Day 375 growing my SaaS to $1M
By Marc Lou
Summary
## Key takeaways - **Rapid MRR Growth**: The SaaS experienced exponential MRR growth, accelerating from 4 months to reach $1K MRR, to just 10 days to reach $8K MRR. [06:36], [06:48] - **Viral Feature Drives Acquisition**: A new visual feature that scouts Twitter for mentions of 'DataFast' caused a surge in new users, with at least two people mentioning the app every hour. [02:22], [02:37] - **Customer Loyalty and Pricing**: To reward early adopters, existing customers who subscribed before October 31st could keep their current price, contributing to a growth in MRR from 20% to 37% month-over-month. [01:58], [02:08] - **Building for Users**: The founder actively builds features based on customer feedback, emphasizing that user input is crucial for product development and growth. [01:43], [01:53] - **The Power of Shipping**: The core motivation for building comes from shipping creations, whether it's a website, videos, or tweets, regardless of immediate success. [08:00], [08:05]
Topics Covered
- How a small SaaS achieved rapid growth and milestones?
- Strategic pricing can dramatically accelerate growth.
- True entrepreneurship enables your desired lifestyle.
- Build it so good, people can't resist sharing.
- How to stay motivated before seeing results?
Full Transcript
Let's talk about the future of this
YouTube channel. There will be some
failures. Spend an entire day doing
nothing. Some learnings. There will be
some new features.
>> Holy [ __ ] It's amazing. There's your
photo on the map. This is going to be
the entire journey. [ __ ] this. Growing a
software business to a million dollar in
valuation.
I'm going to polish this and ship it.
>> It's AKM R.
>> Holy [ __ ]
>> If you think about it, it's crazy,
though.
>> Don't you dare. Don't you dare.
>> We just can't believe what just
happened.
>> We did 400 MR in 2 days.
>> Crazy. So, what is our MR now?
>> 7K.
>> 7K. The growth is crazy.
>> Let's see right here.
>> Holy [ __ ] The subscriber turn rate is
6.8%.
This is the lowest it has ever been and
it's down 27%.
And we pass 500 subscribers. 500 paying
customers. If you think about it, this
is crazy, you know. 500 people who
agrees to have their credit card charged
by the end of each month by me. 500
people. It's like a plane of people and
they're like they're flying with us and
they're like, "Hey, it's okay. Here's my
credit card numbers. At the end of the
month, you can charge it because the
product is good enough. [ __ ] yes, as sun
going to the moon. Holy [ __ ] Actually,
the thing is dataf fast price double on
31st October. That's what I said on
Twitter a couple days ago and I think
some people were in between subscribing
and I want to be cuz people help me
build this thing, right? I have a
customer support. People tell me
feedback and I just build what they say.
Mhm.
>> So thanks to the people who've been
using this app from the beginning who
trusted the app when there was nothing
we've been able to build like this
little SAS that now people like and so
all the I don't know 600 700 previous
customers they can keep the current
price if they subscribe before October
31st or if they keep their subscription
and because of that then the MR like
just the growth went from like growing
20% month over month to like 37% month
over month now.
>> So are you saying we have to increase
the price often?
>> December we quadruple the price. Yes. It
never stops. No, I think it's crazy and
I think also it's fun because it picked
and then it went flat for a couple days
and then recently I announced this new
feature. Yeah, you can see icons of
people and so whenever someone mentioned
data fast then then data fast will scout
Twitter and then this is a visual
feature. And I think a lot of people
join because of that. Literally every
single hour there's someone there's
there are multiple at least two people
mentioning that fastest.
>> Here's a tip. Make a new viral feature.
So make people talk about it. So the
word of mouth it will grow your says
very fast.
>> Make it so freaking good that people
cannot resist but share it.
>> Let's go. Mr. 10k. Yay.
Come and set me free.
>> Looks like you.
>> Let's Let's talk about the future of
this YouTube channel. Well, if you're
new here, uh my name is Mark. I have
built over 30 little websites in the
past 3 years. Most of them failed. One
of them changed my life. And it's a bit
cliche, but I made enough money to not
have to think about making money. And so
that leaves rooms for experiments like
uh growing a little software business to
a million dollar in valuation, which is
exactly what those new uh YouTube videos
that I'm going to put out are going to
be about. If you're wondering, a million
dollar in valuation, it's basically
around $20,000 in monthly recurring
revenue. And then if you apply a
multiple of four, you'll get a million
dollar in valuation. This is just a
fancy generic uh goal I give myself just
to have something to snack on to know if
I'm heading towards the right path. And
in this uh new format of YouTube videos,
I'm basically going to be documenting
everything. So it's a behind the scenes
of growing this software business. Uh
there will be some failures, there will
be some learnings, there will be some
new features I build, there will be some
AI uh lots of AI, lots of coffee as
well. And I also believe that uh this
new form of entrepreneurship is not just
about the business itself, but also
about the life around the business. So
it wouldn't really be fun for me if I
was not able to choose when I work uh go
travel whenever I want to decide to just
randomly on a Thursday afternoon watch a
movie with my wife. So there will be a
little bit of these too. Uh there will
be some workouts. There will be some
random diet experiments I'm trying in
order to uh feel better in my body.
There will be some health related stuff.
There will be some travel across the
world in those videos. This is going to
be the entire uh journey. I'd like to do
a little bit of everything and this is
exactly what you're going to see in
those videos. And talking about this, it
is time for workouts.
>> Let's make lots of money.
You got the
brains.
Let's make lots of money.
It's working, bro. If people send with a
real profile picture, then I'm going to
see their real face on the map like this
guy.
>> That's why you're dancing like this.
>> Yeah, we're cooking. We're cooking. AI
is cooking for us and we're dancing.
Soon this map will be filled with
avatars of my users. It's coming real.
You know, it's like you see real. You're
like, "Oh my god, this guy with this
profile picture in this country is using
my app at the moment." Yes. Okay. Real
demo. Real freaking demo. You are going
to sign up for that pass. Okay. Okay,
you logged in. Holy [ __ ] This is you.
You're on the map. It's amazing. There's
your photo on the map. Okay, this might
be another useless feature, but now
people can send metadata with data fast.
This is coming alive. Yeah,
>> Mark is super locked in and I'm afraid
he's out of his mind now. I
>> got to polish this and ship it. Cheers.
Let's pray the MR gods,
>> please.
>> It's AKM RR.
It took just 10 days to get 1K MR.
>> Wait, wait, wait. The math is really
fun. 4 month to 1K MRR, 3 months to 2K
MR, 2 months to 3K MR, 1 month to 4K
MRR, 3 weeks to 5K, 2 weeks to 6K, and
then very similar like 14 days and 10
days to 7 and 8. Don't you dare give up.
Don't you dare.
>> Why? You worked for a whole day. You
lost track of time. You don't know what
time to eat, what time to work out.
>> Today was mental. Like I have a to-do
list that is this big. Every single day
there are more stuff added on the list
and it makes me freaking addicted to
just bam bam, you know? Like I just tick
all those tasks
and it's fun.
>> How do you make that work fun and have a
monster amount of focus?
>> You and I, we've been struggling a long
time for how to make work fun. The very
very hardest is when you get started
>> because there's no results.
>> Maybe it depends also for people. For
me, it really is about what people
think, how people pursue my work. The
fact that people like it, it gives value
to my work. It makes me like, "Oh, wow.
I want to do more of this."
>> Then for people who don't have the
traction yet, what how would you say
>> exactly what I did 2022, which is like
you really have to frame this work as
little piece of a collection, which is
your creation. Could be a website, could
be videos you make, could be Instagram
posture, share, whatever, or tweets. It
doesn't matter if it flops. It's just
you're building it. Yeah. I think at the
beginning, that's how I found
motivation. In the end, there's only one
answer is to ship and run
down to
taking away to the dark side. I want to
be your left man.
>> I love you when you sing.
I got in my life
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