After 100M+ views, this is the system I wish I had when I started

Creating content of all things has absolutely changed my life, and over the past few years, I've built an audience of over 5 million people across all platforms. So x YouTube, Instagram, Substack, and LinkedIn.

And I've also had the opportunity to write two books, which was a dream of mine for the longest time and distribute them without a publisher because I had an audience.

This year, I even wrote the most viewed article in Twitter history, and they paid me $250,000 for it.

And just in general, content creation has allowed me to create and control a lifestyle that I truly enjoy.

I truly love learning researching studying my interest, and sharing it with other people.

And I know that that's a dream for a lot of people.

But the thing is, and what I think I did differently, or at least what other people have told me that I did differently, is that I was allergic to trends.

I'm allergic to being a personal brand.

I just cringe when I see the templated corporate stuff and when I peel back the layers.

I think the core of my success in this realm was that I solely focused on the quality of ideas.

It didn't matter what reels were going viral this week, or what types of YouTube videos were doing super well.

What mattered was the idea that I wanted to get across.

I have found that I can just talk at a camera, and if I have a very good idea, I will do well.

That piece of content will do well.

The second part to that is that those ideas had to be through a unique voice.

They had to be through my unique voice.

And a lot of creators struggle to find what their voice is.

If you removed most creators faces from their content, that content could be written or created by anyone, meaning it could also be written and replaced by ChatGPT or AI.

And that's exactly why we built Eden.

One is because everyone sounds the same now.

It's like you can log on to any platform and you've just seen it all before.

Two is that beginners think that social growth is about luck in the algorithm, and only talented people can make it when that's not the case at all.

Three is that average creators have one post that does well and then they can't replicate it.

Is there a one hit wonder?

So the secret to content creation is the opposite of what everyone's telling you to do.

Most successful creators aren't content factories.

They simply do three things correctly for a consistent period of time.

They study what works, they reverse engineer it, and they make it their own.

And those are the exact features that we put into Eden.

So they can help you do that better without you outsourcing your mind or ability to think to AI, even though we include AI.

So when you first get into Eden, you're going to be asked to build your voice or to build your intellectual signature.

And what this will do is extract your mission, your point of view, your content structures, your core ideas, your vocabulary, your linguistic footprint, and what I call your intellectual signature, which is a synthesis of the worldviews that have influenced you, making this potentially one of the most accurate voice replicators on the market.

Because if we're being honest, most AI content just sounds like trash.

And you immediately know when someone is written.

So to start, you can build it via a chat which guides you through a conversation to extract those things from you.

Or you can paste links to your content if you're already a creator, which is very useful for getting up and running quick.

And what I would do is just paste the five links to your favorite content that best represents you.

This is the example that I'll show you where you can pick a starting point.

We have six archetypes like the founder of the contrarian, the philosopher, etc. and these are helpful for beginners who don't know where to start.

But you can also create more than just your voice.

You can create custom voices.

So if you want to switch between multiple or you have multiple clients or multiple voices you want to speak under, then this can be useful for brainstorming or bouncing ideas.

So when you actually build your voice, this is what it'll look like.

And this is inside of my workspace.

And this is an example for me pasting three of my links.

So two of my YouTube videos and one of my tweets.

And I'll let you pause to read this if you want.

But it came up with a custom voice called the Sharp Generalist for me.

And you can see it came up with my personality, my mission, my point of view, my audience, my core ideas.

My influence is vocabulary, my tone, my format.

Habits always do what to avoid formatting scaffolds for my short form posts or my long form YouTube videos. Writing samples.

And the thing here is that the chat understands voices.

So if you're going through a chat or you're chatting with a YouTube video from your workspace, or a real because you can chat with reels and get their transcripts, if there's ever something that sticks out to you where you want to add that to your voice, you can always just type update my voice and then it will draft a new one with the updates and you can save that.

And now you'll understand why building your voice is so important as we move on.

But the main thing is that your voice makes ideas specific to you.

So that's the second question.

Where do you get ideas? Where do you study?

What works, which is what most creators do well, most creators go to outlier tools or software that only cover one platform like YouTube.

Or they'll go in physically search YouTube.

Or as I talked to a pretty big name creator today, they quite literally hire people to browse the platforms and save outliers and find them for them.

So that's why we built the Discover Feed, where you can add your content pillars.

You can filter by platform, which we support all platforms for X, YouTube, Substack, Instagram TikTok.

You can filter by how many followers.

So if there's a certain level of followers you want to show up in your feed, you can change it there and you can filter by outlier score.

In the outlier score is how well the content does against the profiles median content.

So it's like, how much better does it do than their average content.

And so this is how you find high performing ideas or validated ideas that you can make your own and give your own point of view on, because that's what your audience wants.

They don't want something new or original.

They want what works, but they want your opinion on it.

They want your point of view.

That's why your voice comes into play.

Now we'll get to this.

But what I can do with any of these posts that I see is I can either boost them in a chat.

So for YouTube videos you can do headline variations, break into post ideas, reverse engineer or replicate, or for short form content you can get variations or expand into a long form post, etc. so these are extremely useful.

And one thing I love to do, and what you could try is take a YouTube video that is done well, like Ali Abdul's do the reverse engineer on it and then the chat will open on the side like so.

And what I can do once this extensive reverse engineer breakdown of this post is done generating is I can just open a board, and a board is where you can write content or save posts or paste links directly if you can't find something in the discover feed.

So here's an example board of a piece of content that I'm writing.

If I wanted to pop my newsletter in here by clicking it so it populates in the chat and say, hey, help me apply what we learned here to this newsletter, then it can help me rewrite the newsletter in a more structured way.

Or I could just type inside of here without this open and just say, hey, I want to outline a video using this structure so that it does well, can you interview me on the topics that I should write about, or just say, I want to write about this topic, and then it will help you guide you through writing the script.

But the other thing you can do here is you can simply add these posts to a board.

So if you're a creator or a marketer, you understand the value of having swipe files.

So it's boards are a curated place for posting content for you to write content and for you to study what works.

So I can choose a board here, or I can create a new board.

But we're not really here to talk about that yet.

I want to show you the creators tab.

So in the creators tab, I can type any creators handle and their account will pop up.

And then I can add any creator to a list.

And so a list is just a group of creators if you want to look at and filter all of their content at once.

So if I had myself and the people that I want to study, then I could filter all of their posts by top liked or top viewed.

But if I go into a creator itself, like my Twitter, then I can see that they're already filtered by top light.

These are Twitter articles, hence why they show as a link.

But again, if your creator, you understand the value of being able to not only look at your top posts, but at others top posts.

So if you can't find something that you really resonate with in the discover tab or in the discover feed, you can simply search for creators that you want to study, filter their content by top liked or top viewed, and then start saving these to boards or boosting them.

So as an example here for a short form post, I can just quickly get variations of this by clicking variations.

So after that finished, it gave me five variations of a post that I've already written.

And if I have my voice set up, or if you have your voice set up in your settings, it will write them in your voice.

And the reason that's helpful is because personally, I get more ideas when I see ideas that I resonate with or the way that they're worded.

If I resonate with that, more ideas pop into my mind.

An idea could be really good that I find, but it may not spark more ideas for me to write about, and I can quickly insert these into a board or save them all to a board.

So as an example, if I have this test board here where you can see all of my test content, if I save this to this week's content, they will all populate inside of here.

So if I want to open this and edit these and write tweets or refine them or edit them so then I can go and post them, that's the way you would do it.

Now last but not least, boards where you actually do the work.

Because not only does Eden allow you to discover posts or ideas to write about and help you get variations of them or chat with them, but it also allows you to do work inside of the boards.

And there are different use cases for the boards themselves, so I can paste links directly in here.

If I want to create a post swipe file.

And I like creating these curated sets of ideas for whenever I'm writing content, because I know these are what's going to generate the most ideas for me.

So here's a post white file.

And then I have my own best newsletters or YouTube videos because I know these structures entitles work.

So if I wanted to chat with this, I would just click chat in the board.

And then if I'm writing a current newsletter or YouTube script, I could just say, hey, give me title ideas based on what's in this board, or hey study the structures of these videos and help me apply it to what I'm writing right now.

And since I already know these are really good, I know that the newsletter script that I'm writing is going to be that much better.

And if you don't have your own content to work from or add to a swipe file, you can always go to the discover tab and just find high performing content.

And that kind of swipe file would look like this.

So a YouTube swipe file that I keep here, if I find a YouTube video that sticks out.

So if I ever want to chat with this board to get title ideas or spinoffs or just to improve the structure of the script that I'm actually writing, that's how I could do it.

But the last thing, and as I showed before, is you can create markdown documents inside of here if you actually want to write or script, you can also chat with this.

You can chat with anything, or I can jot down ideas in a card.

So if I add a card, a card is like a short little note, like a sticky note.

And so I can jot down ideas really quick and then press command enter.

If I just want to have a brainstorming session before I start writing, which is what I did here, and which is why you can see the mechanism card, the story, and relatable and just other things that came to mind before I actually started writing, because what I can do then is open my newsletter in a pain and right alongside my ideas,

and then I can flip through boards like the post swipe file and the best newsletter, and I can just pull up all of my ideas as I write.

Now, one little power user move that not too many people know about, or will see, is that I can open anything else in a pain and these pain stack.

So you can see they add as tabs here.

So if I'm writing in one pane here, let's just say this is my writing right here, which it's not.

But if I'm writing right here and then I have all of my research and all of the ideas that I want to include in my writing or content here, I just have them open, and then I can hit option one, 2 or 3 to flip through them so I can quickly get the idea I need.

This is what I wish I had in a writing tool or a content creation tool.

Now, if you're just completely lost and you don't know where to start in, you're a beginner.

What I would recommend doing is starting with one of the pre-built templates.

So we have a viral reels and shorts template, a viral tweets template, viral YouTube videos template, and a weekly content workflow.

So if we look at the viral tweets template, the board is going to populate like this.

And now if you just want to get started quick and you don't want to read through all of this, just hit chat and then say, hey, guide me through writing viral tweets, but I would recommend reading through it.

I would recommend going through each section and adding information about your business, adding your voice and content which you don't really need.

If you set up your voice, you can look through the tweets knowledge base that I've added here, and then you can add your own tweet examples here from discover, or just tweets that you like that you would want to emulate or learn from.

So that's how Eden works.

You find and save validated ideas, you add them to a board and create alongside it, and you use boosts or the AI chat to get variations, drafts or ideas in your voice.

And the thing here is that every AI tool is trying to do the writing for you without the relevant context, and a lot of people don't want AI to write for them.

I know a lot of top creators who use AI as a thought partner, as a brainstorming tool.

That's personally how I use it.

I will never let AI write a newsletter or a YouTube script for me, because it just doesn't sound right, even if it's in my voice.

I love the craft of writing, and that's just the thing everyone is trying to do.

The auto generated threads, the auto generated scripts, they're just trying to have it all on autopilot.

And without your point of view or your worldview or your synthesis of core ideas, that's never going to work.

And that's exactly what separates you from every other creator.

If you get that right, you will stand out.

So Eden is not specifically an AI writer.

It's not meant to be that what it's meant to be is a studio for your mind, or a garden for ideas, or a brain for your content.

It's supposed to be a place that you can go into, and it makes it nearly impossible not to come out with a great idea.

So if you want to try it out for free, if you want to try everything we just talked about, go to Eden Esso and once you sign up will guide you through.

The rest will help you build your voice and then you'll be off to a great start.

So I hope to see you inside. I hope you enjoy it.

Thank you for watching and please send us any feedback as it comes.