How I Find App Ideas That Print ($90k/month Micro SaaS)
By Steven Cravotta
Summary
## Key takeaways - **Most apps fail due to unvalidated ideas, not poor build quality.**: The primary reason mobile apps fail isn't a lack of technical skill, but rather building an idea that hasn't been validated. Focusing on validating the idea first is crucial for success. [00:15] - **Solve painful problems for guaranteed customer payment.**: When an app idea addresses a significant and painful problem, users are much more willing to pay for it, making marketing efforts simpler and more effective. [01:37] - **Controversy fuels viral marketing for apps.**: Incorporating a controversial element into your app idea can significantly boost marketing efforts, leading to increased engagement and wider reach, as seen with the PuffCount app. [03:11] - **Marketing, not the app itself, drives success.**: The success of a mobile app hinges on marketing, which accounts for 95% of its success. A poorly built app with strong marketing will outperform a polished app with no marketing. [07:26] - **Feasibility and simplicity are key for MVPs.**: Prioritize building and launching a simple Minimum Viable Product (MVP) quickly to validate your app idea and gather user feedback, rather than getting stuck on perfection. [09:00]
Topics Covered
- Most Apps Fail: Validate Ideas, Don't Guess.
- Controversy: Your Secret Weapon for Viral Marketing.
- Find Proven App Ideas: Use Google Trends & Flippa.
- Marketing Trumps Perfection: Your App's True Moat.
- Simplicity Wins: Launch Your MVP Fast, Then Adapt.
Full Transcript
If you've clicked on this video, chances
are you're eager to dive into the world
of mobile apps, but you're unsure of
where to start. And this is where most
founders get stuck. The idea, maybe you
don't even have an idea yet, or maybe
you have millions of ideas, but you have
no idea which one is worth building. And
here's the harsh truth. Most apps fail
not because they're poorly built. They
fail because the idea was never
validated in the first place. So, in
this video, I'm going to break down my
exact framework that I use to find and
validate mobile app ideas that print. I
have built and scaled apps to millions
of downloads. My previous app,
PuffCount, scaled to $44,000 per month
in monthly recurring revenue before I
sold the business. My new mobile app,
Posted, is crossing $90,000 per month. I
have successfully exited two companies,
and I've worked with and alongside other
founders doing the exact same. I have
been able to consistently build
successful mobile apps, not because I'm
lucky, but because I chose the correct
ideas to invest my time and money into.
And I have developed a simple four-step
framework that you can follow to do the
same. Stop guessing. Build what people
will actually pay for. Let's get into
it. Boom. Here it is. The blueprint for
finding and validating mobile app ideas
broken down into a simple four-step
process. Step number one is figuring out
the idea itself. Step number two is
validating this idea. Step number three
is taking a marketing mindset when
picking our idea. And step number four,
probably the most important, is making
sure this idea is actually feasible to
get done and build. We want to build
quickly so we can get it to market and
start making cash. So step number one,
we want to look for and solve real
problems, not just some crazy weird idea
that's never been built before. If your
idea solves a painful problem, your life
in the mobile app game will be so much
easier. People are more willing to pay
for an app that solves their problems.
And marketing it is easy. Hey, here's a
problem, a popular problem. Our app
solves that problem. Boom. You got them.
So, let's start with a problem. We want
to find a very painful problem or
desire. Generally speaking, those can be
related to health, wealth, relationship,
status, or convenience and freedom. And
look, if we look in the top charts at
the top grossing apps, we can ignore
YouTube and all the massive companies
out there, but boom, we have Tinder.
What's that? relationships. One of the
top trending apps, X status, one of the
top trending apps, Instagram status,
Hinge, dating, LinkedIn status. And we
can even go on Sensor Tower and we can
break down different niches if we want
to. We can see the top grossing apps in
the health and wellness niche. My
fitness pal, health, fitness. You can
browse through the top apps and you can
see which ideas are making the most
money. We want to keep our problem
simple, especially for the MVP. In the
very beginning stages, we want to solve
one painful problem with one solution.
That's how Puff Count started. My app
that I scaled to $44,000 per month and
monthly recurring revenue. I had one
feature that solved one problem.
Quitting vaping. You track your puffs in
the app. It was that simple. And up
until the very end before I sold the
company, that was the main selling
feature. That's what I marketed. That's
why people came to my app. Controversy.
Also very important to keep in mind.
Puff count was a very controversial app.
Vaping is a controversial topic. If your
app has some sort of controversy
involved, it will make the marketing go
crazy. And trust me on that, I grew my
Puff page to 120,000 followers and our
content was getting millions and
millions of views. Not because I'm some
wizard at content, but because it was
controversial. Look at all the top
comments. 15,000 likes on this comment.
Giving people money to buy new vapes.
So, I wonder how many people took that
money and then they buy another one. No
one quit. People love to hate. They love
to comment on stuff. We're going to use
that to our advantage. So, again, you
can look at what is trending right now.
You can go to Sensor Tower. You can look
at the top app app store charts. You can
look at what is trending on social
media. I knew Puff Count would be a
killer idea because vaping was going
mega viral across social media. I kept
seeing Tik Toks about vaping, how
unhealthy it was, how hard it was to
quit. And on top of that, we can also
look at Google Trends. Here's the Google
trend for the keywords quit vaping. If
you notice, it's up and to the right,
almost at an all-time high in terms of
interest over time. This is in the
United States. If we go to worldwide,
same story. This is a global problem
that people are actively looking for.
What's your idea? Type it into Google
search. Is it going up into the right?
If it is, that's a great sign. We can
also look at app marketplaces. We can
look at flippa. We can look at acquire.
We can sort the flipp of listings by
most profitable and we can see what apps
are the most profitable. This meditation
and yoga app selling for $800,000. They
make $20,000 every single month. It's
live here for you to see. Go on to
Flippa. You can see exactly what apps
are crushing it and how much money
they're making. This is an absolute
cheat code. Here's a VPN app making
$17,000 a month. Here's a chat, flirt,
and dating app making 15K a month. We
can do the same thing on acquire. We can
go to acquire and we can filter by
mobile app and we can filter by annual
revenue high to low. We're going to do
mobile app. Apply. Annual revenue high
to low. This company is making $10
million. It is a QR code reader. Simple
idea. Painful problem. $10 million a
month. Let's look at the next one.
Teaches you how to do math homework.
$6.4 $4 million a month. High growth app
portfolio. Blueco collar job and
recruitment services. AI powered video
editing. AI makeup app. This is a cheat
code. If you are interested in or
already building an app of your own and
you want to connect with other founders
in the space who are already doing 10,
50, upwards of $100,000 per month, you
should join our app founder group call.
The link to join the group call is in
the description. Step number two, let's
make sure that this problem is actually
trending. We need to validate this idea.
Once we've found our idea, let's
validate it. Let's do market research.
My favorite market research tool in
terms of finding viral social media
content is going on to viral ad
library.com. We can see all of the most
viral videos. We can see how many views
these videos have and we can see what
app they're for. This tool is an
absolute cheat code. You can see all of
these other apps videos. You can do
competitor research here and you can see
who is crushing it and how. They have
Tik Tok, they have Instagram, you can
sort by paid ads, you can sort by
organic content, you can sort by most
views and you can search here. Viral ad
library is the market research tool for
figuring out what's going viral on
social media. And again, we can also use
sensor tower. We can go to the top app
charts. We can see how much revenue
they're making. Calorie counter My
Fitness Pal making a boatload of money.
Flow period cycle tracker making a
boatload of money. Let's go to the
lifestyle. Tinder making a boatload of
money obviously. T dating advice
$600,000 a month. Go on to sensor tower
and again competition is good. Make sure
that other apps in your space are making
money. That is a good sign competition
is healthy in the app game. Do not be
afraid of the competition. And again, if
the Google trend search volume is going
up, the iOS app store search volume is
going up. I can promise you that. Now,
we need to approach the idea with a
marketing mindset. This is the most
important part. Marketing is 95% of the
success of a mobile app. Let's pretend
for a second your app is the worst app
on the planet. If you can market that
app and you can get a million people to
look at your app, it will succeed. A
certain percentage will purchase their
product. And on the flip side, let's
pretend you have a really cool looking
app and it's great and it's fully
polished and you spent 2 years building
it, but it's not marketable and you
can't get people to the front door.
Which business succeeds? The bad app
with great marketing. Marketing is the
most important part in mobile apps.
Especially in today's day and age where
anyone can build a mobile app with AI
tools, freelancers, whatever it is, the
barrier to entry is lowering. However,
with that, the barrier to entry to
marketing is getting higher and higher
and higher. That is your moat. The one
thing that separates the winners from
the losers is a distribution strategy.
So, make sure your app and your idea are
marketable. So, how do we make sure it's
marketable? Again, the validation stage
up here will help a lot, but are people
talking about it on social media? Are
there Tik Tok videos about this? Are
there Reddit threads about this? Are
there Twitter posts about your idea,
your problem, your niche in general?
Take out your phone, go on to Tik Tok,
type in your keywords, sort by most
liked videos of all time, and if there
are viral videos there, that is your
market research. That is how you know if
your idea is going to be marketable. Use
those ideas to build content for your
product. Social media is the instant
demand check on whether your product is
marketable or not. The more viral videos
you have in that specific niche, the
easier it will be for you. Step number
four, the most important part,
feasibility. Can you actually build this
app? Simplicity wins. I'll remind you
the QR code reader that's making $10
million. Simplicity wins. Keep the app
simple, especially for your MVP. You
want to build, launch, and validate your
app as fast as possible without wasting
a ton of time and without wasting a ton
of money. Don't worry about your app
being simple or not polished or it has
bugs or whatever. That's okay. News
flash, there will always be new stuff
for you to build. There will always be
that one small bug. There's always going
to be something for you to update. But
that's okay because part of being a
founder and part of being in the mobile
app game is adapting. Adapting to
change, getting feedback from your
users, from your customers, and adapting
to that change. Do not get stuck in this
endless loop of building the perfect
product. you will fail. Launch quickly,
get feedback from real people using your
product, and adapt. And lastly, don't be
afraid to move fast, break things, and
learn as you go. Because at the end of
the day, yes, we're here to make amazing
products. We're here to make some cash,
but building mobile apps is fun, baby.
Being an app founder is one of the most
rewarding jobs in the world. And it will
give you time freedom, location freedom,
and financial freedom. And I can say
that because I've done it myself. So, go
validate that idea. Protect your time.
Protect your money. Make sure that your
product is marketable and you'll crush
it. If you want to get in touch with me,
if you want my opinion on your app idea
or you want to work with me or you want
to ask me a question or whatever, shoot
me a DM on Instagram, Stephven Builds,
and subscribe to the channel. I'm
dropping sauce all the time. Hope you
enjoyed. See you on the next one.
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