How Anyone Can Make $1M in 24 Months: Social Media & Marketing Playbook for 2026 | GaryVee @ Aspire
By GaryVee
Summary
## Key takeaways - **Buy Wholesale, Sell Live**: Buy anything at wholesale that has higher retail value like shirts, hats, toothpaste, then sell on TikTok Shop and Whatnot live shopping. Every single person here can make a million dollars in profit a year in 24 months if willing to work. [00:04], [01:42] - **Live Shopping Proven Massive**: Live social shopping is a half a trillion dollar industry in China, this already happened. Whatnot is going to do 7 to 10 billion in sales this year in the US on an app no one heard of. [03:03], [03:23] - **AI Wave: Ride or Drown**: AI is one of the biggest tidal waves of our time, spend 100 of your next 1000 hours awake downloading every AI player like ChatGPT, Perplexity, Gemini, Grok to get comfortable and ride it. Head in the sand praying for regulation means if it fucks you up, it's your fault. [10:56], [11:25] - **Self-Awareness Over Money Hunt**: You're not looking for information how to make money, you're looking to figure yourself out how to put you in a position to do it. Use ChatGPT to find wholesale sources, go into debt if needed, there's always a way until you decide there's not. [04:35], [05:23] - **Detach from Money, Embrace Joy**: I made it because I was this happy the whole way, not because money made me happy; detach from success and money, find simplicity and joy in the game like a kid building a sandcastle all day. Money is not freedom, freedom is from money. [00:45], [24:09] - **Stop Blaming, Take Accountability**: At what age are you allowed to take accountability for everything in your life despite bad neighborhood, narcissistic dad, wrong industry? Human culture has you believing it's hard, but Gen Z has unlimited opportunity from bedroom with phone and AI. [13:38], [05:40]
Topics Covered
- Seek Freedom from Money
- Live Shopping Yields Million-Dollar Profits
- Ride AI Wave or Get Crushed
- Take Accountability Past 18
- Detach from Money Chase Joy
Full Transcript
Buy anything at wholesale that people buy. Anything. Shirt, hat, toothpaste.
buy. Anything. Shirt, hat, toothpaste.
Go on Tik Tok shop and on whatnot and start selling it. Go hard and every single person here can make a million dollars in profit a year in 24 months.
Dead. But I'm telling you, live social shopping, it's a half a trillion dollar industry in China. This already
happened. Every single person in this room, if you're willing to work, will make $1 million in profit selling plants, glasses, mugs, ties. Tell me why not one person in this room in 24 months
is going to do what I just said. You're
looking to figure yourself out how to put you in a position to do what I just said. That is what I'm here for. If
said. That is what I'm here for. If
>> someone believes that money is freedom, they're already enslaved to money. What
you're looking for is freedom from money.
From money, not not that money will provide you freedom.
>> Correct. My favorite that I get. Oh,
Gary, but you're all happy and like this now cuz you made it. I'm like,
[ __ ] I made it because I was this happy and like the whole way.
You know, it's always these things and it's only this.
There's a million ways to make money.
I'll do it right now. Buy anything at wholesale that has a higher retail value and go on Tik Tok shop and whatnot the app and sell it on live shopping because
the QVC of social media is now here. Buy
anything that people buy. Anything,
shirt, hat, toothpaste, buy it at wholesale. Oh, Gary, how do I get it at
wholesale. Oh, Gary, how do I get it at wholesale? Use chat GBT and be like, I
wholesale? Use chat GBT and be like, I want to buy toothpaste wholesale.
Take it in. Go on Tik Tok shop and on whatnot and start selling it. Go hard
and every single person here can make a million dollars in profit a year in 24 months. Dead ass.
months. Dead ass.
Now, let's stop. Play with me here. Who
here would like to make a million dollars for themselves? Not the business makes a million. I'm talking the business makes three million, you make a million. Who would like to Who would it
million. Who would like to Who would it be better for in this room to make a million dollars take home in 24 months than what you're doing now? Please stand
up. Stand up. I want to see. Might not
be for everyone. I just want to see who sit down.
Thank you. Okay, now let's keep playing.
75 80% of this room stood up. I'm going
to say it slow. Buy any obviously the more work you put into what I'm saying, more research with chat GPT for free, the more upside you'll have, but buy anything at wholesale. Meaning you have
to buy like if you buy something for 10 bucks, but then you Google it or go to Amazon and it's nine bucks, you're out.
You have to buy something for five that you can't find anywhere else for less than nine. You need to have profit.
than nine. You need to have profit.
But I'm telling you, and I think some of you have been following me long enough that you know I'm good at this trends thing.
Live social shopping. It's a half a trillion dollar industry in China. I'm
not Nostradamus. This already happened just in a different part of the world.
Whatnot. And how many people have whatnot on their phone right now? Raise
your hand. Not bad. Nine 12, right?
Probably. How many have whatnot because of me on your phone? Raise your hands.
Right. Okay.
>> The same nine.
>> The same nine.
>> Whatnot is going to do 10 billion in sales in GMBB gross merchandise value.10
$10 billion worth of stuff this year is going to sell on whatnot in the US. 7 to
10 billion. You can't get it's a private company. We're all trying to figure out
company. We're all trying to figure out what it is. It's going to do 7 to10 billion in sales on an app that no one in this [ __ ] room ever heard of.
So, I'm going to I'm we're going to keep chopping some wood here. I'm telling all of you that every single person in this room, if you're willing to work 9 to7, 9
to8, like I can't have you work 9 to1, we'll make $1 million in profit selling plants glasses mugs ties.
Now Andrew tell me why not one [ __ ] person in this room in 24 months is going to do what I just said.
That is what I live for. That is why I'm here. That is what I'm curious about.
here. That is what I'm curious about.
And that leads me to You're not looking for information how to make money.
You're looking to figure yourself out.
How to put you in a position to do what I just said.
That is what I'm here for. Does that
make sense? Right. I just told you I'm right.
I am right. Now listen there. We can get very detailed. Someone's like, "Gary,
very detailed. Someone's like, "Gary, I'm $13,000 in debt. How do I like even start? Like I don't have the money." I'm
start? Like I don't have the money." I'm
like, "Go $16,000 in debt." Credit card companies love to [ __ ] you.
So get that first 3,000 that way. I
don't know. [ __ ] go to that shady ass dude in the [ __ ] city who will lone shark ass. take that 2,000 bucks from
shark ass. take that 2,000 bucks from him. You might die, but
him. You might die, but but if you listen to me, you'll pay him back and you'll be on your way. Like,
there is always a way.
>> Yeah.
>> Until you've decided there's not.
>> And that's actually my biggest concern right now. And the biggest concern I
right now. And the biggest concern I have right now is the mechanism. I don't
believe in this matrix [ __ ] and all this, but human culture right now has all of you believing that it's hard. My
favorite, Gen Z. All day long in social, they're getting fed propaganda. You have
it worse than your parents. This is the most [ __ ] up generation. [ __ ] the boomers. They [ __ ] it for you. I know
boomers. They [ __ ] it for you. I know
40,000 23 year olds making a million dollars a year.
You can literally now sit in your [ __ ] bedroom and make videos on TikTok and [ __ ] cook.
This is the greatest era for a 22-y old.
Who's over 45? Raise your hands. Could
you imagine if we had this [ __ ] We had to work at [ __ ] Kmart and Burger King and pay our dues.
[ __ ] kids are going into corporations right now thinking they should be senior vice presidents.
Everybody who just raised their hand over 45. We didn't say a [ __ ] word
over 45. We didn't say a [ __ ] word for the first 5 years.
This is the greatest era to be a kid.
And now AI is here. Are you kidding me?
So cool. You could read some chart that says something about the macro fininancial system in the world. The
[ __ ] does that have to do with you? You
as a kid are [ __ ] weaponized with your phone with a superco computer and unlimited opportunity and unlimited time,
but because you believe it, you're dwelling.
I don't believe them, Andrew. I do not believe the people that sell fear and I do not believe the people that
sell negativity. I believe it's fully in
sell negativity. I believe it's fully in their own self-interest. I think parents sell fear to kids out of their fear of their kid getting hurt because they love them so much. So, it is their
self-interest not instilling good things for their kids. I think politicians are on a [ __ ] historic run of selling fear on both sides of the aisle and I
think you [ __ ] people listen to him and I think you should stop.
>> You got more to cook on that one or you want to go to uh >> let's bounce around.
>> You want to bounce out >> anywhere you want to go.
>> All right. Let's go to uh my favorite topic right now that you talk about uh AI.
>> Yes. because uh you have a very unique look inside of it. Uh very very uh I'll even say a little bit behind the scenes stuff that maybe other people don't get to always see. What do you see with AI
happening right now with business in uh business owners right now?
>> Who's over 50? Raise your hands.
You should be winning this game. Here's
why. You watched in the early part of your career computers and the internet come in and change paper and fax machines and beepers and you and so that
means you've seen historically a very big technology come along and reshape everything.
This is absurdly big. I I cannot I cannot tell you how big this is. It is
so big. Um but I think it's big good.
And again, I know I'm by myself up here.
I know everyone's like, "This is bad and I'm going to get fired and everything's bad and the robots and humanity and bad and I'm a rapper and my shit's [ __ ] up and it's bad. It's all bad."
But I'm going to bet it's not. I think
it's going to change.
Uh, when the tractor was invented, 85% of humanity worked on farms and that was bad until it was actually good. I think it's going to advance us.
good. I think it's going to advance us.
Do I think people are going to get caught up? Yes. But I also don't see
caught up? Yes. But I also don't see anyone in this room. They didn't cry for the biggest salespeople of the yellow pages when Google came along and wiped them out.
I don't see any of you crying for the yellow taxi cab medallions that used to be worth a trillion dollars in Manhattan before Uber came along. You're not
crying for them. Oh, you're crying for you. Oh, when Amazon came and killed
you. Oh, when Amazon came and killed every bookstore, you didn't [ __ ] rally.
You didn't give a [ __ ] because it didn't affect you. you're paying attention
affect you. you're paying attention because it's you're scared it's going to affect you.
So now the question becomes what are you going to do about it? I have good news for you about AI. This will be historically correct. I feel it very
historically correct. I feel it very much. AI is one of the biggest title
much. AI is one of the biggest title waves of our time. It's coming. You know
it's coming. Who here is aware that AI is brewing and it's going to be a big deal. Raise your hands. Good.
deal. Raise your hands. Good.
That means your excuses in 36 months of AI [ __ ] you up by you raising your hand is now null and void. If it [ __ ] you, it's your fault.
You know, so now the question is, what are you doing about it? Many of you are [ __ ] on it, thinking your subjective opinion on your Facebook group and in your kitchen has anything to do with
anything.
You like that one? I like it, too. I
think it's funny. Like, okay. Like you
think it's bad for humanity and stop dwelling about it and coming up with excuses because you don't want to put in the 100 hours of work to understand how to use it. Go grab a
surfboard and ride this wave. That
surfboard is your 200 hours of work and learnings and using it. Or do what I think a lot of you are doing. Here is
your AI strategy with the title wave coming.
head in the sand, praying for luck, hoping the government regulates it, hoping something miraculous happens, or just hoping you're old enough and you
just won't be affected by it that much.
I don't know what else to say. Here's my
answer on it. I believe every person here, if motivated by my words, should go home and spend 100 hours as quickly as possible, preferably over the next 100 hours, but I know people are living
life. So, I'll take the next thousand
life. So, I'll take the next thousand hours, 100 of your next 1,000 hours awake. And I want you to download every
awake. And I want you to download every AI player, Perplexity, Gemini, um, definitely chat GBT. I want you, all of you are on social media. I want you
on Twitter and X using Grock. I want you to use Facebook and Instagram's search because it's AI enabled. And I want you to get comfortable. Hey everybody, I'm not going to keep you long, but I've got
to tell you about GaryVee.com/stan
Stanto, an incredible tech stack for creator entrepreneurs and entrepreneurial creators is literally the tech stack based on what I wrote in Crush It and Crushing It and really the
thing almost all of you are trying to build. So, if you are one of those
build. So, if you are one of those people, go to the Gary Vee challenge that I've partnered up with this investment I made in Stan's store. I
believe in this. I believe in it for you. You'll see why I love it.
you. You'll see why I love it.
GaryVee.com/stan.
Go check it out. Now, back to the video.
Here is the craziest [ __ ] about AI. You
don't need me. You don't need me to tell you things up here. You literally go to AI and say, "AI, I'm a lawyer. What are
the five best apps as of this month to use for a lawyer in AI? Enter apps,
download, play. Next. AI chat. I am a fashion designer. What are the four best
fashion designer. What are the four best apps that have popped up in the last four months that I should know about download to make me more efficient with
AI? Enter. Answers. Four links. Click
AI? Enter. Answers. Four links. Click
download. Play in it.
We have become unbelievably good at pointing fingers. We blame everybody for
pointing fingers. We blame everybody for everything. The government, big tech,
everything. The government, big tech, Mark Zuckerberg, [ __ ] Trump, Biden, our parents. You don't get it, Gary. My
our parents. You don't get it, Gary. My
mom was an alcoholic. No [ __ ] We have gotten remarkable about like my question is so many of us grew up with adversity.
At what age are you allowed to take accountability for everything in your life? I ask all of you. What is the age?
life? I ask all of you. What is the age?
Like by the way listen I I hope my tone is not lost. People grow up with some [ __ ] Like I am not sitting here right like
people grow up with some [ __ ] But you know this your [ __ ] feels bigger cuz it's yours. I promise you whoever is
it's yours. I promise you whoever is like man my [ __ ] you don't get it Gary.
Promise you probably the person either to the left or right of you had it worse.
And so I ask you, when is it all your fault?
Is it 18?
>> It I think so. Is it 22?
Is it 30? Is it 40? Like when is it time for you to be like, "Yep, bad neighborhood. Yep. Dad was a narcissist.
neighborhood. Yep. Dad was a narcissist.
Yep. Grew up in a bad economic time.
Yep. Picked the wrong industry. Yep.
like got forced into a college by my parents and I shouldn't have taken on that debt like yeah like but when is it you today my man today
so you know AI you think Sam Alman invented AI come on come on wake up it's called evolution
some [ __ ] bought 50,000 horses the day before the car was invented Oh, you want to be in business and entrepreneurship? What the [ __ ] do you
entrepreneurship? What the [ __ ] do you think this is?
You better be lucky enough that someone like me doesn't decide to be in the business you're in.
So, what are we talking about? This is
real life. And so, I think everyone here can do it. But I think we have to get out of overcoddling and pointing fingers. And we got to get back to some
fingers. And we got to get back to some [ __ ] that works, which is I am in control. I am capable. By the way,
control. I am capable. By the way, self-awareness, too. I suck at a lot of
self-awareness, too. I suck at a lot of things. But just cuz you suck at a lot
things. But just cuz you suck at a lot of things doesn't mean you're a loser.
Doesn't mean you suck. If you suck at a lot of things, that doesn't mean you suck. It means you're a human being.
suck. It means you're a human being.
We got to get our self-esteem up. We got
to get our accountability up. And most
of all, we got to recalibrate what a necessity is and what's a luxury.
Everyone's like, I'm we're all broke.
I'm like, stop buying $37 [ __ ] martinis.
Like, Gary, you don't get it. It's not
affordable. I'm like, I do get it. You
buy Starbucks three times a day. Like, I
grew up in neighborhoods where every single person had a used car. I haven't
seen a used car in 30 years. People
[ __ ] leasing new [ __ ] with money they don't have.
Everybody's got six handbags.
My friend's father, when I was growing up, had one pair of pants and shirt. He
wore the same [ __ ] every day.
People that are broke have closets.
You [ __ ] are signed up to seven different streaming services. We need to talk to
streaming services. We need to talk to our grandparents. That's what we really
our grandparents. That's what we really need to do.
>> You want some good advice? Go talk to your grandparents. Unless they're [ __ ]
your grandparents. Unless they're [ __ ] up, go find some other old people. We
just got to get back to basics.
We got to get to back to basics mentally and we got to get to the future physically. Got it? You got to get on
physically. Got it? You got to get on that AI kick physic. You're like that was good like that. But your mindset needs to be 1939 but your activities
need to be 2039.
>> Yeah.
>> Winners don't tear down people, >> right? They're too busy winning and
>> right? They're too busy winning and actually cheering for everyone else.
It's incredible. A, I am a winner, but more importantly, I actually believe my mother parented me so well that I don't even have it in my mind to contemplate
envy and jealousy of someone else's success. Because a, as an rational human
success. Because a, as an rational human being, no one else's success, even a direct competitor, is actually coming
out of your pocket. And b, why would you waste energy on jealousy and envy?
because it's clearly taking away from you putting in the work. And I say I don't like using luck because I think luck is the weapon of choice of losing
players. But I did get fortunate that my
players. But I did get fortunate that my natural DNA is not jealous and envious and that my mother parented me in a manner that didn't accept it or
encourage it. So I am aware that I sit
encourage it. So I am aware that I sit here where in a room where a lot of people's DNA naturally took them that way or the people they looked up to
their parents or older siblings did instill that. I have many relatives even
instill that. I have many relatives even in my own siblings there's they're different than me. But I I beg on you, if you are sitting here listening to me,
if you do find yourself jealous or upset of a competitor or somebody in your Instagram feed, you must curtail that energy. It is [ __ ]
you up. It is complete waste of time.
you up. It is complete waste of time.
Everybody who hates on me every hour right now on Instagram has done nothing to stop me.
But they've done a lot to stop themselves. The [ __ ] are you worried
themselves. The [ __ ] are you worried about me for? So anyway, I laugh a lot when people I actually saw a clip today where someone's like, "Fuck Gary B.
He's, you know, he grew up rich." I'm
like, "No, no, I made my dad rich.
I spent 22 to 34." This is why for a lot of you who've seen my content a long time, I talk about patience. When I
started Vayner Media, my biggest company right now, Vayner Media, Vayner X, it holds all the agencies. We'll do $350 million in revenue this year. Revenue,
not valuation. Revenue. I started that company 14 years ago in another company's conference room because I had no money to pay rent
because I spent 22 to 34 working 100 hours a week including Saturdays because that's the only way you get to that many hours and Sundays building a business for my father and we were an im How many
people here are immigrants?
So, how many people here have worked in an immigrant family business? Raise your
hand. So, all of the people that just raised their hand will really understand what I'm about to say. Not only did I take my dad's business from 3 to 60 million in sales and a hell of a lot
more profit, and I worked a 100red hours a week, that man did not [ __ ] pay me.
I literally took that business from 3 to 25 million in the first 5 years and went from making 38,000 a year to 45.
I mean this. I mean this. The thing I'm most proud of is that I had the emotional strength, the patience, and the understanding of how life actually
works to devote the greatest years of my working capacity life when I was single and had nothing else to do to build a business for my father.
>> Yeah.
>> And then I started building mine. And
that is a level of pride that I sit up here with that will never be replicated no matter how many I mean I truly believe I mean it it's fun to be sitting with you. You know how passionate I am
with you. You know how passionate I am about this. I truly believe that I'm
about this. I truly believe that I'm going to build Pokemon and Marvel. Do
you know that Pokemon's worth $100 billion?
>> That's right. And so like I know I'm going to build it. You know I'm going to build it. You've been there from day
build it. You've been there from day one. I'm going to build it. It's going
one. I'm going to build it. It's going
to happen. And yet it will be the biggest thing I build. It's the company that will allow me to buy the New York Jets if that plays out timing wise.
>> And still it will be a distant second to building Wine Library for my father.
>> Wow.
>> I believe one of the reasons a lot of you have not maximized the financial success I assume I mean I don't know why else the [ __ ] you'd be at a conference at 9:00 a.m. on a Friday in DC. I assume
you're trying to build, right? I
genuinely believe a lot of you are struggling to get to where you want to. Not like struggling, but like you're
to. Not like struggling, but like you're not, you know, like you got something.
[ __ ] I want to I want to do 10 million instead of 1 million or I want to do 3 million instead of 400,000. I genuinely
believe this. I don't say this a lot and I put out a lot of content. So, this is going to be a good nugget. I think it's because you care too much about that part.
I genuinely believe the reason I and many people, you know, cuz a focus group of one is useless to all of you. I and
many that I observe that really cook really cook.
I think they're detached from the success and the money.
>> I just do. I just do think like like I was think about who How many people here have a good feel of who I am? They
follow me. Just by show of hands, thank you. That means, you know, I'm
you. That means, you know, I'm ambitious. I'm hungry. I'm building. I'm
ambitious. I'm hungry. I'm building. I'm
grinding. I turn 50 in a month and I'm waking up at 4:30 to give a speech and then run back to the Javit Center. I'm
going to be at that Javit Center like I'm at a flea market slinging [ __ ] I mean it. And then at 7:00 I'm going to
mean it. And then at 7:00 I'm going to go and have dinner with three or four of the biggest comic book artists because I'm trying to break into comics and I'm going to have the humility, even though I'm at to go, you know, and then I'm
going to go live stream tonight from 10 to midnight. Like this is the point in
to midnight. Like this is the point in my career where I'm supposed to be in the country club and all that. And I'm
not doing it because of the money. I'm
doing it because I love this game. I'm
doing it because it's joyful. I'm doing
it because I'm curious of how big can I make it. It's like a kid, you know, you
make it. It's like a kid, you know, you know who's one kid that always stops me in my tracks when I run through life is when I'm at I'm just walking maybe with my wife Moda or just like whatever. from
walking and if I see a kid building a castle, you know, like at 8:30 in the morning and then later I do another walk on the beach and it's like 1:00 p.m. and
that kid is still building. It's like
I'm like, I [ __ ] get you, kid.
That kid is just building. He's how can he make this castle? He make this castle before mom and dad say, "Knock it down and we got to go eat." And if you've seen this kid, and I think some of you
have, I assume some people have been to beaches.
kid cooks all day and the mom's like, "It's dinner time." And he just smashes it, smiles and bounces.
That is who I am as a businessman, as an entrepreneur. And I believe a lot of you
entrepreneur. And I believe a lot of you need to find that simplicity and joy in the game because I think the financial thing is wrapping you up. It's making
you tight. It's making you tense. It's
making you scared. And then I realized that it got me to the next place, which is why. And that's what got me into my
is why. And that's what got me into my content the last seven or eight years of like insecurity versus self-esteem. Why
are you doing it for them? The reason
I'm never scared is if I failed in all my businesses, I really don't care what you think about me failing.
In the same way that I can't hear you when you all just cheered for me, I can't hear you when you boo for me. I
don't play for you. I do not play for you.
The greatest clip in the history of cinema was when Ivan Drago lost to Rocky in the Soviet Union and he grabs the mic
and I speak Russian so I knew what he said before they translated for you. But
he loses if you remember, you know, and he like cries to the premier. He's like,
"Motherfuckers, I wasn't fighting for Russia in this ring. I was fighting for me.
And you guys have to get that mindset because a lot of you are worried about what everybody thinks about your house or your car or your chain or your bank
account. And that is why it's not as big
account. And that is why it's not as big as you want it to be.
>> That's it.
>> Truth.
>> I'm here. I'm here. I know where I'm at.
And I'm posting about comic books right now on my social.
And I have friends, like friends, they're like, "Yo, it's not a good look." I'm like, "Fuck you.
What do you mean it's not a good look?
What would you like me to post? Me being
in a private plane? Does that make you happy? You want me to sling a $500,000
happy? You want me to sling a $500,000 watch? You want me to show my Rasheed
watch? You want me to show my Rasheed Johnson piece of art in my house? Like,
what would you like me to do to be a good look for you, Johnny?
When you do it for you, you become free.
I'm not embarrassed to post about comic books. I'm playing for me. And then the
books. I'm playing for me. And then the truth will be the truth. Either I'm
right or I'm wrong. And I'm comfortable with being right or wrong. I need you all to get there because then you will do the moves that are required to build big. Because the reason you're not as
big. Because the reason you're not as big as you can be is you're scared to make the moves.
You want someone else's cosign. Andrew,
do you know how many people I've asked for business advice in my life?
>> Zero.
>> Zero. Now, this is important.
As I gotten older, I'm like, maybe, you know, it's like anything in life.
Anything too extreme is always wrong. I
think I went too insular. I could have probably used a couple of mentors or advices along the way, but I've just stayed in my own cocoon because that's
where I felt safest.
It just it was just good in the lab.
It's just good. And I don't want other people's advice because other people's advice comes from their yesterday and I'm playing for my tomorrow.
>> Well, that was a good one. I've never
said that before. Never said I've never said that [ __ ] before. Yeah. Yeah. Yeah.
I just, you know, if you notice when I talk about mentor, like when I put out advice, I'm like pretty highlevel contextual because I know your shit's too unique. So, it's hard for me to tell
too unique. So, it's hard for me to tell you need to do this. Well, you might not be like me. Well, Gary, uh, I'll give you a great example. Real estate,
>> my friends. The tax code is written for real estate. It's good.
real estate. It's good.
I own none.
None.
I don't like it. I'm not interested in it because I am not trying to maximize financially. I'm trying to maximize
financially. I'm trying to maximize creatively enjoyability fun.
I don't know if you know this, you all were not born for a long time. The world
has been going around for a very long time and y'all just got here. And I
don't know if you know this, but you're going to die.
And when you do, it's over. And I know some spiritual
it's over. And I know some spiritual [ __ ] You come back as a squirrel. I get
that [ __ ] But putting that aside, this is it. And so you're not born for a long time and you're dead forever.
So what the [ __ ] are you doing while you're here?
Maximize for joy. In fact, I would argue I want a lot of you in this room to make less money leaving here. Let me say what I mean by that. A lot of you are hurting
on happiness. And if you made $200,000
on happiness. And if you made $200,000 less, you'd be really happy. And I think that's a trade that's worth it as long as that's like from 700 to 500 5. You
know, there's there's, you know, there's necessities. If you're at 250 and you go
necessities. If you're at 250 and you go to 50, that's a lifestyle change.
But I'm telling you, we got to fight for joy. And especially in these times, you
joy. And especially in these times, you know, I I was an F DNF student, real bad, like the worst. But I was really good at history. And as I've gotten older, I've realized it's because history tells you the future. And like
I'm sure it's not lost all on anybody, especially sitting right here in DC.
It's not like tomorrow culture is going to get light again. For a lot of us, the next 20, 30 years is going to continue to be heavy. It's going to take a minute for us to pendulum swing back together.
We're getting pulled apart, which always is causing tension. So in a world where the outside is even more tense than ever, your inside needs to be more calm than ever.
>> And so I need you, this is this is mindset to business. Business is hard.
Entrepreneurship is lonely. I wake up every morning 100% of the world that I live is my fault, my
responsibility on me. I got nobody else.
Nobody else. I can't turn to no one.
It's all on me. And I have 3,000 employees in Vader X and [ __ ] one of my best guys [ __ ] had a stroke and is in big trouble and like that's just emotional let alone what I have to do to
replace him leading a huge company and I have Singapore and I have [ __ ] London and I have Latam and like every day and I'm in my [ __ ] with my people. So every
day someone's being diagnosed with cancer and having a miscarriage and sick and a house burnt down and like father died. I'm getting that email every day
died. I'm getting that email every day now because I want to know everything about every employee. So that's heavy emotionally. And then what about
emotionally. And then what about financially? You lose a client. This
financially? You lose a client. This
this [ __ ] is warfare.
>> When back you remember when we used to travel and you'd have to fill out the forms now it's all digital but and you would have to put occupation. The last
three years I did that about five seven years ago. Every time under occupation I
years ago. Every time under occupation I wrote firefighter.
Real talk. A because I [ __ ] love firefighters. Big ups to them. And B, I
firefighters. Big ups to them. And B, I truly believe that's my life because I'm literally sleeping, but I'm prepared for my phone to ring and I got to do something. And that's what this game is.
something. And that's what this game is.
So when it's that, why the [ __ ] do you think it's so hard? Why do you think so few people achieve? Social media,
mainstream media, the way the world is has you [ __ ] up. You're overpaying
attention to one 23-year-old that became a billionaire.
The top 1% of financial earners in America, the richest country in the world, make $447,000 a year or some sort of number like that.
600,000 maybe with inflation. Somewhere
around 4 to 5600,000 a year puts you in the 1%. Yet all of us are walking around
the 1%. Yet all of us are walking around like if you don't make 10 million a year, you're a [ __ ] loser.
That does not add up. We need a mindset shift.
But for someone like me, this is I was born to be a firefighter. I love this game. I need you to figure out what you
game. I need you to figure out what you love. In fact, some of you need to
love. In fact, some of you need to become number twos and threes, not number ones. You'll make more money and
number ones. You'll make more money and be happier. In fact, some of you need to
be happier. In fact, some of you need to close one of your businesses that might make 300,000, but it's bringing all your stress so your other [ __ ] actually goes up. In fact, you guys have to start
up. In fact, you guys have to start looking at this at chess. Too many of you are playing checkers. We need to [ __ ] change the script.
Love it.
>> One last question and that is you use a lot of different words like >> like [ __ ] [ __ ] Sorry about that for those that weren't ready for this.
>> But you use words like empathy and love and patience. There's a lot of words you
and patience. There's a lot of words you use. And my key words for you uh if you
use. And my key words for you uh if you could uh this is we're setting the day with you. Uh normally normally you're
with you. Uh normally normally you're one of our closing speakers where we change things around. If you set the tone for this room today uh for the rest of the day with one word,
>> self-awareness, my friends, be you. You have no idea how crazy my
be you. You have no idea how crazy my path was to like where I am in the business world. I came out like came out
business world. I came out like came out really in 0809.
Everybody told me to be everything I wasn't. Actually, back to the joke I
wasn't. Actually, back to the joke I just made. When I signed with CIA, the
just made. When I signed with CIA, the big speaking bureau, they said, "Gary, you could be a big speaker, but we're going to help you right here, right now." I'm like, "Okay, let's do it."
now." I'm like, "Okay, let's do it."
They're like, "You have to stop cursing." I'm like, "Fuck you."
cursing." I'm like, "Fuck you."
But for a lot of you, I'm sure, and I apologize cuz we all grow up different.
This is my Jersey boy immigrant [ __ ] Some of you grew up with a grandma from the south who said cursing is the devil.
I when people are offended or don't like my style, I I respect that. They're
right, not me. I'm just not capable of not being me, right? The world came to me in 0809. If I curse like this, there was a lot more people offended. Norms
changed over the last 18, 19 years.
There's a lot more [ __ ] we have to worry about than just bad words. And I think we're going to let that one pass. What
about the way I dressed? The other thing was, you can't be taken serious as a businessman wearing jeans and a t-shirt.
I'm like, then I'm just not going to be serious.
The world came to me. We all know, especially 40 and older, we got casual.
Things got more casual clothes-wise. I
didn't I don't believe the clothes or, you know, represent the man or the woman. I think the substance of their
woman. I think the substance of their humanity does. I think the skill sets
humanity does. I think the skill sets they have do, you know. So, I just want like if you
you know. So, I just want like if you are a non-cursing formal dresser, go cook
cuz you will. You don't need to be me for damn sure. You need to be you. And
let me go to the depths of where I want to go. You're going to hear a lot of
to go. You're going to hear a lot of stuff. You may be like, "Oh, that's how
stuff. You may be like, "Oh, that's how you make a lot of money." If you're sitting there be like, "I can't do that." Then don't.
that." Then don't.
We're so like like, look, there's things you have to work on, human things, but tactical things. is if it's not fun to
tactical things. is if it's not fun to study collect like I think collectibles is about to go crazy like crazy leoos Pokemon sneakers
watches trading I think there's just so much business opportunity but when I say that if you're in the crowd be like yo I used to love baseball cards well then maybe you should look into it but if you heard that and be like that's stupid
then maybe you shouldn't you understand I win because I don't create for myself and I need you to go to that self-awareness place, you need to know
who you are. Are are you out like Andrew, you know this like like somebody might come up be like sales, which is real. Sales is amazing. But then like if
real. Sales is amazing. But then like if you know you're the most introverted person in your family, you don't want to talk to nobody. What the [ __ ] do you think you're going to do in sales?
I see it all the time. Like some weird awkward like, "Hey, I'm Johnny." Like,
Johnny, you're not selling [ __ ] You better [ __ ] become an accountant now.
Now. You know what I mean? Like Johnny
who loves math heard on a video that sales is where it's at and gets a [ __ ] [ __ ] suit and like I'm in sales now. He loses every time.
sales now. He loses every time.
But he goes into development or accounting or finance. He wins. And and
I just need you to be self-aware. Who
are you? What do you like? You can make money in everything. I mean it. You can
make money in everything. Especially now
with the way niche marketing is and brand deals and sell merch. Who likes to cook here? Raise your hands.
cook here? Raise your hands.
Crazy amount of opportunity. Go to stand store. Make a $20 cookbook. Link that
store. Make a $20 cookbook. Link that
Stan store URL to your Instagram profile. Make cooking videos. Watch how
profile. Make cooking videos. Watch how
much money you can make.
Money making is everywhere.
The self-esteem required for money- making is nowhere.
And that is what I'm working on. And
that's why I'm building. By the way, my whole little be friends world, my 280 characters, empathy elephant, patient panda, right? Tenacious termite. I know
panda, right? Tenacious termite. I know
that when I went on TikTok, I started getting 13 and 14y old fans and I could see that they were doing more of what?
Because you know, old dog, new tricks, right? And by the way, on the old dog
right? And by the way, on the old dog thing, 50, 60, 70, it's just a mindset.
Old dog is a mindset, not your actual age. I have a video coming out later
age. I have a video coming out later where I pretty much proclaimed that I think I'm seven years old.
>> That's just where I'm at. You know, it's a mindset.
But I noticed that the 13, 14, 15 year olds in those first cuz my audience went from like 22 to 13 with Tik Tok back in 181 19. I was like, "Oh, these kids."
181 19. I was like, "Oh, these kids."
And then just like normal, I'm a common sense man. And I'm like, "Oh [ __ ] I'm
sense man. And I'm like, "Oh [ __ ] I'm getting to them earlier. I can mold a little bit earlier." So now I'm like, "Fuck it." You know what's better than
"Fuck it." You know what's better than 13? Three.
13? Three.
Who are the years old here? Raise your
hands. I need you to write something down, please. v.com/carttoons.
down, please. v.com/carttoons.
We We've made 20 cartoons with the people that made Coco Melon. So they're
high quality. Um, have your kids watch it and you should watch it. You're going
to smile because again, '8s baby. When I
grew up in the 80s, those cartoons were trying to help the parents parent. I
used to watch He-Man and at the end he'd be like, and it's like, "Hey kids, it's He-Man and remember, be nice to your sister." I'm like, "Oh, [ __ ] my sister."
sister." I'm like, "Oh, [ __ ] my sister."
You know, like I feel like kids programming has not contributed to parenting is harder than ever. And I'm like, "Where is everything
ever. And I'm like, "Where is everything helping us?" So, I want be friends to
helping us?" So, I want be friends to help, but then also I want to win the comic crew and the nerds and the, you know, all that. And so, I'm building um and I believe in this stuff. And this is the real stuff because I literally just
gave you guys and gals in black and white how to make $1 million. Buy stuff
at wholesale and instead of going on eBay or an Amazon drop shipping site, go and build a Tik Tok shop and go on whatnot
and sell it and in 24 months you will make more money than you can ever imagine. So, it's not. Now, again, back
imagine. So, it's not. Now, again, back to self-awareness, like I don't want to sell on camera, all that. But why don't you want to be on camera? Is it because someone might say you're ugly and that
might [ __ ] you up? I'm trying to figure out why everyone's still in grammar school.
Like, a lot of you don't do my social media advice because you can't deal with one negative comment from Johnny Pants 47.
Why can't you deal with that? It's cuz
you're insecure. When Johnny Pants 47 says, "I'm shit." I am not I don't feel bad for me. I worry about him.
Do you know how sad of a life it is to go around the internet and leave negative comments on people's content?
I'm not sad for me. I'm compassionate to him. Imagine. Imagine that life. Imagine
him. Imagine. Imagine that life. Imagine
having time to do that. Tearing other
people down. What a sad way to live. So
that's where I'm at, brother.
>> Self-aware.
>> Self-awareness. I want them like all the stuff I just said. How many people here got excited and are excited about the idea of like, "Yeah, I actually do want to sell some stuff on video on social."
Raise your hand.
>> Great. Those people should really, really try hard. You really should. It's
a very big deal. I made these same videos about social media in 2006,78 and definitely Tik Tok and 18. I know a lot of you saw that one and a lot of you wish you did and you didn't. Don't do
that again. Go do it. And again, if you forgot anything I said, chat GBT literally, this is the chat GBT thing you type or audio. Hey, I was just at a conference with Gary Vaynerchuk. He
talked about live shopping on social media, I think. What was he talking about? It will give you what I just
about? It will give you what I just talked about.
The worst thing that ever happened to all of you is that chat GBT came along.
You know why? No more excuses.
>> Cuz people love their excuses, Drew. You
know so >> I love it. You guys give a round of applause. Gary.
applause. Gary.
Thank you everybody. Thank you. Oh. Oh.
Oh. Oh. I got something. I got
something. I got something. I got
something.
It's It's I actually a lot of you know me here. I never do this. I don't throw
me here. I never do this. I don't throw right hooks on stage, but I did something I've been working on for four and a half years. So, V friends, blockchain NFTTS NFTts, 99 I made videos when it was
redot 99% were going to go to zero because 99% of trading cards are not worth something, but Michael Jordan's rookie card is. 99% of watches, especially the fake ones, are worthless.
1% are collectible. Anyway, I've been building this world. I'm really If you're Who's here, who's into collectibles here? Raise your hand. So,
collectibles here? Raise your hand. So,
a lot of you just raise your hands. And
of the people that are into collectibles, how many of you also like me and follow me? Raise your hands of that group. Thank you. So, of that
that group. Thank you. So, of that group, for the last four and a half years, it's impossible to buy an NFT.
Coinbase Ethereum MetaMask Seed Phrase. For four and a half years, I've
Phrase. For four and a half years, I've been working on this. We just launched it yesterday. I want you to look at it.
it yesterday. I want you to look at it.
You go to vfriends.comvf.
Oh, excuse me, garyve.com/vff.
I want you to look at it. For the first time ever, now you can buy the NFT with a credit card in three clicks. All the
crypto stuff happens behind the scene.
Now, that's my right hook. Honestly,
first of all, it's 300 bucks for a series 2, 300 bucks for a collectible when you don't have disposable income is the stupidest thing. Never buy anything from me if you don't have disposable income. But a couple of you will do it.
income. But a couple of you will do it.
And I'm curious if you could just email me at Garydfriends how that experience was. But that's not why I'm bringing it
was. But that's not why I'm bringing it up fully, not just the right hook for me. Let me tell you what happened.
me. Let me tell you what happened.
I want you to understand how technology works. The internet was around for a
works. The internet was around for a long time and then a gentleman by the name of Mark Andre created the web browser. All of us normal people
browser. All of us normal people couldn't get on the internet in '91, '92, '93. You had to be a developer.
'92, '93. You had to be a developer.
That wasn't even a thing. And then a man came along, an inventor, and created the browser, the thing that you type www.
ebay.com into enter. And it made it easy for all of us to do it.
Four years I've been talking about these blockchain collectibles and it was too hard. I mean when you wanted to buy a
hard. I mean when you wanted to buy a bunch it took us like four hours of calls and we know like he knows what he's doing.
>> So I'm like damn when will the normals get here? The normals get here when you
get here? The normals get here when you go to garyvedeve.comf
click the one you like hit Apple Pay and it's done. The magic happens behind the
it's done. The magic happens behind the scenes. That's what AI will do. That's
scenes. That's what AI will do. That's
what blockchain will do. Soon we're
going to have glasses, my friends. We've only got about another
my friends. We've only got about another decade or so where this is the primary device. This is going to be the beeper.
device. This is going to be the beeper.
>> This is going to be the beeper. We're
going to live in a glasses world and all of you going to be like, "Well, that's complicated." Get it? And then it's
complicated." Get it? And then it's going to get figured out and then all the action happens. This live shopping thing that I'm trying to push all of you towards, I've been watching it for 3
years in America. Now it's ready. You
understand? So when you see new things and it feels clunky and weird, you can't dismiss it because people are working on it. And sometimes that's you, the human.
it. And sometimes that's you, the human.
I'm not judging you here today. You're
working on it. I'm working on it. And
that's the best part. Stop judging
yourself today. You're working on it.
Just like technology. Thank you.
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