Design is how it works | Apple

By Apple

Summary

## Key takeaways - **Design is how it works, not just how it looks.**: Steve Jobs famously stated that design is about functionality and user experience, not merely aesthetics. He emphasized that 'Design is not just what it looks like and feels like. Design is how it works.' [00:00] - **Apple's dedication to product excellence**: Apple's employees are committed to creating the best products globally and aim to improve the world, reflecting a deep-seated dedication to quality and positive impact. [00:00] - **Sound design enhances user experience**: The video utilizes a variety of distinct sound effects, from charging tones and AirTag chimes to message sent tones and connection chimes, all contributing to the overall user experience. [00:15], [00:23] - **Apple Pay and NameDrop integration**: The inclusion of the Apple Pay chime and the NameDrop chime suggests seamless integration and quick, intuitive interactions with Apple's payment and contact-sharing technologies. [00:46]

Topics Covered

• The Future of Sound: A Symphony of Everyday Noises

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