Google Ads Tutorial 2025 (Step by Step) How To Use Google Ads

all right so in today's video I'm going

to share everything that you need to

know about Google ads how to set up

campaigns how to set up ad groups and

then run these ads effectively so that

you can get customers uh in a very

costeffective manner so uh let's get

into this video here today I think a lot

of people have been very confused with

Google ads they always change up their

interface it can feel very overwhelming

um and so my goal today is to really

simplify this as much as possible for

you uh and then help you make some

decisions on the types of ads you might

want to be running um as well as some

other features and you know things that

might feel a little bit confusing I want

to clear all of that up in today's video

so let's go ahead and get into this now

um so I'm just on ads. goole.com um they

have changed up quite a bit of the

interface and so if at some point in

this video you might say like hey this

looks different than my page um that's

okay uh but the overall details and

things we'll be discussing today are

going to be very similar regardless of

what page you end up on okay um and

towards the end I will share some of

those tactics for getting customers uh

for a very good price and and kind of

how to optimize ads and some other

marketing uh tips as well so uh let's go

ahead and click on start now and so uh

they're going to throw us into this page

here to create our first campaign with

Google ads um so let's go through their

process a little bit um and create our

first campaign so I'm just going to

enter our business name so for this I'm

for this video I'm just going to say

Central media which is our marketing

agency I'm just going to make an ad for

our marketing agency for other people

who are looking to to Market uh their

business um and then I'll put in our

site sentral

media.com and then we can click on next

all right so now what they're going to

do is give us an option to link our

accounts so we can link our YouTube

channel mobile app uh our Google

business profile or our phone number um

you know I'm going to skip these for now

it will make it a little bit easier for

you if you want to run various different

types of ads uh in the future but you

can always go back and add these later

as well but you know if you have some of

these feel free to add them in uh right

now if you would like to um also you

know uh I do recommend either following

Along on like another tab for this video

or even just take out a pen and a piece

of paper and write some things down as

we go through here so that um you can

kind of follow along all right so I'm

just going to click uh skip here

all right so now we're identifying what

the goal of our campaign is um and you

can set up different goals uh you can

create different campaigns so um don't

worry as well on this like if if you're

stressed out and you don't know which

one to click that that's okay uh I'll

just kind of break some of these down

here for you so purchases can be

anything uh like physical products so if

you're selling like you know things on

Shopify um you have an e-commerce

business that would be the option that

You' probably choose um or even like

services like I'm going to use uh

purchases here even though we're we're

selling services for our marketing

agency um and then looking at these two

here submit lead form and phone call

leads this is really useful for people

who maybe you have a service-based

business in a local area like a

landscaping company a plumbing company

um something along those lines you

probably just want to collect leads

right maybe phone numbers uh emails so

that you can go ahead and follow up with

them um so if you're in any type of

sales this could be really useful for

just basically collecting leads um and

either having them call you or you call

calling them or getting their contact

info in some way um and then we have

things like page views and brand

awareness and we can even click on see

more and we have other options that it

might be very specific to you like if

you have a mobile app and you want

people to download your app you would

choose that as the goal for your

campaign um and then we have very

specific types of leads as well if we're

looking for you know people to get

directions to our um company to our

business then we could click on that um

so these are all of our different

options here I'm just going to click on

purchase purches uh for this one and

then I'm going to continue so I'm going

to click on

next okay and so now we're out of point

where um and I I've set up ads for like

many of our clients and stuff and every

time I do this it's like a different

page pops up so if yours is different

from this uh that's all right um but

they've done a lot of things they've

changed up the interface a lot and it's

it's kind of annoying to me so they want

us to select themes because they want to

make this as simple as possible but when

they try to make things simple it also

like is hard to run ads effectively so

what I'm going to do is if you see these

little three dots up here this is what

I'm going to click on and I'm going to

view other types of campaigns because

right now they have us in what's called

their performance Max Campaign which is

they want you to run ads on everything

they want you to run ads on YouTube they

want you to run ads as display ads

search ads um like Gmail ads they want

you running ads everywhere because

Google just wants you to spend tons of

money all right um and so I'm going to

click on view other camp campaign types

and this is going to give me more

flexibility on uh the specific ad that I

want to run for my marketing agency so

you see here uh if if you can click on

those three dots and it takes you to

this page you're on the right page okay

um and if you have problems leave

comments down below and I'll try to

respond or feel free to message me on uh

Instagram or uh on on Twitter as well

and I'll try to help you out but just be

warned I'm I'm pretty busy so I'll I'll

do my best um but anyway so the default

that Google re recommends is performance

Max and where they'll basically like

create an ad for you and then run it on

Google on YouTube on Gmail display ads

and also discover uh this is

overwhelming all right and I think look

I've been running ads on Google for over

10 years now um and what I suggest doing

is focusing on one type of AD becoming

really good at that one type of AD and

then from there you can Branch out and

try to run other types of ads so um

let's just click on see more here and

these are all the different types of ads

we can run through Google's Network we

can do search ads which is the one that

I want to do and what I'm going to show

you here right now uh because I think

these are really effective um a search

ad is basically like let's say someone

looks up marketing

agency Philadelphia right and so these

uh that pop up here uh are search ads on

Google so this one here this one here

this one here these are all search ads

even this one as well um are search ads

on Google this is one that I think most

people like when you think of Google ads

this is what you think of um this is the

one that I'm going to show you right now

how to create um but then also we have

display ads so these could pop up like

say you're on like CNN's website and an

ad pops up on the side that would be a

display ad uh we have video ads that can

pop up in YouTube videos um and then

also um app ads Discovery ads smart ads

they're really kind of going all out on

different types of ads but I'm going to

just select search here all right and if

you're looking for something different

that's okay you can add things in later

but trust me when I say this um it's

very important to just identify one type

of AD and get good at that before trying

to do every various different type of AD

so I'm not sure why they push everyone

to do performance Max I think they just

want to make a ton of money off of

people um so I'm going to click on

search and then I'm going to continue

here so let's click on next all right

and now we're going to select keywords

for our uh Google ads okay and so um

they've just actually pulled all of

these different keywords uh from our

website so I'm going to go ahead and

delete pretty much all of these here

because the ad that I want to create is

for um uh marketing like uh services in

the local Philadelphia area so hopefully

you've gotten to this page and if you

have this is really important so when

we're entering keywords this is what

people search and this is how we pop up

in those search results so there's three

different types if you click on this or

you just hover over this question mark

here you'll see um if we just type in a

word it's going to be a broad match so

like if we type in marketing

agency

Philadelphia um

basically people who search anything

somewhat related to this uh your ad

might pop up for that so like if they

search up inste a marketing agency

Philadelphia maybe they look up like um

Ad Agency Philadelphia or they look up

uh digital ads in Philly it might still

show up your ad could still pop up when

they search for that term now if we do

something we go back up to this question

mark we use this as a guide here uh if

we put it in parentheses or sorry in in

uh quotation marks uh then it's going to

be an exact phrase match so a phrase

match would be let's say we want to do

um

digital ads

agency and when we put it in these

quotation marks it basically means that

the phrase has to match it can be out of

order but these words have to be in

there when someone searches so when

someone searches digital ads Agency on

Google our ad might pop up in the

sponsored section there um if we if

someone types in ads digital agency or

Agency for digital ads we might still

pop up when it has that phrase match um

so it doesn't matter on the order as

long as those words are there uh your ad

can still pop up and then we have exact

match which is what we would use uh

using brackets okay so if we add in

these brackets here so let's say that we

want to do marketing

agency Philly and we put it inside of

these brackets um now someone this is an

exact match okay so someone has to

literally type in marketing agency

Philly for our ad to show up if they

type in marketing agency Philadelphia

our ad's not going to show up because we

put it inside of these brackets so these

options of just having it plain putting

quotation marks or adding brackets is

going to determine uh exactly you know

who is seeing this ad um if it's you

know something broad or if you want an

exact phrase so I would go ahead and

fill out a bunch of these here you can

go back and edit these later on uh

basically we're just selecting these

keywords here so let me just add in a

couple more um let's say that we want to

do maybe like

um okay so I I added in a bunch of

others there um and I probably will like

if I do decide to run this actually as

an ad I we'll go back and tweak some of

these and put more thought into it but

I'm just making this tutorial here today

for you okay so as you can see over on

the left hand side uh we're currently

selecting keywords then we're going to

create our ad next we'll set our bid

strategy and then also set our budget um

so let's scroll down here and uh I want

to talk about locations and audiences uh

briefly here all right so for locations

something to know as a marketer is that

the broader the potential Market the

cheaper it's going to be for ads and it

goes vice versa there right so if if you

are uh selling a product and you can

sell this anywhere in the world it's

going to be cheaper per conversion or

per click whatever you're basing this

off of it's going to be cheaper uh than

if you're trying to like Target very

specific people like if you want to run

ads only in New York City it's going to

be more expensive because the group of

people is smaller and so you're just

competing against a lot more people for

that one specific area um so for me you

know because we have an ad agency and um

we want to maybe only target people in

Pennsylvania and like the tri-state area

uh what we can do here is let's say we

want to do

Pennsylvania and let's say we want to do

New York but for some reason maybe we

don't want New Jersey and no offense I I

love my jersey people okay but I'm just

using this as an example here um let's

say that for some reason you can't do

business in a state or an area and you

want want to avoid it and you don't want

to run ads there um you can actually

exclude that area and like I know I have

friends who are tow truck drivers and

they don't have like a a business

license in New Jersey for some reason um

and so they they don't do business there

and so you would exclude that uh from

from your uh list here of of people that

you're looking to Target um and so once

you figure out your location and like I

said try to make this as broad as

possible if you can um because it's

going to make your ads cheaper um and

it's to get more expensive as you

Whittle down and get very Niche down

into a specific area and then we do have

other options as well like do we want

this person to actually be there or they

just interested in that area um so you

can mess around with that as well and

then languages I only want to Target

English at the moment um and then

audience segments is pretty cool I've

seen them label this as other terms as

well in the past but um this can be

really cool like if you want maybe

parents or uh let's let's go over to

browse here and we can see like

basically this is who the person is

right so if we click on here we can see

like parental status are they parents

yeah maybe we want parents of like uh

people who are teenagers

right uh I'm not actually going to do

that for this one because I'm doing an

ad agency that doesn't make any sense um

but you can go through and say like

maybe education right we want people who

uh maybe have a bachelor's degree right

or we want homeowners for some reason

this is really useful for like if you're

doing like ads for a landscaping company

you don't want to be doing this for

renters cuz what type of renter is you

know hiring a landscaper right so um

this is really cool having the ability

to have audience segments um and then

even like employment company size

industry you can go really in depth here

on these um so that's pretty cool and uh

you can really go and uh find some

things here for the sake of this though

I'm not going to do this because once

again if you kind of get more Niche down

you start to select a lot of things here

it can end up driving up the cost of

your ads um so I'm going to keep it

pretty broad for now and I can always

add these in uh later on okay um and so

then they're going to give us options

here we want search Network or also

Display Network um I don't want display

ads this is like you know when you are

uh searching for something and like an

ad pops up on the side I don't really

want that um I'm going to stick with

just search Network ads and keep it very

simple for now so once I have that

figured out I'm going to click on done

okay and now I'm going to click on next

and the next step here is actually

creating an ad all right and so now we

are creating our search ad um and so

you'll see this is going to look pretty

similar like if you ended up taking a

different route and you did like the

Power Max thing that they wanted you to

do um you'll probably still have a

similar setup here for when you create

your ad I just like it when you Whittle

it down and just do specifically search

ads um so let's go ahead and fill some

of this stuff out here so uh first of

all we just have our URL for our website

that we're sending them to this doesn't

have to be a website this could be like

a specific specific landing page that

you want them to go to um that's totally

cool and then also the display path so

this is basically what shows up on the

ad and they have it here on the sidebar

here that we can see so let's say that

we want it to show up as sentral

media.com

marketing right and you'll see down here

it'll pop up on the side there we go see

it just popped up down here okay so

that's what the display path is there

it's what people see when they're

clicking on the ad of what domain it's

taking them to um and now we're just

going to fill out some different

headlines so the headlines are this blue

text here so uh let me just change these

up because they're pulling this from our

website which has a lot of like

tutorials and stuff um but let's change

it

up and thanks to like all this Google AI

they do give us uh different um options

right for like different things we can

do but let me just fill out some

keywords here and if you're kind of

stuck on this and you don't know like

what words to use or what phrases to use

then I'm going to give you a big pointer

here and it's to not try to reinvent the

wheel okay now what I do and I always

recommend this to any of our clients and

people that we work with um and viewers

here watching this video is don't try to

reinvent the wheel if you want to come

up with some different terms for ads um

you can go and you can like look up

things on chatut to get some ideas but

what I actually found to be really

effective is just look up who's already

running ads in like a different market

and then kind of use some of their words

or phrases as inspiration don't copy

them but use it as inspiration so like

we have a marketing agency in

Philadelphia right maybe I will look up

marketing

agency um Texas right and let's take a

look at some of the ads that people are

running there right and sometimes we can

see things like hey these are like

decent ads right and maybe uh we want to

use like a word that we think is

interesting like top product marketing

agency um or results driven right or uh

B2B marketing agency so we can kind of

just use some of these uh

words that they are using

as inspiration this is one of the ways

that I think is really great for coming

up with types of ads to run right

smallish agency big clients 450 clients

um that's that's actually pretty good ad

I think so um chances are if people are

running ads they they probably you know

are renting them for a reason because

they're working so um like I said don't

try to totally reinvent the wheel maybe

we can borrow some ideas there um as

long as it's like don't copy someone

else's ad if they're in the same Market

as you that would be not advised and

that's also not cool um so looking like

other markets outside of where you are

all right so let me just fill out some

random headlines and then we'll move on

to uh some other sections here okay so I

I just filled out three here I would

recommend Ying about five um but for

this I'm just going to keep it simple

here and move on to the description

section which is going to be this small

text down here so let me just fill some

things out here as well um I'm going to

delete what they have autofilled for us

because this is pulling from our website

which is a lot of like web tutorials and

things all right and now I just filled

out some uh descriptions here and yeah

these aren't great ones I I just did

them right now because uh I want to just

show you for like the purpose of this

here so uh feel free to fill out a

better description than what I did and

make it more lengthy and wordy um this

doesn't have to be absolutely perfect

though like the thing you have to

realize with running ads is that you're

never going to create the perfect first

ad I've seen people spend thousands of

dollars to make an ad and then they put

it out and it flops and it's like okay

well you probably should have just put

something out even if you don't think

it's great and then run the ad learn

from it and then start to make little

10% improvements every time and you do

something called AB testing or split

testing uh basically where you run the

old ad against like a new version of the

ad you see which one does better the new

version does better you stick with that

and then you tweak it a little bit again

right and you add something 10% better

every single time uh until you have the

perfect ad that is how you run ads okay

um so it's okay if your ad is not

absolutely perfect in this first time

all right we can also add site links as

well like maybe we want uh various

different like options for people to

click on down here we can have those on

there so I'm not going to do that for

the purpose of this ad you can do that

later if you'd like to um and then we

can also change up our campaign uh URLs

as well if we want to send them to a

specific page so I'm going to click on

next here and move

on okay and so now uh we're setting a

bid strategy we're getting towards the

end here almost in the uh campaign

dashboard which is going to be really

important I want to show you some cool

things inside of there um but we have to

decide what type of bid strategy we want

so um Google tends to push people to go

for conversions and you can set up like

this Google tag thing uh to see like

what's converting for you that can be

pretty effective um the old school

strategy here has been just like clicks

or um uh Impressions um for this I'm

actually going to go for clicks on my ad

uh that's just the one that I want like

if you're doing Google search ads

specifically then clicks is going to be

the option that I would go for um but

you can go for conversions it just

depends how you build out your funnel

and the type of product that you're

selling um but I want to just do a cost

per click uh setup here and so what we

also probably want to do um is set a Max

cost per click bid limit um because I

already know like how much I'm going to

be spending for new customers and like

the ad rates right now at the moment I

know that I can probably get clicks for

less than $5

um but if you're not really sure on this

you can leave this blank and you don't

have to fill this out uh if you go with

conversions you can also set a Target

cost per action which is a a CPA cost

per acquisition of acquiring a new

customer what's like the Target right

for marketing agency for us like I want

to acquire customers for $100 or less

and so that's going to be my target um

for this though I'm going for clicks and

so I'm just going to set $5 um but as I

said you can leave this blank you don't

have to put this in right now um so I'm

going to click on next here and it's

going to take us to the budget page um

where they're going to try to get us to

spend a lot of money but what I want you

to do see look they're saying that they

recommend our average daily budget is

$432 uh don't do this okay um because

the thing with ads is that you have to

start small okay you have to start small

so you can learn over time what ad is

effective otherwise you're just lighting

money on fire cuz your first ad is not

going to be the best ad of all time you

want to set a custom budget and I'm

going to do something very small you

know my daily budget I might just want

$20 a day right and so I want $20 a day

this still going to be $140 per week um

but I'm going to do this for a week two

three weeks until I find out what ad is

working the best once I find the right

horse once I find the one that is like a

really good ad that's when you start

dumping in a lot of money to run that ad

quite a bit but until you have that

really good ad built out um just spend

enough money so that you have enough

data points um but don't spend so much

that you're just lighting money on fire

okay so I'm going to go for $20 a day

you know you can go for a little bit

more if it fits the budget um just don't

go too small like if you do a dollar a

day you're probably not going to like

like no ads are going to get run and

you're not even going to have enough

data points to see what's working and

what's not um all right and now we are

uh just have to enter in our payment

information and then we will get into

the Google ads dashboard finally uh and

then I can show you around inside of

there okay so I entered my credit card

info um and then they're also going to

ask if you uh want someone from Google

to call you about Google ads uh I

personally don't want that I haven't

talked to anyone from Google in a long

time uh you you can I'm assuming that

they're going to try to upsell you on

some stuff so I don't really want any

more phone calls and I'm going to click

on submit all right and so now uh we

have to wait for our ads to get approved

by Google they're just making sure

you're not doing any anything really

stupid and like do something illegal so

it might take a day or two usually takes

less like usually it's day of um even

though they say one to two days um and

then they're going to ask us to uh

basically connect to our website so that

we can track our conversions and see

what's working so uh because our site is

using Wordpress we're going to do that

you can also set it up now with code if

you know how to do that um so we're

going to click on next here and then

we're going to have to copy our tracking

tag uh and then place it into our site

Um this can be a little bit confusing as

well and I understand that um but they

do walk you through showing you how to

do this on WordPress and if you're using

a different uh website like a website

builder they should show you based on

the type of website builder that you use

to create your website um but if you

want to get past this because it's

annoying like they don't let you just

like skip past this part um if you just

click on test connection and then it'll

show up red and then let's go down and

then click on I'll do this later

which I do recommend doing this but like

if for some reason you just can't um

then just say that you'll do this

later and then um agree and continue to

your account and set up your Google tag

later um like I said I I would recommend

doing it like now um but you can do it

whenever and then also sometimes

accounts will get flagged for suspicious

activity I don't know why they just

flagged me for suspicious activity the

first time this has happened um so if

that happens you can fix it and go

through that um but this is the Google

ads dashboard sometimes it can look

different as well um they have so many

different features and things available

but this is where you will see your ads

being run so right now we will go

through policy review once we fix our

our suspended account um and then it

will run those ads for us on campaign

number one so I want to show you some

cool things here uh like if we go over

to tools um and then we go up to

planning and we go to something like the

Keyword Planner I really like the

Keyword Planner I think it's really

effective um so let me show you how to

use this like let's say that you want to

see what are people searching for um

they'll actually show you uh search

volumes and then also you can discover

new keywords as well so let's say like

let's say we want to discover new

keywords uh and I want to say marketing

agency Philadelphia right and let's

see some keywords related to this and

what working all right so they will show

us basically the average monthly

searches for all these different terms

right so like for this term um they'll

show us the different searches for that

for Creative agencies all these

different ones they will show us um

basically the amount of um traffic that

each one of these different Search terms

are getting so that's pretty useful um

let's click back here and let's go and

get uh maybe search volume uh for

certain terms right so let's say we want

search volume for um Google how about

how to run Google

ads and then check that out and we can

see that on average about a th000 to

10,000 people per month are searching

for exactly how to run Google ads and

then also uh how much people are paying

to be on the top of the page for the

search term is about

$153 on the low range up to $11,000

which doesn't really seem right but okay

um and so this Keyword Planner overall

is pretty cool you can mess around with

it to uh find out various different

search traffic and then also get new

ideas um and and new keywords that could

be pretty useful so um that's what you

can do with that tool there's a lot of

other tools on here as well uh that you

can set up um but let's go back to

campaigns here and you can always create

new campaigns so I just showed you how

to do that with the search ad maybe once

you graduate from search ads you say you

know I want to start doing other things

I want to start uh maybe running ads on

YouTube well good thing you can do that

um so let's see you want to get sales

and then you can do that right so uh

that is the basics of running Google ads

um let me go ahead and get my account

fixed here so that it's not uh uh

suspended for uh suspicious payments um

but yeah that's the basics of running

Google ads if you have any questions any

concerns any problems leave some

comments down I'll do my best to get

back to you um I hope this video was

valuable to you I know Google makes it

pretty confusing and pretty complicated

so uh I'm here to help you uh also I'm

not sure if we're going to have like

time to run ads for other people but I

will leave a link below maybe to like a

form or something that you can fill out

um because we work with some other

agencies that might have some bandwidth

to help people run Google ads or other

types of ads as well um can't promise on

that but if there is anything that we

can offer I will leave a link to that

down below in the description of this

video so thanks for watching I hope you

found some value in this if you did make

sure you subscribe to the channel uh

drop a like on this video and I'll see

everybody sometime in a future video