Asking London Billionaires How They Got Rich!
By School of Hard Knocks
Summary
Topics Covered
- I Lost $55 Million Overnight During the Recession
- The Middle Class Trap: Salary as a Drug
- Money Only Buys You Time
- How I Lost $55 Million Overnight and What the Universe Taught Me
- Recurring Revenue Is the Secret to Scaling
Full Transcript
Excuse me, sir. Sir, I have a question for you. How did you get rich, sir? Sir,
for you. How did you get rich, sir? Sir,
I grew a channel to 20 million followers in the United States. I asked people for advice to help the younger generation.
Am I being filmed?
Yes, sir.
Okay. My one piece of advice is this.
Excuse me, sir. Sir, how did you get rich?
I got rich by having an idea in my head and making it real. I built a company called Fluid and I sold the Price Waterhouse Cooper for more money than I'll ever need.
How much money are you worth today?
3400 million.
I brought the company up to 150 million and we're scaling that $50 million.
Yeah, we're scaling that consistently.
Um I think $30 million. $30 million.
Yes.
What was the lowest point in your life?
The lowest point in my life was losing 55 million overnight and I was shell shocked.
You said it overnight.
Literally overnight the recession happened.
How you doing?
Hi. Said you really enjoyed the interview yesterday.
Oh yeah.
Would you love to come and join us for a glass of champagne?
Yeah. Well, we'll come in there for a second.
Yeah.
Give me a lesson about business right here. Not time school. How did you scale
here. Not time school. How did you scale a $100 million company?
So the secret, the thing they don't really educate you on, they don't really announce. They probably keep it to one
announce. They probably keep it to one side.
Is if me and you died tomorrow and you had one more message to leave with the younger generation, what would that be?
Wow. Um
I think guys, we just landed in London, one of the richest cities in the entire world.
This is a place where billionaires are everywhere. And I just flew from across
everywhere. And I just flew from across the world from the United States to be here with one mission to meet and interview the richest people in London and asked them exactly how they built their fortunes, their million-dollar,
their billion-dollar net worth and how you can do the exact same thing and become financially free in today's world. So, this video is about to be
world. So, this video is about to be insane from start to finish. So, stay
tuned. With that being said, let's get this video on the way.
Guys, we're headed in right now to the city of London to go get our first interview. But we just found something
interview. But we just found something out insane. Guys, London ranks number
out insane. Guys, London ranks number six as the wealthiest city in the entire world. There's over 210,000 millionaires
world. There's over 210,000 millionaires that live here, and it's home to some of the most powerful billionaires on planet Earth. So, honestly, who knows who we're
Earth. So, honestly, who knows who we're going to go find out here? Let's go find out. Excuse me, sir. I got a question
out. Excuse me, sir. I got a question for you. How did you get rich?
for you. How did you get rich?
Excuse me, sir. Question for you. How
did you get rich?
Sorry.
How did you get rich, sir? Sir, how did you get rich?
sir? Sir, how did you get rich?
How did you get rich?
No, don't bother them.
I got you. Don't bother.
Excuse me, sir. How did you become wealthy? Question for you. How did you
wealthy? Question for you. How did you get rich?
What were you saying?
Not so easy in England, too.
Hey, it's not that easy, but we don't stop until we get them.
Determination. I like it.
Absolutely, man. Nice to meet you, man.
I watch you all the time. Do you
actually?
Absolutely.
Thank you, man. I appreciate that.
Interviewing all the wealthy people and getting connections and all the rest of it.
Hey, we're going to find some billionaires right now.
They're here. They're very low key.
They're very low key. Yes, sir. I
appreciate that, my man. Thank you.
Thank you, sir. Appreciate it. All
right, you guys. So, look, it doesn't matter what part of London we go to right now, man. Look, it is rejection after rejection out here, guys. Look,
it's not like some of the places in the States, like Texas or Florida, where everybody's down to talk to you, man.
These people are private. They're
secretive. They're going from meeting to meeting. They are gatekeeping out here.
meeting. They are gatekeeping out here.
But look, I didn't fly all the way across the world to London for nothing, you guys. So, I'm not going to stop
you guys. So, I'm not going to stop until I get these millionaires and billionaires to give us the game for you and the younger generation. Let's go see what they have to say. Excuse me, sir.
Sir, I have a question for you. How How
did you get rich, sir? Sir, I grew a channel to 20 million followers in the United States. I asked people for advice
United States. I asked people for advice to help the younger generation.
Yeah.
Do you do you have one piece of advice for the younger generation to help them be successful in today's world?
Am I being filmed?
Yes, sir.
Okay. My one piece of advice is this.
You don't get rich by working for someone else. You don't get rich by
someone else. You don't get rich by being paid a salary. You don't get rich by starting your own business. You slave
your guts out night and day meeting cash flow crisis. You get rich by selling
flow crisis. You get rich by selling your business. So my advice to someone
your business. So my advice to someone who wants to get rich, start a business.
Build it up for a couple of years and then sell it. What type of company did you sell? Real quick, sir. Sir, real
you sell? Real quick, sir. Sir, real
quick, sir. So I I've interviewed John Codwell. I've interviewed Let me show
Codwell. I've interviewed Let me show you my channel. I've done stuff with like Tom Cruz.
Are you happy with what I said?
It was a great answer, but sir, I promise you it's not enough for a clip.
You mentioned selling a business. What's
the number one thing that entrepreneurs get wrong about the exit?
First of all, when you start a business, you should work out at the very beginning who's going to buy it in 4 years time.
How do you identify the buyers? Because
you're in a business, you're starting up a company doing something. It might be advertising. It might be public
advertising. It might be public relations. You can work out which of the
relations. You can work out which of the big firms might want to buy your successful little company in a few years time. Identify them at the outset and
time. Identify them at the outset and then everything you do is geared towards making that sale in the end. And what's
this for? What was the main company that you had sold, sir?
I'm not telling you.
Can I show you what it's for, sir? At
least before you go in there, I at least want to show you the channel. Do you
know Tom Cruz?
Yes.
So, this is me and him.
What industry did you decide?
Let me ask you, sir. What was the best advice that you ever received throughout your career? If there's one lesson for
your career? If there's one lesson for one more, I'm a huge fan of your channel.
Have you seen it before?
I've seen it before.
Okay. Okay. Sir,
I You're not going to get more. What's
it?
You're not You're not going to get more out of it.
What did he do though?
He founded the Adam Smith Institute.
Okay.
Look, man. I I pressed him probably about as much as I could press anybody that you see me do on this channel, you guys. Nonetheless, man, he said it right
guys. Nonetheless, man, he said it right there, man. He said, "You're not going
there, man. He said, "You're not going to get rich working for somebody else.
You got to start your own business, identify the right buyer, and sell that thing, you guys." Crazy interview out here in London, man. If this is how it's going to go, man, let's keep it rolling, you guys. Come on. Excuse me, sir. Sir,
you guys. Come on. Excuse me, sir. Sir,
how did you get rich?
Uh, I'm just interviewing someone right now.
How did you get rich?
I got rich by having an idea in my head and making it real. I built a company called Fluid out of Hong Kong, and I sold the Price Waterhouse Cooper for more money than I'll ever need. And how
much money are you worth today?
3400 million.
Are you serious? I'm going all over London interviewing the richest people to help the younger generation. Can I
get admitted with you for the channel real quick?
Yeah, of course.
Let me ask you this real quick. You've
interviewed tons of people and you've asked him this one question. What is
your dream?
Excuse me. Get off the phone. I got
something important to ask you. What am
I going to ask you?
You're going to ask me how I got rich and you What's my dream? What's my
dream?
Exactly. I'm going to ask you how you got rich and what's your dream? Let's do
both.
So, I interviewed billionaires for a living.
Why have you not interviewed me yet? I'm
a bit insulted.
You got to make it happen.
What is your dream?
My dream is to fix the education system.
I feel like young people in particular are getting let down right now. AI is
coming, but no one's warning people that these jobs we keep telling people they're going to get won't exist. We're
not giving people the knowledge to realize they can take control of their own life. They have agency over their
own life. They have agency over their life. That's what I want to give people
life. That's what I want to give people and I will not stop until that happens.
They're saying that the poor get poorer and the rich get richer. What keeps
people broke in today's world.
A lot of people are blaming they're blaming the rich or they're blaming the government. They're blaming other people
government. They're blaming other people as to why they're not making it. The
best thing you can do is blame yourself and skill up. Realize you can have agency over your life. And that's what I think. I tried to go the easy route and
think. I tried to go the easy route and get social benefit to help me. So I had to go the easy route and get a job. I
had to go the hard route, man. And that
was the best thing that ever happened to me cuz I realized I can create wealth. I
didn't need anyone to give it to me. I
will take it.
What do the richest people in the world do differently from everybody else?
Think about all the billionaires do.
What do they do differently?
There's no work life balance. So the
rich don't do two things. One, they do not think about retirement. They just
think about doing stuff they love every day. And that means you can code
day. And that means you can code forever, right? There's no limit at 65
forever, right? There's no limit at 65 where you stop. So you just keep going.
And second thing is they're not thinking about Monday to Friday is work and Saturday Sunday is not work. There is no work life balance. It's just life. Like
I have an 8-year-old son. He's included
in my business. You only want work life balance if you don't enjoy what you do.
So what did you have to sacrifice to become this successful?
I have sacrificed the easy life. I think
when people get a salary, they get trapped on a drug that stops them.
The golden handcuffs they call it.
It's worse than that. It's a middle class trap. A lot of people let the
class trap. A lot of people let the salary own them. Once they start getting a salary, they start building up debt.
So, if you've got a mortgage, you're working for the bank. If you got a car loan, you're working for the car company. I just want to work for myself.
company. I just want to work for myself.
I want to own my time. The only thing money has brought me of true value is I own my time. I'm standing in the street helping this guy. Not because he's not paying me. You're not paying me, right?
paying me. You're not paying me, right?
I just can. Because it's my time and I own it. Money only buys you time. And if
own it. Money only buys you time. And if
you're not spending money on time, you're wasting money.
You They don't teach this in school, right?
They don't teach this in school, in my opinion, for a reason.
Why is that?
If you understood how money works, why would anyone sell time? It's limited.
You only have a certain amount of time in the day. Why would you sell time as an outcome? Most of my businesses have
an outcome? Most of my businesses have been successful. I've sold outcomes.
been successful. I've sold outcomes.
I've sold results. I've take a percentage of what the success was on that business, not the amount of time it took me to do it. The teacher is also charging by the hour. So, the people teaching you don't even understand how money works. You know why? They don't
money works. You know why? They don't
want you to operate in the real world.
They want you to go work for someone else.
Did you have an LLC or an escort when you started your companies?
In England, you have a limited company in Hong Kong. Similar.
How important is that entity structure when you're building your business?
Well, of course, you need to make sure that when you build out a company that you follow the laws, but it also protects you though. But of
course, if you have a limited business, same as LLC in America, it's harder for you to be sued personally. And of
course, business shouldn't be personal.
As far as in America, I know a lot of people like to sue each other. You do
need a structure, I think, mainly for your accounts, but also legally to protect yourself. A lot of people make a
protect yourself. A lot of people make a million excuses as to why they can't start companies. There's a business that
start companies. There's a business that I use to start all my companies. It's
called Busy. And the most successful entrepreneurs I use, they use this company. And it essentially allows them
company. And it essentially allows them to start their business and open it up overnight as opposed to thinking days, weeks, and months like everybody thinks.
Okay. What's it called again?
It's called Busy. B I Z E E. It helps
them structure their businesses.
People should know that 100%. I love that. How old are you
100%. I love that. How old are you today?
How old am I today? I'm 51.
You look damn good for 50.
I feel younger.
Simon, if me and you died tomorrow and you had one more message to leave with the younger generation, what would that be?
Purpose of life is a life with purpose.
Get such a short time on this planet.
Like don't ever live with regret. I meet
a lot of people in their 80s and '9s who like wish they did something. You don't
want to be that. At least if you try it and it doesn't work, you got a good story. Like I will always execute on an
story. Like I will always execute on an idea because I don't want to live with regret. What if? What if? Too many
regret. What if? What if? Too many
people live with regret. They don't take action and try it.
You got amazing advice, my friend.
Thank you for uh interrupting my interview.
Thank you for all you do for everybody, man.
Oh, no. It's nice of you to say that, man. Likewise. I love you.
man. Likewise. I love you.
I I connect with all the millionaires and billionaires I interview. Could I
get your contact?
Yeah. Yeah, of course, man.
Guys, we just interviewed Simon Squib out here in London, man. And he's got over 20 million followers across social media. Not to mention, like you said,
media. Not to mention, like you said, he's worth hundreds of millions of dollars. But did you hear what we talked
dollars. But did you hear what we talked about? Look, every single one of these
about? Look, every single one of these guys, the millionaires, the billionaires, they all do one thing the same. They structure their business
same. They structure their business properly. That's what turns an idea into
properly. That's what turns an idea into a real company. And that's exactly why I tell everyone, like I just told Simon, to use Bizzy. Bizzy makes it insanely easy to set up your LLC or escort. They
handle all the paperwork, help protect your personal assets, and even set you up the right way for taxes. So guys, you don't need some crazy lawyer. You don't
need to overthink it. You can literally get your business set up in minutes. So
guys, waste no more time. Go down and click the link in the description of this video to set your business up with Busy and actually start. With that being said, let's go get this next interview.
How you doing?
Martin said he really enjoyed the interview yesterday.
Yeah.
Would you like to come and join us for a glass of champagne?
Yeah. Well, we'll come in there for a second.
Yeah.
Champagne, eh?
How you doing, sir?
Nice to see you. Good to see you.
I now know who you are. I looked you up.
You saw it? Nice. Nice. Ready to go?
Yes, indeed.
What was the most amount of money that you made in a single year?
More than one. Less than 10.
Is it better to be a business owner or an investor in today's world?
Oh, it's better to be a businessman.
Why? Investors, you take your chances.
As a businessman, you're dependent on your own abilities, your own skills, your own expertise.
But do you think everybody's built for entrepreneurship?
No, I don't think everybody is. But
nature has a way of sorting out the ones that are from the ones that aren't. And
if you discover that it's not for you, then you can always try something else.
How do you today?
I'm in my 86th year.
You're 86 years old?
I will be this year. Yes.
That's incredible, man. If you were to go back and talk to your 20-year-old self and give yourself one piece of advice, what would that be?
It would be, you won't believe what you're about to do in your lifetime.
Wow. So, you ended up doing some amazing things. I I would have told my
things. I I would have told my 20-year-old, "Get ready for a roller coaster ride."
coaster ride." Do you have any regrets?
Oh, everyone has regrets. Of course.
Regrets. I've had a few, but then I got to a few to mention.
That's a Frank Sinatra right there. Now,
yesterday you told me that the way to get rich in today's world is to sell a company. Did you ever sell a company?
company. Did you ever sell a company?
Yes, you can assume that.
What do people need to understand when they want to build a company to sell it?
Most business owners dream is to sell their company, but a lot of people will never exit a business. What can you tell people about selling a company? How do
you make that happen? I I'll give you an example that for some people is is the path to to success. Join a firm, learn the trade for a couple of years and then with a colleague or two, set up your own
version using the skills you've acquired and gradually build it up over a few years. I mean two or three years,
years. I mean two or three years, acquire yourself a client base. Build it
up so you've got a turnover of half a million, a million, and then you sell it for a multiple of that. When you sell the business, you become rich.
You're 86 today. If me and you died tomorrow and you had one more message to leave with the younger generation, what would that be? If I had one more message for the younger generation, I'd say it isn't what fortune throws your way, it's
how you react to whatever comes your way. It's it's not the luck, it's how
way. It's it's not the luck, it's how you respond to whatever luck happens. My
motto, and I think it's the motto of every uh one of the people we've been talking about in Latin, quad tango muto, it means that which I touch, I change.
And if you can if you can change the lives of other people for the better, then you've achieved something worth remembering.
You have amazing advice, sir. Thank you
for your time, sir. I really appreciate that, guys. So, look, I cannot make this
that, guys. So, look, I cannot make this up, man. We go in there and he says,
up, man. We go in there and he says, "Look, I looked you guys up on the channel and he comes out to drop some game for you guys, man. Let's go get this next interview right now. London is
going crazy, you guys. Come on."
Excuse me, sir. Sir,
sir, question for you.
Huh?
I have a question for you.
Sure.
How did you become wealthy?
How did I become wealthy?
Yes, sir.
Banking.
And banking.
Investment banking.
Where are you from?
Originally from Nigeria, but I grew up here. Yeah, I Yeah, I went to school in
here. Yeah, I Yeah, I went to school in England. Did you ever own a company at
England. Did you ever own a company at any point in time or you just worked in the business world?
I own my own company now.
You own your own company. What type of business is it?
Fun business actually.
Yeah. Like a hedge fund.
You own a hedge fund?
Yeah. That's why I can dress like this on a weekday.
So what was the most amount of money that you made in a single year?
Um I think 30 million.
$30 million.
Yes.
Did you come from a rich family?
Relatively.
Relatively rich.
Yeah. Not not rich, but you know, my father's a doctor, so middle class.
But you chose not to be a spoiled rich kid.
Yeah. You got after yourself. Yeah. You
work hard for it.
Why didn't you want to be a doctor like your dad? Uh, two of my brothers ended
your dad? Uh, two of my brothers ended up being in in medicine.
So, you're kind of the black sheep of the family.
Totally. But, you know, we all have different parts in life.
Take me back to the most life-changing conversation you ever had. What's the
greatest piece of advice that you received throughout your career?
Wow. Um, when someone says no to you, what they mean is try harder.
I love that. I always like to say that no does not mean no. It just means not yet.
Exactly. It just means try harder. I've
been to job interviews where when I was younger that someone rejected me, then the person that's sitting in the desk next to him hired me. Never take no for an answer.
What's more important in the business world today? What you know or who you
world today? What you know or who you know? I think what you know now what you
know? I think what you know now what you know yeah but in the past it was who you know I tell you well because if you think about it the governor of the bank of England was complaining that his daughter doesn't have a job that wouldn't happen 20 years ago because nepotism yeah that person would have got
a job so what is a lesson about money that banks don't want people to know the bank multiplier every pound you deposit in the bank the bank lends it nine times they don't teach that in school they don't teach you that in school yeah did you ever leverage money
of course yeah that's the only way to make money you have to leverage and I did an NBA no one no one told me that the power of wealth is is about leverage all these properties Did you see here?
Someone's leveraging. Everything you see around here, even this car is leveraged.
Are you married?
Yes, I am. Yeah. Married with two two great kids.
For how long you been married?
Oh, I've been with my wife 30 something years.
How long have you been faithful?
30 something years.
Always. Always. And your kids, how old are they today?
Oh, they're 21 and 18.
How old are you?
I'm old.
I'm older than I look.
Older than 50?
Yes.
60?
No, just uh I'm around 58.
So, if if me and you died tomorrow and you had one more message to leave with the younger generation, what would that be?
The US has only been around for 300 years and look at what they've achieved.
When the queen died, the queen had been alive for a third of the existence of the US. So get out there. The world is
the US. So get out there. The world is big. Compounding helps you. Whatever
big. Compounding helps you. Whatever
investment you make now, your children are never ever going to say you made a bad investment. So don't sit there
bad investment. So don't sit there worrying about whether you pay 10% more or not. Pay get in and I think in 20 30
or not. Pay get in and I think in 20 30 years time, you're never going to regret it.
Can I tell you something, sir? Sure.
You have incredible advice.
Well, we try.
Thank you so much for your time and I appreciate that, guys. I can't make that up. Look, I saw
guys. I can't make that up. Look, I saw my guy across the street and I just had a feeling, man, that he had some sneaky wealth. $30 million in a single year,
wealth. $30 million in a single year, man, in the money business, in finance.
And he just gave us the blueprint right there. The richest people in the world,
there. The richest people in the world, man. They leverage money. He said, "Look
man. They leverage money. He said, "Look at the car, look at the house, look at the restaurant, everything out here, man. Crazy game. Crazy good interview."
man. Crazy game. Crazy good interview."
Let's go get this next one out here in London, you guys. Come on. Excuse me,
sir. Sir, how did you get rich?
How to get rich? I made my first million at 23.
What line of business are you in, man?
So, now I'm in um in health techch. I'm
a founder of a health tech company.
So, what was the most amount of money that you made in a single year? I
brought the company up to 150 million and we're scaling that $150 million.
Yeah, we're scaling that consistently.
Can I interview you for a minute? I go
all over the world interviewing billionaires to help the younger generation. Is that okay?
generation. Is that okay?
Yeah, of course. Yeah, of course. Yeah.
What was the lowest point in your life?
The lowest point in my life was losing 55 million overnight. And I was shell shocked.
You said overnight.
Literally overnight. The recession
happened. The banks foreclosed on all of our facilities. We had three massive
our facilities. We had three massive developments. They just withdrew all of
developments. They just withdrew all of that. And that was good. Serious?
that. And that was good. Serious?
Yeah. And that was good because I was getting arrogant. I'd had win after win
getting arrogant. I'd had win after win after win. I was quite young and I
after win. I was quite young and I thought I was a god. I thought I was invincible. And my character was
invincible. And my character was altering. And the lesson I learned from
altering. And the lesson I learned from that was the universe, if you don't contribute, the universe will take it away from you because you need to give back. So though I I helped my family, I
back. So though I I helped my family, I wasn't really conscious of the larger population. I wasn't really kind of
population. I wasn't really kind of helping and being of value to the universe. So the universe was like, I'm
universe. So the universe was like, I'm going to, you know, I'm going to I'm going to put you back to where you started and you're going to have to prove that you're deserving.
How old are you today?
I'm 51 today. Yeah.
You're in incredible shape. How
important was your physical fitness for your financial success? Is there a correlation there?
So here's the thing. Subconsciously and
people might not like to hear this but when you sit there it commands an element of respect. I was very young when I made my first like millions and I had a chairman of Bank of Scotland etc. And they kind of stepped backward from
their position and let me put across what I needed to and there was an element of respect you know and when you walk into a place people will notice you. They'll want to speak to you. It's
you. They'll want to speak to you. It's
just a fact.
You're a part of the top 1% of the top 1%. What is the secret that the
1%. What is the secret that the wealthiest people know that 99% of people do not know?
Everyone knows the formula but they can't execute it. You have to be continually focused.
Ideas are cheap.
Everyone can like some people I know have fantastic ideas and they're much more capable than than me. They're much
more naturally gifted, but they won't put the work in.
You take action.
I take action and I have the stomach for the sacrifice.
Did you go to university?
Yeah, I read law at university. People
don't believe that, but I read law.
Yeah.
Give me a lesson about business right here, not taught in school. How did you scale a $100 million company? So the
secret, the thing they don't really educate you on, they don't really announce, they probably keep it to one side. And I didn't know this until I
side. And I didn't know this until I started Healthtech is annual recurring revenues. If I'm selling this bag, I've
revenues. If I'm selling this bag, I've got to sell that and I might sell 10,000 this week, but next week I might sell you the deal.
Yeah. But when you're having something that has a subscription base, that money is compounded all the time. You're
making that money. You've got 5,000 subscribers. You're bringing X amount of
subscribers. You're bringing X amount of income. You leverage AI. You leverage
income. You leverage AI. You leverage
marketing. You increase that. That money
is coming in whilst you sleep every month.
Every month. And it's compounding. And
also key to that is that institutions will look at that and they will multiply that by 10 or 20 and that's how they value your company. So you can get a very high valuation based on a much smaller revenue.
They say that the double R and the Rolls-Royce stands for recurring revenue.
Exactly.
51 years old today.
51. Yeah. Yeah. Yeah.
If me and you died tomorrow and you had one more message to leave with the younger generation, what would that be?
Go for it. Stop stalling. Stop waiting.
Stop self-doubting. People less
competent, less creative, less talented than you have made it. Stop hesitating.
Just go for it. Jump today.
You have incredible advice, sir.
Thank you so much.
That's a wrap on today's video. Man,
London was incredible. I got no words.
The millionaires and the billionaires just dropped so much game. So, I need you guys to stop right now, like and subscribe for amazing content coming every week with the richest people in the world and all the business owners you can ever imagine. Guys, if you want to connect with and get direct access to
the 8, nine, and 10 figureure entrepreneurs that you see me interview every week on this channel, guys, go down, click the link in the description of this video to join the school of mentors, which is the number one most powerful entrepreneur community and
network in the entire world, where I host live calls every single week with the millionaires and the billionaires that I interview. So, I can't wait to see you on the inside. With that being said, I'll see you in the next
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