How I use AI as an Entrepreneur (My complete workflow)

Ladies and gentlemen, welcome back to

the channel. In this video, we're going

to go through my entire AI workflow as

an entrepreneur. So hopefully there'll

be something in here that's useful for

you. And just as a heads up, this video

is very excitingly being sponsored by

Anthropic.

All right, so before we go into the

workflow, I would like to zoom out a

little bit and opine about work. What

does work actually mean? Well, in very

general terms, work happens when we take

an input, we do some stuff to it, i.e.

We process it and then we get some kind

of output. So for example in the

agricultural era your input would have

been seeds for example. The processing

is done by sunlight and water and nature

and stuff like that. And your output is

that you get your wheat or whatever as

your harvested crop. And so back in the

day the work of the farmer was to take

the raw input of seeds and do the

processing to it along with nature and

stuff and then harvest the output. Then

you go forward a few thousand years and

now maybe your input is trees. your

processing is, I don't know, a chainsaw

or an axe or whatever. And then your

output is like sticks of wood. And then

maybe someone else might take those

sticks of wood as an input. Maybe their

processing is doing like woodworking and

stuff. And then the output might be a

table or a desk or a chair or whatever

the thing might be. And generally the

value of the outputs, if you're doing it

properly, is greater than the value of

the inputs plus the labor cost of

processing. And therefore, you have

created value because someone else is

going to pay more for that table that

you've created compared to the raw

material cost of the wood. So we have

the agricultural era which is all about

creating food. Then we get the

industrial revolution and the industrial

era which is all about creating stuff in

the real world. Cars and trains and

railroads and all of the fun stuff. But

over the last 75 years or so we have all

basically like if you're watching this

you are probably not a farmer and you're

probably not a woodworker or you

probably don't work in a factory. You

probably do some kind of knowledge work

which is still work in the sense of

input becomes processed becomes output.

But now instead of it being like

physical real life stuff that we're

taking is as inputs and turning into

outputs. For the most part, we've got a

new kind of system whereby the inputs is

kind of ideas from our brains and maybe

data and like ones and zeros on a

computer. The processing is that we are

using our brain and our skills to type

away keys on a computer probably. And

the output is also some kind of digital

thing. But still the output has more

value than the input and therefore we're

able to charge money for the thing. Now

I say all of this because I find it very

useful to understand this context as it

relates to AI workflows in the modern

world because obviously AI is changing

everything and we as knowledge workers

as entrepreneurs as sensible people in

the world we need to find ways to adapt

and the cool thing about AI tools that

they can help us in every aspect of this

input process and output situation and

so now I'd like to show you kind of what

my workflow looks like with this

overlaid on it. All right so these are

the various different AI tools that make

up my current AI workflow as an

entrepreneur. We have threeish things in

the input column. We have voice pal

which inputs. We have grain that inputs

and we have super whisper that inputs.

Then we have processing which is almost

entirely done by claude. Claude is my

favorite AI large language model. I now

use it for everything. Um it's basically

replaced all of my chat GPT usage cuz I

just think Claude is way better. And so

Claude is sort of like the processing

hub for absolutely everything. And then

the outputs are either Google Docs or if

it's a video, it goes output it into

Final Cut, which is which is this sort

of AI tool that helps you save time as a

video editor. If it's like content or

stuff for the business, it goes into

notion. We kind of use Notion and Google

Docs somewhat interchangeably. And if

it's a presentation that needs to be

made, it is made using Gamma because

Gamma is like a really nice sort of uh

AI powered presentation builder, which

is very good. Okay, so I'm going to give

you a quick run through of all of these

different apps that I mentioned. There's

going to be links down below if you want

to check them out. And then we're going

to go through the three specific kind of

areas of my own work and how these apps

fit into the workflow for each one. So

firstly, we have Voice Pal. This is an

app that my team and I have built over

the last like 12 months or so. Voice pal

is a conversational AI writing type tool

where if you want to write anything, you

basically speak into VoicePal on your

phone. Voice pal then asks you follow-up

questions based on what you've said, and

you can go back and forth as much as you

like while you're on a walk, while

you're in a coffee shop, or wherever.

And then when you're done, you can

either export the raw transcript of like

literally everything you've said,

including the ums and or a cleaned up

transcript, which sort of just gets rid

of all of the verbal diarrhea and ing

and eyeing and stuff, and you can export

it into Claude or any other tool that

you want. Next up, we have Grain. Grain

is one of the many apps that lets you

record Zoom calls. Essentially, we've

been using Grain for 30 years. And then

we can often take the transcript of Zoom

calls and chuck it into clot to do

various things. And then finally, we

have Super Whisper. Super Whisper is a

really nice Mac app which basically is a

better version of dictation when you're

on your Mac. So like most computers have

dictation built in, but on Super Whisper

you just sort of hit the hotkey and then

you speak into your computer and then it

will basically just sort of dictate sort

of type out whatever you've said and

then so this is tends to be how I

interact with Claude if I'm on my

computer. If I'm on my phone and I want

to interact with Claude, I'll just use

the straightup Claude app. But if I'm on

my computer, I'll use Super Whisper to

dictate into Claude and then go back and

forth cuz it's way quicker to speak than

it is to type. And so these are the

various different sources of input.

Claude, of course, is the large language

model general AI tool by Anthropic. As a

heads up, this video is sponsored by

Anthropic. Uh, but it's cuz we reached

out to them saying that like, hey, we

want to make a video and we use Claude

all the time and we've been paying for

it since like like for the last like 2

years. So, can you guys partner with us

on a video? And they were like, sure,

why not? And so, this this video is

technically sponsored by Anthropic. So,

take that for whatever it's worth. But

Claude has genuinely replaced all

basically 100% of instances of Chad GBT

especially because they now have memory

me the memory feature was the only

reason why I was still using chat GBT

for a little bit of stuff because Chad

GGPT had memories of all my chats but

now Claude thankfully has memories of

all of my chats which means that for the

last week since this feature came out I

actually have not had to use Chad GBT

for anything because Claude now has

memory built in. So yeah, Claude is

basically my 100% go-to processing large

language model and I generally prefer it

to Chacht because its personality is a

little bit like nicer. It's more

interesting. It's more engaging. I feel

like its writing is better than the

stuff Chad GPT comes out with. And it's

also it's also less of a sickopantic yes

man than Chad GPT is these days. So

that's why I absolutely love Claude. And

then in terms of output, you all know

what Google Docs is. Uh Final Cut is a

Premier Pro and Da Vinci Resolve plugin

uh that I've actually partnered with

with a friend of mine, Sahil. Um and it

saves video editors time. So if you are

creating videos, you can save time

editing using Final Cut. Um you probably

know what Notion is. It's our project

management plus everything kind of

workspace where basically everything we

do in our business kind of happens

through notion and gamma is a very nice

uh sort of slide builder where you can

basically just input a bunch of text.

Gamma AI will generate like prettyl

looking slides for you. Um I use it for

some of the lessons that we do for our

courses. I use it if I'm doing a pitch

deck for a brand or for like a book

proposal or something like that. It's

super super nice to be able to just

generate prettyl looking slides

automatically rather than having to

manually drag and drop stuff around like

uh on Google Slides or on Keynote or on

PowerPoint. But now having introduced

you to all these different apps, I want

to show you the sort of three different

areas of my work life and then we're

going to go through exactly kind of what

the workflow is for AI tools in each

different in each different area. All

right, so this is me and there are

broadly kind of three areas of my life

as an entrepreneur. Strand number one is

the content creator personal brand side

of the business. So this is things like

making YouTube videos and Instagram

reels and writing my email newsletter

and like posting on LinkedIn and yeah

basically the content creator stuff. The

monetization for this is basically

YouTube ads and sponsorships. In fact,

there's sort of a fourth um which I I'll

put in brackets over here. Then we have

strand number two which is the online

education business strand. Now, we have

basically two small online education

businesses that we have within our

portfolio, me and my wife. One of them

is our lifestyle business academy where

we help people start and grow lifestyle

businesses that get you to financial

freedom. And the other thing is our

YouTuber academy that's been running for

the last 5 years where we help people

start and grow YouTube channels if

you're into that sort of thing. So, we

have these two sort of small online

education businesses. Um, each of them

sort of has their own teams and stuff,

but like I'm still very involved with

them. Uh, my wife is getting

increasingly more involved with them. is

that's like the second strand of the

portfolio of stuff that we do. The third

strand of what we do is that we are

building a suite of productivity and

personal development and creator apps.

Um so so far two of them, two maybe

three depending on when you're watching

this are public. The first one is Voice

Pal that we talked about. We made that

about a year ago. The second one is an

app called Momentum which we launched a

couple of weeks ago. That's a habit

tracker with accountability squads built

in to help you stay consistent with

energizing habits. There's a few other

things we're working on. The next thing

that is launching that might have

launched by the time this video comes

out is called Creator Grid and that is a

free platform that allows creators to

grow and monetize by connecting them

with brands and getting brand deals

regardless of how many followers you

have. And then the fourth thing is

books. So, so far I have written one

book, Feelgood Productivity, which

became a New York Times and Sunday Times

bestseller and I sold a few hundred

thousand copies and it's been translated

into like 35 plus languages. Um, so if

you haven't checked out my book, Feel

Good Productivity, you might like to

check it out. But I put this one in

brackets because this is not like a

day-to-day thing. This is more like when

I'm working on a new book, instead of

trying to do it alongside all this other

stuff, I generally take like I say

generally, I've done it once so far, but

but for the second book I'm working on,

I'm planning to take like a 4 week or

two week or 3 week kind of sprint and

just focus on the book. And then that's

how you know the different stages of the

book are going to be done rather than it

sort of weaving into everything else. So

in a way these are like the four aspects

of the brand. We've got the content

creator, we've got the online education

business, we've got the software stuff

and we have books which happens every

few years. And this is sort of like a

portfolio of lifestyle businesses. Now

just as a quick thing, um this is

probably suboptimal. If I was trying to

maximize revenue or maximize money, I

would pick one thing and just stick to

that one thing and just do that one

thing really well. Um this is quite a

lot of stuff going on, but I'm not

really in the business of trying to

maximize just revenue. I also want to

have fun. That means none of these

things is going to get to like a billion

dollars or become absolutely huge. But

it's kind of nice having like a

portfolio of small businesses that are

each very profitable and each have their

own teams and it sort of gives a variety

to my life because some of the days of

the week I focus on content or books.

Some of the days of a week I focus on

the online education business and

figuring out like curriculum and student

success and like operations for that.

and some of the days of the week I think

about software and apps and sort of

design stuff and draw things out and use

various AI tools to help me sort of with

software design. So, for the rest of the

video, I'm going to show you what the

exact workflow is for each of the

different strands of this business and

how these various AI tools when it comes

to input processing and output really

help in particular with the content

creator stuff, with the software stuff,

and with the online education business

stuff. Cool. All righty. So, we are here

on the iMac in our new little office

that we have just moved into. Hence why

everything is all a bit all over the

place, but we are still working on it.

So anyway, I want to show you exactly

what the workflow looks like. And we're

going to start off with the software

side of things. By the way, there'll be

timestamps underneath this video, of

course, as you know, so you can skip

around the video if you feel like it.

Now, first thing to say is that we have

enabled various features in our Claude

account. So we have a team plan for

Sparkle Studios, which is the name of

the business. And so we have Artifact,

which generates code snippets, text

documents, and website designs. That's

super super helpful for everything. We

have AI powered artifacts enabled as

well which lets us create clickable

prototypes and things like that. We have

location metadata. We have memory which

is a new feature which is so glorious.

When they announced that feature I was

like yes hallelujah it's incredible. So

we've enabled the memory feature so that

Claude can then reference all of my past

chats and also Claude can remember

personal context from the chats to make

the conversations more interesting. And

we've also got this experimental

upgraded file creation and analysis tool

which is cool. Claude also has various

connectors. So, we have connected it to

our notion workspace, which allows

Claude to access basically all of the

stuff we've got in Notion cuz we've been

using Notion since like 2019. So, we

have tons and tons of stuff in Notion.

And we've also connected it to Canva and

Google Drive. So, it can like add and

modify files and do all the fun stuff.

So, now we're here in Claude's project

section, and I have a project for

various different things I'm doing. And

the whole idea behind a project is that

you can then reference the same kind of

files from a particular project. And so,

Claude then has context over what

specifically you're doing within that

project. If you're context switching

between like software and content and

courses or whatever your situation might

be, I have a quick flag before you

continue watching this video. If you are

at this point in the video, thank you so

much for watching so far. Um, basically

in this video, and I've only just

realized this having just watched the

whole thing, because I'm showing you my

specific workflow for our specific

products, it runs the risk of the whole

video basically feeling like an ad for

our various products. Like for example,

for the next 10 minutes, I'm going to

talk you through exactly how I build a

new feature from Momentum, which is an

app that we've built. And then I'm going

to show you how I use this other app to

build sort of the curriculum for our

lifestyle business academy, which is

another one of our products, right? So

like I'm flagging this right now that if

you are allergic to anything that like

feels like advertising or any of that

kind of stuff, like please feel free to

skip the rest of this video. like it's

impossible for me to show you what my

actual workflow looks like without

showing it to you in the context of

products that we are selling. So I hope

you will forgive me that I'm by by

definition in order to show you the

workflow I have to talk about products

that we are selling. I don't want you to

ideally I don't want you to think that

like well the only reason to make this

video because he don't want to talk

about products or any of that kind of

stuff like you can you can take whatever

conclusions from that you like that this

is a flag that if you will if you if you

will find it offensive please feel free

to leave the video at this point cuz for

the rest of the video I'm going to be

talking about our products while showing

you how I use AI to work on our

products. So hopefully that makes sense.

So the project that we've got here is

for Sparkle Studios. Sparkle is an app

design and development studio. Our goal

is to build delightful productivity and

personal development apps that help

users build a life they love. It's

spearheaded by me, Ali Abdal and my wife

is we both have strong personal brands

in the personal development and

productivity space. So this is just a

little bit, you know, context so that

Claude has context around this. Now I'm

going to show you a bunch of different

ways that I actually use this in real

life. And so hopefully you'll get a feel

for what I'm doing and then maybe you

can figure out how to tailor that to

what you're doing. So right now when it

comes to the software, one of the things

I need to work out is um we're planning

out new features to add to Momentum,

which is our habit tracking and

accountability app. So, what I'm going

to do is I'm going to screenshot a bunch

of different aspects of Momentum. Let's

look at Sparkle Fitness Leaderboard.

And I'm basically giving Claude a feel

for what does Momentum the app actually

look like right now. And I'm basically

going to take those files, airdrop them

to my Mac. Now, what is good about this

is I can basically chuck all of those

straight into Claude.

And now I can use super whisper to say,

okay, these are some screenshots of

momentum, which is the habit tracker and

accountability squad app that we are

developing. I want you to help me create

a challenges feature. So I want the

challenges tab to be one of the tabs at

the bottom of the app. And the whole

idea behind the challenges feature is

that users will be able to join a

challenge to focus on staying consistent

with one of their habits. So, for

example, we want to host a challenge

that's sort of the final 100 days of

2025 challenge where people pick a

single habit and then they aim for daily

consistency with that particular habit.

But we also want the option of people

being able to join like a monthly

challenge or like a meditation challenge

or a reading challenge and we want be we

want users to be able to browse

challenges and also be a to be able to

join a challenge. Cool. So, as you can

see, Super Whisper has basically just

written that whole thing and now I'm

just going to hit enter. We're going to

see what happens. Okay. Okay. So, what

it's doing is creating a challenge

feature specification.

Okay. Fantastic. So, Claude has designed

basically the specification for this.

All of which sounds quite reasonable.

Uh, now the most exciting thing about

this. Okay. Please create a clickable

protoype for this. Okay. So, this is

what Claude has generated. Um,

so we've got the existing habit screen,

we've got the existing squad screen, and

it's created this challenges feature.

What I'm doing here is I'm not really

trying to vibe code the feature. I'm

using Claude basically as a prototyping

tool. Now, back in the day before we had

AI tools like Claude and Lovable and

Vzero and things like that, um in order

to do prototypes, uh I would have had to

back in the really back in the day draw

boxes on a piece of paper and then turn

them into Photoshop files. And then a

few years later, an app called Sketch

came out for the Mac and it was sort of

like you were able to draw boxes and

quickly design prototypes of stuff using

Sketch. And then Sketch sort of went

behind. And then Figma came around where

it basically allowed you to do

prototyping in the browser and like

sharable with teams and stuff. And that

was amazing. But even though Figma is

amazing and we still use Figma all the

time, the problem with Figma is you

still have to draw the boxes. Whereas

with Claude, as you've seen over here,

I've just described what I want or what

I think I want and it has mocked up a

clickable prototype of what the feature

would actually be. So, let's look at

this final 100 days of 2025 and the year

strong daily consistency. Yep, nice.

Recent participants. Yep. Join

challenge. Um, and then I can choose one

of my habits. So, let's say I want to

run every day. Join challenge with run.

Great. View my progress. And man, this

is freaking incredible because this

would have taken me hours and hours and

hours and hours to figure out if I was

just trying to do the stuff in Figma.

And what the end result of this is, it's

not that like this feature is exactly

going to be what is now in the app, but

immediately I get a feel for what might

the feature look like if it was built

into the app. Now, what I would

generally do here is that I would kind

of go back and forth with Claude a

little bit until the feature is sort of

like directionally at the level that I

want it to be. And then I would record a

loom, which I would send to our

co-founder, Pablo, who's our co-founder

on the software front, and also the lead

developer on Momentum. His name is Alex.

And so I'd record a loom to send to

Pablo and Alex and be like, "Hey guys,

I've just been talking to Claude and I

feel like I've got a reasonable mockup

of the challenges feature that we want

to build into the app. Here is what I

think it might look like ABCDFG." And

then I would sort of talk through the

feature and why I think it's good and

what it might look like. And then Pablo

and Alex being the actual developers

would then figure out, okay, how much of

this do we want to incorporate into the

app? What do we need to change? How does

the database schema need to change? How

do we then release this feature without

like disrupting the the existing users

of the app and all of the fun technical

stuff which I thankfully don't have to

deal with because that's not my role in

the software stuff. My job is basically

to figure out what are some cool

features that I would really want that I

think users would benefit from given the

goal of the app and then try and do my

best to mock it up using Claude or any

of these other AI tools. The other major

thing that I do on the software front is

part of my role is to get people to use

the app. So I'm trying to do the

marketing. Now the way we mostly market

the software is through short form

social media content. So here is

something I might do Claude. Okay. Based

on what you know of Momentum the app,

this idea of um habit tracking with

accountability, I want you to help me

generate 50 different hooks, like

oneline hooks that I can use when I'm

filming Instagram reels that provide

value to the audience, but then also

sort of sort of casually show momentum

the app being used on the Instagram

reel. All right, so I've got these

different hooks. Now, the way that we

normally do social media content is we

create what we think of internally as a

hookbook, i.e. basically just like a

Google doc or an ocean page that just

has loads of different hooks. Um hook

meaning like the first line of the

thing. Um and then usually I'll have a

look through and I'll just sort of pick

which are the ones that feel legit. Like

obviously I'm not actually going to film

all 50 of these. But I find that by

generating 50 I can usually find like

five or 10 that I think oh actually I

have something good to say from sort of

building off of this oneliner. Um, one

of my least favorite parts of social

media content creation, whether it's on

like Instagram, Tik Tok, any kind of

social media platform, even YouTube, is

the hooking people's attention aspect.

So on long form YouTube videos, it's the

title and thumbnail. I really don't

enjoy thinking about title and

thumbnail. Similarly, on Instagram and

Tik Tok, it's like, what are you saying

in the first 3 seconds? I don't enjoy

having to think about that stuff because

really what I'd love is to just be able

to say something that provides value.

But no, you got to hook people's

attention and make sure they stop

scrolling and all of that stuff. Uh, so

I quite like using AI tools to do the

work for me in that regard. And then I

can just sort of see which of these

things as I read through them gives me a

dopamine hit of like, ooh, that sounds

interesting. So I'm sort of looking out

for this that internal feeling of

resonance of like, yes, I think there's

something here. There's this one, the

secret to never breaking a habit again.

But I kind of prefer this is the this is

the secret to never breaking a habit

again.

And I'm going to say to Claude, "These

are my favorites. Give me 50 more along

these lines."

And so what I'm doing here is I'm sort

of like it's generating the first draft

of the thing. I'm testing for resonance

in terms of what I feel like is going to

hit. And then I'm feeding that back to

Claude so that it like improves its

stuff basically. Okay, cool. So now of

these 50 which have been improved based

on the data I gave it, I like 11 of

them. Um, so you know, we've got a just

over 20% hit rate for this. This is one

mistake I see a lot of people make um,

when it comes to using AI tools for like

creativity type stuff. It's that like

you look at the list of things and

you're like, "Oh, that's cringe. Oh, I

don't like that. Oh, I don't like that.

Oh, oh, I don't like that." And then

you're like, "Oh my god, the AI AI sucks

and can't replace humans and like all of

that. All of that sort of stuff." But if

you generate 50 to 100 things, they're

probably going to like 5% of them, 10%

of them, maybe 20% of them, and then you

can just use those rather than trying to

get the AI to do all of the work for

you. What we're basically doing is

getting a feel for resonance and stuff.

So now what I have here in Notion is

basically my momentum hookbook, which

means next time I get round to s sitting

down and filming social media content

for Instagram, Tik Tok, YouTube shorts

that tries to actively or casually plug

momentum. I have a long list of hooks

and usually the way I do that is I'll

look at the first one. This is why 90%

of people fail at building habits and

then I'm thinking okay what's the value

that I can give to the audience based on

my own knowledge um from that specific

hook. So I can say that for example 90%

of people fail at building habits

because they don't stay consistent

beyond like the 21 days that on average

it takes to build a habit. And so really

those first 21 days are absolutely

critical. Um, and usually people fail at

that. And usually people fail at the

thing because they don't keep the street

going and because they don't have uh

accountability to make the thing happen.

Then that segus nicely into talking

about the app. So this is sort of like

the process that goes through my head

when I'm thinking about making short

form social media content. Now at this

point, if I really wanted to, I could

say to Claude, "Write me a script." But

I don't like using AI tools for

scripting my stuff because I prefer to

do that stuff myself. I find that the if

you outsource too much of the creativity

of a process to AI, then there's some

soul that gets lost. And especially when

it comes to things that I'm saying on

camera, I don't want a large language

model to be putting words in my mouth. I

don't mind it at all if it's for the

hook. Um cuz often I'll be like, "Okay,

yeah, that's reasonable." But then I

kind of make it a point that I'm the one

actually generating the stuff from

within for the content for the piece

itself. There are a few other things

that we do on the software front. So for

example, we send out surveys every now

and then to our users. And that survey

generates a CSV file with survey results

from people giving feedback about the

app. That goes into Claude and we ask

Claude to basically sort of parse what

people have said about the app and that

lets us basically figure out um what

should we prioritize on the road map.

And on the back end as well, we also do

some tracking around, you know, fully

anonymized data obviously, but it's more

like, you know, what's the critical mass

of things that the average user needs to

do on the app in order to see value. So

we found with Voice Palpal for example

based on the data that if someone

downloads VoicePal and creates at least

three recordings then their chances of

converting to a paid user and then

sticking with the app are like

drastically higher. And so then we know

that based on that that really the point

of our onboarding for the app is to get

people to create those first three

streams. And then that's kind of nice.

That's data that we got from basically

analyzing the CSV files of stuff looking

looking at the data chucking it into

claude and that really helps guide us on

our road map for the software because

otherwise there's like an infinite

number of things you could be doing when

you're building apps and when you're

building a business but really the trick

is to try and prioritize the ones that

are going to move the needle most for

your users because if you can add value

to the users then you're also going to

add value to your business.

Okay, quick flag. Uh this bit that's

coming up might seem very boring. Uh we

were going to cut it out and then we

thought like do we cut it out? we not

cut it out. Um, we're going to leave it

in just because I know there are some

people um who will get lots of value

from like literally seeing the

conversation that I'm having I'm having

with the AI and hopefully that'll give

you some ideas about what kind of

conversations you can have with the

various different AI tools. But if you

don't care, all the timestamps are down

below. So, please by all means feel free

to skip this bit of the video cuz this

could get kind of boring unless you just

really want to see me interact with the

AI and talk about our Lifestyle Business

Academy. Now, Lifestyle Business Academy

is a brand new product. Um, we launched

we we ran like a 6 week challenge for it

that went really well. People vibe with

it. But now we're launching like a

proper kind of online business school

for lifestyle entrepreneurs. Now,

whenever I do anything new or or

whenever I'm going 0 to one on

something, I always like to start with a

voice transcription where I just get as

much of the information out of my head.

And so, I'm going to be using voice pal

for this. I am trying to figure out what

is the offer for a lifestyle business

academy. Now,

Lifestyle Business Academy, the whole

goal of it is to help people build a

$100,000 a year lifestyle business in

under 12 months. And really, what I want

is almost like a better version of an

MBA, uh, like an MBA for lifestyle

business owners. So, it's like,

you know, how an MBA is like a 2-year

program or one year program or

three-year program. I'm kind of

imagining like the lifestyle business

academy is a three-year program where we

take someone as a complete beginner and

within about 3 years we get them to a

million a year in revenue with ideally

like $500,000 in profit. Now that's

going to be hard and there's going to be

like a whole road map for that but I

want it to feel like like I really want

to build this as a kind of online

business school that kind of thing but

also have some offline components. Um

yeah. Okay. Okay, so now Voice Pal is

asking me, "What specific skills and

knowledge will participants get from the

LBA that they wouldn't get from a

traditional MBA?" Good question. How

will the curriculum be structured to

ensure the beginners can progress to a

million dollars in revenue within 3

years? And what offline components do

you envision incorporating into the

program? And how will they enhance the

learning experience? Now, I could just

click on any one of these, but actually

I'm going to use the there's a new

feature we added to the app, which is

it sounds like you're aiming to create a

comprehensive multi-year

transformational program. What would you

say are the core mindsets or skill

shifts that someone needs to make

between hitting $100 car a year and

scaling all the way up to $1 million?

>> Okay, this is a good question. Um, I

think the 0 to 100k revenue thing will

take 12 months, 12 to 18 months

depending on whether they have skills or

not. Some people will do it sooner, some

people will take a bit longer. Um, and

we kind of want to encourage people to

go at their own pace, but we also want

to set like a a standard pace that sort

of like kind of kind of like a

recommended pace because if someone has

if someone really hits the ground

running, then they can probably get to

100k revenue within 6 months. Uh, but if

they want to take their time with it a

bit more, maybe they want to be a bit

more chill, maybe they've got other

things going on in their life, then

it'll probably take longer than 6

months, probably maybe 12 to 18 months

to hit 100K in revenue. And then really

I think zero to 100k is like a specific

thing and then 100k to a million is like

kind of going deeper on the same

foundational kind of skill sets.

>> That timeline you described is really

interesting. Can you walk me through

what specific habits or routines someone

needs to adopt during that first year to

build momentum towards that initial

$100k and how those change or evolve as

they aim for the million?

>> Okay. Um so initially like to be honest

I think the habits and routines are

actually fairly similar. I think for

someone to do this properly they need to

put in uh 10 to 15 hours a week possibly

more than that at the start. I mean but

but again it's a sliding scale like

right. So we're trying to build a

lifestyle business where the whole idea

is that you're able to put in as much

time as you want to. So someone could

build a lifestyle business in 4 hours a

week. It's just that it's going to take

longer obviously compared to someone

who's putting 40 hours a week into

building the lifestyle business. So, in

a way, the key habit number one is

actually devoting some time to making

progress every week. That's like a key

focus here. Number two, um they've got

to fill out their um we we've got like a

whole curriculum mapped out for them,

including like tools and things where

every week they're going to need to fill

out their weekly kind of metric

scorecard thing and also where they

attend our accountability squads every

single week to set goals and to make

progress. And so really as long as

everyone as long as students are making

progress week to week even it's an if

even if it's a tiny incremental amount

of progress that will drastically

accelerate their chances of being able

to hit the 100k in revenue and then also

being able to scale to a million a year.

>> That accountability structure sounds

crucial. How do you help students stay

motivated and overcome periods when

progress feels slow or they hit

unexpected setbacks?

>> That is a good question. I think okay so

I think a key part of this will be the

squads and the coaches. So every student

will have their own kind of coach that

they can contact one-on-one for any

help. Um they'll also have their own

squads, squads of six people where where

they'll be meeting with them on a weekly

basis. Um with like WhatsApp group and

all of that kind of stuff for

motivation. I will also be doing kind of

weekly live sessions that will include

some breakout room components and where

we're also going to have like mindset

office hours, mindset and motivation

kind of like group coaching sessions

because honestly mindset and motivation

is a huge like one of the biggest

hurdles when it comes to building 100k a

year business. I think given our target

audience and the sorts of people we're

going to get in the program, they

shouldn't find the technical side of it

too hard, but the most difficult aspect

is going to be the emotional and the

emotional side and actually staying

motivated consistently to see results

over the long term.

>> It makes a lot of sense that mindset is

a big hurdle. Can you share a story or

example where someone's emotional

breakthrough or shift in mindset made a

clear turning point in their business

journey? What did that look like and how

did it impact their results? So then, as

you can see here, I was using the

conversational interview mode where it's

sort of my voice with a weirdly

Australian accent. And so, um, through

that, I've now got this whole

transcript. And then what I can do is I

can just take the entire transcript,

chuck it into Claude, and then do other

things with it. And so, yeah, I find

this method of interviewing myself to be

a really good way while I'm out and

about, while I'm standing up. Sometimes

I have my AirPods in, sometimes I'm just

like going for a walk in the local park

and I'm sort of being interviewed by

myself for a thing that I need to work

on. How do you plan to incorporate

offline components into the lifestyle

business academy and what value do you

think they'll add? So, um, we want to

have

and I can keep going like this forever

and just generate thousands and

thousands and thousands of words in my

transcript. How many have I got so far?

This one is currently 1,130 words, which

is quite nice. I generally find that if

I can get at least like 800 words,

that's a good amount of kind of content

to then put into Claude to then process

it. So, we're going to stop on voice pal

now and then we're going to switch to

Claude.

Okay. So now what I'm going to basically

do is take the transcript I've just

generated through voice pal and I am

going to hit copy transcript and I

generally prefer the raw version of it

and I'm going to just paste it straight

into claude thanks to the universal

clipboard on Apple products. There's a

chap called Donald Miller who has a very

good book called Building a Story Brand.

And he has a framework called like the

brand script framework, which is my kind

of go-to first port of call whenever I'm

designing a new product. So based on

this transcript I've created in voice

pal, I'm going to say, I want you to

help create a story brand script based

on this. And let's see what Claude does.

So we've got the character, the hero, a

professional with valuable expertise

that wants to build 100K year lifestyle

business and gives him freedom,

fulfillment of financial security

without sacrificing the life in the

process. Yes, this is perfect. Um, this

is actually a little bit a little bit

better than it would have been purely

with that transcript because this is

within my lifestyle business academy

project where I've already got chats

that talk about this stuff. But this is

pretty spot on. Has so has a problem.

The external villain is the traditional

employment trap. Trading time for money

with no path to your freedom while

watching expenses consume every

paycheck. Yeah, sure. Internal. So

internal obstacles. I don't know what

business idea to pursue. Why would

anyone pay me for anything? I'm not an

expert. Anything. I can't pull myself

out there on the internet. Important

syndrome. Overthinking analysis

paralysis. Fear of leaving the security

of a quote real job. Any of those things

resonate with you? They resonate a lot

with our target audience. Um hopefully

philosophical. You shouldn't have to

choose between financial success and

living the life you want. Yes, work

should enhance your life, not consume

it. Everyone has valuable expertise that

can help others. They just need the

right system to monetize it. 100% agree.

So then they meet a guide. Uh so the

whole idea is that that you the customer

are the hero and then you have a problem

which is that you have a job and you

probably don't want your job. Uh you

want freedom. So then you meet a guide

which is sort of me and my team and our

faculty for the lifestyle business

academy. I understand the fear of

starting something new. I've been there.

The overthinking. Yep. Yep. Yep. Most

people don't realize they're already

expected. Yep. Nice. Give them a plan.

So, identify your craft skills, find

your people, choose your solution. Okay.

This is where the plan.

It's not quite the plan, but whatever.

This is fine.

Okay. So, the elevated page. Most people

are stuck trading time for money with no

path of freedom. With the lifestyle

business academy, we help complete

beginners build $100,000 a year business

in 12 to 18 months using the expertise

they already have. The weekly

accountability squads, proof frameworks,

and personal coaching. Our students

create lifestyle businesses that give

them freedom, fulfillment of financial

security without sacrificing their lives

in the process.

That is a good elevator pitch. That is

better than anything I have ever come up

with. Man, I love it. Well done, Claude.

This brand positions your students as

the heroes of their own transformation

story with you experience guide. Yes,

perfect for that create urgency without

being overly dramatic. Yes, I like that.

I really, really, really like that. This

is really, this is really, really good.

Really good. Okay, awesome. We're pretty

much there with the brand script. We

already have people who have been

applying for the Lifestyle Business

Academy. So, I'm going to whack out the

data that we have from our applicants.

Um, okay. So, we have 346 applications

so far within the last few days. And we

haven't really talked too much about

this, but really the goal like all we're

looking for is 30 people for the

founding case study cohort. Hype form

does have these interesting kind of

qualitative analysis. So, how did you

first hear about the lifestyle business

academy? So, a bunch of people positive

sentiment. positive sentiment um from

Ali's YouTube video, from the 1K

challenge, through one of Ali's emails,

all of this sort of stuff. But anyway,

I've basically downloaded the CSV file

of all of these student responses and

I'm going to chunk the CSV file into

Claude. Okay, these are all the students

who have applied to join the case study.

So, I basically just typed it out.

So, with that road map laid out, I want

you to give me a feel for what issues

students are likely to face at each

stage. Okay, cool. So design phase

primary issues you'll face analysis

paralysis around niche selection 100%

this is of of course this is going to

happen like this is what we see every

single time I speak to anyone who wants

to start a business it's just like what

the hell should my niche be and it's a

it's a good question like this is why we

are offering this as a mentorship

package cuz I think like people just

really struggle with this many

applicants list three to five different

potential niches fitness business

mindset relationships several explicitly

say they're not sure or still exploring

you'll have students constantly guessing

but what if the other niche would be

more profitable classic yes 100%

Imposter syndrome despite clear

expertise. Even applicants with 10 plus

experience are saying things like I'm

not an expert yet. Common phrase. I want

to help but I don't know if I'm

qualified. Yep. Classic. They'll need

constant validation that being two to

three steps ahead is enough. Agreed.

Trying to help everyone. Multiple

responses show reluctance to narrow

down. Entrepreneurs and professionals or

anyone who wants to improve. Yep. Fear

that specificity will limit their income

potential. But I could help so many

people. Resistance. Yep. Nice. This is

so far fully jelling with all of the

experience that I have around this

specific niche and this particular

audience of people with my own

experience of having helped people like

start their first lifestyle businesses

for the last few weeks as I've been kind

of iterating on this whole process with

the lifestyle business academy. Claude

has been like my primary thought buddy

with this and I have also uh spoken to

loads of coaches, signed up to a bunch

of mentorship programs from people doing

offers like this. So, for example, um

one thing I also like to do is take

basically my Zoom call recordings from

coaching calls that I've had and chuck

them into Claude to be like, "Okay, what

are this person's recommendations for

how we can make the program better for

our students?" Cuz really for us, this

is kind of like the first time we're

doing something explicitly in the

helping people make money on the

internet space, which feels very scary.

And so, I'm doing a lot of preparing, me

and the team, to really make sure we can

deliver results. and Claude has been a

very very very useful thought buddy for

this whole process as have been the

coaches that we paid tens of thousands

of dollars to to try and get this

program to be really good from day one.

So this is a transcript of a

conversation with one of my mentors

Scott based on this and the application

data and the road map I gave you wanting

to create a detailed road map document

that explains the entire road map along

with likely issues that people are going

to have that I can share with my team.

The lifestyle business academy is a

12-month group mentorship program

designed to help students build 1000,000

a year annual revenue. Yep. Students

progress through three distinct phases

with the ultimate goal of achieving

consistent 8,300 a month. Yeah, exactly.

The divine stage. Yep. Yep. Yep. Yep.

Analysis paralysis. Imposter syndrome.

Trying to help everyone. Money mindset

blocks. Yep. Build phase. Daily content

creation, discovery call, clients,

testimonials, paid clients, etc., etc.

Yeah. Outreach resistance. Yep. Yep.

Yep. The ghost zone. I like it. Yeah.

All of this is very, very good. Most

students won't hit 100k in year one, but

they'll still be thrilled they see the

path clearing and feel supported success

defined by progression, not just the

ultimate destination. Yeah, I agree.

Obviously, I want students to hit 100k

in revenue, but realistically, a lot of

them won't. Well, even the ones that

won't, we want them to make a massive

ROI from the program and also feel as if

it was totally worth it. Um, which is

going to be going to be an interesting

challenge. Okay, nice. Now, based on the

road map I gave you, give me a table of

contents for what the modules and

lessons in the curriculum could be. Um,

and again, I'm just I I I've already

done quite a lot of this stuff. Um, but

I'm what I'm what I'm looking for is I'm

getting a feel for based on this new

information that I've given Claude via

voice pal. And also, I hadn't previously

added in the CSV from our applicants. Um

because we have a bunch of applicants

now. Is there anything here that I

should um that changes the way that I'm

going to structure the course or the

curriculum rather? Welcome orientation.

Yep. Squad system. RI guarantee how it

works. Yep. Nice. Yep. I like it. All

this is good. Finding your people. Craft

skills. Yep. Niche definition. Market

validation. Yep.

Crafting your offer. Yep. Offer dog.

Simple sales system. Yep.

To be honest, a lot of this is what we

are doing already.

But this is useful to see. So all of

this sort of stuff, all of this use of

AI tools is basically just fundamentally

what it comes down to is input

processing and output. And whether it's

software that we're creating or whether

it's content or whether it's our like

this online education business that

we're trying to build like a better

version of an MBA, it's it all just

fundamentally comes down to input,

processing, and output. And there are

various different AI tools that can help

you in the input stage and various that

can help you in the processing stage and

various that can help you in the output

stage if you want. Um, one thing that I

used gamma for, gamma is a really good

way of making slides. So when I was

doing like a video uh for the

applications and you can check out the

video, it'll be linked down below. Oh,

gamma 3.0. That's new. Uh, this one I

think was what it was. And so this is

basically um sort of creating the slides

for me automatically which is really

nice.

uh the road map to 100K a year, who it's

for, the three-part system for lifestyle

business growth, what success looks

like, our ROI guarantee, the founders

cohort, all of this sort of stuff. And

so I recorded a loom as I was talking

through this uh which is what encouraged

people to apply. Okay, so at this point

we've kind of talked about how I use AI

tools for the software side of the

business, how I use various different AI

tools for the kind of uh academy

courses, programs, mentorship side of

the business. We have a third part of

the business which we haven't really

touched upon yet. We did a little bit in

the software which is the content side

of things and that will be in this video

over here which is a step-by-step

walkthrough case study of how I actually

make a YouTube video kind of step by

step and exactly how I use AI along the

way in addition to all of the other

things that goes into us creating

content for YouTube. So that will be

linked right over there. Thank you so

much for watching. I hope you got some

value out of the video and I will see

you hopefully next time. I'm a