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Give me 20 minutes and I’ll make you insanely rich with AI

By Dan Martell

Summary

## Key takeaways - **Target Boring Markets for Lower Competition**: When targeting a 'boring' market, competition is lower, margins are higher, and adoption is easier because clients perceive you as the expert. This allows for faster growth, similar to driving on an empty highway. [00:38] - **AI Automation: No Code Required**: You don't need to write any code to implement AI automation solutions for businesses. The focus is on identifying pain points and finding existing AI tools that can solve them, rather than building technology from scratch. [00:32], [04:11] - **Margin Over Revenue for Profitability**: Focus on gross margins rather than just revenue, as high revenue with high costs doesn't equate to significant profit. Aim for margins over 80% by ensuring AI handles the heavy lifting, allowing you to focus on sales and setup. [04:45], [05:13] - **Pre-sell Your AI Solution**: Never start a company without pre-selling your offer first. This validates customer demand and secures commitment before significant investment in development, similar to crowdfunding or consultants taking upfront payments. [08:14] - **Structure Sales Calls for Conversion**: During sales calls, focus on understanding the customer's 'why me now' to uncover their pain points and desired future state. This creates tension and highlights the value of your solution, making the offer more compelling. [14:38] - **Automate List Building with AI**: Utilize AI tools to build your prospect list by specifying your ideal customer profile. The AI can find potential clients on platforms like LinkedIn and even generate personalized outreach snippets for emails or calls, saving significant time. [11:58]

Topics Covered

  • Why Boring Markets Are Your AI Goldmine?
  • Why 80% Gross Margins Are Essential for AI Wealth.
  • Pre-Sell Your AI Solution: Don't Build and Pray.
  • Use AI to Build Prospect Lists and Automate Outreach.
  • Ask "Why Me Now?" to Close More Deals.

Full Transcript

If you just focus for the next 20

minutes, I'll give you a simple

three-step blueprint that will make you

a million dollars with AI from scratch.

Or you could go get distracted, go back

to listening to yet another podcast, and

wonder why you're not making progress in

your life. It's your call. I'm Dan

Martell. I became a cash millionaire at

27 years old. And since then, I've

helped thousands of founders make

millions for themselves through software

and AI. And what I've discovered is that

making a million with AI is actually

easier than it looks. All you need is a

process. So, in this video, I'm going to

show you the exact systems we use to

make millions with AI without writing a

single line of code. So, let's get into

it. Step number one, you have to target

a boring market. If you go after a

boring industry, competition is lower,

margins are often way higher, the

adoption is easier because they are

looking at you as the expert. They're

going to fight with you, and the

opportunity is massive. It's kind of

like driving a car down a hill. If the

road is busy, you can't drive very fast.

you have to pass a bunch of people.

Picking a boring market is like taking

everybody else off the road so you can

go faster. Now, if you're wondering how

do you find your boring market, just

follow these three steps. The first

step, you have to do some market

research. You have to like look at where

you want to sell to. If you want to sell

to like a certain city, you go into Chad

GBT and say, "I want to do market

research on this city and I want to find

boring businesses or boring industries

that are growing that I can use AI to

automate and do a deep research

project." And you want to tell it, find

the industries that can easily pay for

something between $5 to $10,000 to set

up AI automation. That's what you're

selling. You're selling AI automation to

a boring business in your market that

can easily pay $5 to $10,000. Have it do

that research and build that list. Trade

businesses or law firms or dental or

medical like things that don't have a

lot of AI adoption. Farming could be

one. It just may not be growing, but

there could be a segment within farming

that's growing and that's what the AI

will find. So, just pick one. The second

part is do some painoint research.

Figure out within that business where is

the biggest pain point. Go read the

reviews. Go read about the industry.

Talk to the businesses. Ask them when it

comes to bottlenecks in your business

that you thought maybe AI can solve

something for me. Have them tell you

where the opportunity is. You'd be

surprised if you call up saying, "Hey,

I'm just doing some market research. I'd

love to get your advice." They'd be

like, "All right, what are your

questions?" At the end of it, they go,

"Why are you asking me these questions?"

And you say, "Well, I do AI automation

to help businesses like yours solve

these problems." They go, "Well, why

don't you just come in and do that for

me?" See how asking for advice can get

you a customer? And the third step is

then you have to do some technology

research. Meaning once you've mapped

each painpoint in regards to like maybe

it's scheduling or data entry or lead

scoring, maybe it's data monitoring. You

want to go find the AI first solutions

that exist in the market that you can

map to those problems. If you want to

help them with their data, you might

look at precision.co, which is a data

platform, or HelloFrank.ai, which helps

them with financial modeling. For

example, maybe you do the research and

realize that like some kind of boring

trade like plumbing is the market you

want to go and like serve. And then you

find out that a lot of these plumbers

are so busy doing the plumbing, they

don't have time to answer phone calls.

So missed calls is the pain point. And

they're losing jobs because nobody's

answering the call because they're busy.

You can find a tool that can answer

calls 24 hours a day like a

receptionist. And it's all automated

using a tool. So check out your.com. It

does this. It literally takes all the

inbound calls, can answer questions,

support questions, hour operations

questions, everything that you just

point to a document, and it can even

take that sales call, qualify them, sell

them into buying from you, and then get

that deal put in the calendar for your

customer. And just like that, you could

have sold a plumbing company a $5 to

$10,000 license for the software you set

up that's making them money, and they'll

pay you every month for that. You can go

to the website, test it out for

yourself, and see all the customers that

are currently doing this. This exists

today. You can make a million, no

problem. You want to get paid to

implement the AI tool for the business

owner, set it up, and manage it and get

paid every month. You don't actually

have to build the technology. That is

the number one thing that holds people

back. They think they actually have to

understand how to build this stuff. You

don't. When I look back and I'm 24 and I

just failed twice, it wasn't until I

shifted from trying to build cool things

for my friends to actually going after a

boring market, which was enterprise

software, where I finally found

traction. In my first year, I made

almost a million dollars. But finding a

boring market alone won't make you a

million. To do that, you have to master

this next step. Step number two, set

your gross margins. In business, revenue

is vanity. margin is for your sanity.

Trust me, if you make a million, but it

cost you 500,000 to make it, you didn't

make a million, you made 500,000. Most

people brag about the top line. I want

to know what you took home. I want to

know was left over. So, for example, if

it cost you a dollar to make coffee and

you sell it for $5, that means you have

a margin of $4. That's 80% margin.

That's awesome. So essentially, you want

to make sure you scale your AI business

so that your margins stay well over 80%,

even 90%. If you're doing most of the

work and the AI is doing all the heavy

lifting, then your job is to just find

customers, sell them, and set them up.

If you do that, then all the money you

make is yours to keep. And with AI, this

has never been easier. Every back office

aspect of your business can be automated

through AI. It's like my buddy who owned

a restaurant. Everybody thought he was

crushing it. super busy place, super in

demand, hard to get a reservation. I

think he was doing like 5 million in

revenue. But after the end of the year,

he came to me to talk to me because he

had some issues around his people. And

when I looked into his numbers, I found

out he was only making 50,000 take-home

for himself. Why? He didn't fight for

the margin. He let the chef add stuff to

the menu and didn't price it right, so

he wasn't making any money. He had a

bunch of food cost waste. He had a bunch

of staff turnover. He had people

stealing from him. Those are all things

that you can avoid by making sure the

margins are there to have the profit to

pay people right to incentivize them to

train them properly so that your

business actually makes you money. So

here's how you protect your margins. The

first thing is you have to set your

price floor. Essentially you want to set

the price and then give a multiple for

how much more you charge from what it

costs you. So if your delivery cost is

$2,000 in like fixed cost and you want

to make 80% then you're going to have to

multiply that by 5x. That'll get you 80%

margin. So 2,000 cost, 10,000 is your

price. If you always force yourself to

do that, it's impossible for you not to

make money. Second is you want to

productize your offer. Selling custom

implementations every time will drive

you freaking nuts. Using AI, you can

actually ask it, hey, here's my offer.

Productize it. How do I create one kind

of automation? Repeat the sales

conversation. Repeat the delivery.

Repeat the whole thing where it's set it

and forget it. Copy paste. That way

you're not doing custom builds. that

will 100% eat into your margins. The

third is you have to make sure that you

scope the outcome. There's nothing that

will kill your margins, eat into your

efforts than having a customer keep

asking for more for more for more that

you never get paid for. And that usually

happens to the nicest people out there

because they can't say no. I want you to

be very clear what the scope of that

transaction looks like. And if a

customer starts to ask for more, you

stop them. You sit them down and you

say, "I appreciate that you want that

added as well. Here's what we agreed to.

If you want, we can talk about a change

order and it's going to have a fee

associated to it, but if you're good, we

can finish this work for now. That's how

we run a great business with great

margins. The fourth and last is you have

to monitor the margins. It's too easy,

especially as your team grows, for

people to start doing things and having

costs and like paying for external

contractors and nobody pays attention to

this. So, what's cool is you can use AI

tools like HelloFrank.ai to constantly

monitor your margins and actually alert

you if they go under 80%. And if you

want to try Frank, just click the link

below in the description. So, now that

you have a high margin offer, you're

probably asking yourself like, "How do I

sell it? Sounds really easy." That's

what we need to learn next. Step number

three is pre-ell your solution. Don't

build and then pray you can sell it.

Most people build companies, spend

money, hire folks, and they don't even

have an order. They don't have a

customer. They don't have any proof that

the customer wants your offer. I have

never in my life ever started a company

where I didn't pre-ell it first. Period.

Full stop. Every software company I've

pre-sold, every service company I've

pre-sold, every coaching company I

pre-sold. I actually was involved in the

largest physical hardware crowdfunding

offer for a product called Lomi where we

sold I think $7 million worth of product

before it was ever made. Crowdfunding is

a multi-billion dollar market and they

pre-ell before they actually physically

develop any hardware and deliver it to

the market. If you think about it, just

even in like AI automation space, people

hire consultants all the time, prepay

them 50% for the opportunity before they

even show up to start doing the work.

This is kind of normal. I remember one

time I was hearing about this new venue

that opened up in New York City and they

were wondering if people wanted to go to

a cheese museum. So, they pre-sold a

bunch of tickets to see if anybody had

an interest in going to a cheese museum.

Luckily, they sold so many tickets, they

definitely opened the doors, but I heard

the person didn't even have a lease

signed for the location. So, when you

bought the ticket, the location said

TBD. That's called pre-selling. And if

they wouldn't have sold anything, they

just wouldn't have signed a lease. They

would have gave the money back for all

the people that bought the tickets. Easy

peasy. You can do the same thing for

your AI company. So, to really have this

land, I'm going to make this super

simple for you. We're going to do a

5-day AI assisted pre-elling sprint. Day

one is you have to draft your onepage

offer. So, I'm going to give you the

steps on what needs to be in there with

examples. Take what I say, put it in

chat GPT, and give it your specific

example. It'll write this for you. So,

the first thing is we have to lead with

an outcome. The outcome is what you're

selling. So using the example from

earlier like helping people get an

appointments you could say I can help

you get 10 qualified appointments over

the next 30 days without you the

customer having to answer one single

phone call. That's the outcome. Then I

want to define my unique mechanism.

Essentially like what makes you

different? What is it about how you do

it that's different from other people

they might be getting calls from selling

them AI automation. So you would say we

use our dials to deal system. See, we

named it that answers, qualifies, and

books appointments while you sleep or

you're working on your business. That's

the value prop. The next section is we

have to create scarcity and urgency

because people won't make a decision if

you don't give them a reason to. So,

you'll also say once you read, just let

me know if you have any questions or if

you're in cuz I only got a few spots to

start with new customer. See, the are

you in being last presupposes they're

ready to go and it doesn't leave them

with do you have any questions. Oftent

times we lose sales because we give the

objection to the buyer to ask us. It's

kind of wild to watch. Again, just write

this into Chad GBT and it'll help you

create that offer. Then we have to

create some kind of risk reversal. Most

people would buy if there's some level

of guarantee. So you could say something

like get your first appointment

scheduled in the first 7 days or your

money back. Essentially, there's no risk

to them. So I've spent years refining

this process, testing and tweaking

offers that actually convert, and I've

distilled it all into a simple

plug-and-play template. And to make this

so easy for you to apply on the things

we've covered today, I'm going to give

it to you for free. So just click the

link in the description below and grab

it and start building an irresistible

offer in minutes. Day two is build a

list. Now we have to do the research for

the companies that we think would be

ideal customers to buy from. See, most

people get discouraged because they

don't have enough people to talk to. If

you start with at least a hundred target

companies and you have all the

information, the numbers, the emails,

who they are, their information on

LinkedIn, all that stuff, then your

brain doesn't be like, "Oh no, this

person didn't answer my call or they

didn't reply to my email." The cool part

is we actually can use AI to build our

list. So, I want you to open up AI and

just say, "Find me a hundred people that

are like your perfect customer." The

person we talked about earlier that

would buy from you easily, right? That

boring business that has the pain. the

pain is the thing you're going to solve

for them, right? So, if it's like not

being able to take calls and you just

give it some direction and tell it to go

on LinkedIn for your city to find

potential people that might be a target

customer. So then you tell it to save it

in a Google sheet and then write a

personalized snippet for you to copy

paste and use in your call or your email

to that person. So all the heavy lifting

or the fear of like how do I get this

person to respond to my email? The AI

will write you that snippet or what do I

say when I call? Have it write the cold

call intro when you call based on

something it found online. Do you see

how much time this will save you? Day

three and four. Now we got to reach out

to buyers. So here's a cold call script

you can use to get people to respond and

buy from you. It's very simple. Now

freestyle it. Play with it. There's no

script that's just copy paste. Read it

like a freaking robot. It won't work.

Okay? Okay. So, when I call, I'll say

something like, "Hey, quick one, Bob. I

help other plumbers get customers to buy

over the phone without having to take

any more calls. I'm open up 10 pilot

spots and the investment is only $5,000.

Do you want me to send the one pager?"

That one pager is the offer sheet that

we created on the first step. To make

this super simple, just go use your.com

to do the cold calls on your behalf and

book calls for you or have it answer any

qualifying inbound calls. So,

essentially, use the AI that I just

talked about to help you and your

business. Isn't that wild? Day five is

doing those calls to close the deal. To

do that, I'm going to unpack my

proprietary rocket selling system, which

is a ninebox model to help you do that

call that's going to get people to buy

50% of the time. You just follow the

process. Even people that have never

sold before, if you don't skip these

nine steps, can get people to buy. Step

number one is the setup. The whole

rapport thing about where you from and

what do you like in your sports team,

that's gone. People want experts. An

expert sets up the agenda. They audition

the buyer. They say, "Look, we're not

for everybody. I'm going to figure out

if I can be helpful. If I can, I can

tell you how that looks. If I can't,

I'll tell you that as soon as possible."

Step two is learn about the customer.

Who are they? How do they get started?

What do they sell? How much do they sell

it for? What is the problem they're

trying to solve? Like, learn more about

who they are as an individual so that

when you present your solution, they

feel like it's customized and

personalized. The third step is I call

it the decision. And these two questions

will get people to buy and change the

whole frame when it comes to selling.

Ask them, why did you decide to get on

the call? See, asking the person, "Ah

why me now?" Now, they might say, "Well,

I don't know. You just cold call me." I

say, "I get it, but you probably get a

bunch of calls from people, but I'm

curious. What did I share with you that

made you feel like I was a person that

might be able to help you?" Because that

gets them selling you to them. See how

powerful that is? Asking somebody why me

is one of the best frames in sales to

really get the person to convince

themselves that they should do business

with you. The second question is why

now? What makes this a now time? What is

it in your life that made this painful

enough for you to decide to say yes?

What's going on in your situation that

you want this solution now? They might

tell you, well, I was talking to my

friend and he said if I don't learn AI,

I'll never be able to be competitive in

the future and I'm scared that my

business won't be around in the future.

That why now gives you all the

information you need to get the deal

done. The fourth is the results. I

always think about the results is like

what do they want to accomplish? How

much money do they want to make? How

much freedom they want from their

business? How do they want to feel about

their day? If I can get them clear about

the future that they're excited about,

that creates a gap. The fifth step is

the reality. I think about, you know,

where are you at today? Tell me about

your business. Tell me about your team.

Tell me about the ownership structure.

How are you doing your calls today? You

want to get all the information that you

can learn about who they are today

because that's how I qualify them. How

often have you tried to sell something

to somebody to find out they actually

don't even have any other employees or

they don't have enough customers in the

first place? Those questions should be

written down for every customer you talk

to because that's going to give you the

information to actually decide if you're

going to move forward in the sales call.

The sixth step is the roadblocks. Once I

know what they want to accomplish and I

know where they're at, then I want to

figure out the roadblocks. what's gotten

in the way from them achieving their

goals. Ask them and then save their

answers for later. This is where the

sale happens. See, if I can stretch the

gap between the pain of their existence

today and what they're frustrated with

and the potential future of what they

want to accomplish tomorrow and I pull

that apart, that tension is where the

sale is made. The seventh step is you

have to present some kind of model, some

kind of process, some kind of

methodology or result. See, we named it

when we talked about our offer. We say

what's our unique mechanism? When we

reference that again and talk about the

model of how it works, then the person

feels like, oh, this is something they

do all the time. This is a mature thing.

This is not some like person off the

street that's just trying to sell me

something. They actually have a process

for getting the results for me. Then

step number eight is where we make the

offer. Now that I understand what their

goals are, I understand where they're at

and I know what's gotten in the way. My

offer document only talks about the pain

that they've experienced in the past and

how I solve that. So if they said, you

know, in the past it's been hard to find

the time to do the work. I say, well,

that's why we have this specific benefit

and it helps you get the time to do the

work. So I match the thing that's been a

roadblock in the past to my offer for

how I'm going to help them today. It

maps the simple outcome they want to the

problem that they've been dealing with.

That's what makes it an irresistible

offer and it makes a sales process so

simple. The last step is the ask. And

the ask is about getting them enrolled

in your service, getting them on board

as a customer. I always go three times.

See, average people ask once, the person

says no, they move on. Or the person

says, "Ah, that's interesting. Send me

stuff. I'll think about it." No, ask for

the deal. It's like, okay, I can send

you stuff for sure. No problem. I'm just

curious. When I send that over, what are

you going to look at to help you make a

better decision? and then they tell you,

then you go over it and you ask them for

the deal. Again, if you don't learn how

to ask three times, no matter what they

say, then you're not actually selling.

You're just order taking. And that's the

difference maker. Now, for whatever

reason, if they decide they can't make a

decision today, I want you to do a thing

called BAMF fam. Bam fam is book a

meeting from a meeting. Meaning, I don't

hang up that phone until I've confirmed

we're going to schedule a time to talk

about what they had concerns about in

the future. I'm going to send them the

email. They're going to confirm that

calendar invite and then I'm going to

say something very simple, which is if

for whatever reason something comes up,

you can't make that call, could you do

me the honor of letting me know ahead of

time so I can open up that spot and give

it to somebody else that's looking to

move forward with us. When I get their

verbal commitment, trust me, the

no-shows, the ghosting goes away because

people want to be consistent with the

commitments they made to you. That

nine-step process for selling will help

you get the deals and get to a million

in revenue using AI automation faster

than anything else. Now, remember, if

you haven't grabbed my free offer

template below, just make sure you do it

ASAP. It might not be up forever. It'll

make everything that we just talked

about in this video 10 times easier.

Links in the description. Now, I know

that's a lot. I just gave you

essentially a master class in making a

million dollars using AI automation, but

the truth is it works. I do it every

month, and you can do it for yourself.

your wealthy life. It sits on the other

side of you getting over the fear of

getting started. Everybody wants to be

right. They want to have it perfect.

They want to have it ready to go. I'm

telling you, the people that get rich,

they worry about making the decision

then making it right. If you do that,

you will be on your way to make a

million dollars with AI. It's your time

right now to take advantage of it.

There's a window of opportunity that's

going to go away. So, if you don't do

something ASAP, it'll pass you by. And

if you want to learn how to build a

business that runs itself, just click

the video and I'll see you on the other

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