Give Me 29 Minutes and I’ll Teach You to Make $1 Million
By Daniel Priestley
Summary
## Key takeaways - **Apprenticeship builds crucial business foundations.**: Before launching your first company, spend 1-2 years working for an experienced entrepreneur to gain commercial awareness, self-awareness, and access to resources. [00:52] - **Test entrepreneurial skills with short side hustles.**: Engage in 90-day 'open and shut' side hustles to test your entrepreneurial abilities, build confidence, and gain experience without getting stuck. [02:31] - **The CAOS Method: Test Concept, Audience, Offer, Sales.**: As an entrepreneur, run fast and cheap experiments to validate your business concept, target audience, offer, and sales process. [03:53] - **Minimum Viable Products (MVPs) validate market demand.**: Create MVPs like landing pages or waiting lists to test your product or service in the market before full development, gathering crucial data. [05:04] - **Conduct 30-150 sales meetings for product-market fit.**: Engage in at least 30, ideally up to 150, one-on-one sales meetings to gather statistically significant data and refine your product-market fit. [08:16] - **Product for prospects drives core offer sales.**: Promote low-commitment 'products for prospects' like assessments or workshops, which then lead to sales meetings for your core offering. [13:47]
Topics Covered
- Apprenticeship: The Unskippable First Step to Entrepreneurship
- Side Hustles: 90-Day Tests for Aspiring Entrepreneurs
- Chaos Step: Test Concepts, Audiences, Offers, and Sales
- Minimum Viable Products: Use Waiting Lists for Market Validation
- Founder Opportunity Fit: Align Your Business with Your Backstory
Full Transcript
Hi, I'm Daniel Priestley. In my early
20s, I developed my first multi-million
dollar business before the age of 25.
Since then, I've had six businesses go 0
to a million. I've built three companies
north of 10 million in valuation. The
good news, no experience or investment
is required to make this work. Give me
the next 20 30 minutes and we're going
to go step by step how to go from zero
standing start right through to seven
figure revenue in a very methodical
process.
Okay. So, let's go through these five
steps. I'm going to draw out a diagram
here. There's below the line and above
the line. Below the line is where we are
getting ready to be an entrepreneur.
Now, if you're already an entrepreneur,
you may just want to pay attention to
this just as a way of thinking about
what you might have done in your story
to get ready to be an entrepreneur. But
if you've not built your first company
yet, here's the first two stages. Stage
one is called the apprenticeship. In an
apprenticeship, you're going to do 1 to
two years working for an experienced
entrepreneur. And you're doing this to
get three things. So the three things
that you want is you want what's called
commercial awareness. Commercial
awareness is you understand how business
works. The next thing you want is
selfawareness. And this is where you
figure out what you're good at, what
your strengths are, what your weaknesses
are, right? So that you understand how
you tick. And the third thing is access
to resources. And access to resources
means that you've got a little bit of
money or you've got a little bit of
understanding about how to get money or
you've got some understanding about how
to run some ads or you've got
understanding about how to hire a
salesperson. Right? So, you've got all
this understanding about how to access
resources. So, commercial awareness,
self-awareness, and access to resources.
I often get comments in the YouTube
videos where people say that wouldn't
work for me or that seems high risk.
Now, if you're thinking about leaving me
a comment on this video or any of my
other videos, what I would like you to
do is say, "Oh, that means that I need
to do an apprenticeship. I need to do
call it 6 months to two years working
for an experienced entrepreneur and
picking up commercial awareness,
self-awareness, and uh access to
resources." Now, how do you know you've
got those things? Well, when someone
says, "Do you know how businesses make
sales?" You go, "Yeah, I've seen that
plenty of times." Do you know how
businesses look after customers? Yeah,
I've seen that plenty of times. Do you
know what you're good at? Do you know
what you're strong at? What your
weaknesses are? Yep, I understand that.
So, once you've been working around an
entrepreneur, those things become very,
very clear. That leads us nicely into
step two. And step two is the side
hustle.
So, what we want to do in step two is we
want to do open and shut 90day
side hustles. So, the reason that they
want to be 90 days is I don't want you
getting permanently stuck in these. I
want you to just test out your
entrepreneurial skills. So, a 90-day
side hustle, we're really looking for a
test to see how you go at launching a
little campaign. So, what you might do
is you might do a pop-up agency client
where you work for a client and you
actually have a side hustle client. So,
you want to pick something that you're
interested in going after as an
entrepreneur, but actually just side
hustle it into existence or have a side
hustle version of this. The most
important thing is that you build it so
that it ends at 90 days, right? So 0 to
90 days open and shut. It's not about
making money. It's about getting
yourself ready to be an entrepreneur.
It's about building up your confidence,
building up your experience. So for me
personally, I worked for a guy called
John as an apprentice. I did two years
working for John. We ran non-stop
marketing and sales campaigns. I got
commercial awareness. I got
self-awareness. I got access to
resources. Then I started running these
nightclub parties. I did these little
side hustles. I did some sales training
and sales consulting where I was
delivering sales training. And I would
do that open and shut for 90 days. And I
did all of that before launching my very
first successful business which came
later. So that is the pre-work below the
line before you actually become a
fullyfledged entrepreneur.
We're going to call this step the chaos
step. And chaos stands for concept,
audience, offer, and sales. So we're
going to be testing here. I want you to
think about an entrepreneur as someone
who is running fast and cheap
experiments like a scientist. First four
things that you need to experiment with
is is this a good concept? Have I got
the right audience, the type of people
who find value in this and are willing
to pay for it. Do I know how to offer
them the thing that they uh want at a
price that they're happy to pay? And am
I good at selling that? So, let's kind
of break it down what you're actually
going to be doing as the entrepreneur.
So, the first thing is is your
entrepreneurial team. I really love
starting businesses with one other
person and it's a twoperson scout team.
And the twoperson scout team is
essentially going through and working
together to figure out these f first
four things. So the two of you are going
to get your heads together and see if
you can improve the concept, improve the
audience, improve the offer, improve the
sales process. So it's either a mentor,
it's a co-founder, or it's a early stage
employee or or an assistant. But I want
you to have someone who is your main
person that you're bouncing ideas with.
Okay. The next thing we're going to do
is we're going to do a series of what's
called MVPs. MVPs are called minimum
viable products, right? This is where
you get to test things in the market as
though they're real, even though they're
not real. An MVP is something like a
slide deck or a brochure, but most of
the time they're landing pages. So, a
landing page is where people arrive at a
page on the internet, right? They look
at it on their phone and they scroll
down and they see this and then they can
react to what they see. So, one of the
best MVPs, minimum viable products is
called a waiting list.
So, a wait list campaign is where you
ask people to join the waiting list for
something that's coming in the future.
So, let's say you're writing a book. You
don't actually have to write the book to
see whether people would buy it. You
could just have a waiting list and says,
"I'm writing a book. Would you like to
get a copy when it goes live? Join the
waiting list and I'll send you the
information. I'll send you the first
chapter as well." That would be joining
a waiting list. Now, when someone joins
the waiting list, you're going to get
them to answer a few key questions. One
of the questions is going to be, "What
type of person are you?" Right? So it
might be which best describes your
current situation. Are you a student?
You an executive? Are you an
entrepreneur? Are you a parent? The next
question is which best describes the
results you're trying to achieve? What
are you trying to get done? Right? And
you give people a little menu of
options. You then want to ask which best
describes the biggest challenge or the
biggest frustration or problem that
you've experienced while trying to get
that result. Right? You give people some
options. You might get them to choose
multiple tick points. The fourth
question is what else have you tried?
And the fifth question is which price
point best describes your current budget
for getting this done right now. If you
can get people to answer those five
questions when they join the waiting
list, you now have enormous amounts of
data that you can use to launch your
business or even raise investment at a
later date. Some other MVP options could
be registering for an event. It could be
a Zoom event. It could be an online
event or it could be a live event. It
could be a dinner party. It could be um
a launch event. It could be signing up
for a trial. Okay, the next key activity
is
sales meetings that are one-to-one sales
meetings. So, a one-to-one sales meeting
could be on Zoom where you're talking to
someone onetoone or or a Google meeting.
Could be face to face where you go out
for a coffee with someone. Uh you could
even have a group of a small group of
people around a table and you can kind
of address them onetoone. That's called
a focus group sales meeting. Now, the
perfect scenario is that you can present
someone with either a brochure or a
slide deck and you can talk them through
your product or service. You can talk
them through a sales process and you can
actually at the end of that ask them,
are they willing to commit or precommmit
to buying the product or service. Now,
what you're really trying to do here is
not actually make sales. What you're
trying to do is get immediate feedback
from customers. You want to see whether
people like it or not. Now, some
customers are going to say, "Oh, I
really like it, but I wish it came in
blue." Oh, fantastic. We can do it in
blue. uh or they might say, "I really
like it, but rather than it being a
6-month thing, I wish it was a 12-month
thing." Okay, fantastic. We could do
that. When they say they're not
interested in buying something, you
don't get deflated, you get excited. You
want to ask them for some free
consulting. What is the thing that's
stopping you from going ahead, right?
And you just want to listen. And don't
think of it as a no. Think of it as free
consulting. At this point, you're not
really looking to make sales. You're
looking to improve your product market
fit. Now, how many sales meetings should
you do? a minimum of 30. When you do 30
sales meetings, that's when you get
data, right? So, anything less than 30,
it's not what's called statistically
significant. You're not getting enough
data in order to get any real insight.
It's only when you talk to 30 people as
a minimum that you actually get enough
data. What is the upper band? Well, 30
to about 150. So, what you're trying to
do here is you're doing an MVP to get
this product market fit. Now you might
be asking the question, well what idea
am I even testing anyway? Aha. Now this
is called something similar which is
actually called founder opportunity fit.
So founder opportunity fit is where
you're looking for an opportunity that
fits you as a founder. Now what's that
going to be based upon? It's going to be
based upon your case study. It's going
to be based upon your story. Every
single founder who starts a business
that's successful is doing it based upon
their backstory, their past. So you're
looking for a time where you solved a
particular pain, right? So did you
remove someone's pain? Did you solve a
frustration for someone? You're looking
for a time where you were paid for
something. Right? So something you've
been paid for. Um you're looking for a
time where you were massively
passionate. Right? Now, those are the
three things that will probably tell you
what opportunity is a good fit for you.
In fact, if you can get all three of
those to overlap, you've got a really
strong found opportunity fit. First of
all, you've probably come up with 10
different ideas, right, that might fit
that. You've then narrowed it down to
three or four, and now you're actually
talking to a few people and you're
launching these MVPs over here. So,
you've had a founder opportunity fit.
Now, you're looking for a product market
fit over here. So, at this point, you
can probably tell that your revenue is
not super high here. And that's okay.
It's not about revenue. It's certainly
not about profit at this stage. It's
early stage. From 30 to 150 sales
meetings, let's say you've made 10
sales. Let's say each sale was a few
thousand. So, you might have something
like 10K
to 100K
as your revenue. It's just telling you
that yeah, okay, you know what? We must
have a good concept audience offer and
sales process if we've spoken to 30 to
150 people and 10 to 100 grand where the
sales have come in. Right? So that's
kind of the benchmark. Now, as far as
your tools and technologies, you're just
going to use lots of free tools. So
you're going to use like the Google
suite or you might use all the stuff
that comes free with your Apple
computer, right? I would love for you to
just use spreadsheets. Don't get into
big databases. Don't obsess about like
automation. In fact, I'd rather you just
do it by hand so that you get a real
feel for how things flow in your
business. In fact, funny story, when we
were at 7 to 8 figures of revenue, we
were still using Excel spreadsheets and
we're just cutting and pasting people
through the Excel spreadsheet. It was
well into seven figures of revenue that
I started investing into all sorts of
special software. Here's what I do want
you to do. I want you to have something
called a Monday morning meeting. Uh, and
that is where you're going to identify
what are the most high value three to
six things that you're going to do for
the week. And then you want to have a
Friday debrief where you actually check
off, did we do those three to six
things? And I want you to really do that
at least not just by yourself. Do that
with a mentor. Do that with where you're
checking in with someone or if you've
got a co-founder or if you've got an
assistant, you're having your three to
six things uh on your Monday morning
meeting and then you're checking off
your three to six things on your Friday
afternoon debrief.
Okay. Now, the final two stages. This is
really fun. Now we're actually getting
into the really fun stuff. This is where
you start ramping up revenue, ramping up
the team, having way more fun, making
more money, and also becoming
profitable. Once we get over here,
you're going to have a 7figure business.
You would definitely call it a lifestyle
business. It's going to be a business
that has profitability. It's going to
have fun, freedom, and flexibility. This
is going to be really, really cool.
Okay, so here's what we're going to do.
The first thing we're going to do is
we're going to have a bigger team. We're
going to have a fourperson team. So, the
fourperson team is going to be what we
call an associate key person of
influence. This is not going to be you.
This is going to be someone who's got a
bigger brand than you, a bigger story
than you. Um, but it's someone who you
can access and you can leverage their
brand and their reputation in order to
grow your business. So, you're looking
for someone who um could kind of lend
some cache to your business. Maybe
they're going to be uh on the board.
Maybe they're going to be one of your
key advisers in some way. they're
involved and they're lending their name
to your business in order to give you
extra oomph uh for this launch. Now,
then we've got someone who's in sales.
Hopefully, that's you, sales and
marketing. We've got someone who we call
customer success or delivery. And we've
got what we call operations. This could
also be social media. It could be um
doing some marketing assistant. So,
these are the people who are in the
business full-time, these three. And
this associate key person of influence,
they're lending their name to the
business. Okay? So, that's our team. And
that's the key team that we want to grow
with here. So the next thing that we
need is two types of products. We're
going to have two types of products
here. And we're going to have one type
of product which is called product for
prospects. And we're going to have
another type of product which is called
a core offer. And ideally we will have
the core offer but we will actually have
it in gold, silver and bronze or at
least gold and silver. And the product
for prospects will lead people to the
belief that they would need that core
offering. So here's what this normally
looks like. A product for prospects
could be what we would call an intro
workshop. It could be an assessment. Now
rather than promoting what you do, you
promote the introduction for what you
do. You promote the product for
prospects. So you don't promote the fact
that you've got a cyber security agency,
you promote the cyber security
assessment or you pro promote the cyber
security introduction workshop.
Promoting what you do is very dangerous
because it's expensive. It's a big
commitment. It's something that takes
people right out of their comfort zone.
The product for prospect should feel
like a low commitment, easy first step.
That is an a way of exploring what it is
that you do. And businesses that promote
the product for prospects are way more
successful than businesses that run
around promoting their core offering. In
fact, one of the keys to me doing
multiple multi-million businesses is
nailing this product for prospects.
Getting that product for prospects is a
big key for doing seven figures later
on. So, we're going to promote the
product for prospects and then the
product for prospects will lead to a
one-toone sales meeting and the onetoone
sales meeting will lead to the core
offering. Now, the way that you create
the product for prospects and the core
offering is the product for prospects is
typically what's called a landing page.
This landing page is where people
register for the product for prospects.
And the core offering is often a slide
deck or it is a brochure. Now, when I
say a brochure, it could be a digital
PDF brochure, but it's a slide deck or a
brochure that tells people this is what
we do and this is the gold, silver,
bronze version. And the landing page is
the pre-registration for that. Now, you
can actually set these up really easily
on scoreapp.com. The landing page is
already built into the platform. Uh you
can easily set up using a template for
an assessment or an introduction
workshop or there's a few other options
as well. I think there's about 150
different templates in scoreapp.com and
that will actually give you the landing
page for the product for prospects. Your
job is then to create the slide deck or
the PDF brochure for the core offering
in a gold, silver, and bronze version.
The next step is to create what's called
the perfect repeatable week. The perfect
repeatable week is where you're going to
set out what you're going to do every
single day all through the week that
will lead to a perfect repeatable week
that generates between 50 and 100,000
per month. So, we want to think about
what would we do over and over and over
in order to just simply just repeat it,
repeat it, repeat it. And if we keep
repeating it, we're going to get
something like 500,000 to a million per
year um if we just do that perfect
repeatable week. So, one of the things
that I do is I bring out a yearly
planner so I can see the entire year
ahead in one big image. And I also bring
out like a weekly planner and we
actually just plot out and we kind of
like play with what if we did uh every
Wednesday we did an introduction
workshop. What if we ran some Facebook
campaigns uh all through the week? What
if we ran ads all through the week? What
if we had a group sales meeting on a
Friday afternoon? So, we're just playing
around with the idea of what does a
perfect repeatable week look like? So,
some of the things that I want you to
really think about with your perfect
repeatable week is how you're going to
get customers. Now, one of them could be
ads. Now, obviously, you're going to use
small testing budgets and then ramp them
up. You're going to have something
called an allowable cost per sale. So,
if you sell something that's $2,000, you
might say allowable cost per sale is
$200. So, you're going to work out, can
we run ads at an allowable cost per
sale. You're also going to do social.
So, social posting, I want you posting
every single day. If you're getting a
business off the ground, you're going to
be socially post at least every single
day. You're going to do that on at least
three platforms. Uh, the next thing
you're going to do is called DMs, direct
messages, or direct email. And that is
where you're going to fire off emails
and fire off direct messages to
potential customers. And you're just
going to literally outreach to them. So,
you're going to reach out to them, and I
would like you to be sending out
something like a 100 DMs or 100 emails
per day. So your, you know, send, you
might just go cut paste send, cut paste
send, cut paste send. You could join
some social media groups. You could look
at certain hashtags and you can just
send a message that just basically says,
"Hey, just want to let you know we've
just created an assessment." The
assessment tells you whether you can
lose weight or the assessment tells you
about relationships or the assessment
tells you about cyber security. Whatever
it is you do, you just let people know,
hey, we've just launched this new
assessment or by the way, you might be
interested in our introduction workshop.
We're doing an introduction workshop to
blank. If you're interested in blank,
come along to our introduction workshop.
Your perfect repeatable week is
definitely going to include one-to-one
selling. It may even uh be one to 10
group presentations. Your perfect
repeatable week is going to have some
sort of a team meeting, right? So,
you're going to have your 3 to six
things meeting, right? Your three to six
things is where every person on the team
says, "What are the three to six things
they're doing this week that are the
most high value things?" Not the
associate key person of influence.
they're just lending their name. But the
other three of you, you're going to do
your 3 to six things meeting. And you'll
also do your Friday afternoon debrief.
And you also might do customer uh
feedback sessions. So you might actually
be sitting down with customers and
finding out how they're liking what
you're doing and what they want, what
they need. So define your perfect
repeatable week with your team, right?
That's going to be one of the super
powerful things that we're going to get
done. Okay. So some of the tools and
technologies. Once again, you're going
to use all the free stuff that Google
offers, that Apple offers, that
Microsoft offers. Um, you're not going
to be spending money on lots of
different things here. Uh, you are also
going to be using something like
WhatsApp as a group communication tool.
So, what you want to do is have a
WhatsApp group with your team in there.
Uh, you might also want to have a
WhatsApp group for your customers,
giving them a bit of community, uh,
where you can actually put updates into
that WhatsApp group. You're probably
going to want to use all the social
media profiles. So, you want to probably
have a YouTube channel, you want to have
an Instagram, you want to have a
LinkedIn, and you want to use all of
those editing suites that come free with
those tools so that you can upload
better content. I would highly encourage
you to have an account with a labor
supplier. So, a labor supplier might be
someone like Upwork, uh, where for $20
an hour, you can get people doing
designs, you can get people doing a
little bit of, um, support, you might be
able to find someone who can do a little
bit of customer service. Um, now the
other thing you may want to do is set up
JV partners. Joint venture partners are
really, really powerful. These are other
businesses that go alongside your
business. And you might have someone who
is helpful for distribution. So
distribution is getting your message in
front of people. Maybe they've got a big
email list. Maybe they're already
famous. You could also have a joint
venture for product. This is someone who
has a complimentary product that would
be beneficial for your customers. So for
example, if you are a fitness trainer,
you might have a gym who is your
complimentary partner or you might have
running clothing. You might do a deal
where you actually get some shoes, some
uh clothing, right? Or maybe some sports
supplements, right? So some product that
goes nicely with yours. And the third
one is brand. So this is something that
makes your brand feel more established,
more cool, more uh in the in the
spotlight. So this could be someone
who's an influencer. It could be someone
who uh gives you a recommendation. And
something that's similar to this is
called a squad. And a squad is where you
get 10 similar little businesses in a
squad in a WhatsApp group together.
Right? So once again, we're back to a
WhatsApp group. And a squad is where you
basically say, "Every time I post on
social media, my squad are going to like
it and comment on it, but I'm going to
do that for them as well." These are
non-competitive businesses. They could
be in completely different industries.
These could be friends. They could be
people who are on the same accelerator
group as you. Now, one of the things
that happens there is it really feeds
the social media algorithms. Rather than
your posts reaching a 100 people, they
might reach thousands of people simply
because you've got a bit of a squad
strategy there. Okay, we're at our next
stage. Let's take it all the way home to
a sevenf figureure business that has
fun, freedom, flexibility. Let's get
into the first thing that you'll need,
which is a team. Now, over here, you've
got an eight person team. Now, what
you're doing here is you personally are
now going to be the key person of
influence. You as the founder, this is
where the founder growth really kicks
in. You're going to step into the shoes
of being the key person of influence.
It's going to be your name, your face,
your reputation that you're going to be
building. Uh, and this is going to
really help your business long term.
Now, who's going to be on your team?
Let's have a look at the key members of
the team. Well, one key member could be
a general manager who runs the business.
And the general manager could be someone
who's previously run a coffee shop,
they've run a pub, they've run a
restaurant, they've got the
organizational skills to run a business
day-to-day. Really powerful person to
have on the team. Another person you
want to have on the team is your head of
marketing. That person's job is to
generate leads and they're going to work
very closely with a salesperson. And
that salesperson is going to work very
closely with someone who is going to be
an appointment setter. Those three
people are going to be your engine of
growth. um someone's going to generate
leads, someone's going to make sales,
and someone's going to make sure we
don't slip up on any opportunities.
They're going to make sure all those
opportunities are happening. Over here,
we're going to have someone who's head
of product or delivery, right? So, that
is the person who's focused very much on
are we building an excellent product?
Are we delivering uh a really good
service? Right? Then, we're going to
have someone who is head of customer
success, right? So that customer success
person is going to make sure that
customers are using the product
correctly or they're making sure that
the relationship is sticky based upon
the delivery. So if you're an agency,
you might have people who are actually
doing the work plus someone who's
looking after the customer. And ideally,
you're going to have someone who's head
of it and they're going to automate
everything. They're going to make sure
that this thing whole runs really,
really smoothly and that we're just
constantly automating. We're using AI.
We're using technology. We're automating
here under our general manager. We might
also have someone who is an assistant
for the company. So, they're going to be
a bit of a Swiss Army knife. They're
going to help out with all sorts of
things. And we might also have someone
who is our social media marketing
person. I've said 10 roles, but the
truth is that that can normally be
covered by about 8 to 10 people.
Sometimes it's as many as 12 people
because you can have two people in sales
or two appointment setters or two people
working in customer success, but we're
somewhere around I'm just going to put
here 8 to 12 people. That's our typical
strategy for for a sevenf figureure
business. Now, you don't want to go over
12 people. Once you go over 12 people,
it tends to be that you're a bigger
organization. It splits into two or
three groups. So, now that we're a seven
figure business, we're actually going to
have four types of products. We're going
to have something called a gift,
which is free stuff that we give away.
We're going to have product for
prospects, which we talked about before,
but these are early stage, easy ways,
lowrisk ways for people to engage with
us. We're going to have a core offer
which we talked about that you can have
a gold, silver, bronze. This is the main
thing that your business is known for.
It's the main thing that you do. And
we're also going to have something
called a product for clients. And this
is something that extends the core
offering. So if someone has bought the
core, they're likely to buy the product
for clients as well or at some point in
the future they'll buy the product for
clients. It's often the case that the
core offering might be something that
could be thousands of dollars in order
to sign up for the core offering.
product for clients could be a
subscription after that. So I see a lot
of agencies do a transformation as the
core and then they do maintenance as the
product for clients. I see software
companies that do setup as the core and
then they do subscription as the product
for clients. So it's a core offering
followed by product for clients. Now the
key is that for each of these you either
need a landing page or you need a
brochure/slide deck. I want people to be
very very clear. This is what's
included. This is how it adds value.
This is the features, advantages, and
benefits that come with it. Okay. So,
what we're now going to do is rather
than having a perfect repeatable week,
we're going to have something called a
threepart year. And a three-part year is
where we're going to break up your year
into three parts. And we're going to
have something called a perfect
repeatable week, which we talked about.
But on top of that perfect repeatable
week, we're going to have either three
or four spotlight campaigns. So, a
spotlight campaign is where every 3 to
four months you do something special. It
could be a special offer, a special
sale. It could be a special event, a
special campaign or promotion, but
you're doing something special every 3
to 4 months. What you're doing is you're
generating leads every single week at
the perfect repeatable week. Those leads
come into the funnel here, but then if
they don't buy, you invite them back to
a spotlight campaign. If they go to the
spotlight campaign, but they don't buy,
you invite them back to the perfect
repeatable week. So people can track
through your business either doing what
you normally do every single week, week
in week out or they can bounce up to a
special spotlight campaign and they can
experience something a little bit
different every 3 to 4 months. And the
third part to the year is what we call
the annual big message. And the annual
big message is where you're creating
content on social media. And that
content is reinforcing an annual big
message. One big message for the year
and you're just going to go and hit it
and hit it and hit it in 100 different
ways. and you're going to put content on
social media that reinforces the big
message. So, for example, if you were
selling Fitbits, you would have an
annual big message about the importance
of doing 10,000 steps a day, right? So,
whatever it is, you're going to have a
big message that is like the big picture
of what you do that makes people re
remember you and they recognize that ah,
you're the person who talks about that
thing, right? So, you're going to do all
of that. That's going to be your
campaign that drives seven figures worth
of revenue. Now, once we're into tools
and technologies, fine. You can now have
a CRM system. You definitely want to
have uh more AI automations. You might
also build something called a portal. Uh
so a portal would be a customer portal
where customers can log in and they can
see stuff or do stuff. Uh you might have
a team portal. You might have something
called Slack uh or Microsoft Teams, but
I prefer Slack. Right? So this is where
you're going to grow up as a business
and you're going to have everything
formalized. You're going to have
everything filed away nicely and neatly.
You're going to run the business as a
tight ship. And of course, if you're
going to do seven figures of revenue,
you need to be averaging above 20,000
per week as a bare minimum. Probably
more like 25,000
plus as your bare minimum for the week.
So that you're getting to 100K plus per
month, right? And that should get you
obviously to your million dollars for
the year. So between all of that
activity and all of those people, you're
averaging your 100,000 a month. Now that
might be 10 sales at 10 grand per month.
It might be 20 sales at 5 grand per
month. It might be 100 sales at 1,000.
Right? So you're figuring out what is it
you're going to do. You're going to work
together as a team to figure out how
many of each of these products do we
need to sell in order to hit that
100,000. And you're going to have
dashboards that get you there. You
definitely want to have some dashboards
there to say whether you're on track or
off track. We like to have something
called the SAND dashboard. SAND, which
stands for sleep at night dashboard,
right? So that is all the things that we
need to know that we can sleep at night
knowing that we're hitting uh at least
seven figures of revenue. Now bear in
mind, this particular setup will
actually typically take you well beyond
seven figures of revenue. So if you've
gone through all these stages and steps,
you're going to have laid a lot of
strong foundations for you to be doing
several million uh a year. At this
point, you want to stop. You want to
enjoy having a lot of fun, freedom, and
flexibility. You want to enjoy life.
You're a successful entrepreneur. Maybe
you want to start a YouTube channel of
your own talking about how you did it.
So, if you've enjoyed that deep dive, uh
I've got more to come. In fact, I've got
several more videos that I really think
are going to explain how AI is going to
impact all of this. And I really want
you to tune in for those videos. Stay
subscribed to this channel. Leave me a
comment. Give this video a like if it
added value to you as an entrepreneur.
and make sure that we keep in touch for
the videos that I've got coming up in
the weeks ahead.
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