what direction do we go in?

How do we allocate resources? How do we make sure that we're bringing on the best talent and allocating it properly?

And then how do we make sure everybody's sort of happy and aligned? And then

lastly, it's about managing your own energy as a manager or as an executive, right? And so being the CEO of a startup

right? And so being the CEO of a startup is very stressful. And so you also have to make sure that you're pacing yourself in the right way. I think there's a lot of conventional wisdom that's wrong. Uh

one is that you need a co-founder. If

you look at some of the biggest companies, they had either one founder or unequal founding partnerships. That's

Microsoft, that's Amazon, that's a lot of the biggest companies in the world.

Not all, but many. Apple was unequal like all these things. Um two is that you need a good idea to start a company.

Uh some of the biggest companies are people who did it accidentally or who just wanted to go start something and they kept trying different things until they found something that worked. And so

I think some companies are very motivated by a specific viewpoint or ambition. But in some cases it's just a

ambition. But in some cases it's just a little bit more random. And I think you should just go start something if you want to start something. Um third is you need to learn things before starting a company. And if you look at the biggest

company. And if you look at the biggest companies in the world, they were started by very young people. And so

they didn't know that much, right? If

you're a college dropout, it's not like you have 30 years of experience or something. And so I I believe much more

something. And so I I believe much more in lifelong doing than lifelong learning. Everybody always talks about

learning. Everybody always talks about lifelong learning. And I think you learn

lifelong learning. And I think you learn more by doing them, but just by like learning or talking about something. So

I think those are some of the things that, you know, I believe that not everybody does necessarily.

I think really you should think about capitalizing your company as what does a company actually need to succeed or what do we need to build what we need versus I just am going to go raise money. And

there's a number of companies that I'll meet over time say why why are you even fundraising, right? You're profitable,

fundraising, right? You're profitable, it's working. Like just keep growing.

it's working. Like just keep growing.

Like why would you ever do that to yourself? And there's some companies who

yourself? And there's some companies who have done that like Zappy or others. And

if you look at the history of technology, um, a lot of companies bootstrapped, right? Microsoft

bootstrapped, right? Microsoft bootstrapped. They raised one round

bootstrapped. They raised one round right before they went public because they wanted to add somebody to their board from the investor, but they didn't need the money, just wanted to make. Uh,

Dell bootstrapped again up until a preo round. So, he didn't raise money ever.

round. So, he didn't raise money ever.

And that was the 70s and 80s. In the

'90s, and there's other examples in the '90s, uh, Yahoo raised money, but it never touched it. eBay raised money, but it never touched it. So, a lot of the big successes actually were very capital efficient. And then you go into the

efficient. And then you go into the 2000s, Instagram was very very lean.

They didn't need a lot of the money that they raised. Midjourney is completely

they raised. Midjourney is completely bootstrapped. So I think every

bootstrapped. So I think every generation has had bootstrap companies.

Now there's lots and lots of companies where capital helps accelerate what they're doing dramatically. And raising

money helps accelerate you. And that's

really what fundraising should be. If

you can raise money and use that to win a market faster, better, bigger, whatever, you should do it, right?

That's kind of like Parker Conrad at Ripling, like amazing entrepreneur, amazing execution, and he's raised against I'm going to go win the market, right? And I think both styles can work,

right? And I think both styles can work, but it only works for certain types of businesses. If your customers are

businesses. If your customers are unwilling to pay you early, or alternatively, if you have to invest heavily in sales and product, you're going to need to raise more money. If

what you're doing is something that you can charge for early and charge for a lot and get high leverage on, then you may be able to bootstrap. And so, it really depends. You know, it's a mix of

really depends. You know, it's a mix of different types of companies. In Silicon

Valley, people bootstrap too little.

Outside of Silicon Valley, they raise money too little. And so there's too many bootstrap companies that can be much bigger than the rest of the country or the rest of the world and they never raise money and the ambitions never

grow. And then in Silicon Valley,

grow. And then in Silicon Valley, there's lots of things that be great bootstrap companies that maybe are good cash flow but are never going to be giant companies and they raise too much venture capital and none. You know,

often once people hit a certain scale, they either hire a COO or they hire two or three people who collectively play the role of what a COO does. And

honestly, there's no clear definition of a COO. In some companies, that person

a COO. In some companies, that person could be running sales and marketing. In

some companies, that person could be running product. At some companies, it

running product. At some companies, it could be running support and operations.

This is a very amorphous term that could mean whatever the founder doesn't want to do. Um, or it could mean something

to do. Um, or it could mean something more specific. It really depends on the

more specific. It really depends on the company and the context. Um, but it's it's an important role because often it's one of the main lieutenants for the CEO and somebody who's really helping them dayto-day. So, I don't think you

them dayto-day. So, I don't think you need a co-founder and I think conventional wisdom in Sila Valley is you should find one and I think that's bad advice. Um, I think you can it's

bad advice. Um, I think you can it's very good to work with a co-founder but it's not necessary. You can also have a founding team. You can hire people. You

founding team. You can hire people. You

can do all sorts of things, right? And

so, you don't need a co-founder. If you

do decide to get a co-founder, which again I think is helpful, but I don't think it's necessary. Um, you want to look for somebody optimally who has complimentary skills to you, who can play a different role because a lot of

co-founder conflicts are driven by two people wanting the same role and fighting about it or two people wanting decision-m and fighting about it. And

sometimes you see co-founder relationships so the people make decisions together and it works great.

But many times you have reversion to the mean, right? You don't make great

mean, right? You don't make great decisions because you're compromising all the time. And usually the greatest companies are the vision of one person driving everybody towards that vision.

Sometimes it's two, but usually it's one. And that's because it's very hard

one. And that's because it's very hard for two people to jointly have the right vision, right? You you start

vision, right? You you start compromising too much. Um so you want clarity of role, you want clarity of action, uh you want clear decision-m if you can get it. Um, and you want

optimally at least one person who can build, hopefully both, and at least one person who's good at selling. And

selling means convincing customers to use you, convincing employees to join you, convincing investors to fund you, etc. It's all all forms of selling. And

even if you're working very hard, you're finding the right outlets for yourself.

Very early stage company, you often don't have a board. So if you're three, four people, there's no point in having a board really. Um, I mean you could do one, but it's a little bit superfluous because the complexity of what you're doing is low and really you're just

focused on shipping and there's other ways to have governance or exert governance if you want over the company.

Um, I mean really the role of the CEO as we discussed is to set the direction of the company, allocate resources, find talent, bring it on board, promote it, whatever, direct it the right way, not run out of money or resources, etc.

Right? And the most important thing that

Right? And the most important thing that a board does at an early stage company is decide who's the CEO. And sometimes

the board can decide that and sometimes it doesn't have the power to do that.

But if you have a five person company or a 10erson company, um the board will obviously help with hiring. It'll help

with direction. It'll help with customers. It'll it'll try to help with

customers. It'll it'll try to help with all those areas, but ultimately the CEO and their team is on the line to do everything, right? And the board can

everything, right? And the board can help out, but the the CEO and the executive team or the founding team is the most important group. Um later in the life of the company, what the board does transitions a lot because boards

become more about compliance and there's compensation committees and there's an audit committee for financials and there's all these different committees as you move towards going public. And so

the nature of the board shifts pretty dramatically from just one person who's likely an investor to a lot of people most of whom are independents and not involved with the company or weren't early investors in the company. So

there's a big transition in board and board structure over time. A lot of founders really misuse their board um and they view the board as their boss and so they're scared to talk about certain issues or other topics. And I

think really what you want to do is both make use of your board in terms of closing candidates, finding candidates, finding customers, back channel the customers, understanding who on your team is talented or not. So sometimes

boards help a little bit with talent assessment. Uh sometimes boards help

assessment. Uh sometimes boards help with overall strategy or direction of the company. Um sometimes they help with

the company. Um sometimes they help with ideas around M&A or new directions. and

you kind of want to take advantage of the board for that. And so very early on, usually your board members very involved and you try and give them those tasks. Help me find somebody of X- type

tasks. Help me find somebody of X- type to hire or help me close these three people. Uh again, later in the life of

people. Uh again, later in the life of the company that shifts more and more, although the board members may still be involved with closing executive or or sort of key candidates or involved with some of these other things that I mentioned, big partnerships or other things. I think the biggest thing people

things. I think the biggest thing people worry about is the board firing them. I

think fundamentally private company boards used to have a lot more leverage.

And so up until about 10 years ago after your series A or maybe your series B lose board control for most companies and then the CEO was um more easy to fire. Today that's harder to do because

fire. Today that's harder to do because of the way boards are set up early now where often the founders control more of the board seats. And so it's harder and harder to um fire founders. The real

thing is though that if you look at the most public founder um step downs or removals of the last 10 years, it was often people who actually controlled their company but decided to step down

because of board pressure. That was

Travis at Uber. Um that was we work.

Like a lot of these people actually had board control but then they got convinced or you know kind of um pressured to leave. And for some of those things it was probably a big mistake right like um Uber under Travis

may have done exceptionally well. you

know, he's very good. Uh, undoubtedly

Dar is very good as well. It's just a different type of operator, right? And

so I think that um people sometimes misunderstand the board dynamics. The

reality though is if somebody controls your board, they can fire you and it does change the the dynamic and the relationship and everything else. And

sometimes that's a healthy thing and sometimes that's a very negative thing.

And it really depends on the board member. And some board members are very

member. And some board members are very useful and helpful and really focused on the good of the company. And in other cases, some board members may have their own motivations and conflicts, right? A

board member is supposed to watch out for all shareholders, but sometimes if you're an investor board member representing preferred stock, you'll push very hard for what you perceive as the interests of the investors, but those may be very negative for the

company long-term, but they may be very good for you short-term. There's this

misalignment of incentives. There's this

principal agent problem that crops up, not just in boards, but in every aspect of running a company, right? You may

have an executive who cares more about their own career than about your company. That's another incentive

company. That's another incentive misalignment, right? They may act in

misalignment, right? They may act in ways that's good for them but bad for you as a company. That's true of board members as well. And so, um, you have to be very careful about who you choose as your investor board members because of

that dynamic. I mean, there's easy ways

that dynamic. I mean, there's easy ways to check, right? You just call people that worked with them before and you do back channel. You just ask, "Hey, what

back channel. You just ask, "Hey, what happened when things weren't going well on my board on in the company? How did

that board member act? How were they the most helpful? Where were they

most helpful? Where were they distracting or negative for the company?

What is the biggest disagreement you had with them? And why? and how did you

with them? And why? and how did you resolve it? Right? And so you kind of

resolve it? Right? And so you kind of want to ask those questions to try and understand um whether somebody be a good board member or not.

And by the way, Moore's law, as you know, is not an actual law, right? Moore

just extrapolated and said, "Well, if we keep going at this rate, it'll double every 18 months or whatever it is." But

there's no physical basis for it. But

then it became self-reinforcing. People

said, "Well, if we call it a law, then it must be true, so we're going to build against it." But there's no reason that

against it." But there's no reason that it worked that way. That it should have worked that way. It just didn't because they said it would, right? It was

self-fulfilling. And a lot of Silicon Valley is self-fulfilling that way. The

reason that Silicon Valley ends up working is number one, it attracts extremely ambitious people who want to work on technology. If you're somebody from any country in the world, this is the thing that you care about most in your life. You may end up moving here

your life. You may end up moving here and you're more likely to move here than almost anywhere else. Uh number two is there's a pay it forward sort of mentality where people try to help each other. And early on in your career,

other. And early on in your career, everybody's kind of in it together cuz multiple people are starting startups.

They're often non-competitive and people just help each other, right? So there's

this sort of group effect or coboard effect. Uh third, there's a lot of

effect. Uh third, there's a lot of knowhow and knowledge of how to build companies, how to think about consumer versus B2B products, etc. And so that knowledge base really matters and being local ingrained in the knowledge base matters a lot, right? Because then you

meet people and you learn more rapidly.

Uh and then lastly because of that critical mass this is where most of the interesting technologies come out of and so you end up riding the curve early and that means you have more chances of success. So I think for all those

success. So I think for all those reasons Silicon Valley is probably the best place in the world still to build technology companies. Obviously there's

technology companies. Obviously there's great hubs around the world and different cities. Uh but Silicon Valley

different cities. Uh but Silicon Valley still remains the most important one by far. I generally think technology is a

far. I generally think technology is a very positive force for the world. I

think it's helped to lift um hundreds of millions or billions of people out of poverty or out of despair. And I don't mean technologies as a software. I mean

agricultural technology where we have food abundance or transportation technology so you can get on a train and go across the country. Right? And so

technology means all those things. And

if you go back a 100 years high-tech was the automotive industry, right? Or if

you go back 150 years or 130 years um high-tech was electricity and developing electrification. And so I think people

electrification. And so I think people forget that technology means these broader things that we now take for granted. Right? when you push a light

granted. Right? when you push a light switch and the light goes on, you don't think that it's technology, but it is.

Technology is a very broad force that's really helped people society in all sorts of ways. Uh food and famine, healthcare, childhood vaccines, like all these things are technologies. And so I think technology is an incredibly

important part of human progress. So the

important thing for me is to be part of contributing to that technology world.

And we're working with the most important technologies and therefore the most important technology companies in the world over time.