Building the Star Trek computer with Huxe CEO Raiza Martin
By ACCESS Podcast
Summary
# Building the Star Trek Computer with Huxe CEO Raiza Martin ## Video Notes This episode of the ACCESS Podcast features a conversation with Raiza Martin, CEO of Huxe, a personalized AI audio app. The discussion covers the current AI landscape, Raiza's journey from Google, where she co-created NotebookLM, to founding her own company, and the potential of audio as a primary AI use case. ## Key Takeaways * Audio is emerging as a powerful and often overlooked interface for AI, offering a more passive and integrated way for users to consume information compared to traditional screen-based interactions. (0:19:12) * The success of products like NotebookLM demonstrates that valuable AI applications can emerge from focusing on specific user needs and content types, rather than just general conversational AI. (36:07) * Founding a startup involves betting on oneself and the team's ability to navigate challenges and adapt ideas, rather than solely on the initial concept, especially when leaving established roles. (42:40) * AI's potential lies in creating personalized, proactive content experiences that fit seamlessly into users' lives, offering value without demanding constant active engagement or forcing users to learn complex prompting. (53:40) * While AI voices are rapidly improving, the focus for widespread adoption will be on their tolerability and usefulness within specific media consumption contexts, rather than solely on indistinguishability from human voices. (1:02:18) ## Smart Chapters * **0:00 Intro**: The episode begins with a brief introduction and a fun Star Trek captain question, setting the stage for a discussion on AI and personalized content. * **2:10 OpenAI Dev Day Recap**: Alex Heath shares his experiences from OpenAI's Dev Day, highlighting the company's current dominance in the tech zeitgeist and their ambition to become an operating system for AI. * **13:34 Anthropic West Village Pop-up**: The hosts briefly discuss the viral Anthropic pop-up event, interpreting it as a demonstration of tech culture's fascination with brand ethos and scarcity. * **17:08 Raiza Martin Joins ACCESS**: Raiza Martin is introduced, and the conversation shifts to her background and the genesis of Huxe. * **19:12 Working at Google Without a College Degree**: Raiza recounts her early days at Google, her feelings of impostor syndrome without a degree, and her journey to embracing her authentic self and voice within the company. * **25:28 The Viral Success of NotebookLM**: The origins and unexpected viral success of NotebookLM are explored, emphasizing its focus on personalized content interaction before the widespread AI boom. * **36:07 Leaving Google to Start a Company**: Raiza details the emotional and strategic decision to leave Google to pursue her entrepreneurial ambitions, highlighting the importance of believing in oneself and the team. * **42:40 What is Huxe?**: The core concept and functionality of Huxe are explained, focusing on its ability to create personalized audio content from various user data sources. * **53:40 ChatGPT Pulse Similarities to Huxe**: The striking similarities between OpenAI's new Pulse feature and Huxe are discussed, touching on themes of proactive content delivery and potential competition. * **1:02:18 Quality of AI Voices**: The evolving quality of AI voices is examined, discussing the "clanker" phenomenon and the threshold for tolerability in long-form audio content. * **1:09:08 Outro**: The episode concludes with advice for human podcasters, a discussion on differentiating oneself in the AI era, and reflections on mind-blowing products. ## Key Quotes * "I think for me the the number one thing that I love about audio is it's the first way that we really transformed stuff with AI, right? Where it's like you can take something in its original format. And specifically, I'm talking about the long PDFs, the long slides, the long emails, and you can say, 'Look, instead of reading it on my screen for the next 30 minutes, I'm just going to go on a walk and listen to it.'" - Raiza Martin (0:19:12) * "I didn't come here to go be somebody else. I guess I really would just like to be me." - Raiza Martin (25:28) * "Don't bet on your idea, but bet on yourself, right? Bet on your ability to navigate whatever the thing is that you're doing." - Raiza Martin (42:40) * "The thing that's actually really cool is it's me and a group of people that I know can build something interesting. So it's like you can bet on the people or you can bet on the idea, right?" - Raiza Martin (42:40) * "The promise is that you know you care about all these things, but maybe you care to listen to the topic to something about the topic multiple times a day, right? So it's like how do you at multiple times of the day tell the user, 'Hey, something has changed?'" - Raiza Martin (53:40) * "My kids call them clankers, right? They're like 'I'm not listening.' They actually say this all the time. They're like 'I'm not listening to a clanker.'" - Raiza Martin (1:02:18) * "People weren't trying to replace existing content, right? They were just creating content that didn't exist." - Raiza Martin (1:09:08) ## Stories and Anecdotes * **The Star Trek Computer Dream**: Raiza Martin shares her childhood fascination with Star Trek's voice-activated computer, envisioning it as the ultimate interface of the future, a dream that now influences her work at Huxe. (0:19:12) * **Embracing Authenticity at Google**: Raiza recounts her initial struggle at Google to fit in by mimicking colleagues' language and behavior. A turning point came when she decided to express her honest, sometimes controversial, opinions directly, which surprisingly accelerated progress and felt more authentic. (25:28) * **The "Billion Dollar Idea Girl" Pep Talk**: Before quitting her job at Google, Raiza experienced immense emotional turmoil about leaving financial security. Her husband's 4 AM pep talk, where he reframed her worth not in dollars but as a "$1 billion idea girl," was a pivotal moment that empowered her to pursue her entrepreneurial dream. (42:40) * **OpenAI's Pulse and the "Clanker" Voices**: Raiza discusses the uncanny similarities between Huxe and OpenAI's new Pulse feature, raising questions about inspiration versus imitation. She also shares a humorous anecdote about her children referring to AI voices as "clankers," highlighting the ongoing challenge of AI voice quality and human perception. (53:40, 1:02:18) ## Mentioned Resources * **Star Trek**: A science fiction franchise that inspired Raiza Martin's vision for future computer interfaces. (0:00) * **Minority Report**: Mentioned in the context of references outside of Star Trek. (0:00) * **OpenAI Dev Day**: A recent event where OpenAI announced new features and strategies, including their ambition to become an AI operating system. (2:10) * **Sources.news**: Alex Heath's newsletter where he writes about tech. (2:10) * **Worldcoin**: A sci-fi startup involving eyeball scanning. (2:10) * **Facebook (Meta)**: Previously held developer conferences at Fort Mason. (2:10) * **ChatGPT**: OpenAI's flagship AI model. (2:10, 53:40) * **Greg Brockman**: President of OpenAI, interviewed by Alex Heath. (2:10) * **Sam Altman**: CEO of OpenAI, mentioned in relation to Dev Day and his vision for AI. (2:10, 13:34) * **Johnny Ive**: Former Apple design chief, now working with OpenAI. (2:10) * **Spotify, Zillow, Coursera, Figma**: Examples of services that can integrate with ChatGPT as an "operating system." (2:10) * **Claude**: A large language model from Anthropic. (13:34) * **NotebookLM (formerly Project Tailwind)**: An experimental Google product that creates AI-powered research notes, co-created by Raiza Martin. (17:08, 25:28, 36:07) * **Google Labs**: An experimental division within Google. (25:28) * **Gemini**: Google's AI model. (25:28) * **Lambda**: An earlier AI model from Google. (25:28) * **AI Test Kitchen**: A Google app for experimenting with AI models. (25:28) * **Kanye West & Teenage Engineering**: Collaboration on the Stem Player. (2:10) * **Cronenberg (David Cronenberg)**: A filmmaker whose style was referenced in relation to product design. (2:10) * **iPod Mini Sock**: An accessory for the iPod Mini. (2:10) * **Anthropic**: An AI company that held a pop-up event. (13:34) * **Outdoor Voices**: A brand known for its "doing things" hat. (13:34) * **LeBu**: Mentioned in the context of luxury goods. (13:34) * **Notion**: A connected workspace platform, sponsoring the podcast. (Sponsorship segments) * **Warp**: An AI coding agent and terminal, sponsoring the podcast. (Sponsorship segments) * **Huxe**: Raiza Martin's AI audio app that creates personalized podcasts. (17:08, 42:40, 53:40) * **AM/FM Radio**: Traditional audio content format. (53:40) * **LA NPR KCRW**: A public radio station. (53:40) * **Sora**: OpenAI's AI model for generating video. (1:09:08) * **Dune (movie)**: Referenced in the context of using Sora for video creation. (1:09:08) * **Hamburger (Ellis Hamburger)**: Co-host of the podcast, found on Twitter and meaning.com. (Outro) * **Sources (Alex Heath's Newsletter)**: Found at sources.news. (Outro) * **Shiraz Dume**: Producer for ACCESS Podcast. (Outro) * **Rishi Rajagopalan**: Producer for ACCESS Podcast. (Outro) * **Blue Bottle**: A coffee company. (53:40) * **Yelp**: A review platform. (53:40) * **Jack FM (931 Jack FM)**: A radio station in Los Angeles. (1:02:18)
Topics Covered
- Is ChatGPT becoming the next operating system?
- Why founders should bet on themselves, not just their idea.
- AI brings personalized, passive audio into your routine.
- Will AI voices ever be truly "good enough"?
- AI creates new content, not just replaces human work.
Full Transcript
First access question. Which Star Trek
captain is your favorite?
My gosh, there's only one. I can't
believe it. Of course, it's Picard.
I mean, I grew up with Jane Way. I don't
know.
Jane Way's number two.
Do it.
I feel strongly about this.
Yo, as long as we're pulling from
references outside of her and Minority
Report, I think we're going to have a
better time than the average tech
podcaster company.
Welcome to Access from the Vox Media
Podcast Network. I'm Ellis Hamburger
here with my co-host Alex Heath. Today
we caught up with Ryza Martin,
co-founder of Hu, a new app that turns
your calendar, emails, and news into a
daily personalized podcast just for you.
I think it's pretty fresh, honestly. one
of my favorite apps I've tried lately
and a really nice opinionated take on
making all this research behind AI a bit
more practical. Uh before Hux, you might
have known Ryza as the creator of
Notebook LM at Google, one of their
bigger experimental product successes of
the last few years. Um yeah, this was a
fun one, Alex.
Yeah, Rise was awesome. We really got
into it. I loved hearing about her
backstory, too, and just how she's
thinking about all this uh and how she's
thinking about putting us out of a job.
Yeah, I loved that part. Uh don't often
think about getting disrupted
in this profession, this line of work,
but uh yeah, I guess we have to look
over our shoulders. Uh today we get into
everything from raising VC money without
a deck. Didn't see that coming. building
the Star Trek computer of Rise's Dreams
since she was just a child. And uh
Weather Hux is gonna disrupt your new
favorite podcast hosts before we've even
gotten to our 100th episode, let alone
our 10th.
We're not even on episode 10. Yeah. Oh
man, wild times we
We're just a baby podcast. Please like
and subscribe, folks. Please like and
subscribe. Uh but first, a couple things
to discuss. We are taping on Tuesday.
Yesterday, Alex was in San Francisco for
the sixth time in the last six days. How
was uh how was OpenAI Dev Day?
Yeah. Uh did the classic Burbank to
Oakland day trip uh which has become a
regular fixture of of my life. And uh it
was a good day. It was a long day. got
some facetime with OpenAI execs at SAMA.
Uh interviewed Greg Brockman. There was
a pretty lengthy Q&A where we got to ask
a lot of questions and that was pretty
interesting. And yeah, just generally
feeling the vibes. Um I wrote about this
in in sources um my my newsletter
sources.news, but it just is so clear
how Open AI owns the tech culture
zeitgeist right now. just how ascendant
and seemingly unstoppable they are. And
this was at Fort Mason in San Francisco,
which the last time I went to an event
there was actually earlier this year for
another Sam Alman special, Worldcoin,
which is a a very uh sci-fi eyeball
scanning orb startup that will maybe one
day save us from AGI running the
economy. That's a whole another topic.
we we don't have time to get into today,
but I was also actually thinking about
um when I went to Fort Mason for events
way back in the day. Do you know about
this space? Uh it's kind of down by the
Golden Gate Bridge. It's beautiful. It's
right there on the water. Have you been
there before, Alice?
No, I don't get invited to events of
that caliber.
Well, at least not yet. That's why I
started a podcast.
Facebook used to have its developer
conference back when it was called FA
there, and I remember going there. God,
it must be like 2018, 2017 or something.
And the energy felt retro in that way.
Like there was just so much uh interest
in OpenAI as this platform for
developers and them building this um
this new culture like kind of right
before everyone's eyes in only a matter
of a couple of years. There is this
moment where I took this photo of
walking into the main hall, thousands of
people just solemnly seated just uh
trying to learn everything they can
about all the new agent stuff that
OpenAI announced. Um and it was wild to
think about like this company as a
commercial entity did not exist like
more than 3 years ago and now it's like
the place to be. uh this week in SF was
at this event and it even reminded me
and this is probably because Johnny IV
uh was the penultimate uh conversation.
He and Sam did a did a chat at the end
of the day. Um even like a early Macel
vibe uh which I hadn't felt at an event
in a long time just in terms of the
energy. So yeah uh for now it seems like
Open AI is on top of the world and I
guess the question is can they stay
there?
Yeah, I mean you would if you would have
told us a few years ago that there'd be
a new product that has 800 million
weekly active users and that is the only
thing that anyone wants to write or talk
about. And uh Sir Johnny IV is even
involved. You would have been like
excuse me.
Yeah. And I think the big thing for me
was that open now wants to be this this
uh distribution surface for apps. They
basically want chatbt to exist uh
upstream of your digital life. And the
big shift was like you can use Spotify
in chatt the actual graphical interface
not just kick you out to the app or
Zillow or Corsera they Figma you know
shout out um previous guest Dylan Field
like he was there and this idea that
Chashib is more like an operating system
was the theme of the day for sure. um at
the Q&A uh with the exacts after the
keynote uh Nick Turley the head of
chatbt said a quote that really stuck
with me. He said, "What you're going to
see over the next 6 months is an
evolution of chat GPT from an app that
was really useful into something that
feels a little bit more like an
operating system where you can access
goods and services. So this idea of like
the chat GPT economy is a thing I think
we're going to be talking about more in
the months ahead.
Yeah. I mean, everybody and their mother
wants to be an operating system in tech.
I mean, that's the ultimate honor. I
mean, that's, you know, honestly, one of
the things I enjoyed most about being at
Snapchat and the browser company. I
mean, there was a time where Snapchat
was kind of like, you could call it the
operating system for Gen Z. You know,
there was a camera app, there was a
photos app, there was a news app, there
was a messaging app. And it's so fun to
try and use your position to help people
in multiple parts of their lives. And
now that people are starting to ask chat
GPT more and more things, they're in a
position to capture that intent the way
Google once could, but now actually due
to agents take action as well, whether
you want to play a song or this or that.
And I mean that's kind of the crazy part
is that Apple is really the company that
or or Google with Android are so well
positioned to try and figure this stuff
out and say, "Hey, we're going to be in
between you and everything your phone
can do." I feel like Apple was working
on App Intense a little while ago. I'm
not I'm not even sure what happened with
that. But as everybody kind of sits
around and says, "Oh, it doesn't scale
or we can't make it work." OpenAI is
like, "We're just going to do this with
our services partners just through the
web. we don't even need to have a
hardware piece.
They're going to make hardware as well
just to see if they can beat everybody
there as well. But yeah, it really does
feel like there is a new OS race going
on uh with AI at the center of it. And I
mean, as we tal about with Ryza, it's
like AI and voice is not great for
everything. You know, you can't draw an
entire user interface uh for looking
through all your photos, at least for
now inside of Chat GBT. But you can bet
that they're thinking about it and
trying to move toward a world where
whatever modality you want to choose,
they're going to let you.
Yeah, there was a moment in the Johnny
Sam talk where I mean Johnny, you know,
he's really good at saying a lot and not
saying much at all in terms of giving
things away. I think everyone was on the
edge of their
Yeah, I think everyone was on the edge
of their seat. Uh I mean, he was like
the celebrity of the day. Like everyone
was taking their phones out to take
photos as he came on stage. Like, oh, is
he finally going to share what this
first device is? he's working on with
OpenAI. And of course, he didn't. But
there was a moment to your point about
the OS where Sam asked uh you know, does
an OS even matter anymore? Like should
we be rethinking like the value of an
operating system with AI? And Johnny
seemed to agree that the OS matters less
and less, especially with voice. And I
do think their device will be um voice.
Um, a really funny thing actually now
that I'm remembering that I heard from a
from a source recently was that uh
Johnny's been thinking a lot about the
Walkman and how this device could uh be
culturally fun. And he was talking about
this on stage like uh can we just, you
know, go back to making things that are
fun and not so serious? And I I actually
do expect this first device that they
put out to be a little more whimsical
than maybe people will expect. the
visionaries seem to go very much one way
or the other. I feel like I mean one of
the things I'm reminded of is uh when
Kanye West collaborated with Teenage
Engineering on the original Stem Player,
it started as like very industrial and
minimal and Kanye being as kind of
plugged into culture as he is and and
thinking about art as kind of this,
you know, amorphous organic. Yeah.
organic process. He's like, "Actually,
no. We're scratching this entire thing.
We're going to make it like an alien
flesh ball, you know, from like a
Croninburgg movie or something like
that." And and that's what he ended up
going going out with. And there is no
doubt that it felt truer to like his
vision and also just even more
differentiated. And so, yeah, I would
bet uh you're right that whether it's
color, whether it's with rubber cases,
whether it is with Johnny doing another
iPod sock.
I I I forget if that was his idea. Do
you remember that one?
The original iPod mini had a sock you
could put it put it.
No, I feel bad that I don't. As a former
Apple blogger, I should know this, but
no, I forgot.
It was like a little like Christmas
stocking that you could drop your new
iPad mini into. Yeah. I mean, Apple, you
know, I don't know if they get enough
credit for for the accessories around
their around their products, but the
the only other thing I'll say about Deb
Day, uh, and this was in in my in
sources, but, um, it was a really funny
moment. But it just kind of like
encapsulated to me the moment we're
living in and the the generational
culture shift in tech that's happening
cuz um after Sam and Johnny got off
stage, I ran outside to a table outside
of the venue and it happened to be right
next to Johnny's Range Rover where I
could tell like his security was there
and he was going to come out and get
jetted out of the of the venue pretty
fast. And I was sitting there writing u
my you know finishing up the the hit
send um for sources and uh Johnny comes
out he gets mobbed right um I took a
photo there's just like all these people
trying to there's a guy with the
Monontlair jacket that Johnny designed
wanting him to sign it and you know he's
like a he's like a a rare bonafide
celebrity that kind of crosses um that
crosscuts across you different age
groups and anyway I'm I'm sitting there
I'm watching all this happen and then
there's these probably like early 20's
developers next to me at a table that I
don't think they could tell I was
overhearing them and they were all like,
you know, watching it and they're like,
"Should we go over there?" Oh, that's
Johnny. Should we go like get a selfie?
And I swear to God, one of them just
like dead panned totally serious like
why would I do that when I can put him
in any Sora video I want? And then they
were all just like, "Yeah, good point."
And then they walked away. And I was
like, damn, that's like that is this
moment in a nutshell is like OpenAI, the
most valuable private company in the
world, has Johnny IV, you know, the most
legendary tech designer of all time,
doing hardware, and at the same time,
this is a company that is just like
really resetting
uh how we think about the future while
also pulling from the past. I just
thought it was it was a funny moment.
Well, it is interesting, right? Because
at the same time that that is happening
with this fear of manufacturing
whatever we need at scale the desire
whether it is for Johnny's snappy
Monontlair jacket or the new uh thinking
hats from Claude I mean there there's a
lot of reason to believe that this whole
scarcity you know luxury of physical
goods is going to be back with an
absolute vengeance and stronger than
ever. And I mean, it's not like the bar
is even that high. Like, you make a
thinking cap and 700 people line up on
the street because it's rare, you know,
whether it's with Leubu or or anything
else. Um, happy I finally get to bring
up Leubu on the pod. Uh, I think those
two things go hand in hand, right?
Yeah, for sure. I was actually really
curious what you thought of that
anthropic popup over the weekend uh in
the West Village. It went super viral on
Twitter. There were hundreds of people
lined up. It made me yearn for the days
when I was a baby New York tech reporter
and I think I would have just, you know,
gone and done like a 12 photo slideshow
of like what it was like at the
anthropic popup uh for BI or something
like 10 years ago. I don't know. Were
you thinking about that? Yes, I think
it's fine. I liked it. But I think it's
just another example of like tech people
being exposed to like
consumer fashion brand level work and
they're like, "Holy [ __ ] they're not
talking about the product. That's
incredible."
They're just talking about their ethos.
Wow, I need that hat. You know, but it's
like there was the outdoor voices like
doing things hat. uh probably 10 years
ago. I mean, to me, it's just kind of
that in another in another way. And
what's kind of ironic is that the people
who want the thinking hat most are the
ones who relative to the rest of the
world are outsourcing their thinking
most to AI, you could say.
Yeah, you're right.
But, uh, hey, I mean, it's, uh, better
than a hat that says, "Use my app."
Actually, no. Maybe that's a good ironic
hat we could release. I do think it's
smart that Anthropic is positioning
itself as anti-Slop.
I mean, the slop is working. People do
like it. And I don't know how much you
want to be in the position of being like
the scold. Like, let's get back to
twirling our mustaches and thinking
like, sure, that appeals to a subset of
intellectuals, probably myself included,
within tech. But I'm a lot more
interested in the distinction between
slop that has no conceivable purpose
besides to just like tickle your lizard
brain for a second or slop that just
kind of looks sloppy but it still
incorporated whatever your vision was
for what you wanted to create. So yeah.
Well, speaking of no slop, speaking of
actually good, useful AI, should we go
to our chat with Risa?
Yeah, let's kick it to Risa.
All right, let's go Hawks.
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[Music]
Risa, welcome to the show. We're so
happy to have you.
Hello. Thank you for having me.
And uh we all know audio is the very
best format for entertainment and
content these days. Something you've
been thinking about I know for a pretty
long time dating back to creating
Notebook LM at Google and now Hux. Why
why is audio such a thing for you? I
mean, I think for me the the number one
thing that I love about audio is it's
the first way that we really transformed
stuff with AI, right? Where it's like
you can take something in its original
format. And specifically, I'm talking
about the long PDFs, the long slides,
the long emails, and you can say, "Look,
instead of reading it on my screen for
the next 30 minutes, I'm just going to
go on a walk and listen to it." And
that's been for me a magical experience
over and over and over again. And so I
just want to keep exploring.
Yeah. And take us back to your
childhood. I know there was a moment
back then. I'm a Star Trek fan. And so
when you told me off camera that you
were into Star Trek, I was like, "We
need to talk about Star Trek as soon as
possible."
This is so funny. I actually have been
rewatching a bunch of The Next
Generation.
And there was actually specifically a
scene, you know, anybody who's watched
Star Trek, they do this thing where
they're always talking to the computer.
And it's just such a if you've watched
as a kid, you're just like that's how
computers ought to work. You stand in
front of the thing and you say computer
and then you issue the command, right?
And it just happens. And like last
night, the episode I was watching the
card was like computer transfer all
authorization to the new captain. It's
like no fussing around with the
computer, no transfer, no typing, right?
Nobody's ever going
and it just happens. And so it's it's
totally magical. I think it's a the
interface of the future. I would love to
know about working at Google. You were
there for a while, right? What was it
like first arriving at Google, feeling
the culture, figuring it out, and then
up to when you left?
Oh man. I mean, these are pretty big,
very distinct chunks in history for me.
Um, so when I arrived at Google, I
didn't have a degree. And you know, for
me personally, it was like I felt like I
had snuck in somehow, especially because
I felt like the people at Google that I
was meeting were just like the smartest,
most creative, most accomplished people.
And I was like, and somehow I'm in the
leagues with them. And um I had been
working at startups previously. I'd
basically done like every job at a
startup. Eventually became head of
product at like a a small medium-sized
startup. And so when I got to Google, I
was like half of me was like, "Wow, I
earned this. I worked so hard to get
here." But then the other half was like,
"Oh no, it's like how do I do my best to
fit in?" And so actually starting out at
Google, I feel like for the better part
of like a year, I was just trying to be
like everybody else that was there. And
so I would do this thing where I would
just like copy how people were saying
things, right? Like I use the word
orthogonal so much.
Uh, I I
somehow Orthogonal made it all the way
down to LA as well.
Oh no.
Snap a few years ago. It was like it was
like a virus.
Oh there
all the PM started saying orthogonal.
And I'm like, "All right, I see. I see.
This is the new one."
Orthogonal. It's not trivial, nonzero.
Right. We We can keep going. But there's
definitely like uh the the vocabulary
that I was like, "Oh, I got to like say
these words. I got to do things a
certain way. I have to write things a
certain way. you know, I just have to
fit in so that they don't discover that
I am who I am. And I think something
happened um partway through. I I started
working in ads. I left ads. I started
working in payments. Um and it was in
payments that I had this realization
where I was like, you know, I didn't
come here to go be somebody else. I
guess I really would just like to be me.
And it was this like kind of unfurling
of my fake personality
where I was just like I just want to be
me as I actually exactly am. And so we
started going to meetings and I would
say things like wow this is like a
really stupid idea. Like I don't know
why why we came up with this. This is
really bad. It's as if we didn't think
about the user. And that was really
controversial because Google is such a
peaceful place where everybody is so
smart and respectful towards each other
that if you just said things like that,
people would be like, "Oh my gosh, you
know, why did she do it?" Um, and I had
a lot of fun doing it. I realized this.
I was like, "Wow, I can just be me." And
it actually seems to be a lot faster at
getting the message across than, you
know, writing a dock, socializing the
dock, like getting people on board. I
was like, I have a totally different way
of doing this, which is just I'm going
to say exactly what I think. And I had I
had pretty good success in payments. I
worked on these like 0ero to1 features,
0ero to1 product. And so when Google
labs had just started, um my old boss
Josh Woodward uh was one of the folks
that started Google Labs with Clayore.
And I remember I saw, you know, he left
payments and he had joined this thing
totally new. There was like nobody in
the org. It was just them. And I was
like, "Oh, I bet this is like one of
those like rest and vest situations,
huh?" I was like, "I bet he's getting
fired."
The scene in Silicon Valley where
they're chilling on the roof with the
bean bag couches. Yeah.
Oh, 100%. You hear it right in these
like big tech companies where everybody
has like a fake title or whatever, but
they're just chilling. And I was like,
"Wow, I can't believe it." And it's
super funny in hindsight because Josh
now leads Gemini. So, he definitely
wasn't getting fired, right? He was
definitely doing something else. It was
like pretty important. Um, but I
messaged him and I was like, "What are
you doing? What is that thing that you
were working on that has nobody on it?"
And he was like, "Oh, let me tell you
what it is." And he tells me it's AI.
And this is in 2022, right? Pre-Chat
GBT, even pre-Lambda as far as like, you
know, what the public consciousness was
aware of. And I remember thinking, AI,
it's just like a word we've thrown
around for years, but it doesn't mean
anything, right? especially like for me
where I was like AI means like Star
Trek, right? It's like and until it's up
like Star Trek quality, like don't call
me like I really have no interest
whatsoever. Um but he was like no it's
actually pretty good. So he did the
initial demos of Lambda. He showed me um
we had like some pretty rudimentary apps
inside of Google and I was like wow I
don't really know what this is but it
seems really interesting. And so I
studied really hard like before I even
got the job. And by studying I mean I
spent like two days like reading as much
as I could and that was like the extent
of it. But then I pinged Josh and I was
like whatever it is I'm in right. I was
like hire me. I was like I'm the guy.
Like whatever it is you think you're
going to build with this it's me. And uh
he's crazy. He really did hire me. And
so I was I was the first PM he hired uh
into labs and I launched AI test kitchen
uh launched notebook LM previously known
as Project Tailwind. Uh, but yeah, I
just have had just like the craziest
time over the last three years like
building cool [ __ ]
How many things at Google have been
called labs over the last 20 years?
That's my question.
Well, it's got to be like at least a
dozen. It's like we're introducing a new
labs division within the existing labs
division.
I mean, it's such a popular word and
it's such a cool word, right? Because a
lab just sort of inspires this like
scientific exploratory juice where
you're like, I get to do fun [ __ ] I
work in a lab. Um, and I think what's
really cool is
maybe not so cool when we started Google
Labs, we discovered there was previously
a Google Labs already that had been
started and killed.
Yeah.
And so there was a little bit of
confusion where they were like, "Oh, is
it the same thing?" And I'm like, "I
don't even know what the old thing was,
right?" And then when when the new
Google Labs got started, everybody at
Google wanted to have a labs, too. was
like search labs, photos labs, YouTube
labs, and then it was like, well, what
is the difference between all the labs?
And I honestly think like if you paused
for a second to think about the answer,
like you would fall down a rabbit hole
so deep that you would become
unproductive. And for sure, like I saw
people sort of like thinking about this
philosophical problem because Google
gives you the space to think about
whatever you want. And I was like, I am
not interested in this sort of problem
whatsoever. And so I just did not
participate in that convo as much as I
could.
I'm still curious about the origin of
Notebook um LM and how you guys decided
to focus on that as a product. It was
it's one of the rare
consumer viral breakout hit products
from 0ero to one that Google has done in
a long time. And I'd love to know like
how did you guys come up with it and
then what was it like experiencing that
traction that happened so fast? I thank
you for saying that it happened so fast,
but it had actually been around for like
two and a half years before it blew up
and so we were really like grinding in
the darkness for a long time. Um, you
know, not not that dark, but it was like
relatively unknown. Um, as far as the
origin of it, I mean, I think one of the
things that's most magical about
Notebook LM is that we started the
project before Chat GPT. And so, the use
cases were not actually that obvious,
but I think there was sort of a a really
interesting prevailing thought that we
had, which was look, there's probably
something interesting you could do with
a chatbot that you could just talk to
about anything, right? And that's sort
of like the varietal that we have
ChachiBT, Gemini, Claude, etc. today.
And that's how a lot of them started.
But then there's a second group of
thinking or or type of thinking, which
is what I think we fell into, which was
no, I actually don't want to talk about
arbitrary random things. I want to talk
about a collection of things that I
really care about for some reason or
another. And this sounded really vague
in the beginning, but um I I think I
told Ellis this. The reason why it was
so compelling to me was because I had
done this crazy thing where, you know,
if you remember, I had joined Google and
I didn't have a college degree and I had
this like chip on my shoulder. I decided
now that I had Google money, finally I
was going to go to college, right? I was
like, there's there's a couple ways to
solve this chip on my shoulder. One way
is I can certainly just get my degree so
that I can't be found out. Um, and so I
went back to college. And so by the time
you know we had started notebook LM this
particular project I was like well it
seems like what these LLMs are good at
are words and you know what has a lot of
words in it are textbooks and slides and
like all of these class notes and what I
would really really like is to create a
container of all of this stuff and I
just want to talk to it and at the time
that we you know when we were building
it it was just not possible. It was
super brittle. It was really hard, but I
was like, we're at Google. Like, it's
only going to get better. And so, I was
betting on the future. We built the
product like with with this specific
vision in mind, which is actually it's
kind of funny because it was like kind
of hard in the beginning to convince
people that this was an interesting
thing to work on. Um, just like from a
product perspective.
But it was true that as the technology
got better and better and better, my
grades got higher and higher and higher.
No, I'm just kidding. I I mean that I
mean that jokingly, but it was true. It
did actually start to perform. uh better
and better and better as the context
windows got better. Um the model got
better. There's just a lot that that
eventually like by the time it blew up
with audio overviews, the app itself was
pretty robust.
How was the reception within Google for
a runaway PR success like that?
Oh my gosh. I mean, I think it's
interesting because I I I think about
where Google was um when this had
happened. I think like it felt a little
bit like it's a giant company, but it
felt like we were like on our back foot
somehow, right? Like you could read
pretty much anywhere and people were
just like, "Oh, Google got beat, right?
They invented the transformer, but so
what?" And it was just like really
negative. And I think like working at
Google, it felt really weird because you
were this like trillion dollar company,
but you felt somehow like a product
underdog, right? It was like people had
largely sort of written us off as like
not being an interesting product place.
And I just didn't buy it. I was like,
you know, something is going to happen
soon, right? And if I if I had a say in
this, like we're going to do something
interesting soon. And um I would say
that there was like this sort of frenzy
in between when chat GPT happened and
when you know notebook LM blew up. There
was like this frenzy in the middle of
just like we have to win right there is
like an energy of like we have to do
something but it was a little chaotic
because everybody was just trying stuff
and then there's like layers of politics
on top of it. There's a whole cast of
characters that are constantly like
moving things around and like for me the
notebook LM team was tiny like my whole
thing was like I just need to insulate
this like core group of people and keep
them focused right and it's something
and I just believe like something
interesting will happen if you do
something for long enough something
interesting will happen and I was like
it's just my job to just like shield
this team and just keep going and I
think um when notebook LM did blow up
the thing that was most surprising was
how I felt like the narrative changed
and I it was really really to me one of
like the most culturally like shocking
things where I felt like there was the
narrative of like Google is like this
like dumb product organization whatever
they can't build new things. it felt
really prevalent to wow they're back
they're doing cool things turns out they
can build new things and I think like it
started to to really pick up like in
terms of like the momentum like AI
studio right especially like with Logan
like tweeting so much it's just like wow
they're actually like cool people nano
banana jewels like look at all this
stuff that they're able to ship really
quickly and so I feel like if I had to
sort of think about the difference
between these two times where Google was
not cool Google becoming Cool. There was
like a very clear moment there where I'm
like, "Oh, we helped kickstart that
movement."
You made Google. Put that on your
business card.
Can't wait. Can't wait to put that on my
LinkedIn.
I feel like Google being cool oscillates
maybe at like an increasing speed these
days.
Yeah. Yeah. I mean, I think like the the
meme, right, is just like everybody just
takes turns. It's like it's OpenAI
today, it's Google tomorrow, it's
anthropic the next day, Grock even. Like
I don't
Wait, so also you're telling me the 20%
time is actually real?
Yeah. Um, well, I mean, it's not really
20%. I think that's the most uh
ridiculous thing about it. Um, because
at the time I was leading AI test
kitchen and um this was so funny. Like I
can't believe like Josh tricked me into
this. He was like, "And while you're
working on AI test kitchen," he's like,
"Why don't you build a new business for
Google?" And I'm like, "Wow, sounds
great. Sounds like a cool opportunity,
right? I'm going to go build something.
Um, but it was very hard because
shipping AI test kitchen was hard. Um,
and then you had to think about this
like totally new thing on the side with
the same team that you had. And so we
really did have to pull volunteers from
like literally like every corner of the
earth that you could find inside of
Google that you, you know, a person that
you could get jazzed about this like
really foreign concept of like upload a
document and talk to it. especially
because like in the beginning there were
not a lot of documents you could upload.
Um but yeah, I mean we were able to pull
through and I think like to to the
credit of I think leadership at Google,
we did all of these demos and they were
like, "All right, keep going. Seems
weird, seems good, keep going." And
yeah, we did.
It is a testament. I feel like you could
spend your your free time on working
toward your next performance review or
building the new or building the new
revenue stream for for Google and I
think we know which one most people
choose.
Well, I'll be very honest that I did not
ever write my performance reviews. I
think like there was a very clear period
in time where I just completely stopped.
I was like, you know, I really do not
like doing this and I am only committed
to doing things that I like and so I
stopped doing it. There are tens of
thousands of big tech employees who
agree with you and also do not like
their performance review.
My my manager like there was like one
cycle where she was like you are so
overdue on like your performance review.
She's like how about I write it. I was
like smashing idea. Yeah, I think you
should.
I mean I think you have another winning
product there Risa.
Oh yeah. AI for performance reviews.
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That's work.devaccess.
So you're riding high. You've made
Google cool and then you decide to leave
and do a startup. Is that what happened?
Yes. Yes. I actually um I think it was
so unbelievable to many people that they
thought I was unwell. And I didn't
realize it until later that that people
thought I might have not been okay, but
they, you know, I'll never forget when I
when I quit. Um Josh was like, "Hey,"
he's like, "Maybe you need a break."
He's like, "Maybe you just need a
vacation. Maybe you're tired." And I was
like, "Josh, what are you talking
about?" I was like, "This is the biggest
moment in my life. I'm like taking this
thing that I worked so hard for and I am
leaving it behind because I see the
promise of something else outside." I
was like, "I've never thought clearer in
my life." And it was actually quite
emotional for me, you know, because of
like what I had shared earlier, which
was I didn't come from a, you know,
particularly wealthy background. Like I
immigrated to the states. I didn't get
to go to college. And I found myself at
Google making more than I ever had in my
life. And I was just suddenly ready to
walk away from it. And so there was
actually one night I woke up, it was
like at 4:00 a.m. And I just burst into
tears. I was just like crying, right?
And this was before I quit. I was about
to quit and I was crying and my husband
was just so startled. He was like, "Are
you okay? Does something hurt? Do you
have to go to the hospital?" And I was
like, "I'm so like emotional about this
moment because I realized that my dream
was to go start a company." And I was
like, I have never felt that the right
time was now more than ever. But I also
have never felt so poor in my life. I
was like, "It's just so it's so crazy
that I like am imagining walking away
from this thing that I I built for me
and my family." And my husband was
looking at me. He's just like, "Listen
to this." He's like, "Listen." He's
like, "You know, they're going to try to
give you like money to stay, right?" But
he's like, "But how much do you think
you're worth? How much are your IDs
worth?" I was like, "What?" He's like,
"What's the number?" He's like, "How
much is your ID worth?" I was like, "I
don't know." He's like, "Okay, is it $10
million?" I was like, "I don't know."
He's like, "Is it a hundred million?"
And I'm like, "What are you asking me?"
I'm like balling my eyes out. You're
asking me a number. And he like grabs
me. He's like, "Listen, girl." He's
like, "You are not a $10 million girl.
You're not even a hundred million girl."
He's like, "You're a $1 billion idea
girl." He's like, "You go out there, you
do it." And he's like, "And I got you."
And I'm like, "What? Where did he get
this?" At like 4 in the morning. But it
was to me like just one of the most like
impactful moments of my life where I was
like here I am you know thinking about
it this way and I live with this person
who sees me in this like totally
different way and he was like you go get
it. He's like you go quit your job. He's
like don't go into this afraid. And I
was like man wow. Yeah. Crazy.
I think he's coming on the show next.
What a guy.
He's a very He's a very private like
very introverted guy. That's why like
the pep talk came out of nowhere. So,
sounds like the goat to me.
Yeah, it it was pretty good.
I so identify that with that as someone
who just left uh the best job I'd ever
had to start my own thing and to start
my own company. And Ellis has started
his own company. And yeah, I feel like a
lot of people can identify with that
roller coaster you just described.
Congrats to all.
Yeah, but you have to you have to have
something that you're working towards.
You have to have something that is so
motivating for you to leave that safety
net, right? And so I'm curious like what
was that besides like I want to start a
company? What was the like product
insight or the thing that you were like
this has to exist?
So I think it's crazy because the idea
that we left with is not even the idea
that we've built and I tell this to
everybody which is look you know
especially if you're coming out of a
large company or you're working like a
role the idea that you have is going to
change. And I think the thing you have
to have faith in is that you are going
to be able to navigate it. Like don't
bet on your idea, but bet on yourself,
right? Bet on your ability to navigate
whatever the thing is that you're doing.
And that has proven true for us. But the
specific idea that we actually quit
with, um, it feels funny to describe it
now, but I I remember at the time I was
like, you know what, somebody needs to
give these LLM computers so that they
can actually do interesting things. And
I was like, why don't we build a
platform to basically spin up a bunch of
LLMs or agents as we call them now. Give
them computers, give them autonomy, give
them access to Slack and messages and
phone and have them go do interesting
things on your behalf and they just talk
with you just like regular people do.
And that was actually the that was the
idea that we quit with. And then when we
quit, we were like, well, wait a second,
you know, let's take 3 days, just study
what's out there, take a beat, be like
real human beings, and see what is it
that we want to build. And so the idea
morphed many, many times before we got
to where we are today.
That's uh uh something every VC loves to
hear, right? The founders that are just
kind of obsessed with a specific problem
space and they're going to get there
somehow someway. I guess for you it's
like been to Sid's childhood.
Yeah. that you're after this. They're
like, "Yeah, I'm putting money on that
girl."
Yeah. I mean, I I have loved like
technology since I was like the
beginning of time. And I honestly like I
I remember building computers with my
dad. Like even though we didn't have
much money, my dad was like, "We could
buy parts and we could like build our
own computer." And I've just like been
that way my whole life. And I think um
it's so funny. There was a a publication
wrote to me. They were like, "Hey, you
know, congrats on your fund raise. Do
you want us to publish the deck that you
used to raise money?" Because like
that's like a thing we do. We share with
people how, you know, people are raising
money these days. And I had to write
back and I was like, there was no deck.
I didn't have a deck. Like I just went I
met with VCs and I was like I I did have
a moment where I was like, should I have
one? But it was very similar to like how
I felt when I was at Google where I was
like, well, I could do it the way that I
think other people do it or I could just
do it the way that I think I want to do
it. And the way that I just wanted to do
it was I wanted to show up and be like,
look, here I am. I have an idea. The
idea could be kind of cool. But the
thing that's actually really cool is
it's me and a group of people that I
know can build something interesting. So
it's like you can bet on the people or
you can bet on the idea, right? Which
kind of person are you?
Let's shift gears to Hux where we are
today. How would you describe what it
is?
Wow. Well, uh, today I would describe it
as a personalized audio app that creates
podcasts or radio stations based on the
things you care about. It makes um
content from your emails, your calendar,
your interests, and pretty much just any
query that you type in.
I've been using it for the last several
days, and I've been pretty impressed. I
feel like it's doing things on like a
number of different levels. It's one
thing to get like the voice and cadence
right. It's another to like create a
nice program of your day.
Morning Alice. Sliding in just before
that Hu session kicks off. Looks like
today's paced but pretty focused.
Yeah, that backtoback access recording
block is coming up fast. We'll keep this
tight so you can get prepped without
scrambling.
Some major waves in AI to get to later.
Think huge chip deals and a big push on
new developer tools. Also, music charts
are shaking up again. if you need a
breather from the tech headlines.
But I feel like for most people, this is
actually going to be their first
experience with like aentic AI like
searching for things for them. You know
what I mean?
Yeah. Yeah. No, it's that's totally
right. And I think um we were joking
about this the other day where we were
like, you know, the funny part about
building something that works really
well and is really interesting and is
magical for folks is that on the surface
it has to be so simple, right? like
where you don't have any cognitive load
about what the thing is. And for the
record, I don't think we're completely
there yet, but we try our best to make
it really simple. It's just like make a
podcast or a radio station about
anything. But underneath it, it is very
technically complex to create a low to
no latency audio platform about
anything. And the promise is that you
know you care about all these things um
but maybe you care to listen to the
topic to something about the topic
multiple times a day right so it's like
how do you at multiple times of the day
tell the user hey something has changed
like let's say like open AI right you
could go days where there's like not
that much interesting news about them
but then one day there's like a very
interesting news story whether it's like
Sora coming out or dev day happening
right and suddenly there's a bunch of
things you might want to listen to so I
I think being able to enable this kind
of like I know this person is interested
in open AI. I'm going to try to make
sure I understand what do they know so
far. How do I give them the most recent
thing? How do I make it so that that
content is actually personalized to
their context? Like that stuff is pretty
hard and there's like a lot of
complexity under the hood that goes into
it. But I think that when you get it
right, it's pretty magical. where um I
was creating um a podcast about the
Mariners, which is like really funny
because I'm not super into sports, but
I'm like really into the Mariners. And
it somehow knows this about me. So, it
was just like going through like the
different sort of like results of like,
okay, here's like what happened with the
game, here's like the record, okay, but
let me explain why this is important.
And it was pretty cool. I was like, oh,
it's not like your typical sports
broadcast.
There's something about radio. I feel
like I saw an infographic the other day
that was looking at like the time spent
for audio per day and like a solid third
of it is still like AMFM radio and I
think in this moment where everybody is
constantly pulling things on demand like
it's pretty damn nice to have someone
just like read to you. like I'm signed
up to the LA NPR uh KCRW and it's just
like here's five news stories from today
and I'm like wait not a million that I
have to feel guilty about not reading
but just five please. I I think that's
the that's the interesting part of like
what like this moment we're in which is
I think about this all the time where
we've never had this choice before right
where I'm like hey dev day let's just
take dev day I really care about what
happened there I do not want to listen
to an hour and a half keynote right it's
like maybe I would on a different day
but today I need the 5minute rundown but
then maybe there's a different topic
that I actually care a lot about which
is like I want to about like the history
of Star Trek like how like what was Gene
Rodenberry thinking like I have actually
I have no idea right so maybe I want to
listen to like a 40minute thing about
that but I think like the flexibility of
a couple of different things which is
like how long I want to listen for what
the specific topics are what the angle
even is how is this even relevant to me
like I think those are the things that
are possible today with AI that was like
not really scalable or possible in like
the preAI times and so I I think like
there's like this very interesting
question of one, do people care, right?
Is this actually like an interesting
problem? And I think the second question
of like what are the correct knobs to
give to people? Because it's like you
don't want to build a thing that has
like a thousand buttons, right? And
someone's always fiddling it. I think
you could probably land on this like
middle path where it's like it's just
magical for 95% of people and the 5%
that want to fiddle like we have the
correct controls.
I really appreciated how simple the
interface was. I'm still getting my head
around the idea of AI podcast, AI radio.
I think because I'm such a podcast power
user, and I'm drowning in human created
podcast that I need to listen to. It
feels like listening to an AI podcast
feels just strange to me. But I will say
the the daily overview thing was Dev Day
was a perfect example. We're recording
this the day after the open dev day and
I was I I was there and like I had a
packed calendar. It was unusual for me
and I was traveling that day and I had
like I was doing a day trip up from LA
and I was thinking of you actually in
this conversation a lot at Dev Day
because uh I went to this Q&A with um
with Sam Alman after the keynote and he
was talking about how he thinks that AI
uh will be primarily used through voice
and he's like so into voice as the main
input for AI and I think that probably
has to do with the devices he's working
on with Johnny IV and obviously CHBT has
advanced voice mode and all that but It
does feel like voice is a really unique
way and powerful way to interact with
this stuff.
I agree. I think that um that's the next
horizon for us. And I actually think
that the initial step is um I think that
it's easy for people who have this kind
of like internal monologue to make the
leap, right? Like if you already have an
internal monologue, I think it's easy
for you to imagine that you could have
like an AI voice assistant. like you
watch the movie Her and you're like,
"For sure, right? I get it." But then I
think for most people um the movie Her
is just a movie. It's just an
interesting sci-fi thing because I think
a lot of people don't think about the
world as this like interactive interface
for technology, right? Like it's super
nerdy. I think most people just live
life and that's it. And I think that the
key to this is is actually passive
content that you make interactive. And I
think that's the bet we're making with
Hux, which is how can I give the user so
much value with like nothing like they
don't have to do anything, right? And so
like when you use Hux, like you open the
app and you just press play, right? You
don't have to ask a question. You don't
have to start a chat. You don't even
have to say here's how I'm feeling
today. Um, and as much as possible, we
try to constrain the amount of things
that there are to press on the screen at
any given time for this reason because I
think that this is like the next page of
AI or technology in general, which is
like don't make it hard for the user to
get something useful out of it. Um, and
I think if you lay that foundation down
really really well, um, you you unlock
the next step, which is you you delight
them with interactivity, right? and you
sort of teach the user that like, hey,
you know what? The world can be this
like interactive like technological
interface where you're listening to
something interesting. Maybe you have a
question, right? We can't do that today.
We can't interrupt podcasts today. We
can't interrupt radio stations, but what
if you could, right? And maybe it
actually says something like, "Hey,
Ellis, this is very interesting for you,
like this specific thing." And you're
like, "Why, you know, why would it say
that?" So, I think like there's like an
opportunity to build passive content
that invites the user to participate in
this like totally novel next generation
behavior.
As a professional podcaster for a long
time, I would have loved to have been
able to go back and interrupt myself
listening back to myself and be like,
"Stop saying um stop stop doing filler
words." I'd love to go back and redo my
pods. If you can invent that, I'll pay
you a lot of money.
I mean, an um remover is pretty easy.
A lot of people in tech talk about like
what is the thorough putut of the
different modalities
and you're like what are you talking
about and then they're like well what's
the IO potential of visual versus video
versus audio and it's like dude like
it's not about that it's just about the
time spent
like parts of your day like and that's I
think why you're seeing I mean what what
is it like 3 to four hours per day of
audio time spent like up there with
video time spent I feel like uh for that
same reason and it's not that it's like
oh the death of reading or this or that
I mean it's just looking at the
opportunities and creating experiences
for them.
Yeah. I mean I think largely um you know
when we started this particular
incarnation of the app one of the things
I was I was talking to the team about is
like it's kind of crazy that when you
build anything you have to compete for
the user's eyeballs. It's like it's like
a weird business to be in, right? I am
trying to steal your attention from
something else that you are doing. And
audio is really special in the sense
that you can participate in it when you
are doing something else. Maybe you're
taking a walk, maybe you're riding your
bike, maybe you're working out, maybe
you're doing your chores. And actually
like a lot of our users, they whenever
they send us feedback, they tell us the
thing they're doing. And it's like this
really magical organic thing where
someone will be like, "I was walking my
dog when Hu did this or I was driving to
work when Hux did this." It's like kind
of cute where I'm like we're just
people. We're just people doing stuff.
And if we we sort of think about this is
like, hey, what's your place in a
person's life? And it's like, how can
you make that place really good? Like
that that's like our singular motivation
is like, hey, if you listen to it for
like 15 minutes during your commute, how
do you make it like a pretty good 15
minutes where you were like, wow, I'm
glad that I did that. And um I think
that's why this particular race or this
particular game of like audio is
actually like a really meaningful one
where you're like how creating
meaningful and interesting audio content
is not that easy.
No, but it's like a pretty it's a pretty
special place. Yeah. If you if you
unlock it, if you unlock it, it's pretty
good. And I and I think about this like
I listen to podcasts a lot. I listen to
music a lot. I listen to hucks a lot.
And I I feel good every time I do these
things. I feel pretty good.
It seems like in some ways, while we
might talk about it as radio or podcasts
or whatnot, it seems like you're kind of
going to be at the center of this like
holy grail moment of AI that pulls
things for you and gives them to you
whether it's audio or a feed.
And I you tweeted the other day that
OpenAI's new pulse feature has some
striking similarities to Hu. C can you
tell us about that? feel like they they
cloned your old website as opposed to
your new website. But uh
yeah. Yeah, it it was interesting I
think because you know when I first saw
it I saw the video first and I was like
oh my gosh. I was like it's like the old
website but then I kept poking around
and I was like some things were really
similar like the framing of um you know
it's all about you versus like it's all
it's all you. I was like okay it's like
super close. We looked at sort of like,
you know, no scrolling, listen and and
it's kind of like personalized feed
instead, proactive versus like doom
scrolling. There was just like multiple
things that made me think, okay, right?
If it was like one design element, like
that's that's okay. That's cool. But I
think because it was so close, I kind of
felt like, well, you know, it's tough,
right? Like I don't work at Google
anymore. like I'm the little guy and
Open AI is this behemoth
um who is basically taking like our same
message and they're saying this is the
future. So on one hand I was like really
jazzed. I was like wow this is like
really cool like we launched it before
they did and they said the same thing
and it seems like many people are
excited about it. So in general it's
like very cool validation for the space
and the direction we're in. On the other
hand it's super scary. It's like, oh
man, like do I really want to take them
on? Um, but I think in practical terms,
this happened all the time when we were
working on Notebook LM2. I think in
practical terms, I think you see a lot
of this in emerging products and product
ideas and product paradigms, which is
like maybe you don't do it on purpose,
right? Like you don't literally look at
a website and you like copy it. Maybe
you don't. Um, but maybe you're
influenced by it down the road, right?
And it comes out in your writing. it
comes out in your design and then it it
starts to look really similar because
everybody is kind of like trying to find
inspiration for something that doesn't
exist. Um, what I think is true though
is that what differentiates products is
basically how long you go at the problem
for and how differentiated your insights
are. And I think that's like kind of a
weird thing to say, but I said it all
the time when we were raw notebook,
which is like these things will happen
where people will crop up. They will do
the same thing you were doing. But the
thing that you have to remember is that
even though it's interesting to look at
what they are doing, it's what you are
doing that actually makes the
difference, right? Like for your life,
for your customer's lives. And the truth
is that you just have to you just have
to keep going. You have to keep going at
it. I mean, I think um
even in the two weeks since we've
launched, I think we've learned so much
about what users want and what the user
experience is that I'm just like, wow.
like that makes me feel good about the
direction we're going in and I don't
particularly feel the need to stop just
because, you know, we might be doing
something similar to Open AI.
I asked uh Sam Alman at the Devday Q&A
yesterday about Pulse and he said it was
his favorite feature. Uh, and uh, for
those who don't know, it's gated right
now to the 200 a month pro tier of
CHAGPT, but it's the first time that
Chat GPT will use your context to
suggest things to you and push things to
you like like Hux, like like more of an
assistant. Uh, and I think they see it
as a huge opportunity to make chat GPT
less um, insurmountable, less
overwhelming to people who don't know
how to prompt it, right? Because that's
the thing with AI right now is to really
take advantage of it. You have to know
how to extract from it. But there's
something magical when it can just bring
things to you and learn from you. And I
think that's like what you're doing with
Hux. And Open AI seemed very very
excited in that direction. So uh it's
it's it's really interesting and um you
can you can monetize it in a lot of
interesting ways. Like I'm curious like
how you think about that. Is it for a
product like this? Do you just do
subscriptions or do you think that at a
certain scale there's an opportunity to
do like really good hightouch
advertising in an interface like this?
Um I think that's probably what OpenAI
will do actually for Pulse is kind of
what they were hinting. So I'd be
curious to hear how you feel about that.
I mean I think we're really really early
still. Um but I'll tell you like my
early thoughts on it which is I think
that in order to keep most products free
like you'll have to do advertising. I
think that's just kind of how these
types of products work. But, you know,
the stage we're in is we're just trying
to validate, is this interesting to
people? Do they want this? Is it useful?
And I think when we get to the the part
about monetization, I think those are
the only two avenues, which is like you
could do a subscription, you could do
ads, you could do both. But the way I
think about ads is if you have a system
that actually knows you uniquely well,
um I think you could solve a really
important problem for both advertisers
and people, which is I don't really want
ads for things that I don't want to buy.
And I know that advertisers don't want
to spend their money showing ads to
people who aren't going to do anything
about it either. Uh, and I think about
th this sort of like two-sided problem
where it's like, okay, look, let's say
you're you're like blue bottle and you
want to advertise, right? I think it's
not terribly difficult with how Hux has
been built to just know like, okay, this
person's going to be in Palo Alto. They
have a meeting on University A, right?
This person drinks a lot of cold brew
cuz I see their receipts all the time.
It's not crazy to be like, Rya, you have
a meeting, blah, blah, blah. Here's an
ad, right? and just like disclose it to
the user and just say like it's an ad.
Blue bottles right there. They have cold
brew. They have like a single origin
blend. They have a multi- origin blend.
It costs this much, but here's a 25%
coupon.
And here's the bathroom code.
And here's the bathroom code,
which we pulled from Yelp.
So, I think I think there's something
there's something interesting to be
done. I think we're kind of far away
from doing it. Uh, but yeah, I mean,
lots of things to think about there.
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That's work.dev/access.
How soon is the quality of the voice
going to be indistinguishable from
humans? You think?
I mean, I think you see these like
studies that come out and they're like,
"Oh, voice AI is not distinguishable
from humans, right? Most people can't
tell already." And so I see those
studies and I think about it and I'm
like, well, I wonder what those contexts
are, you know, whether it's like
customer support or maybe when you make
reservations, right, and you call for
things like that. Um, but I think when
you're producing long format content, I
think that there's like an interesting
thing that happens, which is you can
probably tell it's not a human, but the
quality is good enough where it probably
doesn't bother you anymore. So, I think
it's probably not so much that, you
know, you can't tell it's a person
versus not a person, but I think it
comes down to like is it tolerable
enough for this particular media that
you're consuming. Um, and that's really
what what we measure, which is like a
lot of people are put off by AI voices
because it's like really weird. It's
like still very like dystopian to think
about there's like things pretending to
be people. But I try to think about it
from a perspective of like human voices
have a particular quality to it where we
can listen to them. Right? Like it like
mentally we're just like yeah I listen
to whatever this person is saying and
I'm okay with it. Whereas like my kids
call them clankers, right? They're like
I'm not listening. They actually say
this all the time. They're like I'm not
listening to a clanker. I'm like whoa
that's super funny.
It's like, how how do we get to a
no clankers in this household?
My kids joke about it all the time.
They're like, "Mom, do you think like in
10 years I'm going to be like
introducing you to my clanker boyfriend
and you're going to be like, "Oh, Zoe,
why'd you date a Clanker?" You know? Um,
but I think I think that's the question,
which is like, are AI voices good enough
to be listened to?
Yeah. I mean, none of the AI voices are
going to be as good as the uh 931 Jack
FM voice here in Los Angeles. Have you
heard this guy?
No.
No.
He's incredible. He's like, "We play
what we want." Jack FM.
Yeah.
Yeah.
Highly recommend.
We We've been dancing around this Risa,
but uh behind all this is the fear I
have that you're going to put us out of
a job, Ellis and I. And so I'd like to
know your advice for human podcasters,
measly human podcasters in this moment
because it is kind of crazy when you see
how things are progressing and it's like
well if someone can just get a
hyperpersonalized podcast on any topic
it's like
where do I fit into that?
Yeah. Yeah. Yeah. No, I mean I think
this is like a serious question and it's
a serious question that I asked when we
worked on Notebook LM. And I'll say that
like my my perspective on this hasn't
changed too much. Like it's it's changed
a little bit. But with Notebook, one of
the things we discovered is that people
weren't trying to replace existing
content, right? They were just creating
content that didn't exist. And it was
really kind of funny to be like people
were creating podcasts out of their
resumes or they were creating podcasts
out of like you know personally I got
this like hund slide deck from like the
workspace folks when I was at Google and
I was like there's just no way I'm going
to read the thing right there just like
no chance right and there's no way that
Ellis and Alex are going to make a
podcast about this hundreds slide
workspace deck but now I had the ability
to turn it into one. Um, and so I think
like largely that is still true, people
want content that just doesn't exist and
is not feasibly going to be made. Um,
but I think one thing that is true that
has changed, you know, since since we
launched Notebook LM is I think it's
kind of like the eyeballs um,
perspective, which is you are just
competing for a limited amount of space
in a user's day. And I think that's very
real. And we think about hawks as like
something you add to your routine versus
something that displaces something in
your routine, but that's like overly
optimistic, like you know, of course
it's like replacing something,
especially if you're already like a
listener. Um, and so we actually ask
people all the time, we're like, what
did you replace with Hux? Like what were
you doing? And I think for the most
part, many people actually don't say
that they were listening to something
else. And this to me is like very
interesting which indicates either we
are reaching a subset of people that
were not podcast listeners to begin with
or like music listeners. Um but I think
we'll probably see the results of this
change over time. And so my my sort of
TLDDR on here is that for the first time
I think we have technology that competes
with like the audio space. I think we're
going to discover how that changes.
Personally I still listen to the same
amount of like podcasts that I do. I
just listen to Hux is like a totally
different time.
All right, we're safe for now, Ellis.
Yeah, I feel like I mean this is kind of
my broader take on like AI's
intersection with news and whatnot. I
think it's like if you're like a link
blog or a link newsletter that
aggregates a very I don't know
predictable subset of tech news like
yeah I mean that's also just not that
differentiated or interesting even like
of a skill set you know meanwhile if you
are bringing in all elements of your
experience opinion expression even if
you're an artist like that's the thing
that AI really can't do and so I feel
like it's just pushing us in that
direction um we need to think about how
to help you uh self-actualize into the
most differentiated version of yourself,
Alex. I think that that's how we ensure
your future is safe.
Yeah, this is a this is going to be a an
important process we'll we'll we'll do
together on the show. Um what was a
product you tried lately that blew your
mind?
Oh, I really like Sora. I really like
the Sora and I was so surprised because
I'm not a video consumer number one.
Like I don't even use Tik Tok which is
embarrassing but uh I am also definitely
not a video creator but I was really
impressed with the novelty of the cameo
feature and the thing that was so
startling to me was that I wanted to see
myself in the videos which I have never
had any such desire to do.
Yeah,
but I I the very first one I made was me
in Arachus like in Dune with like a
sandworm and I was like that is so
goofy. It is so cool. Um, and it was
delightful and I probably used it for 24
hours and I didn't use it again. But I
think for the 24 hours that I did, it
was quite magical.
Risa, we really have enjoyed having this
convo with you and uh, we really
appreciate you coming on the show.
Thank you. Thanks for inviting me. This
has been really fun. Thanks for asking
me about my favorite Star Trek captain.
To be continued, we'll do uh, we'll do
favorite species of aliens next round.
All right.
Species species A472 is my all-time
favorite. Kardashians for sure.
Well, that was a fun chat. And Alex, you
now have a personal podcast to listen to
as you scoop your dog's poop every day.
Uh, is that like literally the only free
time you have left that has been
unmonetized by some company?
Pretty much. That's my hu time.
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Gopalan. We will see you next week. Bye.
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