卖披萨如何打造千亿市值?披萨连锁达美乐(Domino's Pizza)2024年Q4财报电话会问答部分——中英字幕 #美股 #消费 #品牌连锁
By 金风玉露讲投资理财
Summary
## Key takeaways - **Domino's 2025 US Sales Driven by Aggregators & Loyalty**: Domino's anticipates its 2025 US same-store sales growth will be weighted towards the second half of the year, driven significantly by ongoing negotiations with aggregator platforms and the continued impact of its loyalty program. [00:47], [01:02] - **International Growth Strategy: Value, Aggregators, Diversification**: Domino's international strategy to drive same-store sales growth involves three key pillars: maintaining price points at or below CPI, leveraging aggregator platforms, and diversifying beyond delivery to include other service models. [04:06], [04:20] - **US Unit Growth Outpaces Competitors Despite 2024 Shortfall**: Although Domino's missed its 2024 US unit growth target due to unforeseen circumstances, its net store openings were several multiples higher than those of its public competitors, indicating continued market share gains. [05:54], [06:22] - **Sustainable Value Pricing Driven by Scale and Efficiency**: Domino's can sustain aggressive value pricing, such as $9.99 deals, because its scale, high share of voice, and efficient supply chain allow for higher volumes and lower costs, a model that competitors with lower same-store sales struggle to replicate. [08:34], [08:54] - **Aggregators and Loyalty are Multi-Year Growth Catalysts**: Expansion onto additional aggregator platforms and the compounding effects of its loyalty program, which has captured 2.5 million new, often light-use members, are expected to be significant multi-year growth drivers for Domino's. [11:38], [12:15] - **E-commerce Overhaul Enhances Customer Experience and Efficiency**: Domino's is rolling out a new e-commerce platform and app designed to elevate the food presentation, simplify user flows, and improve the carry-out experience, with backend improvements expected to boost personalization and speed. [27:42], [28:34]
Topics Covered
- How will aggregators and loyalty drive 2025 sales?
- Why is International growth guidance still conservative?
- Scale makes promotions sustainable for long-term.
- Aggregators and loyalty drive multi-year growth.
- Franchisees drive unit growth despite 2024 shortfalls.
Full Transcript
[Music]
certainly and our first question for
today comes from the line of Dennis Gyer
from UBS your question
please great good morning thanks guys uh
I wanted to ask a bit more on the the
2025 guidance for the US same store
sales I guess specific to the comments
around lower first half versus back half
and and I think commentary around you
the aggregators and loyalty being the
biggest drivers could you just kind of
unpack some of the sales initiatives you
know those two in particular and and
maybe how you're thinking about new
product innovation in 25 at a high level
excitement versus prior years with those
two items that you called out um thanks
guys hey Dennis good morning how you
doing um so Dennis I think on the on the
question on the guidance and the back
half versus the first half Cadence um I
think we uh in Russell's prepar remarks
we talked about the aggregator platform
specifically that we've started
negotiating with um a potentially other
partners and that the meaningful impact
would come more in the back half from
aggregators I think so that's one piece
of it uh in terms of the weight um and I
think the the other piece of it is is
really uh we have a bunch of initiatives
that we have in our in our marketing
calendar and as you've seen we weren't
shy about rolling out a whole bunch of
them in 24 similar plans uh in 25 uh you
you know best deal ever has just been
launched earlier this quarter so uh
there's there's a whole much more that
we're waiting to surprise our compan
competition with so I'm not going to
give you more details on that but but
that's kind of how the back half versus
front front half commentary was built
yeah I think just in general uh you know
when we're asked by the way good morning
Dennis sorry um you know when when folks
talk to us about what drivers are in the
business obviously we're not going to
give you know uh specific information
but if you want to know what our recipe
is it's hungry for more and so for
example if someone were to ask me in uh
last quarter what are you going to do in
in q1 what's to be different well I
wouldn't tell them we're doing um you
know a a a 999 any best deal ever
promotion but that idea really came out
of uh the strategy of of hungry for more
so the specifics are going to change we
need to keep you guys on your
toes um but but the the drivers behind
them are going to be born out of the
hungry for more strategy
thank you and our next question comes
from the line of Brian bner from
Oppenheimer and Company your question
please thank you good morning um as it
relates to the 2025 guidance um it it
does still assume softer International
expectations which you you established
on last quarter's call with
International same store sales in that 1
to 2% range instead of the 3% plus
long-term range and and you did re
reiterate this view in your prepared
remarks this morning but I'm curious if
your International thoughts for 2025
have have changed at all over the last
several months I mean your 4 q comps
were stronger than expected we're also
seeing better International Trends out
out of a lot of your peers so I'm just
curious if this is starting to tilt
conservatively possibly or anything else
you can
add morning Brian yeah I'll start off in
Sunday feel free to feel free to add you
know like like you said Q4
uh for the competition as well uh some
of the headwinds seem to be dying down a
little bit um we're not going to make a
a flip after you know one quarter we
were pleased with with our quarter as
well what I look at are the things that
we can control and and and there I I I
am pretty happy um you know we gave a a
bunch of I'm not going to go through
them again but in my in my opening
remarks I gave a bunch of examples of
how around the world we're taking the
renowned value part of hungry for more
and We're translating it into some of
these International markets and we're
seeing results we've talked about having
to do three things to drive uh
International same store sales and I
think we're really beginning to do that
the first is making sure that our price
points are at or below CPI second is
making sure we're leveraging uh
aggregators and the third just like
we've Diversified Beyond delivery while
still driving delivery in the US we need
to do that in international markets so
happy with uh with with Q4 and as we uh
get more information um if we will
update that number we'll we'll let you
know and and what I will add Brian is um
I think in terms of the guidance on same
store sales in particular I wouldn't say
this Stills conservatively uh it is a
very tough macroeconomic environment out
there there is a lot of volatility
that's out there and that's all been
taken into consideration both in terms
of what we said at Q3 uh on the Q3
earnings call as well as what we're
seeing right now so we'll continue to
drive into the renowned value
initiatives that Russ talked about but I
think the expectations really have not
shifted materially since the last
call okay thank
you thank you and our next question
comes from the line of David Tarantino
From be your question
please hi um good morning my question is
on the US unit growth um that number I
guess missed your target for
2024 and I was just wanting to ask your
degree of confident in getting to the
Target for 2025 I guess what any way you
can frame up the pipeline or your degree
of um I guess you know assessment of
enthusiasm in terms of building new
units would be great
thanks uh thanks David yeah I think s
deep in his remarks talked about you
know some of the Hurricanes at the back
part of the year uh impacted our net
openings otherwise we would have been
essentially there um what I'm really
really happy about is um also just how
we've done relative to the uh kind of
competitive pizza places even in a year
maybe we where we didn't hit and so if
you look at you know our our um uh
competition as far as the public
companies you know you add up the number
of stores net stores that they open and
we were a multip several multiples
higher higher than that so we we we've
got more to do the Hurricanes hurt us a
little bit but net net we're still G
more share in the US and and that's what
this game is all about yeah and and I
would just add to that uh David our
economics are still very much Best in
Class the paybacks are extremely
compelling the demand for new units
continues to be very strong and with the
share that we continue to build we are
in a stronger and stronger pos position
not just against the national
competitors whose data you actually hear
about but against the regional
competitors and the local players as
well so we're super are confident that
the the pipeline is that we see is very
realistic thank you and our next
question comes from the line of John
Ivano from JP Morgan your question
please um hi thank you uh there's you
obviously been you a lot of attention
around price points under $10 you know
the $699 specials and obviously what's a
you currently pretty incredible um large
unlimited topping for $9.99 so you know
the question was really you know kind of
around that $10 price point is the brand
in a position you know to where you can
drive significantly interest in
promoting a pizza you know whatever the
number might be 12 13 $14 or for
whatever reason you know you know might
the brand have some kind of natural cap
around the $10 number where you know
consumer really getting a lot of
interest around a higher nominal price
point not value but higher nominal price
point that might otherwise constrain
them
thank John yeah you know one of the
things that you'll see in this
promotional environment and we knew this
um when we said out hungry for more and
we said we were going to dive into uh
renowned value is that is that price is
important and you know frankly there are
a lot of folks doing similar promotions
that that we do you know we had $699 and
other folks have done uh you know $699
we had emergency pizzas there've been
bogos um you talk about price points for
me the thing and and San talked about
this before is for us it's sustainable
when you look at the economics for our
franchisees um they're able to sustain
these types of price points and we saw
same store sales for other Pizza players
which were not uh in line with where
dominoes are so if you if you if you got
similar promotions and you've got you
know lower same store sales the
economics are not going to be good and
so we've got when you look at the scale
of dominoes our ability to drive volumes
through our high share of voice and
drive cost down through our supply chain
that's what enable us to do that $10 or
$9.99 is a good price point right now um
we're going to continue to Pivot to keep
consumers you know interested in in
dominoes but the big thing that's
different about us is that this is
sustainable it's part of our
strategy thank you and our next question
comes from the line of David Palmer from
evercore isi your question
please thanks um if I if I had to
summarize perhaps what investors are
excited about and and concerned about
I'd say they're excited about the
potential on this on the door Dash
expansion of marketing there excited
about stuff crust the potential to roll
that out um but they're concerned about
the long-term same store sales growth
Beyond these types of initiatives given
what they would back out from Uber Eats
from the fourth quarter and they think
gosh the underlying Trends are are are
troubled for pizza delivery particularly
one piece so I'm wondering if when you
think Beyond 26 or you know through 26
and and Beyond about your 3% domestic
comp growth Target or thereabouts you
know what are some things that you think
might ramp up in terms of its growth
contribution that would give people
Comfort at this point that you could do
that without some of these other things
uh perhaps in in that given year
thanks thanks David yeah you know we we
get that question a lot which is hey
what's coming up in future years that
makes you think that you could sustain
you know what you've done do what you're
doing and obviously we're not going to
go into uh particular programs but but
this brand has a track record this team
has a track record and you know kind of
one one SharePoint plus a year is is is
has been what we've delivered without
sometimes getting into to the specifics
of what we're doing for competitive
reasons I don't I don't think you'd want
us to but I I I said this earlier I'll
bring it up again if someone were to ask
me hey last year what do you got coming
in in in q1 I wouldn't be telling them
we've got best deal ever but I'd be
telling them the answer would come out
of our strategy of of renowned value and
so I I've been with this company 16
years you know and and and and
essentially the the the track record has
been pretty solid without us you know
giving forward information so if you
want to know what we're doing obviously
you you talked about some of the big
ones you know um expanding on the
aggregator platforms is is a big one if
you think about what our Q4 number would
have been had we been on all the
aggregators you know you're completely
right there uh loyalty is a multi-year
gain for us like we showed with the
first loyalty program but you're going
to see a company that continues to bring
you know best-in-class ideas that that
uh are differentiated based on our
strategy and we've got a track regular
to doing that so not going to get into
specific numbers other than to say or
specific names or programs other than to
say you know we we've done it and we're
going to continue to do that um moving
forward and and Dave I just add over
here like when we talk about the
aggregators and aggregator specifically
when you think about 2026 uh Russell
talked about the long term and all the
things that we can do if we're talking
about really looking at something post
May one and we have a meaningful impact
in the back up obviously there's an
analization impact that comes from the
aggregator platform uh if we actually do
do that and and then I think there's
there's more Tailwind the fastest
growing segment of the pizza qsr uh
space is the aggregator and and to
Russell's point we we we weren't on
there fully in Q4 of 24 and and there's
a lot more growths to come from there
and I think even loyalty like R talked
about the multier compounding impact the
really cool thing about loyalty the $2.5
million increment uh 2.5 increment
loyalty members that we've gained these
are light users and Carry Out users and
that becomes a huge fly bill because now
we've captured them into the database
and we can start marketing them to drive
incremental compounding impacts so this
is going to be a big fly wheel and we're
really thrilled about the carot mix in
the business as well it's very
compelling it's very strong you combine
that with the number of loyalty members
that we've gained more growth to come
and so the Catalyst that we talked about
are very consistent and they're
multi-year drivers and I think to just
to add is when you when if you listen to
some of the commentary we've got over
why we're able to sustain what we've
been able to sustain you know over the
last decade plus it's we've talked about
building scale right and the scale we've
got um in share of voice the scale we
have in supply chain that gets grown
through same store sales right so in
another year where we're winning on same
store sales another year where we're
winning on stores stores let you drop
more markets there stores let you keep
competitive stores from opening all of
that actually kind of snowballs and
drives more momentum for the future so
all the stuff that we said has worked
for us by continuing this flywheel
essentially becomes more offense for us
in the
future thank you and our next question
comes from the line of Danilo garulu
from Bernstein your question please
thank you um S I think you are you're
showing some U you know you're
displaying some very solid cost
discipline also uh in 2024 um you know
both on the supply chain as well as on
the GNA side um you you were talking
about some shifting timing on some of
these Investments so can you help us
understand which Investments have been
put out and then to the extent that the
retail stores were to come in a little
bit softer in 2025 uh softer than your
expectations do you still have room for
optimizing GNA or do you think that uh
you know the the guidance that you gave
today already includes all the
opportunity that you have over there
thank
you yeah danil thank you for the
question I think it's it's a really good
one in terms of uh how we're thinking
about the business and how we pivoted if
you go back to the prepared remarks we
said that 2024 was a year where sales
didn't really track to what we initially
expected at the beginning of the year
and despite that we found agility in the
p&l to actually drive the 8% operating
income growth that we' uh that we were
targeting and a couple of things that
actually helped us in 2024 procurement
productivity fantastic from the supply
chain organization they've done a really
terrific job and that's a fly wheel that
continues to run we expect more of that
in 2025 as we look forward to that and
then I think in terms of timing of
Investments I talked about this even
earlier during the third quarter call I
think where we had three different
buckets of Investments specifically in
GNA we had consumer technology store
technology and and capacity Investments
I think on the capacity Investments
piece we we I think based on the way the
volumes were going we're able to retime
that a little bit and actually that's
part of what's in the numbers um when we
look at how 25 is built up we we
actually do have that framework as we're
looking at it but we want to make sure
that we're pacing our investments
appropriately with where sales are going
we've demonstrated through 2024 that
we're able to Pivot if there is a shift
a little bit in terms of what the sales
momentum is and we have a lot of
confidence in doing that in 25 as
well thank you and our next question
comes from the line Peter Sal from bti
your question
please great uh thanks for taking the
question uh I wanted to ask about the
third party I mean you exited 2024 near
the 3% Target on on Uber Eats uh are you
still on track for the billion dollars
of incremental Revenue by the end of
2026 um and what if anything have you
learned from The Uber Eats partnership
over the past call it year uh five six
quarters now that maybe informs how
you'll do things differently when you
expand to another third party
partnership uh in 2025
thanks yeah thanks Peter um yeah we're
we're still uh bullish on on this being
a billion dollar opportunity for us the
timing may have uh uh is is going to be
pushed out a little bit and that's
really because we have purposely managed
this for you know um as as high of an
incremental uh volume a as we can and so
you know once we get on some of the
other um uh you know platforms obviously
you know we we continue to to grow there
I think what we've learned with with
Uber um is a couple things one is how to
optimize the marketing so one of the
reasons I I've talked about kind of the
billion maybe taking a little bit longer
to get to is you know we've learned how
to optimize incrementality and so we're
not going after all the volume right
away we want this to grow over time and
be you know incremental um and accretive
to the profitability of our our
franchises so we've learned how to do
marketing better I think on this
platform and then just technology
integration I would expect that if we
were to go on another uh platform that
the tech integration would be quicker
than it was you know when we were doing
it from
scratch thank you and our next question
comes from the line of Andrew Charles
from TD C your question
please great thank you uh I wanted to
ask about the
$162,000 of Us store level cash flow in
2024 it trailed the initial $170,000
Target issued at the December 20123
investor meeting so I'm curious if if
the shortfall was versus versus the
original expectation was that strictly
sales or some other driver there and
then Russell can can you also address to
just franchisees conviction and
prioritizing Renown value to property
properly goow sales just given the
shortfall in 24 of pre he store level
cash
flow so I I'll start on the first part
on the on the St cash flow um Andrew so
look I agree I mean I think when we
started the year we in 2024 we're
expecting
$170,000 of uh St cash flow and we
finished up at 162 and and and candidly
on the first half of the year we were
tracking we were tracking where we were
expecting but but as we kind of moved
into the second half you saw the sales
softness that came in in the third
quarter we talked about it the macro
environment plus the competitive
pressures really started Weighing on on
sales and and then profits as well uh
with with the promotional intensity that
was building and then when you got into
Q4 um it just accelerated and and if we
look at the comp Trends went and the
intensity continued to be
heavy and and and on top of that we had
a 4.4% food basket in the fourth quarter
so that actually didn't help from a cash
flow perspective either so all that is
to explain what happened in terms of the
Cadence of the cash flows however the
important thing and this was really
critical we grew about a point of market
share in the in the year and and that is
critical because you take that market
share growth you take the Loyalty
membership which grew by 2.5 million
members and then you look forward into
20 into 25 with that scale advantage
that we have whether it's in marketing
whether it's in digital whether it's in
the supply chain side we have a lot of
um lot of capitalist to drive continued
growth not only in cash flows but I
think overall in terms of share growth
as we move into 25 yeah Andrew I guess
I'd add to that you know our our our
franchises are pretty special uh you
know they're they're fully invested in
in dominoes they don't rent run any
other you know restaurant chains is this
is this is their business and they are
competitive folks and actually they're
in it for the long term because of you
know this being uh their their their
their primary business and so what they
saw this year was uh I'm sorry this year
meaning in 2024 I apologize 2024 was
similar promotions right with with some
of the uh competition but sales higher
for us stores higher for us share higher
for us and so they know what the looks
like on Lower volumes and if they're in
it for the long term if if you know
you're holding your own on on profit and
you know you're negatively impacting the
competition um that's a good thing and
this is not me just talking about
sentiment I I'd say the franchisees are
are talking with their actions because
one of the things that they um
approved well into the quarter so they
knew where things were going was this
$999 you know any promotion this best
deal ever and so they're going to if had
any qualms about continuing to to lean
in you wouldn't see literally what is
our best deal ever um in market and
similar with store growth the store
growth signs up are there so it was a it
it certainly wasn't a year where we
delivered what we said we would but I
think they're in it for the long term
we're in it for the long term it was
still a win in 2024 for Don's
Pizza thank you our next question comes
from the line of John Tower from City
your question
please hey great thanks for taking the
questions good morning um I was just
curious if you could dig a little bit
into the international unit growth and
and I understand uh the headwinds that
the business will be facing in 25 from
the Australia um Master franchisee
closure but what you know can you speak
to maybe the confidence you have in this
re accelerating in 26 and specifically
do you have any other Global Master
franchises where you see potential for
potential Market consolidation um and
and store closures over the next 12
months or
so yeah let me let me why did I start
and and you continue um look I think you
know the the 200 closures by DPE um by
the end of the year I think we those
closures will will be behind us what
what I want to make sure that I I focus
everyone is our two largest growth
markets uh China and India remain on
track China opened up 240 stores last
year they're talking now 300 to to 3 50
and so the the growth um in the rest of
the system is is really strong and the
DPE closures by the end of the year I
think will uh will be behind us anything
to ask yeah and I think what I will say
is you've probably heard on the prep
marks I talked about the international
store profitability improving uh
slightly despite the pressures that
we're talking about on DPE and paybacks
improving the the paybacks are obviously
very very compelling in China and India
that Russell just talked about but
they're very very good outside of China
and India as well even you look at the
portfolio outside of DPE and even DP I
think we're looking at all the actions
that are being talked about by the DP
organization to prune the portfolio the
200 plus stores that they're going to
close this year the the commentary from
their CEO is to be very focused on
profitable sustainable uh growth from
their portfolio so all of this aers very
well for 2026 and Beyond because I think
we we're looking at very healthy growth
and and in ably store economics are
going to be the leading indicator of
what is going to happen with the unit
growth and we're definitely on the right
path on
this thank you and our next question
comes from the line of Christine Cho
from Goldman Sachs your question please
great thank you for the chance to ask
questions um so I think you mentioned
1,600 do stretchers at the end of third
uh fourth quarter which is up
meaningfully but uh still in roughly a
quarter your stores in the US so I'd
like to understand what are some of the
key Inhibitors on a more accelerated
roll out and any metrics that you can
share on the impact to the overall store
operational efficiency thank
you yeah sure um right now really just
the the uh um the impact on why we don't
have more is we're just we're just
trying to ramp up Supply demand is is
higher than Supply and that means the
thing is working I'm you know metrics
you know the one that I'd like to point
on is um usually if we bring somebody
new on board it takes them about uh 25
shifts in a store to get to um kind of
call it comp speed of Competency to
stretch dough with DJ it's it's two
shifts and I don't even think it's that
long but that's all that su's letting me
say is is is is is is two shift so um
but what I want to do is take a step
back and make sure we you guys
understand the dose stretcher is just
one piece of it you know what we did and
this was really coming out of Co we said
uh we got to get better at what we're
doing have to reinvent our circle of
operations both the a physical plant but
also technology and so you you look at
what we've done which is improved Doos
reinvent our circle of operations two
straight years of programs concentrating
on training our our franchisees we had
summer of service two years ago and then
last year we had um you know most
delicious operations in that training
net net a couple things one is um our
delivery times have improved by a couple
minutes um and secondly in our Team USA
stores uh turnover turnovers lower so if
you've got a new circle of operations
that makes it better for your team
members and you're delivering better to
your customers I think that's a win-win
so I know the question was about DJ but
I just want to take a step back and say
DJ is part of an overall approach we've
had over the last three years to improve
operations
thank you and our next question comes
from the line of Chris o call from steel
your question
please yeah thanks for taking the
question um Russell you mentioned the
roll out of a new e-commerce platform
this year including new app and site can
can you just provide some more
information of what those changes will
entail both from a consumer facing side
and then also kind of a backend for the
business side and then are you are you
expecting a meaningful Improvement let's
say in conversion rates following these
changes yeah Chris so let me let me talk
to you about how we're doing the roll
out first is the the site's built we
finished building it last year and you
talk about conversion that's kind of
what we're doing now and so we're slowly
um showing more and more people the site
letting the mortar on the site and uh
then what we do is when when there are
pieces of conversion that are flat to
positive we'll roll that if things we
need to change you know we'll we'll
we'll go back and and fix that this is
obviously it's a it's a huge website and
so you know a tenth of a percent of uh
conversion loss is is is an issue and so
what we see in 2025 is this is going to
be a year where we're rolling this out
at at a at a fast a pace as we can to
make sure we're continuing to support
the business you know in in in the in
the right way um probably the uh apps
will be a little bit later than the
website but all should be out this year
um if I were to highlight a couple of
things on on the on on what consumers
will see um it is it takes most
delicious food up um a level big time I
mean we've already fast forwarded some
of the um new food photography onto the
old website but just the layouts and all
that are you know um you know people buy
with their eyes first and so I'm excited
about that a lot of the user flows are
just we've taken steps out of the the
user flow and things are much more
intuitive you know the app was it uh we
brought up a long time ago a lot of
things have changed a lot of things that
were frankly common among other apps we
didn't have um also our carry out
business is much bigger than it it was
when we developed the the uh the
original website and so that which was
kind of an Al uh afterthought uh in our
in our first website won't be there in
in this this will be a great care and
experience and then on the back end you
know when you talk about integration
into our systems when you talk about
personalizations when you talk about
speed all of that is uh is is is the
reason we're confident uh about the the
new
website thank you and our next question
comes from the line Brian Harper from
Morgan Stanley your question
please yeah thanks good morning guys um
sometimes you've talked about kind of
carry out versus delivery share was the
the point gain consistent across both of
those in um you know in 2024 and I guess
just as was sort of implied earlier
right excluding kind of the Uber
contribution I mean underlying delivery
is obviously still kind of the softer
spot is is your expectation that that
doesn't change too much into into this
year or you know is there some some
pickup there and and where do you think
kind of that business is is going
to yeah so uh Brian first the we the
market share games were both in in carry
out and delivery um and and you know we
we continue to think we're going to have
balanced growth moving forward you're
right about one p being a little bit
where the the softness was um you know
there it's uh people uh switching to
eating at home um and so you know 3p for
us is is new once we once we get into
that obviously all those consumers in
those marketplaces are new but you know
delivery is is a tougher value right now
in this value conscious world and so you
know the the choice though isn't going
to you know another restaurant most of
the time it's it's it's it's eating at
home and and Brian I think you you
didn't specifically ask this but I think
you brought up something which I think
is super important as we think about 25
we expect balanced growth between
delivery and carry out we expect
balanced growth between ticket and
transaction as well and I think that's
that's super important to actually think
about as you're putting together your
your models and we we will continue to
stay very disciplined on pricing we you
saw in spite of actually taking the high
single digit pricing in California we
really were in the low single digits in
in 24 and pricing expect much the same
in terms of pricing disciplines in 25 so
we continue to build on our advantage on
renowned value and and drive for more
market share yeah Brian yeah one one of
the things I I I should have said as
well is you know looking forward
especially when we're on all the
delivery platforms our delivery business
is going to be that's how we're going to
report on delivery business our delivery
business is going to be one p you know
and and and and 3p and if you remember
the way we priced and the way we're
managing um franchisee profitability on
some of these new channels um we want to
meet consumers where they are and if
this is where they want to be um it's
going to be a profitable transaction for
customers so I understand the questions
on onep I really would though especially
as in the back half of the year start
thinking about our delivery business as
as as one business that's how we're
approaching
it thank you and our next question comes
from the line Lauren Silberman from
Deutsche Bank your question
please thanks for the question so it's
been reported that you plan to launch
stuff cross soon I think most investors
expect it in the next month or so I
guess how are you thinking about
balancing the timing of a high volume
lto with potential additional delivery
partners and on that point it sounds
like you may not willing to be you know
confirming a specific lto but can you
help us understand you know whether this
is already contemplated in the 3% guide
and what you're expecting in the first
half being a little softer thank
you yeah sure um few questions there I
think you know in general your first
question um or your first sentence you
talked about lto um I'm not saying we'll
never do lto but you know we do a lot of
work I talked about Innovation with
intent in my opening remarks you know
our desire when we launch something is
is to get the longterm Roi you need to
keep the thing longterm so if you look
at what we did last year with New York
style pizza on the pizza end we brought
in a crust type that we didn't have and
then um with mac and cheese we brought
news to pasta that we launched in 2009
and by the way that news helped us keep
pasta volume while we took a couple of
skus out of that clean up that business
you know a little bit um you're not the
first person Believe It or Not Who asked
about stuff crust um and I look I'm not
I'm not surprised we're the number one
pizza company in the world and it's one
of the biggest crust types out there and
we don't have it we don't have it in the
states we do have it in other markets uh
so we're not going to comment on future
products but I think maybe the way to
answer is to is your last question which
is to say hey look guys you're you're
you're trying to build volume here
whether it's with new products or going
on more aggregators what's What's Your
Capacity to deal with that and I I guess
I'd say a couple things one is um if you
think about the number of orders we were
putting through during covid uh we are
we are still not at that level number
two is if you think about our operations
since then it's at a much better level
level I I won't go through it again but
we've you know changed our circle of
operations Doos all of that stuff so
there's still volume upside in a more
efficient Domino's than we've ever had
since I've been here and Lauren I'll
just add to what Russell said because
you asked specifically what's in the
same sales guide so a couple of things I
think on on aggregators it was pretty
clear in the prepared remarks that we're
expecting a more meaningful impact in
the back half so yes that is included in
the 3% same store sales guide and and I
think apart from that we have a a a
slate of initiatives that we're not
going to talk about for competitive
reasons but they're all in the same
store sales guide because we know what
those are and that's part of our
expectations yeah including two new
products obviously we we say we're going
to do two new products every year and so
there will be two new products uh this
year
um
yeah thank you and our next question
comes from the line of Jeffrey Bernstein
from barklay your question
please great thank you very much wanted
to talk about Domino's positioning uh
within that renew renowned value uh in
the US that you speak about um clearly
it looks like you're assuming comps re
accelerate to reach the 3% and 25 versus
the looks like 40 basis points in the
most recent quarter and there's already
lots of focus on value in the pizza
androo qsr segments so I'm just
wondering when you think about two
things one the delivery side of your
business I would think is less about
value with the search charges and tips
and at the same time your qsr
competition is aggressively pushing $5
meals uh I would think both those things
maybe eat into your value leadership so
just hoping you could talk about the the
delivery segments resilience in a
challenge macro and your thoughts on the
broader non-pizza qsrs pushing a whole
lot more value than they were doing 12
24 months ago thank
you yeah Jeff you know the um the way I
think about value it's relative value
and so relative to ourselves in carry
out delivery is is certainly more
expensive you got the fees um you know
hopefully tips for our for our our
drivers um but still when you look at um
delivery to delivery um it it it we're
we're very competitive down to uh the
delivery fee and the price not only to
other pizza but really other items you
get delivered if you think about getting
a pizza delivered to your house two
pizzas delivered to your house you know
for for $6.99 each that's 16 slices
you're feeding a lot of people um and so
when we talk about value in delivery um
being a little pressured especially with
the lower income customer it's more Val
it's more value compared to our carry
out than it is to other delivery choices
thank you and our final question for
today comes from the line of Jeffrey
farmer from Gordon H your question
please um thank you you just touched on
a little bit of it but with some of the
restaurant earnings calls over the last
two weeks uh your peers have clearly
suggested that the demand headwinds that
had largely been isolated to the lower
income cohort for most of
2024 are are beginning to sort of expand
be Beyond just lower income so how do
you see that as you move through 2025 in
terms of of demand headwinds that might
be expanding beyond the lower income
cohort yeah I think for us a couple
things I'll talk about dominoes but then
I'll talk about larger restaurant I mean
the the we're seeing the cross income
cohort be really more of a pressure on
one p yeah within you know within Pizza
one p delivery but I think of I was just
talking about oh overall qsr business
and what seems to be happening is
there's a new Dynamic I you've always
heard me talk about kind of down
switching so in a tougher climate uh
economically you're going to see
customers uh maybe go down from um more
expensive dining options into qsr or
pizza that's continuing to happen and
you've always heard me talk about out
switching right which is at some point
especially with delivery when when um
consumers pressures are are as such that
you know maybe they they want more
affordable options that lead at home
what what we're starting to see now and
this maybe a little bit less so in in
Pizza than in other part other parts of
qsr it's what I'll call up switching
where the the price gap between you know
let's say a burger at qsr versus you
know casual dine or fast casual the
price Gap those those other areas may be
more expensive than qsr but the Gap
maybe isn't as big as it used to be and
so customer may be saying hey you know
what I'm willing to pay a little bit
more because the occasion is going to be
different or maybe the food's going to
be a little bit different and so there
are lots of dynamics that we're
following now with customers the down
switching the out switching the up
switching um clearly though they're
looking for Value but maybe I'll maybe
this is a good way to end the call I
think one of the things that uh I keep
reiterating with the team is this
thought that value is not value if a
customer doesn't value it what do I mean
by that a as as folks are uh driving
more value into the
marketplace just because there's price
off a certain item if customers don't
want that item then it's really not
value and one of the strength I think we
have at Domino's Pizza is that when you
think about our pizza and every single
uh platform we have all of those you can
get as part of our mix and match and I
think that's something that's unique to
us it's something we've had for you know
14 15 years and in the long term if a
customer is having to buy something they
don't want to buy for the right price
it's going to start to affect their
frequency um at a restaurant so that's
why I think long term I really like what
our what our strategies brought
forth thank you Jeff that was our last
question of the call I want to thank you
all for joining our call today and we
look look forward to speaking with you
all again soon you may now
disconnect thank you ladies and
gentlemen for your participation in
today's conference this does conclude
the program you may now disconnect good
day
Loading video analysis...