Google's Design.md is a design team in a file
By Greg Isenberg
Summary
Topics Covered
- MD Files Are Recipes, Not Finished Dishes
- Generic Excellence Is the New Cookie Cutter Problem
- Local Files + AI Agents = Magic
- Generic design destroys value by 10x to 100x
- Master workflows before adding AI to them
Full Transcript
There's a way to create beautiful designs, beautiful websites, beautiful apps, beautiful motion and I just learned about it and it's through this thing called Google MD. It's using
skills and the entire process of this is what we explained on this podcast. I had
my friend Mangto, who's one of the best designers I know, come on and share his entire workflow to how to create jawdropping, beautiful designs that by the end of
this episode, you will become a designer. You're going to be able to
designer. You're going to be able to create better design than 99.99% of this planet. And what does that mean?
That means that your startup, your idea, your app is going to have a higher chance of getting people to install it, to buy it, to share it. and we all can
use that. So, enjoy the episode and I'll
use that. So, enjoy the episode and I'll see you in there.
Ming, welcome back. Second time on the pod. Uh, by the end of this episode, uh,
pod. Uh, by the end of this episode, uh, what are people going to get out of this?
Google just came out with design.mmd and
this is one way to create a blueprint to take one beautiful design whether you made it or not and then spread throughout the all the formats and the
mediums for your startup idea. Right? So
you can turn a beautiful design system that is created by a master in their craft like a designer and then you can turn that into motion design, a landing
page, different sections of the landing page, mobile design and so on. So a lot of people struggle right now with you know this idea you know they start
really strong with one shot and then suddenly they get into the the other pages and they suddenly have something uh more more generic. So this is what
we're going to be learning. I'm going to teach you all the tricks remix iterate uh what is the design system typography colors all the things that people struggle in design.
Perfect. in in your world, I feel like a lot of people are talking about design MD. Uh, in my world, not that many
MD. Uh, in my world, not that many people are talking about it, but they want to be able to create jaw-dropping, beautiful designs, even if they're not a
designer because they're, you know, we're using agents now. We're building
startups. We're taking ideas out of our head. But, you know, we don't want a
head. But, you know, we don't want a purple vibecoded website or app. We want
something that's beautiful, that's consistent. And so I'm excited for you
consistent. And so I'm excited for you to explain what design MD is. I'm
excited for you to explain how you can actually get inspired by other designers and use some of their systems to create something of your own. Mang, thank you so much for being generous with your
sauce and and tactics and tips and tricks. Uh there's no one I look up to
tricks. Uh there's no one I look up to more than you in this in this regard. So
uh thank you.
Yeah, I I just want to mention something before we start. People don't realize how hard it is to to get the right distribution, the marketing, and I want to thank you, Greg, because, you know, remember the first time I came to your
podcast, I started with a $3,000 MR and it shot up to 15,000 MR just by going through your podcast. And obviously,
there's a ton of value over time. So you
know to those who don't know like going to you know Greg's podcast is like the bucket list like the number one thing you want to uh you know reach towards
too and yeah I prepared presentation you know slides and all that stuff because like you know reply just introduced slides and you know we started doing uh you know hyper frames
we started doing uh uh reotion so I prepared all of this uh as a designer I feel very strongly about this so let Let me just share my screen. First things
first, I realize a lot of people are vioding their apps. They're vioding
their startup marketing and so on.
Everything I do today, including this tool that I'm showing you, which is my own notion with slides,
is vibe coded and I made it by myself.
So I also want to say that all of these images are all generated using the
context of the title and I'm using the new GBT uh image too. So with that said you know I prepared the slides and I
want to go through one by one what is design.
So but first of all you know I just want to also preface on what we're going to be discussing you know the things that I want to teach everyone about design and
how we get there and then we're going to end with a demo. So these are the kind of five main points I want I want to go through and then we we're going to get
started. Uh, design, as I mentioned
started. Uh, design, as I mentioned before, designd is just open source and I can find the tweet right here. They
have a 10-minute video. You can watch it. Essentially, what it means is that
it. Essentially, what it means is that just the same way a lot of people are using agents.md
using agents.md or skill.md
or skill.md or soul.md for those who are using
or soul.md for those who are using cloudput or in in this case is open cloud now. So basically this is for
cloud now. So basically this is for designers and if you want to take the soul of the design and you want to bring that to the agent and you want to bring
a design system, the colors, the typography that makes a design beautiful. Well, you port it and you put
beautiful. Well, you port it and you put it all into an MD file and then you put it into your prom as an attachment and then boom, you have a beautiful design.
So this is what design.mmd
and you will see extremely efficient ways to use this across multiple medium not just web design but
also you know like you know like motion design nowadays and slides. So you know for example quick break in the pod to let you know about a free workshop I'm doing that
answers some of your biggest questions.
The first is in the AI age. What are
some categories that are ripe for startup ideas? I'm going to outline a
startup ideas? I'm going to outline a bunch of those different categories, the ones that I think the most opportunity is. Second is there's a million AI tools
is. Second is there's a million AI tools out there. Which are the ones that
out there. Which are the ones that matter when I'm trying to build a business? I'll walk you through that.
business? I'll walk you through that.
And lastly, how do you actually build a business with some of these AI tools?
So, I'm actually going to show you live how I do this with my ideabrowser.com team. And I can't wait to see you there.
team. And I can't wait to see you there.
It's this Thursday at 12:00 p.m.
Eastern. And if you go to the show notes, if you go to the description, you can click a link, RSVP, and learn a few things. I hope it'll get your creative
things. I hope it'll get your creative juices flowing. And I'll see you back at
juices flowing. And I'll see you back at the pod. I'm going to give you just some
the pod. I'm going to give you just some quick examples of what I created. So for
example when you have a design right you can sort of like take one design and using whatever medium like ver whether
it's react or HTML you can create like a a nice promo video or you can create like a slide and this is all using the
same DNA which is the design MD. So as
you do this for example this is a slide and this is a promo video. You can see that this is two different approach to a design and this is the result and uh if
you want there's a ton of resources that allows you to save those designd.
So one of them obviously I created them myself but they're totally free. You can
just download them. Uh right now my internet is super slow. So here you can see we have a lot of these design systems and it's essentially just one
file. You click here, you download it,
file. You click here, you download it, and it it contains all of this visual stuff typography
colors, spacing, and if you look at the, you know, the the markdown itself, if you've used markdown, it's essentially a
structured text with tables, uh, titles, and code. And you can if you read
and code. And you can if you read through all of this, you have the weapons and the arsenal to essentially prompt efficiently and you can sort of
commit this to memory and then it becomes your design. So it's very simple. You add all of this to prom,
simple. You add all of this to prom, right? And then it becomes the the HTML
right? And then it becomes the the HTML or the design MD. The HTML is more like
the sort of a finished dish and the MD file is more like the recipe. The skills
are like the ingredients. So you put it all together and it becomes your design, which is what I just showed earlier.
And that's a big deal because um you know why like honestly why I wanted to have you on the pod is you know it's such an advantage to to having
scroll stopping design like the video you shared like the the the MP4 there that you shared like that was that was beautiful.
Um, and so I guess my question is like how do you if you're not a designer
coming up with these um systems yourself like from scratch is really hard. So how
do you what's the process for for for finding you know for finding brands and identities that resonate with
you?
Right. So, you know, coming back to the slide, right? Often times,
slide, right? Often times, you know, people they oneshot something.
They saw like a a beautiful prompt.
Often times it's bigger than the code.
They copy and paste that. They have no idea how it's done. And they also have no leverage on how to change it. So, the
first screen is not the hard part. So,
you know, right now, you kind of feel like you're the one who's always like telling AI what to do and you don't have control. And the question is like how do
control. And the question is like how do you solve this problem which is a design drift. Okay, you you you start something
drift. Okay, you you you start something you're kind of satisfied with it but then you get into the other stuff and it becomes completely different. So that's
that's why we need design.mpd
and you know you don't want to end up something like this. You want to to end up with a system, a process where you
can bring whether it's a screenshot, an HTML, a design, or all of those ingredients and recipes. And back to
your question, Greg, there's a ton of resources that share all of these things, but design is new. Most places
they share templates, right? We all know uh you know like you go to a template and obviously I'm taking my mine as an
example but you can go to any uh of the templates that you find on v 0ero lovable um you know all of these other place framer figma community for for
people who are more familiar with designs and the problem with those is that they are highly close behind the techniques and the the rectangles and
the pixels of Figma or framer of web flow but you know then how do you tell that to an
agent and that's the big question so nowadays you can go to new communities that share the actual blueprint which is
a design.mmd so for example I want a
a design.mmd so for example I want a design that looks like this that has this animation that has the blue color that has this systems of uh you know
beautiful typography and selections and buttons that you know I don't want everything. I don't want a whole
everything. I don't want a whole template. I just want something to start
template. I just want something to start with that I can tell my AI to start with that and then be consistent across the
board. Now if you only provide a portion
board. Now if you only provide a portion of it or something too specific, the AI tends to sort of like take that too
literally. But if you provide something
literally. But if you provide something more uh like a foundational system like a process agents.mmd and what and whatnot then you get something that
gives more flexibility to your system when you're going to be uh working on new designs or new uh mediums or you know you want to be consistent across the board.
Cool. Yeah. I mean when I see this like first of all this is gorgeous. Um, but
what I would want to refrain from is like to your point, duplicating that and just creating the same cookie cutter website, you know,
cuz there's I'm sure you see this all the time like you, you know, you come across a website, it's a Shopify, it's a WordPress, it's a framer, it's whatever, and you're like, I've seen this website
before, right? I've seen this website.
before, right? I've seen this website.
Um, but it's another brand, right? And
that like cookie cutter doesn't work anymore. Um,
anymore. Um, and it's the same reason like you know you go into a a downtown core city and like all the buildings look the same,
right? And and you feel like this like
right? And and you feel like this like uh homogeneous cityscapes that that are existing now.
Yeah. And I fully agree with you.
Everything is so high like the baseline is so high nowadays but also the baseline is also very generic. What used
to be wow 5 10 years ago now is generic which is funny because like if you look at the purple gradient everyone was like wow purple gradient I want to use that
but nowadays if you see something with you know purple gradients you just run.
Uh so I guess what I'm trying to say here is that we have evolved so much and humans have a way to solve new problems and to adapt and I think that's the real
intelligence and so I think the question nowadays for me is how do you deal with taste right how do you design something
how do you make ultra quick decisions right to uh take something whether is the ingredients, the recipe, the secret sauce. For me, the sweet secret sauce is
sauce. For me, the sweet secret sauce is is the design, right? Because, you know, you don't want people to run away from your landing page. You don't want them
to uh to to to look at your brand and like, "Oh this feels like, you know, just like the 1,000 startup that
I've seen over the past week." So, if you if you focus on design enough, right? If you find these systems that
right? If you find these systems that you can uh bring to your own system that is flexible enough
then you can create something way more powerful. So I like to think of design
powerful. So I like to think of design like a design memory and this is great because it it it can transfer between
platform.
So if you're working in lovable and you like what you've done or in cloud design and then you want to move it to Figma or
you want to move it to uh you know to cursor or to you know nowadays I use codeex a lot. I know a lot of people use cloud code, but you can totally do all
of that stuff because you can carry this design MD and then you can commit it to memory by telling your AI, your agent to remember that. I mean, that do that all
remember that. I mean, that do that all the time. Remember this, remember that.
the time. Remember this, remember that.
And I think agents nowadays are are doing a pretty good job at um, you know, trying to remember the workflow that you've just done, right? because that
workflow is unique to you.
Like a lot of things that I make nowadays, I'm sure it applies to everyone out there who is making their own apps. Uh first of all, for me, when
own apps. Uh first of all, for me, when I make apps, I look at what is the mode?
What what is something that I can do with my app that notion cannot do or Figma cannot do? For me, that mode right now is the fact that everything is
local. So for example, this is all
local. So for example, this is all local. And because it's local, it it it
local. And because it's local, it it it generates these MD files across folders and nested folders that I can just open
in codeex and open that folder and and tell my my agent, look, I have a Greg Greg Eisenberg uh podcast. I want you to
prepare all of these screens. I want you to prepare, you know, 10 sections or 10 notes or do research and it has all of
that knowledge and it can create all of those files in one single go which I think is such a big mode nowadays right you can't like sure some tools can do
that but one you have to deal with tokens you have to pay for them you cannot run locally and you don't have your own workflow embedded into it but nowadays you have something like open
claw or codec or cloud code that can do all of that and it's so scary how good it is 100%.
So what you know you mentioned uh you know cloud design you mentioned you know all these different platforms you know we're talking about Google so
Google stitch is another one like can you show us how we can how we can go from you know MD file plus
HTML to creating something.
Sure. Uh first of all I just want to start with sort of like you know getting the MD file but also focusing on the
design aspect for me it's really important but not everyone's going to do that but I think it makes sense to start with that. So, for example, you know, I
with that. So, for example, you know, I don't know if you know Varian. Variant
is also very good.
Yes. variant.com.
Uh, you know, I like tools like this because they allow me to get into the sort of uh uh creative stage, which I think is incredibly important. And
essentially what you want to do is just to remix, you know, click one button, remix, click one button, remix. You find
something that you like, you remix, and so on and so forth. So that's why you know for me as someone who build aura I also find it incredibly enticing. So I
go to community right and I find something that I like and uh you know I just I just remix it uh really quickly in one click. I I have a bunch of
skills. Like I mentioned before, skills
skills. Like I mentioned before, skills are like ingredients. And you know, if you go to to to some of these skills, you're gonna see that some of them are
so so powerful. And this is your moat in design because you don't want to look generic. You don't want to have purple
generic. You don't want to have purple gradients. So the only way to do that is
gradients. So the only way to do that is for example, you you create a skill for lasers. Okay? So I know it sounds funny,
lasers. Okay? So I know it sounds funny, but whenever I create a landing page with lasers, everyone clicks on it. I
don't know why, but people love it so much because they love special effects, right? You go to a movie, what you know,
right? You go to a movie, what you know, you want to see special effects, you want to see, you know, the Avengers kind of, you know, doing these grand things.
So, that's the mode, right? Like
nowadays, just having the typography, just having the colors is not enough unless it's a secondary page or unless it's something that is very serious. But
if you're talking about a landing page or a promo video or you know a slide, you need a mode. So, uh yeah, you know, like remix super fast blah, you know,
like uh you're going to remix this, click one button, you know, and then do that until you're happy. Once you're done with that
you're happy. Once you're done with that with that flow, then you get into the prompt, right? So, each skill has a
prompt, right? So, each skill has a prompt. So you can copy this and
prompt. So you can copy this and anything all of that stuff like design MD and skills are free and uh this is not why you should be paying money but you you pay money because of the tokens.
You pay money for the finished results such as a template um and sort of like the whole sort of a automation and
whatnot. So, you know, you're going to
whatnot. So, you know, you're going to go to a a template, you know, like uh I don't know, let let's go to to this one.
And and then you're going to download both the HTML and the design MD. The
reason why I'm saying HTML is that, you know, design MD may not hold all the information that that you need to to create your first result. It does hold
sort of like the typography colors, the foundation, the spacing. Some of them, including my own, holds also the WebGL, which I find, for those who don't know,
WebGL is the animation that powers the laser, right? Without WebGL or 3GS,
laser, right? Without WebGL or 3GS, which is for 3D, you don't have any of that stuff. You only have the typography
that stuff. You only have the typography and some of the reveal animations and some of the rules. So that's why these two elements here for me is really important and that's what gives you
these beautiful animation that makes your site a lot more unique. It goes
from, you know, 0 to 50 or 50 to 80 real fast. And so yeah, I would download the
fast. And so yeah, I would download the two of them and, you know, back to here.
So we're already at the demo, so I might as well show you guys uh on Aura, you can go to design. MD. This is what where you're going to find all of this stuff,
the design, and then you you take something that you like and you add that to your prompt. So, the same way that I download design and HTML, I add it to my
prompt, and now I'm ready to to tell what I want for my landing page. So for
example, I can say something like okay create a landing page for my startup
call you know uh I don't know like Aura and uh I know really original. So, and
then it's going to be a chat app that is um you know that that is using AI and that
ship stuff to people uh to their email whatever. So, let's see what it does.
whatever. So, let's see what it does.
Okay, so now we have the design, we have the HTML, and then we we're just going to create it. Let's hope for the best. But
create it. Let's hope for the best. But
uh you know it's going this this obviously you don't have to use Aura.
You can just use whatever tool that you want. I just wanted to show you that
want. I just wanted to show you that that's essentially what you're supposed to do. You download the two files or
to do. You download the two files or just a design MD however you want that to be and then you start creating your
uh your page uh through that system. And
from there you can generate more you know elements more sections more uh because you have the design MD always with you and also you can bring that to
another platform it's not specific to one platform and what's your take on Google uh Google stitch I haven't I haven't gone deep in it
right so for me honestly as someone who builds a startup using tokens ans, you know, it's it's really
unfair to be honest because they they're they're able to give all of these stuff for free. And I just realized, you know
for free. And I just realized, you know what, like I spent almost half a million dollars in token for my startup right now, right? It's it's insane. So yeah,
now, right? It's it's insane. So yeah,
you can do basically the same thing. Uh
I don't know if this is the correct one but you know like uh create the landing page for aura and uh you know you're going to
select web and you're going to select 3.1.
Now what makes it different is that it has an infinite canvas. Oh, I don't know what's going on here. But um it's it's
also doing stuff differently and this this concept of like attaching designd which I feel very strongly about is still like new to a lot of platforms. So
as someone who works in AI, your mode is basically you have to be new. You know,
you have like I I don't I'm sure anyone can relate but you always when there's a new model that comes you have to talk about it otherwise you're kind of losing
a lot of that sort of uh edge that you have all over all of these companies. So
the same way with tools you you know and and the same way when you build a startup you have to utilize all the best
technologies and tools and in this case we're using a design MD it's recreating exactly that foundation that we saw on
Aura and you know it's going to create the same consistent design whether it's from here or on Aura uh in this case I use two different designs. So that's why
we have two different designs. But if
you know in this case I'm using oralless and the other one I use the one that I I I clicked earlier. But you know here I can just say you know create the footer and it's going to create like add the
footer and it's just going to create the footer. But you can see the design using
footer. But you can see the design using this technique gives me exactly what I want. It also uh you know it also
want. It also uh you know it also adapted to my to my design to my brand to my copywriting and then from here you
can use skills right like for example I I love to use skills like um if you go to skills copywriting skill
so this is going to uh improve your copy by 100% you know it's going to look at your uh text and it's going to to make
it That's so much better. So, uh,
skills design MD HTML uh, all of these things if if you merge all of them and blend all of them together, you create something really,
really powerful. And, you know, to
really powerful. And, you know, to visualize all of this, uh, you know, this is a new tool that I built which is called new form. You know, you can sort
of like in one click I turn this, you know, which is a motion design, right? I
go to prompt and I have all of these skills that I already saved and then I can just click oh I want laser I'm going to click on laser and it you know I can just create another one
and another one. So I love the idea of queuing which is why we have a different products is because like queuing is is such a powerful idea that I use all the time nowadays I create like three four
products at the same time. I have like multiple chats with sub agents on on across all of them. So that's why, you know, I I wanted to create something way
more focused on the creative aspect. And
on top of that, we also have the remix type. Again, all of these are prompts,
type. Again, all of these are prompts, by the way. Like I'm I'm not like, you know, keeping anything behind closed doors. You don't have to use my tools at
doors. You don't have to use my tools at all. But, you know, I just wanted to
all. But, you know, I just wanted to show you visually how how it is like to turn something into mobile, right? Or,
you know, if I go here to mobile, you're going to see that I have turned my designs into mobile design.
Beautiful.
You know, I mean, if you look at this, it's hard to tell if this is made by a human or by AI, but I can guarantee you 100% that this was made by AI. And from
here, I can just say, okay, I want a slide deck. Okay, I want, you know, uh,
slide deck. Okay, I want, you know, uh, a motion design. I want the hero section of you know and then I'm doing six design at the same time which is so good
so good for the creativity. It kind of reminds me of how midjourney works.
You know, on midjourney, you kind of I haven't used midjourney in like a year and a half maybe, but like that that concept around you can like generate multiple things. And what's really cool
multiple things. And what's really cool about this is like you get into this flow state of like, okay, I want this, I want that, I'm going to cue this up.
And it's really fun.
I I agree. Like the concept of queuing is not new per se. I'm I'm just saying you know a lot of the things that we do see here it just transform into mobile
and a lot of the things we do can just be transferred so easily because we have this this concept of like skills and design right so you know one of your guests for
example was talking and he's he calls himself like a a skills maxi which I find it really funny because I totally agree like for me I don't put anything
in my agents.mmd D because I have my design.mmd which I which I use per
design.mmd which I which I use per project and then I have my skills which I use per workflow and if you only change the agent.mmd often times you
know first of all it costs a lot more tokens but also it's too general like it doesn't apply to every single workflow out there. So here I I added the laser
out there. So here I I added the laser and here I turn it into a slide, you know, like again it's so so fun to uh
cue and to sort of like expand your creativity across all of this stuff. So
you have something like lovable visero which allows you to chat and sort of like evolve into something into a product. But I think what people sort of
product. But I think what people sort of uh underestimate a lot is the design aspect which is you know how do you come up with new sections that are unique
right how do you uh you know work on the creativity and how do you learn about all of this stuff because if you don't learn this stuff you know you're just
focusing so much on the chat and you're just chat chatting chatting and then giving commands and the the do all the work for you then you're not making any decision. decision or at least you're
decision. decision or at least you're not making the best decision for your product.
Um, can you quickly go back? I'm just
curious more than anything like the skills section of new form I think it's called.
Yes.
Like it's what happens when I click there?
Yes. So, you have access to right now we have 63 skills but I'm adding more every day. So, for example, you have a skill
day. So, for example, you have a skill for skumorphic design. Uh for those who don't know, skumorphic design is kind of like the the realistic design that Apple used to use before the flat design. And
it's a prompt. It's just a prompt and you can copy this prompt and you can just tell your agent to use uh you know to use this skill and then to apply that. So, for example, you're going to
that. So, for example, you're going to have something a little bit more embossing, you know, something like like uh this design, for example. You know, it has some of these, you know, shading and
stuff like that. A lot of people still love that. I love that when it makes
love that. I love that when it makes sense. For example, if you do like a DJ
sense. For example, if you do like a DJ app, you might want something with a little bit more realistic. You want a a button that is lickable, as Steve Jobs says. Well, yeah, you need a skumorphic
says. Well, yeah, you need a skumorphic design, right? And we also have a skill
design, right? And we also have a skill for uh you know for the 3D.
So you know this this little globe here that you put well that's 3D and then you can move that on top of the text which makes it look really nice. So a lot of
like every skill can be anything you know it can be like a batch design uh like this one and you can have uh you
all of these are also copyable. So, for
example, if you only want just the colors, you can just copy the colors or you just want the typography. So, not
only do you learn how to sort of like add to your arsenal all of these keywords that you did, what is font smoothing, what is sound font, what is
system font, what is a a body font, or what is the secondary color, what is a secondary button. So all of these things
secondary button. So all of these things are really useful when you, you know, chat with your AI agents and, you know, sometimes I condense it into just one
word. Okay, fix the spacing, fix the
word. Okay, fix the spacing, fix the gap, you know, fix this, fix that. And
it it's just so powerful to learn all of this stuff because it's all part of the design and it it holds so much richness to how you can manage your design. And
it must be cool for you because you've been you know you've been teaching designers for years now and these are you know mostly
I mean trained designers. Now anyone
is a designer.
That's such a good point honestly. Um
you know when when I first started nobody was using like most designers were not coding and nowadays everyone is coding including non-designers.
uh you know before like 10 20 years ago everyone was using Photoshop and then Sketch and then Figma but nowadays everyone is a designer and everyone is
kind of like downloading a template or an HTML or design MD and then suddenly they have the most beautiful landing page. Sure they oneshot it. Sure, they
page. Sure they oneshot it. Sure, they
don't know how to change it or make it better, but they still have an amazing oneshot, you know, oneshot prompt. Uh, but what I want to teach here is the whole workflow
so that you don't end up with just a oneot shot thing. And how do you, you know, can you guess how many prompts that I use to build these products? Just
give me a number. How many prompts do you think I use?
It's definitely not one shot.
I don't know. Couple couple dozen. 20 25
at least a thousand.
Yes. This is how obsessive one can be when it comes to creating. Yes. Like I'm
building four products right now. Uh you
know Aura New form. Well this I don't really count it as a product. Uh I have a Dream Cut which I'm going to be re revealing soon. It's a Mac app. And you
revealing soon. It's a Mac app. And you
know, I'm also rebuilding design code from scratch. So, four product all at
from scratch. So, four product all at once. And I'm not even even including
once. And I'm not even even including the side products like this one, which honestly I love using it just because I'm able to tell my agent to write everything for me and I'm able to just
generate these images, these YouTube covers using a history of my portrait that I save into this because there's no tool that does this, right? like you you build tools literally because nothing
else is doing it and there's nothing else that has a slider that says okay I want this to be exactly or I want this to be loosely inspired like have you seen this UI before?
I've never seen that and I see a lot of products.
Exactly.
And the the only reason why you we're able to kind of get there is because we're building something for ourselves, right? And um it's such a powerful
right? And um it's such a powerful thing. So if you look at the whole
thing. So if you look at the whole workflow right you you start with reference every every designer every someone who starts drawing something they always copy first they always start
with reference the designer MD or in in most cases they're just taking like copying a prompt some somewhere and then we generate we inspect and then eventually using the designer MD you
systemize and then like I said you iterate this is where I get like to a thousand iterations and then you you know and then you remix it to turn it into more mediums such as
the slide, you need marketing material, Instagram slides, promo videos, you need like intros, you need uh you know something for your hyperframes or for your remotion, whatever it is, you're
essentially remixing at this point because you're happy because you you've done a thousand iterations. You're happy
with your product. You're happy where it's going. you you feel there's a soul
it's going. you you feel there's a soul to it because I think most people what they tend to forget is that humans they don't see the soul across the street we
do okay we like we're innate to that when you you you can feel I don't know how how to say it but Steve Jobs said it very well when you use a product
and when you really like take a magnifier and you look into it you really feel the care that is put into it it's not because we have AI I that we we
can just skip all of that care, right?
It just happens that that care is now residing into the prompting and the sort of the workflow, the club, the you know the open claw, you know, the things the
thousand iterations that I do. I've
never worked more more in my entire life on more products on on like on more promps in my entire life than now. AI is
not making me lazier. AI is making me more work more and yeah, you know, and you know, we we get into the expansion and then we export our product and it
becomes like a final product that we can ship.
So, iteration versus remix. Uh this is a very important concept like I like I mentioned in my slider iteration is when you're happy with the result and you want to kind of like do small
incrementations and remix is when you want to you know build a new product category for example. So I I love the idea of iteration more and I use this I
would say 90% of the time and 10% of the time and then yeah I already did the did the demo. Um, okay. So, we can talk
the demo. Um, okay. So, we can talk about what designer what what has changed for designers. So, what what I believe is that everything is changing
and we're doing a lot less of the moving pixels, moving rectangle and res resizing things. We're doing a lot more
resizing things. We're doing a lot more judgment per minute. In fact, you know, for me, the agent is more like someone who's uh doing a lot of the sort of the
moving pixels and the coding and then I have to make the right decisions. I
remember the CEO of Amazon was saying like if you make a really good like one powerful decision in a day or a few powerful then that change your entire business. And I think I you know I agree
business. And I think I you know I agree with that. You have to make these
with that. You have to make these extremely powerful decisions and also you have to make these incred incredibly small decisions as well just because the
AI is not intelligent enough to make the smaller decisions yet but eventually it's going to get bigger and bigger. The
decision is going to become bigger and bigger. Um and then you know that's kind
bigger. Um and then you know that's kind of what's changed. We're we're shifting our uh you know our creativity and we're shifting to something that is more you
know uh looking for high level. I've
never done more marketing in my life.
I've never done more YouTube videos in my life or or slides and and promo videos. So yeah, this is what's changed
videos. So yeah, this is what's changed where we're now everyone's like a creator. Everyone's like an Instagram,
creator. Everyone's like an Instagram, you know, uh filmmaker of some sort. So
this is you know I think this is what's what's happening. Um there's so many
what's happening. Um there's so many ideas that we can create and uh yeah you know I don't want to get too too deep into the slides. I want to get to your questions obviously.
Yeah. I think you know just your point around like uh you've never done more in your life. I think what's also
your life. I think what's also interesting is like you're you're a team of one. Am I is that correct? Like is
of one. Am I is that correct? Like is
that am I correct?
I'm I'm a team of many, but not because of what I'm doing right now. Right now,
I'm kind of like a team of one. Like,
all of these products I'm showing right now is me building them by myself.
Yeah.
Uh but the reason why I still have a team is because I started in the days of design code and I built this team uh that I grew really fond of. They
started from nothing. They haven't gone to school like myself. I have no I haven't gone to school to study design.
I drop out of college and then I learn everything on the field. I started my first job at 18 and then you know started my my first company at 22. So uh
you know a lot of like everyone in my team started from nothing. And uh you know I feel very attached to them which is why I have them with me. But you're
right you know like a like all of these product I started by myself. I work on them for a month a thousand iterations maybe more. some some of them 10,000
maybe more. some some of them 10,000 iterations and I arrive to a point where it's mature enough and then we get to the team to to build templates and
videos and and and sort of like the material that expands on that and um you know I came across this this quote this
fake quote from Steve Jobs on his on his final uh you know bed you know when when he uh he was passing he but it's it's apparently it's a fake one But it was
saying like if you want to go if you want to go really fast you start alone you start solo but if you want to go far you need to be in a team. So that's what
I think right now like most of us we start solo because we cannot go any faster right we we're like operating a
fleet of you know 10 20 agents all at once and that's great but eventually you need to get people with you know you
need to be part of a mission and then you need to sort of sort of like uh you know make these videos that feel more authentic because people crave authentic
authenticity. They want real people.
authenticity. They want real people.
They want real craftsmanship behind all of these pixellet at some point because you know the cracks are going to show if you only use AI the you know the whole way.
Yeah. I think there's I think there's two types of people. I think there's the first type of person which is what you're saying which is like go build product market fit, start scaling and
then from there hire a team. And the
second type of person is the person who just loves being a lone wolf, you know, who just loves doing everything themselves. And I think what's cool
themselves. And I think what's cool about what you're doing, um, you know, you're essentially building a holding company of products as a oneperson
business. Um, yes, you know, some some
business. Um, yes, you know, some some of your businesses you're scaling with, you know, with people and stuff like that, but, you know, the majority of it is is being run by one person. And you
couldn't do that a few years ago. And I
think more importantly than you know within the context of this episode it's like you're creating beautiful products like these products that you're creating
are stunning they're nuanced they look really good and I want to end just with you know what what you know in terms of building beautiful products you know we
talked about design MD we talked about skills we talked about a lot of these other tools variant aura um some of the new tools you're working on. Is there anything else you want to
on. Is there anything else you want to leave people with in terms of how you can create jaw-dropping designs?
Yeah. So, like I said, your only moat is you being able to catch up with what is going on because if you look at everything that is legacy that is already solved with all of these big
companies that have millions and and nowadays hundreds of millions in the bank to tackle on these big things. So
as people who are starting new ideas, the only mode that we have right now is just we can you know just click a button and we can say we you know we found this
new model it literally uh cooked all the designers and whatnot. Uh it's funny I know I know we all hate it and it it becomes a meme but at the same time it
it reflects the reality in which we are today which is that that's how we survive as a speci right we cannot compete anymore with the big companies
and we have so many ideas in our head and we can finally realize them with just a few prompts at at least to get to an MVP and that is usually uh good
enough to launch a And there's just so many ideas because of it. So for example, design.md just
of it. So for example, design.md just
came out and I already built like a bunch of features and I could totally build a startup out of that if I wanted to, right? QA, right? Design uh memory.
to, right? QA, right? Design uh memory.
uh this is what's solved a lot by by open claw nowadays is when when the idea is like it has the whole memory inside your disk inside your computer uh you
know reusable taste marketplace and I want to leave with one final thing which is that uh taste is the real value here and when I say
taste I don't necessarily just mean design taste obviously design taste is very is very cool and is very powerful and I think that's my secret sauce but for a lot of people your taste can be
you know like if you look at barista the taste of going of making so many co cup of coffees every morning eventually knows exactly how to do it taste in
coding taste in building apps you have to just be surrounded by good design right you have to look at good designs
not just be served by it but also to look for for it everywhere. You have to use every app in your niche. You have to follow every uh you know makers and
creators in your niche. And niche is the key word here because you cannot compete anymore with people who are generalized.
It's too difficult nowadays. We want
authenticity, we want niche, we want taste. And if something looks like
taste. And if something looks like another thing, it it kind of reduced the value by like almost 10 to 100x in my opinion, right? Like nowadays, I see a
opinion, right? Like nowadays, I see a website with purple gradient, I'm like, I don't want to I don't want to even want to scroll anymore. And I'm sure a lot of people feel the same way when we see like a website that looks just like
another one. So yeah, develop your
another one. So yeah, develop your taste, rinse and repeat. uh you know follow what's going on and you know get get that to that mode that you have and
uh learn the workflow like everything that I taught here get your designer MD uh get the the templates learn about the skills and the prompting be behind the
skills and then I think you're going to be doing just fine.
Mhm. I love that. But I also think uh a lot of us have second brains for our notes, our meeting notes, ideas that we have, but a lot of us don't have a
second brain for design inspiration.
Uh so I think the idea of when you see something in the real world or on the digital world where you're like this is really cool capturing that and putting
it somewhere where you're like you can you know when you're when you're trying to create something new you can refer back to your second brain for creative inspiration. What do you think about
inspiration. What do you think about that?
100%. I mean I think whether you call it a second brain or your creative side of the brain or you know something that keeps you going because you know we
crave purpose. We crave to be praised
crave purpose. We crave to be praised and you cannot get if you cannot get there uh you know you can get not get to that purpose if you don't somehow get
excited by it and and kind of explore something new and adapt to a new reality. And I I think like I said,
reality. And I I think like I said, taste is so so important. This is where we develop that we make all of these micro decisions super quickly. Uh in in
an instant, you can tell right away if a design is good or not or if there's a care behind it or not. You know, you touch like a phone like an iPhone and you're like you feel right away this is
extremely high quality and you want to use this uh as your you know, as your main daily driver. So yeah, you know, please use your your your creative brain. Please use your second brain.
brain. Please use your second brain.
Please use your uh you know, your taste every step of the way. And don't don't let AI do everything for you. And even
if you do let AI do a lot of things for you, make sure that it's part of a workflow that you already mastered.
Right, Mang? I appreciate you coming on. I'll
Mang? I appreciate you coming on. I'll
include links where you can follow Mang to get some creative inspiration as well as links for some of the tools he's working on that you can go and play with. Go check it out in the description
with. Go check it out in the description in the show notes. Thank you so much for coming on. Um I hope you come back on
coming on. Um I hope you come back on soon again.
When when Google or you know or you know Open AI and cloud come up with something new about design, I'll be happy to come on again. I'm I'm super super honored to
on again. I'm I'm super super honored to come here. You're you're a good friend
come here. You're you're a good friend of mine. You also come from the same
of mine. You also come from the same town as me. You speak French like me, or at least your family do. So, it's always a pleasure, Greg. And thank you so much.
This means the world to me.
I appreciate you, man. I'll catch you later.
All right. Bye-bye.
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