How This Solo AI Founder Bootstrapped 5 Products to 1M+ / Month | Tibo Louis-Lucas

It's very hard to hit a million per month. I never expected to reach that

month. I never expected to reach that level. I'm convinced right now that just

level. I'm convinced right now that just one person can do the job of 20 compared to like 5 years ago. During full month, we were shipping one new product per week until something stick. Nine product

failed and the 10th one just took off.

It's so easy to just lie to yourself to be convinced that you have a successful product because you have like very tiny validation moments. But the truth is if

validation moments. But the truth is if there is no revenue, there's no stickiness in the revenue, it's going to be very hard to build a successful business. When you have a product that

business. When you have a product that is made for one thing and people are actually twisting it to turn into this other thing, that's usually a very strong signal that you have to follow.

All right, welcome everyone. My guest

today is Tibo, uh, a founder who's making over a million dollars a month from five separate online businesses.

You know, I've been following Table's journey for a long time and excited to get him to review all his secrets to share his step-by-step playbook, watch him build with AI live and hear his take

on what separates AI products that stick around versus the ones that just die.

So welcome sir.

Thank you, Peter. Like, it's it's so awesome to talk to you. Like, it's been years that we've been talking on X and like finally meeting you for real. So,

nice.

I feel like I have so much to learn from you. So, um why don't we get right into

you. So, um why don't we get right into it? Let me actually uh share something

it? Let me actually uh share something real quick. So this is your revenue

real quick. So this is your revenue chart, right? And may maybe you can

chart, right? And may maybe you can start by kind of walking through each of these products. OB obviously Red Revit

these products. OB obviously Red Revit and some of the other ones are doing extremely well. Maybe you can give like

extremely well. Maybe you can give like a super high level overview of each of your five businesses.

Pretty much everything here is related to AI. Um I I basically started like two

to AI. Um I I basically started like two years ago, a little bit more than two years ago. I acquired a small product

years ago. I acquired a small product called Typrame. It was about making

called Typrame. It was about making project videos and it took some time for me to uh notice about that. That's

making product video is something that you rarely do and so I went through huge churn these products and so I eventually

pivoted this product from time frame product video to Revid which is a tool to make viral shorts on social media and

it was right at the beginning of AI videos and so it took off multiple times like at every new model increasing the capabilities of AI videos it just got

way better and so it's uh doing a little bit more than 600,000 per month right now which is uh insane with a team of like four people I guess.

Wow.

I start thinking that outrank which is like the green line here can um go beyond Revit and just maybe uh uh maybe

the product alone can reach like a million per month on its own. Outrank is

an SEO product that was initially just about publishing blog post for you every day, but it it evolved into much more

than this is like a full SEO solution for you. Um it be thanks to this

for you. Um it be thanks to this backlink exchange marketplace. It's um

it's the most convenient way to grow the domain authority for a new domain and to start ranking in on on Google. And I

don't know if you know about that, but like that's that's the best way to get mentioned by AI right now. If you want to mention about your products, you just

need to be to appear on search results.

Oh, also SEO still matters. Yeah,

totally. Like uh I think SEO is the number one acquisition channel for Revit. So it's it's totally something

Revit. So it's it's totally something that I still spend days working like tons of people are calling SEO to be totally dead. It's really not the case

totally dead. It's really not the case for me.

But what what like what you what you said and what I noticed on this graph is like Super X is doing very well. That's

the yellow curve there. It's doing very well. it just crossed 30k per month but

well. it just crossed 30k per month but you you barely notice the the trend because of like how how the other project are like getting huge. So

something that people ask me is like how why am I starting new project where I can just focus on the bigger ones. My hope

is that the little project that have right now can totally get bigger than than the biggest I have right now. It

happened to me in the past already.

Yeah. I guess you want to have a more diversified portfolio, right? It's like

you don't want to put all your money in one one stock, you know? Have a diversified portfolio.

you know? Have a diversified portfolio.

Yeah.

Yeah. AI is killing so many products right now, you know?

Yeah. Okay. So, why don't we get into it, dude? Let's get into your most

it, dude? Let's get into your most successful product, which is Revid.

Um, and I you share like 14 steps. I

just kind of consolidate into five. So

uh I guess the steps are like find your problem, validate fast, build with AI and ship, do your own support, talk to users, compound distribution and obsess over retention and say no to almost

everything. So that that's kind of the

everything. So that that's kind of the high level summary. Maybe you can share Revit's landing page and kind of show us what it's about and then we can talk about how kind of you you grew grew this thing to such such a huge scale. The the

first item that you mentioned uh which is I think way underestimated is when I acquired time frame it was doing like

one or 2K per month. what I was initially doing is like I I I spent money on this product. Like I I just wanted not to be wrong. And and that's I

think that's the typical mistake that most people do that it's more important for them to not be wrong than being successful.

And so what you do in this case is you're trying to force sell your your primary objective is to sell and and not to validate. And I think that's the

to validate. And I think that's the number one mistake. If you force the selling of your products, you are not listening to people telling you that there is another opportunity

that might be bigger there. And this is eventually what I noticed with Revit. Uh

products doing product videos was amazing. I really think that you can

amazing. I really think that you can build a 10K product per month. U it's

it's totally something that's worth doing and that there's just that ton of people doing that. U but I noticed this other trend and I just pivoted the

product completely. I rebranded uh

product completely. I rebranded uh bought a new domain and it it has been very successful. Sometimes it's not but

very successful. Sometimes it's not but the simple facts that I did it multiple time gave me multiple shots at uh at winning. I guess

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Peter. Now, back to our episode. Can you

show us how the product works? Is it's

just making short clips, right? Like

bureau and stuff. Uh

yeah, product is is um is getting quite uh complicated right now uh in the way that we have like more than 100 tools

available to create videos which I find it insane. One of the most uh successful

it insane. One of the most uh successful use case is music videos. So you you basically drop a Spotify link or upload

your uh music and if you select AI videos will create out of the box a full video

ready to share on social media which which can even like you can select a character like you can you can upload yourself there. Uh, I think I I did it

yourself there. Uh, I think I I did it with uh like I did so many times like you can you can drop yourself like like

this and you can have the singer singing the music like this uh on the video.

Okay. So basically I can just upload my music and then it'll just make a music video like a short clip for me with the characters.

Yeah, that's one of the use case. But

like you have you can have avatars, you can have like a YouTube short uh like you have long video, you want just a short video. Uh but something that is

short video. Uh but something that is starting to work very well is the auto mode where you will basically I will show it there. You'll basically drop

like channels, blogs, uh I don't like everything that where you have new content coming out on a regular basis and Rev will automatically turn those

like blog posts into videos.

Wow. It's it's like super easy to use and like it's it's an engine to create new videos automatically.

Yeah, I I I can see how this has product market fit because like um when I talk to video editors and I want them to make shorts for my interviews, like they charge like a couple hundred bucks per short. So, so yeah, being able to get AI

short. So, so yeah, being able to get AI to do this automatically would be a dream. Yeah.

dream. Yeah.

Yeah. And and even even if the money is not a problem for you, you still have to think about that. Uh here with Revit, you just plug your main channel and Revit will do the work for you automatically.

Got it. Okay. So, let let's go back in time to when you had the product v video product. I I actually remember that

product. I I actually remember that product pretty pretty well. It's it's

basically just like a bunch of text that animates onto the screen as a v video, right? Like that that's that's basically

right? Like that that's that's basically what the old product was. And and how did you how did you go from that? Like

I'm I'm sure the first version of Revit did not have all these features, right?

like what what what was the primary use case of the first version of this?

The the primary use case is like the the basic thing is that at the time when I did this pivot in 2024 all video all AI

video models were doing just the 5-second videos and and it was hard for people to just clip those 5-second videos together to get something

consistent. The entire idea of Revit is

consistent. The entire idea of Revit is we will do this automatically for you.

Like we will we'll split a long video into multiple scenes and make it coherence with consistent characters

uh with all our engine by just plugging multiple 5-second videos together.

Got it. Okay. So that was a pretty different value prop from like making music videos and making this stuff now, right? Yeah. It's more about stitching

right? Yeah. It's more about stitching stuff together. Exactly. completely. But

stuff together. Exactly. completely. But

that's that's still by the way like the the core engine like the the core thing behind it is like the plugging together many many very small sequence and making

sure that the characters the scenes like the environment is consistent between all the all the scenes.

Okay. So so so basically Okay. So you

had this other product and I I guess the other product uh for product videos was more targeting like founders and product people right like like um and it was making like maybe one or two a month.

Yeah.

Uh, so how did you go about like trying to value this new stitching videos together opportunity? Like you just

together opportunity? Like you just tweeted a lot of stuff out and just like try to find customers or how did you how' you do it? Yeah,

I think the the number one the number one answer to that is like maintaining a constant communication channel with your users. It's

users. It's it's super hard to do. Uh, and like let me give you an example with with Tweet Hunter, my first successful product.

What I did was um the support button inside the app was redirecting user to my uh Twitter DMs. And so it it was a little bit

overwhelming like I had all those DMs coming about people telling me that there was a bug there or there was an issue here. They would they would

issue here. They would they would request new features. But I was the guy building the product and I was the guy hearing all days about the problems, the pains and the little friction that the

had the the the product had. And that

that was pretty much the the same thing with time frame when I got it. Like I

just maintaining the the communication with the users is the one thing you need to like truly understand the core problem behind behind the product.

Yeah. So like you kind of got got like a fire hose of feedback from the users and then eventually realized that the product video thing was not the primary use case like people actually just wanted because because like like you said all the AI models were generating

5second stuff. So people just wanted a

5second stuff. So people just wanted a longer videos without having to system together themselves that kind of yeah completely and when you have when you have a product that is made for one

thing and people are actually twisting it to to turn into this other thing that's usually a very strong signal that you have to follow.

Got it. And and the other tip that you shared is like you want to charge for the product on day one, right? Like you

don't want to give it out for free.

Yeah.

Just to kind of value. Yeah.

Yeah. That that's because like I of like very big mistakes that I did like I think like 10 years ago. Uh like when I got out of college uh the first thing

that I did was creating my first startup and and I think at that time it was much more important to me to appear important

at like family dinner. And so saying things like I'm managing a team of 10 people. Uh I just raised 200K.

people. Uh I just raised 200K.

Uh it would make me appear as a successful person. Okay.

successful person. Okay.

But it has like no no strong foundation about the successful products, you know, and so if you if you reverse thing and

you only rely on on revenue, um you ensure that you have validation. And

what the number one thing that I wanted to avoid is like spending two years on a product and at the end having nothing.

Yeah, dude. I I I think uh for a lot of people like you know there's a lot of things on Twitter about like I raised X million dollars and like my AR is Y or something and a lot of it just kind of man like like you raised so

much money but do you have part of market fit? Like you don't have part of

market fit? Like you don't have part of market fit, you know?

Yeah. It's it's it's so easy to to just lie to yourself like to to to lie about to to be convinced that you have a successful product because you have like

very tiny validation uh moments from from time to time. Uh but the truth is if there is no revenue, there's no stickiness in the revenue, it's going to be very hard to build a successful

business. Mhm. Um, so basically when

business. Mhm. Um, so basically when when you start this thing, you just want to spin up a landing page and then have like a payw wall and then have like a product that's focused on a core use case which is like stitching videos

together like the initial ver version, right?

Yeah.

Um, do you want to show us like um the landing page?

I can show you.

I think that something that might make sense is something like this like uh so I built this uh AI ready humanizer.

It's incredibly simple. Like it's a onepage feature. You just plug contents

onepage feature. You just plug contents and and analyze it.

Um, but it's it's enough to notice if people use it. It's enough to start ranking on SEO. Uh it's it's it's enough

to to start like um distributionbased product developments which means I see is is it is it enough to like start a little thing that can that can grow like

is it is there usage behind it? Is it

enough to like start a conversation with user about what did they like and uh what should they improve or what would

what would they rather use. I I had like I I build a ton like this honestly like tons of small experiments. Uh this is a

a way to rewrite and validate your tweets. Yeah. I

tweets. Yeah. I

I I just built a ton.

Okay. Okay. Okay. So basically Okay. Got

it. And and and the landing page um like can can you just pull up a landing page because dude you you built so many landing pages that like I feel like you have a lot to share about landing pages too. So So like the landing page is like

too. So So like the landing page is like Yeah. like maybe walk us through this

Yeah. like maybe walk us through this landing page and why it works at high level.

So the the entire purpose of the landing page is to drive people from a simple visit to a signup. Uh that's that's basically it. So social proof like right

basically it. So social proof like right right now we are running into like a a lot of trust issues especially with AI.

So social proof might be the most important components of of your landing page. So that's why I always like try to

page. So that's why I always like try to have those kind of thing like testimonials from users number of users like number of basically

numbers that validates the product.

Got it.

What what we did on Outrank and and because the product is quite successful is uh we built a few success stories

like with from real users who had huge business impact from the usage of outrank and we're very happy to showcase them on on the landing page.

I see. And and then talk about the product. Yeah.

product. Yeah.

Yeah. And and and by the way like most people just jump on the product I think a little bit too soon. talking about the product the problem itself and how it's

hard to overcome it is I think it's it's always uh forgotten.

Yeah. Got it. Okay. And and and and then for this product you let people try out for free and then eventually you kind of pay them, right? To to get more usage.

Yeah.

Yeah. Something that's uh might not be obvious for many many people and in including myself like until a few until a few weeks I didn't know this was possible. But I just want to show you

possible. But I just want to show you something like uh so this animation that I showed earlier, it was one shot on cursor by Jiminy Pro

3.1 and it's it's insane to me that those beautiful animation.

It's just a prompt that you can put on cursor and it's going to do the work and you can just ship it. And so we're we're going from a world where you had this

huge neverending backlog of IDs to right now my backlog is is totally empty. I

have no idea what to build and the the one thing that get into my backlog. I

just give it to AI and it's it's done in like 10 minutes. It's it's insane.

Well, you still have to do the work to promote it, right? Like AI can build it pretty quick quickly, but you got you got to promote it and try to get you users.

Yeah.

Totally. Yeah. Yeah, that's that's the hardest part and earning trust of people is is incredibly hard today.

And just to understand like you have all these ideas you you you wrote that uh you should just pick a problem that you personally have. Is that kind of how you

personally have. Is that kind of how you come up with all these ideas or do you like do some research?

Yeah, totally. Like it's

Yeah. So the the the one thing that um I think people should do more is look at the product that you are already paying for

and look for a way to pick one, replace it with your with your own products and try to build something that better fit

your use case. um because your use case might be a little bit more specific to the more like broad use case that the tool you are paying for is trying to to

fix. So by by going a little bit more

fix. So by by going a little bit more specific into your own situation, it's very likely that many other people have the same uh weirdest situation as as you.

Yeah. And there's like a lot of SAS products out there that are like, you know, just they're like really expensive and like you don't have to pay that much. can just pick a more niche use

much. can just pick a more niche use case and just try to completely disrupt them.

Yeah.

And I don't I don't think you should uh like it's it's it's very hard to hit a million per month. I I never expected to to to reach that level. Uh it's

completely fine to get like 10k per month. Uh you have like a huge it's it's

month. Uh you have like a huge it's it's huge success already and you can totally live with that. And so

by just trying to copy an existing product and to niche down to specific type of people, you can totally get this

milestone of 10K per month and live uh be free like be completely free, no boss uh and enjoy life.

Well, the only boss you have is a lot of people DMing you with their feedback.

That's the only boss you have.

True. Yeah.

Truth.

Yeah. Before we get into the AI part, I have some more questions. So, so you have a pretty big audience on social now. You can just like tweet something

now. You can just like tweet something out. Hey, I built this free tool or

out. Hey, I built this free tool or like, hey, I I built this landing page.

Check it out. Right. But you mentioned that your primary channel is still SEO for a lot of these products. So, like

how does someone think about SEO? Like,

you know, beyond the basic stuff like, you know, try to try to put a keyword in the title or something like how do you think about having an audience is is giving you a

shot. Um but it doesn't make an excess

shot. Um but it doesn't make an excess unsuccessful product successful. Like I

I'm I'm not convinced of that. Like I I have so many failed project right now that I'm I'm convinced that you cannot force a product to work or or it will

work for like two weeks and then that's that is that's the end.

Um got it. So

you can like you can hack your way to 5k or 10k per month but if you want to grow beyond that that's uh you need a more sustainable way to grow and and that's

why like SEO is my favorite uh acquisition channel because it's very it's very recurring

like by by by default. It's it's a constant flow of of new users that are really interested in what you are doing.

The way I think about SEO especially right now is like two main components. Um

the number one component is domain domain rating domain authority. It's

very hard to rank for anything with a very new domain with a domain rating below 20 basically. So that's that's why

uh outrank is so valuable. It it just it can take any domain and by giving you some back links uh without spending too

much money you can get this uh uh this domain rating quite high.

The second component is that AI snippet on Google is going to make hard to to have your blog post to rank. But what AI

snippet cannot replace is tools.

And and by building tools which answers specific queries, you can you can rank and give like a small um preview of what your product is.

Okay.

Uh let me give you about like so so here are my tools. Uh for Revit, I have a specific page for every single one of my

tools. Like if you want to you have an

tools. Like if you want to you have an audio file and you want to turn it into video, I have a tool for that. You just

you just drop your audio file and we'll create a video.

Got it.

But that means that every single one of those tools, it's an opportunity to rank on search engines.

Yeah. Like every use case, right? Like

Mhm.

And Yeah. And for every single one of them, it's very hard for Google to give an AI snippet that would correctly answer to the request of a of a user if

he types like audio to video.

I see.

It's very AI resilient, you know.

Yeah. Yeah. Because this is not just content. It's actually like something

content. It's actually like something you have to use. Yeah.

If you if you look at like a uh let let me show you like photo AI from Peter Level.

Yeah. Uh, so I I I hate his landing, but he's doing pretty much the same. If you

look at like, oh, there's so much content, man, here.

Wow.

All all of that, they are like very specific tools or very specific landing pages that that aim at ranking at like AI Easter photo.

I see. So he's he's like this guy is very famous for having a huge audience but still he's spending a lot of time on trying to get SEO traffic

with those specific pages.

Do you see what I mean?

And okay so so you can you just kind of do keyword research about like what are the popular terms that people search for and then try to rank trying to make this dedicated landing pages for the keyword. What one way to do it

is let's go to Google and let's search for uh AI video tools for and just look at everything here like every single

thing that comes up here is a good keyword to try to rank for.

Got it?

If you are on to SEO, you can do the same SEO tool for all of those are like good landing pages to build. How

important is it for the domain to be like the same keyword, you know, like because he has photo AI but your Revit is not like video AI or something like how how important is the domain?

Yeah.

Yeah. I have

it is it is important I think like it it matters. Um I have I have competitors

matters. Um I have I have competitors who which have like a very relevant uh domain name like regarding AI videos. So

it's easier for them to rank. But so I I gave up on ranking for like AI video.

Like I totally gave up on that because it's way too competitive. I'm going

after the like nicher keywords and and I'm doing a pretty good job at that.

Got it. Got it. And and and like with with AI, it's like very easy to just spin up these individual use case landing pages, right? Like you can you can probably just tell AI to look at all your code and and like list all the landing pages you just spin up and just

go do do it.

Yeah. Yeah. totally which which by the way will make it harder and harder for uh to like differentiate. So if you if you want to rank right now given all the

competition that you're going to have you're going to need like amazing content you're going to need like uh awesome performance like the the website

loads instantly back links. Yeah, you

you're going to need a lot of things and like uh just real just real real quick. What what tool do you use to

quick. What what tool do you use to monitor like where you're ranking for different keywords? Just just like the

different keywords? Just just like the Google tools or you have some special I'm um No, I'm using a ref. It's pretty

classic. Uh

okay.

It's it's expensive but I think it's worth it.

Got it. Okay. All right. All right,

dude. Well, why don't we get into the building part? So now, uh yeah, I would

building part? So now, uh yeah, I would love to understand how you as one person run five businesses. like maybe you can share the slack first like how how you talk to your team or

yeah so I have all the channels related to feather I have all the channels related to outrank everything related to Revit but how many people do you work work

with because there that there's like a lot of channels dude I I think you have more channels than I have in my in my company Slack yeah how many people do you work with

I don't know it's it's hard to answer like to to be honest like I have like five projects uh with revenue right now and it's it's hard for

me to imagine going much further than that. Uh so of course I have like some

that. Uh so of course I have like some secret things going on uh that I I cannot reveal like maybe new new project coming. Uh but I don't see a way right

coming. Uh but I don't see a way right now where I could go from five project to like 20. Uh I I'm I'm in this process by the way like I'm I'm trying to to to

see like how can I just put myself out of the equation to like scale a little bit more? Uh should should this go

bit more? Uh should should this go through like more hiring? I don't know.

Do do you have like full-time employees or you have like contractors building this stuff or because you gota do a lot of marketing, right? You got to do a lot of Yeah.

Yeah, I have I have contractors. Uh not

a lot to be honest. I'm I'm trying to keep the team very lean, very very very lean. Like I'm I'm convinced right now

lean. Like I'm I'm convinced right now that just one person can do the job of like 20 compared to like five years ago.

And so it's much easier for me to have less people to talk to um ask ask them to use the latest AI tools and so that

way we are very fast to adapt to something new and if we need to pivot it's it's way easier.

Got it. Like I in in in the past I had like I used to have a 20% team for one product and if you want to shift

direction the the insane energy that you need to spend to like convince one person one by one that the new direction is the correct one

is just insane. like you you instantly you go from the nice boss to the guy who has no vision and has no idea about what

what he's doing with his company. I I

don't want to go through that again.

Got it. Got it. Yeah. Yeah. Yeah.

Imagine a couple thousand people company, dude. That that that that's why

company, dude. That that that that's why it's so hard for these big companies to turn around. Yeah.

turn around. Yeah.

Um Yeah, totally. And

Yeah, totally. And Okay. So, and and for like the in terms

Okay. So, and and for like the in terms of actual development, you just use like cursor or like you know, codeex. It's

pretty straightforward.

Honestly, I have a have a very basic setup. Uh so I'm using cursor. I'm

setup. Uh so I'm using cursor. I'm

constantly experimenting with the best models. Like right now my my go-to

models. Like right now my my go-to models are GPT uh 5.4

for um like all the like the complex stuff. Everything that does not comes

stuff. Everything that does not comes down to UI. And for UI stuff, I would switch to GI Gemini uh 3.1 Pro. I think

it's it's much better when it comes to UI stuff.

So that's that's it. And it's crazy like two weeks ago it was a completely different set of models like with Opus being being my favorites.

So it's it's changing so fast. Insane.

Um and like in terms of how you build new features, you just like get to plan a little bit, make a spec, and then just go just build. Is that how it works?

Yeah.

Yeah. Basically I so it's I I ask the AI to come up with the spec like I I usually I have an ID I will u talk with the AI directly on cursor uh it will

come up with specs one time I was like 50% there's a 50% chance that I will just discard the specs like I I don't like

the feature like the the way it was specs I just don't like it so I I will not even try to um to modify it is I I find it very complex to make the AI

change roots and so I would just start over. I will just go back to my ID,

over. I will just go back to my ID, twist it a little bit and uh and read it again. And I will do that until it comes

again. And I will do that until it comes up with specs that um I'm comfortable with like it seems legit. I want I would

want to use this feature and then I will run it and uh and sometimes I'm very surprised by uh by the outputs.

Something that I did very recently it was it was quite new to me is it came up with a spec but it was hard for me to

understand like what it would be. So I

asked the AI to come up with a prompt that would generate an image preview of what the feature would look like. And so

it generated this prompt. I I uh took that prompt and put it on Gemini Nanovan 2 and it generated this awesome image of

a dashboard showing me exactly what uh the city would look like and and and that made me realize that okay this part I really like it this part I don't like

it and and that was like just just the way to visualize it like visualization with AI it's very hard and that that was a nice way that I found.

Yeah, it's the same. Uh yeah, it's way easier to look at the designs and figure out what's about than like some words.

Yeah. So you dude, you you should try this tool called uh pencil.dev.

Like it it generates designs directly in cursor. Check it out. Yeah, pencil.dev.

cursor. Check it out. Yeah, pencil.dev.

Yeah, I I I interviewed the founder too, but it's like a visual way to generate the designs. Yeah,

the designs. Yeah, nice. Yeah, I like it. I would.

nice. Yeah, I like it. I would.

Okay. So, so I guess like just running running your companies like um the building part is not that hard anymore, right? Because you have all all these

right? Because you have all all these tools like to ship stuff for you. Yeah.

Well, it it used to be, but yeah, it's it's definitely not anymore. Uh the

hardest part is to come up with uh with new ideas like right now I think we are really coming from a world where ideas were not very valuable to like right now

it's getting very very valuable to have a good ideas. Yeah, just have a couple questions like do you since you have five products like even just running my little new newsletter like I get these

like people sending me emails like hey you know I want a refund and like hey I I want this and that. So I'm I'm just wondering how much of that how time that

takes up like doing support like or did you find a way to automate that too?

Yeah.

Yeah. So I have two answer for that. Uh

so first of all I have a like I have tons of shortcuts like I will I will type um slashrefound on my keyboard and

uh that will automatically generate a full text uh saying that I have refunded you and uh uh the money is going to be back on your account in like five days

and that will forward the request to the correct person on the team and so uh the refund will happen. So like

automation is something that you can you can like you can do so many things uh if you if you spend time on that and like my basic rule is like if I start doing

the same thing twice or more I will find a way to automate it like like you're just typing in Slack and like use some sort of scale to do it or something.

Yeah. Yeah. Some some kind of that's like Yeah. And the second the second

like Yeah. And the second the second piece of of information is that I I just I just hire people like uh for customer support on Revit

and Outrank the product got so big that we just hire people to to do that and so uh it it doesn't take me that much time right now.

I I really often get uh DMs about those product but I actually enjoy that because just it keeps me inside the loop a little bit. Uh, and so I I keep

hearing people talking about that.

Yeah. Yeah. You want to have like Yeah.

You want to have the constant stream of feedback. Yeah. Just to recap the

feedback. Yeah. Just to recap the playbook, right? You you have an idea,

playbook, right? You you have an idea, you want to solve a problem for yourself, and then you spin up a landing page and like maybe like one specific use case like a product for one specific use case and then like um how do you

decide like how much to charge or or something? Like you just do some re

something? Like you just do some re research or you just ask people how much I want to pay for this.

I do it. It's fun because I I do it the other way like I it's it's it's more like I want to find an ID where I know that I

will be able to charge people from 50 to 100 per month.

Okay.

And so I change the ID. I change the AI usage. I change like I I adapt the

usage. I change like I I adapt the products to this amount because and then so you you you like you may ask why this amount but I feel that's the perfect

amount from 50 to 100 per month because it's not too much. So people do not ask me for calls before signing up subscribing.

Mhm.

But it's high enough so um you have high quality customers and lower. Yeah. Yeah.

If you charge like 20 per month, a lot of people just like it's people who are just like churning all the time. It's

like pretty annoying. Ask for refunds and churning. Yeah.

and churning. Yeah.

I see. Like so many people are charging like nine per month and and it's good, but like it's it it puts you into the position of a cheap product, you know, and I want to be the premium product. I

I want to be the the product that uh you enjoy paying a little bit more for because it's going to be high quality.

It's I find it much more enjoyable compared to like being the cheap product and having like tons of of uh DMs about the shitty product that you have like it's it's it's

Yeah, it doesn't sound very fun. Doesn't

sound very fun. I mean, and they're only paying you $10 a month. Like, is it really worth responding to each each of them? Yeah.

Um but but dude, like how how do you know if a product has like what when what is your bar for good monthly retention? Or I guess it depends on the

retention? Or I guess it depends on the use case, right? Like it depends on the use case, but like is it like you know 50% come back every month or like keep paying or how do you know if you have traction versus you just give up you

know I would consider everything um better than than 20% churn like monthly churn

if your turn is better than 20% um I would consider that there is something to do if if your like if your turn is 40%

And so basically basically a subscriber is going to stay like uh just two months. Uh it it means that your product

months. Uh it it means that your product is really not sticky and it's going to be very hard for you to get to get successful product because like you you you don't really realize that at first

but there is there is a metric called max max uh monthly recurring revenue like max MR

which basically computes your churn and your acquisition and tells you that you're going to have the scurve until a

certain joint and you will not be able to go higher that this monthly revenue because of that churn. And so if you

want to improve your revenue uh with that very high level churn, you will have you will need crazy high amount of acquisition which is definitely not

sustainable.

Got So I find it like way better to pivot iterate until you get something which is like below the 20% marion level

and then start thinking about acquisition and and honestly I say 20% because we are in the AI world and so people are going from one product to

another but like five years ago people would only consider product with below below 5% sure.

Got it. But uh okay I guess last question about this. If you keep pivoting your product what what about your existing paying customers like you know like for example if I pay for the product demo video product and then you

pivoted to revid like that that does that impact your reputation or you just tell tell them like you say hey I my product you if you want a refund you can have a refund. Yeah, I try I try to

treat them nicely but I like I I don't I don't consider them in the decision like I I I don't I really try to avoid

uh considering them as a blocker to take the decision about pivoting but then yeah of course I just lock them out of the platform and just do a full refund

without question asked like I I try to anticipate the the reform. Do you also like sometimes just like build a landing page with other product and try to validate demand or you always have some sort of product behind it even like an

MVP?

Yeah, I I I did that a lot like uh so before before I started Tweet Hunter like the product that got acquired. Um

yeah, we we had this crazy phase where during four months we were shipping one new product per per week uh until something stick and so we were just printing the

landing page uh tweeting about it. see

the traction that we had. If no

traction, we would just go to the next product. If traction, we just build a

product. If traction, we just build a product, try to board the people who sign up on the landing page and and and repeats and like got it.

Nine product failed that way. Like got

just no attention. Um and the 10th one just took off.

Got it. That's great, dude. D I I love this conversation. You you you've

this conversation. You you you've inspired me a lot. I'm going to be building all kinds of shitty products on the week weekend now. and see if it I mean the thing is I have a big audience so even it's a shitty product maybe people would just try try it

but you know what like it's it's insane because um so I used to think that the quality was above everything else and

so by by building more and more I I really realized that that building focusing on quantity instead of quality

leads in the end to better quality like the the highest quality products on a series of like many many products is going to be higher quality than the

products where you will be only focusing on one product and try to achieve higher quality.

Wow.

That was actually the result of an experiment that I think Harvard did like this guy splits a classroom into two.

One was just doing one essay and and he told them focus on quality and the other group uh do like a 10 essay each focus

on quantity and the best essays were coming from the quantity group. It was

it was insane.

Is that because you just get more reps or like you actually are you can validate your ideas faster? I think it's because you never know like you never know what's actually interesting and and

like I had no idea like I would not have bets on my successful products in advance.

Yeah, they were surprised to me too.

Even after doing all this is you get so surprised by what is uh successful?

Yeah, I'm I'm I'm still very surprised like I constantly it's you need you need to I think you need to change your mindset and see every product release

and as an experiment and it's totally okay if it if it's a success but it can totally fails and that's okay. You just

go to the next experiments and continue.

Yeah. Same thing for like YouTube and content too. Like some some things I

content too. Like some some things I think are going to be super successful like don't take off and some random video I make take off. It's It's like very rand random. Yeah,

completely.

All right, man. Well, this is super helpful. I think this is awesome. Like I

helpful. I think this is awesome. Like I

think it's going to inspire a lot of people watching this.

Um, where can people follow you? You

have a newsletter, right?

Yeah, I think that the best place to find me is uh t-maker.io.

It's like your personal website.

Um, yeah, that's my personal website. That's

where uh has my newsletter. Uh, I have my project here and ways to find me on on X and LinkedIn. Uh, that's my place.

Incredible, man. Incredible. You're

you're you're free. You're making a million dollars a month and uh living in France. It sounds like a pretty good

France. It sounds like a pretty good life. So hopefully other people can join

life. So hopefully other people can join you. Yeah.

you. Yeah.

Thank you very much for having me, Peter. That was amazing.

Peter. That was amazing.

Yeah. Text.