Columbia Business School — Meet CAiSEY

So, I'm working with Casey, and Casey will provide me a few different options for the uh type of discussion I want to have. So, it lets me pick an opinion or

have. So, it lets me pick an opinion or one of the sides of a debate. In this

instance, should Netflix prioritize its content strategy? And I can choose one

content strategy? And I can choose one of the two sides that it's providing.

So, I believe Netflix should invest more in their original content. So, I'm going to choose that sign. Now, I'm here as your friendly partner to help you explore different angles. I know you've

chosen the position that Netflix should invest more in original content than third party licensing. Could you kick things off for us by sharing a quick opening argument for why you think that's the way to go? What I like about

this is I'm a little quieter in class and so this is a pretty low stakes way for me to be able to talk through my positions instead of actually having the pressure the first time debating this in

front of the 60 70 80 other students we had in class. So,

hi Casey. I believe that Netflix should invest more in their original content than third party licensing.

I can see why you'd say that. You're

thinking that Netflix's original content could be a more cost-effective play over time, especially with reality shows and other formats they're strong at and that third party licensing might get pricier

as competition heats up. That's an

interesting angle. Now, I'm going to take the opposite position that Netflix should invest more in thirdparty licensing than original content. Here's

my take. By licensing big established franchises or popular shows, Netflix could draw in audiences quickly and tap into existing fan bases, reducing some of the risk of relying only on

originals.

Hi, Casey. That's a very good argument.

um from my perspective is you've already been around for quite some time as Netflix and you've had the ability to build your brand and so you're able to invest more in your original content

because now you're able to focus more on the brand recognition itself of Netflix original shows which can draw in the same amount of people as if you were to

license a very very uh popular show from previous generations. That's a solid

previous generations. That's a solid point because you're suggesting that Netflix originals now have their own pull. You're basically arguing that

pull. You're basically arguing that Netflix originals can be their own blockbuster brands and that continuing to build that catalog will fuel subscriber growth just like a licensed franchise might.

What typically happens is you continue talking and then at a natural stopping point you'd end the discussion and submit. Once you're at the end here, it

submit. Once you're at the end here, it gives you personalized feedback. And so

it's not only the feedback that comes during the discussion, but these are notes that you can take away. In my

example, I use this before class. So I'd

bring notes to class and be able to discuss with those or it's just your own personalized feedback that you can take with you for whatever you want to do afterwards. So here it has both your

afterwards. So here it has both your position and the other position of the AI, your key points, the counter arguments, your argument, etc., etc. And

then it talked, what I always liked is it always pushed me for specific examples, which always does really well um both obviously when you're debating Casey, but of course in the real world, as well as what are the effective points

that you brought in and areas of improvement. So it's always those areas

improvement. So it's always those areas of improvement I try to improve during the class discussion. Copy these, write them down, and then you could do this for any of the case examples that we had

during class.

So there's a really distinct aspect about student uses of Casey and other IE tools that we noticed immediately. Casey

is the only AI tool that I can think of that actually asks students to slow down. It asks students to not summarize

down. It asks students to not summarize and condense but rather to explore their thoughts to deepen their thoughts as well. Whereas I thought that students

well. Whereas I thought that students would engage in let's say a five minute long Casey conversation then that would be enough to prepare for them for class discussion. What I hadn't anticipated

discussion. What I hadn't anticipated was that when I first piloted Casey and this has now been confirmed by thousands of students who are using Casey across business schools is that when they talk

to Casey they frequently want to go on for longer. An average is usually around

for longer. An average is usually around 10 to 20 minutes and that's a lot of dialogue. That's a lot of critical

dialogue. That's a lot of critical thinking. That's a lot of deepening of

thinking. That's a lot of deepening of different perspectives as well. Students

will bring up points that they had when they engaged in a conversation with Casey. And so slowing students down is

Casey. And so slowing students down is possible with AI and it's in a way that students will crave and that they will make time