How I Made $10M Selling DM Automations (by 27)

I built a $10 million business by 27.

And I'm going to show you exactly how I did [music] it. Eight years ago, I was sleeping on a mattress in a cockroachinfested room with eight grand to my name. And today, I've generated over $90 million [music]

for my clients and worked with brands like Meta and Nike. And the truth is, if I had to do it again, I could because it all came down to a few [music] key principles. In this video, I'll show you

principles. In this video, I'll show you exactly what those principles are and the 30-day plan that I'd use if I had to start over and rebuild it all even faster. Principle number one is what

faster. Principle number one is what helped me go from zero to my first 10K a month. My boyfriend, now husband, Kyle,

month. My boyfriend, now husband, Kyle, and I decided to start a business together. So, I dropped out of college

together. So, I dropped out of college at 19 with $8,000 [music] in savings. I

actually wrote a letter to my parents about why I was dropping out. And to

this day, I still get emails every week from people who find it and ask for advice about dropping out, too. A few

days before that, Kyle and I were sitting at my mom's kitchen table in the house I grew up in and watched Mark Zuckerberg's F8 keynote. Now this is the conference that Meta does every year for

developers. And at this one he announced

developers. And at this one he announced Facebook Messenger bots. He said every business would eventually use them to communicate with customers. This is the future of business to consumer communication. [music] And we just

communication. [music] And we just looked at each other and go this is it.

We've got to build a business around this new technology. The thing is we had no idea how to evaluate if this was even a good market. We just believed in it.

We believed in Mark. We believed in Facebook and we decided to go allin. So

from there, we were like, we need to get out of our environment, away from anyone that we know, and just laser focus. We

wanted to spend as little money as possible on housing. So we looked at some college towns. We decided to go to Isa Vista, which is in Santa Barbara, California. And there were a lot of

California. And there were a lot of cheap places that we could rent for the summer because most of the students were out of town. But it ended up being a complete nightmare. Cockroachinfested

complete nightmare. Cockroachinfested houses, antinfested [music] houses. We

slept on this stained thin mattress on the floor. When I tell you these places

the floor. When I tell you these places were disgusting, like I opened the dishwasher one day, hundreds of cockroaches were living in there. I

nearly puked. We ended up living in three different houses while we were there because somehow each one ended up being a little bit worse than the last.

And for those 3 months straight, we made zero, but we knew we were going to figure something out. So before I had dropped out, I had been a part of a business program where I was supposed to go to three top business schools. One in

Los Angeles, one in Hong Kong, and one in Italy. and I would earn three

in Italy. and I would earn three bachelor's degrees in business by the time I graduated. So, when I dropped out, I had already bought my plane ticket to Hong Kong. And since I had some extra cash, I just bought Kyle a

ticket, too. At the time, it made a ton

ticket, too. At the time, it made a ton of sense to me that we would go to Asia because I had read the 4-hour work week by Tim Ferrris. And I forced Kyle to read it, too. I was like, "You have to read this book or you can't come with

me." So, once we decide to go to Asia, I

me." So, once we decide to go to Asia, I think, cool. Tim Ferris talks about how

think, cool. Tim Ferris talks about how Thailand and some other places in Asia are amazing for Americans because cheap living, great networking, etc. So, I thought we'll do the same thing. I

forgot about the part where Tim Ferrris already has a successful business that makes him money when he went and did this. But once we land in Asia, we end

this. But once we land in Asia, we end up spending a year and a half living in seven different countries, 24 different apartments, and 50% of our time we went to as many business networking events as

we could. and the other 50% was spent on

we could. and the other 50% was spent on us cold emailing and cold calling businesses [music] in the US.

Eventually, we cracked the code on getting results for our clients, which involved taking their organic content, driving people into Facebook Messenger, using AI to create automated back and

forth conversations, and turning those conversations into customers. Back in

2018, no one was doing this. We were

combining content marketing with AI in a way that felt personal, not robotic. And

in our first 12 months, we hit 100K in revenue. So, it wasn't life-changing

revenue. So, it wasn't life-changing money yet, but it was proof [music] that the system we had created actually worked. And this taught me that actions

worked. And this taught me that actions precede feelings. Looking [music] back,

precede feelings. Looking [music] back, I would never tell someone to do what I did. Remove every familiar thing from

did. Remove every familiar thing from your life, start living with and start a business with your boyfriend or girlfriend at the same time, and move overseas. It was absolutely insane. But

overseas. It was absolutely insane. But

here's what that brutal chaos taught me.

[music] You don't need to feel ready.

You don't even need to feel confident.

You don't even have to pick the right thing. You can just start moving because

thing. You can just start moving because clarity will come from your action, not from thinking. And what I noticed as we

from thinking. And what I noticed as we met so many different people while traveling seven countries is that most people spend 2 months deciding what to do, what to create. Instead, test 10 to

20 things in those same two months because you're going to find something that you're good at and makes you money way faster. Principle number two is what

way faster. Principle number two is what took my business from 100K a year to $50,000 a month. And the crazy thing is, I learned it inside a $50,000 mastermind I didn't even pay for. After that first

year and a half in Asia, hitting a hundred grand, we were still feeling pretty lost about how to keep growing.

So, we actually moved back to the US to San Diego, which is an hour from where I grew up. I had zero network there. So, I

grew up. I had zero network there. So, I

started joining Facebook groups trying to meet people. And I met this woman who had just moved to San Diego at the same time. She was about 7 years older than

time. She was about 7 years older than me. And she had been in digital

me. And she had been in digital marketing for maybe 5 10 years at that point. [music] She had just been invited

point. [music] She had just been invited to a $50,000 mastermind that was being hosted at a hotel down the street from my apartment. So, I didn't have that

my apartment. So, I didn't have that kind of money, but she brought me as her guest and I got to go for free. Now,

that mastermind was full of the most successful online marketers I had ever [music] met in person. These were people running 8 to 9 figure companies and people who ran conferences with 10,000

to 15,000 attendees. And by the end of the mastermind, I had somehow convinced all of them to let me speak at their upcoming events. So, I started speaking

upcoming events. So, I started speaking on these stages and that landed us our first major clients, Mind Valley and Clickfunnels. Both are multiundred

Clickfunnels. Both are multiundred million dollar a year companies. Now,

here's what I noticed. Both of those clients were information businesses.

They sold courses and digital products.

And we were really good at serving them.

We understood their business model. We

knew their marketing systems. We knew their pain points. So, we made a decision. From now on, we're only

decision. From now on, we're only working with course creators, coaches, and info businesses. No more local businesses, e-commerce service providers, literally anyone else except

them. And that shift took us from 100K

them. And that shift took us from 100K in total revenue to 50K a month. So, two

takeaways for you. First, get into rooms with people who are already where you want to be. I know that sounds cliche, but you don't always need 50K to do it.

And it's really easy to actually get in if you just do one of three things that I have done [music] over and over. You

can offer to volunteer, speak, or even make content and typically get in for free. It's called being relentlessly

free. It's called being relentlessly resourceful. One of my favorite phrases.

resourceful. One of my favorite phrases.

And second, [music] pay attention to patterns in your client work. We didn't

plan to niche into info businesses. We

just noticed that we had closed two great clients in the same [music] space, and that was our signal to double down.

So, pick a niche where you're getting traction and go allin. Principle number

three is a framework I learned from Alex Hermoszi, and it's now made me millions.

Once we had consistent revenue and good clients, we realized that we couldn't keep doing everything ourselves. We

absolutely needed to hire a team. We

needed systems. We needed processes that could run without us micromanaging every single little thing. So, we started documenting everything. Every client

documenting everything. Every client onboarding process, every DM funnel structure, every sales call framework.

We hired and trained specialists, not generalists. So, these were people who

generalists. So, these were people who could own one part of the business and make it worldclass. And at the same time, we established ourselves, our brand as the DMFunnel experts. So when

anyone thought about Facebook or Instagram automation or DM funnels, they thought of us and that positioning allowed us to charge premium prices and attract the exact clients that we wanted. But here's where most

wanted. But here's where most entrepreneurs fail. They stay in hustle

entrepreneurs fail. They stay in hustle mode way too long. They hold on too tightly to the things that are actually stealing time from working on growing the business, and they keep testing new things instead of doing more of what's

already working. I later learned the

already working. I later learned the solution to this by paying Alex Hermoszi $100,000 to spend a day with him. If you

don't know who he is, by the way, he's arguably the number one business thought leader with a really impressive track record. And he taught me the 702010

record. And he taught me the 702010 [music] rule. You want to focus 70% of

[music] rule. You want to focus 70% of your effort on doing more of what's working, 20% on things [music] that could make your results slightly better, and 10% on totally new experiments. And

that one framework has made me millions of dollars because it's the difference between constantly chasing shiny objects and actually scaling. Principle number

four is what took my business from $1 million to 10 million. And most people completely overlook it. By the time we hit 1 million in revenue, we had a problem. We were getting tons of inbound

problem. We were getting tons of inbound interest from businesses that couldn't afford our agency services. And we could only serve the top 001% of the market the way that we were priced, which was great, but we were leaving a lot of

money on the table. And these were businesses that were just 3 to 12ish months away from being able to work with us. But they had the same problems and

us. But they had the same problems and they really needed help now. So we

launched training programs. [music] We taught them how to install simpler and easier to manage versions of our service systems themselves. And some of those

systems themselves. And some of those people ended up graduating to become agency clients. But even if they didn't,

agency clients. But even if they didn't, we were generating revenue from a market segment that we had been completely ignoring. This took us from $1 million

ignoring. This took us from $1 million to [music] $5 million. Then something

bigger happened. Companies like ManyHat and Meta started to hire us to consult and build DM funnels for their biggest partners, brands like Nike. So, we

weren't working with just course creators and coaches anymore. We were

working with Fortune [music] 500 companies. And by this point, we had

companies. And by this point, we had sent over 300 million messages through our systems. So we had the data, we had proof, [music] thousands of clients, case studies, and so we did something

that we should have done way earlier. We

codified everything into proprietary frameworks. These weren't just best

frameworks. These weren't just best practices. They were actual repeatable

practices. They were actual repeatable systems that are backed by hundreds of millions of data points. And that is what took us from 5 million to $10 million. So two lessons here that I want

million. So two lessons here that I want to share. First, once you have proof

to share. First, once you have proof with high-paying clients, you can create a lighter touch offer to let people experience what it's like working with you with less risk and also prepare to

work with you at your highest level.

Now, to be clear, this is not you going downstream, meaning you're working with a very different type of unqualified customer. What you're doing is capturing

customer. What you're doing is capturing your current customers just one step or two before they're ready for your premium pricing. Second, document

premium pricing. Second, document everything and turn it into frameworks.

Look for patterns in your client work.

What's working? what doesn't, why, and then turn those patterns and decisions into named frameworks with your branding. And this gives you

branding. And this gives you defensibility, and it truly allows you to charge what you're worth. Now, even

though I made my first million at 21, I could have done it twice as fast if I'd followed this exact plan. If I were starting today, I obviously wouldn't move to Asia. I wouldn't remove every familiar thing from my life. I'd be

super strategic [music] about subtracting complexity so that I could spend as much time as possible focused on figuring out a repeatable process to [music] get clients and get them

results. So, here's the exact plan that

results. So, here's the exact plan that I'd follow from day 1 to 7. I would

choose a B2B niche that you understand or find fascinating. Business [music] to business, not business to consumer. The

reason why is because B2B clients, in my experience, are way less emotional, have much bigger budgets, and they make buying decisions based on logic, not feelings or a personal transformation.

So, it's just easier from my experience when you're getting started. Now, you

want to use perplexity.com, one of my favorite AI tools, to research [music] what are people in this niche already buying, what is the pricing of that, [music] and then identify one existing painful and expensive problem that you

could solve. If it doesn't cost them

could solve. If it doesn't cost them money or make the money, they are not going to pay to fix it. So, make sure that it does. From day eight to 14, I would pick one thing that you'll deliver that solves that problem. Maybe you do

things faster. Bundle multiple solutions

things faster. Bundle multiple solutions they're currently paying different vendors for into one thing or even cheaper. Don't offer everything though,

cheaper. Don't offer everything though, and start with services, not products.

The reason why is because you can sell first and then build later. You are

literally getting paid to learn. And to

be frank, it teaches you such valuable communication skills and also forces your clients to give you feedback. And

finally, research 20 to 30 businesses in the niche that you've chosen. Who are

they? What are they doing well? And what

are they missing? Now, here's the secret weapon. Custom Loom videos. The reason

weapon. Custom Loom videos. The reason

why this still works way better than anything else I've seen is that in the age of AI, everyone is sending cold emails now. [music] Inboxes are being

emails now. [music] Inboxes are being flooded with generic AI generated messages, but almost nobody sends personalized video messages. [music] So,

it cuts through the noise instantly. And

let me tell you, I have closed deals the same day with cold prospects using this method. I sent a video in the morning to

method. I sent a video in the morning to a top-rated podcast and business influencer. They watched it an hour

influencer. They watched it an hour later, messaged me back on Instagram where I sent it. We hopped on a call and the deal was closed by the end of the day. Now, I'm not guaranteeing that

day. Now, I'm not guaranteeing that that's going to happen to you, but just know that as you get better at this skill. You're going to get a lot more

skill. You're going to get a lot more responses than if you just send thousands of cold emails. This is

quality over quantity. Here's how to structure your 5-minute video. Start by

sharing ideally their website or one of their social profiles on your screen so that they know right away this was filmed for them. This is not like a generic video you're sending out to thousands of people. And you start by

saying something like, "Hey, I hope insert something about a current thing that they're promoting." That makes it super relevant. Like you literally just

super relevant. Like you literally just looked at their social yesterday, saw something they're talking about, and you put it in here. And for the names, I think the max I've done is six. So I try to put in as many names as I can of relevant team members that would be

decision makers. Then we go, the reason

decision makers. Then we go, the reason I'm filming this is because I've been a huge fan of your content, really resonate with your mission. So when I saw your post about soando, I got curious why you're not doing X. [music]

And after digging in, I couldn't help myself but put together this blank strategy for you. And at that point, you bring up a flowchart of some kind. Now,

when you're talking about the strategy, that's going to have to do with obviously the solution that your service [music] will offer. So, for us, it's this will allow you to triple, yes, 3x the amount of customers you get from the

content you're already posting if you just shift the way that you're converting people. Let [music] me

converting people. Let [music] me explain. So, now what you'll do is bring

explain. So, now what you'll do is bring up a credibility slide like in Google Slides, and you can say something like, "This whole system uses strategies backed by insert credibility." [music]

Now, if you're starting from scratch, you may not have a long list of impressive clients naturally. [music]

So, this could be that you spent x amount of hours or you've gathered x amount of data like the top 100 companies in their space and you've looked at what's working for them and you've broken it down to a science into

this whole system that you're going to walk them through. So, all of that can be equally powerful as credibility as saying, "Oh, I've done this for so- and so brands." Okay. So now in your video,

so brands." Okay. So now in your video, go back to your flowchart and explain how your services essentially work, [music] but you're framing your services as this strategy that you're going to walk them through. And once you do that, then towards the end of the video,

you'll go, "Now everything I've shared is just 5% of what solution can do. I

hope that this is helpful and that you either take this and run with it or that we have the opportunity to dive into it on a call. Let me know if you can meet for 15 minutes in the next few days. At

the bottom of the video, I'll give you a link to choose your time. Hope to talk to you soon." Now, the video should be so good that they want to forward it to their team. But make it clear that their

their team. But make it clear that their team probably can't execute it, and that's why they should hire you. Send 50

to 100 of these in the next 2 weeks. You

can send via email, Instagram, DM, LinkedIn, anywhere that you can reach these people. And your goal is to close

these people. And your goal is to close one to three clients at a,000 to $3,000 each by day 30. I hope you enjoyed this video, and if you want more, just hit the subscribe button below. [music] And

if you have any questions at all, please feel free to drop a comment below. I

actually [music] check them and reply.