From FAST Channels to a European Streaming Backbone | Cedric Monnier, OKAST

Local content increasingly travels through borders with audiences. But the

local technology that powers it not so much. A handful of global platforms

much. A handful of global platforms still decide how content is discovered, recommended, and monetized. And that

leaves Europe with a big strategic question. Do we build the next

question. Do we build the next generation of our TV ecosystem ourselves, or do we import it? But

momentum across Europe is accelerating and suddenly the idea of a Europeanbuilt streaming stack with European AI and

European data standards feels not only achievable, it feels inevitable.

And one of the people shaping this next chapter is my guest today, Cedric Monet, the CEO of Ocast and the lead architect

behind the Creative Europe initiative ASAP for EU. Cedric, welcome to Media Unscripted.

>> Good morning. Thank you for having me.

>> It's absolute pleasure. Um, OCAST has deployed over 600 fast channels across Europe, LATAM and APAC. And when people

talk about scale, they tend to point to technology challenges or rights. But

when you're operating at this volume, what has actually been the hardest part to scale? Localization, distribution,

to scale? Localization, distribution, economics, or perhaps the good oldfashioned metadata?

Uh well let me just correct a bit something which is uh what we have launched so far

it's uh when we say 600 it's including OTT platform and fast channels.

>> Ah >> so because sometimes you have also fast channels on an OTT platform and most of

the fast channels started to be made from catalog on the OTT platform. That's

why sometimes uh it's a bit confusing.

Uh I think so far today we are around 250 for fast by itself which is still anyway quite a lot >> which is huge

>> and um well a lot of challenges. Uh the

first one as you said obviously is uh localization because uh fast is an incremental business meaning the more

you are distributed the more you may generate revenue and make a decent business let's say um so you can have

five 10 different platforms in the same country but if you really want to get a bigger share then you need to go to an extra country, another country and then

obviously language comes to uh to the point that >> how can they do that? So we you see still some channels with subtitles

because it's a way to go there and in some countries especially in in Europe for example in in the Nordics that's not a problem at all you know they used to

have subtitles I can tell you you know we in France I'm French I can tell you we don't like it it's changing a bit but we're not the the best for that so you

need to invest obviously a bit in dubbing which is expensive but AI now is is helping out a lot on this. So the first

is how you adapt but then the second is obviously rights. Do you have the rights

obviously rights. Do you have the rights for this nice movie even if you have two or three languages do you have the rights for it? And this is also how this

is structuring the industry today. And

also the players you obviously you notice the big players Benny Jan all these guys used to have because most of the times they produce by themselves

so they have the right to put that in the UK friends in Germany and they have the language but a lot of channels at the beginning of fast I'm talking you

know four five almost years ago there was very um smaller individual independent houses who probably just

reuse some catalog they had in the past and then you have this issue of the rights and that's why you see now how

professional premium channels are with a lot of very key guys from the BBC ZDF and the other guys

it changed a lot in uh from uh the first years you know of a few channels on Puto TV and suddenly Samsung about five years ago now.

>> Yeah. Right. I remember when we were launching BBC store, it was the it was the first commercial platform in the UK

with BBC content and the rights was we had an army of lawyer just just to refresh this not only for digital but for commercial. Yeah, that was um that

for commercial. Yeah, that was um that was the biggest challenge I would say >> and and we had some project with very

nice IPs coming from uh quite premium studios but we were not able to launch the channel >> because of rights and you need 100% you

know 80% is not an answer% on nothing. So uh yes

on nothing. So uh yes >> but you're not scaling alone which is just so encouraging to see you're working with some super impressive

partners. So Broad Peak, Rakutin TV,

partners. So Broad Peak, Rakutin TV, Accept I think recently joined your ecosystem and it for me it's collaboration and even co-opetition is

sort of it really does feel like the theme for TV going into 2026. So yeah,

>> what have these partnerships shown you about the realities of fast? what's

working and what still could work better.

>> Well, you know, uh partnership it's it's how you you grow company. You can't do everything by yourself. Uh and fast is

still a young ecosystem. Uh you know, it's in Europe it's five years now maximum. uh and everybody was really

maximum. uh and everybody was really learning in walking and so just joining with some of the people having a bit of advance on this bit of advance on that

help us to go faster on different things but everything rely from our perspective at forecast on uh the European vision of

things. You know when we started this uh

things. You know when we started this uh we we did it with a European consortium which was called fast for EU where we uh

we on boarded content producers, technology providers, distributors from Germany, from France, from other

countries saying that uh there was at that time being platforms most of them

Korean or uh American in Europe, most of the first fast channels were coming from the US or English speaking >> obviously. Yes.

>> obviously. Yes.

>> And so we we've seen this movie before I would say and we said well uh we have all the content we uh and you're coming

to our countries I think we can do it and we should do it. Uh it's obviously uh sovereignty matter. It's also a question of soft power to be sure that

we still have our internally and locally produced content on this new screens and the best was to find the right partners for some technology parts, the

right partner for the distribution and also to really make the right connections with platforms. And we were lucky and we're still lucky enough uh to

have for example Wakutam TV which is was at that time being only one European you know etc. So we I think everybody joined

forces to see how we can propose the right content and guarantee that we can control that we can improve that between

us. Um and so that was a tremendous

us. Um and so that was a tremendous support from the EU by itself because they and so we we got financement always good

but we got also a lot of marketing support a lot of so being support to the platforms but also to within the

ecosystem to telos to uh uh pay TV environment which was and still there etc. So that's why partnership was at least to us the key to uh to start and

to uh to strive this business >> and I think it is this is what is uh what I missed about being on the continent even though very close to Britain but uh is the air of collaboration and partnership and

building together and I think that is the strength of European Union and Europe. Um, and then you talked about

Europe. Um, and then you talked about the fast for EU EU. I hear that then this followed into ASAP for EU, a different type of collaboration. You're

bringing, if my research is correct, you're bringing together CDN, an independent TV OS, the Titan, and the MA major broadcasters to build a shared ad

and content tech layer for Europe. So

from the p from a practical point of view what has that consortium revealed about the building blocks that a modern fast and a actual needs it the the

things individual players can solve of on their own.

>> Well the um the idea came from what we did and feedback benchmarks experience from fast for you. So we have all these

fast channels our channels the one we distribute channels from our customers and partners etc. And um because we do the monetization also on some of these

channels we know the money how it works we see we have a benchmark and we realize that uh the way it is done so

far is not optimal.

>> Mhm. And in the same time technology as always technology is ahead. So we we saw different mechanisms new mechanisms that

we can use to propose a different way to do advertisement on fast channels. just

to explain in a minute. I will try. Uh

if you watch uh a fast channel today, this is a linear TV. It never stops, right?

>> You need to have required by platforms Samsung, Pluto, whoever. You need to have eight minutes of advertisement time because this is the only way to make

money. It's advertised, right? So it

money. It's advertised, right? So it

means that every five 10 minutes whatever you have an ad break >> and you reserve two minutes for example for this ad break and the platform adds

an ad. Unfortunately the market in the

an ad. Unfortunately the market in the US in the uh Europe sorry at least is not strong enough to have 100% of replacement.

So you have two minutes you will have maybe one minute with ads. Okay, but you have 1 minute left, right? And because

this is linear, you need to have something. So when we build the

something. So when we build the channels, we uh we prevent that by putting some I would not say dummy video, but um you

know uh what we call feeders or we call some auto promotions etc. >> And then you watch a TV every five or seven minutes you're interrupted. Maybe

you have an ad or you have an promotion >> and then again >> maybe in a couple of years the market will be really stronger CTV market with

really good feed rates and you will no more see any uh dummy or auto promotions which are always the same. But for from

the last three years, what we see is people feel that these channels are not very uh good. The content are good, but I'm

good. The content are good, but I'm always interrupted for nothing.

And so the core fundamental of what we do with that for you is to say, what if we do not interrupt anymore?

>> Yes, >> you watch something, you like it, etc. But we need advertisement. So uh what we think is

when we want to put an advertisement the first thing is please check if you can have advertisement. If you don't have

have advertisement. If you don't have coming from it servers if it doesn't work there is no offering here.

>> Don't interrupt >> keep going. Okay. when there is an ad instead of interacting in fact we use uh

what uh you know interactive formats and shapes and so we resize the video player we shift it in a corner for example and

the room left this is for advertisement so you can still watch what you like there is an advertisement and when there is an advertisement

because everything is contextual that should make some sense Oh, that's amazing. My ear

>> things. So, we we try that in different countries. So, we work with Titan OS

countries. So, we work with Titan OS which is a TV. We work with Impressa in Portugal which is a big broadcaster.

>> We work with uh Pic which is technology partner with us in this and we tried also for example on platform with B Telecom in France

>> and we had tremendous feedback.

>> Yeah. Especially from audiences I I would imagine >> because the audience anyway they watch longer because there is no interruption.

>> Yeah. And you've got attention which is now is just the currency.

>> You have higher attention. You have less ads but you have way better in term of CPM. So revenue money for the ad and all

CPM. So revenue money for the ad and all in all people have a better um feeling for the channel by itself. It

increase the brand uh you know awareness and no authority because this is this is a channel I can watch. I can have fun.

There is ads. It's not big deal and most of the time they make sense. is better

for everyone for audiences for brands and uh you guys don't fill the space with any in inventory which doesn't monetize

>> it makes last thing is as an editor it makes the scheduling way better and easier because you do not have you know

to put all these dummy uh uh minutes for uh that you don't know what would be watch at the end of the day. Yeah,

>> big idea that this is what we we do and uh so this is a European project finance for that and everything rely because we

really believe in it rely 100% on uh standard sex meaning there is no proprietary technology we use a technology called simid which has been

designed by the AIB you know the guy designing whatever happening in ads And everything else we have added we put it

in um in open source so they can integrate the things etc. And this is how we build somehow a backbone for

everybody open technology then open data and a better user experience. And now we are on boarding more and more the uh the

ad tech guys going to the demon side because this is a new offering. you know

you have a a G whatever form etc and you can go even further which is extremely exciting you you probably saw some first announcement in the market that

obviously AI can generate yet >> well that was going to be my next question the obvious next question is where does AI actually fit into the future of OKAS

>> in a lot of of different places uh If you check the value chain really at the beginning of the value chain so you get the content which is a video file

let's say uh we use AI obviously to detect what could be best moment to present an ad. So this is done by AI understanding the content by itself and

this is where this is between two different scenes. No harm if you want to

different scenes. No harm if you want to present something at a time >> even more with as for you and this different way of doing ads. It's

completely dedicated to uh scene entertainment you know and this is a thing which is in a bar whatever for example maybe you can have things linked to different product because this is the

screen >> your life in addressable so you can put the uh >> with the AI with the AI system during the ingestion you prepare in fact

>> okay >> when there is interesting movement to uh uh to put an ad.

>> Mhm.

>> If it goes the old way, then you will do an insertion at this place. But you

know, it's a good moment for that. If

this is a new way, you will then try to have an L shape or whatever, you know, to to do that. But you build a context, meaning a uh a list of different

information. It works most of the time,

information. It works most of the time, explaining you why it's the right moment. And then you uh you pass over

moment. And then you uh you pass over this information to the ad technology where they can then get the best uh

brand matching with this context >> and all you can have a higher buy because yeah this is everything I see on

screen makes me thinking about this brand you know because uh I know where >> contextual advertising is so powerful.

Um >> so this is the first step you know where we do that but it could also help in increasing the video quality sometimes

uh it also obviously helps producing subtitles on domain.

>> Back to our first question about you know scaling. So it's really completely

know scaling. So it's really completely um on the full value chain. We use it also when you are on a video streaming

platform when you have 10,000 content obviously recommendation and understanding what people are doing how they will watch things. uh we used

to have recommendation engine for ages, right? But with AI, it's a new paradigm

right? But with AI, it's a new paradigm how you uh you really understand the content >> and how you match with people behavior

and the fact that you can also as an end user you can prompt what you would like to to watch.

>> The true personalization at last.

>> Exactly. Exactly. We we we we we just started a new uh European project a third one that we we got uh validated

few weeks ago which is 100% about that how can you prompt and how you help people to prompt because some depending generation you know nobody is already

completely at ease with that but we we are building really um and it's not anymore recommendation it's more uh an open discussion to suggest you something

to watch based on how you interact with the machine.

>> Brilliant.

>> And this is completely independent of keywords or everything we were using in the past because with multimodel AI you can have an understanding totally

different than we have before which were tagging content you know.

>> Yeah.

As far as I'm concerned, the oldfashioned metadata is now >> discover >> semantic discovery. It's about you know um yeah I think that we actually been

brought to brought together by um by discoverability. I wrote an article and

discoverability. I wrote an article and that's how we got connected. I'm I when I hear that actually you're doing this in you know in real life uh live with all your content it's just so

encouraging the innovation it's developing so fast and so >> yeah no it's insane especially uh with AI you know it's it's going extremely

fast to uh to to see things to prove things it's not a fact but you you have part of

it which is a lot of noise. Uh we we try to to use really things that makes sense that can help our customer either to save money always a good idea or

obviously how to make more money by improving user experience durability uh how long you watch something etc. So

this is different part of the systems embedded in the overall system. So yeah,

I wanted to ask you is like what measurable lift are you seeing from AI across the ecosystem? Is it efficiency?

Is it retention? Is it revenue? How do

you measure that? What AI brings to to to your game? Uh

I think it's pretty easy today to measure efficiency and how better a content is analyzed and

qualified by AI versus how we used to do that with the keywords or whatever. Uh

it's faster. Uh it's more accurate most of the time and it's give us different um perspectives how to process and use

the content. So in efficiency

the content. So in efficiency no discussion it's really a boost regarding the fact that we can have more

and more very good dubbing done by AI efficiency but also obviously I should not say that for for company doing a dubbing obviously they're doing

fantastic job but in different situations the AI job is uh could be good enough and then this is time save But obviously a lot of money saved and

the time that you can have in time to market maybe you can go to Germany and uh Poland maybe you know with a good enough dubbing in a couple of days where

before it was high budget and quite a long time or so to find proof everything. So to me it's a mix of

everything. So to me it's a mix of different things. uh the money it makes

different things. uh the money it makes it brings you directly or indirectly but also all the new idea the new system new

features that can bring us where here it's more a playground still you know everybody's is toying with AI and what could be the next very smart thing we

can do with that which is extremely extremely uh cool for our tech comp tech teams you know they're so happy >> yeah I think it's great AI it moved

outside of experiments and proof of concept. It's like it's real and it's so

concept. It's like it's real and it's so great to hear all those practical examples from you. But we touched on well we we touched a little bit on the

ASAP for EU as a practical collaboration to build the sort of the technical building block of fast and avo. But um I feel and I understand and also I I I got

this feeling that ASAP for AU is also something much bigger. as one of the uh perhaps first attempts to define what European streaming backbone looks like

and and you touched on this, but how do you see ASAP for EU positioning Europe in relation to the dominant, you know, all the big US streaming stocks, not in

competition, but in building an ecosystem shaped around European values, infrastructure, and actual market realities that are so different. Yeah.

Well, that's um that's a bit a challenge to be honest.

>> Um everything relies on partnerships. So

we are extending. So we we have new partners joining us from different countries. Um there is a part of um the

countries. Um there is a part of um the um the Europe instances by themselves how they do support it how they present it how they speak about it to different

uh agencies you know you have a lot of agencies in different country but I think it's just the proof is in the pudding uh you start with one country

you show it works it's transparent it's open source you can use it on your side and there is some economic building it up on it

and one after one. So could be a long haul. You know, it's a three years uh

haul. You know, it's a three years uh project. So we just started year two.

project. So we just started year two.

>> Um and probably second half of year two and 100% of year three will be about scaling it. So this is how we we we will

scaling it. So this is how we we we will uh expand that over time I think and we have more and more uh even non-European

organizations that would like to to join >> of course >> just to extend you know because every time we talk about European uh we're talking about what's happening in Europe

so our culture you know our sovereignty but obviously everything from Europe that we bring to outside of Europe, the

US, Americas, Asia, etc. And uh because we we are just channeling the culture somehow and so we we have very good uh

relationship with in Asia even with China we which wants to propose also different things and the idea is always the same. It's either we we start a big

the same. It's either we we start a big fight in competition, no, and we we're doing like tariffs, that's it, or we we talk and we we exchange. That's why we

put things in in open source and we use standards somehow easier just to do all things. No, and I'm trying to sell your

things. No, and I'm trying to sell your thing. Uh but people should not be

thing. Uh but people should not be locked in on what I do or what uh some of the partners do. It's really as you

say it's the backbone. So you have APIs and happy to extend it, happy to bring new formats. We're discussing with

new formats. We're discussing with different people to have more interactive formats, different forms of interactive formats, how we bridge that to retail with shoppable for example >> and

>> you bring different people on the table.

And do you see that perhaps the next wave of streaming growth could also come from markets like Poland, Czecha, the Baltics rather than the traditional

western hubs? Uh I truly honestly

western hubs? Uh I truly honestly believe that uh we we have discussion with some channels in Poland. Uh how

they can because >> the uh our heritage from fast for you is also we are distributor meaning we put channels on different platforms more more than 80 platforms. So we have

channels coming from Poland, coming from Czech Republic, from different uh countries that obviously would like to be available on these big platforms, but

also on some smaller platforms because it makes sense in term of sometimes diaspora or language in common, history

in common, etc. And so as a distributor, we we can put the channel there. So yeah

it but it's coming Nordics it's exactly the same thing you know uh we we are we are a big continent and uh free

circulation so we can really do interesting things here as long as we are not standing up on

private propriatory technology and uh specific metadata that I'm the only one and you need to go do XYZ to do that etc

etc as long as we put walls between us doesn't work right >> yeah and that's a huge strength I feel um of Europe and and that brings me also

to another of the Europe's defining strengths I feel compliance it it used to be seen as overhead but it's increasingly becoming almost like a strategic foundation for how platform

personalize recommends and and build trust with audiences So hence I guess your partnership with accept you that I actually adore the design

>> it's exactly the same thing you know um >> do you think that compliance is now becoming sort of almost a strategic advantage of Europe

>> yeah 100% uh we uh as a company we won different deals because of that not only you know obviously because of that but in

competition with somebody else. The fact

that we are uh 100% European everything is running performing stored within the EU with different CDN providers, different cloud

etc etc. But we are really on sovereignty and the fact that we can trace back everything and we don't do everything by ourselves. No. Or it's

always Yeah. Who said it's true? Myself.

Okay. We said no. You need a consultant management platform because this is a foundation of our regulation. This is

how you establish u beginning of trust with the end user. So should I do it by myself on my own platform? Sounds weird.

So we we we found one good CMP provider which is French. Okay. But you know so that's >> yeah but is you we are European you know

and so they have been certified by all the different instances so they do the job right and everything again within Europe and we do and we transpose to the

US after that with the local regulation but yes saying that everything is taking into account as regulation sovereignty

security to me is this is how we convince people that they should do it with us versus whoever else >> maybe it's not there yet.

>> I I think I think it's uh important to get the audiences on board as well. So

it's not just regulation but I think that people are you know the audiences are more savvy about the their privacy.

>> Totally totally and uh EU did a good job. I think in every country uh within

job. I think in every country uh within the EU every government really worked on it applied put some rules. uh in France

we have a lot of different we we have rows from very old time you know like Neil in France which is probably the oldest one about taking care of privacy

on the so-called internet at the time being you see so no I think it's extremely important some people when they arrive on an app or website they

don't see anything about that they feel what that's weird so sometimes yes it's a bit annoying always cooking Cookies, cookies. Yeah. Okay. But it

Cookies, cookies. Yeah. Okay. But it

means that everybody thought about it and give you uh the freedom to decide >> and accept you made it even beautiful and design. So love.

and design. So love.

>> Yeah. Yeah. Yeah. thinking about a little bit about the the future and the sort of next chapter of fast and uh and

the European um European um unity around the TV fragmented TV um ecosystem.

>> Um where do you see the hardest gaps and challenges to to achieve further growth?

Is it data access? Is it technical infrastructure fragmentation? talent

infrastructure fragmentation? talent shortage around AI >> fragmentation >> okay >> is the biggest issue uh today uh

technology is here it works uh you can balance cost different ways I don't think there is any limitation with tech and AI is just improving and opening new

doors >> but at the end of the day people do not have extra time to watch you know you still have 24 hours per day So the time

they spend on the screen is extremely precious and fragmentation means how can we get back people from uh social

networks to uh platforms could be fast could be OTT could be you know whatever somehow uh could be

even YouTube today which is which is on on the big screen. The time is how can we really get back people uh on content

which are coming from uh the entertainment industry. Uh it's good you

entertainment industry. Uh it's good you have things on social and you have very good things on social but everybody can see it is completely unbalanced today

and young generations are even more on this platform than the others. All these

platforms are not regulated.

they are not really participating to a production of uh content as we used to do in in the entertainment industry.

>> No. So you have so this is more my EU hat somehow you know this there are we need some regulation for for sure because it it's so it's really

unbalanced and unfair to the competition because a lot big part of the industry let's say official industry is at risk

uh and so because the fight is is not uh balanced and second is obviously now people have So large offering

you have >> content is everywhere.

>> You go to a fast platform you have 200 channels minimum in Europe and 2,000 people in the US. So the offering is

gigantic time is limited that as good time with right content everybody's happy generates revenue for everybody.

um complicated and fragmentation really makes that even more uh complicated. No, I have a very good

complicated. No, I have a very good example if I may. Uh so it's a French one but anyway um so

you can transpose that in any countries.

uh in France like in any countries we have local TVs meaning a TV which is about sometimes a city or you know a

region or a province a lander in in the in Germany uh you know etc. All these channels

have been there for sometimes 25 30 years. They were broadcast then they

years. They were broadcast then they move to internet because internet is there >> and they have strong audience

but with the fragmentation people are less and less going there.

The big platforms the fast platforms ignore them.

uh the beard platforms are maybe have one or two because they are also owning it. So makes sense to have it. But you

it. So makes sense to have it. But you

you have this and I see exactly the same mechanism in Spain in uh and in Germany.

all this very qualified and loyal audience has less and less opportunity to watch that because it's not represented

everywhere and this is more and more again challenged by social and the other things >> they all go to YouTube >> what is the economy

for a local TV channel you don't really have an economy on YouTube you know so and because they are local they are not They are private. Most of them are private etc.

>> But this is a tremendous quantity of content and the proximity and also part of every country's culture know from

east to west. I don't know everybody has a small corner differently. Um so uh what they did is they decided that they

will all join together with I'm talking about 20 channels.

They're all joined together under the same roof.

>> Makes sense.

>> And to build a platform which is mingling after that how you get access to. So could be evote could be fast

to. So could be evote could be fast could be also VOD etc because people have different usages. Okay no problem.

>> Yeah >> but you are mingling. So you are picturing from local stories to a global national with a

platform audience and I think this is very smart and it is uh how you can solve part of the equation because

anyways they are adding their audience.

So you are accumulating every pieces of each department in France you know so it makes quite nice audience at the end of the day and you can circulate the audience because

everybody's travel you know >> uh I live in Paris but my family is in Normandy so I go there you know it makes minimum two different channels so you

have things in common um that's how maybe people can really uh solve the situation picking it by themselves you know

>> the scale but then you can nowadays the advertising can be can be very sort of microlocal >> but you've got the scale scale of

distribution and and delivering um >> exactly you see when you are a small local channel in in one city you can get

advertisement at a local level of SMBs >> but you have retailers for example you know in France we have kur that you know retailers for example they are

nationwide but they are local you have one in almost every channel >> every uh city sorry so you can have

leverage from local to global makes a lot of sense uh it's going to be rolled out next year so obviously France we have borders in

common with Italy with Germany with Switzerland except if you Uh obviously when you are living uh close to Switzerland you go there oftenly when

you are living very close to Italy you go there so you know bit part of the culture there you probably interested of what's happening in Milan because you >> you go there or maybe you just go every

year in vacation there etc. people uh living in Poland in Pausnine, they actually go to work in Berlin. It's only

couple.

>> Yeah.

>> So, this is how we can embrace people.

>> I love it. Oh gosh, I'm so Okay, it's been only a week in Warso on the continent.

>> Yeah.

>> But I'm just I feel this buzz. I may be in denial. Maybe I'm just imagining it.

in denial. Maybe I'm just imagining it.

Maybe because it's cold.

Let's wrap with a quick rapid fire rounder. Please answer with one sentence

rounder. Please answer with one sentence or one word if you can. The biggest

misconception about fast today.

>> Not an easy one. Um

I will say differently if you allow me.

We used to say fast TV.

people just remind fast and they most of the time forget TV. What what do I mean is a good TV channel it does exist for ages

right >> broadcast whatever before is the right grid the right content at 8:00 p.m. the

right content at 6:00 a.m. etc. This is structure and a lot of fast channels and it makes for some but have a single loop of the

same things and go on and go on and they don't really work on this. A successful

TV channel fast or not fast is a delivery.

>> Yeah. First of all, TV if and now when you are on the TV and sorry I'm not short at all but if you are on a Samsung TV you don't really know the difference that it's a fast or not fast channel it's a

>> audience you should >> you want to watch it or not you see and this is maybe something which is oftenly forgotten this is first of all TV

>> that's a good one um one innovation that genuinely excites you personally Um

I don't want to go too technical but um so AI is everywhere. Uh you have gen all these different things. A very recent

things happened in the industry which is called MCP uh which is a way to make this AI communicate between themselves

and communicate also with other things.

could be the old internet world, you know. Uh it's a bit like the API between

know. Uh it's a bit like the API between AIS and between the world lead.

>> Yeah. And this is what lead us to agents. So the agentic now part of AI is

agents. So the agentic now part of AI is can really do very interesting things with that.

>> Yeah. That's that's which I'm started playing. Uh I'm a bit of a nerd. So

playing. Uh I'm a bit of a nerd. So

there's nothing too technical you can tell me. But uh okay, we have to worry

tell me. But uh okay, we have to worry about our audience. But yes, I started actually building my own little chain of agents for the for very minute tasks.

But >> but this is how you you avoid to have again walls between different systems.

>> So everybody can communicate. It was

very everybody in his own castle Germany chip perplexity etc etc. Now everybody can communicate and include other people. That's for me brilliant.

people. That's for me brilliant.

>> It is. Well, you are a super collaborator. I'm

collaborator. I'm >> collaborator.

>> Yeah, you know, to me it speaks to me a lot.

>> But Cedric, thank you so much for joining me.

>> Yes. Thank you for having me.

>> Thank you for the work you're doing to help shape a truly European future for >> join us. Join us. You know, it's a it's really uh everybody.

>> Thank you so much.

>> Thank you. Take care. Bye. Bye.