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How Software Engineers Should Pitch AI to Executives

By Duke Pan

Summary

Topics Covered

  • Pitch yourself first to find the business problem
  • Reframe code quality as competitive survival

Full Transcript

How do you convert expert knowledge and understanding to executive tier comms?

So, my understanding of this question is like, you know, how how do you convey your expertise properly in communication to people or businesses that you're trying to sell to, right? Or you're

trying to convince, if you're working already at that company, of your projects.

And I would say like, first thing here is you have to be an expert yourself, right? You have to understand the domain very good. And so,

then you Once you understand the domain very well, it's just about practicing how you explain your expertise. So,

the the first step to this is depends on you know, what type of level you are.

Like you you got to try explaining this to yourself, right? Let's say you have a project, try to explain that project to yourself, right? What or just some automation that

right? What or just some automation that you have. How does the automation work?

you have. How does the automation work?

What business problem does it solve?

Right? Like that's the most important thing is like, why do why should people care about this? All right, that's Think about what's the the highest priority.

If you If you're talking about like an executive, all right, like a CEO, depending on your audience, um the agent hours building recently and that I'm still building is used by

essentially the leadership team of this big tech company and the way I have to communicate to them is very different from how I communicate to my coworkers and my manager and who whoever else,

right? So,

right? So, you know, you got to communicate it communicate it as like a um depending on your audience. And And these leadership

your audience. And And these leadership people, they're not going to understand the technical aspect as much, right?

These people likely have not coded in years, if ever.

So, so then your communication should not be about, yeah, this thing is so technical, man. Like the I I reviewed

technical, man. Like the I I reviewed this so well. You know, the code quality is so good. Nobody gives a about that, right? At that point it's like,

that, right? At that point it's like, you have to say, this is the most important thing right now we need to do at this company. While

every other company is implementing AI into their product and we're not every day that happens, we are falling behind.

We are getting beat by our competitors.

We are going to lose market share.

Right? Our company will move less efficiently if we do not have this agentic product that allows your users to talk to your your data lake, right?

If your sales team cannot know how much sales they made in the past quarter and what's the trend that went up or down and because of XYZ, what's the specific feature of the product that led to this trend? If they

can't figure that out, then they're going to be slower.

Right? And then your company is going to be slower. Right? It's like if you if

be slower. Right? It's like if you if you talk in these type of terms, it's going to be a lot easier for the executive to understand.

So, you know, it's it's like figure out the audience. If you're a business owner or someone who works at a company and you're not as efficient as you'd like, I'd like to help. I'm live

every Sunday on YouTube and Twitch answering all your questions about AI and content. So, come by and we'll

and content. So, come by and we'll figure out how to help you best where you should start. And if you want more personalized help, I also have a private community you can join where I host weekly calls, whichever one you want.

So, I'll see you there next Sunday and we'll figure out how to help you.

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