8 Insane Claude Cowork Use Cases! (automate anything)
By 9x
Summary
Topics Covered
- One Prompt, Five Social Media Clips
- Skills Are Just Text
- Browser Control Unlocks Automated Competitive Intelligence
- Stop Copy-Pasting, Start Automating
- Skills Are Built by Demonstrating, Not Prompting
Full Transcript
Claude Coowwork might be the most underrated AI tool right now. Most
people are still using Claude like a chatbot, typing questions, getting answers, but Co-Work is a completely different thing. It actually sits on
different thing. It actually sits on your computer, reads your files, works across your apps, and does real tasks for you while you focus on something else. At 9x, we've trained over 10,000
else. At 9x, we've trained over 10,000 business professionals on how to actually use this stuff. And I've
personally tested every major AI agent out there. And Coowwork is the one that
out there. And Coowwork is the one that keeps surprising me with what it can actually do. So in this video, I'm going
actually do. So in this video, I'm going to show you eight real use cases, things you can set up today that'll save you hours every single week. No coding, no complex setup, just practical ways to
put co-work to work so you can stop doing the stuff you shouldn't be doing manually. So let's get started with use
manually. So let's get started with use case number one, and that's editing videos. And I was absolutely blown away
videos. And I was absolutely blown away when I discovered that Co-work could do this for me. Um, so let's check it out.
Here I am in the Claude desktop app.
I've got the Co-work tab selected. And
important to know that whenever you're starting a new task in co-work, you should always be working in a dedicated folder on your computer. So I'm going to be selecting here work in a project. And
then I can select a folder. I'll scroll
down and select choose a different folder. And the folder that I'm going to
folder. And the folder that I'm going to be working with here is this one, 9x live agent skills for beginners, which contains the recording from one of our recent uh live AI workshops that we run
each and every week for our community.
One which contains the screen share view from the webinar and the other which is the speaker only view. So there you can see Aaron and I during this live workshop and as well in that folder we
have the whole text transcript from the recording. So with that folder now
recording. So with that folder now selected here in co-work I can run a skill that I have prepared which is called 9x live get video highlight. So
that's all I need to type. I'm going to click let's go. Now Claude has got to work and given itself a to-do list. So
it's going to check what files are in that folder. It's going to read the full
that folder. It's going to read the full transcript, identify the top moments from the recording and then actually cut five clips that I can share directly on
social media, which includes adding our 9x branding. And after about 5 minutes
9x branding. And after about 5 minutes of working, Claude is all done. Here are
your five LinkedIn ready clips from the agent skills for beginners workshop. We
also have actually a markdown file that Claude has prepared for us giving an overview of each clip uh the summary of what's included as well as the full
transcript of that snippet uh from the workshop. But even more impressive here
workshop. But even more impressive here we have the five video files. Um let me open up for instance clip four here.
Skills are just text. In one click I can open this up in QuickTime player. So,
here we have one of the recommended highlights from Claude from uh Aaron from Gum Loops live webinar on agent skills. Let's take a look.
skills. Let's take a look.
Yeah, let me show you what a skill looks like. This is one from an
like. This is one from an Aaron up here in the top right corner.
I know. And I'm going to say this throughout everyone on the internet is like, "Oh my god, I built this skill.
I'm so amazing." They're just text. It's
just text, right? That's all you have to remember for today. They're text that the agent read.
So, this was the the highlight of Aaron making the point about agent skills just being text. So what you might have
being text. So what you might have noticed there is the skill include co-work I've basically instructed it depending on what is being shown on the screen and the transcript at the time it
should cut between showing the screen share view. So this is the screen share
share view. So this is the screen share view where we have the speaker in the top right corner. This is what we get from our Zoom recording but we also get this speaker only view. And when it changes at the start here Aaron's
talking about skills are just text. So
it's important that we see the text on the screen. And then as Aaron continues
the screen. And then as Aaron continues making a point, we see it just cuts to the speaker only view which is going to perform much stronger on social media.
Here you can see an additional point that I made. And even more impressive what we also have in the skill. Let me
show you the end uh of this video and your style guidelines of your organization.
And here we have the 9X branding outro appended on to the end of all of our social media clips. Now, if we take a look at that working folder that we started with, instead of just having
just the recording uh videos that we started with, we now see Claude Co-workers added all of those five social media clips, which are different highlights from that webinar. Here you
can see me explaining an analogy about how skills work, all of which have the 9x outro at the end. Now, for us, this is easily saving us one to two hours every week of doing this video editing
manually, which we used to do in our video editing tool, uploading the recordings, finding the exact moments, and then cutting everything together and including our branding. Now, Claude
takes care of the whole thing. Now,
obviously, not everybody is running live webinars every week, but I can think of a ton of additional use cases for this.
Maybe you have a YouTube channel and you want to cut up highlights from your YouTube videos. Or if you're doing user
YouTube videos. Or if you're doing user interviews or collecting testimonials via video calls, you could give Claude the whole hourong uh interview with a user and get it to extract the key
highlights and maybe post those as testimonials on your website. Now, if
you remember, all I needed to kick off this workflow here in co-work was by calling a predefined skill that I have set up, which is get video highlights.
And all of the eight use cases that I'm sharing today have a predefined skill set up. And if you check the link in the
set up. And if you check the link in the description below, you'll be able to download all of them and test them out for yourself. All right, onto our next
for yourself. All right, onto our next use case and that's creating marketing emails directly in your CRM tool. So
here I am in Claude Co-work and I already have a prompt written out here about an email that I want to create and add into our email marketing tool. So,
it says, "Can you please draft an email that we can send to our students who have just completed our AI builder training program, congratulate them on completing the course, and encourage them to download their certificate and
add it to their LinkedIn as a certification." Now, what we'd expect if
certification." Now, what we'd expect if we're to send this prompt off to a regular clawed chat is we would get back a very well-written email, but just in text form, and we'd actually need to go and implement that email. Now, watch
what happens when I add this dedicated skill that I've created called create marketing email. I'm going to send this
marketing email. I'm going to send this one off to Claude Co-work.
And we can see that Claude has picked up that skill and it's getting to work. And
we can see it started with its to-do list. And more importantly, it's
list. And more importantly, it's connected to our email marketing tool, Customerio. And now it's going to create
Customerio. And now it's going to create that email directly in our tool.
And after literally just a few seconds, we get the confirmation here. The email
is ready for review in the design studio. Let's see how it goes. We have a
studio. Let's see how it goes. We have a link to open it up in customer, our email marketing tool. Let me open this one. And here we have it inside
one. And here we have it inside Customro. Our full email is ready. As I
Customro. Our full email is ready. As I
said, this was literally just a matter of seconds. It's got the name of the
of seconds. It's got the name of the email template here. AIUER course
completion. Congratulations. We have the subject line. You did it. Your AIUER
subject line. You did it. Your AIUER
certificate is ready. And now we have our full drafted email following the exact style and using our exact 9x email template um with of course our footer,
the font that we use, the right button, everything is there. What I really like about this approach is obviously most people know now that uh AI tools are very good at generating HTML. So we
could have just had uh Claude create the whole HTML email, but then that's very very hard to edit here. Everything is
completely customizable because we're creating it in the tool that we actually use. And as you all know, probably AI is
use. And as you all know, probably AI is not going to nail it always the first time. So, this really is the best of
time. So, this really is the best of both worlds. I can get Claude to quickly
both worlds. I can get Claude to quickly spin up uh an email just with a simple prompt, but then I have it here to make any final adjustments, maybe some wording adjustments, or if Claude has
gone completely in the wrong direction, I can of course go back into co-work and ask it to make changes to this template.
But really what this unlocks for us and I think something that applies to many many companies is previously there were only a couple of people in our team that used customer O but many people in our team need to send out email
communication to our students to our customers and there would always be a bottleneck to the one or two people that knew the tool. Now we've set up this create email marketing skill. This is
something that our whole team has access to. So now when anyone in our team needs
to. So now when anyone in our team needs to send out a branded marketing email, they have the full ability to do it themselves. They can simply prompt
themselves. They can simply prompt Claude Co-work. It will create
Claude Co-work. It will create everything in customer. They can make their changes and send it out. This is
saving us a bunch of time and allowing us to move way faster with our communication. Now, one bonus feature of
communication. Now, one bonus feature of Claude Co-work that a lot of people might not know about is its ability to control your browser. So, thanks to its clawed in Chrome plugin, you can
actually have co-work open up a Chrome window and do work directly in the browser, which opens up our next use case, and that's scraping websites. And
to demonstrate this, I want to show you a skill that I built for scraping data from the meta ads library so that you can analyze any competitor's ad strategy
in a matter of minutes. So all I need to provide this meta ads analyst skill is the link from a certain advertiser in the meta ads library. So for those of you that don't know any company running
Facebook ads, Instagram ads, all of their ads are made public that you can see here in the meta ads library. So in
this case, I've got looking at some ads from an AI newsletter. And all I'm going to do is I'm going to copy the link uh of this page and send that one off to Claude. And what Claude's going to do,
Claude. And what Claude's going to do, it's actually going to open a browser, visit this page, and then analyze all of these ads. And we can see our skills
these ads. And we can see our skills kicked off. And the first thing it says,
kicked off. And the first thing it says, let me first get a browser tab and identify the advertiser, then kick off the full pipeline. And now Claude is asking for my permission. Is it able to
use its Claude in Chrome connector and visit the Facebook website? I'm going to say allow for this website. And now it's mentioned that the page is loaded. So
let me shift over to my Chrome window.
And here we can see Claude is in progress. Claude started debugging this
progress. Claude started debugging this browser. You can see there's this
browser. You can see there's this button, stop Claude if we ever want to take over. But right now, Claude is in
take over. But right now, Claude is in control of my Google Chrome and is right now looking at all of the data on this page. So, it successfully was able to
page. So, it successfully was able to determine that this is the superhuman AI newsletter with 51 active ads. Let me
set up the pipeline and start extracting. So, what it's going to do
extracting. So, what it's going to do now, it's going to go and download every single image and video ad from the Meta Ads library, analyze every single landing page. So, a lot of advertisers,
landing page. So, a lot of advertisers, they run ads pointing at different landing pages. What this co-work session
landing pages. What this co-work session is going to do now in my browser, it's actually going to go and visit every single landing page from those ads. So,
it gets a full idea of this advertiser's funnel and marketing strategy. All
right. Now, I've jumped forward. I'm not
going to lie. Claude Co was really working hard here. This whole process took about 10 minutes. It was diligently looking at every single ad, extracting it, and now we have our result. So,
here's what I found across the Superhuman AI's newsletter. 51 active
meta ads. The strategy in one sentence.
A pure top offunnel subscriber acquisition machine. Every ad drives to
acquisition machine. Every ad drives to one of two email signup pages. No paid
offers uh anywhere. And what's even more impressive was we have this full report HTML that Co-work has created for us.
Let me open this one up. I'm actually
going to open it in my browser. And then
now we have a full overview of this advertisers strategy, singlefunnel newsletter growth machine, the key takeaways, the copy angle, so what uh type of messaging are they using in
their ads, but probably the most impressive, we have the funnel analysis.
So divided up by the different landing pages. So, we have the main newsletter
pages. So, we have the main newsletter signup and for this landing page, every single ad that they are running pointing to this uh landing page with the copy
also analyzed. And so, we can see here a
also analyzed. And so, we can see here a lot of ads driving to the main signup.
And then they also have a 1,00 prompts uh lead magnet with a different set of ads pointing to that landing page. This
whole thing would have taken me hours to create, going through and checking out all of these different ads. And this is something that you'd probably be paying uh a marketing ads specialist a bunch of
money uh to create for you. What's even
better is you can actually go ahead and analyze a bunch of different competitors and then have co-work use that as input for coming up with your own marketing strategy. All right, onto our next use
strategy. All right, onto our next use case and that's generating brand and assets. And I'll give you an example for
assets. And I'll give you an example for us here at 9X. So every week we host a free live AI workshop covering a different topic and for every event we
host we need to consistently create assets that match a certain template. So
if we have a look for every event we need to have the uh cover image for our Luma event, the thumbnail for the live stream on YouTube and also a scaled down version that we use in our email copy.
And obviously the fact that we run these each and every week, you can see just how many of these assets we've had to manually create until now thanks to Claude Co-work. All right, so over in
Claude Co-work. All right, so over in Claude Co-work, all I need to do is give the name of our next 9X live workshop.
Say who from the 9X team is going to be the host. So in this case, I'm going to
the host. So in this case, I'm going to be hosting the next session on Claude Co-work for marketing. And then I'm going to run the 9x live generate asset
skill that uh we have set up. And let's
see how that one goes. So there we go.
It's going to start running it skill. It
has its to-do list that it needs to generate the YouTube thumbnail, the email image, and the Luma cover. And
then it's going to check all three images have correctly been generated.
And there we go. Just a moment later, we have those three images ready to go.
Let's take a look what it's come up with. So here we have Claude Co. network
with. So here we have Claude Co. network
for marketing with me as the host. We
have the uh YouTube thumbnail, the email image, which is hard to see. It's just a downscaled version. And of course, we
downscaled version. And of course, we have the Luma cover. And this is in a fraction of the time it would have taken me to actually create these three assets myself. And what's super powerful about
myself. And what's super powerful about this skill, the assets it generates is going to be dynamic depending on the length of the title and how many hosts there are. Uh, so here, let's say we're
there are. Uh, so here, let's say we're going to create another set of event assets for our live workshop, Claude Code for beginners. And this time, there's going to be two hosts, myself
and Alex. And I'll send this one off.
and Alex. And I'll send this one off.
All right. And again, moments later, we've got our three assets. Let's take a look first at the YouTube thumbnail. And
now, you'll notice it's not just my image there, but also my co-founder, Alex, is appearing here as a host. Um,
and the font size is basically dynamic, maximizing the amount of space um, in the different image aspect ratios. Very,
very cool. Let's take it one step further. In many cases in our 9x live
further. In many cases in our 9x live workshops, we also bring in external guests. So, imagine here I'm going to be
guests. So, imagine here I'm going to be running a build an AI agent live with us session and I'm hosting it with Jacob Bank, who's the founder of Relay. All
I'm going to do is I'm going to add a folder here as a project.
And inside that folder, I have two images. One is Jacob's image. That's the
images. One is Jacob's image. That's the
other guest that we're going to be having and should be appearing on the event assets. And relay.app company
event assets. And relay.app company
logo. So, I'm going to open this one up.
Always allow. And then send this one off.
So, now Co-work's telling us all three images are ready and looking great.
Let's see how it goes when we have a guest speaker. And there we go. build an
guest speaker. And there we go. build an
AI agent live with us using that dynamic image that I added in the folder and of course putting the name and company logo here for the Luma cover. Now, we are
obviously using these for our live events, but this is a use case that can be applied across so many use cases wherever you have templated assets, whether that's email headers, blog
article, images, social media posts, ads, whatever you're using. If it has a consistent structure, you can create a skill like this one to teach Claude Co-work to create this on repeat. And if
you want to see exactly how this skill is set up, check the link in the description below where you'll be able to download all of the skills that I'm showing today in this video. Next use
case, migrating content. And one of the ways that we use this at 9X is in our workflow for publishing our AI and automation tutorials. So we draft all of
automation tutorials. So we draft all of our AI tutorials here in notion including uh screenshots. So for
instance this one which is an tutorial for building an AI meeting agent has the connected YouTube video and all of the steps involved in setting this one up.
And once we're happy with the tutorial here in notion, we have to publish it over to our free community. But one
major problem in our workflow. If I were to just grab this whole notion page and select everything and copy it and then drop that into our community tool which
is circle. We can see the text properly
is circle. We can see the text properly gets copied over but it's missing all of the important images. The screenshots
here in the tutorial and as well the YouTube video isn't embedded correctly at all. And this just costs our team a
at all. And this just costs our team a bunch of time when it comes to publishing these free tutorials needing to go through, find the right spot, then upload the image again, and also
re-mbbed any videos that we have. And
now we've handed this work completely off to Claude Co-work. All I need to do is drop in the link to a tutorial that's ready to publish. And then we have, of course, created our very own skill for
this publish notion tutorial to circle.
And let's send this one off. So, what
this skill is going to do, it's going to download all of the data from that notion page, including all of the images and then prepare it in a way that it can be imported into Circle and then we
connect directly with a Circle API to create the post. And now we get the confirmation our post has been created.
I can just simply open it up here and take a look.
And there we have it, our perfectly formatted post. We can already see the
formatted post. We can already see the YouTube video was embedded correctly.
And yeah, perfect. Here we have every single image. um from that notion page,
single image. um from that notion page, downloaded and uploaded, inserted in the exact right place um of our post. This
saves us a bunch of time. And this sort of manual content migration, this happens in so many different workflows where you're working between different tools and this is the type of work that
drive you and your team absolutely crazy. So really think about what part
crazy. So really think about what part of your work can you actually hand off to co-work and have it really do the mundane part of moving data, reformatting it, pushing it to another
tool um so that you can focus on being creative and putting out more content as opposed to simply just copy pasting content between tools. All right, next use case, creating formatted reports.
And this is sort of a twoin-one use case because it involves both data analysis and then actually taking that data and creating a well ststructured and well formatted report. and how we use it at
formatted report. and how we use it at 9x. One very common use case is whenever
9x. One very common use case is whenever we run AI workshops for companies after we run a workshop, we typically send out a feedback survey to all the respondents
so we can really understand the impact that the workshop had and the improvements that are potentially made for the company which we can share with our stakeholders. So here you can see an
our stakeholders. So here you can see an example survey which I have anonymized and redacted. But these are real
and redacted. But these are real responses coming from a company where we ran a workshop. Now if we were to just send this CSV to either the founders or
maybe the learning and development team of the company where we ran the workshop, they'd probably say great thanks. But no one would actually take a
thanks. But no one would actually take a look at this. And this is definitely not a good format for seeing what is actually going on. So over in co-work,
we have a feedback report skill that we've created. And all I need to do is
we've created. And all I need to do is give it the name of the workshop and the company we ran it for. For this example, I'm using redacted ink to anonymize what's actually going on. So we can see
here that co-work actually crunches the data from that CSV. But even more impressive is this document feedback report that it created. Let's open this one up in Google Drive. And here we have
feedback report AI for legal and finance workshop which we ran in March of 2026 for redacted inc. So we have an executive summary with the highlevel stats the overall rating from the
participants of the workshop the AI impact the intent to use AI all of those numbers crunched and dynamically added into this well formatted document. And
this document is something that people will actually read. What did the participants like most? What are areas for improvement? what use cases are
for improvement? what use cases are demanded and next steps and this is something that we can send directly to the client obviously we will take a look at this and the beauty of the fact that
this is a document which is then editable in either um Microsoft Word or Google Docs is we can have AI come up with a very very good first version check that everything makes sense
obviously check that these numbers that no hallucination has gone on and then very quickly send this out to the company all right onto our next use case and that's triage ing emails. I receive
a bunch of trash emails. So, I've set up Claude Co-work with a skill that it can actually take a look at emails I recently received, filter out all the noise, and just alert me to the ones
that I actually need to act on. So, over
in Claude Co-work, I have this email triage skill. And the first thing this
triage skill. And the first thing this does is connect directly to my Gmail and pull in my recent emails. And once it's read my recent emails from Gmail, I've actually set up an Air Table base where
whenever it determines that there's an email that requires my attention, it's going to save it in Air Table and that way it knows if it runs this again that it's already alerted me about it. And
then finally, if there are any emails that I need to be notified about, it's going to alert me on Slack. So we can see here it has finished email triage complete. Scanned 28 emails, found one
complete. Scanned 28 emails, found one new actionable email. And here we can see that Slack message nicely formatted.
I've obviously had to blur a lot of this uh for confidential reasons. But here in one click, I can just open in Gmail. We
see here 28 emails checked, one needs your attention. I can just open this one
your attention. I can just open this one up and then directly reply here underneath. And of course, I could even
underneath. And of course, I could even take this further and have it directly draft an email reply based on previous knowledge that I give it. Now, you're
probably thinking quite rightly that it's always a bit pointless needing to go into Claude Co-work and always trigger the email triage skill. And
you're absolutely right. And that's why I've set this up as a scheduled task.
So, we can actually here under scheduled create a new scheduled task. You can see I've got mine set up, the email alert.
So, the instructions are quite simple is to use my email triage skill. And this
runs every single hour. All right, onto our final use case, and that's creating agent skills. So, as you've seen, all
agent skills. So, as you've seen, all those seven use cases we just covered involved skills in Claude Co-work, also referred to as agent skills. And
actually, Claude Co-work comes with a builtin skill to create your own skills for you and your company. So, I know that might sound a little bit meta and a little bit confusing, but let me show
you what I mean. Here I have a task that I've completed with Claude Co-work. I
went back and forth with co-work on a task and the task actually involved taking one of our AI tutorials that we draft in notion and I asked co-work to
publish this for me inside our community platform which is hosted on circle and actually in order for co-work to publish this post uh in our circle community it
took quite a bit of back and forth me explaining some things uh co-work tried to interact with a bunch of APIs we can see some connectors here so I want to make sure that all of this back and forth that I've just had with co-work in
order to get to the outcome that I wanted which was basically taking our notion content and publishing it to circle so that we can do this now on repeat. I want to turn this into a
repeat. I want to turn this into a skill. So baked inside of co-worker
skill. So baked inside of co-worker skill and you can see here create new skills modify and improve existing skills and measure skill performance.
This is a way that we can take our processes and teach Claude how to do them. So, in this conversation where
them. So, in this conversation where I've just had this back and forth of publishing a notion tutorial to our circle community, I can paste the following prompt. Can you please use
following prompt. Can you please use your skill creator skill to create a skill called publish notion tutorial to circle which takes as the input the link to a notion page that's ready to publish
and then follows all the processes we just completed here in one go. And this
is my big recommendation when creating skills for the first time. Skills are
something that should be iterated on.
So, simply start a session with Co-work, go through the process once, once you're happy with the result, tell Coowork to create a skill so that knows how to do it on demand. And this is something that
you can then share with the rest of your team. So, here we go. I'm going to send
team. So, here we go. I'm going to send this one off. And we can see that it's running its skill creator skill. All
right. And after a few minutes of working, Claude Co-work has finished.
You can see it's created the skill here.
And in one click, I can save this skill to my Claude Co-work account. account.
So, I'm going to click save skill. And
now you can see skills saved. And to
test that my skill has been successfully added to my account, I can simply open up all of the skills by typing forward slash and then writing out the name of the skill. And here we see publish
the skill. And here we see publish notion tutorial to circle. And now I can use this skill whenever I need to publish one of our AI and automation tutorials to our community. And I don't need to have this back and forth with
co-work explaining the process every time. to see all of the skills that
time. to see all of the skills that you've created. Here in customize, we
you've created. Here in customize, we can then click on skills. And if we take a look at that publish notion tutorial to circle skill, we can see the skill MD
file. So this is the full explanation of
file. So this is the full explanation of the workflow that Claude co-work should do every time this skill is called. And
on top of this skill markdown file, we have some additional reference files.
And in this case, Claude decided that we need to create some scripts. So, it
wrote a full Python script that will take that notion data, format it, and prepare it in a way that can be imported into Circle. What I always recommend is
into Circle. What I always recommend is really thoroughly test your skills. Try
this out a few times. And then, if you're not happy with it, you can also ask Claude to edit it. So, here in the top right, you can just say edit with Claude and tell it what it's currently not doing right, and it will actually fix that skill. And once you're ready to
share this with your team, you have two options. You can download this skill and
options. You can download this skill and then send it to them on Slack or via email or you can go ahead and create an organizational plug-in to share a bunch of skills together. Now, if you want to
test out any of these use cases for yourself and also get them working for you and your team, all of the skills that I've created, we're giving away for free inside the 9X community. You can
join for free. Just check the link in the description below. However, one
thing I want to point out, all of the skills that I'm sharing are very specific to the way we work at 9x and the tools we use. So, when you want to go ahead and import them, what I recommend just upload the skill into
your Claude Co-work chat and then ask it to tell you what the skill exactly does and which tools are required and then it's going to explain exactly how the skill is set up and then you can modify
it to exactly your use case. Now, Claude
Co-work has made using AI agents incredibly simple for business professionals. But there's an even more
professionals. But there's an even more powerful version, Claude Code. And
despite what you might think, it's not just for developers. So, click this video right here where I show you eight use cases that any professional can get value from. things like building an AI
value from. things like building an AI agent that prepares your entire newsletter from a single command, a finance agent that can process 50 invoices in a matter of minutes, or
deploying full websites straight from notion. If you want to see how far you
notion. If you want to see how far you can really take this, I'll see you over
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