How To Build a Shopify Landing Page That Converts (2026)

Here's a two-page system that's going to generate more revenue for your DTC Shopify brand. So, instead of going from

Shopify brand. So, instead of going from your ad to your product page, you're going to send your traffic from your ad to a bridge landing page than to your product page. In this video, you're

product page. In this video, you're going to learn how to build a landing page to convert cold meta traffic and ultimately how why brands are failing and how you can actually succeed in this. So, here are actual pages we built

this. So, here are actual pages we built for seven figure Shopify brands. Ramp

health increased conversion rates from 2.5 to over four landing page from for Brolo a seven seven figureure selftanner brand. So let's get right into the

brand. So let's get right into the video. Why most DDC brands fail. The

video. Why most DDC brands fail. The

core issue is that most of you guys are burning majority of your ad spend because you're making one major mistake which is sending all your traffic directly to product pages which are

designed mainly for warmer hotter leads traffic. So instead of segmenting colder

traffic. So instead of segmenting colder traffic to go through like a bridge page, you're sending all your traffic to your product page and it doesn't work because there's a mismatch between what

the visitor your cold traffic needs and what the product page the page that you send them to provides. So cold traffic, which is most of your meta ads, the traffic that's coming from your ads, they've never heard of your brand. They

don't fully understand their own problems. They don't trust you yet. They

need education and belief building and require more trust, social proof and reduction in their risk. And this is why we use bridge pages like an advertorial or listical warmer traffic which is a

much much smaller percentage of your overall traffic coming in. They

understand the problem, your solution.

They know your brand. There's some level of trust involved and they ultimately need less convincing to convert which is why product pages are better for that because it's focused on conversion. The

bridge pages are focused on educating and building trust. So five main beliefs you need to shift customer behavior.

First belief is that they need to acknowledge that they have this problem.

So you want to mirror their situation, agitate the pain by using specific relatable language. Second belief is

relatable language. Second belief is feeling that this product can actually solve it. So explaining your unique

solve it. So explaining your unique mechanism, your process, how it works, anything that can show proof and explain mechanism. Third belief is for them to

mechanism. Third belief is for them to believe that this is for someone like me. So you do this by matching the

me. So you do this by matching the identity of who you're speaking to and from with specific language. Fourth

belief is that it will work for me similar to belief three and two. But you

want to use social proof trust factors like testimonials before and afters from similar people. And the last is that

similar people. And the last is that there's no risk in trying it. So you

solve this with strong guarantees lowering the friction lowering the overall risk and providing easy returns.

So, going back to the two-page system that we talked about is having an ad, whether it be a video or static ad creative, then driving that, sending that traffic to an avitorial or holistical that educates the problem,

builds belief in your solution, establishes trust through proof, shifts worldview, beliefs, and ultimately action, right? This is to warm up your

action, right? This is to warm up your cold traffic. Then it will go to your

cold traffic. Then it will go to your product page where then you'll convert the warmer traffic because you're focused now on the offer, urgency, and any final objections and ultimately to drive that purchase. So instead of

sending your ad to product page, we're going to do an ad to a bridge landing page to then the product page. Something

that's super important is to ultimately have congruency between the ad and the page. And this is the reason why a lot

page. And this is the reason why a lot of product pages don't convert because it's too general, too broad. So specific

questions you want to ask is what specific promise does this ad make? What

problem does it highlight? What outcome

does it promise? And what visual emotional tone does it set? Ultimately,

who is the target avatar? And for each ad angle, you must create headlines that use similar language, terminology, promise the same outcome, match the emotional tone, and speak to the same

avatar. So ultimately, it's just making

avatar. So ultimately, it's just making sure that the pre-sale page, the bridge page, the avatar listical is continuing the exact conversation the ad started.

So if the ad is talking about a morning routine that eliminates brain fog, you want to include the headline of the page or just me creating continuing that conversation by saying something along

the lines of the five minute morning fix that clears brain fog all day and then talking like could be like a listical of like five reasons why this this product bracket product clears brain fog, right?

And then ultimately once you have a like one main master templatized page duplicate it for all your different angles and different messaging and play around different headlines and all that.

And all you're going to just really focus on testing and changing is going to be the above default section which is just like typically like your headline, your sub headline, call to action button and then like your main hero visual, right? But then everything else on the

right? But then everything else on the page will be the exact same. So now

you're just only testing the main top section to find winning headlines and then overall messaging from there. Oh,

and by the way guys, if you are running a 6, seven, eight figureure Shopify brand and you're looking for custom landing pages built by my team. I'm

going to leave a link in the description below to book a call. We've worked with hundred of different brands. We have

built 400 plus pages at this point. So,

yeah, all this is going to be available, but go to the description, book a call with me, and we'll see if we can help you out. So, the two main pre-sale page

you out. So, the two main pre-sale page types that we mentioned, listical being the first one, and then averrophy being the second. listicals are just like five

the second. listicals are just like five reasons why, seven ways to solve this problem, stuff like that. It's best for products that are visual, clear benefits, top of funnel traffic, right?

Make making the page scannable, um, super skimable, easy to kind of just understand with mobile friendly content and all that. So, here's an an example that we did for Lola. This is a list

that we are working on right now. 90% of

women waste money on multivitamins that don't work. Here, what to do instead.

don't work. Here, what to do instead.

So, it's not a typical like five reasons why, but we can change or test that headline as well. But ultimately, just a quick scannable five section breakdown of why most multivitamins aren't what it

is supposed to be and then framing that and shifting to present a better alternative. From there, we can showcase

alternative. From there, we can showcase like a quick little like offer called action section. And this call to action

action section. And this call to action will go straight to the product page and get some reviews there. Right? So, it's

just on a specific angle. So the ads are going to talk about why multivitamins most multivitamins suck and why here's a better solution for it. And then we can talk about specific things like the main

USPS 23 vitamins and minerals that your body actually absorbs cuz that's was a big thing is that pills don't actually break down and uses cheap forms that your body can't absorb. So it's all kind of connected boost metabolism. So

specific unique selling points and benefits and then a quick introduction on the offer of $39 per month on your first order. Super simple, right? Second

first order. Super simple, right? Second

one is your avitorial. This is like your story based kind of like a blog style article and it's best to go best for complex more complicated products that require more education more explaining

and more belief shifting. So this is for skeptical audiences that require you to really agitate the problem. Um so yeah example from Luma Nutrition. This is a brand we're working with right now. This

is a another tutorial that we just finished. This is the first draft.

finished. This is the first draft.

Basically, just having a a a hook, something that's that engages and and garers attention. Quick little

garers attention. Quick little introduction. This is the first portion

introduction. This is the first portion of it is where you're going to talk about the problem, the specific issue, the the life that the customer avatar is living, something that they don't want to live more of. So, it's prying into

the problem and making it as real and almost life like threatening as possible to a point where it becomes emotional and they feel like they need to fix this. Then we're going to introduce the

this. Then we're going to introduce the mechanism like the the new hero product that's going to save the day, right? And

in this case, we have three specific ingredients or like nutrients that's going to kind of come together and solve problem. So with that, we have a

problem. So with that, we have a problem, we're going to agitate it, and then provide that solution. And then

we're going to provide proof, right?

Social proof, reviews, before and afters, things that prove that this solution does work. Then we're going to go deeper into like brand USPS like made in the USA, third party tested, non GMO, stuff like that. We can even talk about

like a founder story just kind of deep diving more into the brand and then from there we can go deeper into like the mechanism the process like of like what they what they can expect and how the overall process works and then we can go

into like the guarantees and then the offer making sure that they understand that there's no risk in trying it. They

have guarantees free return and then a really solid offer like 33% off and then there's just more risk reversals of like making sure that this is a real problem, making sure that they know that this is a real problem. So kind of getting them

to take action. But all this is just to shift belief and for them to create some sort of action which is then to get to the next page which is the product page for example. So that's the advertorial.

for example. So that's the advertorial.

The first one was the listical. Listical

is much shorter more punchy. Avatar you

can go deeper into it. Now we so those are two pre-sale bridge pages and then of course we have your product pages.

Most brands have that kind of covered in essence right because that's the main page that you guys have. But one thing I want to talk about when it comes to improving your product pages is by improving your offers. So the purpose of

a sales page is to convert your your warmer traffic. Right? At this point,

warmer traffic. Right? At this point, the your shoppers believe that they have a problem and your product can solve it and it's for them. It's made for them.

It will work and there's no risk in trying it. So now you need to get them

trying it. So now you need to get them to take some sort of action. And you can do that, but you want to make the purchase process, the buying decision as easy and compelling. And you do that by

providing irresistible offers that people feel compelled to take action because of how good its position and frame. So I want to go over four um

frame. So I want to go over four um example offers that you can run. Pretty

much any brand can run this. So instead

of just stacking up discounts like most brands do, we're going to stack up value instead. Stack up value. The value stack

instead. Stack up value. The value stack approach. So by building irresistible

approach. So by building irresistible value proposition. So the first one,

value proposition. So the first one, this is same brand. This is a starter kit like a Shark Tank bundle that we created for them. They were on Shark Tank a few seasons ago. So creating like a bundle of their just pretty much

products that make sense to bundle. So

in this case they have a face tanner, body tanner and then the applicator like a mid to help use the product easier, right? So it makes sense for it to be

right? So it makes sense for it to be bundled so they can have a complete solution for their problem. Free gift

unlock is incentivizing them to spend more to unlock receive free gifts. So

when they click on a particular stand quantity, they will unlock specific gifts. So, if they select the five

gifts. So, if they select the five stands, they'll unlock this third gift right here. Buy at $170. Pretty much 10

right here. Buy at $170. Pretty much 10 Zabby card stands for free or to to buy 10 Zavi card stands for free. I can

actually show you the exact page that we did. This live page. So, in this case,

did. This live page. So, in this case, we want them to select five or 10. If

they get two, they still get free gifts, but with five, they will get multiple gifts. And that's something that you can

gifts. And that's something that you can play around with, right? Ideally, maybe

even two gifts or two stands, they only get the the free guide, but not the free Zappy card. Yeah, that's the second. It

Zappy card. Yeah, that's the second. It

says free gift unlock. Third one is subscribe and stack. So, this is to provide exclusive perks and incentivize the subscription more. Most brands just have a discount. What you can do is go even more granular and just break down

specific things that they get like like the discount, sure, but any like money back guarantees, free gifts like we mentioned before, um free priority shipping, anything that you can provide

to make the overall offer of the subscription offer more valuable. And

the fourth one is more standard, just a volume deal. So, buy more, save more,

volume deal. So, buy more, save more, anchoring price, and bulk savings. This

is for a brand called Frey. And all

these, by the way, are brands that we work with. And these are all page that

work with. And these are all page that we built, designed and built ourselves.

But one box, two box, four boxes, even little tags for couples, for families just to kind of label them and get more specific on like specific uses for getting multiple boxes. But again, here

we have different variant quantities, but also the subscription offer. We're

stacking up different perks as well.

Cool. So, when it comes to the next steps, this is the most actionable part of this video where I'm going to run through six six main steps that you can use to start taking action today based

on everything that you learned. So,

number one is just to get your best ads and your best angles and hooks. So, like

we said before, we want congruency between your ad to your page. So, this

is that process here. So, write out this specific hook that's working well for you. And then this is going to be your

you. And then this is going to be your headline for the bridge page. So like I said before, if your angle is talking about removing brain fog, then the the headline for the arbitatorial listical will talk about solving like addressing

that brain fog angle, right? So first

step is just to find your the right angle for you guys. Number two is to to select your page type, whether it be listical, don't think too hard on this.

Just choose one cuz you're going to end up testing both anyways. So just select ones. I would just recommend listical

ones. I would just recommend listical first cuz it's it's shorter. It's easier

to put together. So yeah, there's no perfect answer. Just pick one and test

perfect answer. Just pick one and test it. We also have free Replo templates

it. We also have free Replo templates that you can use to actually build. So,

we're going to use Replo to build these pages. I'm not sure if I mentioned that,

pages. I'm not sure if I mentioned that, but Replo has a bunch of um templates that they have available that you can choose from. I also have templates

choose from. I also have templates available for on my site that you can just copy and paste. I also have ones that you can purchase as well. But here

are examples from Replo that you can just copy and paste. Super easy. Cool.

Now, number three is you're going to upload reference examples. So if you have examples or know brands are doing well, you can take their landing pages, export as PDF. So let's say we want to

export this, we can use this Chrome extension here. It's export web to PDF.

extension here. It's export web to PDF.

Run through that full page. It's going

to pretty much just run through the the the page on the site and then create a PDF that you can download. This is just simply used to upload into AI. So cloud

for example. So you're going to upload three to five high performing pages. So

if you select a listical, upload three to five different listicles. Doesn't

have to be three, doesn't have to be five. It could be even one or two, but

five. It could be even one or two, but just providing at least one landing page reference to upload. Number four, now we're going to use prompts in the same chat that we have. Something along the

lines of just extract the winning structure based on these and choose the right page type or format layout of the different ones you uploaded for your

brand and for your offer. So first, just throw all those PDFs in, right? the PDF

that you created something like this.

Just throw that in and then run the prompt of this of just extracting the winning structure. Then we can run the

winning structure. Then we can run the same chat with new prompts of just generating copy. So using that structure

generating copy. So using that structure that you created, write the complete copy for this type of landing page. And

then it's just going to go back and forth. This is probably the the thing

forth. This is probably the the thing that's going to take the most time up to this point is is tweaking the copy and just iterating it to to to be the best it can. Then number six will probably be

it can. Then number six will probably be the most time consuming thing of just actually building the pages. But we do have templates that you can use to drag and drop and find the template that fits the most um fits exactly what you're

doing the most. So specific listicles, they have a bunch of different listical templates that you can use to then just use as a starting point. So you just copy and paste that and then to move things around to fit that landing page

that Claude written wrote for you. So

pick pick the template, copy and paste your AI generated copy. All you have to do is add your visuals, testimonials, pretty much your content, your branding, and all that. And then make sure that you link your CTA buttons to your

product page. And then that's pretty

product page. And then that's pretty much it. So that's the basic workflow

much it. So that's the basic workflow there. If you want the complete um

there. If you want the complete um process, click on this video right here.

I'll link this whole doc into the description below. And there's also free

description below. And there's also free templates and resources that you can use get. Just got to opt in to my my email

get. Just got to opt in to my my email list. That's pretty much it. Hope this

list. That's pretty much it. Hope this

helps and see you in the next one, guys.

Space.