How To Build a Website SO Premium They Beg You To Buy

Most websites look cheap. And I don't mean they're poorly built or anything like that. [music] What I mean is they

like that. [music] What I mean is they feel cheap. And when someone lands on a

feel cheap. And when someone lands on a cheap site, [music] within 2 seconds, they've already made a judgment about that business. That judgment is usually

that business. That judgment is usually not a good one. Which is why today I'm going to break down exactly what makes a website [music] feel premium versus what makes it look like you just built it yourself on a Friday night. After

working with multiple Fortune [music] 500 companies and generate a north of $10 million in incremental revenue, I've noticed there are specific [music] things that separate the websites people want to buy from and the ones they want

to leave immediately. By the end of this video, you'll understand what actually makes a site feel expensive. You'll be

able to spot it when you see [music] it, and you'll also know exactly what to look for when building your own site.

Okay, so let's start with the reality of where most websites are right now. I see

two main situations. First, you've got people who hired a developer years ago and now they're completely locked in.

Let's say they want to change a single line of text on their homepage because they changed what, you know, whatever their service offerings are. More often

than not, that'll take a support ticket, maybe two weeks of waiting, and in some cases extra money on top of an existing retainer. They have zero autonomy, and

retainer. They have zero autonomy, and that lack of control becomes this [music] constant frustration within the business. Then you've got the other

business. Then you've got the other group, people who did it themselves or hired someone cheap. And look, I do get it. Budget constraints are real. But

it. Budget constraints are real. But

here's the issue. In [music] that case, there's no actual strategy behind the site. The site map itself doesn't even

site. The site map itself doesn't even make sense. The site itself isn't

make sense. The site itself isn't structured for SEO or AIO. It's not

guiding people towards any real call to action. And honestly, it's not doing

action. And honestly, it's not doing even a fraction of what a website could do for the business. If I had to rate it on a scale of 0 to 10, most sites I see are probably sitting around a two. And

the reason why is because when someone lands on it, their immediate thought is these people don't look professional.

And that perception, it sticks. So that

is the exact problem that we're going to solve today in this video. So here's the number one thing that makes a website feel premium. It's bespoke assets. And I

feel premium. It's bespoke assets. And I

know that sounds kind of vague. So let

me explain what I mean. Most cheap

websites are just text. You've got text that sits on a plain background and then maybe you've got some stock photos thrown in. But when you add custom

thrown in. But when you add custom graphics, and I mean actually custom, like not generic icons from some free library, something shifts. Suddenly,

you've got depth, you've got visual interest, and [music] the site starts to feel intentional. What we'll do for

feel intentional. What we'll do for clients is we'll create these custom graphics specifically for the client.

They're not just decorative. What they

do is they serve a purpose. [music] They

break up content and they guide the eye.

And what it does is it makes information [music] easier to digest for the visitor. But here's the thing that

visitor. But here's the thing that separates something that's premium from something that looks quite amateur. The

graphics themselves have to feel like they belong. So what they have to do is

they belong. So what they have to do is match the brand, the tone of the business, and then the overall aesthetic of the site. Because if you've got a graphic that [music] looks out of place,

it's much worse than having no graphic at all. When it's done right, though, it

at all. When it's done right, though, it completely changes how a site feels.

It's the difference between someone just clicking around your site and leaving and someone actually stopping to read what you have to say. Okay, so this next one's huge and [music] I think a lot of

people underestimate how much it matters and that's brand guidelines.

Specifically, your logo, your color palette, and your fonts. So, let's start with the logo. A professional logo doesn't have to be complicated, but it does have to be intentional. It has to

look like someone who knows what they're doing created it. If your logo looks like it was made in Canva in 15 minutes, then people are going to viscerally feel it. Next is your color palette. And this

it. Next is your color palette. And this

is where I see so many people mess up.

What they'll do is they'll pick like five colors that they think work individually, but they don't work together. There's no cohesion

together. There's no cohesion whatsoever. [music] And a premium color

whatsoever. [music] And a premium color palette is cohesive. The colors

complement each other and they work together to create a mood and a feeling and a brand identity throughout the site. So when someone's scrolling

site. So when someone's scrolling through your site, the colors should feel intentional and not random. But the

biggest one is fonts. Fonts can

completely change how a site looks. If

you think about like a a childish font, an outdated font, or a font that's hard to read, even any of those will instantly make your site feel cheap. But

the right fonts [music] will make your site feel sophisticated and often times more sophisticated than your brand even is. So when you pay attention to all these things, what it

does is it makes people feel like you care about the details. [music]

And that's what premium is. It's all in the details. You combine a professional

the details. You combine a professional logo, a cohesive color palette, and then thoughtfully chosen fonts. You'll have

the foundation for a premium site.

Everything else builds on top of that foundation. So, here's something that

foundation. So, here's something that separates good sites from great sites.

I'm talking about subtle animation, not the kind where you've got everything kind of bouncing around and spinning and distracting a visitor from what they're actually reading. That's the opposite of

actually reading. That's the opposite of premium. It's cool for a moment, but in

premium. It's cool for a moment, but in reality, people see all these wacky animations and they're just overwhelmed.

So, what I mean by subtle animation is when someone scrolls down your page, you've got nice elements that fade in.

When a visitor hovers over a button, it responds in kind. When they land on a new section, things move in a way that feels natural and it guides their attention to where you want them to go.

It's like the difference between a website that feels sort of dead and static versus one that feels alive. The

animations that we use are designed to reduce what we call rage clicks. You

know, when someone's so confused or overwhelmed on your site that they just start sort of clicking everywhere trying to see what is responsive. We want to prevent that. We want to guide people

prevent that. We want to guide people through the site smoothly. Obviously,

keep them engaged and make sure they're not overwhelmed because when you do it right, animation is a great way to do that. It's subtle enough that people

that. It's subtle enough that people don't consciously notice it, but they do feel it. And that feeling is what

feel it. And that feeling is what separates a site that people want to spend time on versus one that they want to leave. All right, so we've covered

to leave. All right, so we've covered the visual stuff, the graphics, the branding, the animations, but here's what I'm realizing. A lot of people know what makes a site look premium, but they

don't know how to actually build it or they know what they want, but they don't know how to communicate it to a designer. So, what I've done is I've put

designer. So, what I've done is I've put together a free guide called the premium website checklist. It's literally a

website checklist. It's literally a checklist of every element we've talked about today, plus about 15 or so other things that separate premium from cheap.

So, what you can do is you can use it to audit your own site or if you're hiring someone, you can use it to make sure they're actually building something premium for your business. What I'll do is I'll drop the link in the description. It's completely free. Just

description. It's completely free. Just

grab it and start using it. Anyway,

let's keep going. So, we've talked about the visual stuff, but here's where a lot of otherwise very premium sites actually fall apart, and that's the structure.

And I'm talking about the actual architecture of the site, the site map itself, the way pages flow into each other, how information is organized. A

cheap site has pages that might make sense individually, but together they don't make any sense. So someone lands on your homepage and the next logical step isn't clear. Do they go to your

services page? If you've got multiple

services page? If you've got multiple services, which page do they go to? Do

they go to your about page, your contact page? They're confused. And [music] this

page? They're confused. And [music] this confusion will always lead to an action.

A premium site on the other hand guides people. Every page has a purpose. Every

people. Every page has a purpose. Every

page leads [music] somewhere. And

there's a clear journey from landing on the site to taking action. And that

action, which is your call to action, has to be crystal clear. You don't want it just buried in the footer. It's got

to be obvious. It's got to be easy to find. And most importantly, it's got to

find. And most importantly, it's got to be easy to take. But not only is this important from a purely conversion perspective, this is where SEO comes into. A premium site isn't just visually

into. A premium site isn't just visually impressive or congruent or properly copywritten. It's structured in a way

copywritten. It's structured in a way that search engines understand. And it's

also organized in a way that makes sense for both people and algorithms. So your site map, your page hierarchy, your internal linking, all of that matters.

These are the parts I know that they're just not flashy. They're not sexy and they're typically not something that people will consciously notice. But

things like the site map, UX, and your CTAs are the difference between a site that actually sees insane return on investment and brings in so much business versus one that just sits there

and looks nice. Now, I want to take a moment to speak directly about what we do to make premium websites, which I want you to know whether you end up working with us or not. Because here's

what really separates what we do from what a lot of other designers and developers may do. After we build a site, the client actually owns it. And

more than that, they can actually update it. They can make changes. They can add

it. They can make changes. They can add new content without waiting for us, without paying extra, without feeling like they're locked into a one-way contract. And listen, I know that sounds

contract. And listen, I know that sounds like it should be standard, but it's it's not. A lot of developers will build

it's not. A lot of developers will build sites that are basically, you know, black box. You can't touch them. You

black box. You can't touch them. You

need a developer to do everything and anything on the site. That's not

premium. That's a trap. And quite

frankly, it's a business model that gives the web design industry quite a bad name. Then on the other hand, a

bad name. Then on the other hand, a premium site would actually empower the client. This is what we do. It's built

client. This is what we do. It's built

in a way that's intuitive. It's easy to update. The client feels like they own

update. The client feels like they own it because they do. And here's why this matters for the overall feel of the site. Because when a client can easily

site. Because when a client can easily update their site, they do. They keep

content fresh. They add new case studies. They update their services. And

studies. They update their services. And

the site stays alive. It stays relevant.

And that freshness, that aliveness, that's something people feel when they land on a site. It's the difference between a [music] site that feels current and professional versus one that just feels abandoned. So, when we're

building a premium site, we're not just trying to make it look good. We're

making it something that the client can actually use and maintain. And that's

the transformation that we offer. And on

that note, I want to mention what proper handover and post-launch care looks like. So, as an example, we've built

like. So, as an example, we've built this premium site. It looks amazing, and it's structured perfectly. The client

sat there ready to launch. But here's

where a lot of people mess up. They just

kind of hand it over and disappear.

Again, that's not a premium service.

What that is is it's cutting and running. Not only is it bad for the

running. Not only is it bad for the client results, obviously, but it's just bad business on behalf of the agency or the freelancer building the site. So,

here's what we do instead. We'll sit

there and we will record a full handover training session for the client. If they

want a live training session, we will do that, too. We'll walk the client through

that, too. We'll walk the client through the site, show them exactly how to update it, how [music] to add new content, how to use all the features that we've built for them. Then what

we'll do is we set clear expectations about [music] what they can do dayto-day and what they might need a little bit of help with in the future. And then for the first 30 days post launch, we're

available for free email support. So any

questions, any issues, anything they're not sure about, the team are there. Or

our goal is with this is [music] to make sure nothing goes wrong. And if they do want ongoing support after that, we have like a a hosting and maintenance plan that we offer. So, we're on hand with 2

hours of team time per month to make changes, plus 24/7 access to our concierge team for any questions.

[music] It's not really that expensive, but what it means is clients who don't always want to be on the site all the time have that flexibility of having a team on hand whenever they need it. And

that is what premium service looks like.

It's not just about the product. It's

about the entire experience [music] from that first call to months after launch.

We're showing that we care and [music] clients can feel that. Now, if you want to see what Premium looks like in action, I've got a whole portfolio of sites [music] that we've built and I'll link to that in the description. If

while you're checking out our work, something catches your eye and you decide you want your own custom website to look just like that, you can book in a call and speak to the team. That said,

if you only want to just keep watching, that's okay, too. If you click here, you can check out the next video where I'll walk you through an entire before and after of a website that we designed for an energy company. So you can see

exactly what our work looks like in real time and get an idea for how we could transform your site.