Galaxy Unpacked February 2026: Official Livestream

Olympic Games together the IOC and Samsung. Samsung believes in the power of the Olympic Games as an unparalleled platform to showcase its technologies on the biggest stage. Building on our long history we continue to bridge athletes and fans through innovations that redefine the Olympic Games experience. The Olympic Games allow us to

open up our mobile broadcasting technology and to billions of people around the world. I

would like to claim that it is a revolutionary way that we covered this opening ceremony with the support of Samsung. It's that although there is a consumer device, eventually it has the capacity and the capability to act also as a professional device. Without

this kind of technology, it would be impossible to create these behind-the-scenes covers that we did. You can put it in so many more places than you can put a

did. You can put it in so many more places than you can put a professional camera. People are much less bothered by something the size of a phone than

professional camera. People are much less bothered by something the size of a phone than they are by the size of a broadcast camera. Every Olympic athlete is a hero.

Samsung Galaxy joins their Olympic Games journey from the very first step, capturing the pride of a new challenge. Galaxy has allowed me to shoot impressive photographs, the details are super professional. And the athletes themselves have remained enthusiastic about the photographs. The E3 profile was really good because we did a different

photo and it was really fun to do it with Samsung. The most

with Samsung. The most touching moment of an athlete's career. Galaxy is there on the podium to capture this glory and make it a memory that lasts forever. A moment only the Olympic Games can deliver.

It was really nice for me to capture the moment with the Samsung phone on the podium. It was just a message. I thought I wanted to shoot it, but

the podium. It was just a message. I thought I wanted to shoot it, but I was really happy to do that. Innovation beyond the spotlight. Galaxy AI supports Olympic Games operations by breaking language barriers, ensuring seamless communication across nations and cultures. Where is the shi-sticker?

and cultures. Where is the shi-sticker?

And as we move towards Milano Cortina, innovations like galaxy-powered broadcasting, AI interpreter tools, are set to create an even more seamlessly connected Olympic experience for the athletes, fans, and the volunteers, and the worldwide audience. Samsung Galaxy plays a key role in connecting athletes, fans and everyone involved in making the games possible. Through our

commitment to openness, Galaxy will continue to expand and enrich the values and experiences of the Olympic Games. More connections

create more open possibilities. Open always wins.

This is where it all began with a simple belief that our technology can enrich people's lives and the world we live in.

That belief has spread around the globe to everyone, everywhere, and led to countless innovations.

We open up people's possibilities to connect people anytime, anywhere to empower your creativity to express yourself your own way to unfold more of your world.

Now more than ever, people need more inspiration, expression, connection. That's why we keep innovating

connection. That's why we keep innovating to open up new possibilities. Because at the center of everything we do is you We've always been committed to using technology for the greater good.

After incorporating ocean-bound plastic into our galaxy devices, we recognized an opportunity to go even further in our commitment to the world's oceans.

If you're a pessimist and don't believe in human ingenuity, by the end of the century, the majority of the world's coral reefs will be gone. That's a real possibility.

It's not just part of our culture, it's who we are. We're ocean people. It

hurts, it hurts me. It also hurts me thinking about my children and grandchildren. What will be here on the reef for them?

grandchildren. What will be here on the reef for them?

to save these vital yet endangered ecosystems one photo at a time.

The first time that I entered the fishing boat and I saw them removing so much plastic from the sea with their nets and then throwing in a buck, For me that was shocking. I just decided to turn this anger, these negative emotions into something productive. I didn't want to be part of the problem and I wanted to

something productive. I didn't want to be part of the problem and I wanted to become part of the solution.

My name is Lefteris Arrapakis. I grew up in a family of fishermen that for generations they were seeing the sea as a provider. They were going there, getting fish, bringing it to the table, feeding their family. I was a little bit outside of the cycle. I was able to witness that the sea is not a provider anymore,

the cycle. I was able to witness that the sea is not a provider anymore, but more like a patient. And I think this time the sea needs our help.

When I started approaching I was telling them that we can actually collect plastic from the sea and make a difference. They thought I was crazy.

They were like, you know, what are we going to become? Like garbage collectors? I

started with my father and a few of his friends here from this local port.

In the beginning there were just three people. My father

told me that, you know, cleaning plastic and stuff is nice, but I should get a real job. And like all the more traditional people, my father is also worried about change. And then when he realizes that the change is for the better, then

about change. And then when he realizes that the change is for the better, then he starts to adapt it. Fishermen started to talk.

The results of the sea around them started to become more clear. Doubted like a very simple idea ended up becoming a movement with thousands of fishermen in multiple countries in the Mediterranean Sea. More plastic was arriving every day to the port and then the whole port was collected plastic. That visual

proof convinced the others to join. This plastic that we are collecting is not just waste. And from there, after the plastic is sorted, it goes to a recycling facility

waste. And from there, after the plastic is sorted, it goes to a recycling facility and it's turned into pellets, like little balls of plastic that then you can melt and make new products.

We realized that plastic clean-ups is not enough. We're transferring the problem from the sea to the land. We needed

to change this plastic from a waste into something new. So we're able to turn this plastic from waste into a resource. Part of a new economy, the circular economy.

My work is not just for today. but it's also for tomorrow. The next generation is the hope of this world. I believe this is how change happens. You start

small and then this grows and then in the end you create a movement.

Today, me and my father are back at the sea that has been our hope.

And this day it feels different because I'm on a kayak that is made out of plastic that we collected from the sea. This is what it means to come full circle. Let's start

full circle. Let's start today, start small, start locally.

Olympic Games together the IOC and Samsung. Samsung believes in the power of the Olympic Games as an unparalleled platform to showcase its technologies on the biggest stage. Building on our long history we continue to bridge athletes and fans through innovations that redefine the Olympic Games experience. The Olympic Games allow us to

open up our mobile broadcasting technology to billions of people around the world. I would

like to claim that it is a revolutionary way that we covered this opening ceremony with the support of Samsung. It's that although there is a consumer device, eventually it has the capacity and the capability to act also as a professional device. Without this

kind of technology, it would be impossible to create this behind the scenes coverage that we did. You can put it in so many more places than you can put

we did. You can put it in so many more places than you can put a professional camera. People are much less bothered by something the size of a phone than they are by the size of a broadcast camera. Every Olympic athlete is a hero. Samsung Galaxy joins their Olympic Games journey from the very first step, capturing the

hero. Samsung Galaxy joins their Olympic Games journey from the very first step, capturing the pride of a new challenge. Galaxy has allowed me to shoot impressive photographs, the professional details. And the athletes themselves have been enthusiastic about the photographs. My victory profile was really good because we did a

different photo and it was really fun to do it with Samsung.

The most touching moment of an athlete's career. Galaxy is there on the podium to capture this glory and make it a memory that lasts forever. A moment only the Olympic Games can deliver.

It was really nice for me to capture the moment with the Samsung phone on the podium. It was just a message. I thought I wanted to shoot it on the

podium. It was just a message. I thought I wanted to shoot it on the top of the top. I was really happy to get it. Innovation beyond the spotlight.

Galaxy AI supports Olympic Games operations by breaking language barriers, ensuring seamless communication across nations and cultures. Where is the water flow?

Where is the shi-sticker?

And as we move towards Milano Cortina, innovations like galaxy powered broadcasting, AI interpreter tools are set to create an even more seamlessly connected Olympic experience for the athletes, fans, and the volunteers and the worldwide audience. Samsung Galaxy plays a key role in connecting athletes, fans and everyone involved in making the games possible. Through our

commitment to openness, Galaxy will continue to expand and enrich the values and experiences of the Olympic Games. More connections

create more open possibilities. Open always wins.

This is where it all began with the simple belief that our technology can enrich people's lives and the world we live in.

That belief has spread around the globe to everyone, everywhere, and led to countless innovations We open up people's possibilities to connect people anytime, anywhere, to empower your creativity,

to express yourself, your own way, to unfold more of your world.

Now, more than ever, people need more inspiration, expression, connection. That's why we keep innovating

connection. That's why we keep innovating to open up new possibilities. Because at the center of everything we do is We've always been committed to using technology for the greater good.

After incorporating ocean-bound plastic into our galaxy devices, we recognized an opportunity to go even further in our commitment to the world's oceans.

If you're a pessimist and don't believe in human ingenuity, by the end of the century, the majority of the world's coral reefs will be gone. That's a real possibility.

It's not just part of our culture, it's who we are. We're ocean people. It

hurts, it hurts me. It also hurts me thinking about my children and grandchildren. What will be here on the reef for them?

grandchildren. What will be here on the reef for them?

to save these vital yet endangered ecosystems one photo at a time.

The first time that I entered the fishing boat and I saw them removing so much plastic from the sea of their nets and then throwing it back, For me that was shocking. I just decided to turn this anger, these negative emotions into something productive. I didn't want to be part of the problem and I wanted to

something productive. I didn't want to be part of the problem and I wanted to become part of the solution.

My name is Lefteris Sarapakis. I grew up in a family of fishermen that for generations they were seeing the sea as a provider. They were going there, getting fish, bringing it to the table, feeding the family. I was a little bit outside of the cycle. I was able to witness that the sea is not a provider anymore,

the cycle. I was able to witness that the sea is not a provider anymore, but more like a patient. And I think this time the sea needs our help.

When I started approaching fishermen and I was telling them that we can actually collect plastic from the sea and make a difference. They thought I was crazy.

They were like, you know, what are we going to become, like garbage collectors? I

started with my father and a few of his friends here from this local port.

In the beginning there were just three people. My father

told me that, you know, cleaning plastic and stuff is nice, but I should get a real job. And like all the more traditional people, my father is also worried about change. And then when he realizes that the change is for the better, then

about change. And then when he realizes that the change is for the better, then he starts to adapt it. Fishermen started to talk.

The results of the sea around them started to become more clear. Down the life, a very simple idea ended up becoming a movement with thousands of fishermen in multiple countries in the Mediterranean Sea. More plastic was arriving every day to the port and then the whole port was collected plastic. That

visual proof convinced the others to join. This plastic that we are collecting is not just waste. And from there, after the plastic is sorted, it goes to a recycling

just waste. And from there, after the plastic is sorted, it goes to a recycling facility and it's turned into pellets, like little balls of plastic that then you can melt and make new products.

that plastic clean-up is not enough. We're transferring the problem from the sea to the land. We needed to change this plastic from a waste into something new. So we're able to turn this plastic from waste into a resource. Part of a new economy, the circular economy.

My work is not just for today. but it's also for tomorrow. The next generation is the hope of this world. I believe this is how change happens. You start

small and then this grows and then in the end you create a movement.

Today, me and my father are back at the sea that has been our hope.

And this day it feels different because I'm on a kayak that is made out of plastic that we collected from the sea. This is what it means to come full circle. Let's start

full circle. Let's start today, start small, start locally.

I would like to that it is a revolutionary way

that we covered this opening ceremony with the support of Samsung. It's that although there is a consumer device, eventually it has the capacity and the capability to act also as a professional device. Without this kind of technology, it would be impossible to create these behind the scenes covers that we did. You can put it in so many

more places than you can put professional camera. People are much less bothered Galaxy has allowed me to shoot impressive photographs, super professional details.

The most touching moment of an athlete's career. Galaxy is there on the podium to capture

this glory and make it a memory that lasts forever. A moment only the Olympic Games can deliver. It was really nice for me to capture the moment with the central phone on the podium. It was just amazing. I thought I wanted to take a look at it, but I was really happy to win that. Innovation beyond

the spotlight. Galaxy AI supports Olympic Games operations by breaking language barriers, ensuring seamless communication across nations and cultures. Where do you know?

And as we move towards Milano Cortina, innovations like galaxy powered broadcasting, AI interpreter tools are set to create an even more seamlessly connected Olympic experience for the athletes, fans, and the volunteers and the worldwide audience. Samsung Galaxy plays a key role in connecting athletes, fans and everyone involved in making the games possible. Through our

commitment to openness, Galaxy will continue to expand and enrich the values and experiences of the Olympic Games. More connections

create more open possibilities. Open always wins.

This is where it all began. With a simple belief that our technology can enrich people's lives and the world we live in.

That belief has spread around the globe.

To everyone, everywhere, and led to countless innovations.

We open up people's possibilities to connect people anytime, anywhere to empower your creativity to express yourself your own way to unfold more of your world.

Now more than ever, people need more inspiration, expression, connection. That's why we keep innovating

connection. That's why we keep innovating to open up new possibilities. Because at the center of everything we do is you We've always been committed to using technology for the greater good.

After incorporating ocean-bound plastic into our galaxy devices, we recognized an opportunity to go even further in our commitment to the world's oceans.

If you're a pessimist and don't believe in human ingenuity, by the end of the century, the majority of the world's coral reefs will be gone. That's a real possibility.

It's not just part of our culture, it's who we are. We're ocean people. It

hurts, it hurts me. It also hurts me thinking about my children and grandchildren. What will be here on the reef for them?

grandchildren. What will be here on the reef for them?

to save these vital yet endangered ecosystems one photo at a time.

The first time that I entered the fishing boat and I saw them removing so much plastic from the silver nets and then throwing in a buck, For me that was shocking. I just decided to turn this anger, these negative emotions into something

was shocking. I just decided to turn this anger, these negative emotions into something productive. I didn't want to be part of the problem and I wanted to become

productive. I didn't want to be part of the problem and I wanted to become part of the solution.

My name is Lefteris Sarapakis. I grew up in a family of fishermen that for generations they were seeing the sea as a provider. They were going there, getting fish, bringing it to the table, feeding the family. I was a little bit outside of the cycle. I was able to witness that the sea is not a provider anymore,

the cycle. I was able to witness that the sea is not a provider anymore, but more like a patient. And I think this time the sea needs our help.

When I started approaching I was telling them that we can actually collect plastic from the sea and make a difference. They thought I was crazy.

They were like, you know, what are we going to become, like garbage collectors? I

started with my father and a few of his friends here from this local port.

In the beginning there were just three people. My father

told me that, you know, cleaning plastic and stuff is nice, but I should get a real job. And like all the more traditional people, my father is also worried about change. And then when he realizes that the change is for the better, then

about change. And then when he realizes that the change is for the better, then he starts to adapt it. Fishermen started to talk.

The results of the sea around them started to become more clear. Down there like a very simple idea ended up becoming a movement with thousands of fishermen in multiple countries in the Mediterranean Sea. More plastic was arriving every day to the port and then the whole port was collecting plastic. That

visual proof convinced the others to join. This plastic that we are collecting is not just waste. And from there, after the plastic is sorted, goes to a recycling facility

just waste. And from there, after the plastic is sorted, goes to a recycling facility and it's turned into pellets, like little balls of plastic that then you can melt and make new products.

Επιστεύουμε ότι το πλαντικό κλεινάπη δεν είναι αρκετό. Εμείς αφήνουμε το πρόβλημα από την πλανά στο πλανά. Πρέπει να

αλλάξουμε αυτό το πλαντικό από μια πλανά σε κάτι νέο. Έτσι, μπορούμε να αφήσουμε αυτό το πλαντικό από μια πλανά σε μια εξοπλή. Μετά από μια νέα εικονομία, μια κυρκολική εικονομία. Ο μου

εργασία δεν είναι μόνο για ειδικά. but it's also for tomorrow. The next generation is the hope of this world. I believe this is how change happens. You start small and then this grows and then in the end you create a movement.

Today, me and my father are back at the sea that has been our hope.

And this day it feels different because I'm on a kayak that is made out of plastic that we collected from the sea. This is what it means to come full circle. Let's start

full circle. Let's start today, start small, start locally.

Olympic Games together the IOC and Samsung. Samsung believes in the power of the Olympic Games as an unparalleled platform to showcase its technologies on the biggest stage. Building on our long history we continue to bridge athletes and fans through innovations that redefine the Olympic Games experience. The Olympic Games allow us to

open up our mobile broadcasting technology and to billions of people around the world. I

would like to claim that it is a revolutionary way that we covered this opening ceremony with the support of Samsung. Is that although there is a consumer device, eventually it has the capacity and the capability to act also as a professional device. Without

this kind of technology, it would be impossible to create these behind the scenes covers that we did. You can put it in so many more places than you can put a professional camera. People are much less bothered by something the size of a phone than they are by the size of a broadcast camera. Every Olympic athlete is

a hero. Samsung Galaxy joins their Olympic Games journey from the very first step, capturing

a hero. Samsung Galaxy joins their Olympic Games journey from the very first step, capturing the pride of a new challenge. Galaxy has allowed me to shoot impressive photographs, the professional details. And the athletes themselves have been enthusiastic about the photographs. The V3 profile was really good because we did a different

photo and it was really fun to do it with Samsung.

The most touching moment of an athlete's career. Galaxy is there on the podium to capture this glory and make it a memory that lasts forever. A moment only the Olympic Games can deliver.

It was really nice for me to capture the moment with a central phone on the podium. It was just amazing. I thought I wanted to see it as a

the podium. It was just amazing. I thought I wanted to see it as a high level. I was really happy to achieve that. Innovation beyond the spotlight. Galaxy AI

high level. I was really happy to achieve that. Innovation beyond the spotlight. Galaxy AI

supports Olympic Games operations by breaking language barriers, ensuring seamless communication across nations and cultures. Where is the comprensorio shistico?

And as we move towards Milano Cortina, innovations like galaxy powered broadcasting, AI interpreter tools are set to create an even more seamlessly connected Olympic experience for the athletes, fans, and the volunteers and the worldwide audience. Samsung Galaxy plays a key role in connecting athletes, fans and everyone involved in making the games possible. Through our

commitment to openness, Galaxy will continue to expand and enrich the values and experiences of the Olympic Games. More connections

create more open possibilities. Open always wins.

This is where it all began. With the simple belief that our technology can enrich people's lives and the world we live in.

That belief has spread around the globe.

To everyone, everywhere, and led to countless innovations.

We open up people's possibilities to connect people anytime, anywhere, to empower your creativity, to express yourself, your own way, to unfold more of your world.

Now, more than ever, people need more inspiration, expression, connection. That's why we keep innovating

connection. That's why we keep innovating to open up new possibilities. Because at the center of everything we do is you We've always been committed to using technology for the greater good.

After incorporating ocean-bound plastic into our galaxy devices, we recognized an opportunity to go even further in our commitment to the world's oceans.

If you're a pessimist and don't believe in human ingenuity, by the end of the century, the majority of the world's coral reefs will be gone. That's a real possibility.

It's not just part of our culture, it's who we are. We're ocean people. It

hurts, it hurts me. It also hurts me thinking about my children and grandchildren. What will be here on the reef for them?

grandchildren. What will be here on the reef for them?

to save these vital yet endangered ecosystems one photo at a time.

The first time that I entered the fishing boat and I saw them removing so much plastic from the sea with their nets and then throwing in a buck For me that was shocking. I just decided to turn this anger, this negative emotions into something productive. I didn't want to be part of the problem and I wanted to

something productive. I didn't want to be part of the problem and I wanted to become part of the solution.

My name is Lefteris Sarapakis. I grew up in a family of fishermen that for generations they were seeing the sea as a provider. They were going there, getting fish, bringing it to the table, feeding the family. I was a little bit outside of the cycle. I was able to witness that this is not a provider anymore, but

the cycle. I was able to witness that this is not a provider anymore, but more like a patient. And I think this time, this is needs our help.

When I started approaching I was telling them that we can actually collect plastic from the sea and make a difference. They thought I was crazy.

They were like, you know, what are we going to become, like garbage collectors? I

started with my father and a few of his friends here from this local port.

In the beginning there were just three people. My father

told me that, you know, cleaning plastic and stuff is nice, but I should get a real job. And like all the more traditional people, my father is also worried about change. And then when he realizes that the change is for the better, then

about change. And then when he realizes that the change is for the better, then he starts to adapt it. Fishermen started to talk.

The results of the sea around them started to become more clear. Down the like a very simple idea ended up becoming a movement with thousands of fishermen in multiple countries in the Mediterranean Sea. More plastic was arriving every day to the port and then the whole port was collected plastic. That

visual proof convinced the others to join. This plastic that we are collecting is not just waste. And from there, after the plastic is sorted, it goes to a recycling

just waste. And from there, after the plastic is sorted, it goes to a recycling facility and it's turned into pellets, like little balls of plastic that then you can melt and make new products.

We realized that plastic clean-up is not enough. We're transferring the problem from the sea to the land. We needed

to change this plastic from a waste into something new. So we're able to turn this plastic from waste into a resource. Part of a new economy, the circular economy.

My work is not just for today. but it's also for tomorrow. The next generation is the hope of this world. I believe this is how change happens. You start

small and then this grows and then in the end you create a movement.

Today, me and my father are back at the sea that has been our hope.

And this day it feels different because I'm on a kayak that is made out of plastic that we collected from the sea. This is what it means to come full circle. Let's start

full circle. Let's start today, start small, start locally.

be best friends forever but how I don't know it's kind of fun no the box silly when I'm not that. Wow, it can help you understand Stanley like me.

Aww. I'm gonna miss you too Stanley. Hey, come and finish packing. Let's hide!

Oh, you're hiding. Do you want to become invisible?

Yeah. Let's run!

Join me, and this can turn any bots into a spaceship. Wow. Really? Yeah.

I'm gonna miss you so much, Paige. I'm gonna miss you too. Remember, best

friends forever.

Welcome to CEO and Head of Device Experience Division, TM Rowe.

Good morning, everyone. Thank you for joining us today. Every

groundbreaking technology follows a similar journey. It begins as a marvel.

expensive and loudly celebrated. But the technologies, they changed history to something different. They fade into the background, not because they lose power, but because they become infrastructure. AI stands at that moment now.

infrastructure. AI stands at that moment now.

Infrastructure is about responsibility. It has to work for everyone, everywhere, without expertise or friction. But there is still a gap between what AI promises and what you actually experience.

That's where Galaxy keeps pushing forward. We are building life-enhancing innovations that are dependable, broadly available, and foundational to everyday life. To achieve this, our priorities are clear. Reach, openness, and confidence.

clear. Reach, openness, and confidence.

First, reach. AI must become a part of our infrastructure. You should be able to enjoy its benefits through the

infrastructure. You should be able to enjoy its benefits through the devices you use every day. We are expanding Galaxy AI across our entire ecosystem to reach everyone. Second, openness.

everyone. Second, openness.

For AI to truly matter, it needs to be effortless. True

openness means offering the same quality of experiences to everyone. That's why Galaxy AI is designed to be easy,

everyone. That's why Galaxy AI is designed to be easy, and always available, adapting to you seamlessly and effortlessly without a learning curve. That brings us to our final pillar, confidence. People have every right

pillar, confidence. People have every right to ask, where is my information being shared? How is

it being used? So we built Galaxy AI with advanced security and privacy at its core. We've evolved

Samsung Knox security platform to protect your data and give you full control over your information. With the security by default, you can enjoy personalized AI experiences with confidence.

Confidence also means power. That's why we are pushing boundaries with unmatched performance. Working

closely with our chipset partners, we have co-developed an industry-leading custom AP designed for Galaxy.

Together with the groundbreaking camera and the world's first built-in privacy display, When AI has wider reach, embraces openness, and is built on confidence, it becomes infrastructure. And from there, it evolves into agentic AI. Imagine a phone

that anticipates your needs before you even realize them.

A phone that learns your habits and adapts in real time. A phone

that takes actions on your behalf. This is the agentic AI phone.

Now, let's meet the Galaxy S26 series.

making your life more seamless. And like TM said, it's being integrated into our daily lives, designed to work for everyone, everywhere. This is why Samsung introduced Galaxy AI two years ago, to bring you practical help every day when you need it most through the one device that never leaves your side.

How many of you have missed important notifications because they got lost in a flood of alerts? Wouldn't it be nice if you could cut through that clutter and filter

of alerts? Wouldn't it be nice if you could cut through that clutter and filter out the important things? Galaxy AI can now understand notifications on your screen to help with just that. Let me show you. I start

each morning by checking Now Brief. It gives me a personalized overview of my day.

Here's a look at my brief. It includes the weather, my schedule, and even my energy level. And you'll notice it pulled this reservation here.

energy level. And you'll notice it pulled this reservation here.

Now, here's the amazing part. I completely forgot to put this in my calendar.

But Galaxy AI remembered the confirmation in my notifications and automatically reminded me.

When things get overwhelming, a gentle reminder like this allows me to just get on with my day. But Galaxy AI does more than organize your life.

It can also do things on your behalf, like taking calls. Let's be

honest. We don't answer every call. For those calls you can't get to or the ones you don't want to get to, Galaxy AI can give you a clear, simple summary of who called and what they wanted. This way, you can decide what needs your immediate attention and what can wait. And the best part? It all

feels effortless, like you've got a personal assistant.

We also wanted to make using your Galaxy device as easy as possible.

The all-new Bixby is smarter and understands you better, so navigating your device is as simple as having a chat. If you need to change a setting or find a feature, all you have to do is ask. like, how do I charge another device with mine? But we didn't just make Bixby smarter

inside your phone. We added a brand new capability that goes beyond device control. Now Bixby can bring you up-to-date information directly

control. Now Bixby can bring you up-to-date information directly in the conversation, keeping you in your flow without having to open another app.

But sometimes you need to go deeper. We've all been down that research rabbit hole. What started off as a quick search turns into multiple open tabs, comparing different sites, reading reviews, and jumping back and forth. Galaxy AI already helps you summarize,

forth. Galaxy AI already helps you summarize, translate, and read highlights aloud. But now, Starting with the Galaxy S26 series, the all-new Samsung browser is partnering with Perplexity, so you'll be able to research faster with Ask AI, a

powerful AI tool to help you do more while browsing. Ask

AI will take all the research across all your tabs even your recent history, and combine it with the intelligence of conversational AI to help you answer all of your questions. But not every question requires a deep dive.

your questions. But not every question requires a deep dive.

Sometimes you just want to know what you're looking at, Circle to Search with Google has made searching more seamless for hundreds of millions of Galaxy users worldwide since we introduced it with Google at Unpacked two years ago.

You can circle to look up items directly, translate text, and even identify a song playing in the background or on screen. It makes searching more contextual and immediate. And with the Galaxy S26 series, we're taking this a step

and immediate. And with the Galaxy S26 series, we're taking this a step further because we know it's not just the one eye that catches your vibe, it's the whole thing. So starting today, you'll be able to circle to search multiple objects at once so you can easily find the look.

Just use circle to search to instantly find every piece, from tops to footwear and everything in between, all in one search. No need for all the back and forth.

But of course, a lot of back and forth can also happen in chat rooms. And when this happens, we can get easily distracted. So we want to keep you in your flow. Now Galaxy AI can assist you right inside the chat with gentle nudges, reducing steps. If you're texting with a friend and

they ask for photos from last weekend, usually you have to dig through your album scroll through hundreds of photos, find them, and then share.

But now, Galaxy AI understands the context and does the work for you.

Or, if they ask if I'm free to catch up over some Korean barbecue next weekend, again, normally I'd leave the chat, open my calendar, scroll to the date, and then come back to reply. But now Nudge brings my calendar to me, understanding the context so I can check and respond in

seconds. Galaxy AI helps you stay in your flow.

seconds. Galaxy AI helps you stay in your flow.

And this is what we mean by AI is infrastructure. It moves the technology out of your way so you can move through your day.

But to build experiences that feel this natural, you need a foundation that is secure by design. To explain how we bring this to life, please welcome our COO,

by design. To explain how we bring this to life, please welcome our COO, Wan-Jun Choi.

Thank you. Innovation has always been at the core of Galaxy.

Think back to the early days of smartphones. The hardware was a breakthrough in itself, and it laid the foundation for a new era. Then the transformation accelerated when apps unlocked meaningful experiences.

Today, we are at the same inflection point with AI.

AI today lives in moments. inside apps, features, and workflows.

But that's not enough. Mass adoption will happen when AI turns the things you already do every day into something you can do better, faster, and with less friction. So how do we achieve that? We believe requires platform-level innovation.

that? We believe requires platform-level innovation.

that is personal, adaptive, and agentive. The

first two pillars, personal and adaptive, are about understanding context.

Your phone is your most personal device, and it has the potential to help you in ways no other device can. An AI phone needs to offer suggestions that feel truly personal and relevant like how now brief recourse information, or now Nudge provides suggestion at

the right moment. At the foundation of this is the personal data engine, or the PDE. The PDE turns the scattered data on your device into meaningful data that AI can actually use.

But we also know, with this level of access, trust is everything.

Galaxy AI is built with protection at its core. To deliver

personalized experiences, Galaxy AI needs information. But we

must ensure that only the right services get that access. That's why we built KEEP. It maintains the digital walls between your apps.

built KEEP. It maintains the digital walls between your apps.

ensuring your data is isolated, verified, and protected.

But real security goes deeper than software. Samsung Note's

fault is physically built into the phone and isolated from the rest of the system.

It protects your most sensitive information, such as your passwords, your security keys, and your biometrics. So even if the main software is attacked, the vault remains locked.

For Galaxy AI features that use the cloud, rule is simple. Your data

is processed to deliver an answer and then delete it. And because

protection is most effective when you are in control, we put transparency and choice in your hands. This brings us to the third pillar, agenting, turning understanding into action. Think about how we interact with our devices today.

action. Think about how we interact with our devices today.

We have incredible apps for everything we do, but getting things done often requires a lot of manual steps. Our vision is to simplify the flow and to remove the barriers between intent and action. So you can simply say what you want and AI will understand your intent and help you

get things done. To do this, we need to offer the most powerful agents available. We believe in working with the best agents available, building them onto our secure foundation so you can choose the AI the best fit of your life.

We work closely with Google to make Gemini the core of this agent experience, providing seamless actions across apps, and we are also working together to expand these actions to more services and partners.

But to make this happen, we must evolve from a traditional operating system to an intelligent operating system. where AI is integrated into every layer. And we are working closely with Android to

every layer. And we are working closely with Android to make this a reality. To tell you more about how we are building this AI OS together, please welcome Samir, president of the Android ecosystem.

Thanks, Wanjun. Hi, everyone. Samsung and Google have been partners for over a decade, always pushing the boundaries of what's possible with technology. Today, as Wanjun mentioned, we're looking towards the next chapter of Android and fundamentally evolving the platform. This means moving from an operating system to an intelligence

system, a platform that truly understands and works for you. We've got some amazing things in the next release of Android, and I'm excited to share more about that in the coming months. But we didn't want to make you wait for everything.

On the Galaxy S26 series, we're excited to share an early preview of Gemini's next evolution that lets you get more done across your phone, inspired by the breakthroughs we've seen with Circle the Search. As Rachel mentioned, Circle to Search has completely changed how people interact with nearly 600 million Android devices. And now, it brings

the new ability to search multiple objects at once. Whether you're inspired by a celebrity's outfit or creator's style in your feed, it's so easy to find a similar look yourself. With a simple gesture, you can break down the whole look. And

yourself. With a simple gesture, you can break down the whole look. And

with a few taps, you can try something on and check out. We got to thinking, how can we use these kinds of AI capabilities to help you accomplish even more on your phone? The industry calls it agentic AI. I just call it getting stuff done. Let me share an example. I'm finally leaving the office, keys

in hand, when the family group chat starts exploding. It's pizza night. Suddenly,

I'm being flooded with different texts. Pepperoni here, no onions there. Somebody wants a specific drink, and now my son apparently needs garlic knots. Usually,

that's my cue to sit in the parking lot for 10 minutes toggling between different apps manually to build this complex order. But now, I can simply ask Gemini to handle it. I ask Gemini to look in the chat thread, figure out what to order, and make it happen on one of my favorite delivery apps.

And while I'm headed to the car for my commute, Gemini is hard at work.

Because it's happening in the background, my phone is still mine to use. I can

take a call or catch up on a podcast while Gemini navigates the app for me. It's built with user transparency and control, so if I want to stay in

me. It's built with user transparency and control, so if I want to stay in the loop, I can watch Gemini work in real time, following along with every step it takes. And once my card is ready, I'll get an alert from Gemini to

it takes. And once my card is ready, I'll get an alert from Gemini to take another look. And if I'm happy with the order, press Submit, and it's done.

So how does this work? Android is able to launch the app you need in a virtual window. And then Gemini 3 uses its reasoning and multimodal capabilities to make a plan and navigate the app to get the task done, just like you would, turning your intention into action. Getting this

right is pretty important. So we're excited to make this early preview available on the S26 to get feedback from all of you and our developer community. This capability will initially be available on a limited set of apps with more to come. You can

get your groceries, book a ride, or order a meal on apps like DoorDash and Grubhub. Give it a try and tell us what you think. In partnership with

Grubhub. Give it a try and tell us what you think. In partnership with Samsung, we're defining a new era of mobile intelligence. and

Android is always where you see the future first. Thank you for having me here today. Back to you, Won-Jing.

today. Back to you, Won-Jing.

Thank you, Samir. Good job.

We are incredibly excited about the future of mobile AI and how the ecosystem of devices that knows you best will transform into the companion that helps you most. To tell you about the engine that will drive this, please welcome back Rachel. Thank you.

The seamless intelligence that Wan-Joon and Samir just described demands a powerful foundation. So we worked closely with industry-leading partners to customize APs

foundation. So we worked closely with industry-leading partners to customize APs for the Galaxy S26 series. On the Galaxy S26 Ultra, a 39% more powerful NPU enables faster on-device AI, from generative features to real-time context understanding. you'll see results

quicker right when you need them. This level of responsiveness holds even when you're multitasking. A 19% faster CPU keeps on-device AI feeling instant while your apps launch quickly. So even when you move between multiple apps or browser tabs, you can pick up where you left

off seamlessly. And for the gamers, The Galaxy S26

off seamlessly. And for the gamers, The Galaxy S26 Ultra provides our most powerful gaming experience yet with Snapdragon 8 Elite Gen 5 for Galaxy. The 24% improved GPU handles heavy visuals effortlessly. And through Vulkan optimization, everything you

see sees fluid and sharp. We're continuing to expand the list of Vulkan-optimized titles to keep bringing this level of performance to even more games.

With the 17% boost in ray tracing performance, you'll notice a significant difference in visually demanding moments, like when the light hits the water and how the shadows move with you. This is console-level performance in your pocket.

The Galaxy S26 Ultra also holds up during heavy spec games, thanks to advanced thermal management. Introducing our largest vapor chamber ever.

thermal management. Introducing our largest vapor chamber ever.

We're now on our sixth iteration, which provides improved performance with the redesigned internal structure. Combined with the newly added side tin, the device manages

structure. Combined with the newly added side tin, the device manages heat more efficiently. And that efficiency extends to the battery. We've optimized power consumption to give you all-day battery life

battery. We've optimized power consumption to give you all-day battery life with up to 31 hours of video playback. Then, when you do need a quick boost to keep it going, Galaxy S26 Ultra delivers the fastest charging speeds we've ever offered, reaching up to 75% in as little as 30 minutes.

so you can power up quicker and stay unplugged for longer. And when you're doing more for longer, whether it's gaming, streaming, or scrolling, the performance should pay off where you experience it the most, the display.

Display innovation has always been central to the Galaxy experience.

In the Galaxy S26 series, our processor advances fundamentals beyond brightness and smoothness for a higher fidelity image. Our

MD&IE powers enhanced image processing, so colors appear more subtle and natural with smoother gradients. The skies are more vibrant, and the shadows are more deep. Combined with the AI Enhanced Pro Scaler, you get improved image scaling, so photos and videos appear richer and clearer at a

glance. But a great display has to go beyond clarity.

glance. But a great display has to go beyond clarity.

We wanted to add a whole new capability, one that redefines what display innovation can look like. Let's take a look. Brighter,

more interactive, wider, flexible, and smoother screens. For years, we've pushed display innovation forward. But in our pursuit to provide the best viewing experience, we inevitably made it

clearly visible to everyone. Privacy

films can be a temporary solution, but there are trade-offs. Dimmer screens,

inconveniences when sharing. Wouldn't it be great if you can control your display based on when you want to share versus what you want to keep private?

Introducing the world's first privacy display on mobile.

Traditionally, displays are designed to be viewed from the widest angles possible.

So standard pixels spread light widely to meet your eyes from every angle. But a

privacy display requires narrowing the light to only reach you. So we

engineered the Black Matrix. The Black Matrix narrows the path of the light emitted from each pixel. precisely controlling the light visible to you.

This new architecture makes up the narrow pixel, which works alongside a newly widened standard pixel engineered to deliver sufficient light in every direction.

When privacy display is on, narrow pixels work as the primary light source, so your screen is visible for your eyes only. When privacy mode is off, all the pixels work in tandem, the screen is visible from every angle. The best part?

The privacy display is customizable. Set it to activate for specific apps, or for notifications that may pop up when you least expect them.

The S26 Ultra keeps unexpected notifications automatically hidden for those moments.

The power to control what you share with shoulder surfers is in your hands.

The privacy display sets a new standard in display innovation.

Level display innovation, privacy built into the display that gives you the choice to shape your mobile experience. And no solution should be one size fits all. For your most sensitive moments, you can toggle on maximum privacy

fits all. For your most sensitive moments, you can toggle on maximum privacy protection. The maximum privacy protection intensifies the privacy

protection. The maximum privacy protection intensifies the privacy effect by adjusting the pixel contrast. bringing down the bright areas and lifting the darker ones so your screen looks far less readable from the side. But don't

just take our word for it. For a very first hands-on, please welcome tech creator Miles Above Tech. Miles?

Thanks, Rachel. Hey, everyone. I'm Miles, and I run Miles Above Tech. I review all types of tech online, and today I'm super excited to talk about the privacy display on the Galaxy S26 Ultra. It's seriously one of the coolest features I've seen on a phone in years. And here's Riley to help me show you how it works.

Right now, I have the privacy display on. You can see my screen clearly, but you can't see it from the sides. See?

But if I want, I could just go ahead and turn it off like this.

Thank you, Riley. This way, I can keep whatever's on my screen private, but also share my screen with my friends. It's like a privacy film I can turn off and on whenever I want. It's a real game changer. And because it's built into the display, it can even work for smaller elements on the screen. like having it turn off for specific notifications or areas of the screen. And then add the new

chipset, it really just makes me super excited to review the camera on the Galaxy S26 Ultra as well. I've been reviewing Galaxy cameras for years, over the course of their flagship updates. So if you've seen my TikTok or YouTube, you know how impressive they are, especially with the insane zooms and knife-tography. And I'm so stoked for the

next one, that the cameras are getting now even better and smarter with AI. For

more on this, here's Mason.

Thank you, Miles. Galaxy cameras are built around the philosophy. that

photos and videos should help you connect more naturally with the emotions of your moments.

We believe that everything you capture becomes life's language. That's why Galaxy cameras are built to capture effortlessly, edit intelligently, and share seamlessly, end to end. Every shot on the Galaxy S26 series is social media ready, thanks to our advanced ProVisual engine and Galaxy AI.

The front camera, now powered by an AI image signal processor, brings out more of the finer details, helping you capture the soft strands of hair and natural skin tones so your selfies look true to life. And the wider aperture in the rear camera channels significantly more light to the sensor. You'll see sharper

detail and clearer, more vibrant images, whether you're shooting something far away or up close. Sometimes, when capturing beautiful moments, the sunlight overpowers the shot. When this happens, the Galaxy S26 series instantly balances it out for you, softening those shadows and adding subtle

virtual light, like having a reflector right there with you.

Now, where the Galaxy S26 series shines is when the sun goes down.

We introduced nitrography video, so you can hold on to that atmosphere even in low light. The advanced AP understands the unique characteristics of each camera

light. The advanced AP understands the unique characteristics of each camera sensor, so grain is reduced even more effectively. Faces and

details stay sharp, while the background looks cleaner and more defined.

Now, let's take a look at how the Galaxy S26 series brings those unforgettable nights to life.

Hi, my name is Monique Yvonne. I'm a film director and I primarily showcase my work through social media. I usually film with a cinema camera, so this is my first time creating a project using a phone. And Soul at Night is the perfect symbol of that vibrant feeling I was looking for. So that

led me to putting the nightography video to the test. Night scenes normally require a ton of lighting, But I was super impressed by the Galaxy S26 Ultra picking up clean and beautiful shots in extremely dark environments without any grain.

This concept required a ton of facial expressions and emotions, and the camera picked it up even in the darkest light. This is the first time I've ever shot a short film on a phone, and it did not feel like a setback at all to me. This phone genuinely feels like having a cinema camera in your hand. I'm

to me. This phone genuinely feels like having a cinema camera in your hand. I'm

so excited to show a sneak peek of my film and I hope you all enjoy. I love the shots. I think they're gonna look so good.

enjoy. I love the shots. I think they're gonna look so good.

Monique, I can't wait to see the final film. But lighting is only half the challenge. The other, motion. Life doesn't stand still.

challenge. The other, motion. Life doesn't stand still.

You want a camera that can capture the action without the shake. On the Galaxy S26 series, super steady with horizontal lock helps you capture what would otherwise fly by in steady footage, automatically maintaining a level horizon.

but you don't have to constantly watch the frame. That's what makes Galaxy S26 series great for everyone. And for those creators who want a more professional workflow, Galaxy S26 Ultra unlocks advanced video recording with the APV codec, now available for the first time ever.

APV codecs supports high bit rates and near lossless quality, So you can record everything in up to 8K while retaining more detail through rounds of editing.

You can also capture directly to external storage as you film.

Shooting with Galaxy is like carrying a pocket-sized pro-grade camera.

In fact, we're filming and live streaming this entire show using the Galaxy S26 Ultra.

With log video, capture is just the beginning. Built-in LUT presets let you apply a cinematic grade from your device so you can create your style right away. Then, if you want deeper control, you can bring that footage into

away. Then, if you want deeper control, you can bring that footage into editing tools like DaVinci Resolve or LumaFusion. We believe the intelligence inside the camera should make every part of your day easier.

That means an end-to-end experience, from snapping to editing and sharing, even when you're capturing information. Galaxy AI

understands when you're trying to scan and helps you create a clean copy.

It automatically smooths wrinkles and folded corners and even removes your finger.

You can even easily combine the scans into one PDF. You just point, capture, and go. Galaxy AI takes care of the rest without having to download any separate apps. Galaxy AI can also help unlock your creative potential. We know you love using AI Eraser to remove

creative potential. We know you love using AI Eraser to remove distractions and tidy up your shots, but Photo Assist takes that capability a step further. It doesn't just let you remove what was there, it helps you

step further. It doesn't just let you remove what was there, it helps you add what should have been there. Like when you've captured an almost perfect photo, just missing that one thing that would tie everything together, like your pet.

You can simply merge them from another shot. Just describe how you want to combine the photos and watch Galaxy AI complete the moment. It's easy,

intuitive, and all done on your Galaxy S26 series.

Galaxy AI also makes prompt-based editing practical for everyday needs.

Maybe you have a photo with a great smile, and you want an outfit that fits the mood better. You can tell Galaxy AI what you want to adjust, and just like that, you can generate a whole new wardrobe.

Or, say your friend took a bite before you got a shot of the dessert.

Galaxy AI can restore the missing piece, so you can have your cake and eat it too. But this isn't just

it too. But this isn't just about quick fixes. It's also about having fun. Galaxy AI

lets you lean into your creative side by adding a completely unexpected twist. Because all this is part of the Galaxy AI experience, You can

twist. Because all this is part of the Galaxy AI experience, You can edit straight from your phone without downloading an app. And for transparency, we're tagging all AI-generated content so you always know what's been enhanced.

The same goes for when you want to completely transform an image. I'm sure you've seen those animation photos generated by AI. Now, you can produce that kind of work easily with Galaxy AI. Pick an option that speaks to you.

watercolor painting, a retro anime, or even a 3D tune, and your photo transforms on the spot. Doesn't that

look gallery-worthy? And when inspiration strikes, you can open Creative Studio and explore new ways to work with your photos, like generating stickers, one, or a whole collection, drop into your socials or blog post. And it can even generate one-of-a-kind wallpapers.

blog post. And it can even generate one-of-a-kind wallpapers.

So every unlock feels personal. With the Galaxy S26 series, AI turns editing into something effortless, fun, and instantly share-worthy. The Galaxy S26 Ultra is powered by our custom AP,

share-worthy. The Galaxy S26 Ultra is powered by our custom AP, delivering robust performance industry-leading pro-grade camera with the world's first privacy display on a mobile device. And across the Galaxy S26 series, Galaxy AI shows up in the moments that matter, bringing

powerful photo editing tools and meaningful everyday help into the flow of your life. The Galaxy S26 Ultra comes in four colors,

life. The Galaxy S26 Ultra comes in four colors, starting at $1,299. And the S26 and S26 Plus will be available starting at $899 and $1,099 respectively. They will all be available starting March 11th with pre-orders

respectively. They will all be available starting March 11th with pre-orders beginning today. And

beginning today. And you'll be able to choose all three models in two additional colors only available on Samsung.com. Galaxy AI ensures your

on Samsung.com. Galaxy AI ensures your ecosystem works together effortlessly. But true intelligence shouldn't just make your life easier, it should make it feel more alive. It should flow seamlessly from the screen to the world around you. And nothing

transforms a moment like immersive, full-spectrum sound.

Introducing the Galaxy Buds 4 series.

I love the new look. The Galaxy Buds 4 Series features an iconic metal premium blade design. And this is more than a design refresh.

This is an audio experience that delivers a full range sound. The bass feels controlled. Every instrument

controlled. Every instrument stays clear and distinct. The rhythm locks in with tonal balance. This is how sound truly comes to life. And this is the kind of experience we're bringing to the Galaxy Buds 4 series. High fidelity, full range tuning that's accurate to the original

recording. You get high resolution playback where detail, texture, and dynamics come

recording. You get high resolution playback where detail, texture, and dynamics come through exactly as intended. To deliver that level of fidelity, on Galaxy Buds 4 Pro, we've upgraded the two-way speaker system to a new wider woofer. Now bigger woofers usually mean better sound, but

wider woofer. Now bigger woofers usually mean better sound, but space in an earbud is limited. So we reworked the design to create more room where it matters. We've expanded the vibration area by almost 20%.

The result is deeper, richer, low frequencies from the woofer paired with refined detailed highs from the tweeter.

This is further enabled by a dual amplifier architecture. Each amplifier

independently powers the wider woofer and the tweeter tuned for precise performance across their respective ranges.

And when you pair that with ultra-high quality audio, the sound comes to life even more. Samsung's seamless codec optimizes data transmission, so your

more. Samsung's seamless codec optimizes data transmission, so your music stays clear and smooth, free from glitches or dropouts.

But great audio isn't just what you hear. It's also how you sound.

We've all had to take calls in noisy places, like a busy street. With an

advanced deep neural network that learns noise patterns, the Galaxy Buds 4 series can reduce a wide range of background noise more consistently. And with super wideband, it expands voice bandwidth so your voice comes through clearer and more naturally.

Let's put this to the test. First, listen to a baseline call, then super clear call. Hello? Can you

call. Hello? Can you

hear me? Sorry, I'm passing by a construction site right now.

Hello? Can you hear me? Sorry, I'm passing by a construction site right now. You

hear the difference, right? You heard it. The city noise drops away and your voice stays clear. But great sound is also how it's tailored to you.

stays clear. But great sound is also how it's tailored to you.

With the customizable equalizer, you have the freedom to shape your sound, adjusting bass, treble, and tone to match the moment. The Galaxy Buds 4 series also adapts to you, so sound stays consistent and refined even as you move.

When there's outside noise, the Galaxy Buds 4 series generates opposing sound waves to cancel out what you don't want to hear, creating more immersive listening experience. And even when the fit changes, advanced algorithms monitor sound leakage in real time and automatically adjust noise reduction for the best isolation.

We built Galaxy Buds 4 series to honor the recording. to deliver sound that's pure and precise and adapts perfectly to your ears. But to really understand this fidelity, let's hear from someone who spends more time in the studio than me.

I'm very careful about the sound batch. Every time,

every time, they change.

이 순간은 분명 발견하고 들어줄 테니까.

작업한 대로 온전히 들려야 의미가 있잖아요. 만된 그대로 들어보세요.

Now, a good sound experience only lasts if the wearer stays comfortable. We ran

extensive wear simulations using hundreds of millions of ear data points from people around the world. The result is computational design, so precise you forget you're

world. The result is computational design, so precise you forget you're wearing them. With a fit this comfortable, control should feel

wearing them. With a fit this comfortable, control should feel effortless too. That's where AI comes in. AI should be accessible wherever you are.

effortless too. That's where AI comes in. AI should be accessible wherever you are.

so you can stay productive even when your phone isn't within reach. With the Galaxy Buds 4 series, you can just now talk to wake your AI agent completely hands-free.

We've brought the same effortless experience to the very first interaction, the setup. The

moment you open the case, for the first time, just press a button, pairing is instant. And for controls and settings, Buds panel is always within reach.

instant. And for controls and settings, Buds panel is always within reach.

In the Quick panel, If you ever misplace your buds, whether it's one bud or a charging case, you'll be able to easily locate them using SmartThingsFind.

The Galaxy Buds 4 Pro delivers a full-range audio experience with an advanced two-way speaker system and a new wider woofer. And across the series, you get hi-fi audio with intelligent personalization for balanced, consistent sound. The Galaxy

Buds 4 Pro comes in white and black and in exclusive pink gold available only on Samsung.com. Pricing starts at $249.

The Galaxy Buds 4 comes in white and black and is $179.

They'll be available beginning March 11th alongside the Galaxy S26 series.

Together with the Galaxy S26 and the Buds 4 series, we're building an ecosystem that's powerful, personal, and integrated seamlessly into the fabric of your life. But as

we continue to expand this ecosystem, we know with meaningful innovation, it isn't just about the device we can do today, it's also how it's made and the impact it leaves for tomorrow. So as we bring these incredible new experiences to your daily life, we're equally focused on reducing our footprint and building more

responsibly. To tell us more about our commitment to the future, please welcome

responsibly. To tell us more about our commitment to the future, please welcome Kassi.

Thank you. At Samsung, we believe that pushing the boundaries of technology shouldn't mean compromising our planet. Meaningful innovation also has to be sustainable, and it's a commitment that we take seriously. Over the years, our journey started with innovating recycled materials into our products and rethinking our packaging

design. That effort has expanded to reducing standby energy from power adopters,

design. That effort has expanded to reducing standby energy from power adopters, as well as achieving zero waste to landfill in our global facilities. And we

achieved all our goals for 2025.

We're not done. Looking ahead to 2030, we're pushing ourselves further, expanding our focus beyond our own operations to the environment and the communities around us.

First, let's start with materials. With the latest Galaxy S26 series, we've expanded our use of recycled materials, including recycled plastics, glass, cobalt, alongside the newly added tantalum. We're also incorporating recycled materials into every Galaxy product, from mobile phones,

tablets, laptops, and watches, as well as every module of every device, from the display and the camera to the battery. But our responsibilities don't end with materials. They

battery. But our responsibilities don't end with materials. They

extend to how we use and return one of the planet's most vital resources, water. We're working to return more water to the environment than we consume,

water. We're working to return more water to the environment than we consume, while meeting the highest standards for responsible water management. In many

places where we operate, the importance of water is deeply felt, reminding us that our responsibilities go beyond using it efficiently. So, through local partnerships, we're now working to restore reservoirs in India and improve safe water access in Brazil by building wells across local communities. And

lastly, there's biodiversity. We understand that our operations impact the planet's ecosystem. We take that responsibility seriously.

That's why we've set a clear goal. to conserve ecosystems equal in size to our global operational footprint. By supporting restoration projects and partnering with local communities, we're turning our commitment into measurable action.

One clear example is our work to restore coral reefs. Since 2024,

we've partnered with SeaTrees and the Scripps Institution of Oceanography at UC San Diego to equip researchers and local partners with the Galaxy Camera, supporting coral reef restoration. That includes Ocean Mode, a feature designed to

reef restoration. That includes Ocean Mode, a feature designed to capture true underwater color for high-quality images that researchers need to monitor and analyze reef health. But now, we're bringing Ocean Mode to you, through Expert Raw on the Galaxy S26 series.

Giving everyday users the tools to see and help protect these endangered ecosystems for generations to come. Because when you truly see the planet, you care about it and you want to protect it.

As we continue to advance this work, we remain focused on consistent progress.

We want technology to make conservation more accessible, scalable, and inclusive, guided by our belief that innovation can help conserve the planet and inspire action.

Now, we invite you to hear from our employees across the globe who are bringing our sustainability efforts to light. Their dedication reflects the steady progress we've made and the future we're working toward together. Thank you.

Our sustainability journey is built on the everyday efforts of people across the globe.

Today we want to share how we are turning those efforts into meaningful progress.

Step by step, we've expanded the use of recycled materials across our products. transforming

ocean-bound plastics into key components while also developing technologies that enhance circularity and give new life to waste materials. We are always looking for ways to make our packaging with mindful design. This includes removing single-use plastics and simplifying the overall package structure. By looking

closely at our everyday habits, we found new way to cut start-by energy in power adapters. At A-Cross, our facilities worldwide, our teams came together to reach

adapters. At A-Cross, our facilities worldwide, our teams came together to reach zero waste to land free. But progress isn't the end. There's always another step forward.

The future asks for more. So to go further, we're sharing our 2030 goals. More

than a promise, we're deepening our commitment to the environment surrounding us.

Water remains a precious and limited resource. We believe our responsibility goes beyond efficiency. We aim to give back more water than we consume by working with local

efficiency. We aim to give back more water than we consume by working with local communities to restore reservoirs and improve agricultural water use.

And we'll conserve ecosystems equal in size to the footprint of our global operations, safeguarding biodiversity that grows alongside our work. We are also advancing circular design by incorporating recycle materials into new Galaxy smartphones, tablets, laptops, and watches.

This approach guides how we develop our technology to create a new mobile experience. This is our pledge to make purposeful

mobile experience. This is our pledge to make purposeful progress for people and for the planet. Every day,

people carry their Galaxy. They rely on it. and trust it. And now they're asking, what does this device say about me? The answer is in the path we take, designed for people with care for the world we all share. And no matter how small, every step makes a difference. This is our

share. And no matter how small, every step makes a difference. This is our journey, galaxy for the planet. The human side of tech, built with purpose.

As you just saw, we are committed to building technology that not only enhances your life today, but also helps protect the world we all share tomorrow. It is that same sense of purpose that drives our vision for Galaxy AI. Today,

we talk about how groundbreaking technology starts as a model and eventually becomes the very infrastructure that you rely on every day. Technology that not only provides you with the

every day. Technology that not only provides you with the best experiences, but with ease, convenience, and choice.

We are laying the foundation for the agentic AI era to create a true AI companion. understand you, anticipate your needs, and work

AI companion. understand you, anticipate your needs, and work on your behalf in the background. We are so excited for you to try the new Galaxy S26 and BuzzFeed series yourselves. Thank you very much for joining us today

yourselves. Thank you very much for joining us today and see you next time.

We'll be best friends forever. But how? I don't know.

when I'm not that. Wow! He can help you understand Stanley like me.

Aww. I'm gonna miss you too, Stanley. Paige, come and finish packing. Let's

hide! Oh, you're hiding. Do you want to become invisible?

Yeah.

Let's run! Whoa!

box into a spaceship. Wow. Really? Yeah. I'm gonna miss you so much, Paige.

I'm gonna miss you too. Remember, best friends forever.

to CEO and Head of Device Experience Division, TM Rowe.

Good morning, everyone. Thank you for joining us today. Every

groundbreaking technology follows a similar journey. It begins as a marvel.

expensive and loudly celebrated. But the technologies, they changed history to something different. They fade into the background, not because they lose power, but because they become infrastructure. AI stands at that moment now.

infrastructure. AI stands at that moment now.

Infrastructure is about responsibility. It has to work for everyone, everywhere, without expertise or friction. But there is still a gap between what AI promises and what you actually experience.

That's where Galaxy keeps pushing forward. We are building life-enhancing innovations that are dependable, broadly available, and foundational to everyday life. To achieve this, our priorities are clear. Reach, openness, and confidence.

clear. Reach, openness, and confidence.

First, reach. AI must become a part of our infrastructure. You should be able to enjoy its benefits

our infrastructure. You should be able to enjoy its benefits through the devices you use every day. We are expanding Galaxy AI across our entire ecosystem to reach everyone. Second, openness.

everyone. Second, openness.

For AI to truly matter, it needs to be effortless. True

openness means offering the same quality of experiences to everyone. That's why Galaxy AI is designed to be easy,

everyone. That's why Galaxy AI is designed to be easy, always available, adapting to you seamlessly and effortlessly without a learning curve. That brings us to our final pillar, confidence. People have every right

pillar, confidence. People have every right to ask, where is my information being shared? How is

it being used? So we built Galaxy AI with advanced security and privacy at its core. We've evolved

Samsung Knox security platform to protect your data and give you full control over your information. With the security by default, you can enjoy personalized AI experiences with confidence.

Confidence also means power. It's why we are pushing boundaries with unmatched performance. Working

closely with our chipset partners, we have co-developed an industry-leading custom AP designed for Galaxy.

Together with the groundbreaking camera and the world's first built-in privacy display, When AI has wider reach, embraces openness, and is built on confidence, it becomes infrastructure. And from there, it evolves into agentic AI. Imagine a phone

that anticipates your needs before you even realize them. A

phone that learns your habits and adapts in real time.

takes actions on your behalf. This is the agentic AI phone.

Now, let's meet the Galaxy S26 series.

making your life more seamless. And like TM said, it's being integrated into our daily lives, designed to work for everyone, everywhere. This is why Samsung introduced Galaxy AI two years ago, to bring you practical help every day when you need it most through the one device that never leaves your side.

How many of you have missed important notifications because they got lost in a flood of alerts? Wouldn't it be nice if you could cut through that clutter and filter

of alerts? Wouldn't it be nice if you could cut through that clutter and filter out the important things? Galaxy AI can now understand notifications on your screen to help with just that. Let me show you. I start

each morning by checking Now Brief. It gives me a personalized overview of my day.

Here's a look at my brief. It includes the weather, my schedule, and even my energy level. And you'll notice it pulled this reservation here.

energy level. And you'll notice it pulled this reservation here.

Now, here's the amazing part. I completely forgot to put this in my calendar.

But Galaxy AI remembered the confirmation in my notifications and automatically reminded me.

When things get overwhelming, a gentle reminder like this allows me to just get on with my day. But Galaxy AI does more than organize your life.

You can also do things on your behalf, like taking calls. Let's be

honest. We don't answer every call. For those calls you can't get to or the ones you don't want to get to, Galaxy AI can give you a clear, simple summary of who called and what they wanted. This way, you can decide what needs your immediate attention and what can wait. And the best part? It all

feels effortless, like you've got a personal assistant.

We also wanted to make using your Galaxy device as easy as possible.

The all-new Bixby is smarter and understands you better, so navigating your device is as simple as having a chat. If you need to change a setting or find a feature, all you have to do is ask. like, how do I charge another device with mine? But we didn't just make Bixby smarter

inside your phone. We added a brand new capability that goes beyond device control. Now Bixby can bring you up-to-date information directly

control. Now Bixby can bring you up-to-date information directly in the conversation, keeping you in your flow without having to open another app.

But sometimes you need to go deeper. We've all been down that research rabbit hole. What started off as a quick search turns into multiple open tabs, comparing different sites, reading reviews, and jumping back and forth. Galaxy AI already helps you summarize,

forth. Galaxy AI already helps you summarize, translate, and read highlights aloud. But now, Starting with the Galaxy S26 series, the all-new Samsung browser is partnering with Perplexity, so you'll be able to research faster with Ask AI, a

powerful AI tool to help you do more while browsing. Ask

AI will take all the research across all your tabs even your recent history, and combine it with the intelligence of conversational AI to help you answer all of your questions. But not every question requires a deep dive.

questions. But not every question requires a deep dive.

Sometimes, you just want to know what you're looking at.

Circle to search with Google has made searching more seamless for hundreds of millions of Galaxy users worldwide since we introduced it with Google at Unpacked two years ago.

You can circle to look up items directly, translate text, and even identify a song playing in the background or on screen. It makes searching more contextual and immediate And with the Galaxy S26 series, we're taking this a step further because we know it's not just the one eye that catches your

vibe, it's the whole thing. So starting today, you'll be able to circle to search multiple objects at once so you can easily find the look.

Just use circle to search to instantly find every piece, from tops to footwear and everything in between, all in one search. No need for all the back and forth.

But of course, a lot of back and forth can also happen in chat rooms. And when this happens, we can get easily distracted. So we want to keep you in your flow. Now Galaxy AI can assist you right inside the chat with gentle nudges, reducing steps. If you're texting with a friend and

they ask for photos from last weekend, usually you have to dig through your album.

scroll through hundreds of photos, find them, and then share.

But now, Galaxy AI understands the context and does the work for you.

Or, if they ask if I'm free to catch up over some Korean barbecue next weekend, again, normally I'd leave the chat, open my calendar, scroll to the date, and then come back to reply. But Now Nudge brings my calendar to me, understanding the context so I can check and respond in

seconds. Galaxy AI helps you stay in your flow.

seconds. Galaxy AI helps you stay in your flow.

And this is what we mean by AI is infrastructure. It moves the technology out of your way so you can move through your day.

But to build experiences that feel this natural, you need a foundation that is secure by design. To explain how we bring this to life, please welcome our COO,

by design. To explain how we bring this to life, please welcome our COO, Wan Jun Choi.

Thank you. Innovation has always been at the core of Galaxy.

Think back to the early days of smartphones. The hardware was a breakthrough in itself, and it laid the foundation for a new era. Then the transformation accelerated when apps unlocked meaningful experiences.

Today, we're at the same inflection point with AI.

AI today lives in moments. inside apps, features, and workflows.

But that's not enough. Mass adoption will happen when AI turns the things you already do every day into something you can do better, faster, and with less friction. So how do we achieve that? We believe requires platform-level innovation.

that? We believe requires platform-level innovation.

is personal, adaptive, and agentive. The

first two pillars, personal and adaptive, are about understanding context.

Your phone is your most personal device, and it has the potential to help you in ways no other device can. An AI phone needs to offer suggestions that feel truly personal and relevant like how now brief recourse information, or now Nudge provides suggestion at the

right moment. At the foundation of this is the personal data

right moment. At the foundation of this is the personal data engine, or the PDE. The PDE turns the scattered data on your device into meaningful data that AI can actually use.

But we also know, with this level of access, trust It is everything.

Galaxy AI is built with protection at its core. To deliver

personalized experiences, Galaxy AI needs information. But we

must ensure that only the right services get that access. That's why we built KEEP. It maintains the digital walls between your apps.

built KEEP. It maintains the digital walls between your apps.

Ensuring your data is isolated, verified, and protected.

But real security goes deeper than software. Samsung Note's

fault is physically built into the phone and isolated from the rest of the system.

It protects your most sensitive information, such as your passwords, your security keys, and your biometrics. So even if the main software is attacked, the vault remains locked.

For Galaxy AI features that use the cloud, rule is simple. Your data

is processed to deliver an answer and then delete it. And because

protection is most effective when you are in control, we put transparency and choice in your hands. This brings us to the third pillar, agenting. Turning understanding into action. Think about how we interact with our devices today.

action. Think about how we interact with our devices today.

We have incredible apps for everything we do, but getting things done often requires a lot of manual steps. Our vision is to simplify the flow and to remove the barriers between intent and action. You can simply say what you want, and AI will understand your intent and help you

get things done. To do this, we need to offer the most powerful agents available. We believe in working with the best agents available, building them onto our secure foundation, so you can choose the AI that best fits your life.

We work closely with Google to make Gemini the core of this agent experience, providing seamless actions across apps. And we are also working together to expand these actions to more services and partners. But to

make this happen, we must evolve from a traditional operating system to an intelligent operating system. where AI is integrated into every layer.

And we are working closely with Android to make this a reality.

To tell you more about how we are building this AI OS together, please welcome Samir, president of the Android ecosystem.

Thanks, Wonjun. Hi, everyone. Samsung and Google have been partners for over a decade, always pushing the boundaries of what's possible with technology. Today, as Wonjun mentioned, we're looking towards the next chapter of Android and fundamentally evolving the platform. This means moving from an operating system to an intelligent

system, a platform that truly understands and works for you. We've got some amazing things in the next release of Android, and I'm excited to share more about that in the coming months. But we didn't want to make you wait for everything.

On the Galaxy S26 series, we're excited to share an early preview of Gemini's next evolution that lets you get more done across your phone, inspired by the breakthroughs we've seen with Circle to Search. As Rachel mentioned, Circle to Search has completely changed how people interact with nearly 600 million Android devices. And now, it brings

the new ability to search multiple objects at once. Whether you're inspired by a celebrity's outfit or creator's style in your feed, it's so easy to find a similar look yourself. With a simple gesture, you can break down the whole look. And

yourself. With a simple gesture, you can break down the whole look. And

with a few taps, you can try something on and check out. I got to thinking, how can we use these kinds of AI capabilities to help you accomplish even more on your phone? The industry calls it agentic AI. I just call it getting stuff done. Let me share an example. I'm finally leaving the office, keys

in hand, when the family group chat starts exploding. It's pizza night. Suddenly,

I'm being flooded with different texts. Pepperoni here, no onions there. somebody wants a specific drink, and now my son apparently needs garlic knots, usually that's my cue to sit in the parking lot for 10 minutes toggling between different apps manually to build this complex order. But now, I can simply

ask Gemini to handle it. I ask Gemini to look in the chat thread, figure out what to order, and make it happen on one of my favorite delivery apps.

And while I'm headed to the car for my commute, Gemini is hard at work.

Because it's happening in the background, my phone is still mine to use. I can

take a call or catch up on a podcast while Gemini navigates the app for me. It's built with user transparency and control, so if I want to stay in

me. It's built with user transparency and control, so if I want to stay in the loop, I can watch Gemini work in real time, following along with every step it takes. And once my card is ready, I'll get an alert from Gemini to

it takes. And once my card is ready, I'll get an alert from Gemini to take another look. And if I'm happy with the order, press Submit, and it's done.

So how does this work? Android is able to launch the app you need in a virtual window. And then, Gemini 3 uses its reasoning and multimodal capabilities to make a plan and navigate the app to get the task done, just like you would, turning your intention into action. Getting this

right is pretty important. So we're excited to make this early preview available on the S26 to get feedback from all of you and our developer community. This capability will initially be available on a limited set of apps with more to come. You can

get your groceries, book a ride, or order a meal on apps like DoorDash and Grubhub. Give it a try and tell us what you think. In partnership with

Grubhub. Give it a try and tell us what you think. In partnership with Samsung, we're defining a new era of mobile intelligence. and

Android is always where you see the future first. Thank you for having me here today. Back to you, Won-Joon.

today. Back to you, Won-Joon.

Thank you, Samir. Good job.

We are incredibly excited about the future of mobile AI and how the ecosystem of devices will transform into the companion that helps you most. To tell you about the engine that will drive this, please welcome back Rachel. Thank you.

The seamless intelligence that Wan-Joon and Samir just described demands a powerful foundation. So we worked closely with industry-leading partners to customize APs

foundation. So we worked closely with industry-leading partners to customize APs for the Galaxy S26 series. On the Galaxy S26 Ultra, a 39% more powerful NPU enables faster on-device AI, from generative features to real-time context understanding. you'll see results

quicker right when you need them. This level of responsiveness holds even when you're multitasking. A 19% faster CPU keeps on-device AI feeling instant while your apps launch quickly. So even when you move between multiple apps or browser tabs, you can pick up where you left

off seamlessly. And for the gamers, The Galaxy S26

off seamlessly. And for the gamers, The Galaxy S26 Ultra provides our most powerful gaming experience yet with Snapdragon 8 Elite Gen 5 for Galaxy. The 24% improved GPU handles heavy visuals effortlessly. And through Vulkan optimization, everything you

see sees fluid and sharp. continuing to expand the list of Vulkan-optimized titles to keep bringing this level of performance to even more games.

With the 17% boost in ray tracing performance, you'll notice a significant difference in visually demanding moments, like when the light hits the water and how the shadows move with you. This is console-level performance in your pocket.

The Galaxy S26 Ultra also holds up during heavy spec games, thanks to advanced thermal management. Introducing our largest vapor chamber ever.

thermal management. Introducing our largest vapor chamber ever.

We're now on our sixth iteration, which provides improved performance with the redesigned internal structure. Combined with the newly added side tin, the device manages

structure. Combined with the newly added side tin, the device manages heat more efficiently. And that efficiency extends to the battery. We've optimized power consumption to give you all-day battery life

battery. We've optimized power consumption to give you all-day battery life with up to 31 hours of video playback. Then, when you do need a quick boost to keep it going, Galaxy S26 Ultra delivers the fastest charging speeds we've ever offered, reaching up to 75%

in as little as 30 minutes. so you can power up quicker and stay unplugged for longer. And when you're doing more for longer, whether it's gaming, streaming, or scrolling, the performance should pay off where you experience it the most, the display. Display innovation has always been central to the Galaxy experience.

the display. Display innovation has always been central to the Galaxy experience.

On the Galaxy S26 series, our processor advances fundamentals beyond brightness and smoothness for a higher fidelity image. Our

Indian IE powers enhanced image processing, so colors appear more subtle and natural with smoother gradients. The skies are more vibrant, and the shadows are more deep. Combined with the AI-enhanced Pro Scaler, you get improved image scaling, so photos and videos appear richer and clearer at a

glance. But a great display has to go beyond clarity.

glance. But a great display has to go beyond clarity.

We wanted to add a whole new capability, one that redefines what display innovation can look like. Let's take a look. Brighter,

interactive wider flexible and smoother screens. For years we've pushed display innovation forward but in our pursuit to provide the best viewing experience we inevitably made it

clearly visible to everyone. Privacy

films can be a temporary solution, but there are trade-offs. Dimmer screens,

inconveniences when sharing. Wouldn't it be great if you can control your display based on when you want to share versus what you want to keep private?

Introducing the world's first privacy display on mobile.

Additionally, displays are designed to be viewed from the widest angles possible.

So standard pixels spread light widely to meet your eyes from every angle. But a

privacy display requires narrowing the light to only reach you. So we

engineered the Black Matrix. The Black Matrix narrows the path of the light emitted from each pixel. precisely controlling the light visible to you.

This new architecture makes up the narrow pixel, which works alongside a newly widened standard pixel engineered to deliver sufficient light in every direction.

When privacy display is on, narrow pixels work as the primary light source, so your screen is visible for your eyes only. When privacy mode is off, all the pixels work in tandem, The screen is visible from every angle. The best part?

The privacy display is customizable. Set it to activate for specific apps, or for notifications that may pop up when you least expect them.

The taxi S26 Ultra keeps unexpected notifications automatically hidden for those moments.

The power to control what you share with shoulder surfers is in your hands.

The privacy display sets a new standard in display innovation.

level display innovation, privacy built into the display that gives you the choice to shape your mobile experience. And no solution should be one size fits all. For your most sensitive moments, you can toggle on maximum privacy protection.

all. For your most sensitive moments, you can toggle on maximum privacy protection.

The maximum privacy protection intensifies the privacy effect by adjusting the pixel contrast.

bringing down the bright areas and lifting the darker ones so your screen looks far less readable from the side. But don't just take our word for it. For a

very first hands-on, please welcome tech creator Miles Above Tech. Miles?

Thanks, Rachel. Hey, everyone. I'm Miles, and I run Miles Above Tech. I review all types of tech online, and today I'm super excited to talk about the privacy display on the Galaxy S26 Ultra. It's seriously one of the coolest features I've seen on a phone in years. And here's Riley to help me show you how it works.

Right now, I have the privacy display on. You can see my screen clearly, but you can't see it from the sides. See?

But if I want, I could just go ahead and turn it off like this.

Thank you, Riley. This way, I can keep whatever's on my screen private, but also share my screen with my friends. It's like a privacy film I can turn off and on whenever I want. It's a real game changer. And because it's built into the display, it can even work for smaller elements on the screen. like having it turn off for specific notifications or areas of the screen. And then add the new

chipset, it really just makes me super excited to review the camera on the Galaxy S26 Ultra as well. I've been reviewing Galaxy cameras for years, over the course of their flagship updates. So if you've seen my TikTok or YouTube, you know how impressive they are, especially with the insane zooms and knife-tography. And I'm so stoked for the

next one, that the cameras are getting now even better and smarter with AI. For

more on this, here's Mason.

Thank you, Miles. Galaxy cameras are built around the philosophy. photos

and videos should help you connect more naturally with the emotions of your moments. We

believe that everything you capture becomes life's language. That's why Galaxy cameras are built to capture effortlessly, edit intelligently, and share seamlessly, end to end. Every shot on the Galaxy S26 series is social media ready, thanks to our advanced ProVisual engine and Galaxy AI.

The front camera, now powered by an AI image signal processor, brings out more of the finer details, helping you capture the soft strands of hair and natural skin tones so your selfies look true to life. And the wider aperture in the rear camera channels significantly more light to the sensor. You'll see sharper

detail and clearer, more vibrant images, whether you're shooting something far away up close. Sometimes, when capturing beautiful moments, the

up close. Sometimes, when capturing beautiful moments, the sunlight overpowers the shot. When this happens, the Galaxy S26 series instantly balances it out for you, softening those shadows and adding subtle virtual light, like having a reflector right there with you.

Now, where the Galaxy S26 series shines is when the sun goes down.

We introduced nightography video, so you can hold on to that atmosphere even in low light. The advanced AP understands the unique characteristics of each camera

light. The advanced AP understands the unique characteristics of each camera sensor, so grain is reduced even more effectively. Faces and

details stay sharp, while the background looks cleaner and more defined.

Now, let's take a look at how the Galaxy S26 series brings those unforgettable nights to life.

Hi, my name is Monique Yvonne. I'm a film director and I primarily showcase my work through social media. I usually film with a cinema camera, so this is my first time creating a project using a phone. And soul at night is the perfect symbol of that vibrant feeling I was looking for. So that

led me to putting the nightography video to the test. Night scenes normally require a ton of lighting. I was super impressed by the Galaxy S26 Ultra picking up clean and beautiful shots in extremely dark environments without any grain. This

concept required a ton of facial expressions and emotions, and the camera picked it up even in the darkest light. This is the first time I've ever shot a short film on a phone, and it did not feel like a setback at all to me. This phone genuinely feels like having a cinema camera in your hand. I'm so

me. This phone genuinely feels like having a cinema camera in your hand. I'm so

excited to show a sneak peek of my film and I hope you all enjoy.

I love the shots. I think they're going to look so good.

Monique, I can't wait to see the final film. But lighting is only half the challenge. The other, motion. Life doesn't stand still.

challenge. The other, motion. Life doesn't stand still.

You want a camera that can capture the action without the shake. On the Galaxy S26 series, super steady with horizontal lock helps you capture what would otherwise fly by in steady footage, automatically maintaining a level horizon.

you don't have to constantly watch the frame. That's what makes Galaxy S26 series great for everyone. And for those creators who want a more professional workflow, Galaxy S26 Ultra unlocks advanced video recording with the APV codec, now available for the first time ever.

APV codecs supports high bit rates and near lossless quality, So you can record everything in up to 8K while retaining more detail through rounds of editing.

You can also capture directly to external storage as you film.

Shooting with Galaxy is like carrying a pocket-sized pro-grade camera.

In fact, we're filming and live streaming this entire show using the Galaxy S26 Ultra.

With log video, capture is just the beginning. Built-in LUT presets let you apply a cinematic grade from your device so you can create your style right away. Then, if you want deeper control, you can bring that footage into

away. Then, if you want deeper control, you can bring that footage into editing tools like DaVinci Resolve or LumaFusion. We believe the intelligence inside the camera should make every part of your day easier.

That means an end-to-end experience, from snapping to editing and sharing, even when you're capturing information. Galaxy AI

understands when you're trying to scan and helps you create a clean copy.

It automatically smooths wrinkles and folded corners and even removes your finger.

You can even easily combine the scans into one PDF. You just point Capture and go. Galaxy AI takes care of the rest without having to download any separate apps. Galaxy AI can also help unlock your creative potential. We know you love using AI Eraser to remove

creative potential. We know you love using AI Eraser to remove distractions and tidy up your shots, but Photo Assist takes that capability a step further. It doesn't just let you remove what was there. helps you

step further. It doesn't just let you remove what was there. helps you

add what should have been there. Like when you've captured an almost perfect photo, just missing that one thing that would tie everything together, like your pet.

You can simply merge them from another shot. Just describe how you want to combine the photos and watch Galaxy AI complete the moment. It's easy,

intuitive, and all done on your Galaxy S26 series.

Galaxy AI also makes prompt-based editing practical for everyday needs. Maybe

you have a photo with a great smile, and you want an outfit that fits the mood better. You can tell Galaxy AI what you want to adjust, and just like that, you can generate a whole new wardrobe.

Or, say your friend took a bite before you got a shot of the dessert.

Galaxy AI can restore the missing piece, so you can have your cake and eat it too. But this isn't just

it too. But this isn't just about quick fixes. It's also about having fun. Galaxy AI

lets you lean into your creative side by adding a completely unexpected twist. Because all this is part of the Galaxy AI experience, You can

twist. Because all this is part of the Galaxy AI experience, You can edit straight from your phone without downloading an app. And for transparency, we're tagging all AI-generated content so you always know what's been enhanced.

The same goes for when you want to completely transform an image. I'm sure you've seen those animation photos generated by AI. Now, you can produce that kind of work easily with Galaxy AI. Pick an option that speaks to you.

watercolor painting, a retro anime, or even a 3D tune, and your photo transforms on the spot. Doesn't that

look gallery-worthy? And when inspiration strikes, you can open Creative Studio and explore new ways to work with your photos, like generating stickers, one, or a whole collection. drop into your socials or blog post. And it can even generate one-of-a-kind wallpapers.

blog post. And it can even generate one-of-a-kind wallpapers.

So every unlock feels personal. With the Galaxy S26 series, AI turns editing into something effortless, fun, and instantly shareworthy. The Galaxy S26 Ultra is powered by our custom AP,

shareworthy. The Galaxy S26 Ultra is powered by our custom AP, delivering robust performance an industry-leading pro-grade camera with the world's first privacy display on a mobile device. And across the Galaxy S26 series, Galaxy AI shows up in the moments that matter, bringing

powerful photo editing tools and meaningful everyday help into the flow of your life. The Galaxy S26 Ultra comes in four colors,

life. The Galaxy S26 Ultra comes in four colors, starting at $1,299. And the S26 and S26 Plus will be available starting at $899 and $1,099 respectively. They will all be available starting March 11th with pre-orders

respectively. They will all be available starting March 11th with pre-orders beginning today. And

beginning today. And you'll be able to choose all three models in two additional colors only available on Samsung.com. Galaxy AI ensures your

on Samsung.com. Galaxy AI ensures your ecosystem works together effortlessly. But true intelligence shouldn't just make your life easier, it should make it feel more alive. It should flow seamlessly from the screen to the world around you. And nothing

transforms a moment like immersive, full-spectrum sound.

Introducing the Galaxy Buds 4 Series.

The Pepsi Buds 4 Series features an iconic metal premium blade design. And this

is more than a design refresh. This is an audio experience that delivers a full range sound. The bass feels controlled.

range sound. The bass feels controlled.

Every instrument stays clear and distinct. The rhythm locks in with tonal balance.

This is how sound truly comes to life. This is the kind of experience we're bringing to the Galaxy Buds 4 series. High fidelity, full range tuning that's accurate to the original recording. You get high resolution playback where detail, texture, and dynamics come through exactly as intended. To deliver

that level of fidelity, on Galaxy Buds 4 Pro, we've upgraded the two-way speaker system to a new wider woofer. No bigger woofers usually mean better sound, but space in an earbud is limited. So we reworked the design to create more room where it matters. We've expanded the vibration area by almost 20%.

The result is deeper, richer, low frequencies from the woofer paired with refined detailed highs from the tweeter.

This is further enabled by a dual amplifier architecture. Each amplifier

independently powers the wider woofer and the tweeter tuned for precise performance across their respective ranges.

And when you pair that with ultra-high quality audio, the sound comes to life even more. Samsung's seamless codec optimizes data transmission so your

more. Samsung's seamless codec optimizes data transmission so your music stays clear and smooth, free from glitches or dropouts.

But great audio isn't just what you hear, it's also how you sound.

We've all had to take calls in noisy places like a busy street. With an

advanced deep neural network that learns noise patterns, the Galaxy Buds 4 series can reduce a wide range of background noise more consistently. With super wideband, it expands voice bandwidth so your voice comes through clearer and more naturally.

Let's put this to the test. First, listen to a baseline call, then super clear call. Hello, can you

call. Hello, can you hear me? Sorry, I'm passing by a construction site right now.

hear me? Sorry, I'm passing by a construction site right now.

Hello, can you hear me? Sorry, I'm passing by a construction site right now. You

hear the difference, right? You heard it. The city noise drops away and your voice stays clear. But great sound is also how it's tailored to you.

stays clear. But great sound is also how it's tailored to you.

With a customizable equalizer, you have the freedom to shape your sound, adjusting bass, treble, and tone to match the moment. The Galaxy Buds 4 series also adapts to you, so sound stays consistent and refined even as you move.

outside noise, the Galaxy Buds 4 series generates opposing sound waves to cancel out what you don't want to hear, creating more immersive listening experience. And even when the fit changes, advanced algorithms monitor sound leakage in real time and automatically adjust noise reduction for the best isolation. We built

Galaxy Buds 4 series to honor the recording. deliver sound that's pure and precise and adapts perfectly to your ears. But to really understand this fidelity, let's hear from someone who spends more time in the studio than me.

I'm very careful with sound batches. Every time, every time, I will always change.

분명 발견하고 들어줄 테니까.

작업한 대로 온전히 들려야 의미가 있잖아요. 남된 그대로

a good sound experience only lasts if the wearer stays comfortable. We ran

extensive wear simulations using hundreds of millions of ear data points from people around the world. The result is computational design, so precise you forget you're

world. The result is computational design, so precise you forget you're wearing them. With a fit this comfortable, control should feel

wearing them. With a fit this comfortable, control should feel effortless too. That's where AI comes in. AI should be accessible wherever you are,

effortless too. That's where AI comes in. AI should be accessible wherever you are, you can stay productive even when your phone isn't within reach. With the Galaxy Buds 4 series, you can just now talk to wake your AI agent completely hands-free.

We've brought the same effortless experience to the very first interaction, the setup. The moment

you open the case, for the first time, just press a button, pairing is instant.

And for controls and settings, Buds panel is always within reach. In the Quick panel, If you ever misplace your Buds, whether it's one Bud or a charging case, you'll be able to easily locate them using SmartThingsFind. The Galaxy Buds 4 Pro delivers a full-range audio experience with an advanced two-way speaker system in a new

wider woofer. And across the series, you get hi-fi audio with intelligent

wider woofer. And across the series, you get hi-fi audio with intelligent personalization for balanced, consistent sound. The Galaxy Buds 4 Pro comes in white and black and in exclusive pink gold available only on Samsung.com. Pricing starts at $249.

Samsung.com. Pricing starts at $249.

The Galaxy Buds 4 comes in white and black and is $179.

They'll be available beginning March 11th alongside the Galaxy S26 series.

Together with the Galaxy S26 and the Buds 4 series, we're building an ecosystem that's powerful, personal, and integrated seamlessly into the fabric of your life. But as

we continue to expand this ecosystem, we know with meaningful innovation, it isn't just about the device we can do today, it's also how it's made and the impact it leaves for tomorrow. As we bring these incredible new experiences to your daily life, we're equally focused on reducing our footprint and building more responsibly.

To tell us more about our commitment to the future, please welcome Kassi. KASSI NELSON-

Thank you. At Samsung, we believe that pushing the boundaries of technology shouldn't mean compromising our planet. Meaningful innovation also has to be sustainable, and it's a commitment that we take seriously. Over the years, our journey started with innovating recycled materials into our products and rethinking our packaging

design. That effort has expanded to reducing standby energy from power adopters,

design. That effort has expanded to reducing standby energy from power adopters, as well as achieving zero waste to landfill in our global facilities. And we

achieved all our goals for 2025.

But we're not done. Looking ahead to 2030, we're pushing ourselves further, expanding our focus beyond our own operations to the environment and the communities around us. First, let's start with materials. In the latest

around us. First, let's start with materials. In the latest Galaxy S26 series, we've expanded our use of recycled materials, including recycled plastics, glass, cobalt, alongside the newly added tantalum. We're also incorporating recycled materials into every Galaxy

tantalum. We're also incorporating recycled materials into every Galaxy product, from mobile phones, tablets, laptops, and watches, as well as every module of every device, from the display, from the camera to the battery. But our responsibilities don't end with

materials. They extend to how we use and return one of the planet's most

materials. They extend to how we use and return one of the planet's most vital resources, water. We're working to return more water to the environment than we consume, while meeting the highest standards for responsible water management.

In many places where we operate, the importance of water is deeply felt, reminding us that our responsibilities go beyond using it efficiently. So, through local partnerships, we're now working to restore reservoirs in India and improve safe water access in Brazil by building wells across local communities. And

lastly, there's biodiversity. We understand that our operations impact the planet's ecosystem. We take that responsibility seriously.

That's why we've set a clear goal, to conserve ecosystems equal in size to our global operational footprint. By supporting restoration projects and partnering with local communities, we're turning our commitment into measurable action.

One clear example is our work to restore coral reefs. Since 2024, we've partnered with SeaTrees and the Scripps Institution of Oceanography at UC San Diego to equip researchers and local partners with the Galaxy Camera, supporting coral reef restoration. That includes Ocean Mode, a feature designed to

reef restoration. That includes Ocean Mode, a feature designed to capture true underwater color for high-quality images researchers need to monitor and analyze reef health. But now we're bringing Ocean Mode to you through Expert Raw on the Galaxy S26 series.

Giving everyday users the tools to see and help protect these endangered ecosystems for generations to come. Because when you truly see the planet, you care about it, and you want to protect it.

As we continue to advance this work, we remain focused on consistent progress.

We want technology to make conservation more accessible, scalable, and inclusive, guided by our belief that innovation can help conserve the planet and inspire action.

Now, we invite you to hear from our employees across the globe who are bringing our sustainability efforts to light. Their dedication reflects the steady progress we've made and the future we're working toward together. Thank you.

Our sustainability journey is built on the everyday efforts of people across the globe.

Today, we want to share how we are turning those efforts into meaningful progress.

Step by step, we've expanded the use of recycled materials across our products, transforming ocean-bound plastics into key components, while also developing technologies that enhance circularity and give new life to waste materials. We are always looking for ways to make our packaging with mindful design. This includes removing single-use plastics

and simplifying the overall package structure. By looking

closely at our everyday habits, we found new way to cut standby energy in power adapters. And across our facilities worldwide, our teams came together to reach

adapters. And across our facilities worldwide, our teams came together to reach zero waste to landfill. But progress isn't the end. There's always another step forward.

The future asks for more. So to go further, we're sharing our 2030 goals. More

than a promise, we're deepening our commitment to the environment surrounding us.

Water remains a precious and limited resource, and we believe our responsibility goes beyond efficiency. We aim to give back more water than we consume by working with local

efficiency. We aim to give back more water than we consume by working with local communities to restore reservoirs and improve agricultural water use.

and conserve ecosystems equal in size to the footprint of our global operations safeguarding biodiversity that grows alongside our work. We are also advancing circular design by incorporating recycled materials into new Galaxy smartphones, tablets, laptops and watches.

This approach guides how we develop our technology create a new mobile experience. This is our pledge to make purposeful

mobile experience. This is our pledge to make purposeful progress for people and for the planet. Every day,

people carry their galaxy. They rely on it. They trust it. And now they're asking, what does this device say about me?

The answer is in the path we take. Designed for people We care for the world we all share. And no matter how small, every step makes a difference.

This is our journey, Galaxy for the Planet. The human side of tech, built with purpose. Thank you.

purpose. Thank you.

As you just saw, we are committed to building technology that not only enhances your life today, but also helps protect the world we all share tomorrow. It is that same sense of purpose

share tomorrow. It is that same sense of purpose that drives our vision for Galaxy AI. Today,

we talk about how groundbreaking technology starts as a model and eventually becomes the very infrastructure that you rely on every day. Technology that not only provides you with the

every day. Technology that not only provides you with the best experiences, but with ease, convenience, and choice.

We are laying the foundation for the agentic AI era to create a true AI companion. understand you, anticipate your needs, and

AI companion. understand you, anticipate your needs, and works on your behalf in the background. We are so excited for you to try the new Galaxy S26 and BuzzFore series yourselves. Thank you very much for joining us today,

yourselves. Thank you very much for joining us today, and see you next time.

It'll be best friends forever. But how? I don't know.

Can I have it? Guess can I have fonts? No. The box's silly. Of course.

I'm gonna miss you too Stanley. Let's

Stanley. Let's hide! Do you

hide! Do you want to become invisible? Yeah! Let's run!

to join me, this can turn any box into a spaceship. Wow. Really? Yeah.

I'm gonna miss you so much, Paige. I'm gonna miss you too. Remember, best

friends forever.

Welcome to CEO and Head of Device Experience Division, TM Rowe.

Good morning, everyone. Thank you for joining us today. Every

groundbreaking technology follows a similar journey. It begins as a marvel.

expensive and loudly celebrated. But the technologies, they changed history to something different. They fade into the background, not because they lose power, but because they become infrastructure. AI stands at that moment now.

infrastructure. AI stands at that moment now.

Infrastructure is about responsibility. has to work for everyone, everywhere, without expertise or friction. But there is still a gap between what AI promises and what you actually experience.

That's where Galaxy keeps pushing forward. We are building life-enhancing innovations that are dependable, broadly available, and foundational to everyday life. To achieve this, our priorities are clear. Reach, openness, and confidence.

clear. Reach, openness, and confidence.

First, reach. AI must become a part of our infrastructure. You should be able to enjoy its benefits

our infrastructure. You should be able to enjoy its benefits through the devices you use every day. We are expanding across our entire ecosystem to reach everyone.

Second, openness. For AI to truly matter, it needs to be effortless. True openness means offering the same quality of experiences to everyone. That's why Galaxy AI is designed to be easy, and always available,

adapting to you seamlessly and effortlessly without a learning curve.

That brings us to our final pillar, confidence.

People have every right to ask, where is my information being shared?

How is it being used? So we built Galaxy AI advanced security and privacy at its core. We've evolved

Samsung Knox security platform to protect your data and give you full control over your information. With security by default, you can enjoy personalized AI experiences with confidence.

Confidence also means power. It's why we are pushing boundaries with unmatched performance. Working closely

with our chipset partners, we have co-developed an industry leading custom AP designed for Galaxy. Together

with the groundbreaking camera and the world's first built-in privacy display, When AI has a wider reach, embraces openness, and is built on confidence, it becomes infrastructure. And from there, it evolves into agentic AI. Imagine a phone

that anticipates your needs before you even realize them.

A phone that learns your habits and adapts in real time. A phone

takes actions on your behalf. This is the agentic AI phone.

Now, let's meet the Galaxy S26 series.

making your life more seamless. And like TM said, it's being integrated into our daily lives, designed to work for everyone, everywhere. This is why Samsung introduced Galaxy AI two years ago, to bring you practical help every day when you need it most through the one device that never leaves your side.

How many of you have missed important notifications because they got lost in a flood of alerts? Wouldn't it be nice if you could cut through that clutter and filter

of alerts? Wouldn't it be nice if you could cut through that clutter and filter out the important things? Galaxy AI can now understand notifications on your screen to help with just that. Let me show you. I start

each morning by checking Now Brief. It gives me a personalized overview of my day.

Here's a look at my brief. It includes the weather, my schedule, and even my energy level. You'll notice it pulled this reservation here.

energy level. You'll notice it pulled this reservation here.

Now, here's the amazing part. I completely forgot to put this in my calendar, but Galaxy AI remembered the confirmation in my notifications and automatically reminded me.

When things get overwhelming, a gentle reminder like this allows me to just get on with my day. But Galaxy AI does more than organize your life.

You can also do things on your behalf, like taking calls. Let's be

honest. We don't answer every call. For those calls you can't get to or the ones you don't want to get to, Galaxy AI can give you a clear, simple summary of who called and what they wanted. This way, you can decide what needs your immediate attention and what can wait. And the best part? It all

feels effortless, like you've got a personal assistant.

We also wanted to make using your Galaxy device as easy as possible.

The all-new Bixby is smarter and understands you better, so navigating your device is as simple as having a chat. If you need to change a setting or find a feature, all you have to do is ask. like, how do I charge another device with mine? But we didn't just make Bixby smarter

inside your phone. We added a brand new capability that goes beyond device control. Now Bixby can bring you up-to-date information directly

control. Now Bixby can bring you up-to-date information directly in the conversation, keeping you in your flow without having to open another app.

But sometimes you need to go deeper. We've all been down that research rabbit hole. What started off as a quick search turns into multiple open tabs, comparing different sites, reading reviews, and jumping back and forth. Galaxy AI already helps you summarize,

forth. Galaxy AI already helps you summarize, translate, and read highlights aloud, but now, Starting with the Galaxy S26 series, the all-new Samsung browser is partnering with Perplexity, so you'll be able to research faster with Ask AI, a

powerful AI tool to help you do more while browsing. Ask

AI will take all the research across all your tabs, in your recent history and combine it with the intelligence of conversational AI to help you answer all of your questions. But not every question requires a deep dive.

your questions. But not every question requires a deep dive.

Sometimes you just want to know what you're looking at.

The difficult to search with Google has made searching more seamless for hundreds of millions of Galaxy users worldwide since we introduced it with Google at Unpacked two years ago.

You can circle to look up items directly, translate text, and even identify a song playing in the background or on screen. It makes searching more contextual and immediate. But the Galaxy S26 series, we're taking this a

immediate. But the Galaxy S26 series, we're taking this a step further because we know it's not just the one eye that catches your vibe, it's the whole thing. So starting today, you'll be able to circle to search multiple objects at once so you can easily find the look.

Just use circle to search to instantly find every piece, from tops to footwear and everything in between, all in one search. No need for all the back and forth.

But of course, a lot of back and forth can also happen in chat rooms. And when this happens, we can get easily distracted. So we want to keep you in your flow. Now Galaxy AI can assist you right inside the chat with gentle nudges, reducing steps. If you're texting with a friend and

they ask for photos from last weekend, usually you have to dig through your album scroll through hundreds of photos, find them, and then share.

But now, Galaxy AI understands the context and does the work for you.

Or, if they ask if I'm free to catch up over some Korean barbecue next weekend, again, normally I'd leave the chat, open my calendar, scroll to the date, and then come back to reply. Now Nudge brings my calendar to me, understanding the context so I can check and respond in

seconds. Galaxy AI helps you stay in your flow.

seconds. Galaxy AI helps you stay in your flow.

And this is what we mean by AI is infrastructure. It moves the technology out of your way so you can move through your day.

To build experiences that feel this natural, you need a foundation that is secure by design. To explain how we bring this to life, please welcome our COO,

design. To explain how we bring this to life, please welcome our COO, Wan Jun Choi.

Thank you. Innovation has always been at the core of Galaxy.

Back to the early days of smartphones, the hardware was a breakthrough in itself.

And it laid the foundation for a new era. Then the transformation accelerated when apps unlocked meaningful experiences.

Today, we are at the same inflection point with AI.

AI today lives in moments. inside apps, features, and workflows.

But that's not enough. Mass adoption will happen when AI turns the things you already do every day into something you can do better, faster, and with less friction. So how do we achieve that? We believe requires platform-level innovation.

that? We believe requires platform-level innovation.

personal, adaptive, and agentive. The first

two pillars, personal and adaptive, are about understanding context.

Your phone is your most personal device, and it has the potential to help you in ways no other device can. An AI phone needs to offer suggestions that feel truly personal and relevant how now brief recourse information, or now not, provides suggestion at the

right moment. At the foundation of this is the personal data

right moment. At the foundation of this is the personal data engine, or the PDE. The PDE turns the scattered data on your device into meaningful data that AI can actually use.

But we also know, with this level of access, trust It is everything.

Galaxy AI is built with protection at its core. To deliver

personalized experiences, Galaxy AI needs information. But we

must ensure that only the right services get that access. That's why we built KEEP. It maintains the digital walls between your apps.

built KEEP. It maintains the digital walls between your apps.

Ensuring your data is isolated, verified, and protected.

But real security goes deeper than software. Samsung Note's

fault is physically built into the phone and isolated from the rest of the system.

It protects your most sensitive information, such as your passwords, your security keys, and your biometrics. Even if the main software is attacked, the vault remains locked.

For Galaxy AI features that use the cloud, rule is simple. Your data

is processed to deliver an answer and then delete it. And because

protection is most effective when you are in control, we put transparency and choice in your hands. This brings us to the third pillar, agenting, turning understanding into action. Think about how we interact with our devices today.

action. Think about how we interact with our devices today.

We have incredible apps for everything we do. But getting things done often requires a lot of manual steps. Our vision is to simplify the flow and to remove the barriers between intent and action. You can simply say what you want and AI will understand your intent and help you

get things done. To do this, we need to offer the most powerful agents available. We believe in working with the best agents available, building them onto our secure foundation so you can choose the AI the best fit in your life.

We work closely with Google to make Gemini the core of this agentic experience, providing seamless actions across apps, and we are also working together to expand these actions to more services and partners. But to

make this happen, we must evolve from a traditional operating system to an intelligent operating system. where AI is integrated into every layer.

And we are working closely with Android to make this a reality.

To tell you more about how we are building this AI OS together, please welcome Samir, president of the Android ecosystem.

Thanks, Wonjun. Hi, everyone. Samsung and Google have been partners for over a decade, always pushing the boundaries of what's possible with technology. Today, as Wonjun mentioned, we're looking towards the next chapter of Android and fundamentally evolving the platform. This means moving from an operating system to an intelligent

system, a platform that truly understands and works for you. We've got some amazing things in the next release of Android, and I'm excited to share more about that in the coming months. But we didn't want to make you wait for everything.

On the Galaxy S26 series, we're excited to share an early preview of Gemini's next evolution that lets you get more done across your phone, inspired by the breakthroughs we've seen with Circle the Search. As Rachel mentioned, Circle to Search has completely changed how people interact with nearly 600 million Android devices. And now, it brings

the new ability to search multiple objects at once. Whether you're inspired by a celebrity's outfit or creator's style in your feed, it's so easy to find a similar look yourself. With a simple gesture, you can break down the whole look. And

yourself. With a simple gesture, you can break down the whole look. And

with a few taps, you can try something on and check out. I come to thinking, how can we use these kinds of AI capabilities to help you accomplish even more on your phone? The industry calls it agentic AI. I just call it getting stuff done. Let me share an example. I'm finally leaving the office, keys

in hand, when the family group chat starts exploding. It's pizza night. Suddenly,

I'm being flooded with different texts. Pepperoni here, no onions there. Nobody wants a specific drink, and now my son apparently needs garlic knots. Usually,

that's my cue to sit in the parking lot for 10 minutes toggling between different apps manually to build this complex order. But now, I can simply ask Gemini to handle it. I ask Gemini to look in the chat thread, figure out what to order, and make it happen on one of my favorite delivery apps.

And while I'm headed to the car for my commute, Gemini is hard at work.

Because it's happening in the background, my phone is still mine to use. I can

take a call or catch up on a podcast while Gemini navigates the app for me. It's built with user transparency and control, so if I want to stay in

me. It's built with user transparency and control, so if I want to stay in the loop, I can watch Gemini work in real time, following along with every step it takes. And once my card is ready, I'll get an alert from Gemini to

it takes. And once my card is ready, I'll get an alert from Gemini to take another look. And if I'm happy with the order, press Submit, and it's done.

So how does this work? Android is able to launch the app you need in a virtual window. And then Gemini 3 uses its reasoning and multimodal capabilities to make a plan and navigate the app to get the task done, just like you would, turning your intention into action. Getting this

right is pretty important. So we're excited to make this early preview available on the S26 to get feedback from all of you and our developer community. This capability will initially be available on a limited set of apps with more to come. You can

get your groceries, book a ride, or order a meal on apps like DoorDash and Grubhub. Give it a try and tell us what you think. In partnership with

Grubhub. Give it a try and tell us what you think. In partnership with Samsung, we're defining a new era of mobile intelligence.

Android is always where you see the future first. Thank you for having me here today. Back to you, Won-Jing.

today. Back to you, Won-Jing.

Thank you, Samir. Good job.

We are incredibly excited about the future of mobile AI and how the ecosystem of devices knows you best will transform into the companion that helps you most. To tell you about the engine that will drive this, please welcome back Rachel. Thank you.

The seamless intelligence that Wan-Joon and Samir just described demands a powerful foundation. So we worked closely with industry-leading partners to customize APs

foundation. So we worked closely with industry-leading partners to customize APs for the Galaxy S26 series. On the Galaxy S26 Ultra, a 39% more powerful NPU enables faster on-device AI, from generative features to real-time context understanding. you'll see results

quicker right when you need them. This level of responsiveness holds even when you're multitasking. A 19% faster CPU keeps on-device AI feeling instant while your apps launch quickly. So even when you move between multiple apps or browser tabs, you can pick up where you left

off seamlessly. And for the gamers, Galaxy S26

off seamlessly. And for the gamers, Galaxy S26 Ultra provides our most powerful gaming experience yet with Snapdragon 8 Elite Gen 5 for Galaxy. The 24% improved GPU handles heavy visuals effortlessly, and through Vulkan optimization, everything you

see sees fluid and sharp. We're continuing to expand the list of Vulkan-optimized titles to keep bringing this level of performance to even more games.

With the 17% boost in ray tracing performance, you'll notice a significant difference in visually demanding moments, like when the light hits the water and how the shadows move with you. This is console-level performance in your pocket.

Galaxy S26 Ultra also holds up during heavy spec games, thanks to advanced thermal management. Introducing our largest vapor chamber ever.

thermal management. Introducing our largest vapor chamber ever.

We're now on our sixth iteration, which provides improved performance with the redesigned internal structure. Combined with the newly added side tin, the device manages

structure. Combined with the newly added side tin, the device manages heat more efficiently. In that efficiency, extends to the battery. We've optimized power consumption to give you all-day battery life

battery. We've optimized power consumption to give you all-day battery life with up to 31 hours of video playback. Then, when you do need a quick boost to keep it going, Galaxy S26 Ultra delivers the fastest charging speeds we've ever offered, reaching up to 75% in as little as 30 minutes.

so you can power up quicker and stay unplugged for longer. And when you're doing more for longer, whether it's gaming, streaming, or scrolling, the performance should pay off where you experience it the most, the display.

Display innovation has always been central to the Galaxy experience.

On the Galaxy S26 series, our processor advances fundamentals beyond brightness and smoothness for a higher fidelity image. Our

MD&IE powers enhanced image processing, so colors appear more subtle and natural with smoother gradients. The skies are more vibrant, and the shadows are more deep. Combined with the AI Enhanced Pro Scaler, you get improved image scaling, so photos and videos appear richer and clearer at a

glance. But a great display has to go beyond clarity.

glance. But a great display has to go beyond clarity.

We wanted to add a whole new capability, one that redefines what display innovation can look like. Let's take a look. Brighter,

interactive wider flexible and smoother screens. For years we've pushed display innovation forward but in our pursuit to provide the best viewing experience we inevitably made it

clearly visible to everyone. Privacy

films can be a temporary solution, but there are trade-offs. Dimmer screens,

inconveniences when sharing. Wouldn't it be great if you can control your display based on when you want to share versus what you want to keep private?

Introducing the world's first privacy display on mobile.

Additionally, displays are designed to be viewed from the widest angles possible.

So standard pixels spread light widely to meet your eyes from every angle. But a

privacy display requires narrowing the light to only reach you. So we

engineered the Black Matrix. The Black Matrix narrows the path of the light emitted from each pixel. precisely controlling the light visible to you.

This new architecture makes up the narrow pixel, which works alongside a newly widened standard pixel engineered to deliver sufficient light in every direction.

When privacy display is on, narrow pixels work as the primary light source, so your screen is visible for your eyes only. When privacy mode is off, all the pixels work in tandem, The screen is visible from every angle. The best part?

The privacy display is customizable. Set it to activate for specific apps, or for notifications that may pop up when you least expect them.

S26 Ultra keeps unexpected notifications automatically hidden for those moments.

The power to control what you share with shoulder surfers is in your hands.

The privacy display sets a new standard in display innovation.

level display innovation, privacy built into the display that gives you the choice to shape your mobile experience. And no solution should be one size fits all. For your most sensitive moments, you can toggle on maximum privacy protection.

all. For your most sensitive moments, you can toggle on maximum privacy protection.

The maximum privacy protection intensifies the privacy effect by adjusting the pixel contrast.

bringing down the bright areas and lifting the darker ones so your screen looks far less readable from the side. But don't just take our word for it. For a

very first hands-on, please welcome tech creator Miles Above Tech. Miles?

Thanks, Rachel. Hey, everyone. I'm Miles, and I run Miles Above Tech. I review all types of tech online, and today I'm super excited to talk about the privacy display on the Galaxy S26 Ultra. It's seriously one of the coolest features I've seen on a phone in years. And here's Riley to help me show you how it works.

Right now, I have the privacy display on. You can see my screen clearly, but you can't see it from the sides. See?

If I want, I could just go ahead and turn it off like this.

Thank you, Riley. This way, I can keep whatever's on my screen private, but also share my screen with my friends. It's like a privacy film I can turn off and on whenever I want. It's a real game changer. And because it's built into the display, it can even work for smaller elements on the screen. having it turn

off for specific notifications or areas of the screen. And then add the new chipset, it really just makes me super excited to review the camera on the Galaxy S26 Ultra as well. I've been reviewing Galaxy cameras for years, over the course of their flagship updates. So if you've seen my TikTok or YouTube, you know how impressive they

flagship updates. So if you've seen my TikTok or YouTube, you know how impressive they are, especially with the insane zooms and knifetography. And I'm so stoked for the next one, that the cameras are getting now even better and smarter with AI. For more

on this, here's Mason.

Thank you, Miles. Galaxy cameras are built around the philosophy. that photos

and videos should help you connect more naturally with the emotions of your moments. We

believe that everything you capture becomes life's language. That's why Galaxy cameras are built to capture effortlessly, edit intelligently, and share seamlessly, end to end. Every shot on the Galaxy S26 series is social media ready, thanks to our advanced ProVisual engine and Galaxy AI.

The front camera, now powered by an AI image signal processor, brings out more of the finer details, helping you capture the soft strands of hair and natural skin tones so your selfies look true to life. And the wider aperture in the rear camera channels significantly more light to the sensor. You'll see sharper

detail and clearer, more vibrant images, whether you're shooting something far away Sometimes, when capturing beautiful moments, the sunlight overpowers the shot.

When this happens, the Galaxy S26 series instantly balances it out for you, softening those shadows and adding subtle virtual light, like having a reflector right there with you. Now, where the Galaxy S26 series shines is when the sun goes down. We introduced nitrography video, so you can hold

on to that atmosphere even in low light. The advanced AP understands the unique characteristics of each camera sensor, so grain is reduced even more effectively.

Faces and details stay sharp, while the background looks cleaner.