Her Cold Email Strategy Has a 43% OPEN RATE!

the industry average open rate for

emails is alarmingly around 6% and if

you want to be even more terrified the

average reply rate is .9% not even a

full percentage point but when you

compare that to show me you know me open

rates here's what we look like an

average open of

43% and an average reply rate of

20% that's incredible and it's unheard

of in the sales World which is

unfortunate but also not so unfortunate

because what that means for you is

there's a massive opportunity for you to

stand out in Executives inboxes simply

by putting some thought into what you

write let me show you what an executive

inbox usually looks like it's not pretty

right available to talk can I make an

intro quick introductions quick question

there's so many subject lines that are

all generic they say personalization at

scale and they secretly say I want to

sell you something

you can do so much better than this and

you've got to do better than this if you

expect anyone to open read and reply to

your email now let's get into exactly

how you're going to do

[Music]

this the subject line is the most

important part of your email this is

where you have just a few seconds to

capture the attention of the CEO VP or

whatever executive you're reaching out

to the subject line could look something

like this

now when you read the subject line I

want you to again reflect does the

subject line make any sense to you if

you say no then we did our job correctly

this email was written specifically for

the chief Logistics officer of Tori

Burch a multi-billion dollar company and

here's what happened in less than 10

hours of that very first email being

sent the person responded and they said

your email stood out in a sea of emails

that I get every single day now here's a

really cool thing about the subject line

as well this is where you can start to

scale this what other Executives do you

have that were in that same fraternity

think about how this is a great

opportunity to use that same subject

line and to use it on multiple

Executives while still making it look

like it was just for them a couple of

other tips think about how to break up

your subject line shorter is not

necessarily better you don't have to

adhere to less than four words and you

can use plus signs as a great way to

break up the verbiage in your subject

line referencing those exact tips here's

an example of a subject line that would

work on me Switzerland plus liip

cheeseburger plus your company name I

want you to think about the subject line

again it makes absolutely no sense to

you and it makes absolutely no sense to

anybody that you know except for me I'm

originally from Switzerland I was born

just outside Geneva I live in Washington

DC and I often wax poetic about the

cheeseburger Ella Diplomat and your

company name doesn't make any sense to

me but the first two things do so it's

at least going to get me to open up the

email and see what it is that you have

to say about the incredible show me you

know me that you did on

[Music]

me the second most important part of

your email is the first sentence your

subject line plus your first sentence is

what's known as the preview text and

that's primarily what determines if your

email gets read There are two different

approaches that I'd recommend trying

here at my compy Sam sales our go-to

first sentence is this hi Bill we have

yet to be properly introduced but I'm s

Kenna and now a couple things here a lot

of people will say not to introduce

yourself in the first sentence it's a

waste of space they say but here's where

I differ in opinion when you put

together a subject line that shows that

person that you know them and you've

done research and you pair it with we

have yet to be properly introduced what

you're signaling to somebody is that

perhaps we should have been introduced

and that you do know something about

them

now another example is to go right into

the show me you know me don't waste any

time you might say something about their

dog in the subject line and then say

something like this in your first

sentence bill I saw your recent post

about your adorable furry companion

sprinkles and and then tie it back to

your own dog you'll see some of the most

highlevel Executives often post about

their dog so a great way to open up the

door with them is to reference those

animals and again to think about an

authentic tie right back to you

[Music]

your value proposition is not what you

do most emails that we see say what the

person does now that's a marketing email

so your value proposition is truly the

challenge that you solve what is it that

you do for that particular buyer and how

can you help them I see this kind of

value proposition all the time s hiring

we see most C struggle because they

ignore this challenge we see want to

hear more now we see emails like this

because we're often encouraged as

sellers to write short short short

emails but again I beg to differ here

longer is better and here's why we have

to convince our buyer that time with us

will be well spent when you state

something specifically that you can

solve for them then think what is the

next big objection what is the buyer

thinking and what's their rebuttal you

stating that you can solve a challenge

for them isn't enough you might get them

to either object say we don't need that

we say we already do that something like

that so we've got to get around that

objection to begin with let's take a

look at an example that someone on the

Sam sales team might send to a prospect

let's say our value proposition starts

with this if you're anything like our

clients you see your usage rates of

LinkedIn sales Navigator hover around 5%

of your licenses we can train your teams

and bring that number up I also know

that my most common objection is eh we

have a customer success manager at

LinkedIn we don't need this so if they

said that to me or if they responded to

me in that way what would I say back

this is what I want to write succinctly

in the first email you likely have a

customer success manager at Link in but

rather than having them teach you what

buttons to push our team will teach you

how to use this platform to sell in the

same way that she did when she was an

executive at LinkedIn for her teams so

what that does right for that buyer is

huh oh so maybe there is something not

only that Sam can do to improve our

rates but to change how we use the

platform and finally what you thought

would never come the end of the email

how do we close it for starters with any

outbound email and I would tell you even

referral emails where you get

introductions that are inbound do not

use a calendar link why don't we want to

do this it's presumptuous it's a little

rude and it puts the onus on the

individual to schedule time with you

here's the other thing that I don't like

about it now that individual is working

around your calendar instead of you

working around theirs another thing to

avoid is writing something along the

lines of do you have 15 to 20 minutes

tomorrow to chat or would Monday at 1:

p.m. work again the reason for this is

it's presumptuous in terms of a short

timeline tomorrow or it gets too

specific and it allows the buyer to say

no to Monday at 1 and then you're left

in a pattern of chasing them

what I would tell you to do instead is

something that looks different and that

looks like this simply say do you have

time over the next week or two to learn

more let me know what works for you and

I'll send a calendar invite along

accordingly nobody sends scripting that

looks like that so not only will you be

different but you'll take their timing

and their calendar into effect allowing

you to schedule the call you to control

the timing and even for you to rearrange

things on your calendar to accommodate

them

[Music]

I've just walked you through beginning

to end exactly how to structure emails

that will get replies from high value

prospects if you want to see a few

examples that put it all together I

encourage you to check out the resources

section of this course I also want to

challenge you to start putting this all

into practice set a goal for yourself

perhaps it's just 20 emails per week

remember quality over quantity but start

practicing these emails writing with

this new scpt following these new

techniques that I've taught you and I

promise you will start seeing results

[Music]

immediately hey there hopefully you

enjoyed this cold email course with Sam

McKenna there's a lot of value packed

into the video so don't forget to review

the key takeaways and if you're looking

for more content like this you can head

over to Apollo Academy where you can get

access to these courses before they hit

YouTube