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Give Me 29 Minutes and I’ll Teach You to Make $1 Million

By Daniel Priestley

Summary

## Key takeaways - **Apprenticeship builds crucial business foundations.**: Before launching your first company, spend 1-2 years working for an experienced entrepreneur to gain commercial awareness, self-awareness, and access to resources. [00:52] - **Test entrepreneurial skills with short side hustles.**: Engage in 90-day 'open and shut' side hustles to test your entrepreneurial abilities, build confidence, and gain experience without getting stuck. [02:31] - **The CAOS Method: Test Concept, Audience, Offer, Sales.**: As an entrepreneur, run fast and cheap experiments to validate your business concept, target audience, offer, and sales process. [03:53] - **Minimum Viable Products (MVPs) validate market demand.**: Create MVPs like landing pages or waiting lists to test your product or service in the market before full development, gathering crucial data. [05:04] - **Conduct 30-150 sales meetings for product-market fit.**: Engage in at least 30, ideally up to 150, one-on-one sales meetings to gather statistically significant data and refine your product-market fit. [08:16] - **Product for prospects drives core offer sales.**: Promote low-commitment 'products for prospects' like assessments or workshops, which then lead to sales meetings for your core offering. [13:47]

Topics Covered

  • Apprenticeship: The Unskippable First Step to Entrepreneurship
  • Side Hustles: 90-Day Tests for Aspiring Entrepreneurs
  • Chaos Step: Test Concepts, Audiences, Offers, and Sales
  • Minimum Viable Products: Use Waiting Lists for Market Validation
  • Founder Opportunity Fit: Align Your Business with Your Backstory

Full Transcript

Hi, I'm Daniel Priestley. In my early

20s, I developed my first multi-million

dollar business before the age of 25.

Since then, I've had six businesses go 0

to a million. I've built three companies

north of 10 million in valuation. The

good news, no experience or investment

is required to make this work. Give me

the next 20 30 minutes and we're going

to go step by step how to go from zero

standing start right through to seven

figure revenue in a very methodical

process.

Okay. So, let's go through these five

steps. I'm going to draw out a diagram

here. There's below the line and above

the line. Below the line is where we are

getting ready to be an entrepreneur.

Now, if you're already an entrepreneur,

you may just want to pay attention to

this just as a way of thinking about

what you might have done in your story

to get ready to be an entrepreneur. But

if you've not built your first company

yet, here's the first two stages. Stage

one is called the apprenticeship. In an

apprenticeship, you're going to do 1 to

two years working for an experienced

entrepreneur. And you're doing this to

get three things. So the three things

that you want is you want what's called

commercial awareness. Commercial

awareness is you understand how business

works. The next thing you want is

selfawareness. And this is where you

figure out what you're good at, what

your strengths are, what your weaknesses

are, right? So that you understand how

you tick. And the third thing is access

to resources. And access to resources

means that you've got a little bit of

money or you've got a little bit of

understanding about how to get money or

you've got some understanding about how

to run some ads or you've got

understanding about how to hire a

salesperson. Right? So, you've got all

this understanding about how to access

resources. So, commercial awareness,

self-awareness, and access to resources.

I often get comments in the YouTube

videos where people say that wouldn't

work for me or that seems high risk.

Now, if you're thinking about leaving me

a comment on this video or any of my

other videos, what I would like you to

do is say, "Oh, that means that I need

to do an apprenticeship. I need to do

call it 6 months to two years working

for an experienced entrepreneur and

picking up commercial awareness,

self-awareness, and uh access to

resources." Now, how do you know you've

got those things? Well, when someone

says, "Do you know how businesses make

sales?" You go, "Yeah, I've seen that

plenty of times." Do you know how

businesses look after customers? Yeah,

I've seen that plenty of times. Do you

know what you're good at? Do you know

what you're strong at? What your

weaknesses are? Yep, I understand that.

So, once you've been working around an

entrepreneur, those things become very,

very clear. That leads us nicely into

step two. And step two is the side

hustle.

So, what we want to do in step two is we

want to do open and shut 90day

side hustles. So, the reason that they

want to be 90 days is I don't want you

getting permanently stuck in these. I

want you to just test out your

entrepreneurial skills. So, a 90-day

side hustle, we're really looking for a

test to see how you go at launching a

little campaign. So, what you might do

is you might do a pop-up agency client

where you work for a client and you

actually have a side hustle client. So,

you want to pick something that you're

interested in going after as an

entrepreneur, but actually just side

hustle it into existence or have a side

hustle version of this. The most

important thing is that you build it so

that it ends at 90 days, right? So 0 to

90 days open and shut. It's not about

making money. It's about getting

yourself ready to be an entrepreneur.

It's about building up your confidence,

building up your experience. So for me

personally, I worked for a guy called

John as an apprentice. I did two years

working for John. We ran non-stop

marketing and sales campaigns. I got

commercial awareness. I got

self-awareness. I got access to

resources. Then I started running these

nightclub parties. I did these little

side hustles. I did some sales training

and sales consulting where I was

delivering sales training. And I would

do that open and shut for 90 days. And I

did all of that before launching my very

first successful business which came

later. So that is the pre-work below the

line before you actually become a

fullyfledged entrepreneur.

We're going to call this step the chaos

step. And chaos stands for concept,

audience, offer, and sales. So we're

going to be testing here. I want you to

think about an entrepreneur as someone

who is running fast and cheap

experiments like a scientist. First four

things that you need to experiment with

is is this a good concept? Have I got

the right audience, the type of people

who find value in this and are willing

to pay for it. Do I know how to offer

them the thing that they uh want at a

price that they're happy to pay? And am

I good at selling that? So, let's kind

of break it down what you're actually

going to be doing as the entrepreneur.

So, the first thing is is your

entrepreneurial team. I really love

starting businesses with one other

person and it's a twoperson scout team.

And the twoperson scout team is

essentially going through and working

together to figure out these f first

four things. So the two of you are going

to get your heads together and see if

you can improve the concept, improve the

audience, improve the offer, improve the

sales process. So it's either a mentor,

it's a co-founder, or it's a early stage

employee or or an assistant. But I want

you to have someone who is your main

person that you're bouncing ideas with.

Okay. The next thing we're going to do

is we're going to do a series of what's

called MVPs. MVPs are called minimum

viable products, right? This is where

you get to test things in the market as

though they're real, even though they're

not real. An MVP is something like a

slide deck or a brochure, but most of

the time they're landing pages. So, a

landing page is where people arrive at a

page on the internet, right? They look

at it on their phone and they scroll

down and they see this and then they can

react to what they see. So, one of the

best MVPs, minimum viable products is

called a waiting list.

So, a wait list campaign is where you

ask people to join the waiting list for

something that's coming in the future.

So, let's say you're writing a book. You

don't actually have to write the book to

see whether people would buy it. You

could just have a waiting list and says,

"I'm writing a book. Would you like to

get a copy when it goes live? Join the

waiting list and I'll send you the

information. I'll send you the first

chapter as well." That would be joining

a waiting list. Now, when someone joins

the waiting list, you're going to get

them to answer a few key questions. One

of the questions is going to be, "What

type of person are you?" Right? So it

might be which best describes your

current situation. Are you a student?

You an executive? Are you an

entrepreneur? Are you a parent? The next

question is which best describes the

results you're trying to achieve? What

are you trying to get done? Right? And

you give people a little menu of

options. You then want to ask which best

describes the biggest challenge or the

biggest frustration or problem that

you've experienced while trying to get

that result. Right? You give people some

options. You might get them to choose

multiple tick points. The fourth

question is what else have you tried?

And the fifth question is which price

point best describes your current budget

for getting this done right now. If you

can get people to answer those five

questions when they join the waiting

list, you now have enormous amounts of

data that you can use to launch your

business or even raise investment at a

later date. Some other MVP options could

be registering for an event. It could be

a Zoom event. It could be an online

event or it could be a live event. It

could be a dinner party. It could be um

a launch event. It could be signing up

for a trial. Okay, the next key activity

is

sales meetings that are one-to-one sales

meetings. So, a one-to-one sales meeting

could be on Zoom where you're talking to

someone onetoone or or a Google meeting.

Could be face to face where you go out

for a coffee with someone. Uh you could

even have a group of a small group of

people around a table and you can kind

of address them onetoone. That's called

a focus group sales meeting. Now, the

perfect scenario is that you can present

someone with either a brochure or a

slide deck and you can talk them through

your product or service. You can talk

them through a sales process and you can

actually at the end of that ask them,

are they willing to commit or precommmit

to buying the product or service. Now,

what you're really trying to do here is

not actually make sales. What you're

trying to do is get immediate feedback

from customers. You want to see whether

people like it or not. Now, some

customers are going to say, "Oh, I

really like it, but I wish it came in

blue." Oh, fantastic. We can do it in

blue. uh or they might say, "I really

like it, but rather than it being a

6-month thing, I wish it was a 12-month

thing." Okay, fantastic. We could do

that. When they say they're not

interested in buying something, you

don't get deflated, you get excited. You

want to ask them for some free

consulting. What is the thing that's

stopping you from going ahead, right?

And you just want to listen. And don't

think of it as a no. Think of it as free

consulting. At this point, you're not

really looking to make sales. You're

looking to improve your product market

fit. Now, how many sales meetings should

you do? a minimum of 30. When you do 30

sales meetings, that's when you get

data, right? So, anything less than 30,

it's not what's called statistically

significant. You're not getting enough

data in order to get any real insight.

It's only when you talk to 30 people as

a minimum that you actually get enough

data. What is the upper band? Well, 30

to about 150. So, what you're trying to

do here is you're doing an MVP to get

this product market fit. Now you might

be asking the question, well what idea

am I even testing anyway? Aha. Now this

is called something similar which is

actually called founder opportunity fit.

So founder opportunity fit is where

you're looking for an opportunity that

fits you as a founder. Now what's that

going to be based upon? It's going to be

based upon your case study. It's going

to be based upon your story. Every

single founder who starts a business

that's successful is doing it based upon

their backstory, their past. So you're

looking for a time where you solved a

particular pain, right? So did you

remove someone's pain? Did you solve a

frustration for someone? You're looking

for a time where you were paid for

something. Right? So something you've

been paid for. Um you're looking for a

time where you were massively

passionate. Right? Now, those are the

three things that will probably tell you

what opportunity is a good fit for you.

In fact, if you can get all three of

those to overlap, you've got a really

strong found opportunity fit. First of

all, you've probably come up with 10

different ideas, right, that might fit

that. You've then narrowed it down to

three or four, and now you're actually

talking to a few people and you're

launching these MVPs over here. So,

you've had a founder opportunity fit.

Now, you're looking for a product market

fit over here. So, at this point, you

can probably tell that your revenue is

not super high here. And that's okay.

It's not about revenue. It's certainly

not about profit at this stage. It's

early stage. From 30 to 150 sales

meetings, let's say you've made 10

sales. Let's say each sale was a few

thousand. So, you might have something

like 10K

to 100K

as your revenue. It's just telling you

that yeah, okay, you know what? We must

have a good concept audience offer and

sales process if we've spoken to 30 to

150 people and 10 to 100 grand where the

sales have come in. Right? So that's

kind of the benchmark. Now, as far as

your tools and technologies, you're just

going to use lots of free tools. So

you're going to use like the Google

suite or you might use all the stuff

that comes free with your Apple

computer, right? I would love for you to

just use spreadsheets. Don't get into

big databases. Don't obsess about like

automation. In fact, I'd rather you just

do it by hand so that you get a real

feel for how things flow in your

business. In fact, funny story, when we

were at 7 to 8 figures of revenue, we

were still using Excel spreadsheets and

we're just cutting and pasting people

through the Excel spreadsheet. It was

well into seven figures of revenue that

I started investing into all sorts of

special software. Here's what I do want

you to do. I want you to have something

called a Monday morning meeting. Uh, and

that is where you're going to identify

what are the most high value three to

six things that you're going to do for

the week. And then you want to have a

Friday debrief where you actually check

off, did we do those three to six

things? And I want you to really do that

at least not just by yourself. Do that

with a mentor. Do that with where you're

checking in with someone or if you've

got a co-founder or if you've got an

assistant, you're having your three to

six things uh on your Monday morning

meeting and then you're checking off

your three to six things on your Friday

afternoon debrief.

Okay. Now, the final two stages. This is

really fun. Now we're actually getting

into the really fun stuff. This is where

you start ramping up revenue, ramping up

the team, having way more fun, making

more money, and also becoming

profitable. Once we get over here,

you're going to have a 7figure business.

You would definitely call it a lifestyle

business. It's going to be a business

that has profitability. It's going to

have fun, freedom, and flexibility. This

is going to be really, really cool.

Okay, so here's what we're going to do.

The first thing we're going to do is

we're going to have a bigger team. We're

going to have a fourperson team. So, the

fourperson team is going to be what we

call an associate key person of

influence. This is not going to be you.

This is going to be someone who's got a

bigger brand than you, a bigger story

than you. Um, but it's someone who you

can access and you can leverage their

brand and their reputation in order to

grow your business. So, you're looking

for someone who um could kind of lend

some cache to your business. Maybe

they're going to be uh on the board.

Maybe they're going to be one of your

key advisers in some way. they're

involved and they're lending their name

to your business in order to give you

extra oomph uh for this launch. Now,

then we've got someone who's in sales.

Hopefully, that's you, sales and

marketing. We've got someone who we call

customer success or delivery. And we've

got what we call operations. This could

also be social media. It could be um

doing some marketing assistant. So,

these are the people who are in the

business full-time, these three. And

this associate key person of influence,

they're lending their name to the

business. Okay? So, that's our team. And

that's the key team that we want to grow

with here. So the next thing that we

need is two types of products. We're

going to have two types of products

here. And we're going to have one type

of product which is called product for

prospects. And we're going to have

another type of product which is called

a core offer. And ideally we will have

the core offer but we will actually have

it in gold, silver and bronze or at

least gold and silver. And the product

for prospects will lead people to the

belief that they would need that core

offering. So here's what this normally

looks like. A product for prospects

could be what we would call an intro

workshop. It could be an assessment. Now

rather than promoting what you do, you

promote the introduction for what you

do. You promote the product for

prospects. So you don't promote the fact

that you've got a cyber security agency,

you promote the cyber security

assessment or you pro promote the cyber

security introduction workshop.

Promoting what you do is very dangerous

because it's expensive. It's a big

commitment. It's something that takes

people right out of their comfort zone.

The product for prospect should feel

like a low commitment, easy first step.

That is an a way of exploring what it is

that you do. And businesses that promote

the product for prospects are way more

successful than businesses that run

around promoting their core offering. In

fact, one of the keys to me doing

multiple multi-million businesses is

nailing this product for prospects.

Getting that product for prospects is a

big key for doing seven figures later

on. So, we're going to promote the

product for prospects and then the

product for prospects will lead to a

one-toone sales meeting and the onetoone

sales meeting will lead to the core

offering. Now, the way that you create

the product for prospects and the core

offering is the product for prospects is

typically what's called a landing page.

This landing page is where people

register for the product for prospects.

And the core offering is often a slide

deck or it is a brochure. Now, when I

say a brochure, it could be a digital

PDF brochure, but it's a slide deck or a

brochure that tells people this is what

we do and this is the gold, silver,

bronze version. And the landing page is

the pre-registration for that. Now, you

can actually set these up really easily

on scoreapp.com. The landing page is

already built into the platform. Uh you

can easily set up using a template for

an assessment or an introduction

workshop or there's a few other options

as well. I think there's about 150

different templates in scoreapp.com and

that will actually give you the landing

page for the product for prospects. Your

job is then to create the slide deck or

the PDF brochure for the core offering

in a gold, silver, and bronze version.

The next step is to create what's called

the perfect repeatable week. The perfect

repeatable week is where you're going to

set out what you're going to do every

single day all through the week that

will lead to a perfect repeatable week

that generates between 50 and 100,000

per month. So, we want to think about

what would we do over and over and over

in order to just simply just repeat it,

repeat it, repeat it. And if we keep

repeating it, we're going to get

something like 500,000 to a million per

year um if we just do that perfect

repeatable week. So, one of the things

that I do is I bring out a yearly

planner so I can see the entire year

ahead in one big image. And I also bring

out like a weekly planner and we

actually just plot out and we kind of

like play with what if we did uh every

Wednesday we did an introduction

workshop. What if we ran some Facebook

campaigns uh all through the week? What

if we ran ads all through the week? What

if we had a group sales meeting on a

Friday afternoon? So, we're just playing

around with the idea of what does a

perfect repeatable week look like? So,

some of the things that I want you to

really think about with your perfect

repeatable week is how you're going to

get customers. Now, one of them could be

ads. Now, obviously, you're going to use

small testing budgets and then ramp them

up. You're going to have something

called an allowable cost per sale. So,

if you sell something that's $2,000, you

might say allowable cost per sale is

$200. So, you're going to work out, can

we run ads at an allowable cost per

sale. You're also going to do social.

So, social posting, I want you posting

every single day. If you're getting a

business off the ground, you're going to

be socially post at least every single

day. You're going to do that on at least

three platforms. Uh, the next thing

you're going to do is called DMs, direct

messages, or direct email. And that is

where you're going to fire off emails

and fire off direct messages to

potential customers. And you're just

going to literally outreach to them. So,

you're going to reach out to them, and I

would like you to be sending out

something like a 100 DMs or 100 emails

per day. So your, you know, send, you

might just go cut paste send, cut paste

send, cut paste send. You could join

some social media groups. You could look

at certain hashtags and you can just

send a message that just basically says,

"Hey, just want to let you know we've

just created an assessment." The

assessment tells you whether you can

lose weight or the assessment tells you

about relationships or the assessment

tells you about cyber security. Whatever

it is you do, you just let people know,

hey, we've just launched this new

assessment or by the way, you might be

interested in our introduction workshop.

We're doing an introduction workshop to

blank. If you're interested in blank,

come along to our introduction workshop.

Your perfect repeatable week is

definitely going to include one-to-one

selling. It may even uh be one to 10

group presentations. Your perfect

repeatable week is going to have some

sort of a team meeting, right? So,

you're going to have your 3 to six

things meeting, right? Your three to six

things is where every person on the team

says, "What are the three to six things

they're doing this week that are the

most high value things?" Not the

associate key person of influence.

they're just lending their name. But the

other three of you, you're going to do

your 3 to six things meeting. And you'll

also do your Friday afternoon debrief.

And you also might do customer uh

feedback sessions. So you might actually

be sitting down with customers and

finding out how they're liking what

you're doing and what they want, what

they need. So define your perfect

repeatable week with your team, right?

That's going to be one of the super

powerful things that we're going to get

done. Okay. So some of the tools and

technologies. Once again, you're going

to use all the free stuff that Google

offers, that Apple offers, that

Microsoft offers. Um, you're not going

to be spending money on lots of

different things here. Uh, you are also

going to be using something like

WhatsApp as a group communication tool.

So, what you want to do is have a

WhatsApp group with your team in there.

Uh, you might also want to have a

WhatsApp group for your customers,

giving them a bit of community, uh,

where you can actually put updates into

that WhatsApp group. You're probably

going to want to use all the social

media profiles. So, you want to probably

have a YouTube channel, you want to have

an Instagram, you want to have a

LinkedIn, and you want to use all of

those editing suites that come free with

those tools so that you can upload

better content. I would highly encourage

you to have an account with a labor

supplier. So, a labor supplier might be

someone like Upwork, uh, where for $20

an hour, you can get people doing

designs, you can get people doing a

little bit of, um, support, you might be

able to find someone who can do a little

bit of customer service. Um, now the

other thing you may want to do is set up

JV partners. Joint venture partners are

really, really powerful. These are other

businesses that go alongside your

business. And you might have someone who

is helpful for distribution. So

distribution is getting your message in

front of people. Maybe they've got a big

email list. Maybe they're already

famous. You could also have a joint

venture for product. This is someone who

has a complimentary product that would

be beneficial for your customers. So for

example, if you are a fitness trainer,

you might have a gym who is your

complimentary partner or you might have

running clothing. You might do a deal

where you actually get some shoes, some

uh clothing, right? Or maybe some sports

supplements, right? So some product that

goes nicely with yours. And the third

one is brand. So this is something that

makes your brand feel more established,

more cool, more uh in the in the

spotlight. So this could be someone

who's an influencer. It could be someone

who uh gives you a recommendation. And

something that's similar to this is

called a squad. And a squad is where you

get 10 similar little businesses in a

squad in a WhatsApp group together.

Right? So once again, we're back to a

WhatsApp group. And a squad is where you

basically say, "Every time I post on

social media, my squad are going to like

it and comment on it, but I'm going to

do that for them as well." These are

non-competitive businesses. They could

be in completely different industries.

These could be friends. They could be

people who are on the same accelerator

group as you. Now, one of the things

that happens there is it really feeds

the social media algorithms. Rather than

your posts reaching a 100 people, they

might reach thousands of people simply

because you've got a bit of a squad

strategy there. Okay, we're at our next

stage. Let's take it all the way home to

a sevenf figureure business that has

fun, freedom, flexibility. Let's get

into the first thing that you'll need,

which is a team. Now, over here, you've

got an eight person team. Now, what

you're doing here is you personally are

now going to be the key person of

influence. You as the founder, this is

where the founder growth really kicks

in. You're going to step into the shoes

of being the key person of influence.

It's going to be your name, your face,

your reputation that you're going to be

building. Uh, and this is going to

really help your business long term.

Now, who's going to be on your team?

Let's have a look at the key members of

the team. Well, one key member could be

a general manager who runs the business.

And the general manager could be someone

who's previously run a coffee shop,

they've run a pub, they've run a

restaurant, they've got the

organizational skills to run a business

day-to-day. Really powerful person to

have on the team. Another person you

want to have on the team is your head of

marketing. That person's job is to

generate leads and they're going to work

very closely with a salesperson. And

that salesperson is going to work very

closely with someone who is going to be

an appointment setter. Those three

people are going to be your engine of

growth. um someone's going to generate

leads, someone's going to make sales,

and someone's going to make sure we

don't slip up on any opportunities.

They're going to make sure all those

opportunities are happening. Over here,

we're going to have someone who's head

of product or delivery, right? So, that

is the person who's focused very much on

are we building an excellent product?

Are we delivering uh a really good

service? Right? Then, we're going to

have someone who is head of customer

success, right? So that customer success

person is going to make sure that

customers are using the product

correctly or they're making sure that

the relationship is sticky based upon

the delivery. So if you're an agency,

you might have people who are actually

doing the work plus someone who's

looking after the customer. And ideally,

you're going to have someone who's head

of it and they're going to automate

everything. They're going to make sure

that this thing whole runs really,

really smoothly and that we're just

constantly automating. We're using AI.

We're using technology. We're automating

here under our general manager. We might

also have someone who is an assistant

for the company. So, they're going to be

a bit of a Swiss Army knife. They're

going to help out with all sorts of

things. And we might also have someone

who is our social media marketing

person. I've said 10 roles, but the

truth is that that can normally be

covered by about 8 to 10 people.

Sometimes it's as many as 12 people

because you can have two people in sales

or two appointment setters or two people

working in customer success, but we're

somewhere around I'm just going to put

here 8 to 12 people. That's our typical

strategy for for a sevenf figureure

business. Now, you don't want to go over

12 people. Once you go over 12 people,

it tends to be that you're a bigger

organization. It splits into two or

three groups. So, now that we're a seven

figure business, we're actually going to

have four types of products. We're going

to have something called a gift,

which is free stuff that we give away.

We're going to have product for

prospects, which we talked about before,

but these are early stage, easy ways,

lowrisk ways for people to engage with

us. We're going to have a core offer

which we talked about that you can have

a gold, silver, bronze. This is the main

thing that your business is known for.

It's the main thing that you do. And

we're also going to have something

called a product for clients. And this

is something that extends the core

offering. So if someone has bought the

core, they're likely to buy the product

for clients as well or at some point in

the future they'll buy the product for

clients. It's often the case that the

core offering might be something that

could be thousands of dollars in order

to sign up for the core offering.

product for clients could be a

subscription after that. So I see a lot

of agencies do a transformation as the

core and then they do maintenance as the

product for clients. I see software

companies that do setup as the core and

then they do subscription as the product

for clients. So it's a core offering

followed by product for clients. Now the

key is that for each of these you either

need a landing page or you need a

brochure/slide deck. I want people to be

very very clear. This is what's

included. This is how it adds value.

This is the features, advantages, and

benefits that come with it. Okay. So,

what we're now going to do is rather

than having a perfect repeatable week,

we're going to have something called a

threepart year. And a three-part year is

where we're going to break up your year

into three parts. And we're going to

have something called a perfect

repeatable week, which we talked about.

But on top of that perfect repeatable

week, we're going to have either three

or four spotlight campaigns. So, a

spotlight campaign is where every 3 to

four months you do something special. It

could be a special offer, a special

sale. It could be a special event, a

special campaign or promotion, but

you're doing something special every 3

to 4 months. What you're doing is you're

generating leads every single week at

the perfect repeatable week. Those leads

come into the funnel here, but then if

they don't buy, you invite them back to

a spotlight campaign. If they go to the

spotlight campaign, but they don't buy,

you invite them back to the perfect

repeatable week. So people can track

through your business either doing what

you normally do every single week, week

in week out or they can bounce up to a

special spotlight campaign and they can

experience something a little bit

different every 3 to 4 months. And the

third part to the year is what we call

the annual big message. And the annual

big message is where you're creating

content on social media. And that

content is reinforcing an annual big

message. One big message for the year

and you're just going to go and hit it

and hit it and hit it in 100 different

ways. and you're going to put content on

social media that reinforces the big

message. So, for example, if you were

selling Fitbits, you would have an

annual big message about the importance

of doing 10,000 steps a day, right? So,

whatever it is, you're going to have a

big message that is like the big picture

of what you do that makes people re

remember you and they recognize that ah,

you're the person who talks about that

thing, right? So, you're going to do all

of that. That's going to be your

campaign that drives seven figures worth

of revenue. Now, once we're into tools

and technologies, fine. You can now have

a CRM system. You definitely want to

have uh more AI automations. You might

also build something called a portal. Uh

so a portal would be a customer portal

where customers can log in and they can

see stuff or do stuff. Uh you might have

a team portal. You might have something

called Slack uh or Microsoft Teams, but

I prefer Slack. Right? So this is where

you're going to grow up as a business

and you're going to have everything

formalized. You're going to have

everything filed away nicely and neatly.

You're going to run the business as a

tight ship. And of course, if you're

going to do seven figures of revenue,

you need to be averaging above 20,000

per week as a bare minimum. Probably

more like 25,000

plus as your bare minimum for the week.

So that you're getting to 100K plus per

month, right? And that should get you

obviously to your million dollars for

the year. So between all of that

activity and all of those people, you're

averaging your 100,000 a month. Now that

might be 10 sales at 10 grand per month.

It might be 20 sales at 5 grand per

month. It might be 100 sales at 1,000.

Right? So you're figuring out what is it

you're going to do. You're going to work

together as a team to figure out how

many of each of these products do we

need to sell in order to hit that

100,000. And you're going to have

dashboards that get you there. You

definitely want to have some dashboards

there to say whether you're on track or

off track. We like to have something

called the SAND dashboard. SAND, which

stands for sleep at night dashboard,

right? So that is all the things that we

need to know that we can sleep at night

knowing that we're hitting uh at least

seven figures of revenue. Now bear in

mind, this particular setup will

actually typically take you well beyond

seven figures of revenue. So if you've

gone through all these stages and steps,

you're going to have laid a lot of

strong foundations for you to be doing

several million uh a year. At this

point, you want to stop. You want to

enjoy having a lot of fun, freedom, and

flexibility. You want to enjoy life.

You're a successful entrepreneur. Maybe

you want to start a YouTube channel of

your own talking about how you did it.

So, if you've enjoyed that deep dive, uh

I've got more to come. In fact, I've got

several more videos that I really think

are going to explain how AI is going to

impact all of this. And I really want

you to tune in for those videos. Stay

subscribed to this channel. Leave me a

comment. Give this video a like if it

added value to you as an entrepreneur.

and make sure that we keep in touch for

the videos that I've got coming up in

the weeks ahead.

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