5 Best Marketing Books of All Time (Read These Now!)

In my ten plus years of experience as a marketer, I believe the most valuable skill that anyone can learn is how to turn attention into customers and how turn likes into loyal fans.

And that is the magic of marketing.

It can be the difference between life and death of a business, your success, and also your future.

I've gone through hundreds of marketing books over the years so you don't have to.

And here my five must read that you should have on your bookshelf.

To become a better marketer. All right. Let's get to it.

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so when I was going through the hundreds of books I read over the years to pick the five to feature in this video, I want to feature all the different engines of marketing success that can be covered from the start of the customer journey all the way to the end.

these books will cover areas like building a brand and story so customers can be seen and feel relatable.

How to understand customer psychology and why they Buy growth, hacking strategy is to help you grow your audiences even faster on the various different digital platforms, creating content that get seen and ideas that spread A lot of not least writing a simple but effective marketing plan to put it all together.

So book number one.

and this is Marketing by Seth Godin is one of my favorites of all time.

Now, Seth Godin, for those don't know him, he's been a marketer and also entrepreneur for over 30 years.

So when he argues, is that traditional marketing techniques by spamming people's feeds with ads, are no longer going to work because we're now in a very media saturated world where attention is the number one asset and people have so many options to choose from in terms of watching and giving their attention to.

So by just spamming people with ads, you were not able to earn that tension over time.

So instead of focusing on selling, which is something that I always have been talking about, this is that we should really focus on building relationships with our audiences and our customers through building authenticity, empathy, and also trust.

And Seth, he is the godfather of permission marketing, Basically intentionally marketing what you have to say to people that wants to hear from you.

so, according to Seth, great marketers figure out what their audience needs and then meet that need through their messaging themselves.

And he calls it matching story to your audience's point of view.

I found this to be really powerful because Seth explains that what we decide to buy is really based on the stories that we tell ourselves.

For example, saying that I'm the kind of person that buys luxury cars, or goes to a discount store, or they go the gym every single day.

I think this is a book that will really help you to reshape your approach to marketing going forward and allow you to really becoming a modern thinker.

In terms of the current marketing landscape.

So but number two is building a story brand by Donald Miller.

If you've been watching the channel for some time, you know that I loved Donald Miller's book on this particular topic, and it's been something that I've been integrating into my own marketing strategies as well as for my clients as well, and seeing great success from that.

this book really highlights the power of storytelling in marketing.

We all know that since the dawn of time, stories are relatable and emotional to drive people towards action.

And in this book, Dr. Miller really talks about how one of the most effective ways is to weave our brand messaging into a story format that really shows our customer as a protagonist, and helping them towards our desire, goals and destination.

The storylines really will drive the rest of your marketing assets.

Let's say your website, copy your social media, post your email marketing, etc. and really this will create that clear and effective marketing for your brand going forward.

I'm not sure if you feel the same way as I do, but sometimes I would come across businesses like the ones described in the book, where I would go through the entire website looking through what they do.

I can't figure out for the life of me what they actually provide and how they can help me.

And this is exactly the reason why having story brand be so effective in your own marketing strategies, because it really allow you to go back to the basics of understanding what is your overall brand messaging and how will you help your customer to get from A to B?

And then when they read your copy on your website or your social media post they know whether or not you're the right business or brand for them.

And this book is really valuable because inside of it there's a seven step story brand framework that you can use across all your website, copy, social media, email marketing, etc. to make it as consistent as possible, to align with your brand messaging and book number three is influenced by Robert Cialdini.

So so far we covered how to create a strong brand and craft a strong story.

Now we're thinking about how to use consumer psychology to figure out why people buy, I always been really fascinated with psychology in general, but ever since I became a marketer, I realized how important psychology really is in marketing.

So in this book, Robert Houdini really talks about the importance of persuasion in terms of psychology within marketing.

Have you ever stopped to wonder?

Sometimes Why do we have assumptions in our everyday lives?

and we're reading this book, you really clicked for me in the sense that these were strategies used by so many salespeople and politicians in the past in order to convince us to say yes to what they want us to do.

So I think this book is really powerful in the sense that by understanding these different psychological triggers, it will always to figure out what makes people want to buy from you and how you can make more those opportunities happen.

Both number four is called Contagious by Jonah Berger.

So in this book, Jonah Berger, who is a professor of Wharton, a University of Pennsylvania, argues that word of mouth is a number one way for ideas or product to actually catch on.

And in a way they become contagious or viral, as you like to call it, in the modern days.

On how it actually becomes something that people want to share with everyone else.

So for me, as someone with massive interest in social media, in the early days, this book really inspired me to think about how to create content that is eye catching, but also creates a morality effect over time.

If your product or your idea or your content makes your audiences feel inspired or proud about, then they will happen to share this with other people they know.

It's human nature to want to look cool in front of our friends.

and I think by tapping the social trigger, it will allow us to create more content ideas.

They'll really spread and catch on and become contagious online.

So definitely read this book to help you craft more marketing messages.

That becomes this word of mouth effect at scale, especially leveraging the current social media age.

Last not least, this is really hard because I didn't really figure out what the final five books are, and I realized this is the really perfect one to go as a final one.

And it's called the One page Marketing Plan by Allan. Did.

I think this book really puts all the concept that we shared so far together into a very simple and effective way to write a marketing plan that doesn't just kind of collect dust on the shelf, but become something that everyone can then become a contributor to, to make as effective as possible for business or brand And a recent Forbes article argues that by not having a marketing plan in place

is one of the ten worst marketing mistakes to cause a business to actually fail.

I resonate a lot with this book because in a similar way, I worked a lot with small businesses and startups, even the days when I was at Google and this time I really seen that one of the biggest mistakes businesses make is trying to replicate a tactic that they seen somewhere that's worked for another brand or business and try to do it themselves, but without really understanding having a comprehensive marketing strategy in place,

the lack of direction, but also winning new customers in the process.

And one the great analogy to this is like going on vacation without picking a destination.

It really won't help you if you don't know where you're going.

And most importantly, he offers a free template, the book that you can download to create your own one page marketing plan So in this video I share with you, my five must read that you should have on your shelf as a better marketer.

If you love this video, I think you'll love this one.

All about the five game changing digital marketing strategies to try this year.

there. So many other books I want to share with you.

And I think in this channel I will start featuring more book reviews.

So where you can learn from some of these books how to love up your marketing and business game as well.

And if you have a variable you want to share with me, let me know in the comments below.

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Thank you so much for watching and see you in the next video.