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Hafu Go is honest about money as a MASSIVE YouTuber

By Click And Tell

Summary

Topics Covered

  • Quit job for mental clarity
  • Curiosity fuels universal appeal
  • Stupid questions drive virality
  • Content transcends cultures
  • YouTube trains company building

Full Transcript

My second most watched also has like 250 million views and it's also like a very stupid question. It's like what happens.

stupid question. It's like what happens.

The question is at what height does a brick break? [laughter]

brick break? [laughter] [music] [music] >> There's like so many struggles that we face in the beginning. Um a lot of it is just like internal mental struggles, you

know, things we have to work through in our mind. Um but yeah, I think I was

our mind. Um but yeah, I think I was able to give them some guidance.

>> When did it become lucrative for you?

>> Um probably after like uh four or five years.

>> Yeah. You know.

>> So wait, you moved out of your parents, you finished university, you moved out of your parents house.

>> Yeah. I I stayed for like um >> uh I finished university. I was still staying at home because it's COVID.

>> Okay.

>> Um and then after two years, I finally moved out. Um

moved out. Um >> yeah, I I was in the beginning uh when I was making videos in school, I would like watch all

these big YouTubers. Uh I'm like, whoa, they have like a budget of like $10,000.

That's insane. M

>> uh and I was like, if I could have a budget of like $30 for each video, I could do so much. [laughter]

[clears throat] >> Um and after probably like four years, like I

was making like a,000 or $2,000 off of YouTube per month. And um uh during COVID, because I didn't have any expenses, uh that was when I'm I was

still working a job on the side. um

online, >> but I was like, I'm ready to go full-time because the other job was taking up too much mental space. Even

though it wasn't taking up that much time physically, um it was taking a lot of like mental clarity and I wanted to focus all my mental energy on creating

content. And I decided to go full-time

content. And I decided to go full-time even though I wasn't making as much money from my job as I did from YouTube.

And uh a month after I was like I I knew I could but I didn't know how long it would take.

>> And it just so happened the month after I closed like a sponsor and I was able to make the same monthly income I did from my job. Nice.

>> It was just like the universe works in magical ways, you know.

>> That that gave me a boost of confidence >> um >> that I could really pursue this. So,

this >> this is a screenshot of my most viral short. It has I think now 270

short. It has I think now 270 million views.

>> Oh my goodness.

>> It's called What Happens If You Trap Smoke in a Box.

>> Yeah. So, what I think is super cool about kind of what >> the videos that you're making that people really latch on to is it really just is the dissolation of that the idea

of curiosity. M

of curiosity. M >> so when you're going through as we go through his entire social journey, right? You see how that uh how that

right? You see how that uh how that changes and how you distill things down.

I'm curious about um if I can do this skateboard thing. I'm curious about

skateboard thing. I'm curious about Shell and training. Eventually it

becomes I'm curious what'll happen when I do this with this. And people are like me too.

>> Yeah. [laughter]

>> Did you find that that was another big shift in the way that you start to create content and ideate content?

>> Yeah. I mean, after I started doing short form, uh, I realized like content doesn't have to be so serious all the time right?

>> It could be like these like little fun things, fun little experiments that I do. Yeah.

do. Yeah.

>> So, yeah, this is how that came about.

>> Yeah.

>> I think that's the what I think you texted me and I'm like, whoa. I think

200 like have you comprehended how many people are watching this particular video? Like, how does that hit you?

video? Like, how does that hit you?

>> Yeah. I don't know. It's kind of crazy.

>> What's going on, right?

>> Yeah. Um, I don't know. It's crazy. Uh,

[laughter] but my second most watched also has like 250 million views. And it's also like a very stupid question. It's like what

happens. The question is at what height

happens. The question is at what height does a brick break? [laughter]

>> But what's cool is like >> but again it's a learning kind of video too, right? It's

too, right? It's >> also something that is like very universal, right? You don't have to

universal, right? You don't have to understand certain concepts to get like what happens when A and B meet.

>> Yeah.

>> Right. And so I'm curious like in your travels and I'm not sure how often you get to travel uh to different countries in the world, but what your experience is with people that recognize you and go

yo right, you know.

>> Yeah. I was just in Dubai um like last week for the UFC event Abu Dhabi and then I went to Dubai >> and uh >> there was like a guy that came up to me

in Dubai Mall and I'm like I don't I don't even speak your language. Yeah.

Yeah. But like everyone there speaks English so they recognize me. Um so this is Yeah. It's crazy how like conte so

is Yeah. It's crazy how like conte so universal and like transcend cultures and geographies. So, you know, given the

and geographies. So, you know, given the sort of like shifts that you've made in your content and you said earlier on that there's so much more that you want to do, what what is sort of like the

next phase of this of this of of HuffGo?

>> Yeah.

Um, I think obviously I just want to do more of what I'm doing and bigger. So, um, working on

building out like a production team to help me, um, make more videos and bigger videos. And also in the future, I want

videos. And also in the future, I want to create big companies. Um, and I think YouTube is a way for me to learn along

the way. And eventually, I if I find

the way. And eventually, I if I find something that I'm really passionate about and I want to dedicate my whole attention to, >> that's when I'll focus on the company.

And uh >> obviously I'll still be doing YouTube, but it is YouTube is >> such a or like content creation in

general. It's such a

general. It's such a unique opportunity that allows me to explore the world while still making a living.

>> It's something that would not have dreamed of like before. Um I am incredibly grateful that I'm able to do what I do. when you say explore the world uh and with everything that you've

done, is there something you want to do right now that you're a challenge or something that you want to go for?

>> Um right now, >> no, no, not not really. Uh I think right now the challenge for me is building the team.

>> Okay.

>> That that's like the the challenge for me right now.

>> Yeah.

>> Yeah.

>> And how are you building that team?

Uh it's it's a lot of skills I got to learn, you know. I got to learn to uh hire people. I got to learn to lead

hire people. I got to learn to lead people. I got to learn to manage people.

people. I got to learn to manage people.

It's it's it's a lot. Um and I think one thing that's been really helpful is because of social media, I now am able

to get access to more events and people.

And at these events, I can ask people questions. Yeah.

questions. Yeah.

>> And it's like, how did you do this? How

did you do that? And just yesterday, I was like at Bufferfest, I was asking some creators like, "How do you manage your team?" Um, "How did you hire

your team?" Um, "How did you hire people?"

people?" >> And that's something I love. I just love asking questions. And social media

asking questions. And social media allows me the opportunity to ask more people good questions.

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