how I built a $2.7M brand using a.i (my actual product, website, ads, viral videos)

In this video, I'm going to be showing

you how I built a $3 million brand in

just 30 days

in a niche I knew absolutely nothing

about, all through an AI strategy that

allowed me to not just uncover an

untapped product, but create a brand

that resonated with hundreds of

thousands of girls. You're going to see

me dig into their lives, find out what

they're looking to buy, and branding the

product seamlessly using their

identities. You'll see how I created my

website, how I created my viral videos,

and how I launched a milliondoll

advertising campaign. I'm literally

going to be showing you everything. So,

let's just dive straight into it. So,

this is my product. They're called

Pilates Grip Socks. These little grips

at the bottom of the sock are what

prevent girls from slipping whilst

they're doing Pilates. Now, although the

store generated over 100,000 orders and

won a Shopify award, I didn't know

anything about Pilates before I found

this product. But it's through this AI

strategy that I'm about to show you

where I was able to find this untapped

product, but then more than that, find

exactly who I was selling to so that I

could use their identities to create my

brand. So, the first thing that you want

to be doing is getting into a growing

market. You don't want to be getting

into a stagnating or declining market

because there's no opportunity there.

Now, I went into the Pilates market

because it was growing yearbyear on

Google Trends, but it also had an 11.5%

kagger. This basically tells us how much

this market is expected to grow in the

next 5 to 10 years. So after I had my

market, I jump over to YouTube. This is

where the opportunity lies. I'm going to

write day in the life of Pilates. But

this depends on the niche market that

you have entered into. Your keyword

might be routine. It might be podcast.

It might be vlog. Basically, what are

the titles of the YouTube videos of the

micro influencers of your niche? Use

that in the search term. Next, I open up

as many of these long- form videos as I

can. jump into their YouTube transcript,

copy all of it, paste it into chatbt and

say list all of the products that are

mentioned within this video that are

early adopter products. And so that's

how I encountered Pilates grip socks,

which when throwing it into Google

Trends, we can see has just recently

emerged and is growing exponentially.

Okay, so I'm pretty sure you realize how

effective this market research strategy

is. It's actually the sourcing strategy

behind not just one of my products, but

almost six of them. But it isn't just

that you find emerging products before

your competition. That's one part of it.

The best part of this market research

strategy is now you know exactly who

you're going to be selling to. Let's

listen to what these girls were saying

about Pilates grip socks. Like I need

some grippy socks or something like

that. And then I'm going to have to buy

like some of the grip socks that they

have. I forgot my socks. So, I had to

buy socks at the steep price of $18. I

need some grippy socks. I need to buy

those grip socks. The language they were

using told us that they knew about the

product. They wanted the product, but

they weren't calling it Aloe Grip socks

or Lululemon grip socks or Nike grip

socks. They were calling it those grippy

socks. They're product, but not yet

brand aware. And that's exactly where

you want the market of a product to be.

Product validation without brand

saturation. But now, how was I going to

create a brand that was perfectly made

for these girls so that they wanted to

buy my version of the Grip Socks? Well,

it all begins with going into the

profiles of these girls and identifying

their identity. Going into the YouTube

videos that they were creating, I

noticed that they all had that girl

written in their titles. That girl

morning routine, be that girl. So, who

was that girl? That girl was an

aesthetic. It was a movement. It was an

identity. And identities are your ticket

to branding the product. You can

attribute this to literally any niche

market you can think of. There's a

cross-cultural movement that that occurs

that creates almost this tribal essence.

And if you can take that essence and put

it into your brand, that's where you get

the resonance. That's where you start

speaking to your audience. That's when

they look at your website and think this

is the product for me, not the gimmicky

drop shipping products. And here's how

you put that into action. I write what

are the brands that best fulfill upon

that girl identity. And so the first

output was Glossier. Glossier was this

big skincare brand and all I had to do

to create my brand was emulate the

essence of their brand. They're not a

competitor, but they're targeting the

exact target avatar that I am targeting.

What I noticed within the photo shoots

that Glossier was taking, they always

incorporated this dreamy like cloudy sky

background with these blue pastels in

their images. And so this started to

become the inspiration for the photo

shoot that I was about to do. But before

I could do that, I needed to come up

with a name for my brand. Glossier isn't

describing the product, but it's

describing the aspirational quality of

the product. Girls will use the product

and become glossier. And so to come up

with a name, I thought about the

aspirational quality of these grip

socks. They help girls stay grounded,

but being that girl is also about being

grounded. So I called my brand grounded.

And so now I was going to source a

supplier that could manufacture these

socks with the highest quality that I

could possibly find to be able to charge

premium prices. Resonating with your

target audience and creating a strong

brand is one thing, but then your

product quality has to match as well.

This way I'm completely separating

myself from the drop shipping

competitors who are probably going to

sell some gimmicky variant of this

product if they weren't already getting

destroyed by the tariffs. That is I

needed to charge premium prices and the

product quality needs to match. And so

here's how I do this on Alibaba. What I

first do is create a manufacturing

document like this. This is where I give

them the variants that I'm looking for,

like these colors and the cherry color.

I go into detail with the placement of

my logo at the bottom of the sock. Even

change the silicon grip pattern at the

bottom. I give them my order quantity,

the materials, the lead time. Basically,

all of the information that you're going

to give to your supplier goes into this

document. Next, what I do is I search by

supplier instead of product. Filter by

trade assurance, verified pro supplier,

and now I'm messaging 20 to 50 different

suppliers. You won't have supplier

problems if you reach out to a ton of

suppliers because what you're going to

do next is you're going to filter

through all of them until you find the

perfect supplier because you've messaged

so many suppliers and you have so much

data. You can use that data to now

negotiate with every single one of them

to bring down your price. Okay, so now

it's time to do a professional photo

shoot. One professional photo shoot

solves almost all of your branding

problems on your website, your

advertisements, even your organic

content. To do this, I found a director

of photography here in Berlin, one that

specializes in fashion photography. I

told him to source me that backdrop that

the that girl brands like Glossier were

using in their photo shoots. Next, I got

sent a list of models to choose from.

And what I'm doing here is I'm basically

looking at which of these models looks

the most like that that girl avatar on

YouTube. So, what I do is I go on to

YouTube and I just basically look at

these authority figures within the

niche, like this girl, and then I match

their face to, for example, this girl,

which looks quite similar. And that's

when I scheduled the photo shoot here in

a studio in Berlin. Now, I'm looking to

take four different types of content.

First is the full body lifestyle image

that will go as the hero image of my

website. Next, I'm getting product

images taken for the featured product

section of my store. Then, I'm getting

hero images taken for the meta ads and

Tik Tok ads I was going to run. And

finally, I'm getting these little video

clips that I'm going to put into my

website and incorporate into my organic

content. So once I got the final images

taken, I took the full body lifestyle

image and I threw it as a hero image and

put a little stay grounded overlay on

the background. The hero image often

times is lifestyle depictions of your

product. And in my case, it has to be a

girl with the socks. This is the first

image they see. It's like the hook of

your website. If it doesn't look good,

if it doesn't look professional, bounce

rates are going to be high and you're

just not going to convert. I then put

the product images in this minimalistic

layout all with the same backdrop. This

simple design was something that I was

inspired by Brandy Melville. This was

one of the brands I was also fulfilling

upon that that girl aesthetic. They're

pulling in $200 million in revenue a

month and they have a super simple

layout. But to elevate the brand a

little bit more, I put this little hover

feature of the girl like doing a little

twirl with the socks on for each of

these product images. These little

incorporations into your website can

dramatically increase your conversion

rate. And they're also doing the job of

showing off the product and just making

it look nice. So, now that I had sourced

my product and I had set up my website,

it was time to capture the attention of

that girl. This video got 2.1 million

views. I'm going to break down the whole

strategy and structure behind it and

then also show you how I've replicated

this process with a bunch of other

videos. Then my head hit the wall. Boom.

Girl, you forgot your grip socks. These

little grips at the bottom. Touchy

touchy touchy. You put them on and bam.

So, the video begins with a stitch. This

was taken from a viral video within the

Pilates niche. I stitch it together to

create a transition segment that sets up

the context behind my product. Now,

you've probably seen a lot of creators

use this. For example, Alex Hermoszi

uses stitches within many of his ads.

You want to hear something insane, but

it's very important for it to actually

make sense because here the girl is

falling off of a reformer's machine,

which sets up the context behind my

product, which is that grip socks stop

you from falling over. That's why I

specifically say, "Girl, you forgot your

grip socks." But the single most

important aspect of guaranteeing

virality is the 1 to 3 second

transition. The 1 to 3 second transition

is the science of going viral. I would

go as far as to say it's the secret of

going viral. And what it basically means

is on the 30 second mark of every video,

you need to put a re-engagement point.

This re-engagement point is when you

reveal the X factor of your entire

content piece. Let me show you how this

1 to 3 second transition happens in

almost every viral video. Let's first

start with some videos that contain

music because these videos really

highlight that 1 to 3 second transition.

Pay attention to the 30 secondond mark.

7.3 million views.

Beat drops. Product function is shown.

The X factor of the video is revealed at

the third second mark. 6.4 million

views.

Same thing. Beat drops. Product function

is shown. The X factor of the video is

revealed. But this doesn't just happen

with e-commerce videos. It happens with

every video. 22 million views. Why do

you talk so much? Everybody talks.

The beat drops and the X factor of the

video is revealed at the 30 second mark.

Now that you start to see the pattern,

let's move on to some videos where it's

a little bit more difficult to pick up

on, but it happens in every video. 34.4

million views. The X factor of the video

is revealed at the 30 second mark.

Excuse me, sir. Hey, what's up? Question

for you. Is this your Rolls-Royce? 10.9

million views. You're cooking your

chicken wrong. Here's how to do it right

by crosscutting it. Cross cutting the

chicken. X factor of the video. Third

second. 10 million views. Let me show

you what do Chinese people have for

breakfast in the morning. Yala. Hello.

My third second mark. Somalian man

speaks Chinese. Xactor the video. 3

second. And so the reason that I'm able

to go viral consistently isn't just

luck. It's because I'm following the

science of going viral. I do this with

personal brand videos, masculine

products, feminine products. Even at the

beginning of this YouTube video, you

would have seen a 1 to 3 second

transition. Incorporate this into your

next video, and I can almost guarantee

you'll 10x or 100x your ability to

capture attention. So, after I generated

a few million views off of those viral

videos, I then ran a retargeting

advertising campaign. And these were the

final static meta ads. I also ran a few

video ads as well. Basically, what I'm

doing is I'm showing these ads to the

exact girls who viewed those viral

videos. And so, imagining the girls who

are one, Pilates girls because they're

watching a Pilates video, two either

knew about Grip Socks or just learned

about Grip Socks through the video, and

three have seen my version of the Grip

Socks. Having these images then pop up

on their Instagram and their Tik Tok

feeds is what results in very high

conversions. And so, that's exactly what

we got. I'm going to hit the refresh

here just so you can see.

7.19% conversion rate comes from the

fact that we're running a retargeting ad

to a very warm audience cuz they had

watched at least 50% of the video. And

this spike over here from 7th of April

and beyond was when we ran the

retargeting advertising campaign. These

sales beforehand were a little bit of

ads but primarily organic traffic. Now

you see the girls who mentioned this

product to me weren't just ordinary

girls. They were Pilates instructors.

girls who call themselves pink Pilates

princesses. These girls are called the

early adopters. Now, what I'm about to

explain is exactly the understanding

that some of the greatest billionaires

of our generation have had. From the

PayPal mafia that bred Elon Musk to

Steve Jobs to basically all of the

greatest minds of our generation

understand this concept incredibly well.

This graph explains to us how

innovations spread. It is basically the

science of how an idea gets adopted by

the market. Understanding this allows

you to spot supply demand discrepancies.

Something that has very little supply,

it's very new, but there's a lot of

demand. You take advantage of that

discrepancy, that is opportunity. The

diffusions of innovation shows you how

to find opportunity. It gives you the

blueprint of finding it. And we've used

this blueprint within this video. These

five adopter categories all have

different characteristics. Innovators

are these incredibly passionate people

within a niche. The type of person to

buy a Steam game with five reviews. The

guy who goes and reads scientific

publications of the latest testosterone

supplement. The sustainable health freak

who's bringing back ancient remedies and

trying them out and doing DIYs. These

are the innovators. They're so risk

tolerant. They don't care if what they

try fails because they just want to try

it. But in entrepreneurship, we care

about finding the early adopters. You've

all been an early adopter of something.

You've all identified an idea and

validated and thought it was great, a

product, an idea, anything. and then a

year or two went by and you realize the

entire mass market adopted it. This

could have been a podcast that you used

to watch. This could have been a

perspective on life and of course

extends to products. The early adopters

are the conduit between an innovation

being super super niche and then

becoming mainstream. They are the ones

who validate a product before it becomes

mainstream. Whereas the innovators are

on the fringe and are very detached from

the rest of the market. They're like the

nerds. The early adopters are the

influencers. They're usually the ones

who share the product, leave reviews,

and tell everyone about it. And that is

why for the past two decades, the

richest people in the world, Elon Musk,

Mark Zuckerberg, Jensen, Steve Jobs,

Bill Gates, every one of them had their

roots in software development. And

billionaire software developers are the

ones who coined the term product market

fit. Product market fit is all about

exactly what we just talked about. It is

the first step to building a successful

venture in which a company meets early

adopters, gathers feedback, and gauges

interest in its product. If you want to

build a business, you must find the

early adopters. When you want to find a

product, you don't look at trending

product websites. You find the early

adopters. When you're creating content,

it's not guesswork. You find early

adopters, content that has been

validated by them, and then you take

inspiration from it, and you copy it.

Opportunity in business is when there is

a supply and demand discrepancy. And the

early adopters are the ones who reveal

this discrepancy to you. What we've

effectively been able to do here is

utilize the fundamental laws of

business, market theory, product market

fit, diffusions of innovations, and

leverage AI to facilitate this

understanding. We're able to find

opportunity and then turn that

opportunity into an asset, which is a

brand. This is effectively what I've

been able to do for dozens and dozens of

students over the past few months.

Attention Academy is an e-commerce

coaching program that actually works.

You see, I've been guided by some of the

greatest entrepreneurs of our

generation. So, I know firsthand how

transformative coaching can be. But for

a coaching program to actually work, you

need a mentorship level experience. This

means that you can't come into the

program and then be handed off to a

student success coach you've never met

before. Which is why in Attention

Academy, you're going to be learning

directly from me. And I'm going to be

guiding you in every aspect of your

e-commerce journey. I will be showing

you the same systems that have helped me

build over 12 Shopify stores, generate

over $30 million in revenue online. I've

done this in niches that I'm passionate

about, in niches I knew nothing about.

This fundamental first principles

understanding is what has enabled me to

be able to help other students from the

ground up. You're going to learn the

business fundamentals required to build

an e-commerce brand. And I will be the

one who's personally guiding you with

implementing this system. And for this

coaching program to continue to deliver

results, there is a 30 student monthly

limit in place. And what this means is

that every month only 30 new students

can join Attention Academy. This is

based upon the Harvard cohort standard,

which is basically the upper limit of

what one coach can handle. I've had over

3,000 membership requests for people to

join this program, but letting in large

quantity of students wouldn't allow me

to guarantee results. For that reason,

if you genuinely resonated with what

I've shared within this video, if you

have a genuine enthusiasm to

understanding the fundamentals of this

business, if you know that all the

gimmick strategies within this

e-commerce and drop shipping scene are

misguiding you, and you want to pull

away from that and actually learn how to

build a brand, a business, if that's

you, then you're the sort of person I

want in Attention Academy. Just like

when I was selling a product to that

girl, I was looking at their

psychoraphic, their mindset, how they

live their lives, their identities. The

same concept applies with this academy.

I don't care if you have zero experience

within e-commerce and you never sold a

product before or if you're running a

multi-million dollar brand. What I care

about is your mindset towards this

business. Are you willing to learn about

movements and how they create identities

and how we use these identities to

create brands and how we create content

that's perfectly made for these

identities? Are you willing to learn how

to break down content creation to the

second increment level? Do you want to

build a niche dominant e-commerce brand?

Because if that's you, you should check

out Attention Academy. My vision for

this academy is for years from now,

successful entrepreneurs, brand owners

to proudly admit that they were a part

of Attention Academy. Otherwise, thank

you for watching this video. I hope you

learned something.