How I'd learn UX Design (if I could start over)
By Lily Cameron
Summary
## Key takeaways - **UX is more than just visual design**: While UI design focuses on the visual elements of an app or website, UX design encompasses research, understanding user needs, and creating the overall experience. Psychology and empathy are crucial for understanding user behavior. [01:11], [01:49] - **Prioritize foundational principles over immediate user research**: When starting out, focus on learning design principles like the Aesthetic Usability Effect and Hick's Law from resources like the Laws of UX website. Direct user research is less feasible without an existing user base. [02:36], [03:25] - **Build portfolio by improving existing apps**: For your first portfolio piece, redesign an existing app by analyzing user reviews to identify common pain points and then propose solutions. This practical approach naturally teaches core UX concepts. [06:47], [07:01] - **Leverage online resources and community for portfolio assets**: Don't reinvent the wheel for portfolio assets; utilize free resources like the Figma community, Flaticon, and Pexels for icons, shapes, and images. Learn from what other designers are sharing. [08:47], [09:00] - **Networking is key: Ask for help and feedback**: Be honest about your experience level and don't hesitate to ask for help or feedback on your portfolio from experienced designers on LinkedIn. Building these relationships can lead to future opportunities. [09:26], [09:42] - **Embrace the learning curve and stay persistent**: Changing careers and learning UX design involves ups and downs, including discouragement. It's a skill like any other, and persistence is crucial for overcoming challenges and achieving your career goals. [04:42], [10:36]
Topics Covered
- UX is Psychology and Research, Not Just Visuals.
- Beginner UX: Master Principles Before User Research.
- Redesign Apps Using Reviews for Your UX Portfolio.
- Don't Reinvent the Wheel: Use Free Design Resources.
- Asking for Help: Your Secret UX Career Advantage.
Full Transcript
this is how I would learn ux design if I
could start
over I'm a full-time product designer
I've done agency I've done freelance
work my route to breaking into Tech is a
little bit of a weird one so in order to
find out what I would have done
differently let's go back and find out
how I got there in the first place so
I've been designing since I was 18 years
old sort of my parents have their own
Tattoo Studio they've been tattoo
artists for decades and I wanted to
follow in the family footsteps and
become a tattoo artist as well this
taught me the basic principles of design
and communicating with the client on a
vision but ultimately I found out that I
didn't really want to be doing that
forever fast forward to University I was
doing a business degree which taught me
the foundations of General product
design market research competitor
analysis product life cycle which in my
day-to-day job is actually really
helpful when talking about the bigger
picture of tech products to companies
that I'm working with fast forward again
to now and I'm currently working as a
freelancer working with big Enterprise
companies on their Tech products my work
involves topics like competitor analysis
market research user personas success
mapping user testing Affinity mapping
cono analysis feature prioritization and
service Blueprinting and if you're
looking to break into Tech or learn ux
design you should definitely take note
and go research some of those and let me
clear up the difference between UI and
ux UI design so user interface design is
the very very front-facing screen that
you see when you open an app or a
website some sort of software what the
buttons look like what is the pixel
width between certain icons color
palette even sometimes in information
architecture ux design user experience
design involves UI design towards the
end however it's encompasses quite a bit
more in terms of the research figuring
out what features are needing to be
included in the first place creating the
experience that the user is going to go
through when using the software you
might think becoming a ux designer the
main thing to learn is visual design but
I'd actually argue that the one of the
most important things to learn is about
psychology and user research empathy for
what the user is going going through
empathy for what the user needs in
certain specific kinds of software when
it comes to user research I think one of
the best ways I can get across how
important it is is the way that a
90-year-old granny is going to use her
banking app is completely different to
how someone of my generation is going to
use their banking app user research
needs to go in to discover how can you
make a software usable for every kind of
person that needs to use it doing
research into the user gives your design
purpose and lets you know who's going to
be using it and in what context they're
going to be using it all other parts of
ux design can be traced back to user
research so you think that I'm about to
tell you that you should learn about
user research right not exactly if you
are just trying to break into ux design
with no experience who are you going to
research with what are you going to
research you don't you don't usually
have access to a user base to test with
in addition to that you're just starting
out you want to play around with designs
you want that instant gratification and
that's okay doing a bunch of user
research and all that kind of stuff is
not going to give you the most bang for
your buck at this stage in your learning
process when you're just starting out
however if hearing that makes you want
to just jump straight into designing
hold up jumping straight into design
without any sort of logic behind it or
reasoning it is going to result in a
probably pretty but useless design ux
design with no logic or no ground no
basis is useless that kind of defeats
the purpose of ux design in the first
place I would really recommend going to
the laws of ux website and doing a
little bit of research there first about
the different kinds of principles and
laws that we apply to our designs for
instance the aesthetic usability effect
where users perceive designs that are
more aesthetically pleasing as more
useful and functional or Hicks law
showing that the time that it takes to
make a decision on screen increases with
the number and the complexity of choices
presented to the user also look at the
M3 website they go into detail about
certain kinds of components the material
design content and the laws of ux come
up all the time in my job I'm always
referencing them so once you've got
familiar with design you can start to
think about applying these ideas to
breaking into the industry via course a
boot camp volunteering an internship a
lot of people are learning studying and
changing their career path and course
career is changing the way that people
start their careers without degrees many
of their graduates don't have previous
experience or a degree and are using
their course as well as their own skills
and talents to get ahead in the job
market and break into that new industry
I don't have a degree anything to do
with tech yet here I am years into my
dream career so if I can do it you can
do it course career helps people like
you start at entry level position
without that prior experience you get a
free introduction to the course teaching
you about the career and what kind of
people are suited to it and then in the
paid course they teach all the skills
and knowledge that you need to be able
to build your portfolio and land your
first role as you're learning there's
going to be some ups and some Downs
you're going to be discouraged
demotivated and you're going to find
that passion again just keep pushing
through because it's a skill that you
can learn like any other if you're
wanting to make a career change it's
going to be a bit awkward at first
you're learning a new thing and that's
part of the joy of learning something
new is feeling like a complet complete
Noob embrace the first days in the first
stages of learning something new because
you only get to experience that once in
addition to skill building and portfolio
building course career also helped you
to network and make those connections
that you need to break into the industry
they help you to format your CV your
LinkedIn how to find jobs what to do in
an interview and when you finish you get
a certificate of completion as well as a
sharable website portfolio of your work
you'll also be added to an employer
platform where employers and hiring
managers can find you request interviews
and you can secure a job without
actually having to directly apply to
companies course career has a free
introductory course click the link in my
description to sign up and find out
exactly how you can start your ux design
career with no degree and no experience
in order to begin actually designing
you're going to need a desktop or a
laptop and learn a design platform there
are so many tutorials online you've got
figma tutorials sketch tutorials wxd
tutorials all of these kinds of
platforms are what ux designers use in
order to create their designs they all
function a little bit differently so you
can try them out and see what one you
like working with best specifically
figma is starting to become more
industry standard you see a lot of the
job listings that are posted nowadays
require you to be able to use figma it's
hard to exchange information and Designs
if you're all working across different
platforms if the job listing says we use
figma then that's the one that you
should be proficient in I love figma I'm
a figma girly look up a couple tutorials
and as you go through you'll learn about
things like frames wire frames
prototyping once you have the basics
down of how to use your platform I want
you to take a screenshot of an app in
your phone paste it into figma or sketch
or wxd whichever one you choose and make
a onetoone copy of it just trace it and
as you're tracing it you'll learn how it
was put together and what goes into the
design in the first place once you have
the basics of how to use the platforms
and the basics of design down you're
ready to start designing your own
portfolio piece I'll tell you a little
bit about my first portfolio piece in a
little bit but my advice would be to
start with an app that already exists on
the App Store and look to make some
improvements on it based on the reviews
that you can see down below take a note
of what the most common theme that comes
up in the reviews is what is the most
consistent thing that people are
complaining about or that they wish the
app had compile them into some solutions
and a feature list I have a stab at
making a redesigned version for me one
of my first portfolio pieces ever was
redesigning the Steam app if you have
ever used the Steam app you know how
dated it is it's pretty much just the
website squeezed onto a phone screen I
did the same process I went on the App
Store took some screenshots looked at
the reviews found the pain points that
people were talking talking about and
try to redesign around that so as I was
studying and building up my knowledge I
used the reviews on the Steam app App
Store to redesign something and add that
to my CV while you're doing your
redesign you're going to naturally learn
about topics like information
architecture and a bit about wi framing
a bit more about prototyping and a
little bit of that user research comes
up there when you're taking those
reviews implementing that into features
on a redesign if you want to try
something a little bit more unique or
close to home personal you can try to
come up with a design idea of something
that already frustrates you in
day-to-day life so you know when you're
going to the grocery store and you
forget if you already have soy sauce you
could create an app design that allows
you to keep track of your groceries or
something that's something that I tried
out when I was first beginning it looks
terrible but it's just a learning
process or just think about an app that
you already use that you wish had a
certain feature just to make life easier
those little hints of frustration are
exactly the things that you should be
looking out for they're like little
Pearls of Iration that you can turn into
a portfolio piece when you're designing
steal things steal ideas steal Concepts
get inspired by everything you possibly
can don't steal one to one come on let's
be smart about it you need to start
learning from people who are already
good at what they do absorb all that
information you need to be a sponge and
again for just portfolio pieces there's
no point Reinventing like what's Already
There figma community has an amazing
resource of like icons vectorized shapes
and stuff flat icon has so many cool PNG
icons
as well as pixels has great stock photos
that you can just drag and drop into
your design there's no point sitting
there trying to design your own
iconography or take your own pictures
for your designs take that from the
resources that people are sharing online
and learn from your fellow designer
you're ready to start building a network
there are a couple things that I wish I
knew when I started doing this as
someone with little to know experience
for starters I wish I just understood
how much asking for help can get you
further you don't have to pretend you
know everything because let's be honest
you don't you don't know everything and
acting like you do will only make people
think that you're up yourself it's
better to just be honest you're never
going to know as much as a ux designer
who's been doing this 10 years just ask
for help ask for advice reach out to
some people on LinkedIn and ask if
they'd be kind enough to review your
portfolio and give some advice and
feedback try to build that relationship
with multiple designers on LinkedIn in
sort of Industries and companies that
you're interested in working in and
eventually they're going to see you grow
as a designer from your posts or your
messages they'll see your progress and
they will keep you in mind for future
positions and when you are applying
always always always reach out to a
designer on the team of the company you
applied to and ask them hey what does
the team look like here what's the
design team like do you like working
here do you have any tips for the hiring
process I've done that so many times
I've messaged people on LinkedIn asking
for help on the hiring process or tips
for the hiring process and a lot of the
time they're really willing and open to
give me some hints either of what the
questions are going to be or at least
what I should prepare for the interview
throughout the stages of learning how to
design the theory the practice applying
to jobs getting knocked back from jobs
you're going to feel discouraged or
demotivated and that's okay that's
normal it's natural but just keep
pushing through this is a skill like any
other you can relearn and change your
career path at any stage in your life no
matter your age no matter your
experience you've got this I've known
people who have broke into ux and Tech
from all different kinds of backgrounds
from like Finance people who studied law
people who St psychology people who just
did artart there's so many Avenues also
definitely look into your local area to
see if there's any career building days
ux design days ux design functions
events all that kind of stuff it helps
you build those connections and see what
opportunities are out there that you
didn't even know there were subscribe
comment like and I'll see you in the
next video
[Music]
Loading video analysis...