How He Vibe Coded a $150K/Year Cake Business

So I'm here with William from Norway who has built a startup on Lable called Daymaker. Yeah. Go ahead and introduce

Daymaker. Yeah. Go ahead and introduce yourself and what Daymaker does. So

Daymaker is probably the most simple software solution there is in HR. We

deliver cake automatically every time employees have a birthday. I'm from

Norway, but I don't think I would be seated here in SF right now if it wasn't for Lovable. It's been crazy. We we

for Lovable. It's been crazy. We we

started with just an idea and now we're at $150,000 in ARR. So it's 5 months ago.

>> Pretty crazy. And wait, how old are you?

>> I just turned 20. So Okay. So when did you get [music] into basically entrepreneurship? Uh what did you do

entrepreneurship? Uh what did you do before this?

>> I've been working in sales my whole life. I'm super commercial. Worked in

life. I'm super commercial. Worked in

sales since I was 12 years old. But I

guess my entrepreneurial journey started a year ago. Actually,

what I did was I went on the Norwegian list of newly registered companies and I found companies that didn't have a website yet, plumbers, electricians,

etc. And I actually cold called them while I was in Lovable and I vibecoded websites and then sold them. So that was I just did that for a couple of months

and made $60,000 which I then put into this. Wait, so were you did you say you

this. Wait, so were you did you say you v coded the websites or like I'm building the websites or coding them or did you say like v coding?

>> I tried to be pretty honest on the fact that I was using AI because I would call them and make it the website in the call and people really love that, right?

Because like okay could sit on a phone call with a stranger and he's like actually making your website as you're speaking. So, it was definitely like

speaking. So, it was definitely like prototypes I made in the phone calls, but it would take me like 20 minutes after hanging up to like finish the website.

>> And you made $60,000 in a couple of months doing that.

>> Yes.

>> So, you didn't uh So, I assume you haven't done college then and you kind of went straight into sales.

>> I did one day of law school before I decided to go all in on cakes.

>> How did you get into cakes? We were at a conference where there was like a a contest of booking meetings. And so

somebody had done this before. They just

made like a scrappy version of what Day Maker is today. And that day I I booked 17 meetings with people who wanted cake.

Like I I booked a meeting with KPMG that day. So I was like, "Holy okay,

day. So I was like, "Holy okay, people really want cake." It was summer had just begun and I was like, "Okay, let me see what I can build." We quickly figure out, "Okay, this is something

we're going to go all in on." And so me and Simon, uh, we would sit during the summer vacation and just call people and say, "Hey, do you want cake?" They were

like in the Bahamas sipping on after all spritz and we were booking meetings with them. So,

them. So, >> okay. So, is that the team, you and

>> okay. So, is that the team, you and Simon, or do you you guys have more people now?

>> We're three and a half. We're uh it's me and Simon and we have Air who's our now CTO and then we have Tony which is Simon's cousin just holding up the Norwegian base while we're here in SF.

>> And is Simon technical?

>> No. Uh I I would say I've become technical at this point because I was like sitting and coding at the night and we were selling at the day. So for the first 3 months that was just like I

started in lovable and moved over to cursor and yeah it was really cool. You

basically, okay, so you went to this conference and you noticed that people are really interested in getting cakes basically for because people have birthdays at companies and companies want to be nice to their employees, I

guess. So people buy cakes anyway,

guess. So people buy cakes anyway, right? So we just eliminate the time you

right? So we just eliminate the time you have to spend remembering them, organizing it, and god forbid not forgetting it, right?

>> How far in the building process did you get with Lovable? uh be free. We got far enough to get angel investors on board to uh have our first 50 customers to so

lovable was working fine but we figured okay if we want this to be big then of course we have to actually do something in cursor so and this is a couple of

months ago obviously lovable might be at a place where where this works now but yeah we we got really far we wouldn't have been here today if I hadn't started playing around in lovable so It's really

cool. What's like uh the ticket size?

cool. What's like uh the ticket size?

Like if you sell a client, how much?

Yeah. How do you charge? We have these really big names and customers, but they don't necessarily pay us a lot more than our middle based customers. So, our ISP

has been 15 to 40 employees so far because that's like the range where you can still reasonably say, "Okay, let's have 35 cakes a year before it like gets

too much." But um yeah, if you if you

too much." But um yeah, if you if you buy 30 cakes a year and one cake costs $80 then um we have a pretty good margin margin on that.

>> How do you handle the logistics uh of it? Like do you have partnerships with

it? Like do you have partnerships with different bakeries?

>> Yeah. Uh so we started with just a baker in Oslo who covered the whole Oslo area.

He would make the cakes and deliver them and pretty much do all the heavy lifting. But now we're starting to make

lifting. But now we're starting to make like a network of bakeries so that like in Lovable's case, you have workers in Australia, you have workers in

Stockholm and London. Uh we want to be able to have a network so that you have curated partners wherever you go. Um

that can give you the same good feeling of a good cake and it's not like some generic thing you just shipped on a plane. Um, so now we actually 3 days ago

plane. Um, so now we actually 3 days ago we landed a partnership here in the Bay Area of San Francisco. So Palo Alto, San Francisco, San Jose, uh, it's all

covered. Hopefully soon in a couple of

covered. Hopefully soon in a couple of hours we'll be able to say we've signed Florida and Las Vegas as well. So yeah,

that's um that's our plan.

>> Let's go. And so how how much money have you raised?

>> Oh, it's just been a really small angel round. So, $100,000 on a $3 million safe

round. So, $100,000 on a $3 million safe valuation. We're the most untraditional

valuation. We're the most untraditional company in this incubator or accelerator or whatever you want to call it. And the

funny thing is is that something we just made in lovable has become VC backable because we're here, right? People are

taking a bet on us. So, it's really cool.

>> Do you have integrations with like humans or like HR tools? Yeah. So we

have 60 AR integrations now and seven accounting system integrations which is like kind of what powers us right because you can just press a button and all your employees are uploaded. I

wouldn't have been able to do that. I

think I haven't tried without a beer but I I built the whole back end the the tables everything that made the cakes

flow right. We we sold 200 cakes on our

flow right. We we sold 200 cakes on our lovable built platform and we could have continued doing that. It's just that we wanted to scale and be in the whole world. We wanted to make things even

world. We wanted to make things even more serious and and it's great.

Loveable power empowered us to do that, right? And what what's the main way you

right? And what what's the main way you guys acquire customers now in Norway? We

were just cold calling. That's like my strength, right? That's where I come

strength, right? That's where I come from. So we in the 5 months we've been

from. So we in the 5 months we've been running in Norway, we booked 400 plus meetings just cold calling. Here in SF, we're starting to figure out ads. We're

launching LinkedIn ads and inmails and we're doing cold email. So really just trying to figure out what what we want to do over here is we want to be able to

show investors that we can have this scale of partners everywhere in every city. Shows that we're scalable, right?

city. Shows that we're scalable, right?

and then at the same time find their customer acquisition costs that lets us say okay you give us this money we can acquire all these customers and it's going to generate all this money >> is the future vision use being an

all-encompassing like HR tool or how do you think about the future >> we have a lot of customers asking us for more products and I think that proves where this can go uh because like people are asking for fruit baskets they're

asking for Christmas gifts they're asking for all kinds of stuff so I think for us the moat is going to be creating actual experiences of curated partners

like I said instead of just spray and cray and do the simplest solution which is to integrate with a scrappy uh marketplace. So I view the cake as a

marketplace. So I view the cake as a Trojan horse. I think once I've

Trojan horse. I think once I've delivered you a cake and you see that it's good and you see that we deliver on time, if I two years down the line say, "Hey, we have this other other thing," you're going to trust me, right? So I

just want to be hyperfocused on cake for right now. I want to be the biggest

right now. I want to be the biggest provider of cake in the US. And

>> do you have any advice for people because I feel like you must be very good at sales and I think maybe a lot of the viewers out there sales is a skill maybe that they're lacking and like now with double sales might be one of the

most important things or like sales and marketing. What was your strategy there?

marketing. What was your strategy there?

The main thing is to just be really friendly. And what I mean by that is

friendly. And what I mean by that is that when you're calling people, forget about the script. Just um talk about the similarities you have with the person.

People love talking about themselves.

That's like the number one thing people love talking about themselves, right?

So, as long as you can get someone to talk about themselves and just be overly friendly. Will you expand the sales team

friendly. Will you expand the sales team or hire more devs or what do you think?

>> No, we're not trying to be a cake company. We're trying to be a tech

company. We're trying to be a tech company. And I think that's also like if

company. And I think that's also like if you go into our website and you see how we [music] tried to portray ourselves, that's also what we're turning into. A

beer isn't sleeping at this point. We

definitely need somebody to help him and offload him. There was some sleepless

offload him. There was some sleepless nights in Lovable where the agent didn't want to do what I had to and I just had to like force it [music] to do whatever

I wanted to. The funny thing is like I spoke to so one of my mentors, his name is Johannes and he's like a deep tech guy. So the first time I showed him

guy. So the first time I showed him this, this was 1 month after starting to build it. He was like overly shocked

build it. He was like overly shocked that it was possible to build it. So

this is the first prompt. So that's

where I started and then yeah connected to superbase immediately and just starting started to hammer at it. So

that's cool. So here you see like all your employees and then you create a rule. So, you can create a rule that

rule. So, you can create a rule that says for every single, like we talked about, every 10 years when somebody turns 20, 30, 40, you can just set whatever cake you want to and how many

cakes you'd like. Every time there's a cake, you get an email notifying you saying, "Hey, do you actually want this cake or not?" You can go into orders and view all the cakes, edit them, etc.

That's pretty much it. And then on the back end, we've linked with so many HR systems. So you can just press this button, find whatever HIS system you're using, Google Workspace [music] works

for example, and all your employees are connected.

>> Thank you so much for coming on the show, William. And uh yeah, it was a

show, William. And uh yeah, it was a super interesting discussion. I think

the viewers got inspired and learned a lot. Thanks for having me.

lot. Thanks for having me.