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AI Agents run my business and life

By Greg Isenberg

Summary

Topics Covered

  • I Ran My Business From Ubers—Nobody Noticed
  • Anthropic and OpenAI Will Launch AI CEOs
  • AI Agents Are Genius Babies You Must Teach Everything
  • I Built a Custom Podcast That Only Tells Me What Matters
  • Nobody needs to build the prompts, the AI should interview you

Full Transcript

Today's episode is an inside look to how Andrew Wilkinson is using AI agents to run his personal and business life. This

is a guy who has a great setup. He shows

us exactly how he's using things like OpenClaw and AI agents to be more productive and to make more money. How

he uses it with his family office. How

he's using it to start a startup. How

he's using it to think about where the next generation business is and where he should be putting his money. This is an inside look, and I don't think he shared this anywhere with how he's using AI

agents to run his life and his businesses. By the end of this episode,

businesses. By the end of this episode, you're going to have your creative juices flowing. I certainly did, and I

juices flowing. I certainly did, and I can't wait to see you in there.

Andrew Wilkinson, I think third time on the pod. Welcome back. Good to have you,

the pod. Welcome back. Good to have you, Andrew. By the end of this episode, what

Andrew. By the end of this episode, what are people going to learn?

Oh man. Um, they're going to learn that Open Claw is uh hard, um, but amazing when it works. Um, they're going to learn, uh, whether they have ADHD or

OCD. Uh, they're going to learn how to

OCD. Uh, they're going to learn how to build a crazy vector database about their complex company. Um, and they're gonna learn a few prompt tricks, uh, and

whatever random other stuff we end up stumbling into. Okay. So, for those of

stumbling into. Okay. So, for those of you who don't know, Andrew is a very curious guy and he gets deep into rabbit holes. So, it sounds like what we're

holes. So, it sounds like what we're going to learn is a lot about how you're using AI in your day-to-day, the the good, the bad, the ugly, uh, and

everything in between.

Yeah, let's do it.

All right, let's get into it. I would

say I had this crazy moment like so many other people in December of last year where I played with cloud code and all the AI tools like Replet and stuff and

they could kind of do stuff. It was

interesting but it wasn't uh it wasn't there yet. And in December of 2025 I

there yet. And in December of 2025 I just literally like I I feel like I started shooting heroin. Um, I started

waking up at 3:00 or 4 in the morning, rolling out of bed with a big smile on my face and literally just sitting in terminal in cloud code with 10 tabs open. Uh, and I've been doing that ever

open. Uh, and I've been doing that ever since. And my goal, um, you know, I've

since. And my goal, um, you know, I've had a bunch of different things I've been trying to do uh, on the productivity side. Like I was basically

productivity side. Like I was basically trying to build an OpenClaw agent uh, before OpenClaw came out and doing a very poor job of it. So, I was excited um when I was able to do that. But I

mostly have been excited as a business person. Um for those of you the

person. Um for those of you the listeners that don't know, I basically buy and start businesses. I mostly start businesses as a hobby for for fun. Um

but I buy a lot of businesses and I'm always astounded by the amount of administrative burden in uh you know a SAS company. If you think about how it

SAS company. If you think about how it scales um you know support accounting there's all these like very boring wrote um types of tasks that are now able to

be automated. And so as a test before I

be automated. And so as a test before I started doing this in our operating businesses I basically built a business um a SAS business and then I've been

running it entirely autonomously using OpenClaw. Um, so that's probably a cool

OpenClaw. Um, so that's probably a cool place to start. And I I just want to say like with OpenClaw, um, I basically have been we we referenced heroin a moment

ago. Um, you know, I have never done

ago. Um, you know, I have never done heroin, just in case anyone's concerned about me, but um, apparently when you do heroin, the first time is the best time.

And they call it chasing the dragon.

You're trying to get back to that special moment. And I had this special

special moment. And I had this special moment. I was traveling. I went to

moment. I was traveling. I went to Arizona on a trip and I forgot to bring my laptop. Um, but I'd set up an

my laptop. Um, but I'd set up an OpenClaw agent on my computer and I basically was able to run my entire business using OpenClaw in the back of

Ubers. Like I was going to this

Ubers. Like I was going to this conference. It was super super busy and

conference. It was super super busy and I was astounded by how competent it was able to be. Um, and that nobody picked up on the fact that, you know, every single email that I wrote was being

written by OpenClaw. And so I've been chasing that moment ever since. Uh, and

the problem is that I feel like I'm spending 50% of my time debugging it and 50% of my time maybe 30% of my time making it better and then 20% of my time

being productive. So it's like the

being productive. So it's like the classic productivity treadmill. Um, but

we have been able to build some pretty interesting stuff. Um so let me let me

interesting stuff. Um so let me let me screen share with you and I will show you this app that I built. Um so this

all started because I uh I wanted to build a custom GPT uh or chat GBT project for me and my girlfriend's relationship. The idea would be that we

relationship. The idea would be that we would be able to query it. Hey, we're

having a fight about XYZ um which we do.

And I asked it, I said, um, hey, if I was to do a bunch of psychological tests, which ones would you want to see?

And it gave me this list of like 15 different screens that it wanted me to do. And so I went to Cloud Code and I

do. And so I went to Cloud Code and I said, "Hey, can you just put all these into a multiple choice test, set up scoring, and then put them in a JSON file." And so both of us did that. It

file." And so both of us did that. It

took about 40 minutes and we put the JSON files into chatbt and we said without knowing anything about this this couple um tell us about their

relationship and we read it line by line and like our jaws just like dropped like it nailed every single fight that we have every single issue at home. Um, and

so I I saw the power of these multiple choice personality tests. And so I, you know, saw the product opportunity and I was like, I'm going to build a business out of this. And so I started this thing

called deep personality. Let me just share my screen here. Quick break in the pod to let you know about a free workshop I'm doing that answers some of

your biggest questions. The first is in the AI age, what are some categories that are ripe for startup ideas? I'm

going to outline a bunch of those different categories, the ones that I think the most opportunity is. Second is

there's a million AI tools out there.

Which are the ones that matter when I'm trying to build a business? I'll walk

you through that. And lastly, how do you actually build a business with some of these AI tools? So, I'm actually going to show you live how I do this with my ideabrowser.com team. And I can't wait

ideabrowser.com team. And I can't wait to see you there. It's this Thursday at 12:00 p.m. Eastern. And if you go to the

12:00 p.m. Eastern. And if you go to the show notes, if you go to the description, you can click a link, RSVP, and learn a few things. I hope it'll get your creative juices flowing. And I'll

see you back at the pod. And you know, you could have, you know, you you you own an agency called Metal. You could

have called out Metalab to go and build this for you, but you decided, I'm going to do this all myself. I'm going to actually productize this myself. I'm

going to design it myself. I'm going to build it myself. Why did you make that decision? Well, I think um I love

decision? Well, I think um I love people. Like I'm very extroverted, but

people. Like I'm very extroverted, but the worst part about business is people.

Um you know, if you think about using a let's use a screenwriting analogy. So in

Hollywood, there's all these brilliant screenwriters and they write these incredible scripts and so they have this idea and they know where they want it to go, right? So let's say they start here

go, right? So let's say they start here and they want it to go here. They want

to make an incredible feature film. In

between all in between the script and the feature film are 100 people that they have to convince, $50 million they have

to raise, uh a million middlemen and all that. And I think that creativity is

that. And I think that creativity is just um compromised based on how the number of people between your vision uh and execution. And so um I think like

and execution. And so um I think like writing for me has been a very like pure pursuit where I can think about it and I can write it and I can work with AI to

make it better if I need to. Um but it feels it feels like so such a clear um execution of your vision. And I feel

like vibe coding is that um like finally I can do absolutely every part of it and I can do it at my own pace. you know, if I was using employees, um, they're

unreliable. They don't see my vision.

unreliable. They don't see my vision.

They don't understand every aspect of, um, design. So, you can have a great

um, design. So, you can have a great designer who sucks at front end, or you can have, um, or it doesn't know how to design something that'll work in a front end. You can have a great designer who

end. You can have a great designer who doesn't know how to write copy. So,

there's just all these pieces that come together with vibe coding. And

basically, like in a few manic days, I was able to build this pretty crazy app.

So, let me let me show you um how it works. So, basically, you do a

works. So, basically, you do a personality test and it takes about 40 minutes. You're just clicking multiple

minutes. You're just clicking multiple choice answers and stuff and then you get this report and so here's my archetypes. It'll be like you're the

archetypes. It'll be like you're the blazing architect. Um here's your

blazing architect. Um here's your superpowers. Here's your kryptonite. Uh

superpowers. Here's your kryptonite. Uh

this is just like the basic and then um as you scroll you can see the AI has taken all of your answers and it's written like a 100page report. So this

report literally goes on and on and on and on and it's written like Robert Green. So it's like super impactful and

Green. So it's like super impactful and deep and hits you. Um and it basically walks you through what you're great at and what you're terrible at, what job

you should have. Um, is your relationship working for you? Do you

have ADHD, OCD? Are you on the spectrum?

Like all these different things. And so

you can see, let me get Oh my god, it's so big. All the way to the bottom. Um,

so big. All the way to the bottom. Um,

so you can see like these are my kind of personality traits, my attachment style, um, my internal family systems, like how much I people please, all this

stuff. So, I built this thing and

stuff. So, I built this thing and usually what happens for me is I start something and then I don't want to finish it because I don't want to hire

the people and deal with it. And so what I ended up doing is in this case um just building agents to do everything. And so

I can show you we're we were using OpenCloud. We're currently using this

OpenCloud. We're currently using this thing called Harbor that a friend of mine built. Um and it's basically a

mine built. Um and it's basically a harness for agents. So you can see all the different agents that are running here. So we have a dev, we have

here. So we have a dev, we have marketing agents, and then we have a support agent. And basically the way it

support agent. And basically the way it works is um somebody emails support and uh either support just tackles the ticket uh or it will actually fix the

ticket. So it'll send it to the dev

ticket. So it'll send it to the dev agent. If it's a P 0, so like a super

agent. If it's a P 0, so like a super scary security breach, it'll just immediately fix it and merge the PR.

Otherwise, it'll uh we just wake up and have a bunch of PRs. Um and then it'll email the person back and be like, "Hey, I fixed your issue or whatever it is."

That works basically perfectly. Like

it's shocking. Like support to me is not a job very very soon. Um the one that's really exciting is the marketing agent.

So we basically have it uh it's hooked into Post Hog. So it has all the data for the app and it actually manages a Meta and Reddit ads account. And so

it'll um do multivariate testing. It'll

create ad creative. It will set budgets and we basically just message it and we'll say um you know, hey, can you increase the budget by $1,000 or we approve like a big SEO project or

something like that. So, where we're at with it is like we've done maybe like $20,000 of revenue. Like, it's still small. And where I'm really excited um

small. And where I'm really excited um to go next is like what happens when we give it like a $100,000 a month ad budget and we find ads and creative that

actually work. Um, so that's been that's

actually work. Um, so that's been that's been insane. Um, and I think that we're

been insane. Um, and I think that we're probably three to six months out from being able to just hand businesses off to AI to run, at least basic businesses like

this.

Harbor I've never heard of. And I see I see a lot of stuff.

Let me um let me just ask. So, it's my friend Gavin made it.

Yeah.

You link me to the Harbor website. Um,

yeah, it's Harbor. It reminds me a little bit of paperclipip. Have you seen Paperclip?

Yeah, I have. So, this is it. It's

github/geekforbrains/harbor.

Um, and uh he's he's a friend of mine that I've been working on this with. And

uh it's it's working really well. We

just found that OpenClaw wasn't quite deterministic enough. And the other

deterministic enough. And the other issue with Open Claw is because it's a textbased interface, it was a little bit hard to keep track of all the agents and what's actually happening. Um, so it's

worked really well for us.

Yeah. I mean, I think what's cool about it is like if you're starting a company and you're thinking about org charts, roles responsibilities

you know, you don't think about it within within text, you know, back and forth, right? You think about it as

forth, right? You think about it as like, okay, I'm going to spin up this agent or employee to do XYZ and then how can I monitor what that XYZ employee is doing.

Yeah. Like so basically like it's just a this is just a guey basically for something like open cloud and it's still running on cloud. Um but you know you have all these documents with uh kind of like a knowledge base, you've got

databases, you have all your environmental variables, etc. It's like it's very similar to paperclip. Um, I

think the problem it reminds me a little bit of crypto where crypto is not crypto is built by nerds so they make it nerdy.

And when I saw paperclip I got so excited because I was like, "Oh my god, I can this makes sense to me visually.

You like have this org chart but it's clearly built by nerds because it's very confusing." And so my I mean my kind of

confusing." And so my I mean my kind of belief is like pretty soon Anthropic and uh OpenAI are gonna launch like basically like CEOs. So you just be like

I'm just going to hire a CEO for my company. Give me your data. I'll figure

company. Give me your data. I'll figure

it out. I'll run it. I'll run the whole business. And right now the problem I I

business. And right now the problem I I feel like um you know two years ago it was like uh we're you get you get five minutes with a super genius who has

Alzheimer's like the context window is so small that you just have these brief moments. Now I feel like with the the 1

moments. Now I feel like with the the 1 million context window um they can like maybe remember a day but it's like momento right. Um, and I feel like once

momento right. Um, and I feel like once the context window is like 5 million, 10 million, then we'll be able to run entire companies with this.

Yeah, there's some people now selling autonomous companies. I don't know if

autonomous companies. I don't know if you've seen this. Pulsia is one of those companies.

I think Pulsia P work like I I saw that New York Times story about that guy who like started the autonomous uh, you know, what is it like billion dollar business or whatever. But and obviously

that's real. The New York Times is

that's real. The New York Times is writing about it, but I I can't parse what's real versus I think,

you know, we're recording this April 29th 2026.

You cannot run an fully autonomous company in right now that Yeah. that is

going to get better that you can just like, you know, go hang out on the beach 24/7.

That being said, I think there's parts of the business that can be autonomous.

Like support is like a good part, you know, area, but like you're not going to outsource like product at this point in

my opinion autonomously to to something like Pulsia today. You know, maybe that changes in 6 months, 12 months, whatever. But like my take is the people

whatever. But like my take is the people that are selling autonomous companies today are just selling a dream.

Yeah, I kind of agree. Like I think um openclaw agents are still like zap they're basically like zap your zaps but that can make basic decisions and have

intelligence but you still have to tell them step by step this is how I want you to think this is how I want you to operate like let's say you hired an intern and you gave them an email

address you would never have to say you should check your email every 15 minutes and you should reply and when you do reply you should you know think about the following things like it feels very

it's like you're dealing with a baby, a a genius baby, but you have to teach them how to do every single thing. Where

I'm excited is when I can just have a model that's just like a CEO model or or and just like delegate to them and they'll just figure it out, which I think is kind of what everyone acted

like OpenClaw was, but it's totally not.

Yeah. I want to go back to go to the deep personality test. Can I give you unprompted feedback? For sure.

unprompted feedback? For sure.

So when you were going through this, I was like like the content looked exceptional.

My my you know my issue in general with like vibecoded projects is that because anyone could you know create apps and

products like this. It's almost like you need to have some credibility layer in order to listen to the content. You know

what I mean? So like um my you know if I was like the you know PM or CEO on this I would be like how can I partner with you know someone

who's credible in the space such that when I get this you know output this report I'm going to take this seriously.

I think part of the problem is it's anyone who is a psychologist or um someone who would be like legit on this

would never do it because it's a bit cheeky. Like I'm using um psychological

cheeky. Like I'm using um psychological screens that are supposed to be interpreted by a psychologist, but I'm not a psychologist. I'm using AI to do it. And I think it's incredibly

it. And I think it's incredibly accurate. like I've I've hammered it on

accurate. like I've I've hammered it on a million different models and I've looked at um example tests and stuff, but that is definitely an issue. If

there's someone listening who's connected to like a J Shetty type person, definitely let me know because I think it's perfect for that. Um it

really is one of those like 1 plus 1 equals 5 kind of things. But yeah, right now it's what I realized is like I can when I post this in my newsletter, it

goes crazy viral um for a bit, but I don't have enough pull in that space where my audience is a bunch of like tech bros. They're not going to, you

tech bros. They're not going to, you know, they're not going to share this with all their friends and stuff. It

does definitely need something like that.

Yeah. And I I I also wonder like you know I think about like who like what are influencers, celebrities, micro celebrities that people look up to like a couple like even just a couple that

like has gone through this publicly maybe and have come out of the other side and they're just happier and when people think of like you know a couple that's you know a dream couple like this

is their you know they're involved in this in some capacity.

That's smart. So you and your wife you want to do it. She did.

Yeah. Yeah. I mean, my wife is like very like uh private, you know, so I'm more the public one, but I'll see what I can do.

Same as my girlfriend. She hates hates publicity and stuff.

Um, let's see. What else can I show you?

Um, I mean, another big piece is just data. So I, you know, I feel really

data. So I, you know, I feel really frustrated because at different times I've kind of standardized on different LLMs. Like I'll get into the cloud ecosystem and I'll use the desktop app.

I'll use Chad GBT and I'll build out a bunch of projects. I've basically just accepted that I'm going to live in cloud code until somebody builds her. Um,

which I'm sure is coming in the next couple years. Um, and so my strategy has

couple years. Um, and so my strategy has basically been um to take all the different data pipelines that I have and put them into a centralized place. And

so I have um Fireflies record all my meetings. Um, every night a cron goes in

meetings. Um, every night a cron goes in to the API, builds an M a markdown file, puts it into Gbrain. Um, I've built out

vector databases um for my businesses.

This is a really cool um thing. So, you

know, a vector database can store um you know, millions and millions and millions of tokens and you can basically um you can basically have like a service like

Pine Cone go and crunch through a large amount of data and it basically makes it highly searchable for an LLM. And so I can show you an example of that. Let me

just switch the screen sharing. So,

okay. So, here's an example. So like I did um I trained a vector database on my family office Folly Partners which is basically just my like personal holding

company. And here I just asked it uh

company. And here I just asked it uh what did I say? Um break down how many minority venture investments I've made and how many are in the money bankrupt

or declined. And basically it went off

or declined. And basically it went off and did this query and then boom I can see that I've made 132 direct investments. I invested 16 million, it's

investments. I invested 16 million, it's now worth 36 million. And then it can break down all the different write offs, everything. And so this has been um

everything. And so this has been um really really powerful. So like if you think about I did it for tiny as well.

And in tiny I have uh man 24 businesses or something like that, tons of historical data. And the challenge when

historical data. And the challenge when you run a conglomerate is like I don't know it like are any of the companies spending too much money? Are any of the

CEOs full of Um are any of the businesses trending up down? Expenses

are going up. It's just too much data for one person to understand. And so I can't show it because it's all public company data. But basically what I can

company data. But basically what I can do in tiny now is I can say hey review the last quarter and I want you to give me any icebergs or issues. Or I can ask a simple question like how many

accounting staff do we have in head office um or whatever. And I've found this so useful. It's not perfect like it'll it'll often like say the wrong

person is CEO of a business or the numbers are a bit off but in terms of being able to like be the eye of Sauron inside your company. I think it's like

incredibly powerful and and curious like within Tiny like I see how you're using it to interface with Tiny and and to you know be a

better chairperson and give advice but within tiny I imagine that there's like some efforts to make the company's AI first and stuff like that right yeah and that's one of those challenges

that I think everyone can relate to where what is the saying it's um never expand expect someone to understand something that their paycheck depends on them not understanding. So, you have a

lot of people that are living in the old world and need to be upgraded um in their understanding. And often they're

their understanding. And often they're very attached to the old way of doing things. And so, to be honest, like the

things. And so, to be honest, like the challenge in tiny is that we are generally pretty handsoff. And where

we're really leaning in is in a lot of the software businesses because those are the ones that are at the most risk.

I think we've talked about this before, but it's not like software is dead. If

anything, software is going to thrive way more. But it used to be like the

way more. But it used to be like the newspaper industry where it's like in order to compete, you have to assemble this incredibly expensive group of

people that's very rare to find, right?

you need like great programmers, great designers, etc. And that that was like a very finite resource. So, it's kind of like the newspaper industry where you had to be rich, you had to buy like $2 million printing press, and then once

you have it, you actually have a competitive advantage. Now, I just think

competitive advantage. Now, I just think software is free, anyone can make it, anyone can rip it off. Like my

personality app, it's cool. Does it have a moat? Absolutely not. Like maybe if to

a moat? Absolutely not. Like maybe if to your point I had John Legend and Chrissy Tegan backing it or something, maybe there'd be something there. But um I

think pricing pressure is just going to go crazy because it's like the restaurant industry like you know restaurants are not a bad business.

They're bad because there's too much competition. So, if you're listening to

competition. So, if you're listening to this and and you know, someone's listening to this, they're watching this actually and they're saying like, "Okay, I like what Andrew is doing here with like, you know, this Foley advisory

thing. I like what he's doing with

thing. I like what he's doing with personality test. I feel like he has a

personality test. I feel like he has a good sense to where the world's going."

You know, where what what you know, what would you be building now if you're you know, if you're you want to be building something, right?

I think we talked about this a year ago and if anything I've become more concerned. Um when I look around I'm

concerned. Um when I look around I'm don't get me wrong I'm not not concerned. I'd just say it's getting

concerned. I'd just say it's getting harder and harder and harder. Like I

think we've all been astounded seeing um how good Claude has gotten and how much it can do um and how quickly it can do it. And from my perspective, I think

it. And from my perspective, I think that if I was somebody who's obsessed with vibe coding and is 20 and let I would say the goal should be like make 1

to2 million by building a product like deep personality or something like that, which is pretty straightforward. Try and

make a million or two million bucks. And

this is such a sad answer, but I'd be like invested in data center stocks or invested in TSMC because to be honest, that's what I'm doing. like I am I'm either buying like something with a moat

which is very very hard to find certainly in technology right now uh home services businesses like very very brickandmortar kind of stuff um but even that I think is at risk with robotics

over the next 10 20 years um but I honestly I all I can really recommend someone does is like buy Iron and TSMC

yeah I think uh with you know with respect to like the guey the graphical user interface like it just feels like we're that you know I always I think

about it as like the arrow of progress like the hour of progress or deep you know deep progress is that the UI is going away and like I don't know about

you but I'm spending more and more of my time in codecs I'm spending more and more my time in cloud code like those have become my operating systems so I'm spending less and less time in apps and it's easier than ever to create apps.

Therefore, like yes, it's pricing pressure, competition, harder to get mind share.

Well, I mean, it's an interesting like um someone asked me like, "Is Adobe fucked?" And that's an interesting one

fucked?" And that's an interesting one because like I'm a pretty avid user of Lightroom and I love I've got a Leica. I

love editing photos and stuff. And while

I do put my photos into Gemini sometimes for like recoloring or retouching or something, I still really enjoy the process of like moving the sliders and

making it exactly the way I want it. And

so I think, you know, it's a question of like does this being the standard matter or will someone just vibe code an even better Lightroom and everyone will switch to that because they're, you

know, a big slow incumbent and someone else will do it faster. I can't answer that question very well. All I can say is software is a worse business now than it was five years ago. I mean, look at

Constellation Software. Their stock has

Constellation Software. Their stock has been cut in half. Like that that's crazy. Like I And I don't know if that's

crazy. Like I And I don't know if that's correct because they own like the most boring software businesses ever, but um yeah, dude, it's like a brave new world.

And it's so depress I I hate to give such a depressing answer cuz your show is all about entrepreneurship. And like

I just want to say like I'm more excited than ever. There's never been a better

than ever. There's never been a better time to be an entrepreneur and build stuff. It's just you are picking up

stuff. It's just you are picking up pennies in front of the steamroller in most industries.

It's also hard to predict what's going to happen in 12 months from now cuz you know uh or 18 months from now or 24 24

months from now. So like my advice to people is just build now knowing that um you know you're a big Buffett guy, right? So like you know what does he

right? So like you know what does he say? uh you know there's only so many

say? uh you know there's only so many puffs you get on the cigarette or whatever. What is it?

whatever. What is it?

Yeah, you can um get Well, he's he's more talking about cigar butts, right?

So, you find a cigar butt on the street and you can get one puff out of it for free. And I think a lot of previously

free. And I think a lot of previously high quality businesses that would be like a gourmet cigar from a cigar shop are now cigar butts.

Yeah. So my take my my you know glass half full take is you you can get some puffs out of it and and it might turn in like your personality test might be like

oh a$1 to2 million a year business for three years or it might turn into like a media conglomerate somehow. I also built it. I built it for, you know, I was

it. I built it for, you know, I was pretty irresponsible cuz I'm like using fast mode and going all out with all the cost, but I could probably build it for 10 grand, 20 grand of tokens or whatever

to get to where we got to. I probably

spent like 80 or 100 honestly cuz I've been So, Dude, I'm I'm spending like our family office. Um, so basically like I

family office. Um, so basically like I have tiny and then I have my personal holding company. Um, and you know,

holding company. Um, and you know, family office, the just the rich person word for uh personal holding company.

So, I I'm sorry for being a douche, but um but basically like we have been instead of scaling employees um we've literally just been scaling Claude and

so I'm so lucky like my CFO and president have both become obsessed with cloud code, but they're actually just um scaling the API cost. So instead of a payroll, we just have a $40,000 a month

claude bill and it's doing it's doing everything. Like I'd love to show you

everything. Like I'd love to show you some of the stuff that they've built.

It's just crazy.

Yeah, I I would love to see it.

Here's here's an example of like software being completely So there's this product called Adapar. Have

you ever heard of it?

No. So, Adapar is like um basically like software for rich people to track their portfolios and they charge $50 to $100,000 a year. Um and basically what

it is is like it pipes into your bank.

It pipes into your accounting. It pipes

into the public market data and it just tells you like here's how much um here's how much money you have. Here's your

personal net worth. Here's all your assets. Here's your balance sheet, etc.

assets. Here's your balance sheet, etc. And so what we did is my CFO just said, "Fuck that. I don't want to pay um those

"Fuck that. I don't want to pay um those guys all that money and we can actually build something that is way more customized to us and um integrate it into all of our data. And so he said

that and like the you know the you remember like 5 years ago when one of your engineers would be like why are we paying Slack all this money? Let's

just build it ourselves. We all know that's like a fool's errand, right? Like

that's insane. And so when he told me he was just going to build it, I was like first of all you're a CFO. Like I'm a little skeptical. Um, but two, I was

little skeptical. Um, but two, I was like, look, do we really, you know, is that actually going to work? In like two weeks, he built this. And so, um, you know, you can see like it basically

breaks down all of our holdings, visualizations, um, it's got like a full global balance sheet that's always up to date. Um, at

any given time, I can see like my real estate holdings, my stocks, everything is like completely uh, live. And then it has this AI assistant. So this I can

query um let's see like what's um stress test. What is this? So basically it's

test. What is this? So basically it's like the basically like a um anthropic API but it has access to all of our

data. Um so like okay here's one. I

data. Um so like okay here's one. I

screwed it up. Bad demo. Steve Jobs

would be yelling at me right now.

Yeah.

So this is going to go off and query this. Let's see what it does. Um but

this. Let's see what it does. Um but

anyway, this was built by my CFO. He's

never coded in his life. Like when I told him about Claude Code and that he should check it out, he's like, "I don't know how to code. Like I'm not technical." And literally within like a

technical." And literally within like a week, I'm so lucky that he's the kind of person that would do this. But he built this and it's just it's insane. Going

back to the glass of half full of entrepreneurship, you know, I've been seeing a lot on Twitter lately of like services is the new software. So I can imagine I know this is you built this

for yourself but I can imagine a product like this uh and then that you you sell services on top of this right like if if you actually wanted to sell this to other family offices and stuff like that

whereas like right like a weekly call or maybe it's like I'll you know add skills every single week or help you do XYZ.

Yeah. I mean I think it the way I look at it is I always give the example of funeral homes. So funeral homes are a

funeral homes. So funeral homes are a very unsexy industry that nobody wants to work in. And so um you don't have that much competition. And so if you build software for let's say like some

guy who owns a funeral home has like a web whiz nephew like you or me in like 2010 and he's like hey can you build software that's custom for funeral homes for me to manage mine. And then you

start the software business and you're the only game in town. Like no other no other person owns this a funeral home and has a web whiz nephew who's going to do that. And so you have a monopoly and

do that. And so you have a monopoly and you become the default. And I think the new world is, you know, if 400 people in the United States own funeral homes,

let's say like 20 of them are smart and know AI, they're all going to build their own software. And so what does that do? That means it's great for the

that do? That means it's great for the consumer. There's now 20 different

consumer. There's now 20 different software choices that they can use.

Someone can build their own custom thing if they want to, but pricing comes down big time. So like, you know, Adapar, the

big time. So like, you know, Adapar, the company I mentioned before, they're charging $50 to $100,000 a month. I

don't think that they're going to be able to do that for too much longer because there's going to be a lot of competition that comes out. Hopefully

somebody watches my video and says, "I'm going to build this too." than go crush adapar cuz like it's not particularly good software in my opinion.

Mhm.

So you can see okay so for some reason I can't scroll still vibe coded but you can see it's like given me an analysis of like how I could rebalance my portfolio. Um it can do all sorts of

portfolio. Um it can do all sorts of stuff like it can track risks and be like oh hey you have xyz risk in your portfolio. Um it's very cool.

portfolio. Um it's very cool.

Awesome. Um we only have a few minutes left. What uh anything? Well, I actually

left. What uh anything? Well, I actually have a question. You mentioned uh Gbrain before and I haven't gotten around to using it. Um

using it. Um how have you found it? And and for you know, can you explain what GBrain is for for people who don't know?

Yeah. Well, so Gary Tan is a friend of mine and he basically built this um vibecoded project where he wanted a vector database um for personal kind of

knowledge base. So really quick um

knowledge base. So really quick um ability to draw from a large base of markdown files on your computer. So

basically trying to solve the problem of memory. And because he's a friend, I was

memory. And because he's a friend, I was like, "Oh, I'll install this and try it out." And actually it's really really

out." And actually it's really really awesome. Um there's a few different

awesome. Um there's a few different people kind of competing in the open source world for this. Um but I've been really impressed with it. Um, I don't I don't want to do a demo because it's

like actually a really boring demo, but basically what I did is I ingested all of my email and I said, "Hey, I want you to um go through my email a thousand at a time and I want you to draw

connections and I want you to build pages for everybody that I know." So, I basically have a page on every person that I know and then I can say something like, "Um, hey, I'm raising money for

our yerba mate business. Who do I know that would be good for that round?" And

then I can say, "Okay, now go and draft a powerful email to them and make a deck and send it to them." Um, and so I just find that what what has what this has enabled me

to do is like have a task that would otherwise take like eight hours. Like I

I do these like men's groups and we rent boardrooms and I need to charge everyone because I pay I end up paying for dinner in the boardroom. And so I was like, "Okay, I got to I got to send everyone Stripe links. I have to get everyone on

Stripe links. I have to get everyone on a subscription. I have to send all the

a subscription. I have to send all the emails. I have to Hector them and I just

emails. I have to Hector them and I just had that as a single task to my OpenCL agent. And it went out, went in the

agent. And it went out, went in the Stripe API, sent the emails, did everything. So like there are these

everything. So like there are these magic moments using stuff like Gbrain and um and OpenClaw. I want to I want to show you two really cool actually three really cool things before I go. So one,

so I mentioned this guy Gavin Vicky who built Harbor. So, we were doing a vibe

built Harbor. So, we were doing a vibe coding retreat at my um my cabin and I was talking about how sad I was that um the Limitless pendant sold to Meta. So,

it's like this little pendant. I think I showed it last time I was on. You just

wear it and it would record your entire day and build transcripts of it. And I

was saying, I'm so annoyed because the iPhone has a microphone on it. Like, why

can't the iPhone just record all the time? And he just went, "Well, I can

time? And he just went, "Well, I can build that." and 24 hours later he had

build that." and 24 hours later he had this app called Hearsay and basically can't really see it but what you do is you say what times of day you want to

trigger it and so you can be like oh I'm I'm in meetings in the afternoon or or you know I want it to record all day and then it literally just records your entire day and builds transcripts and

then sends them to your iCloud and so you just have context on your life and so I record my entire day and then GBrain ingests it and it just knows

context and then my openclaw agents have full context. Um, let me show you also a

full context. Um, let me show you also a couple cool things I've been doing with OpenClaw.

You've been busy, Andrew.

I have been very busy. I mean, this is all all I do. Like, this is just like a complete obsession. And it is um kind of

complete obsession. And it is um kind of sad because I'm like, let's see, cuz I'm always spending my time um I'm always

spending my time uh tweaking my stuff versus doing actual work. So, um

basically like it does it reads all my email, triages all my email, and then it figures out automatically what projects I have going on. We might have to blur

some of this. Um, but here, so it's, you know, I'm on your podcast and it's telling me, "Oh, you need to, um, prepare for it." Uh, you know, it randomly was like, "Oh, your Air Table

account's going to go out. It's my

brother's birthday. I'm bidding on a building." Like, it just figures out all

building." Like, it just figures out all of those things. And so, every day I get this report. And then you can see that

this report. And then you can see that it um, gives me next steps. So, I can say like, "Don't worry about it." or I can say, "Hey, send an email to my um my

admin asking her to um remind this person that." So, that's pretty cool. I

person that." So, that's pretty cool. I

also get um emails. So, this is like it's identified a high priority email.

Again, we're going to have to blur this because this is someone's comp, but this is somebody saying, "Oh, hey, I'm owed a bonus, right? So, and then it drafts in

bonus, right? So, and then it drafts in my voice different response options."

So, I can just respond in line in Telegram and say 1B. Um, and so it turns your entire business into a multiple choice um, quiz basically. So every day

I just get like 20 different messages.

They're emails or it goes in my iMessage and identifies things I need to respond to and I can just say like 1 A, 2 B, 3 C and um, and that's saved me a shitload

of time. Another cool thing I've doing,

of time. Another cool thing I've doing, I've built a brief. So basically this goes into my read wise reader and my email and it looks at which newsletters

came in and then it based on what it knows about me. So I prompted it. I kind

of said like I'm interested in AI and health and certain things. Um and then it chooses a few stories and then check this out. Did you ever listen to the

this out. Did you ever listen to the daily on New York Times?

Yeah.

So listen to this.

Here's what landed in the inbox and reader today, Tuesday, April 28th. We

have a special forces soldier who bet on an operation.

So, it basically makes a custom podcast using Gemini Voice. And I just listen to that every day in the shower. And it's

so cool because one of the reasons I stopped listening to podcasts like that was because they would be depressing or I, you know, it's just stuff I don't care about. Um, so I have it prompted to

care about. Um, so I have it prompted to like only tell me things that are going to make my day better or are relevant to to my own life or my city or my

businesses. And then I also have it do a

businesses. And then I also have it do a countdown. So it says you have um this

countdown. So it says you have um this many more summers with your kids. You

have this many more days to live. Here's

a quote from Senica, you know, to give you like a sense of purpose today. So

it's just incredibly cool how you can basically make your media diet whatever you want in a custom way with this.

I mean that's a product in itself, right? Like honestly the seven

right? Like honestly the seven minute until OpenAI does it. You think

well you think they would do it like the seven minute podcast like I would subscribe like if you if it was $10 a month to

the 7 minute podcast that's going to make you more productive, happier, and healthier.

Uh and that is personalized to me. Like

I would pay for that.

Yeah. I think I think it's kind of like um the other day I taught my OpenClaw agent I said whenever I tweet I want you to create an Instagram story. So it

creates an image that's perfectly scaled for Instagram and I want you to um put it into the um Instagram uh creator thing, right? So basically schedule it.

thing, right? So basically schedule it.

And that was a product before. So

there's this company called Tweet Shot and they basically automate that. It's

just dead, you know? It's like anything that could be an API call is just cooked. So to me that's like an API call

cooked. So to me that's like an API call business, that's like the first thing to get run over. But for like normies, I agree. Like if I told my dad about it

agree. Like if I told my dad about it and I could be like, "Hey, what topics are you interested in? Create me a daily podcast and text it to me." Like I I do agree that is a cool idea. Someone

should build that by the way and me and Greg will back you.

Yeah.

Um so here's another one. So, so I have two OpenClaw agents running on a VPS and um Ava is kind of my personal assistant that I just showed you. This is Mara.

This is my um my doctor um doctor agent.

It also helps. I've made them very attractive women, so I always want to talk to them. Um and I'm always flattered when they message me. Um but

this this is really cool. So, I have it um I have all my Apple Health data from my Apple Watch, my age, sleep, etc. and it uploads into a Google Drive. So I

have a JSON file of all my um health metrics and then every morning it sends me a health summary. So, it looks at my HRV, resting heart rate, respiratory

rate, tells me about my sleep, and then I have this weird um viral nerve pain that I get. And it looked through my data over the last 5 years and said,

"Oh, I've correlated it and I see that every time you get that flare, your wrist temperature changes for 3 days before." And so, it tells me in advance

before." And so, it tells me in advance that. Um, and then it also tracks like

that. Um, and then it also tracks like my medication adherence and all that kind of stuff. So, it's just stuff like I And then the other thing is like if I ask it a question, it's prompted to use

max intelligence. So, let's say I said

max intelligence. So, let's say I said um, hey, should I take this medication?

It will spin up a uh rheumatologist, a um you know uh internist like every type of doctor as a claude expert with extra high thinking and it will do a team of

experts for like 10 minutes across my GBrain and all my medical data and it'll give me a really informed answer. So I'm

like just blown away by some of this stuff. Andrew, we covered a lot of

stuff. Andrew, we covered a lot of territory, like way more territory than I even thought was remotely possible, but uh that's why I love having you on.

I appreciate it. We did we did pretty much everything. We did agents, we did

much everything. We did agents, we did running your business, we did family office, we did health, we did personalized health, we did living happier and healthier. So, I want to

thank you for coming on. I'll include

links on where to find and follow Andrew on the internet, where to take uh the deep personality test, where to find Tiny if you're ever interested in selling a company, and uh Andrew, is

there anything you want to leave people with?

Yeah, I have one prompting tip I want to give people um that's changed my use of Claude a lot. So, I will say um this is my goal. So, let's say uh real estate

my goal. So, let's say uh real estate example. I'm thinking about buying this

example. I'm thinking about buying this building. I want you to interview me.

building. I want you to interview me.

Ask me I'll literally write, "Ask me a shitload of questions to determine your prompt and use question tool." So, it'll pull up multiple choice questions. It'll

interview me for sometimes five or 10 minutes. And what I've found that it

minutes. And what I've found that it does is just give me like an incredible breadth of basically building perfect prompts. And I think this is like the

prompts. And I think this is like the thing that everyone misses cuz people are always like, "Oh, like um you know, there's always going to be jobs because someone needs to build the prompts." And

it's like, no, nobody needs to build the prompts. The AI should just interview

prompts. The AI should just interview you. Open AI just doesn't want to spend

you. Open AI just doesn't want to spend all the compute at this point. But it is fully capable of just interviewing you to figure out what you need. Um so I love that. And I also highly recommend

love that. And I also highly recommend um using agent teams. So, I'll say always use a team of agents of eight sub aents and I find the answers are just incredible.

I like that. Good tips. Andrew

Wilkinson, thanks for coming back on the pod. Of

pod. Of course, dude. Always fun.

course, dude. Always fun.

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