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How I use Reddit and AI to find winning startup ideas

By Greg Isenberg

Summary

## Key takeaways - **Find trending subreddits with 10k-100k members**: Focus on subreddits with 10,000 to 100,000 members, as these answer the 'why now' question and indicate a growing community. Look for niches where you have an unfair advantage. [01:56], [02:23] - **Analyze subreddits for pain points**: Use Gummy Search to analyze the 'pain and anger' and 'advice requests' sections of a subreddit to identify recurring problems and what people are asking for. These are direct indicators of market needs. [06:43], [10:08] - **Identify creators and audience needs**: Find top influencers in a niche using tools like Perplexity.ai, then analyze their most popular YouTube videos and read comments to understand audience needs and think like your target audience. [13:38], [15:25] - **Wireframe solutions and name them**: Based on your gathered insights, sketch out your product or service, potentially using tools like Framer. Come up with a catchy, relevant name, perhaps even mirroring the subreddit's name. [16:18], [17:40] - **Leverage AI as an entrepreneurial assistant**: Treat AI tools as your entrepreneurial assistant. Use them to analyze top content, understand audience preferences, and connect dots to generate both startup and content ideas. [19:46], [20:02]

Topics Covered

  • Reddit is a goldmine for validated startup ideas.
  • Targeting growing niche communities answers the 'why now' question.
  • AI tools reveal unmet needs and solutions in Reddit communities.
  • Analyze top creators to build and market better products.
  • Mirroring Reddit's top content drives audience engagement.

Full Transcript

okay you're in for a treat today I'm

going to share my entire process all the

AI tools I use to come up with startup

ideas from Reddit how to find gold

within Reddit I don't know why more

people aren't doing this uh I've I've

come up with startup ideas from Reddit

that have built me multi-million dollar

businesses uh there's just so many

validated ideas out there and it's it's

the place I go to when I'm looking for a

startup idea but I'm really looking for

a validated startup idea I'm looking for

an idea that I know that with a good

chance if I go and build this people

will resonate with

it

[Music]

start so uh without further Ado I'm

going to share exactly how to find new

ideas are validated how to find gold uh

the you know the four-step process I use

and if you stick around to the end I'll

also show you how to create content

people will love because it's it's not

about just building a product anymore

you need to attract an audience you need

to build a community and content is so

key with that so I'll show you how I use

Reddit to actually come up with content

ideas so I'll just go ahead and and

share my screen so so the first thing I

do is I use a tool called Gummy Search

and it's free to sign up they also have

a paid plan I'm using the paid plan and

where I go is I go to the trending

section within Gummy Search now I could

see here are the top subreddits sorted

by largest sorted by active sorted by

growing and what I'm generally looking

at is how fast is this thing growing

daily weekly monthly yearly um so I can

see you know Galaxy Ring the rich

subreddit you know India Sports so I get

a good sense of it but the mistake

people uh make here is they they focus

just on these big subreddits what I like

to do is actually go to the 10,000 to

100,000 member

subreddits these aren't the massive

subreddits but they're the ones that

there's you know it answers the why now

question why should I go and build

something for this community well it's

generally a newer Community uh it's

trending it's in people's minds it's in

the Zeitgeist so as you can see here

it's starting to sort by 10 to 100 th um

and I just you know I'll just scroll it

I'll just scroll it you know and just

you know see what I find interesting and

I'll ask myself okay autistic with ADHD

is there something here do I do I have

an unfair advantage in that um in that

you know subreddit maybe I know someone

who who suffers or am someone who

suffers from that from that and I can go

and build something for them um so I

just go and I I start looking and

scrolling and I ask myself what you know

is this interesting uh do I have an

ability to create something here and I

just start taking notes you know pull

out a notebook pull out a Google doc and

just say saying what's you know are

there any is there anything here that's

really interesting to me you can also

change the time frame so you can say I

only want the top you know growing

subreddits that uh are growing a lot

daily um and sometimes you get some

interesting uh

interesting responses to that that you

wouldn't otherwise get in sort of the

monthly or or or the or the larger one

so um I I I tend to play around with

these the da

there's

weekly and there's

monthly so you know if you're looking

for a niche I would check something like

gummy search like this every few weeks

to see what's new and they also have a

curated uh you know curated section

where you can go in and you can say Okay

they've already curated the 26

subreddits for software

Engineers um or software developers and

you can go and and add that to your

audience and this is something I look at

too but I'm I'm more interested in

seeing what's growing and why is it

growing because those again those are

the opportunities and you know the 10 to

100,000 is is the range uh where where

you want to look at so that's step one

go and see what's trending within within

Reddit the next step is once you've

picked uh a subreddit that you think's

interesting it's about how do you find

the problems and potentially solutions

to that subreddit so that's going to

help give you I mean you need to come up

with a startup idea right because you're

going to charge money for it um and uh

these are agency businesses that you can

start there SAS businesses that you can

start uh they Marketplace businesses

software businesses um brick and mortar

businesses cpg businesses you know

you're going to see through the problems

and solution and the beauty is Gummy

Search allows you to find that pretty

easily so let's go pick a

uh a subreddit that we think is

interesting so we're in the 10 to

100,000 let's say in the

growing and let's what's something

that okay plastic

surgery too big too big 265,000 no let's

go to 10 to

100,000 okay dog

food so we're going to go and add to

audience so you create the way gummy

works is you create these audiences so

you can see in the past I've created

like dentists and designers it's kind of

like what is the

community

so you know people into dog

food and then you can include similar

subreddits

into what's called an

audience has added eight communities to

the

audience people into dog food beautiful

so see now I have all these people into

dogs and this is where the magic happens

what they do is I could go they

basically organize it into pain and

anger uh hot discussions top content

advice requests solution requests money

talk you know all this stuff

here and when I'm looking for a problem

solution I want to see what's the pain

and anger right so I go and click the

pain and anger and what of the things I

really love to do is see what are the

common

patterns you know within this community

so it uses AI to basically go through uh

here you can see

53,9 49 words and it summarizes all

these submissions it's going to find you

know Common patterns and this is going

to help me uh basically you know come up

with um ideas for you know people into

dog food and and dog community

it takes about 20 seconds I'll take this

you know brief moment to say like

subscribe and comment on this video uh

if if you you know I'm giving away all

my secrets here so if you want more of

this type of content please like

subscribe and comment it's the only way

it's the only way I know I should

continue creating content like this so

wow all right we're all set so now you

can see a bunch of different patterns so

you can see potty training challenges

with new or rehomed so there seems to be

you know a bunch of Interest around you

dog struggling with potty trains dogs

reluctant to walk outside uh loss of of

a dog loss of a best friend you know

eating habits loss of appetites are you

not coming up with ideas right now

because that's how my brain works um you

start reading this and you're like wait

maybe there's something I can I can

build here to help

you know dogs with you know potty

training maybe there's content I can

create that is just all about you know

this topic you know dogs reluctant to

walk outside as they get older or you

know just you know being stubborn you

know stubborn dogs.com you know just

thinking of you know you start reading

through this and it gives you ideas it's

wonderful you start writing it down

again you go to your Google doc and you

start writing it down what would be an

idea idea here what would be an idea

there and I know there's there's people

listening to this that are going to say

well there already exists you know dog

Pony training you know businesses um and

that might be true and and and and you

definitely need to go and do some

research and be like okay what's the

competitive

landscape in this space um but more

often than not you'll notice that you

know the marketing is bad and they're

not doing anything on social and you

know there there's an opportunity to

partner with creators and you can create

a pretty simple MVP nowadays that uh you

can create a nice small business maybe

you already have a full-time job but you

can you know create a business that

doesn't take much work that starts you

know producing cash flows that

ultimately be could become something

that you go do full-time or you're just

looking for a startup idea uh and you go

all in so anyways I digress you know

going back to to the patterns you can

just sort of go and you can read it and

it does a really good job at just

um you know summarizing some of the

biggest you know pain and anger the next

thing I I generally click is the advice

and requests category so this is

beautiful so this actually uh it's going

to

summarize what you know what are the

advice that people are asking for you

know in these in all these communities

you know there's there's so many times

that there's thousands of people that

are are asking about hey like I need

what do you what should I what product

should I buy here what should I do here

these are people screaming they're

screaming they want they want these

products to exist and it's your job to

go and figure out how to build it how do

you build it efficiently and how do I

you know Market it efficiently to these

people um but the ideas are out there so

here here you can see you know people

there's some patterns around dog dog

breeding uh recommendation I always sort

of look to see you know how many upvotes

and comments these things give you know

are getting you you definitely there

there are are times sometimes that Gummy

Search isn't 100% accurate so you know

you want to double check these things

um but yeah it gives me like a direction

a directional okay A lot of people are

asking for dog breeds okay what breed a

dog would you recommend uh what's best

for us um you know maybe there's like a

website you can go and create that you

know take you know there's a survey and

and and you you know based on who you

are and you know which trips you like to

go on and what m music maybe it's you

know you put in your you log in with

your Spotify and and based on that it

gives you a dog breed um these will give

you ideas so you just start reading

through um all the advice here that

people are giving and there's there's

other ideas here and other uh advice

requests you can see dog food

recommendations

interesting our poodle mix is losing his

teeth due to old age um so there might

be an opportunity to to build something

you know a soft a way softer dog food um

focused on Senior Dogs

um so you just I just scroll through it

and I start again writing down mental

stimulation for dogs how to keep my dog

mentally stimulated ways to entertain

not such a clever dog um and you just go

and you scroll and you and you write

notes and

then one there's another there's you

know another piece on Gummy Search I

love I love checking out is the solution

requests and I always checked this out

last the solution requests is is

basically is basically people saying you

should do this you know here's what I

use this will give you a sense around

competitive landscape different products

that people are using how people are

dealing with all their problems um and

uh this is you know super super

worthwhile to get a sense of just the

lay of the land

so uh dog food

recommendations uh you can just you know

SC scroll here and see you know what are

the products here so this will help you

basically just give you a good

competitive landscape um and and you can

go ahead and write that down on your

Google doc that will serve as like a one

pager for your your business idea once

I've figured out the problems in

Solutions then what I do is and I've

written out this one pager I go and say

who are the creators in this Niche so

generally what I do is I use a

perplexity doai it's it's free to sign

up you know usually what I'll what I'll

prompt is something

like who you know actually I'll say give

me the

25 most

popular dog influencer

on

YouTube and it'll list it out I'll put

this usually in a uh in a uh Google

sheet or something like that and the

reason I do that is you know okay why

you're asking yourself okay why are you

doing this like why you know why does it

why do I care about the creators well

generally what I do here is I'll go and

find these

creators so I'll go to YouTube

someone named Doug the Pug I land on

Doug the Pug

and I don't think this is going to be

super valuable sometimes you have to go

back to you know perplexity and be like

I don't want funny YouTubes I'm talking

about the top

youtubeers that are educational for

dogs here we go now we're getting like

dog

trainers um dog training tutorials now

we're talking so let's just say okay

we're going to go to Kiko pup so I pull

up Kiko

pup 43,000 subscribers

perfect so I'll go to her videos usually

I like to support by most po uh sort by

most popular so I can see here um

complete guide to Poppy training what to

train first so I get to our puppy

training tutorial and then what I like

to do here is with 741 comments like

they are the top comments and of course

there's going to be people joking about

um about the comment about the video um

but when you start reading some of these

comments you get a sense to what people

want you get a sense of uh what are they

thinking about and you you can you just

I put myself in their shoes you know you

can just whistle like this proceed to do

the most melodious whistle of all

time you know this is the just you just

go through it go through it and start

reading you just start reading this and

uh you you know it just helps you to put

yeah again put you put yourself in their

shoes and I do this with about um you

know maybe 20 or 25

videos and I start writing what am I

learning on my on my one pager then what

I do is I I wireframe out the website so

I'll give you an example you know uh I

found in one of the niches uh for

startup Entre R preneurs using you know

Gummy Search

that people are upset with

designers that people you know designers

there's there's just just artist and my

website looks might look beautiful but

it doesn't convert or it doesn't

actually do anything so uh I you know

started wireframing out um what a design

agency would look like that actually

cared about copy and conversion and

getting people to click and get you cash

and basically this mix between

copywriter and marketer and designer and

I just like I mean took a you know made

a framer website and wire framed out

what this would look like based on um

the insights that I gathered from Reddit

and I just put it up so I wire framed it

up put it up in a few hours on framer

and uh just started posting about it so

this is that's my process to find ideas

it's just you know Finding trending

subreddit

see what's validated see what their

problems are see what their Solutions

are uh start writing this down

wireframing it out come up with a catchy

name so when I'm when you go through all

these subreddits sometimes what you can

do is actually you can create a company

with the same name as the subreddit um

so it's not just about coming up with a

cat you know a a validated you know

catchy startup idea it's about what's a

validated catchy name that's going to

resonate with people as you can see here

design science

in.com it's a new category it's

different and I I got this Insight you

know when some you people were like you

know I wish a designer was more like a

scientist less art more science so

you're going to get these insights from

just going through this um and last but

not least I'll be true to my word how to

create content people will love well

here I use Gummy Search what I do here

is let's go back to

the dog food

here go to top content and you just look

at what's the best performing content

right you're going to get again the

common patterns you're going to get the

common patterns and you see what's

working and you can iterate from there

you see the types of formats that work

is it you know long stories is it memes

like what does this audience care about

what does this community care about um

you can see loss of beloved pet seeking

attention

today I saved a dog's life like stories

like this so again you go through this

and the same process that you come up

with startup ideas you come up with

content ideas through here it works

absolutely brilliantly and you can even

ask questions and you can do this with

you know uh solution requests and pain

and anger on Gummy Search too but you

can also ask it a question about top

content in this audience do they love

memes and again just really fun to play

with you you'll learn stuff so here you

can see that you know comments like

snuggle puddle a literal dog pile you

know it's it's a mem like uh Community

it's not like people are saying they

love memes but uh you again you start

asking a question I use Gummy Search and

products like this is kind of like an

entrepreneurial assistant it's your

co-founder except you don't have to pay

them or you have to pay for Gummy Search

if you want access to this um but you

don't you know you don't have to pay

them a salary you don't have to give

them Equity so you just you know ask

them questions and it'll it'll connect

dots it within your brain so there you

have it I hope this was uh interesting

to you to me what I love so much about

using Reddit and social YouTube and Tik

Tok to come up with startup ideas is

it's like you're teleporting to

different

communities and your job is to just

observe and

write and come up with ideas that is are

going to resonate with them and I've

just I've seen this you know work time

and time again where uh like design

scientist.com is you know it's a seven

figure business from this from from this

uh methodology it's it's it's doable um

and uh I I I'm happy to create more

content like this uh more videos like

this showing you how to how I cook in

the kitchen and uh you know but

just let me know in the comments if if

you enjoyed it um and let me know what

you end up building happy building

everyone and uh I'll see you later

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