LongCut logo

Dad Home Schools Kid on How To Sell

By Grant Cardone

Summary

## Key takeaways - **62.5% Close Rate at Age 13**: Scarlett closed 5 out of 8 prospects she spoke to, hitting a 62.5% close rate that Grant calls 'the greatest closer in the world.' [05:00] - **Know Exact Numbers or Get an F**: Grant demands she divide sales by total calls to know her real conversion math, giving her an A on excuses but a C on data collection. [04:27] - **Force Commitment on Callbacks**: When a prospect says 'call me back in 5 minutes,' Scarlett is coached to ask, 'Is there any reason a call in 5 minutes won't work?' to lock them in. [06:57] - **Don't Hang Up Too Fast**: When a buyer says she can't attend, Scarlett should offer to send a recording or ask who'd she'd like to gift a ticket to instead of ending the call. [10:22] - **Repeat Callback Number Twice**: On voicemails, she should slow down and repeat the phone number two times so prospects can actually write it down. [08:24] - **Always Pitch the Upsell**: After closing Kevin on an Executive ticket, Scarlett immediately asks if he'd like to add another ticket or attend the upcoming summits. [13:00]

Topics Covered

  • Know Your Exact Numbers to Scale Sales
  • Lock In Commitments With One Question
  • Turn Rejections Into Commitments With Guilt
  • Sell Transparently: Disclose Your Commission

Full Transcript

not available. Please leave your message for 786.

Oh, that's sweet. So, I can't come this year. Oh, I understand. Is there a

year. Oh, I understand. Is there a particular reason? I was wondering what

particular reason? I was wondering what uh what you're interested in putting you down for for 10x ladies.

When is it 10x ladies? 10x ladies is August 15th through 16th. And that's a Friday and a Saturday. August 15th

through 16th. Yeah. So, just two day event. And

16th. Yeah. So, just two day event. And

it's the last one ever. I know we win the 10X ladies the last year and I like it. Why? I bought many things about

it. Why? I bought many things about Phoenix. So I want to go I don't want to

Phoenix. So I want to go I don't want to say no.

Let me know that you sent me earlier.

What is another one? What executive?

What's another one? Executive. And then

we have we have VIP which is 1,997 if you want to do that one. VIP. You want

to do VIP?

Yes. That is super exciting. No. Yes.

Can you train? No executive. Yeah, no

executive.

Can we put you down for two?

Because I don't know yet if I could go out right now. That's completely

understandable. But maybe in the future you can find someone to come with you. I

just want to let you know that if you buy two tickets and aren't able to fill one of the seats, you can use that toward a future event.

Yeah. No. Yeah, that's great. I can buy those. You can buy interesting card just

those. You can buy interesting card just in case I can go. I can send any of my team. So you're going to buy two

team. So you're going to buy two tickets. One.

tickets. One.

Okay, I understand. But what is another one? VIP. Yes, VIP. VIP. Yes. So, we're

one? VIP. Yes, VIP. VIP. Yes. So, we're

sending you a VIP ticket over. I will

buy more. I will buy more. Just now.

That's exciting. We'll definitely keep in communication, you and I, and I will um I'll be I look forward to talking to you. Ah, thank you so much. I appreciate

you. Ah, thank you so much. I appreciate

it.

Pleasure to talk to you. Mine as well.

Could you check your email and see if you got the invoice? Yeah, I'm in right now.

Ellie, you have a good person selling with you right now. The best. You're

cheating. You're cheating. She's the

best. That's not fair. I'm a secret weapon to get a stats up. That's true.

That's totally true. One second. Put my

car information. Hey, I didn't receive the link. I don't I need to check from

the link. I don't I need to check from pay the flight from GR and and I need that 100 books.

You need 100 bucks? Yes, 100 bucks. And

um Hi. Hello. How are you? Good. How are

Hi. Hello. How are you? Good. How are

you? I'm great. Thank you.

Thank you so much. I really appreciate you.

Yeah. Good apprentice.

Yes. No, she's amazing. All right, we're going to celebrate you. We're going to celebrate.

Thank you.

All right, guys. Guys, guys, give it up for Scarlet. Get in Gabby Lady.

for Scarlet. Get in Gabby Lady.

Okay, let me see your Let me see your uh Do you have your script down? Yes. Dude,

you're doing great. I'm great at my script so much. You're killing the script. This is The Last Lady. What are

script. This is The Last Lady. What are

the parts of the script? Um, you want me to give it to you? Yeah. Okay. Hi,

Grant. My name is Scarlett Cardone. Um,

my dad wanted me to call you because he heard that you're interested in having a seat at 10x Ladies and I wanted to know what I could do to help you secure your seat. You wanted about what? What is the

seat. You wanted about what? What is the event? The event is 10X Ladies. It's

event? The event is 10X Ladies. It's

through the dates August 15th and 16th.

Okay, you don't need to give me that.

It's flunk because I I want you to I want you to plant what they're calling about. Okay. Okay. When is the event?

about. Okay. Okay. When is the event?

The event is August 15th and 16th, which is Friday and Saturday. Oh, yeah. I was

interested in that. I I think I you know, your dad sends me a lot of emails.

That is our goal. That and the goal is not to send emails. The goal is to help him. Okay. You're doing good though. How

him. Okay. You're doing good though. How

many calls have you made so far? Like uh

40 something. Okay. You're taking good notes. Taking great notes. I love it.

notes. Taking great notes. I love it.

Nice shots. Oh, good. Okay. So, you've

taken, you know, and then I have more in the other pins. I sold five. There's an

update. You sold five now. Give me the cross. I get Okay. Okay. There you go.

cross. I get Okay. Okay. There you go.

Okay. You sold five. Yeah. Five. So,

what is that percentage? I don't know.

Let's get it. If you do it like this, you'll then know exactly what math you need. What What were you do working on

need. What What were you do working on here? Okay. Divide five into your number

here? Okay. Divide five into your number of calls. So, the reason I want you to

of calls. So, the reason I want you to know your numbers, your exact numbers, is tomorrow you're going to come in and know how many calls you have to make to how many people are going to pick up the phone to how many people you talk to, to

how many people you'll close. Okay. How

many people do you think we spoke to? I

want to say eight. Yeah, most people are. Okay. So, you're closing five out

are. Okay. So, you're closing five out of eight people you talk to. You're

closing 62.5%.

Guys, she's the greatest closer in the world. I'm doing great on your calls.

world. I'm doing great on your calls.

Thank you. Doing great on the number of calls. You could kick that up a little

calls. You could kick that up a little bit. Yeah. Okay. So, I'm going to give

bit. Yeah. Okay. So, I'm going to give you a B on number of calls. I'm going to give you an A on your script. Is it

because you wrote the script? I'm going

to give you a C on data collection.

That's fine. You're not recording the data correct? It's because I'm so busy.

data correct? It's because I'm so busy.

I'm ringing bells. I'm calling people.

I'm all over the place. I'm going to give you an A on excuses. Okay. Yeah,

you're a You have A+ on excuses. Okay.

Now, I need to hear a real call. Okay.

Let's call. Did we already called Kim?

The phone a little closer. It doesn't

come closer. Um, where's Lorine? I need

to call her back. But in the meantime, we're going to call Just call the next one. The next one. Next one. Okay. Um,

one. The next one. Next one. Okay. Um,

read read this one back to me. It's

Rachel. Okay. Call her and put her on speaker. Can I hit Is there a way for me

speaker. Can I hit Is there a way for me to hear? It's on speakerphone. Hello.

to hear? It's on speakerphone. Hello.

You just reach Rachel and dial 911.

Call. No, it'll just have us stay on.

Speed it up. No, it'll speed it up. Try

and hit zero. It's going to transfer me somewhere else. Okay, this ridiculous.

somewhere else. Okay, this ridiculous.

Okay, if I make her, try calling her again. Hit redial. Okay, it was What was

again. Hit redial. Okay, it was What was the number? Just hit redial. How do you

the number? Just hit redial. How do you hit redial? One thing is learning the

hit redial? One thing is learning the equipment, right? Redial. Yep. There you

equipment, right? Redial. Yep. There you

go. And that wouldn't come in helpful earlier. You're doing good, dude. Six. I

earlier. You're doing good, dude. Six. I

just saved you time. You're doing good.

You're You're six calls from our target.

No, I already hit my target. My target

was 5,000 calls. Hi, is this Aaron? Yes.

Hi, this is Scarlett Cardone of Grant Cardone's office. I heard you're

Cardone's office. I heard you're interested in 10X ladies and I wanted to know what I could do to help you secure a seat. Can I have you call me back in

a seat. Can I have you call me back in like five minutes? Sure. Sounds amazing.

Oh, okay. That would be great. I wish.

Okay. Five minutes. Be ready. All right.

Okay. Thanks. Bye. Bye. Dude, that's

awesome. Okay. Now, look, I want you to slow it down just a little bit. You want

to plant what you say and you want to make sure you're in good calm with her.

So, when she says, "Hey, can you call me back in 5 minutes?" Oh, that would be awesome. That'd be I look forward to

awesome. That'd be I look forward to calling you back in 5 minutes. Exactly.

Okay. Now, right now, when she puts you off for a second, you can ask her, "Is there any reason a call in 5 minutes won't work once she says cuz then she'll

be like, "Hold on a second." Oh, yeah. I

have something in 5 minutes. Can you

move it back 10 minutes? Or she might say, "Let's just do it right now. It's

better." Okay. So, what's the pitch you're going to do when they put you off? So, I'm going to say, "Is there any

off? So, I'm going to say, "Is there any They schedule another time." So, we say, "Is there any reason you wouldn't be able to pick up at that time?" Yeah,

exactly. And then and then she'll scan and become even more committed. Mhm. And

then your ending was great. I look

forward to talking to you if I missed.

Dude, that was awesome, bro. Wait, we

missed. Dude, you're a killer, bro. You

know, now now let's see, Aaron. Okay, so

we marked it down. Okay, I gave you another call here and you spoke to her, so I'm going to And then you're leaving a message. How many messages she left?

a message. How many messages she left?

Haven't been keeping track of that.

Every time. Yeah, if it's me, there's one person that had a voicemail.

Everybody else was good. Sprinkles. How

many messages she So 40 except how many calls? However many calls except for one

calls? However many calls except for one except for the Yeah. Okay. And are you giving them a phone number to call back?

Yes. Hold on. I have it. Nobody's called

you back yet. Nope. See, that's kind of how that works. Yeah. Okay. But at least I can. Let's go to the next one. Time is

I can. Let's go to the next one. Time is

money. Time is money. Yeah. Uh now now are you have you written down which one of these you've called? Please leave

your message for 786. Hi Claudia, this is Scarlett Cardone at Grant Cardone's office. I have something really

office. I have something really important I'd like to discuss with you.

If you could call me back at 3107770255, I would greatly appreciate it. Great

job. Great job. Thank you. You repeat

the number one more time cuz she wrote it down and you could be like, "Oh, let me get that number again." Okay. So,

just say, "Hey, three, it's 310." And

then she'll get it. Mhm. Or you could say, "Hey, grab a pen. I want to give you a number to call back." Okay. Okay.

Let's go to Heather. Heather, do you notice that you're getting more calls done with me than the other the other guys?

Cuz I'm a beast. Weird behavior.

Scarlet's making more phone calls than you guys are. You know what would make them even happier than me talking to them? What? You talking to them? Your

them? What? You talking to them? Your

call had been forward to mail. Heather,

trying to reach not available. Hi,

Heather. Um, my name is Scarlett Cardone. I'm at Grant Cardone's office.

Cardone. I'm at Grant Cardone's office.

Um, I would love to discuss something with you that's very important. If you

could call me back at 3107770255, that's 3107770255.

It would be amazing. Thank you so much.

Fantastic guys. This phone never hangs.

Go to the next one. Anna, pick it up.

Pick it up. Pick it up. I think Anna's gonna answer. Yeah. Well, this is Anna.

gonna answer. Yeah. Well, this is Anna.

Hi, Anna. This is Scarlett Cardone at Grant Cardone's office. I heard you're interested in 10X Ladies and I wanted to know what I could do to confirm your seat. Oh, that's sweet. So, I can't come

seat. Oh, that's sweet. So, I can't come this year. Oh, I understand. Is there a

this year. Oh, I understand. Is there a particular reason? I understand. Do you

particular reason? I understand. Do you

think there's anyone you would like to buy a ticket for? I don't think so. If

If it was, who would it be?

That's a big question. I'll ponder that.

Okay, great. Um, and in the meantime, we would love to send you something like a free book. Would you be interested? You

free book. Would you be interested? You

guys ready? I think I probably have all the books. All the books.

the books. All the books.

Yeah. Wow, you are a true collector.

Well, thank you for your time. Have a

good one. You, too. Bye-bye. Okay, don't

hang up so quick. Okay, you're a little quick on the hand up. That That's a real call right there. Okay. No, they show no interest.

They have everything.

Okay. So, we got to develop work on that call. So, tomorrow when you're training,

call. So, tomorrow when you're training, we're going to work that one out. These

guys already be keeping all their objections to every one of them. But

then I can't make it. You could have been like, since you have all our products, why don't I send you a recording of the event, you can't make it. Since you can't make it. Mhm. And

it. Since you can't make it. Mhm. And

she'd be like, "Oh, no. I can really make it." Cuz now she feels bad because

make it." Cuz now she feels bad because she's making a 13-year-old be a liar. Do

you think she knows I'm a 13-year-old?

She Yeah, sure. And she And she knows she's lying, too. Liar. Liar. Pants on

fire.

Hi, Kevin. Hello. Hi. This is Scarlett Cardone from Grant Cardone's office.

Hey, Scarlet. You know, I see you on uh on the videos and you are one sharp cookie. Oh, thank you so much. I'm so

cookie. Oh, thank you so much. I'm so

happy to be talking to you. On port on you already.

Um so, my dad actually wanted to call me because we had seen that you displayed interest in 10x ladies. Is there

anything I can do to help you confirm a seat? There's a girl I just hired and uh

seat? There's a girl I just hired and uh I bet she she confirmed that she'd like to go and I think that would be valuable. Yeah, absolutely. Let me get

valuable. Yeah, absolutely. Let me get you a ticket. What kind do you know what kind of ticket you would like? We have

um general which is $4.97, executive which is $9.97, VIP which is 1,997

and diamond which is 13900 13,997.

Now what does the second one include?

So, executive is $9.97 and it includes executive seating, networking opportunities, and you'll be involved in a private Facebook group and a premise picture of the model. And you can do a a

special photo op with Elena.

Okay. Okay. And then what about the how much? What was that?

much? What was that?

Okay. I think I'll probably do the second the VIP 990. The executive. Yeah,

that 990. Okay, got it. Well, we're

going to send you over the invoice. And

what card would you like to put that on?

I'll I'll use a uh I'll use an American Express. Okay, got it. This is so

Express. Okay, got it. This is so exciting.

Okay, we're sending it to your email.

Could you just stay on the phone with me and let me know if you get it?

Absolutely. Is there anything Is there anything else I can get for you? In case

this is um a selling point for you, I get a commission on whatever you buy.

Oh, yeah, it is, actually. Oh, that's

amazing. So, this is working out for both of us. This is a win-win.

And I just want to thank you so much because you're actually helping forward my um high school curriculum. And I

really appreciate you. Oh, absolutely.

My pleasure. What else did you want to do?

And is there anything else you would like to add to the order? Maybe another

ticket or some other event? You know, I I have that. Is this that one? Like

where? We have a business summit coming up July 18th through the 20th. If you'd

like to do something sooner, we have a real estate summit July 21st and 22nd.

And these are super valuable pieces of information. Super exciting events.

information. Super exciting events.

I do really enjoy the event a lot folk and Okay, got it. What is that training?

You know, where you watch all the videos and all your employees and I believe that's Cardone University. Yeah. Yeah.

Cardone University. And we have that and we just love it and our profit is actually 10xed and I'm not kidding about it. That is amazing.

it. That is amazing.

the best. I really really appreciate all the Well, we appreciate you. I'm so

happy that our our um tools are working for you. That's what they're here for.

for you. That's what they're here for.

Congratulations. Thank you. Okay, bye.

Hey, everyone, give it up for Kevin for buying 10x ladies tickets.

[Applause]

[Music] Heat.

Loading...

Loading video analysis...