Google Ads Tutorial for Beginners [Updated for 2025]

if you're looking to use Google ads in 2025 to promote your business to get more sales and conversions you're in the right place because in this video I'm going to take you through the step-by-step process of setting up your

very first Google ads campaign if you're new to Google ads regardless of whether you are a legion or an e-commerce brand I would heavily recommend that you start with search now for Ecom brand owners

who are watching this video I would also recommend that you add in a shopping campaign so you're starting with search and shopping and if you are e-commerce brand owner please not only watch this video but also follow my channel because

over the next week I'll be releasing another video like this which goes specifically into setting up a shopping campaign now going back to anyone who is using Google ads so whether that's legend or e-commerce brand owners I do

recommend that you start research and right at the start of this video I want to be very very clear because very very soon as soon as you start your first Google ads campaign you're going to be getting recommendations from the Google

ads dashboard also from Google reps contact you you and telling you to start performance Max and demand gen campaigns now I want to make it very clear that I use like and recommend for business to

use both performance Max and demand gen campaigns however for me they are a secondary campaign and you don't want to start them until you're already starting to see some success with a Google search

campaign and the reason for that is because both of those campaigns performance Max and demand gen they work better when you've got your own data inside your Google ads account especially around conversions and

audiences and so we didn't get two to sidetracked from what we're talking about here which is helping you set up your first Google ads campaign if you stick around to the end of this video I will show you where you can watch another video of mine where I go into

this into great detail and really break out how and when I use performance Max and demand gen campaigns now the other thing that I do want to stress before you go into setting up your very own Google ads campaign I did want to take

you through some Core Concepts of how the auction process works in Google ads and the reason for why this is so important is because if you don't understand these Core Concepts you

really won't know where to focus on and why certain parts of the optimization process are so important and right now there are actually six different factors that Google takes in order to decide who

wins the auction and let's check them out so what we're talking about here is how does Google decide who wins the auction now if you're not aware Google ads is based on an auction bidding system but the good news is is that in

Google ads the highest bid so the person who's willing to pay the most amount of money does not always win and the reason for this is because Google uses extra factors to calculate the ad rank to

determine who wins the number one position so the biggest clarification and the reason why I love Google ads is because it allows brands that are just starting out or Brands and businesses that have smaller businesses in order to

be able to compete with larger companies but this is what you do need to understand there's six factors that take into account so firstly your bid the amount of money you are willing to pay does pay a factor but then it also comes

down to the auction competitiveness it is an auction so if you are in a more competitive Niche your CPC or the amount you have to pay to win an auction will be higher then it goes into what it

calls its ad page quality and the context of the user search and this is really about the core factor that what Google is trying to achieve here is it always goes back to the users's core search and it wants to make sure that

it's matching the most relevant ads and the most relevant landing pages back to that user's core search and then there is also some other factors around about your ad rank thresholds and your estimated impact of your ad assets so

that speaks about your ad quality and that goes in and it calculates what's called an ad rank now there's a lot to take in there and I know I've only just skimmed the surface but what I really want you to take home and this is the

take-home message with the Google ads ad auction and that is that the reason why Google uses this formula is because their goal is to match highly relevant ads and websites to the users search

query so when it comes to Google ads what you always want to be remembering just this Core Concepts that you're going to get better results if you can set up your search campaigns in order to

show the most relevant ads and send people to the most relevant landing page going back to their initial Google search so when I go through the process of setting up your Google ads campaign I

will also take you through how to complete your keyword research and we will also take you through how you go through and segment your Google ads account because that is something that is really really important because if you're offering a whole bit different

service Services it makes sense that you want them in either different campaigns or different ad groups the reason for it is as I said remembering that the goal with Google ads is to always match the

most relevant ads and the most relevant landing pages back to what the user is actually searching as we go through this process of setting up your very first Google ads search campaign there's going to be a lot of different steps and I'm

going to be moving through them fairly quickly so if you do miss any of these steps please don't stress out because if you follow the link in the description below you can get access to my Google

ads campaign setup guide and this is a guide which you can download it includes all of the screen shares so you can do it in a much slower pace and it really walks you through how to correctly set

up your Google search campaign the way that Google has set up its Google ads dashboard is that it is quite easy to set up a Google ads campaign it walks you through the steps which is very user

friendly but there are some core settings that you need to get right don't get these right it can end up costing you more money than what you should be when you're starting with Google ads so if you miss any steps go

to the description and get that download guide but right now let's jump into a screen share so I'm going to walk you through the step-by-step process of setting up your first Google ads campaign all right so the first place

you want to be going to is you want to go to ads. goole.com and this will bring you to this screen that you're seeing here and You' either got two options if

you've got a Google ads account already you can just go straight into sign in or if not you can go into start now if this is your first Google ads account and you've never set up an account before

you're going to see a screen like this but what I recommend is that if you just click anywhere outside of the screen like I just did then you will need to go through and set up some initial business information and then from there go

through and click next it will also ask you if you want to link any accounts so things like your YouTube channel or your Google business profile where just going to skip that for the moment and then

when it comes to creating your campaign this is where you want to skip this because if you go through this process it's just going to walk you through setting up a smart Campaign which is something that we don't want to do because we want to start with the search

campaign so you would go through and click skip you then do need to go through and then this will bring you through to the process where you can start your own search campaign so we

would then go through and start with search go to next and this is going to bring you into this part of the Google ads campaign setup but now I want to go back a couple of steps because if you do

have your own Google go ads account which I do recommend that you have before you start this process where you want to go is you want to go back into Google ads and when you're inside your Google ads account you want to go through and select what's called a new

campaign and then from there you go through and we would either choose sales or leads I don't want you to get too hung up on which one to choose but if you're lead generation based business select leads an econ brand select sales

it'll give you some options to select which conversion actions you want to use now if you don't have any conversion actions set up in your account which you likely won't have already don't worry because you can do this after you've set

up your campaign it is highly important to do but it is something we can do later down the track and if you do have some campaign set up already and you don't want to say for example you don't want to track phone call leads you can

remove this and it's important to note that that is only removed from the campaign not from your account then go through click continue and then this will bring you to the select the campaign type which we are going to be

selecting search then we can go through and click continue now when it comes to your campaign name I do recommend that you add in a specific name and the reason for that is because if you've got multiple campaigns later down the track

you want to know clearly what you're doing here within the different sections of your account so rather than just having everything as you know campaign one campaign 2 campaign three you want to know the different names so for me we're just going to be calling this a

search Australia campaign because we're going to be targeting Australia and it's going to be a search campaign then we go through and click continue and then we're going to be starting to go through this step-by-step process so you can see with the other one it brought you in it

keyword and asset generation we've got some extra settings here which is why I recommend that you go through this process rather than the auto sort of campaign setup guide from Google ads

Google is kind of forcing you more and more into that auto campaign selection so if you do have any problems what I would do is even if you just follow that other process as you go down pause that campaign and then come back and click on

that new campaign button when it comes to bidding I would recommend that you're starting with a maximized clicks conversion strategy I would recommend that you start with a maximiz clicks bidding strategy we do want to move over

to maximize conversions as fast as possible but if you're starting with maximize conversions you're going to be paying it a higher CPC if you don't have any conversion data you can kind of see the problem there so what you want to be

doing is you want to actually be driving as much traffic through so that you can test which keywords are performing best so that you can test which ad copies are working best so for me I start with maximize clicks but as I said we're

wanting to move over to a maximize conversions as fast as possible in terms of setting a cost per click bid limit I will usually not do this unless I'm

doing a campaign that's got a really really high CPC so for example if you're dealing with lawyers or even some service-based Industries like plumbers and electricians you can get some super

super high cpcs and I've seen cases where you've got cost per clicks ranging from $3 a click all the way up to $150 a click and if that's the case that's the time that I would use a CPC bid limit to

set my clicks at say $10 or $12 or whatever the client is comfortable with and then from there we can then just go through and click next for customer acquisition not a big thing at the moment with search we generally will

factor out any branded traffic later down the track when you go to add in some extra campaigns this is something you may want to do but right at the start we wouldn't be set changing that at the moment now when it comes to your campaign settings there's a couple

things you want to be thinking about here is so your Google search Partners Network and as Google explains here this is for other websites outside of Google that they're running through the search

netor Network I will generally turn this off and the reason being is cuz your ads can kind of show up on you know everything from hundreds of non-g gooogle websites Park domains YouTube other Google sites I'm not saying it's

bad to have it on I just have never really seen any benefit having it on for Google Display Network I definitely turn it off and the reason for that is because if I want to run image based ads I want to have a separate Google display

which is an image-based campaign account and also as well as the Google Display Network can push it through to things like apps and it's just another level of something you have to optimize and if you're just getting grips of how Google

ads is starting I would not recommend adding in that Google Display Network to your search campaign when it comes to your locations as I mentioned before we're going to be targeting Australia if you want to Target any other location

options you can do this by City Country region post code or zip code depending on where you're based but there would be an important thing and this would be going to your location options and you can kind of see here how this is why I

recommend going through the manual setup of the campaign because there's a lot of things that Google will turn on automatically we just want to control these little things especially at the start so that you can then see the best

performance with this location options I will generally select presence as opposed to presence or interest now what the difference is there is with presence we are just targeting people in our

nominated location which for this one is Australia in regards to your languages I recommend having campaigns that only have one language in it now this may change in the future but at the moment Google does not translate your ad copy

so that's why if you're targeting the same country with different languages I would set them up as separate campaigns adding in your audiences now two things I need to clarify here this is something that is really really important to do I

generally just start in with adding about 30 different audiences you can go through and browse you can see some different demographics in here the big thing that I do want to just highlight here is people sometimes get worried

that they think that you're only targeting these audiences no that's only if you've got the targeting option which I would not recommend with the observation method it's just saying that we just want to get that extra data

about these audiences then it comes down to your automatically created assets I'm okay like sometimes I will generally turn this off at the start if I want to do my own manual bidding if you want to

do your own manual ad copy split testing once again if you were to turn this on it's not you know I'm not going to be sitting here saying it's a it's it's super super bad but just be aware that Google will use the content from your

landing page so you don't have full control over your ad copy so generally when I'm starting off I like to have a little bit more of a control so that I can test so I kind of know and see the data points and then in the future when

we start other campaigns that's when we may kind of let the range off a little bit and let Google have a little bit more control then you go into your ad settings there's really nothing in here that you'd want to really be adding

couple of things just to note if you are a lead generation business or you're generating phone calls and you only want those phone calls to happen say for example Monday to Friday 7:00 a.m. to

4:00 p.m. this is where you would then go through and change that ad schedule pretty simple to do Mondays Fridays and then you can add in the times from there but we're not going to make any changes in there with the other settings that

are in there the other thing is if you did want to add in your own brand as a brand exclusion you can do that once again new branded list now the benefit of that is that especially if you're going to start a separate branding

campaign you're making sure that your brand isn't appearing in this campaign then we go through to next this is where Google is giving you some keyword and asset generation recommendations and if

you were to put your URL in there let me just do this from here actually I'll do it off the campaign that we are going to be showing you so if I was to put this URL in here what you can see from here

is that Google will start to give you some different keyword ideas and ads we still want to go through and check these out so what I'll do is I'll go through and go to skip and this is where you can

create your ad groups and your ads now this is where I just want to go and I'm going to jump into some other screens just to show you a better way of setting this up now the first thing that I want you to think about is this this is what

we're talking about with your campaign and your ad structure remember at the start of this video I was talking about the importance of having a high relevant ad going to your highly relevant landing

pages and this is the website that we're going to be promoting you can see that there're a Villa Resort in barley and they've got two main products which is their one-bedroom Villas and their two-bedroom Villas and they are for two

different types of people and the reason for that is because obviously for a one-bedroom Villas it's more for couples whereas for your two-bedroom Villas you're kind of opening yourself up to you know friends traveling together some different families so there are some

different audience and are some different targeting factors that you would have in there so when when we look at our Google ads account structure we would set up two different campaigns so we would have a campaign for our one-bedroom Villas and we'd have a

campaign for our two-bedroom Villas the reason being is cuz remember thinking about some of the core Search terms the two-bedroom Villa could open up family Villas whereas for this one you could be with one bedroom Villas you'd be opening

up to some other topics like honeymoon Villas so you can see there with the difference there by separating it out to help your ads with the best performance because remember Google wants to match the most relevant ads to the most relevant landing pages the other

benefits from there as well is on know for example for this Villa Resort they have a lot more one-bedroom Villas than two-bedroom Villas because the campaign budgets are set at a campaign level that then also allows us to control the

budget so when it comes to your account structure there's no real right and wrong it's really coming into what works best for you within those parameters of you want to be able to have really specific ads going to really specific

landing pages to the users inquiry so the way that we now go through and do this is that we want to go through and do what we call a keyword research and this is the goal that we want to end up with we want to end up with having your

different campaigns with your different ad groups and your different keywords so the way that you go through and do this is inside of Google ads you want to go over into tools then up into planning and then you want to go into what's

called your Keyword Planner and then from there we want to discover new keywords what I'd do for here is I would enter in the website and then from there I just want to type in just a couple of search phrases and what we'll be looking

at is what would you search if you're trying to find your product so let me just type some in here so don't feel like you've got to write a whole hip I've just given it some the website and some initial Search terms then we go

through and click results and what we can then do from here is we're just seeing some data we're seeing the average monthly searches we're seeing the 3mon change and then you also do get this little range the top of the bid and

the low of the bid so this is the top of the page low range is positions three and four top of the page bid high range is your positions one and two you can refine some of these keywords if this

hasn't got many options but if you want to take out some services or other brands you can take them out here and then from there it's just a matter of just going through we can drag this across so we can see this a little bit better and choosing ones which we think

are going to be relevant so the other thing that I would notice the way that Google's targeting is working now even with exact match targeting for one bedro Villa semc and one bedroom Villa semc whether it's the the one with the letter

or the one spelled it would Target both of them even if you're using exact match targeting so you don't need to go through and select heaps and heaps of different ones and then what you do once you go through and select those keywords

you then go through and you would save them so you would add your keywords to create a plan then just click on view save keywords and then what I do is I download these into a Google sheet and then from there you can see from here

what I've done is I've just gone through and broken them into different themes remembering what I'm saying here before is that you want to have your keywords and your ad groups going into relevant keywords and relevant ad copy and

landing pages now the way that I've structured this is that we just put it all into one ad group you could put it in multiple ad groups once again it really comes down to and people always ask you know how many keywords how many ad groups for me it really comes down to

your landing page and what I mean by that is thinking about where the people are going to end up and for this business it may make sense to have a one-bedroom Villa semc landing page but then also a separate landing page for

their one-bedroom Villas which has got more of a bent around Honeymooners same as with the family so this is where it really comes down to thinking about your landing pages thinking about your Search terms and how you can best suit the

keywords to the landing pages so now we can go back into to our campaign creation so this is going to be for our one bedroom and I know we're taking a bit of a time here but trust me this is going to make your life so much easier

when you go to optimize and it's really going to help with your initial results in your campaign so this is our one bedroom Villas campaign this is our one-bedroom Villas ad group we're just going to grab these keywords on copying

them then we're entering them in here these will all be broad match keywords but what I'd recommend is I'd recommend that you'd only start with say one or two broad match keywords and then the

rest would be ex now you can go through and build this list out later so what you could even do is you could even just choose the top three that are really most important to you now one thing I would also say the way that Google works

whether you say semi or barley Google would pick that up but by putting in these little brackets in here that would make it an exact match by those brackets I am just going to keep these as broad match keywords because as we go through

this process of starting the campaign we're going to be optimizing this and building this list out I'm not going to get sidetracked on that I'm going to show you at the end where you can see an extra training on that cuz right now we just want to start the keyword now the

way that Google works with its targeting you don't need an extensive list of keywords to start with what's more important is it's more important that you've got your structure right so what I would say with my keyword list that

I've got here is if I wanted to add in something around my honeymoon I would add that in a separate ad group so for this one it's just purely about our one-bedroom Villas but if we wanted to add in things like barley honeymoon

Villas I would put that in a different ad group going to a different landing page and then it comes from here we just go through and create our ad now for the ad I would not recommend that you send everything through to your homepage this

one we are going through to the one-bedroom Villa semc page so we add that in here I've already got my ad copy ready to go and as I said I'm going to let you know where you can see a playlist where we go through and show

you not only how to set up your keyword research how to do your ad copy but right now I just want to add this in just to show you the process of creating your your headlines and your ads and you can see because I've already done a lot

of the work before it's just a matter of me copying it across it just makes the setup much much easier all right so we've got our headlines we've also got our descriptions now when it comes to

images you can add in some images now for a search campaign you do need to understand that you can't have logos and it's got to be a general image so it can't have much text on it then you can

write in your business name if you wanted to add in your business logo separately you can add it in through here and then when it comes to site links you can add these in you can see that these are little extra little links

that appear at the bottom of the ad so it is something that I really do recommend this is a training account that's why I seeing some different links in here but the way that You' go through and add this in is you can just go through add your site link and you can

see here we're going to select some your Villers we've already got these set up if you wanted to create a new one you just go through click create and then you basically just add the information in here so as you can see the Google dashboard is really pretty easy to to

set up and it's becoming a lot user friendly but as I said we still want to go through this manual process just so we can make sure that we get some of these tweaks done correctly then from there once you've done that you've got

all of your keywords you've got all of your ads set up you go through to next now this is where Google will recommend for you to have a super super high budget when we talk about budget I

recommend you want to be setting your budget with at least 10 clicks a day ideally I like to have sort of 20 or 30 clicks a day so for me for this campaign I'd have a budget anywhere between 20 or

$30 if your CPC this data in here was lower at a dollar you could potentially get away with you know $10 to $20 if you've got say a larger budget hey if you start with say $100 or $200 a day that's just going to mean you're going to be getting a lot more data so that

you can start going down the other processes much earlier but as a minimum let's just say for this one we would start it at let's just put it in at $30 a day then we go through to next sometimes Google will recommend that you

do this confirmation screen and now that that's done what Google is doing is it's just going to do a quick review and if you see any errors it will force you to go back and make those changes but then once that is all good to go we can see

here we've got the review and then we can go through and press publish the campaign and then what I want to show you just after we we press publish the campaign Google will give you some

recommendations if you haven't got a a code set up we're going to do this later but I'll just click next and then you can just go through and add that code once again it all takes you through the process fairly straightforward if you've

got any problems with this as I said I haven't done it now I'm going to go through and do it later but you can see here this is our new Campaign which is the search arrayer so I want to take you through here cuz let's just say we want

to set up one more ad group so we've already got our one bedroom Villa set up we just go through to plus and this is where we could then set up the ad group for two bedroom Villa and then that's where we just go through the same

process change the landing page change the keywords and then you are all set to go and that's the process that you can use to set up your first search campaign now I know that we went through a lot of details there because I also took you

through the keyword process also we discussed campaign structure and also your ad copy so if you've missed any of those details and you really want to get some extra information make sure that you follow the link in the description

below to see that step-by-step guide of how to complete the campaign setup process then if you wanted to see that extra information about performance Max and demand gen campaigns I want you to go through and watch this video here

where I break down how and when I use those campaigns and if you want to learn everything that you need for Google ads in 2025 including how to set up all of the different types of campaigns more about how Google ADS works and also how

to complete keyword research and AD copy go through in which this playlist which I've created for you right here see you next time