How Dr. Melaxin Made $16 million in 1 Month on TikTok Shop - Full Breakdown

Hey, how's it going everybody? We're

going to be doing a full breakdown on Dr. Max and exactly how they did 16 million in just one month on Tik Tok shop to become the number one brand on the platform. We're going to be going

the platform. We're going to be going through the products they ran, the pricing, the creators they worked with, the angles, the hooks, and everything that they did that you can also implement for your own brand on Tik Tok

shop. So, let's get into it. All right,

shop. So, let's get into it. All right,

we're going to dive straight into it.

So, we're talking about Dr. Maxon today.

What is Dr. Maxon? Dr. Maxin is a South Korean beauty brand. Um, you can check out their website at try Dr. Maxin us.

You can see that they sell a lot of beauty products that are at like a pretty um reasonable price. You'll see

30 bucks for this, 20 bucks for the uh multibomb lift and smooth. You'll see

that pretty much every product is running some kind of sale. It's like

between like 40 and 49% off. Um, and

that's also usually what does really well in Tik Tok shop is running those sales. Um, so you don't really want to

sales. Um, so you don't really want to be focusing on luxury beauty products or luxury brands in general on Tik Tok shop. It's just really hard to get it to

shop. It's just really hard to get it to work. This is the type of platform that

work. This is the type of platform that likes impulse buys. It lets it likes deals. When you're running flash sales

deals. When you're running flash sales constantly, which is what Dr. Max does, that really helps the algorithm push it out. And there's just younger audience

out. And there's just younger audience on there that's just looking for stuff that's at a cheaper price point. In

terms of Korean beauty, if you go on Google Trends, you search up K beauty or you search up Korean beauty, it's basically the same graph. You can see over the last five years in the US sales or interest is kind of picking up in

terms of search volume and then you can see um end of 2025 into this year Korean beauty is just going crazy. You'll see a lot of brands are now hopping on um Tik Tok shop in the US. There's they're

having creator events in South Korea and bringing creators out, bringing agencies out. Um so they're really pushing hard

out. Um so they're really pushing hard for Tik Tok shop. So that's one of the one of the things that you have to note is like you know this is a very trending um kind of category and that's really

the the tailwinds are helping Dr. Maxon blow up. So how much in sales did Dr.

blow up. So how much in sales did Dr. Maxon do? You can see in December they

Maxon do? You can see in December they were the number one. Um and even the last 30 days I'm filming this now February 1st last 30 days. So in January they still did 15 million. Um which is crazy because it's not even their peak

season. But you can see in December,

season. But you can see in December, which is kind of um the biggest month um for Tik Tok shop, is the biggest month in e-commerce um besides maybe like November. It it really depends on the

November. It it really depends on the category. Um but it's a huge giftable

category. Um but it's a huge giftable product, right? Like people buying um

product, right? Like people buying um Dr. Max for their girlfriend or their wife or people buying it for themselves.

So they had 16 million in December. They

were the number one Tik Tok shop. We're

going to dive into what exactly they sold. um what the what the products

sold. um what the what the products were, what the offers were, what the creators um look like, what kind of videos they made, all that good stuff.

So, see in December that they did 16 million in revenue and about 300K from of that is coming from their own um accounts and their own live streaming.

So, you can see that's a pretty small portion of the revenue and that's very typical on Tik Tok shop. Even if you're posting every day or you're going live every day, let's say you're posting three or five times a day, going live a couple hours a day, that's going to get

completely dwarfed from like thousands of creators that you can send samples to who are posting thousands of videos. Um,

they're going live stream for hours uh a day as well across, you know, a 100 different affiliates. So, that's

different affiliates. So, that's something to note is that you really need to lean on creators and that's that's really what makes Tik Tok Tik Tok shop tick. Last 30 days or in the 30-day

shop tick. Last 30 days or in the 30-day period of December, they had 8,000 active affiliates and they had 28,000 videos. So, they're looking at around 3

videos. So, they're looking at around 3 to four videos posted per um creator that month, which is awesome. And that

helped them drive 16 million in sales.

So, now looking at the products that they were were pushing, it's mainly coming from this gifted set. So, that

made up 5 million in sales and then every other product is is um is less than that. Maybe a million, two million

than that. Maybe a million, two million is is is the most. So, this uh this set was the number one product that they were pushing. You can see that there's

were pushing. You can see that there's five pretty quality looking products.

Um, and that kind of goes right into the offer as well. Like they were selling this for an average unit price of 57 bucks. So they're running a lot of

bucks. So they're running a lot of discounts. You as a customer are saying

discounts. You as a customer are saying like, "Wow, I'm getting five different products for 60 bucks when normally you'd be expecting over $100." Um, so the product was solid. You have a trending category in terms of um, Korean beauty. You have a pretty well-known

beauty. You have a pretty well-known brand. And then you also have a very

brand. And then you also have a very compelling offer offer of like 60 bucks, four or five products. Um, and then they have the second best which was did around 2 million sales. You had two products there. Um, and then the third

products there. Um, and then the third bests seller was just the single skew.

And you can see that's going for around 20 bucks. So if you're selling just one

20 bucks. So if you're selling just one product, you want to be in that $ 20 $30 range. If you have the margins and

range. If you have the margins and ability to do like a big bundle, it needs to still be at a really good price point. If you got like a two for $20

point. If you got like a two for $20 bundle, a three for $30 bundle, or in this case like five for 60 bucks is is pretty compelling. Um, so that's really

pretty compelling. Um, so that's really what crushes on Tik Tok shop is you want to be at that lower price point or you want to have such a strong offer that it becomes a no-brainer. And then the next important thing is the creators, right?

The creators are going to make those creatives. They're going to drive

creatives. They're going to drive traffic to that offer to that product.

If it's a trending product, if it's a trending uh if it's a compelling offer, then they can actually make sales on it.

Otherwise, they're just not going anywhere. So, looking at the top

anywhere. So, looking at the top creators, what I want to show you is this graph that's just showing um it's kind of hard to understand, so kind of stick with me here, but it's showing followers on the y- axis and revenue on

on the x- axis. And you can see some of these top creators that drove, you know, 200K, 300K, 500K in sales. It's not like they're insanely big influencers, right?

They're at 30K followers, 31K followers, 55K followers. Um there's only one

55K followers. Um there's only one that's actually that was in like the u the top 10 that was in the millions of followers range, but most of them aren't that big, right? We have the number one

creator at around 98,000 followers, which is not insane for Tik Tok. Um so

just really trying to get brands to understand this. Um, a lot of US brands

understand this. Um, a lot of US brands have started to understand this internationally. It's still kind of

internationally. It's still kind of difficult to to get brands to understand. It doesn't matter about your

understand. It doesn't matter about your follower account. It doesn't matter how

follower account. It doesn't matter how many views your videos normally get. It

really just matters how much GMBB you can drive. There's some creators with

can drive. There's some creators with only like 100K, 200k followers are driving millions of GMBB um, every month because they know how to make videos that actually sell. And Tik Tok, Instagram, pretty much every platform

has copied Tik Tok where it's the video itself that's going to determine whether it goes viral or not. that hook, um the watch rate, how people are liking, engaging, things, things like that. A

video can do millions of views even if you only have a thousand followers if it's an incredibly um engaging u video and like everybody's watching it all the way through and commenting on it, right?

So, really need to get out of this mindset of trying to work with influencers with a lot of followers. You

really want to work with creators that have a lot of GMV. And that's kind of what the focus is on Tik Tok shop is getting those creators with really high GMV, getting them to post about your product, helping them get GMV with your

product, and then constantly reincentivizing them and keeping them engaged so they keep posting and keep driving GMV. Um, and then you also

driving GMV. Um, and then you also accelerate that with ads. So now we're going to go into the specific videos that did well, the specific angles that did well for this brand, Dr. Maxin, and

what drove the majority of the revenue.

We talked about the Okay, so we talked about the product, we talked about the offer. Now the third most important

offer. Now the third most important thing is the creative. Same as meta. Um,

and on Tik Tok shop, what you have in terms of creatives is really the the videos are coming from the creators if you're not doing a lot of live streaming. These are some of the top

streaming. These are some of the top videos from December. Uh, basically the winning angle was the idea of this product being like Botox in a stick. Um,

so you have to be a little bit careful about the claims that you make on Tik Tok shop, but the creator accounts are usually the ones that are making this claim. If it's something that is like a

claim. If it's something that is like a health claim, if it's something like really egregious, then Tik Tok will flag the video, take down the um take down the video and it'll just automatically be be taken down. So, you have to be

careful. Um creators obviously don't

careful. Um creators obviously don't want to earn strikes or violations anyways. If they get too many, their

anyways. If they get too many, their creator account will get shut down. So,

that they're also a little bit careful.

So, here are some of the top videos.

I'll also have them in the in the description as a Google Drive link. So,

you'll see that they have a lot of creative hooks where they're calling out celebrities or they're saying like, "Oh, I can't believe that this is gatekept."

Um, they might, you know, mention that they have um an uncle or aunt that's like a that's a um plastic surgeon that was telling them about the product. They

might talk about their own um occupation as like a nurse or whatever and kind of build some authority from that. Um, so

they'll have some kind of creative uh hook and then really the the main angle was just about how this will this product is just insane and making you look younger, comparing it to to more

serious and expensive products like Botox and just making it seem like a a no-brainer. So that's really where um a

no-brainer. So that's really where um a lot of the sales were made is from some of these top videos. This one did 317K, this did 300K. So, creator gets the product, they post a video, and then

brands often spend behind those videos pretty aggressively. Any brand that you

pretty aggressively. Any brand that you see in the top 10, um, I shouldn't say any, but like the vast majority of them are spending pretty aggressively on GMBB Max. Um, that's something that I can

Max. Um, that's something that I can also cover in in a future video. They're

putting a good amount of ad dollars behind it. Um, they're also obviously

behind it. Um, they're also obviously paying like the commission the to the affiliates on top of these creators that a lot of them they're coming from commission only. Um because you can see,

commission only. Um because you can see, you know, they have 47,000 videos. Um

they have thousands of creators. They're

of course not paying all these creators some kind of retainer or flat fee. Um in

December, there's 14,000 creators that, you know, Tik Tok shop could register.

Um we discussed earlier that there was 8,000 active affiliates. So these are affiliates that actually posted within that 30-day video. Most of them or the average was like three or four videos.

Um, so on top of just seeding out samples to creators and having them post on commission only, a lot of these top brands are working with a a bunch of different creator groups called like tap groups. So these are groups that have

groups. So these are groups that have like kind of their own Discord communities. A lot of times they're

communities. A lot of times they're charging creators to be in the group.

That way the creators are a little bit more leaned in. They're a little bit more quality creators or more serious about it. They're offering them

about it. They're offering them coaching. They're giving them weekly

coaching. They're giving them weekly calls where they're discussing which angles are working best. Um, and really pushing, motivating, and training the creators. Um, so I have a list of some

creators. Um, so I have a list of some of those top tap groups um, right now as of this recording. Kind of how you get to this is you want to go to seller um-sus.tiktock.com.

um-sus.tiktock.com.

If you're logging into us Tik Tok shop, you want to go into the affiliate section. You want to click affiliate.

section. You want to click affiliate.

Then you want to click go to affiliate center home. Once you're in the

center home. Once you're in the affiliate center, you see that this is a little bit of a different link.

Affiliate- us.tic.com.

So once you're in there, you click work with partners. under work with partners,

with partners. under work with partners, you'll see top agency list and you'll see um the most up-to-date um top creator groups or tab groups. Um the one that really um did a lot of good work

for Dr. Maxin was Creatify. Um a lot of their monthly GMV is coming from Dr. Maxin videos. Um there's also other tap

Maxin videos. Um there's also other tap groups here that you might have heard of um like Social Army, um like Media Labs, um Creators Corner, things like that. If

you want to get an idea of which tap groups are good and which tap groups that I would probably avoid, feel free to book a call with me and I can I can be pretty um direct about the ones that we've worked with and which ones did a

really good job and which ones just didn't really. Um so that kind of covers

didn't really. Um so that kind of covers everything related to Tik Tok shop, how they're getting those creators. A lot of them they're seating out with some kind of outreach tool. They're giving them commission only. A lot of the other ones

commission only. A lot of the other ones are coming from tap groups. are spending

15 20k a month with these tab groups and getting um you know maybe 10 15 20 creators posting every day for 30 days.

U so that's really what's pushing the volume of content. Um now you might be wondering like okay um and you might have seen my P&L if you if you're if you're on my newsletter I have like a sample P&L but you're paying 6% to Tik

Tok shop. You're giving 15 20% to these

Tok shop. You're giving 15 20% to these creators. You're spending on ads. Maybe

creators. You're spending on ads. Maybe

50% of GMV is going to ads if you're at like a 2x ROI. Where's the money? How

are these brands profitable after paying these tab groups, after they're sending out thousands of samples? One of the big things that you need to be thinking about is that a lot of these brands are in a bunch of different retailers where that's where they're going to get the

halo effect. That's where they're going

halo effect. That's where they're going to get the increase in retail velocity.

If you go on Amazon, you search for Dr. Maxin, you have one of these tools that shows you what kind of data u what kind of numbers they're doing on Amazon. Um

you can see they have u things products like the Pelshot Glow um at $20 each.

That's doing 3.2 2 million just that one skew. Um they have another one um that's

skew. Um they have another one um that's white rice and sorry black rice. That

one's also doing 3.2 million. Um they

have like the calcium multibomb um doing 2.1 million. So they're getting a ton of

2.1 million. So they're getting a ton of spillover to Amazon because a lot of people are going to watch the video.

They might not have bought from Tik Tok shop before. They might not really um

shop before. They might not really um trust Tik Tok shop as a platform. Um and

they're used to Amazon, right? They know

that they can get their c their refund on Amazon if they don't like the product. They know that they can get

product. They know that they can get their two-day free shipping. They might

go over to Amazon. They might just search um Dr. Max and peel. They'll

click, they'll buy. If they do something more of a generic um or keyword term like peel shot um if they just search that, they click, they buy, that will cause the the keyword ranking of that

product to go up and kick off the flywheel on Amazon as well. Right? So

you can see this product is a number one bestseller now in facial peels thanks to um all the work that they were doing on Tik Tok shop um and basically increasing that keyword ranking over time. Um so I

can pull up the breakdown um of all these products that are that are trending um for Poshot and then you'll see kind of where that halo effect started to hit u when Dr. Maxon started

picking up on Tik Tok shop. Um just

waiting for that to load. Um but that's something that you'll see across products. If you look at goalie uh when

products. If you look at goalie uh when they did their c crazy creator contest, they did five or six million um in their first month on Tik Tok shop which was kind of insane but they had a a really

crazy contest that created a huge spill over to Amazon. They had um a bunch of Ashwagandha products that they listed the bundles the singles um those gained keyword ranking. They started doing a

keyword ranking. They started doing a lot of sales in Amazon, but they also saw a huge uptick in retail velocity, which is why you'll in in uh retailers like Target, which is why you'll see

Target now trying to get brands to put their new SKs in Target agree to not put them on Amazon for a year because they don't want the demand capture to go to Amazon. Um, and make sure that they do

Amazon. Um, and make sure that they do go on Tik Tok shop and that brands push them heavily on Tik Tok shop. So, that's

kind of the new meta now where it's like Tik Tok shop could be break even for Dr. likes and spending a ton on ads, spending a ton on samples, spending a ton on tab groups. Uh, but then they're

getting that profitability and they're getting that spill over on Amazon, on um plat on retailers like um you know, Sephora and Ulta or wherever else they might be in. So that's really how you

need to be thinking about Tik Tok shop is getting a lot of that brand awareness getting a lot of that top of funnel um and then capitalizing it capitalizing on

it um with Amazon and also running those top creatives on Meta. We've had brands that have done you know 100 200k a month on Tik Tok shop which is you know pretty good numbers but it's probably not going to change your life. Um, but then

they've used those same creatives to hit like 10 to 15K in spend per day on Meta.

They're able to like 5x 6x the revenue that they're seeing on Tik Tok shop um on Shopify by running those creatives as meta ads. Meta's algorithm is just a lot

meta ads. Meta's algorithm is just a lot better finding buyers um at the right um at like when they're in the purchase um cycle and when they're most likely to convert. It's obviously much more

convert. It's obviously much more expensive, but you can scale it much higher. you can spend way more on Meta

higher. you can spend way more on Meta um without fatiguing than you can on Tik Tok shop. Um so that's really where a

Tok shop. Um so that's really where a lot of the benefits come from and you'll see that in um some of my um if you if you're on my newsletter, you'll see that in some of my emails where I'm breaking

down um that kind of process. Finally,

we have the uh keyword niche summary for facial peels is loading up. Um so you can see that, you know, we have Dr. Maxin as the number one. And if we load

the three-day sales data, you'll be able to see kind of where it's um upticking.

Um and that might be something that I need to put into um another video if it's if it's struggling to load. Um you

can see 30-day revenue is at um 3.2 million. Um and then if you're using one

million. Um and then if you're using one of these tools, you can kind of pick up um and compare that data with and overlay overlay with the Tik Tok shop

data to really get an idea of um how u Tik Tok shop has been affecting Amazon.

not perfect u but at least gives you a a pretty good idea especially if this product is blowing up on Tik Tok shop but the other products aren't you can compare you know their products in general on Amazon and the products that

are actually um doing well on Tik Tok shop and seeing the difference um so here you can see the ranking so when they started um to really get going in December and did that huge month you can

see that their sales rank um dropped and this is just for like the general um kind of beauty category the sales rank dropped from like 5,400 um to by the end of the month it's like 3200. Now they're

kind of hovering in that 3,000 spot. Um

and this is like in for the beauty category in general. You can also take a look at the sales last 90 days um and see when they really started to pick up on Tik Tok shop what those sales went to

on Amazon. And you can see those sales

on Amazon. And you can see those sales were really starting to to trend up in December. Um and then in January things

December. Um and then in January things start cooling off which is kind of normal. Um, but you can see historically

normal. Um, but you can see historically what those sales were at, how they started to to really blow up in Q4. Um,

and just get an idea of like how much of that was coming from the spillover. You

can also look at meta ads libraries for these different brands, see which creatives they're now um, running on meta that might have come from Tik Tok shop. You can kind of sort those by

shop. You can kind of sort those by impressions and really get an idea of like what the actual full ROI is from Tik Tok shop. not just what's showing in Kala data or in Fast Moss, but what's

actually being driven to the brand as a whole once you take in account all the all the spillover and all the Amazon or all the Halo effect. And that is the end of the video. Hope you learned

something. Hope you enjoyed. If you are

something. Hope you enjoyed. If you are a brand doing at least a million a year on DOC and you want us to come in and run your Tik Tok shop, we have a couple clients doing over a million a month.

Look at the link in the description to our website at zenith.agy.

Come and book a call. We'll talk about it. We'll see if it's a good fit. If you

it. We'll see if it's a good fit. If you

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