How To Grow A Faceless Youtube Channel In 2026 | FULL COURSE

Welcome to the last Faceless YouTube course you will ever need. And I can say that with confidence because I've been doing this for the last five years and

have made over $4 million doing so. Just

for proof, one of my YouTube channels has made me over $2.4 million. And yes,

don't worry, I will reveal the name of this YouTube channel in this course a little bit later on. Now, this course will teach you everything you need to go from zero, someone who's literally never

started a faceless YouTube channel in their life, to your first $5,000 a month, and then how to scale beyond that to the point where you own a portfolio of faceless channels that become like

pieces of digital real estate, paying you rent every single time someone clicks on one of your videos. Now, you

might know this business model as YouTube automation, but that's [ __ ] Jeff Bezos doesn't have to be in the Amazon warehouse every day, but he doesn't call it e-commerce automation.

Just like a restaurant owner doesn't have to cook every meal or serve every table, but it's not called restaurant automation. It's just a real scalable

automation. It's just a real scalable business. Once you understand that this

business. Once you understand that this is not a get-rich quick scheme, you can watch this course which will teach you step by step how to build your very first channel. Pick your niche, take

first channel. Pick your niche, take over your competitors, never run out of video ideas, know when to push or pivot your niche, scaling multiple channels, building teams, where to hire, how to

hire, how much to pay people, and guess what? If you're broke as hell, I also go

what? If you're broke as hell, I also go down the soloreneur route. how to do everything yourself, which is exactly what I did at the start because I didn't

have any money. So, once you're ready, let's make some [ __ ] money.

Module one, Fundamentals 1.1. What is a faceless YouTube channel? Considering

you're watching this right now, I'm pretty sure you have a decent idea of what a faceless YouTube channel is.

However, I'm going to give you a simple definition which you can learn. A

faceless YouTube channel is a channel where the content does not rely on a single person or face being in front of the camera. The videos are made up of

the camera. The videos are made up of voice over video editing and curated content from across the internet to tell a story. And then they'll usually

a story. And then they'll usually respond by saying, "Ah, so like those videos I see when I'm scrolling reels of like a story on top of like some subway

surfer game plays. No, that's AI slop."

So then I usually give an example.

compilations, documentaries, top 10s, animated videos, anything that doesn't have a face behind the content is considered a faceless YouTube channel.

Quick aside, this course is mainly focused on long- form faces YouTube channels cuz that's my bread and butter.

That's how I made all of my money.

However, the fundamentals remain exactly the same. 1.2, should you outsource

the same. 1.2, should you outsource everything? This is one of the biggest

everything? This is one of the biggest questions you'll have to answer early on, and it entirely depends on your goals and your budget. In module five, I split this up into two parts. The

soloreneur route and the entrepreneur route. Now, for most people, I would

route. Now, for most people, I would recommend going down the soloreneur route. That means doing everything

route. That means doing everything yourself, keeping costs as low as possible. Learn every aspect of the

possible. Learn every aspect of the business. Then once the channel actually

business. Then once the channel actually starts generating income, you start to build a team and outsource everything bit by bit. Keep this in mind. The end

goal of any business is to completely remove yourself from it. It needs to be able to run without you. That is the core definition of a business.

Otherwise, you're just glorified, self-employed with a highpaying salary.

The pros of doing everything yourself at the beginning is that you'll understand how everything works, the ins and outs of every single task. But the cons are obvious. It's slow. It's tedious, and

obvious. It's slow. It's tedious, and you'll probably burn out a few times along the way. Now, if you've got at least $5,000 saved up, you can definitely outsource everything straight

from the jump. But the learning curve is going to be a little bit longer.

Whichever you choose, I have sections to guide you through either one. The

soloreneur or entrepreneur. The choice

is yours. But that's my two cents. 1.3.

The five pillars. Every single faceless YouTube video is built on five main pillars. These are content, script,

pillars. These are content, script, voice over, editing, and thumbnails. If

one of them is off, everything else will crumble. But if you master all five, you

crumble. But if you master all five, you can dominate any niche on YouTube. Now,

let me break them down. Number one,

content. Content are the actual clips, the footage, the base of your video. And

I'll show you exactly how to source the content later on. Next is the script.

This is the backbone of your video. The

script ties your content together into story. Third is voice over. How the

story. Third is voice over. How the

story is delivered. This gives

personality, pacing, and emotion to your video. It's also what helps you avoid

video. It's also what helps you avoid copyright and fall under fair use.

Number four is editing. The actual edit of the final video, the chef behind the meal. Now, you need all the ingredients,

meal. Now, you need all the ingredients, but at the end of the day, the chef is what puts it all together. And finally,

the thumbnail. This is the packaging behind your video. Arguably the most important part. If people don't click,

important part. If people don't click, they won't watch. Drill that into your mind. No matter how good your content

mind. No matter how good your content is, if your packaging isn't good, you will not get views. 1.4. Copyright

basics. When building a faces YouTube channel, you need to make sure your content falls under fair use or what YouTube deem as transformative content.

Now, the actual law behind fair use is slightly iffy, but think about it this way. You take the raw material and

way. You take the raw material and transform it into a new piece of content with a clear vision and story. You add

script, structure, editing, and a brand new voice to tell a completely new story than the original content. That is what makes it transformative. So, you cannot

just make straight compilations. You

cannot re-upload other people's videos without adding any value of your own. I

can take any clip on the internet as long as I critique it, as long as I talk about it, add my own spin on it, re-edit it, and make it into a new piece of content, then it falls under fair use.

Now, I'll talk more about this later on, but just keep that in mind for now. This

business will only work if your content is transformative. 1.5, revealing my

is transformative. 1.5, revealing my most profitable channel. Just so you know that I'm not full of [ __ ] I'm going to reveal my most profitable

YouTube channel to date. I've also

brought out the blue shirt because it's about to get serious. Now, this channel is like a luxury hotel in a prime location. Not every single channel is

location. Not every single channel is like this channel or has to be built like this channel. I build out some of my faces channels like cheap Airbnbs

that make1 to $2,000 a month are lean and easy to run. But this channel, this channel right here is the first channel that I ever had success in and it is my

biggest YouTube channel to date. This

channel has made me over $2.3 million in its lifetime and has generated over 500 million long form views. Bro, if this

channel wasn't Faceless, I'd be a [ __ ] celebrity. The channel is called Binge Central. Now, just to show you

Binge Central. Now, just to show you that this is actually legit, because I know a lot of these YouTube automation guys like to show you these fake revenue numbers, I can go to settings and show

you that it is indeed US dollars. Hold

on, let me move this. I can save it.

It's still $2.3 million. Now, just to give you some context, I spent the first year without making a scent. A scent. Do

you understand the grind of working tirelessly uploading videos, seeing 12 views at zero? And I just had the belief

that one day I could make it work if I actually stuck to it. I then got monetized, made $200 in my first day, then got demonetized. And the reason is

I didn't know what the hell I was doing.

I was just throwing [ __ ] at the wall and seeing what sticks. Bro, my first ever video was called the most expensive celebrity watches. I had no idea what I

celebrity watches. I had no idea what I was doing. I remember uploading it in

was doing. I remember uploading it in the first month. It got 167 views, but that's because it's a [ __ ] topic.

Now, I made this course for free so that you can not make the the most expensive celebrity watches in the world and you can actually start with good videos and get the ball rolling. Now, if you have

no plan B, okay, if you're anything like 18-year-old me was and you need to make this money quick, I have created a private community. It's

private community. It's school.com/faceless.

school.com/faceless.

And in it, you will find everything you need to chop down that whole learning experience. You also get direct access

experience. You also get direct access to me to ask me anything you want in group mentorship calls. Now, on a real, I know some of you are broke as hell.

Trust me, I've been there, which is why I've made this course for free, okay?

You don't need to join this community.

This is just for those that want to speedrun it. Again, it's school with a k

speedrun it. Again, it's school with a k skfacless or click the first link in the description and I will see you on the inside. But with that said, let's get

inside. But with that said, let's get back to the course. Module two, 2.1, how to pick a niche. The first thing you need to understand is exactly why

niching down is so important. Let me ask you this. Would you expect Pizza Hut to

you this. Would you expect Pizza Hut to start serving sushi? No. That's random

as hell. Would you watch Mr. beast to learn about politics. Of course not.

These brands are intentional and it's very important to build that from day one. Think about the first thing you

one. Think about the first thing you want your audience to associate with your channel as soon as one of your videos pop up on their homepage. Also,

with YouTube getting more and more competitive, being extremely niche helps YouTube find the right audience for your video. It helps the algorithm figure out

video. It helps the algorithm figure out exactly who your videos are for. This

will make sure you can pull consistent views because if you start mixing topics, the algorithm doesn't know where to go and eventually your channel will die. Great. Now you understand why

die. Great. Now you understand why picking a niche is so important. So, how

do you pick a niche? This is what's called a vin diagram. Now, you might have learned this back at school, but if not, it's very simple. Let me explain.

Each circle represents a different factor and where they overlap, that's the sweet spot. And I want you to either draw it or download mine. This circle

represents what pays well. This one

represents what you like to watch. And

this one represents what pulls views.

This little sweet spot where they all overlap. That is your niche. Now, I've

overlap. That is your niche. Now, I've

prepared a spreadsheet with the highest RPM niches. So, you can go ahead and

RPM niches. So, you can go ahead and download that, have a look through it, and then plug them in to your ven diagram. Okay. has demand true crime

diagram. Okay. has demand true crime sports compilations expose vids. Okay,

four seems good for now. I like

watching. Now, this is the most important part and it's entirely subjective. If you genuinely enjoy

subjective. If you genuinely enjoy watching the videos, you'll be able to make the best videos possible. For me

personally, I like finance animation compilations. I like fighting videos. I

compilations. I like fighting videos. I

like vlogs, mini documentaries. And you

can go ahead and fill up this list with as many as you want. Now comes the fun part. This is how you pick your niche.

part. This is how you pick your niche.

So I like watching finance. Finance pays

well, but it doesn't have enough demand.

I like watching animations. Animations

pay well and they do in fact have demand. So we can add them into there.

demand. So we can add them into there.

And that is our first winner.

Compilations. I like watching them. They

pay well and they have demand. So

compilations or animations are the two niches that I could definitely pick. Do

exactly what I did and once you've got a winner, that is your niche. 2.2. There's

always room for the best. This is

something that I want you to remember throughout your entire YouTube journey.

Tattoo it on your body. Drill it on your forehead. Make it your home screen.

forehead. Make it your home screen.

Whatever you need to do, remember it.

There is always room for the best.

Simply put, you don't have to reinvent the wheel ever. I need you to reframe your thinking from it's already been done, so I can't do it to it's already

been done, which means if I do it, it will do well. See, Pepsi copied Coke and now pull $80 billion a year. Caleb

Bradom, the founder of Pepsi, saw Coca-Cola dominating the market. So, he

came along and simply thought, how can I copy this drink but make it slightly better? Soon after, Pepsi started taking

better? Soon after, Pepsi started taking over market share. So much so that Coke then changed their original formula to be more like Pepsi. Now, this eventually

made OG Coke fans angry, and Coke had to change their formula back to original taste, and that's where original taste comes from. Which also goes to show that

comes from. Which also goes to show that if you're the first in your niche, never abandon what made you great the moment competition shows up. Anyway, all this to say, copying works. A few decades

later, Pepsi is a multi-billion dollar brand. But the key word is they improved

brand. But the key word is they improved the formula. They made it slightly

the formula. They made it slightly better. And you just need to find ways

better. And you just need to find ways to improve upon your competition's videos. So, how do you come up with

videos. So, how do you come up with video ideas? Find the best performing

video ideas? Find the best performing videos from your competition and find ways to make them slightly better. Here,

let me show you a tangible example of where I personally have used this. This

is my first ever video to go viral. my

first video to ever hit a million views and my first video to ever gain any sort of traction, get me monetized. This

video kicked off my entire channel.

Basically, that's what I'm trying to say. The title is here's what happens

say. The title is here's what happens when you try to mess with a royal guard.

You know how I came up with this topic?

I saw this video. He tried to mess with a royal guard. At the time, it had over 5 million views. And I remember clicking on it, watching it, and thinking, "Bro,

five million views. I can definitely make something better." Mind you, back then, I knew nothing. So, I straight copied the entire script, used the same

clips, and just slightly improved it. I

made the script a little bit more punchy, removed a bit of the fluff, showed more of the clips, and just put myself in the mind of a viewer. How

would I improve the viewing experience?

less fluff, simpler edits, and more focus on the clips. And mind you, back then I sucked at editing. If you rewatch this video, it sucks, but it was still slightly better from a viewing

perspective, in my opinion, than the competition. Boom. I uploaded it first

competition. Boom. I uploaded it first ever video to hit a million views. This

was the video that also broke through the 4,000 watch hour threshold and got me monetized. And you know what I did

me monetized. And you know what I did next? I made a part two and three and

next? I made a part two and three and four and five and six and seven and eight. I milked the hell out of it and

eight. I milked the hell out of it and combined these videos have made me almost half a million. Let that sink in.

There is always room for the best. Now,

I could have easily seen their video with the royal guards with 5 million views and thought, "Ah, 5 million people have already seen this video. Fair

enough. I can't do it." instead. I saw 5 million people have already seen this video, so I can make something similar and maybe get 5 million views as well.

Now, you need to play your cards, right?

You're probably not going to be able to create a better video or better videos than Fern does. They've got insane budgets, a huge team, and crazy

consistency. But you can definitely

consistency. But you can definitely compete with celebrities exposed. I

mean, take a look at this video.

Three actors exposed as predators. I

mean, this is like straight Cap Cut AI voice and it has 642,000 views on a long form 20inut video.

That's about $5,000 in ad revenue. 2.3.

Finding competitors. After establishing

your niche, I want you to make a list of your 10 biggest competitors. The 10

biggest players in that niche. Subscribe

to all of them. Quick one. For the ones in the school community, I've made this process a lot easier for you. Uh if you go to classroom, just go to best niches and competitors. Click on that and you

and competitors. Click on that and you have a full list of the top competitors in every single niche. So you don't have to go through and find them. I have done that for you. Again, it's

school.com/faceless

if you want to join. If not, you totally don't need to. You can do it manually.

However, I do think this would speed up the process, which is why I thought I'd mention it. Anyway, let's get back to

mention it. Anyway, let's get back to the course. sort their videos by most

the course. sort their videos by most popular and use a tool called Vid IQ, which I'll leave a link to. You can

download very easily. Click this little button, view trending videos. That is

your best friend. Look at which of their videos are gaining most traction. This

one, for example, is gaining almost 9,000 views per hour. On a 15-minute video, that's at least $80 an hour. This

one, 800 views per hour. This one, 500 views per hour. this one, 245 views per hour three months ago, which means that it's still pulling views. This topic is

hot. I would personally go for something

hot. I would personally go for something like this. Step three, make your first

like this. Step three, make your first five video ideas. Find your trending videos of your top five competitors.

Make a note of them and those are your first video ideas. So, this one, 245 views per hour two months ago, it's a hot topic. the moment Joe Rogan finds

hot topic. the moment Joe Rogan finds out his guest is compromised. The

incredibly satisfying downfall of Vice.

I want you to do this for your first five videos. And the next step is you

five videos. And the next step is you have to reword these titles. Let's take

this for example. The Rock is everything wrong with Hollywood. How could we still keep that kind of openloop curiosity vibe but switch it up? We could go for

something like why The Rock is Hollywood's cancer. Same exact vibe, but

Hollywood's cancer. Same exact vibe, but completely different title. The

incredibly satisfying downfall of Vice.

The rise and dramatic fall of Vice. The

moment Joe Rogan finds out his guest is compromised. When Joe Rogan notices his

compromised. When Joe Rogan notices his guests are deranged. These are all now completely new videos. Now, if I was Moon, I would make these videos myself.

But the thing is, people don't think like us. So, these are your first video

like us. So, these are your first video ideas. Now, you can do this forever.

ideas. Now, you can do this forever.

Find what works, reword it, repackage it, make it better, upload it. Boom.

Now, before you start working on the videos, we'll get to that in a little bit. But that is how at the beginning

bit. But that is how at the beginning you come up with video ideas. Now,

eventually you get to a point where maybe you figure out your own lane. You

do your own thing. That's it. You now

have your niche, your mission, and your first five viral video ideas. Module 3,

3.1, pre-monetized versus new channel.

Nowadays, for your first ever channel, I would personally recommend starting from scratch. And I'll explain why. YouTube

scratch. And I'll explain why. YouTube

are just like you and me. They study

their competition and steal what works.

They looked at Tik Tok and why it became so popular. It was because people with

so popular. It was because people with zero followers could upload a random video and go absolutely viral overnight.

The barrier to entry is super low. This

is obviously very attractive to new creators and brought a lot of users to their platform. YouTube saw this and

their platform. YouTube saw this and over the last few years has been trying to do this too, which is why you might sometimes notice on your homepage a video with four views uploaded 2 days

ago. And you're like, why the hell is

ago. And you're like, why the hell is this on my homepage? The reason is because YouTube is trying to lower the barrier to entry and push newer creators. So, as long as your titles,

creators. So, as long as your titles, thumbnails, and actual videos are good, even when you have zero subscribers, you can blow up pretty quickly. Now, if you

have the money to invest and want to speed up the process, you can definitely buy a pre-monetized YouTube channel. And

I have an extra module talking about exactly how to do that that you can watch right after this. However, when

you buy a pre-monetized channel, it usually takes a lot of work to break out of the old niche. a volume of work. You

need to upload more videos than you normally would. And if you're first

normally would. And if you're first starting out, it can get kind of confusing and a lot. But I would personally recommend for your first ever YouTube channel, start from scratch.

Trust the process. It will eventually work. 3.2, channel setup. I want you to

work. 3.2, channel setup. I want you to create a brand new email specifically for your YouTube channel. You can go on create an account for my personal use.

Make your first name media or whatever you like. It really doesn't matter.

you like. It really doesn't matter.

Next, add your birthday. And for your username, do not use the name of your YouTube channel, okay? Try to make it less obvious. This is going to be the

less obvious. This is going to be the email you use specifically to log into your YouTube account. This is going to be different than your front-facing email. Your front-facing email will be

email. Your front-facing email will be on the about page of your YouTube channel, and it's how brands can contact you eventually if you ever choose to do brand deals. Now, the reason we have two

brand deals. Now, the reason we have two separate emails is because one of the most common fishing scams is for hackers to find your about email, contact you

pretending to be YouTube with a headline like your video is demonetized. Then you

click on it, you're like, "Ah, why did it get demonetized?" You think it's from the official YouTube account, and guess what? It's a fishing email. You get

what? It's a fishing email. You get

hacked. So, I want you to keep this email only for the back end. And then

you make a separate email for the front end. This will never be shown publicly.

end. This will never be shown publicly.

So, anytime you get an email from YouTube, it's going to be on this email.

If you get an email from YouTube on your front-facing email, you know it's a scam. Okay, let's call this one Fabio

scam. Okay, let's call this one Fabio course. Next, you create a password,

course. Next, you create a password, review your account, click next, agree to whatever the hell they want, and just like that, your brand new email is set

up. You now go to YouTube, sign in with

up. You now go to YouTube, sign in with the email, and just like that, we've got a brand new email and YouTube channel.

Now, it's time for the branding. 3.3

channel branding. You have to pick a name. This is probably the most fun part

name. This is probably the most fun part of any business to be honest, but I don't want you to get too caught up in it because it can lead to the trap of what I like to call productive

procrastination. I have friends that

procrastination. I have friends that never actually uploaded a single video.

They spend weeks thinking about the perfect name. Let me tell you something.

perfect name. Let me tell you something.

No one cares. You can be named small penis 6000. If you have a good title and

penis 6000. If you have a good title and thumbnail and your video is engaging, when it pops up on the homepage, people are going to click and they'll stay to watch. It really doesn't matter. With

watch. It really doesn't matter. With

that said, here are a few tips for picking a name. Number one,

alliteration. Alliteration is always great. Think Sam Sulle, Brian Bradshaw,

great. Think Sam Sulle, Brian Bradshaw, Peppa Pig. Repeating the first letter of

Peppa Pig. Repeating the first letter of the first word with the first letter of the second word makes it easily memorable. One word is also clean. Now,

memorable. One word is also clean. Now,

if you want to go for something like a media company, don't make it too bait.

Don't do compilation fix or celebrity induction. Try to get creative, simple,

induction. Try to get creative, simple, but professional. Chad GPT can

but professional. Chad GPT can definitely help you with this. I'm going

to go for something abstract. Let's say

Luporti. Let's see if there's the at le.

There you go. At Luporti. What the hell does it mean? I don't know. But it's

abstract and it's easily memorable.

Luporty. Three syllables. It's clean.

There's no double Y or underscore one or zeros in the handle. So, it's clean. The

name we just repeat it. Luporti and

create channel. For now, we're just going to focus on the branding. So, we

go to customization picture and it's time to create a logo. Now, I would personally always create something simple from scratch on either Canva or Pixler or Photoshop or use something

like a logo generator. AI logos can work, but a lot of times they have that AI look. Now, as AI advances, they might

AI look. Now, as AI advances, they might become amazing, but for now, I still don't really love AI. As a general rule of thumb, black and white is always

clean. It's always easy. It takes 5

clean. It's always easy. It takes 5 minutes. For the purposes of making this

minutes. For the purposes of making this super easy and simple, I'm going to use pixel.com, the simplest editing tool possible, and it's free. We go to pixel

editor, create new. We're going to call this logo, and I'm going to set the width to 1080x 1080. So, it's a square.

So, then the circle is a perfect logo.

I'm going to super simple black background. And then go to text, add

background. And then go to text, add text, and type Lou Porty. I'll then

change the font to something a little bit more fun. Change the fill to white.

Now, obviously, depending on the vibe you want to give off, you can play around this as much as possible. Just

for the purposes of this course, keeping it simple, I'm just going to do black and white simple font. Now, if we were doing something like a police body cam channel, which do very well on YouTube,

something like this could definitely work. Luporty, that's clean. Maybe add a

work. Luporty, that's clean. Maybe add a bit of a glow to it. I think that's super clean. Well, Luport is actually

super clean. Well, Luport is actually with a Y. So here we go. Looporty save.

Now we go back to the channel. Click

upload logo. Boom. Now it makes a circle. It's bang in the middle. That is

circle. It's bang in the middle. That is

clean. And we can click publish. Okay,

we're moving. We now have the name, the handle, and the logo. The last thing is the banner. Now for the banner, you just

the banner. Now for the banner, you just simply go on Google and type YouTube banner template. Go to images. You can

banner template. Go to images. You can

find the first one. and save it as banner. Next, we go to Pixler again. So,

banner. Next, we go to Pixler again. So,

we go 2048 by 1152 and we call this banner. Create. Now, we

drag in the banner we just saved. So,

now this tells you the safe areas whether you're on desktop, mobile, tablet, whatever. Obviously, you want to

tablet, whatever. Obviously, you want to keep it within this zone because that's going to be visible on everything. So,

again, I'm just going to go super simple. Black background. So that's

simple. Black background. So that's

going to be visible on desktop, tablet, mobile, everything. Now we drag this

mobile, everything. Now we drag this back on top. Save it. Okay. Now we go back to our channel and upload our banner. Publish. And baby, we did it.

banner. Publish. And baby, we did it.

All right. Let's check it out. Let's

check it out. Now the last thing you want to do is create a bit of an about page. So go back to customization and

page. So go back to customization and then here description. I usually just add subscribe. Publish. And now your

add subscribe. Publish. And now your channel is complete. Now you essentially have an empty store. Great job. But this

is where the real work begins. So let's

dive into the deep end. Module four,

4.1, how to source content. In my

opinion, until you get to at least $5,000 a month, you should be sourcing the content yourself. Because first of all, nobody is going to care as much as you do. Nobody's going to give as much

you do. Nobody's going to give as much care and attention to sourcing the content. This is the foundation of your

content. This is the foundation of your videos, the bread and butter. So, if

there's one task that you continue to do, I recommend it's this. Now,

eventually you do get to a point where you outsource this completely. I don't

do this anymore, but I used to do it for many, many years. I sourced all of the content myself until the final hire, which is a manager. And a manager

usually sources the content as well as manages the team. So, with that said, whether you want to outsource or do everything yourself, I still think this

step should be done by you until you get to at least $5,000 a month, at which point I will show you in a later module how to hire a manager, how to train them

up to do this step for you and to manage the entire team so that it's a turnkey business and you don't have to do anything anymore. But that's the final

anything anymore. But that's the final step. Okay, let's get into how do you

step. Okay, let's get into how do you actually source the content. Now, for

your first few videos, this process might feel a little bit overwhelming.

Kind of like when you were at school and you had to give references and all this bunch of [ __ ] for like an essay. But

I've broken it down into a practice mode for you to simplify the whole process.

First things first, remember the mantra.

There's always room for the best. We're

going to use that same concept here.

Now, for your first few videos, we've already established that you're taking already popular videos and you're remaking them for your own channel. I

want you to do the exact same thing for the clip sourcing. I basically want you to reverse engineer one of your competitor's videos. So, let's say you

competitor's videos. So, let's say you want to get into the police body cam niche. You look at Dr. Insanity. You go

niche. You look at Dr. Insanity. You go

to most popular. 262 views per hour 2 years ago. Talk about evergreen. It's

years ago. Talk about evergreen. It's

still printing 2 years later. So, okay,

we want to remake this video. When the

suspect is smarter than the detective, you've already rephrased the title. Now,

it's time to reverse engineer it and find how they source their clips and how you will eventually source your own.

Now, first step is going to be down down go down to your local phone booth, call up the owner of the video, and ask them to send you the original file because obviously you cannot download videos

straight off of YouTube. it's against

their terms of service. Now, if you want the script to use to go down to the phone booth and ask them to send you the video, it's completely free. Okay? You

don't have to join. Just go on the homepage of the school community, school.com/faceless.

school.com/faceless.

Click right, right, right, right, right.

And the last video will show you how to do that. Okay? So, I'm going to skip

do that. Okay? So, I'm going to skip through this part right now. All right.

There we go. Now, the first thing I would recommend to do is cut out the intro because the intro is usually just a highlight reel of the best clips that are about to come.

Okay? So, you have the intro cut out.

Now, the first thing I want you to do is look through what makes up their video.

So, at the beginning, you have a simple shot of a 7-Eleven because they're talking about 7-Eleven. Next, you have another shot of 7-Eleven. This is

actually pretty lazy. You could probably use a movie scene, maybe some nicer text. There's ways to improve this as

text. There's ways to improve this as well. There's always ways to improve

well. There's always ways to improve this. Then the actual clip. So, this is

this. Then the actual clip. So, this is the actual clip. It's a robbery in 71.

Uh, next, they have some stock footage of a police line. Uh, I think this is actually the the same clip. Okay. So,

how do we find the original footage?

First thing I want you to do is make a new Google Doc. Title it the title of your video. In this case, we're doing

your video. In this case, we're doing when the suspect is smarter than the detective. All right. Clip number one,

detective. All right. Clip number one, 711. Okay. First thing you're going to

711. Okay. First thing you're going to do is you're going to go to images.google.com.

images.google.com.

Okay. And you're going to reverse image search every single clip that they use.

Okay. So, for example, this one. To find

it, we can take a screenshot of it and then pull it into Google images and then add a keyword to help them find it. For

example, robbery or 711. Okay. In this

case, we're not finding anything. So, we

can use a different method. We can go 711 robbery. And do they say the date?

711 robbery. And do they say the date?

7-Eleven on a seemingly regular evening in 2011.

7-Eleven robbery in Georgia 2011. Okay,

here I found a Reddit thread about this exact dude, the legend of Jeff. So, we

can see that Dr. Insanity used our technique and copied this video, remade it into their own. So, there you go.

It's all a web of remaking other people's viral videos, trying to make spin-offs, and their video actually got more views than this one, which is of JCS Criminal Psychology, which just goes to show, okay, so this one has a lot of

interrogation footage of this guy, Jeff.

What we're looking for is the robbery.

Okay, you know what these guys did? They

didn't even find the original footage of the robbery. It's not this. It doesn't

the robbery. It's not this. It doesn't

exist. The Legend of Jeff, we don't know where the robbery is. So, they just searched 7-Eleven robbery. They found a random robbery, for example, this, downloaded the footage, alerted the

faces to make sure that you can't really tell. Zoomed in so it all looks kind of

tell. Zoomed in so it all looks kind of cryptic, and then added that as the footage that you're about to see. So,

what you could do is you could copy this and you could say, uh, used as robbery footage. And then you're obviously going

footage. And then you're obviously going to need more 7-Eleven stock footage. So,

we can take this clip and this is going to be our 7-Eleven stock footage and then we can search for Jeff interrogation. So, we find the original

interrogation. So, we find the original untouched clip. Now, as you can see,

untouched clip. Now, as you can see, someone uploaded it to YouTube. So,

boom, we have the original clip. It's

untouched with sound. So, we can use this exact clip. And if we compare it to the one, they use the same clip. They

just added some effects to make it look like it's intentionally low resolution and bumped up the vibrancy and saturation. But these are just all

saturation. But these are just all tactics you can use as long as you find the original clip. So here we go. Actual

Jeff footage and boom, we insert that clip. So I want you to do this and

clip. So I want you to do this and essentially reverse source every single clip that your competitors are using in their videos. Ideally, you find the

their videos. Ideally, you find the original without any edits, cuts, or watermarks. However, if you do find

watermarks. However, if you do find watermarks, edits, or cuts, it's often pretty easy to also cut around them and Frankenstein the edit to make it look like you have the original. Now, this

exercise is going to help you understand what clips to look for, where they're usually found. You'll notice common

usually found. You'll notice common threads. It's either YouTube, Tik Tok,

threads. It's either YouTube, Tik Tok, X, news sites, Facebook. You'll start to recognize the patterns as you reverse source your competition's clips.

Eventually, you do this from scratch.

You come up with a topic and you know exactly how to find these types of clips. Let's say for this example, you

clips. Let's say for this example, you go on Google, you search smartman interrogation. We have this video which

interrogation. We have this video which is a short on the most insane interrogation moments. We can reverse

interrogation moments. We can reverse source this one, find this one, add it to our list. Eventually, you make a full list of as many clips as you can possibly find about this topic. So,

here's an example of a finalized set we have for one of our channels. This is

actually for an MMA channel, but this is what the clips look like. Now, in our case, we don't link the clips for like the filler footage or like the stock footage, etc., because our editors know how to do that. But at the beginning, I

want you to link everything. Reverse

source everything. Spoon feed yourself.

So, when it comes time to editing, you can download everything and you have it all ready. Once you've practiced enough

all ready. Once you've practiced enough in reverse sourcing your competition's videos, you can begin to source your own. This is very easy. You use keywords

own. This is very easy. You use keywords on Google. You can use AI's research

on Google. You can use AI's research mode. You can search through articles,

mode. You can search through articles, subreddits, Twitter/X, and even other YouTube videos as inspiration. You can

also take multiple videos, mix up the clips from one and the other to create a brand new video. Most of the content has already been sourced anyway. So, if you mix and match from other videos, nobody's ever going to know. It's going

to be like if you found it yourself actually going through Google and researching, but instead, you may be somewhat sped up the process. 4.2. Why

longer videos dominate YouTube? Keep in

mind that the longer a video is, usually the better it performs and the higher the RPM it will have once you're actually monetized. You need to play to

actually monetized. You need to play to YouTube's strengths. Okay? They have

YouTube's strengths. Okay? They have

shorts to fight Tik Tok. Okay? Because

Tik Tok came in and took a lot of market share from YouTube. Now, they also are trying to push longer videos to fight Netflix. They're trying to take over the

Netflix. They're trying to take over the TV market and they're managing. So, play

to YouTube strengths. Make longer

videos. Longer videos are better for people who are watching on TV. Most

people watch YouTube when they're eating a meal. And when they're eating a meal,

a meal. And when they're eating a meal, what's the thing that they do? They look

through their YouTube. They see 20 minutes and they see 4 minutes. They're

probably going to click the 20 minute one. So they can eat their whole meal,

one. So they can eat their whole meal, enjoy it without having to look for another video in between with food dribbling down. So length matters. The

dribbling down. So length matters. The

longer the video, the higher the watch time, the higher the RPM, and you're playing to YouTube strengths, which is trying to take over the TV market and

fight Netflix. 4.3. What clips to avoid.

fight Netflix. 4.3. What clips to avoid.

Now, when sourcing the content, it's very important to know what clips to use and what clips to avoid. Now, as you use this practice mode, reverse sourcing your competition's videos, you'll start to notice patterns. Even for a video

like this, for example, safari trips that went horribly wrong. nothing

actually went horribly wrong. Never show

extreme violence, death, or shocking content. Now, unfortunately, there's no

content. Now, unfortunately, there's no hard and fast rule. And to this day, I still upload videos. They still might get demonetized. They still might get

get demonetized. They still might get aid restricted. It's just something you

aid restricted. It's just something you have to play by ear. As a general rule of thumb, it's better to play it safe than sorry. So, always veer on the side

than sorry. So, always veer on the side of less shocking, but you learn it as you go along. Now, I'm choosing police body cam videos because I know they're a very popular niche and a lot of you will probably want to go into them. But let's

say you pick safari trips gone horribly wrong. Okay, let's find the first clip.

wrong. Okay, let's find the first clip.

Okay, this right here. Let's look for maybe a key moment. Okay, this looks like a pretty key moment. Okay,

something that is eye-catching that would probably be uploaded to the internet many times. We'll take a screenshot of this moment. Go to images again and then drop it in. And would you

look at that? We found the original clip. Rhino versus Toyota Hilux. the

clip. Rhino versus Toyota Hilux. the

ultimate showdown. Now, we can copy link and paste it into our Google doc about safari trips gone wrong. Any niche, this always works. Reverse sourcing. Now, as

always works. Reverse sourcing. Now, as

I mentioned, you want to use this method mostly as practice for your first few videos. Now, you can still upload these

videos. Now, you can still upload these videos as long as you re-edit them and it doesn't look too similar to the original ones because YouTube isn't dumb. Okay? If you're just re-uploading

dumb. Okay? If you're just re-uploading other people's videos, the system is going to flag it. But if you actually reverse source and edit them in your own style, using different parts of the clips. You're zooming in, zooming out,

clips. You're zooming in, zooming out, adding text, adding different stock footage. Everything is different, then

footage. Everything is different, then it becomes an entirely new video and YouTube will never know that you copied it off another video. Eventually, you

start learning how to source from scratch. You come up with a video topic

scratch. You come up with a video topic and you use keywords. You search uh Safari gone wrong. Okay? You get a bunch of Tik Toks, YouTube videos, Reddit threads, expost. You put those all into

threads, expost. You put those all into your Google Doc and the process is exactly the same. Great. It's almost

time to actually start making the videos and that will be module five, soloreneur versus entrepreneur. It's time to roll

versus entrepreneur. It's time to roll up the sleeves and get to work. Now, as

mentioned, this module is divided into two sections, soloreneur and entrepreneur. I recommend watching both

entrepreneur. I recommend watching both sections. No matter which route you

sections. No matter which route you choose to take, more knowledge is always better. It can also help inform your

better. It can also help inform your decision. Maybe you change your mind.

decision. Maybe you change your mind.

5A.1,

how to write scripts. So, you now have all of the content sourced into a Google doc. It's time to write the script. Now,

doc. It's time to write the script. Now,

just as we were doing before, the best way to learn is to practice, practice, practice. For the first few videos, I

practice. For the first few videos, I want you to reward your competitor's scripts and just try and improve them ever so slightly. The good thing is you're going into this blind. You're

going into this as a viewer. So,

whatever you feel would make a better script. As a viewer, put yourself in the

script. As a viewer, put yourself in the viewer's mind. Would you want more

viewer's mind. Would you want more information, less information? Would you

want more humor, less humor? Would you

want a more serious tone? Would you want a shorter script and more focus on the clips? Whatever it is, that's your

clips? Whatever it is, that's your competitive edge. That's how you are

competitive edge. That's how you are going to make it better. Now,

thankfully, we live in a day and age where AI can really help with your scripts. Okay, let's get writing. First

scripts. Okay, let's get writing. First

thing you're going to need is a compelling intro hook. The intro is the most important part of your video. One

thing you need to keep in mind is that nowadays videos autoplay on the YouTube homepage. Okay, thumbnails aren't as

homepage. Okay, thumbnails aren't as important as they used to be. Now,

they're still very important because for suggested videos, the viewer sees thumbnails. But on the home screen,

thumbnails. But on the home screen, which is where a large part of your views will come from, the videos autoplay. And as a viewer, the intro is

autoplay. And as a viewer, the intro is how they will decide whether to invest their time into this video or not. Let's

do a deep dive into one of the best performing intros we've ever had on a video. It is for this video titled

video. It is for this video titled Idiots in Boats. And 83% of the viewers are still watching at the 30se secondond mark. Now, these are insane numbers.

mark. Now, these are insane numbers.

It's usually around 70. If you can crack 80, that is a killer intro. And here's

what we did. Take a look at the title and thumbnail. Idiots and boats caught

and thumbnail. Idiots and boats caught on camera. Now, the thumbnail seems very

on camera. Now, the thumbnail seems very chaotic. it immediately screams

chaotic. it immediately screams something's about to go wrong. So in the intro, we have to validate that for the viewer. We need to let them know that

viewer. We need to let them know that the video is going to be exactly what they expect.

Water, boats, and bad decisions. What

could possibly go wrong?

Boom. Water, boats, and bad decisions.

What could possibly go wrong?

Immediately, we validate the click. The

first frame is a boat fail.

It's high energy. It's chaotic. There's

also an attractive woman because that always helps. And there's also a woman

always helps. And there's also a woman in a thumbnail. Now, ideally, you fully validate the click. So, if this is the thumbnail, the first scene should be this actual video clip. But for this

particular example, we completely made this thumbnail from scratch. It doesn't

actually exist. But we still validated it by showing clips that are very similar to the thumbnail and completely in line with the title. Now, another

thing is we kept an open loop. What

could possibly go wrong? What will

happen next? How is this possible? These

are all questions that as a human you want to answer, and it's also short and punchy, straight to the point. This

concept applies to any niche. Let's take

a look at one of the most popular police body cam videos. When dumb carens try to attack cops, as you can see, it's a very, very good thumbnail. There's

immediate conflict. Conflict is one of the most crucial aspects in any thumbnail. Now, for now, we're just

thumbnail. Now, for now, we're just talking about the script and mainly the intro. We'll get to thumbnails soon, but

intro. We'll get to thumbnails soon, but as you will see in a second, they validate the click.

Karens are known for their entitled attitudes and thinking they're above the law.

I WANT THE MANAGER OF THE AIRPORT HERE.

BUT WHAT happens when Karens bark up the wrong tree and try to take on police officers? See that open loop cliffhanger

officers? See that open loop cliffhanger questions? What happens when? As a

questions? What happens when? As a

human, you want to find out. So, those

are some tips. Leave an open loop. Make

sure it's short, punchy, and to the point. And make sure you validate the

point. And make sure you validate the click. Now, when it comes time to the

click. Now, when it comes time to the actual body of the script, this is another thing that you will learn with practice. As you rewrite your

practice. As you rewrite your competition scripts, as you try and improve them, you will notice some commonalities, mainly cliffhers. There's

a constant wanting to know what will happen next. Open loop, close the loop,

happen next. Open loop, close the loop, open another loop, close the other loop.

It's a constant, this is about to happen, this happened, but this is about to happen, but this happened, but this is happening next. Now, you learn this through practice, practice, practice. I

could be the best bike rider on the planet and teach you how to ride a bike.

At the beginning, you're still going to stumble, you're still going to fall, but as you practice, you build your own style and you learn the ropes. So, it's

practice, practice, practice. But keep

those tips in mind. Great. You've now

got two out of five pillars complete.

Your content is sourced and your script is written. Here's an example of what a

is written. Here's an example of what a document might look like when the script is complete. As you can see, we have the

is complete. As you can see, we have the script. Here's written VO for voice over

script. Here's written VO for voice over because that's what the voice over is going to be narrating. We have the links to the clips in between and the script ties everything together. 5A.2

adding voice over. Now, if you're blessed with a crisp, buttery smooth radio voice, then you can record it yourself. However, most of us don't. But

yourself. However, most of us don't. But

luckily, there are a few workarounds.

Number one, use AI. We're in the AI revolution nowadays. AI voices are

revolution nowadays. AI voices are virtually indistinguishable from real voices anyway. Now, YouTube's guidelines

voices anyway. Now, YouTube's guidelines are slightly iffy when it comes to the ability to monetize AI voices, but the general rule is if you can't tell it's AI, then YouTube can't either, and you

can monetize it. Where do you find good AI voices? 11 Labs and Art List. Those

AI voices? 11 Labs and Art List. Those

are my top two. Now, there are many sites you can use. If you just simply Google best AI voiceovers, you can look through, find your favorite ones.

However, 11 Labs is tried and tested, has a really simple interface, and it's honestly perfect to use. Art List is great, too. Number two, hire a voice

great, too. Number two, hire a voice actor. Now, in my opinion, there's just

actor. Now, in my opinion, there's just something about a real person, the depth of speech, the character, the personality behind the voice, the pauses

that AI still just can't replicate yet.

Now, I know I said this was the soloreneur route and you should do everything yourself. However, I feel

everything yourself. However, I feel like hiring a voice actor is first of all cheap and it is the easiest hire you will ever make. In my opinion, fiverr.com is the best place for hiring

voice actors. You simply search voice

voice actors. You simply search voice actor. You can set a budget. You can set

actor. You can set a budget. You can set a tone. I would always recommend going

a tone. I would always recommend going for American voices over British or anything else. It's just the most

anything else. It's just the most commonly understood accent. Next, always

text them for a custom rate. Always

explain your situation. Hi, I love your voice. I've just recently started up

voice. I've just recently started up this YouTube channel and think you'd be the perfect fit to voice it. However,

now my budgets are tight at the beginning since we aren't making any money. Would you be willing to record

money. Would you be willing to record for, I don't know, $40 a script? The

budget is up to you. However, I

personally wouldn't spend more than a $150 on any voice actor ever for any script. The sweet spot around $50 per

script. The sweet spot around $50 per video depending on the length of your script. Number three, you can record it

script. Number three, you can record it yourself. This is what I literally did

yourself. This is what I literally did at the very beginning. Now, my accent is not crispy. It's not American, but I

not crispy. It's not American, but I grew up watching American movies and I was convinced that I could do it. So, I

went, "These are 14 moments when cops got caught red-handed." Now, I remember wrapping a thick wool cloth around the microphone of my wired Apple headphones

and recording it into them. Those were

the days. If you're broke, this will work. It will add personality to it, and

work. It will add personality to it, and it's honestly a really viable option.

Just make sure that you can either put on a very universally understandable accent like I did with American or you have a strong tone and you can add personality to it. Doesn't matter if you have an accent. If there's personality,

you can get through it. Okay, three out of your five pillars are now complete.

It is time to start editing. 5A.3,

how to edit. Now, video editing is its own beast, and I could have an entire course just about video editing, but obviously in this course, I'm trying to lay out the fundamentals of building a

faceless YouTube channel, not necessarily the nittygritty details of how to edit a video. With that said, I would personally recommend learning Adobe Premiere Pro right off the bat.

Yes, you can use Capot, but later down the line, when your editing becomes better and you want to elevate your content to a higher level, it's going to cause some problems. This is exactly what happened to me. I started editing

on a software called Camtasia. It was

very limited but very simple to use. I

became pretty good at it pretty quickly.

Eventually though, I wanted to elevate my content and I just couldn't. So, what

I used to do was have to render it out, pull it into Premiere Pro, learn Premiere Pro, add the effects, render it out again, pull it back into Camtasia to continue editing. It was a huge headache

continue editing. It was a huge headache until eventually I had to learn Premiere Pro completely from scratch. And that

took me just as long as it took me to learn Camtasia. So, I basically had to

learn Camtasia. So, I basically had to unlearn everything I knew and relearn it on a new software. It bit me in the ass.

I would recommend putting the time in at the beginning and learn a good software.

Adobe Premiere Pro is the most popular editing software on the planet. So, when

it actually comes time to scale and hire editors, you'll tell them exactly what you know. You can send them your assets.

you know. You can send them your assets.

You can communicate with them. You're on

the same level because it's the same software. So, it's worth it. Now, how do

software. So, it's worth it. Now, how do you learn to edit? You take it slow. You

search up YouTube tutorials. you watch

every single tutorial under the sun.

It's a skill. It is learnable. If other

people can do it, you can do it, too.

It's going to take time, just like riding a bike. No matter how good you are, you will not be a pro on your very first day. It is a skill that takes a

first day. It is a skill that takes a lot of time and practice. But trust me, once you get good, there is nothing quite like it. There is nothing that

locks you in to this laserlike flow state meditation focus quite like video editing. I'm going to give you some tips

editing. I'm going to give you some tips to make sure your editing is always topnotch. Tip number one, this is

topnotch. Tip number one, this is another mantra that you should tattoo on your arm. Show don't tell. Imagine your

your arm. Show don't tell. Imagine your

viewer to be a dumb 5-year-old. Show

them everything. Spoon feed every single thing the voice over is saying. No

matter what niche, any word that the voice actor narrates should be illustrated. 7-Eleven, you show a clip

illustrated. 7-Eleven, you show a clip of 7-Eleven. Dumb Karen, you show a clip

of 7-Eleven. Dumb Karen, you show a clip of a dumb Karen. MMA fighter, you show a UFC ring. Show, don't tell. A great way

UFC ring. Show, don't tell. A great way to do this is to find movie scenes to help tell your story. Let's use this MMA video as an example. These so cool tough

guys rely on imitation and bravado.

Okay, go on YouTube and search tough guy movie.

Okay, second clip. Let's drag through.

Find a bar fight. Okay, looks dramatic.

Tough guy. Boom. You can download this as soon as the voice over says tough guys rely on intimidation and bravado.

This movie scene comes in along with subtitles at the bottom and visual effects to tie it all together. Always

remember, show don't tell. That is the number one rule in what makes a good edit. Let's take a look at a video of

edit. Let's take a look at a video of Mr. Beast. Would you risk dying for

Mr. Beast. Would you risk dying for $500,000? First of all, he validated the

$500,000? First of all, he validated the click immediately in a burning house with this guy tied up with money behind him. So, that is instantly eye-catching.

him. So, that is instantly eye-catching.

Now, take a look. Show don't tell.

Would you risk PARTY LIFE FOR HALF A MILLION DOLLARS?

As soon as the guy anticipated whether he was going to say yes or no, these slid up, an X and a tick. Again, show

don't tell. They show this guy's thought process by illustrating it with a yes or no. As soon as he says yes, the green

no. As soon as he says yes, the green tick is highlighted. Show don't tell.

You'll notice this every time you think an edit is good. It's just because they use this rule, show don't tell. Now,

when it comes time to actually editing your faceless videos, as mentioned, look up tutorials, get proficient with Premiere Pro. However, there's a basic

Premiere Pro. However, there's a basic format I would recommend. Lay out the voice over first. Once the voiceover is laid out, you download all of your clips and you lay them on top of the voice

over. You slowly start building your

over. You slowly start building your story and show don't tell. Now, when it comes time to transitions, always keep in mind the rule of the way people read,

left to right. You want your video to be constantly going forward. So, anytime

you add a transition, make sure it's left to right, never right to left.

Never make it look like we're going backwards, unless you're purposely rewinding. Zooms work great, light leaks

rewinding. Zooms work great, light leaks work great, and pans work great. But

always make sure it's either top to bottom, just like swiping Tik Tok, or left to right. After you've laid out the entire foundation, it's time for the music. Now, music is one of the dumbest

music. Now, music is one of the dumbest ways people get copyright claimed, okay?

And there is no way around it. The only

way around it is to use copyright free music. Now, there's two options you can

music. Now, there's two options you can go down. Option A, you search copyright

go down. Option A, you search copyright free music. And any of these songs are

free music. And any of these songs are usually copyright free. NCS is tried and tested. Just make sure if in the

tested. Just make sure if in the description they say, "Please link us to avoid copyright," then just link them.

Do what they say. Another one is YouTube's audio library. YouTube has a ton of music that you can use that a lot of people don't even know about. You

basically just go on your YouTube studio, click audio library on the left side, and all these songs you can sort by mood, genre, duration. They're great.

That is option A. Option B, you pay for a music license to use on your channel.

So that's either Epidemic Sound or Art List. Those are the two main ones. Now,

List. Those are the two main ones. Now,

if you have the money to invest in a subscription, I would definitely recommend doing so. Music can really elevate your edits. It's the emotion behind the video. But again, this is

just going to take trial. It's just

going to take practice. I'm giving you the fundamentals and it's your job to run with them. Now, I have also made an entire extra module called retention hacks, which you can watch after this

that goes over slightly more tips and tricks that I have in editing, in storytelling, and just the overall vibe on how to retain people's attention.

Okay, we're almost at the finish line for our very first complete Faceless video. We now have four out of the five

video. We now have four out of the five steps complete. The last step is the

steps complete. The last step is the thumbnails. And these are arguably the

thumbnails. And these are arguably the most important part. 5A.4.

How to create thumbnails. Now, just like video editing, creating thumbnails is its own beast. And you can go ahead and find full courses and YouTube tutorials just about thumbnails. Now, I have an

extra module which you can check out after this called Best Thumbnail Practices. But for now, at the very

Practices. But for now, at the very beginning, all I want you to do is find your competitor's best performing thumbnails and yet again, improve them.

Remember this video, the first video I copied that ended up getting me 6 million views? Well, look at the

million views? Well, look at the original thumbnail. Now, I saw this and

original thumbnail. Now, I saw this and I thought, how can I improve this? So,

the first thing I did was flipped it.

The initial one has the guy messing with the guard on the left and the guard on the right. Now, I personally thought

the right. Now, I personally thought that it would be more eye-catching for the guard to be on the left. Since we

read left to right, the first thing I wanted you to see was the guard, so that's why I flipped it. Second thing I did was added a boatload of saturation and changed the guy's hat color. And

would you look at that? A brand new thumbnail. And I want you to get into

thumbnail. And I want you to get into the habit of doing this. Take your

competitor's thumbnails and ask yourself how you can improve them. At the

beginning, your first few thumbnails will all be recirculated thumbnails.

Now, AI is your best friend. Google's

Nano Banana, you can use Chad GBT, you can use Freepick, you can even recreate thumbnails by describing the scene to an AI bot and having it recreated from

scratch. But the most important step is

scratch. But the most important step is to scour YouTube for the best possible thumbnails, just like you did for video ideas and videos themselves. As soon as you see a video with a high view count,

it probably has a good thumbnail. Save

that thumbnail. Make it a habit. Anytime

you see an eye-catching thumbnail, you save it in a thumbnail playlist.

Thumbnails are the difference between a flop and a banger. Remember, if people don't click, they will not watch, no matter how good your video is. So,

thumbnails are vital. Now, there are a few tools that can help you find great thumbnails. The first of which is View

thumbnails. The first of which is View Stats Pro. You can go on to thumbnail

Stats Pro. You can go on to thumbnail search and search for example bodycam woman and View stats pro will spit out all the highest performing thumbnails

for your keyword. This is insane. This

is one of the most insane overpowered tools ever. All of these you can save

tools ever. All of these you can save them. You can improve them. See for

them. You can improve them. See for

example this. You can clean up the background. You can add some saturation.

background. You can add some saturation.

You can flip them left to right. There

are so many ways to recreate thumbnails and improve them slightly. It is

virtually infinite. You can also use the rule of desaturating the background and reaturating the subject. That is a tip that always works on YouTube thumbnails.

Another tip is downloading a thumbnail, inputting it into a any AI software you like, and asking it to recreate it.

There you go, a brand new thumbnail.

Now, again, practice makes perfect.

Start slow and just make sure you're consistently improving over time. Every

thumbnail should be better than your lost. That's the name of the game, slow

lost. That's the name of the game, slow incremental improvements, consistency.

Would you look at that? You now have everything needed to upload your very first YouTube video. And I'll go over exactly how to do that in module 6.

Module 5B, entrepreneur. 5B1,

understanding incentives. Ah, so you're a big boy, huh? You put entrepreneur in your Instagram bio and you want to make that a reality. Okay, I see you. Okay,

jokes aside. You're either here after going the soloreneur route, making some money, and now feeling like it's time to outsource, to scale, or you have some money already. You've never done YouTube

money already. You've never done YouTube before, and you want to outsource from the jump. Either way, I'm going to guide

the jump. Either way, I'm going to guide you through the process. So, let's get to it. First things first, the five

to it. First things first, the five pillars are exactly the same. Now, as

mentioned earlier, I think that you should do the content sourcing yourself.

Now, if you want to outsource that too, I go over that in module 7. But for now, I'm going to focus on everything else apart from content sourcing. Step one,

you need to understand the incentives.

Why would someone work for you? And how

do you keep them working for you? Well,

for most people, it's just the money.

They want to get paid. They want a stable income. But you hire people with

stable income. But you hire people with money and you keep people with a clear vision and constant growth. Now, you

might think, if I hire people, won't they just steal all my ideas and go off by themselves? Now, some will, and I'll

by themselves? Now, some will, and I'll tell you how to catch those snakes immediately a bit later on. But for the majority of people, you're fine. They

just want a stable income. Owning your

own business is a stress. There's no

guarantee. There is no stable income.

Most humans want security. However, one

of the most fundamental human needs is progress. If there is no room for growth

progress. If there is no room for growth or improvement, that's when you start to lose people or worse, when they start doing the bare minimum work just to get paid. and that will reflect in your

paid. and that will reflect in your videos, in your content, and in the entire team. It's not worth it. So, with

entire team. It's not worth it. So, with

that said, how do you make sure there's always room for growth? Well, when

hiring, you always offer money and potential for growth. A line that I always like to use is we'll start at insert sum of money per task and then bump it up as you become more proficient

with our style. Then, obviously, you have to fulfill the promise and actually pay them more once they improve. But

that little promise right off the jump that there is potential to earn more, there is progress, there is growth, is immediately enticing. Now, when you make

immediately enticing. Now, when you make your first hire, it's going to be nerve-wracking. You're going to be

nerve-wracking. You're going to be thinking, "What the how do I even convince them to want to work for me?"

But listen, I want you to act confident.

Imagine you've been doing this for the last 5 years. You run 12 YouTube channels. You're a multi-millionaire.

channels. You're a multi-millionaire.

You're a leader. Put yourself in those shoes and communicate as if you are that person. 5B2, where and how to hire. How

person. 5B2, where and how to hire. How

to hire great team members. There are

hundreds of freelance websites and there are also your friends. A lot of people overlook this, but hiring people you know, like, and trust can be a great way to build your core team. With that said,

I've prepared a spreadsheet with some of the best places to hire each team member along with how much you should be looking to pay them ranked in order from my experience. You can download this and

my experience. You can download this and we can go through it together. So on the left you can see each role in the middle how much you should be looking to pay them and then the best platforms to hire these people and then why I ranked them

the way I did. So your first hire should be a script writer. Now in my opinion you should be looking to pay anywhere from 5 to 20 cents per word. Now this

obviously depends on your budget and their level of proficiency. Now when

you're first starting out depending on what niche you need more than 20 cents per word might get a little bit too pricey. Now, where to hire for a script

pricey. Now, where to hire for a script writer? In my opinion, the best hire you

writer? In my opinion, the best hire you can make is your friends. Now, believe

it or not, a script writer is one of the most difficult positions to hire because they need to understand your tone. They

also need to understand retention. They

also need to understand YouTube. They

also need to understand how to make it compelling and they also need to have a high level of proficiency in English.

Rule number one, when hiring a script writer, if you see sir anywhere in their replies, they're usually South Asian and English is not their first language.

Now, this is fine for any other hire. If

anything, these people work the hardest, especially Indian video editors, but for script writers, you really want someone that has English as their first language. This way, they'll add

language. This way, they'll add personality and just the minor nuances that an English speaker would have. Now,

I ranked friends number one because your friends understand your tone, they understand your vision, you can teach them onetoone, and most likely, if they're your friends and you're English- speakaking, they're probably going to be

English speaking, too. and they're

probably going to have a similar way of speaking or writing to you. Now, if you don't have friends that you can hire, that's completely fine. The second best place in my opinion for script writers

is Upwork. Upwork is number two. Upwork

is Upwork. Upwork is number two. Upwork

has a really strong pool of talented writers. You can ask them for their past

writers. You can ask them for their past work. You can sort by English as a first

work. You can sort by English as a first language, and there are a lot of people looking for work on Upwork. Honestly,

for script writers, I would recommend it. Next is Fiverr. Fiverr is honestly

it. Next is Fiverr. Fiverr is honestly really good if you have a tight budget or you're looking for a quick script or you're looking to hire really quickly because obviously you come to them, they don't come to you. So you can look through and find your favorite writer

with your ideal style. The only thing is there is a lot of fluff on Fiverr. A lot

of people just looking to make a quick buck. So you're going to have to weed

buck. So you're going to have to weed through a bunch of [ __ ] But it's definitely a place where you can find a writer. Now a tip is not necessarily to

writer. Now a tip is not necessarily to look for a YouTube script writer, but you can look for a comedy writer. You

can look for a novel writer. Any sort of writer with a strong English proficiency. If you text them, you let

proficiency. If you text them, you let them know your requirements, you negotiate back and forth, you can genuinely find really good people on there. Next, I would recommend the

there. Next, I would recommend the Creative Paradise Discord. Now, this one I put it at number four because it's usually best for thumbnail designers or video editors. for script writers.

video editors. for script writers.

There's a lot of Indians on there that usually are just using AI, but it's very YouTube specific and you will find the needle in the haststack of good writers that actually understand retention and

the YouTube landscape, which is why it's on this list. Lastly, I would say YouTube jobs. Now, this one is a mixed

YouTube jobs. Now, this one is a mixed bag because this one's a little bit more difficult. When your channel is first

difficult. When your channel is first starting up, you have no subscribers, you're going to get the bottom of the barrel of people applying to your job.

So, the best of the best are going to apply to the bigger channels, and someone with a small channel like you first starting out will be left with the bottom of the barrel, but it's still a viable option. Next, voice actors. You

viable option. Next, voice actors. You

should be looking to pay voice actors $5 to $15 per 100 words or $50 to $150 for a 10-minute video. Now, the bread and butter for voice actors is Fiverr. You

can find hundreds. They're actually

good. It's super easy. Honestly, in my opinion, Fiverr should just rebrand to a voice actor website cuz that's all I've ever used them for. and that's the best thing it's for. Next, you can use AI, as

we mentioned earlier, 11 Labs or Art List. This is great if you're on a tight

List. This is great if you're on a tight budget, but you know, just make sure the voices aren't too robotic or flat because that's generally what triggers the monetization. Lastly, X. This is

the monetization. Lastly, X. This is

good for finding more niche voice actors, maybe if you're looking for a specific type of character of voice or people offering deals for bigger work or a portfolio of videos. But it requires

kind of more vetting and you really need to look through. But it's also doable.

You can look for keywords, voice actor, find the biggest voice actors, go through their following list, go through who's following them, then you text people, call DMs. It's all doable.

However, in my opinion, if you're looking for a voice actor, Fiverr or AI.

Next, video editors. Now, for video editors, I would recommend $10 to $30 per finished minute of video. Okay? So,

if they edit a 10-minute video, you should pay between $100 and $300.

Nowadays, I pay a little bit more because our edits are a little bit more intricate at the beginning. Obviously,

depending on your budget, try to go for something on the lower side. However,

this entirely depends on what niche you attack and also which road do you want to go down. Do you want to hire cheap Indians and give them a [ __ ] ton of work, keeping your cost low, throwing everything at the wall and waiting for

something to stick, or do you want to hire a higher quality editor, someone who actually cares about your content, who's a bit more experienced and also more expensive? Depends on your budgets

more expensive? Depends on your budgets and your goals. I personally always go for the more expensive option and really try to build a good relationship with the editor. Number one, Creative

the editor. Number one, Creative Paradise Discord. This is honestly I

Paradise Discord. This is honestly I could just keep this one and done.

Creative paradise. This place is awesome for finding editors. It's super simple.

You will get hundreds of inbounds and a lot of them are genuinely good. Now, I

left an invite link to the Creative Paradise Discord, so you can just join that, start making job posts, start hiring editors. Number two is X or

hiring editors. Number two is X or Twitter. How do you find these people?

Twitter. How do you find these people?

You look through some of the most popular video editors. Look through

who's following them, who they're following. Then you go through who

following. Then you go through who they're following and you keep going down the ladder until you find someone with a good portfolio and then you send your best possible cold DM. Here's an

example.

Third, YT jobs. As mentioned, the best apply for the best and you'll be left with the bottom of the barrel. So, it's

kind of iffy, but there are very many talented editors on YT Jobs and they fully understand the YouTube landscape.

So, it's another option for sure. Now,

Fiverr, Upwork, etc. I personally wouldn't go for them if you're trying to hire a video editor. There's just way better options. The guys on there are

better options. The guys on there are like the editors for like wedding shoots and like the [ __ ] Not what you're looking for. Lastly, thumbnail

looking for. Lastly, thumbnail designers. For this particular role, I

designers. For this particular role, I would pay $50 to $100 per thumbnail.

Obviously, depending on your budget, depending on your needs, depending on your style. Now, you can pay lower. I've

your style. Now, you can pay lower. I've

seen thumbnail designers charge $10. And

you can find the needle in the hay stack, some Indian kid who charges you $5 and works their ass off. It's doable.

But in my opinion, paying a little bit more develops a stronger relationship and better quality work. Now, obviously,

it completely depends on you. These are

just rough guidelines of what I would personally recommend. Now, one and two I

personally recommend. Now, one and two I would say are joint X or Twitter or Creative Paradise. It's the exact same

Creative Paradise. It's the exact same concept as any other. Lastly, YT jobs.

Same exact concept as before. Now that

you know where to hire, let's dive a bit deeper into how to hire. Now, if you're making a job post, you can go one of two ways. Number one is to make a Google

ways. Number one is to make a Google form. This is probably the best option,

form. This is probably the best option, and I'll link a basic one below, but essentially, you just insert your requirements. They apply. You vet them.

requirements. They apply. You vet them.

If you like them, you text them. It's

very simple. Now, for each role, the fundamentals are exactly the same. Just

swap out the correct word. Obviously,

you're not going to text a video editor saying you're looking for a script.

You're not going to text a script writer telling him you're looking for a video.

Okay? Obviously, swap them out. Don't be

dumb when you text them. Always

compliment and make it about them. So

something along the lines of, "Hey man, I love your work and I think you'd be a perfect fit for the type of content I'm looking to create. My budget is insert number per script to start, but as we grow together, that figure will most

definitely increase up to insert bigger figure. As I mentioned, room for growth,

figure. As I mentioned, room for growth, progress, then link a similar video." So

something along the lines of, "I'm looking to create a script for a video similar to this one. Insert the link.

Here's what a script could look like.

Insert mock script. What do you think?

This leaves it open to them. Then you

can negotiate, go back and forth and hire. Now, how do you pay these

hire. Now, how do you pay these freelancers? Any way you like. You can

freelancers? Any way you like. You can

use PayPal. You can use Wise. You can

use Payaneer. You could do a bank transfer. As long as you always get an

transfer. As long as you always get an invoice from them. Now, I have an extra module at the end of this called taxes and legal, but just make sure to always ask for an invoice. Now, if you don't know what an invoice is, it's basically

proof that you're paying them for their service. Now, if they have never sent an

service. Now, if they have never sent an invoice before, send them a simple invoice generator. Give them your name,

invoice generator. Give them your name, details, and tell them to fill it out.

They send it to you, you file that, and then you send it to your accountant for when it comes time to calculating your profit and loss and paying taxes. We'll

get to that at the end, but always make sure ask for invoices. Now, I know this whole process might seem pretty stressful at the start, but just keep in mind that every company that has ever

existed before you has done this. Hiring

people is very normal, and the fundamentals remain exactly the same.

You create a job post. Candidates come

in. You keep the ones you like. You

ditch the ones you don't. You pay them.

Everyone's happy. Okay. So, you've hired every single freelancer you need. 5B3.

Setting up a chain of command. Now, you

build a team. In my opinion, the easiest place to do so is Discord. You can watch YouTube tutorials on how to build a very simple Discord. Honestly, it's super

simple Discord. Honestly, it's super easy. Within 30 to 40 minutes, you'll

easy. Within 30 to 40 minutes, you'll get it done. This is important as it will make the whole operation feel more cooperative. Humans like to be a part of

cooperative. Humans like to be a part of a team. They like to know they're

a team. They like to know they're working for a bigger purpose, a bigger mission. If it's just you to them back

mission. If it's just you to them back and forth all the time, they don't really know what they're working on, who they're working with, what it's for, it's hard to keep them excited to work.

However, that team aspect really creates a sense of community. You're all in this together for the same goal. You want to grow this YouTube channel. Hard rule,

never hire agencies. As soon as you see we are an agency or we will uh-uh boom in the trash, don't even think about it.

You know what agencies do? They hire

cheap labor on your behalf. They are

just a middleman and it is the worst thing ever because what ends up happening is if you ever have notes, let's say you hire an editing agency, okay, you don't want to go through the process of vetting your own editors, training them, etc. Okay, they send you

back the video, you add notes on that video. Now, they hired Rajit from Mumbai

video. Now, they hired Rajit from Mumbai to edit your first video. You give him notes. Okay. Okay. Okay. He adds the

notes. Okay. Okay. Okay. He adds the notes. You're happy with the video. Next

notes. You're happy with the video. Next

video, Rejit from Mumbai is working on a different video. So, the agency hires

different video. So, the agency hires another person. And what happens? That

another person. And what happens? That

person has no idea about your style or the previous notes you sent. So, there's

never a learning experience. You can

never grow. It's always going to be different. It literally never works.

different. It literally never works.

Trust me, I've learned this the hard way. What to look for when hiring and

way. What to look for when hiring and when to fire. Hire for potential rather than immediate skill. One of the best traits to look for is good

communication, a strong work ethic, and most importantly, a fast rate of learning. Intelligence is rate of

learning. Intelligence is rate of learning or how fast someone changes their behavior given the same circumstance. Alex Hermosi talks about

circumstance. Alex Hermosi talks about this. If I put up my hand and then slap

this. If I put up my hand and then slap you in the face, you're like, "Whoa, what the hell? Why did you slap me in the face?" Next time I put up my hand, I

the face?" Next time I put up my hand, I slap you in the face again, you're like, "Yo, why'd you slap me in the face?"

Third time I put up my hand, I go to slap you and you duck. You've learned.

It took you three tries, but you've learned. And now you'll duck every time

learned. And now you'll duck every time I put up my hand. If every time I put up my hand and I slap you, you never duck.

You never learn. Your rate of learning is slow, which means you're not intelligent. You want someone that you

intelligent. You want someone that you can give a note once and you never have to give that note again. Even if they suck at the beginning, if they apply that knowledge, if their rate of

learning is fast, keep them. Those

people are a gold mine. 5B4 tips for hiring and firing. When to fire?

Firstly, if you notice someone is trying to become you. You want to hire people that want to work for you, not people that want to become you, that is a red flag. Now, there is always room for

flag. Now, there is always room for growth, but you need to catch a snake quickly. Cut ties. They're out of your

quickly. Cut ties. They're out of your business. Also, watch for constant

business. Also, watch for constant excuses and missed deadlines. When you

fire, be straight to the point. Thank

you very much. I do not think this is a great fit for what we're doing at the moment. I wish you the best of luck.

moment. I wish you the best of luck.

Boom. Easy, clean, done. Never end on a sour note, okay? because that [ __ ] some people are weird. You don't know what they're capable of. So always make sure just end it respectfully. Okay, so

you've hired everyone. You've built a Discord and the team is ready to go.

Now, where do you go from here? Remember

the five pillars. Pillar one, you source the content yourself. Okay, that's done.

Pillar two, you send the sourced content to the script writer. Outline exactly

what you're looking for. Send them your competitor's videos. Tell them exactly

competitor's videos. Tell them exactly the way you want to break everything down. How do you want to piece the

down. How do you want to piece the entire story together? Script writers

shouldn't take more than a week. Ideally

3 to 4 days to turn around an entire script. Okay. Script writer sends it

script. Okay. Script writer sends it back. From there you send it to the

back. From there you send it to the voice actor to get voiced. Voice actor

ideally 24 hours. Boom. They send it back to you. You now have the content, the script, and the voice recording. Now

you clean this all up and you put this in a Google doc or the video editor.

Outline exactly what you want. The video

editor should have everything. All the

links, all the clips, everything they could possibly need to put it together.

Now, you want to leave some room for creative freedom because if you spoon feed everything, then they'll never be able to do it by themselves and you'll never be able to scale. Some video

editors are really good at telling their own story. Show don't tell. If you've

own story. Show don't tell. If you've

watched the previous module, show don't tell. Make sure to drill that into your

tell. Make sure to drill that into your video editors. This is an example of

video editors. This is an example of what a finalized Google doc should look like. It has the links, the script, the

like. It has the links, the script, the voice over, and a brief outline of what you want at every single moment. How

long should your video editors take to send you back your videos? Ideally,

instantly. You want to look for speed.

No, but seriously, at most a week. If

they take more than seven days, honestly, you might want to cut ties immediately. Okay? You want speed. You

immediately. Okay? You want speed. You

need to maintain a consistent schedule and make sure to make that clear from the jump. Communicate. Don't be afraid

the jump. Communicate. Don't be afraid to say, "I really need to upload this on Sunday, so I need the finalized version on Friday. So, if there are any notes, I

on Friday. So, if there are any notes, I can give you notes and send them back to you on Sunday." Now, most times you will have to add notes. How do you do that?

Very simple. You go to frame.io. After

the video editor has sent you back the video, you upload it and you add notes to whatever you would like to change.

You can do this frame by frame, timestamp by timestamp. It's a great tool to use. Okay. Couple days later, the notes are done, revisions are done.

Perfect. You're ready to go. Now, you

just need the thumbnail. Now, you can do this at any point in the chain of command in the operation. The thumbnail

designer can start working on the thumbnail as soon as the video idea is generated, which is in my opinion the way to do it. You tell them what you're looking for. You give them a bunch of

looking for. You give them a bunch of references of your competitors, and you make sure that man cooks. The thumbnails

are vital. At that point, the entire operation is complete. It's now time to upload, and I'll go over exactly how to do that in the next module. See you

there. Module 6, 6.1, how to upload on a non-monetized channel. Uploading is

non-monetized channel. Uploading is incredibly simple and I'm going to guide you through the entire process. Now,

very important, right after you create the channel, the first thing you want to do is go to customization. The next

thing you're going to want to do is go to settings, go to channel, feature eligibility and make sure you verify your phone number and add an ID or video verification. This just basically allows

verification. This just basically allows you to upload videos over 15 minutes or longer and tells YouTube that you're not a bot. Now, I changed from the Luporti

a bot. Now, I changed from the Luporti channel because I didn't verify the phone number and whatever because it's just as an example. Shout out anyone that remembers the double disconnect YouTube channel. Uh, this is just a

YouTube channel. Uh, this is just a YouTube channel I had started uh when I was live streaming. It's not monetized.

So, I want to show you the differences between uploading on a monetized channel versus a non-monetized channel. The

process is the same. There's just one small difference. First of all, you go

small difference. First of all, you go in the top right and you click create.

Next, you hover down to upload videos and you press that. Next, you select the file you want to upload, which is the final version of your video. Make sure

you've watched it, you've proofed it, everything's good to go. I've prepared

this test upload. Next thing you're going to want to do is add your title.

Let's say, for example, when suspects outsmart detectives. Okay, so we've

outsmart detectives. Okay, so we've spoken about titles, obviously, at the beginning. Maybe you'll reword your

beginning. Maybe you'll reword your competition's titles or if you're a genius, you start from scratch, you have a brand new title you want to try out, you insert the title in the top. Now,

something I always do is copy the title and duplicate it in the first line of our description. I've done this forever.

our description. I've done this forever.

I don't really know why, but I just kind of like having the title twice to make sure it's solid. Next thing is you add a brief description about your videos. If

you're not sure what to add, look at what your competition adds. Reward that.

But for this video example, we can say this video features incredible moments of 200 IQ suspects completely

outsmarting the detectives detaining them. Under that you can add a simple

them. Under that you can add a simple subscribe with a little smiley face. And

under that at the very beginning I often recommend adding some keywords. Now this

is optional, okay? Most of your views actually come from YouTube recommending your content. So keywords don't really

your content. So keywords don't really matter. But at the beginning, if you

matter. But at the beginning, if you want to improve your chances of ranking in search, keywords definitely do help.

Now, it's not 2017 YouTube. You don't

add keywords like suspects, police, JCS, psychology. Okay? You don't really do

psychology. Okay? You don't really do that anymore. You want to make it look a

that anymore. You want to make it look a bit more subtle, a bit more intentional.

So, make them flow. So, we can say suspects outsmarting detectives and police. See? So, now we have the police

police. See? So, now we have the police knocked out. Then we can say inspired by

knocked out. Then we can say inspired by JCS psychology. What are other keywords?

JCS psychology. What are other keywords?

Something like interrogation, FBI, true crime. Okay. Now, how are we going to

crime. Okay. Now, how are we going to fit those in? Inspired by JCS psychology. This video features true

psychology. This video features true crime stories with the FBI, interrogating, etc., etc., etc. Okay.

After you've made your description full of keywords, it's now time to add your thumbnail. For this particular example,

thumbnail. For this particular example, I'm just going to use a simple thumbnail that we downloaded. For thumbnails,

always make sure they're 1280 by 720p and there's no black lines around the perimeter. Now, you can also AB test

perimeter. Now, you can also AB test your thumbnails. What this means is you

your thumbnails. What this means is you allow YouTube to pick the best thumbnail for your audience. So, you upload up to three thumbnails and YouTube tests each thumbnail for watch time. So, whichever

thumbnail has the higher watch time is the winner. Now, thumbnails are usually

the winner. Now, thumbnails are usually measured by click-through rate. However,

if the AB test was measured specifically on click-through rate, it would just mean the most clickbait thumbnail, okay?

It's measured by watch time to ensure that what people click on is the video they actually get. So, i.e. to avoid

clickbait. However, obviously, the higher the watch time, the better the thumbnail. Because if a thumbnail has a

thumbnail. Because if a thumbnail has a higher clickthrough rate, then more people watch it, then it's going to have a higher watch time anyway. You get it?

If you want to test and compare, you simply click these three dots, test and compare, and you can add another two thumbnails. Let's say this thumbnail,

thumbnails. Let's say this thumbnail, for example. Now, this is nothing to do

for example. Now, this is nothing to do with it. Obviously, in the AB test, the

with it. Obviously, in the AB test, the first thumbnail would definitely win, but it's just an example of how to actually test your thumbnails. Now, next

step, you want to scroll down and click no. It's not made for kids. Your content

no. It's not made for kids. Your content

is never made for kids. The only content that's made for kids is actually for YouTube kids, okay? No matter how PG your content is, if your content is made for kids, it basically your RPM will be

super low and it will be shown on YouTube Kids, okay? The actual the different app. If you want it on the

different app. If you want it on the main YouTube site, it's never made for kids. Don't worry, this doesn't affect

kids. Don't worry, this doesn't affect your content ever. Every video you've ever watched is probably not made for kids, okay? The only time a video is

kids, okay? The only time a video is made for kids is when you scroll down and you see autoplay issues disabled for content made for kids. That means it's literally made for YouTube kids, like little cartoons and stuff. Age

restriction is always obviously no. Now

you can keep scrolling. If you want to add tags, you can, but nowadays they really I mean YouTube says it themselves tags play a minimum role in helping viewers find your video. So they don't really matter anymore. Video language,

you don't really need to click anything.

Category, I would always go for entertainment. Sometimes when you make a

entertainment. Sometimes when you make a brand new channel, for some reason it's on people and blogs. Just switch it to entertainment. Comments and ratings,

entertainment. Comments and ratings, always on moderation basic. And show how many viewers like this video. Okay. Next

is video elements. Now, at the beginning on your very first video, you're not going to have any other videos to add an end screen about. However, as soon as you have more than one video, I would highly recommend adding an end screen.

You simply click add. You add one video and one subscribe. I would say make it between 5 to 10 seconds long depending on how long your outro is. And you can just place them wherever you want. This

will be a button for people to subscribe. And this will be a video that

subscribe. And this will be a video that YouTube recommends automatically to your viewers, one of your own videos. And

this is really underestimated cuz eventually it creates a snowball of people that keep watching more and more of your videos. On our biggest channels, we have millions of views from end screens, so don't underestimate them.

Next, you go to visibility and always save it as unlisted at the beginning.

Save it, close, go to content, and make sure you don't have any restrictions. At

the beginning, it's only going to be age restriction. Once you get monetized,

restriction. Once you get monetized, it's going to be slightly different, and I'll show you that process in just a second. For now, all you do is you click

second. For now, all you do is you click this, you click public, and publish. And

there you have it. Your video is live.

Now, it's very important to not have any emotional attachment to this video whatsoever. Think about it like a piece

whatsoever. Think about it like a piece of digital real estate. You now own a tiny piece of real estate on the internet. Forget about it. It's doing

internet. Forget about it. It's doing

its thing. Don't get obsessed in the analytics, checking it all the time, changing the thumbnail, especially at the beginning. Just let it do its thing,

the beginning. Just let it do its thing, and move straight on to your next video.

This is a volume game. No single video is ever going to change your life. Yes,

you might have some viral videos that make you a lot of money, but at the end of the day, if you want to make this a real business, it's a volume game and you're going to have to upload a lot.

Okay, now let's move on to what to do when you're actually monetized. 6.2. How

to upload on a monetized channel. On a

monetized channel, the process is exactly the same. The only difference is you're going to have an extra panel titled monetization. You want to click

titled monetization. You want to click on it and select on. Now, you don't need to manage the ad slots. Nowadays,

YouTube can set them automatically. They

set as many as they like and trust me, you'll get paid well. After you select on, add suitability shows up. Now, here

you want to rate your video accordingly.

Don't be afraid. If you have some inappropriate language, select it. It's

still going to be green. If you have some adult content, select it. The

better you rate your videos, the more YouTube will trust you and the faster your videos will get monetized after you upload. Because usually you upload then

upload. Because usually you upload then YouTube has a system to check the video then you get green ads meaning your video is perfect it's good to go or yellow ads which means limited ads you're not going to make much money if

any. Now obviously if you select the

any. Now obviously if you select the second one you're going to get limited ads. So never select any of the second

ads. So never select any of the second ones but always if you do have these sort of things then select them. If not

you can click none of the above and then submit rating. For this example, I'll

submit rating. For this example, I'll select just the top three and I'll pretend we have none of those and I'll submit the rating. Now, after you upload, you always upload as unlisted.

Wait for the checks to run and as soon as it's green, then you make it public.

6.3. Upload frequency. Let's talk about upload frequency. At the beginning, aim

upload frequency. At the beginning, aim to upload at least one video per week and be hard on yourself. Okay? Give that

importance. Say you're going to upload every Sunday and upload every Sunday no matter what. Even if you're getting 10

matter what. Even if you're getting 10 views a video, keep that schedule, that routine, that discipline will transfer on along your entire journey. And it's

what sets successful people apart from all the dreamers. All the ones that make one video every two months, upload it, and then it's their entire life, and they're trying to promote it, and they put all their importance behind this one

video. No. If you actually want to make

video. No. If you actually want to make this work, it's a volume game. one video

a week, emotionless, you press upload onto the next, onto the next, onto the next. That's how you make it work.

next. That's how you make it work.

Eventually, you need to move up to at least two videos a week. I would

recommend Wednesdays and Sundays. That's

always what I've done. With regards to upload times, it doesn't really matter, honestly. You can upload at any time you

honestly. You can upload at any time you want, especially at the beginning.

You're not going to get any views. For

me personally, I once had a viral video that I uploaded at 9:43 p.m. It was my first ever viral video. It was the guard video, actually. Since then, I've been

video, actually. Since then, I've been superstitious and I make my team upload at 9:43 p.m. every single time. But it

honestly doesn't make a difference. I'm

just an idiot and that's how I like doing it. But long term, it really

doing it. But long term, it really doesn't matter. Now, at the beginning,

doesn't matter. Now, at the beginning, you are not going to get views. You are

just not. And you need to be okay with that. Repeat the process over and over

that. Repeat the process over and over and over and improve something every single time you press that upload button. Whether it's the color grading,

button. Whether it's the color grading, whether it's the editing, whether it's the thumbnails, whether it's the script, whether it's the title, whatever it is, just make sure you're improving something every single time you upload.

And within no time, your channel will explode. I guarantee you, you finally

explode. I guarantee you, you finally get some traction. You uploaded a video, you see 100k views, 200k views, 500k views, or it's getting some traction, it's picking up. You see that little

spike? What do you do? I'll tell you

spike? What do you do? I'll tell you what to do. You milk the hell out of it.

I want you to double, triple, quadruple down on that topic. Make every spin-off imaginable. Think about this. When was a

imaginable. Think about this. When was a time that you watched an incredible movie, like your favorite movie ever? Do

you remember that feeling? For me

personally, it was Interstellar. Right

after watching that movie, I went on YouTube. I watched videos about the

YouTube. I watched videos about the director, videos about the cost, video breakdowns. I checked if the director

breakdowns. I checked if the director had any similar movies. I watched

Inception. I researched if there was a part two ever coming up. Point is, I wanted more. Humans want more of what

wanted more. Humans want more of what they already like. If you've already made it and it's gotten views, that is proof that people like it and they will

like a part two and three and any milking you make of it. Now, it gets to a point obviously, but you need to get to that point. Milk it as much as you

can. I have had three videos with the

can. I have had three videos with the exact same title, each make me $20,000.

This method is tried and tested. 6.4.

Understanding analytics. Understanding

YouTube's analytics. This is the fun part. This is the source. This is

part. This is the source. This is

another one of those things that unfortunately can become productive procrastination very very easily. I've

fallen victim to this. I've spent hours diving into everything where my viewers are from, what countries, what videos they watch. Now, sometimes it might be

they watch. Now, sometimes it might be helpful, but most times you just need to understand the basics. So let's go through your YouTube analytics.

Everything you need to know and what everything means. Okay. So as soon as

everything means. Okay. So as soon as you go onto the analytics page, the first thing you're going to see is it's last 28 days. Now you can click this dropown and you can change it to last 7 days. You can change it to lifetime,

days. You can change it to lifetime, last 90 days, last 365 days, but the default is last 28 days. Here you have the views. This graph shows you the

the views. This graph shows you the views day by day. Okay, pretty

straightforward. It's a blue line. This

one is the watchtime hours, meaning how many hours of watch time you've gotten every single day. This one is how many subscribers you've gotten day by day.

And this is how much money you're making day by day. Okay. When you scroll down, you have the average view duration and the views. This is pretty

the views. This is pretty straightforward. Now, mostly this is all

straightforward. Now, mostly this is all you're really going to need to know, but if you go to the content, you can dive a little bit deeper. You can see your impressions. Impressions means how many

impressions. Impressions means how many times your videos get shown. You can see your impressions click-through rate, meaning what percentage of those people

that have seen your videos click on your videos. If you hypothetically had a 100%

videos. If you hypothetically had a 100% click-through rate, which is impossible, but if that was the case, I would be getting 47.6 million views a month, but

our click-through rate is 6.2%. So, out

of 47.6 million people, only 4.3 million actually click and watch the videos, which is still pretty good. On the right side, we have the average view duration.

This is how long people watch your videos on average. Now, a good average view duration you want to aim for is above 45%. Okay? If you go on any single

above 45%. Okay? If you go on any single video, you go to the analytics and you click engagement, as long as your view duration is above 45%, you're good. See,

this one is 42 and this video is honestly not doing very well. 10.8K

views in the first one day, which is decent. and I think it will actually

decent. and I think it will actually pick up later on. If you can maintain a 45% AVD, you are almost guaranteed a viral video. Now, the two most important

viral video. Now, the two most important metrics are click-through rate and average view duration. A good

clickthrough rate is anything above 7 to 8%. Ideally, above 10%, but that is very

8%. Ideally, above 10%, but that is very very difficult to maintain consistently, especially as impressions go up. Now,

keep in mind, as you get more impressions, less people will want to click. It's normal. As YouTube show it

click. It's normal. As YouTube show it to more and more and more people, the amount of people that are actually interested in your niche or your type of video will go down. At the beginning, your subscribers are usually most

interested in your video. So, within the first 24 hours, your click-through rate is the highest. If you scroll down, you can see how many viewers are watching at the 30 secondond mark. As we mentioned before, intros are vital. This will give

you key information about whether your intros are good, whether they're punchy, or whether you need to improve them.

Now, something you need to keep in mind is at the beginning, your analytics are going to be all over the place. Your

clickthrough rate is going to be up, then down, then left, then right.

Nothing is going to make sense because YouTube don't really have enough data to make it make sense. As you grow, you can start diving into your analytics, which is why I said don't have any emotional attachment. Just upload videos, get into

attachment. Just upload videos, get into the analytics later on. We also have audience, which is your monthly audience, your subscribers, what they usually watch, where they're from, if they're new viewers, casual viewers,

regular viewers, and what other channels they watch. Now, this is important

they watch. Now, this is important because you can see any of these channels. You can look at their popular

channels. You can look at their popular or trending videos. And if those videos are doing well for them and your audience usually like this type of channel, you can make similar videos to your competition. So, this tool is very

your competition. So, this tool is very useful. Apart from that, we have the

useful. Apart from that, we have the revenue tab, which obviously shows us the daily revenue, monthly revenue, content performance, RPM, which is how much money you make per thousand views, and CPM, which is how much money

advertisers pay per thousand views. Now,

all this might seem a little bit complicated at the beginning. Just don't

worry about it. Once you start making more money, once you actually get monetized, your channel grows, you'll learn all the analytics by yourself. But

I just wanted to give you a simple dive of what actually matters and what everything means. Another key metrics is

everything means. Another key metrics is audience satisfaction. But

audience satisfaction. But unfortunately, it's very difficult to quantify that. YouTube quantify that on

quantify that. YouTube quantify that on the back end. They quantify it within how many people share your videos, do people rewatch your videos, do people like your videos at a certain point. But

it's very difficult to control. All you

can really control is how many videos you make and how good they are. Just

make the best videos you possibly can as consistently as possible and you will succeed. 6.5. When to push or pivot. So,

succeed. 6.5. When to push or pivot. So,

let's say you're doing everything right, uploading two videos a week, improving something after every single video. Your

thumbnails are solid, your videos are great, your AVD is above 45%, but you've got no traction. How do you know whether you should keep pushing or pivot to a new niche? First of all, I want you to

new niche? First of all, I want you to make sure you've uploaded at least 50 videos before ever thinking about pivoting. My rule is two videos a week

pivoting. My rule is two videos a week for 6 months straight. If at that point you haven't even cracked a single 100k viewed video, then something is fundamentally wrong. It could be your

fundamentally wrong. It could be your niche or it could be your videos. It's

honestly hard to tell. But one of the key ways of determining whether it's you or whether it's your niche is by looking at channels your audience watches. Are

those channels in the same niche as you?

Or has the algorithm completely messed up and recommended your videos to the wrong audience? Now, it's quite rare for

wrong audience? Now, it's quite rare for the algorithm to have messed up. Check

on your competition. Check their view stats. Are they pulling views? If they

stats. Are they pulling views? If they

are, then your videos are the problem.

If they are not, then it may be time to pivot or switch things up. The market

may have changed. The niche may not be viable anymore. At which point, I want

viable anymore. At which point, I want you to revisit module one. Make the ven diagram again and attack a brand new niche. No emotions, just straight work.

niche. No emotions, just straight work.

Now, there's no need to make a brand new channel. You can honestly rebrand your

channel. You can honestly rebrand your channel if you're not getting impressions and views anyway. It doesn't

really matter. And most importantly, I don't want you to get discouraged. This

happens to this day. We start new channels, attack a brand new niche, do everything right, and we still might fail. It honestly happens. I've started

fail. It honestly happens. I've started

over 15 channels in my life. Right now,

I only own five. Okay? Which means the majority of them have failed. So, keep

that in mind. It's a volume game. It

takes time. It takes work. But I have no doubt if you apply all the knowledge I have given you in this course, you will make it work. It just takes work and

patience. Module seven, 7.1, hiring

patience. Module seven, 7.1, hiring channel managers. Look at you. You've

channel managers. Look at you. You've

started gaining some traction. You're

getting some views. Impressions are

going up. You upload, people anticipate.

You're making some money. All right.

Now, how do you take this to the moon?

How do you scale this into an actual business where you remove yourself from it and automate? You hire a manager.

Think about it this way. If you're

working eight hours a day sourcing content and managing the team, imagine hiring someone to do what you're doing right now. You'll then buy that eight

right now. You'll then buy that eight hours back and you can reinvest that into building multiple channels, a portfolio of channels. That is called leverage. And that's how you take this

leverage. And that's how you take this [ __ ] to the moon. So, your next hire should be a manager. And that will fully complete your team. Now, there's two different roads you can go down. You can

either promote one of your team members to a managerial position or you can hire a brand new person specifically for that role. Now, the first channel I ever

role. Now, the first channel I ever fully automated was Binge Central. And

at that time, the easiest way to do it was to promote my video editor to a managerial position. It made sense

managerial position. It made sense because at that point, he'd edited almost every single video on the channel, knew the ins and outs, he knew what went into it, and he was a very hard worker. Now, to do that though, you

hard worker. Now, to do that though, you need to make sure that the team member isn't going to get burnt out and that they're actually cut out for the position. So, you need to sit them down,

position. So, you need to sit them down, have a good conversation about exactly what needs to be done and whether or not they can handle it over and above what they're already doing. Now, option B, which is what I've done with every other

channel except Binge Central, is to hire someone specifically for that role. And

that's the exact same process as any other hire. And you can find managers on

other hire. And you can find managers on Creative Paradise, Upwork or YT jobs.

The only difference is you now need to make a note of every single task that you're currently doing and train them to do it instead of you. Now you start them slow. Take them through your entire

slow. Take them through your entire process. This is why I said this should

process. This is why I said this should be the last hire because by now you've probably developed some systems. You have a method of sourcing clips. You

have a method of communicating with your team. You have a method of making sure

team. You have a method of making sure everything gets done on time and consistently. So, take them through your

consistently. So, take them through your process. Start them slow. Maybe at the

process. Start them slow. Maybe at the beginning, all they'll handle is the communication between the team members.

Give them feedback. Are they doing it right? Are they not? Next, you teach

right? Are they not? Next, you teach them how to source the content. Tell

them exactly how you do it. Make them a mini you. Transfer your brain into them

mini you. Transfer your brain into them and give consistent feedback. A tip when training team members is to always affirm when they do something positive rather than punishing when they do

something negative. Now, this is a slow,

something negative. Now, this is a slow, long, and tedious process. For me

personally, it usually takes around 2 months for a manager to become fully proficient in their role, at which point you've done it. You've completed YouTube automation, which as I said is a

[ __ ] term. You've basically built a real operational business. You can now go on holiday. You can now take a week off, a month off, a year off. The

channel should run itself. It's a fully functioning media business.

Congratulations. 7.2. Scaling. So, you

fully outsourced your first ever YouTube channel. Now, I know how it feels at

channel. Now, I know how it feels at this point. It's like you've broken

this point. It's like you've broken through the matrix. You've cracked the code, the money-making code. This is

business. Like, I it doesn't even make sense. I don't even have to do anything.

sense. I don't even have to do anything.

How can it be? I can go on holiday and still make money. That's when most people slip up and when your competition will take over. At this point, I want you to double, triple, quadruple down.

Set yourself up. Set your kids up. Set

your kids' kids up. Make sure this is how you build true wealth. You reinvest

the time you bought back. At this point, you basically have to start the entire process again. The only difference is

process again. The only difference is you don't really need to pick a niche that you generally like because you're going to outsource from the jump. Now,

this time, your first hire is going to be a manager. And you're going to teach that manager to build a team underneath them. You can also choose to buy a

them. You can also choose to buy a pre-monetized YouTube channel. Now, I

have an extra module about exactly how to do that. You can watch that later on.

Or you can start one from scratch.

Again, as mentioned, nowadays, it doesn't really matter. An extra YouTube channel is just easier because it speeds up the process. You don't have to apply for monetization, and you can start making money immediately. Should you

choose to, you can also sell your first YouTube channel. And if you want to sell

YouTube channel. And if you want to sell your YouTube channel, I would recommend listing it on flipper.com. It's a super simple process. They can guide you

simple process. They can guide you through the entire thing. You'll get

investors that are looking to buy it and then you can sell it. Now, I would personally recommend building a little media empire baby with every little mini channel in every different niche. It's

like monopoly. It's like digital real estate. It starts to feel like a game

estate. It starts to feel like a game and then you just want more and more and more and it's pretty insane. It's a

legitimate media business and it can genuinely change your life. You can take this to the moon. But whatever you choose to do, it's entirely up to you.

You now have the skill set to do it.

Module 8, 8.1, applying for monetization. All right, let's talk

monetization. All right, let's talk about monetization. Now, YouTube kind of

about monetization. Now, YouTube kind of confuses people with all these different tiers. Shop monetization, fan funding,

tiers. Shop monetization, fan funding, channel memberships, whatever. That's

all [ __ ] What I'm talking about is real monetization. And to hit that, you

real monetization. And to hit that, you need 4,000 hours of watch time on your content along with 1,000 subscribers. Or

if you're doing shorts, 10 million short views. Anything below those levels,

views. Anything below those levels, those are fan funding and other stuff.

It doesn't matter. You want watch page ads. That's the real monetization. Now,

ads. That's the real monetization. Now,

before you apply, remember YouTube is manually going to review your channel.

So, do a little checklist. Make sure

your content is bulletproof, transformative, and falls under fair use. All right. How do you apply? It's

use. All right. How do you apply? It's

very easy. You go to YouTube Studio, monetization tab, apply now. You then

review the partner program terms, set up your AdSense account, submit your channel for review, and then you wait.

It can take anywhere from 2 days to a month. It usually takes about a week.

month. It usually takes about a week.

Now, what do you do if you get rejected?

Well, I have an extra module just for that. But if you've done everything

that. But if you've done everything correctly, you shouldn't. Again, for all bonus modules, it's school.com/faceless.

For this particular one, I run you through exactly how to make an appeal video as well as provide an example of the last appeal video that I personally made that got my channel monetization

back. So, you can straight copy and

back. So, you can straight copy and paste that one. I don't care. Again,

it's the first link in the description or school.com/faceless

or school.com/faceless and I'll see you on the inside. 8.2,

AdSense, taxes, and legal. All right,

let's talk AdSense, taxes, and legal.

Number one, AdSense. Now, YouTube will obviously pay you through AdSense. At

this point, I'm assuming you've already set up your AdSense. Now, the first thing you'll have to do once you actually start making some money is pin verification. The first ever time you

verification. The first ever time you get monetized, YouTube will send a physical pin code to verify your address. Now, it usually arrives in 2 to

address. Now, it usually arrives in 2 to 4 weeks, and it's a [ __ ] Don't freak out if it's delayed. It's totally

normal. When you receive the envelope, log into AdSense, insert the PIN, and you're good. Next, there's a payment

you're good. Next, there's a payment threshold. You'll only get paid once per

threshold. You'll only get paid once per month once your channel hits $100 in AdSense revenue. Payments are usually

AdSense revenue. Payments are usually made on the 21st of each month for the previous month. So, your earnings in

previous month. So, your earnings in February will usually get paid to you on the 21st of March. Your earnings of March will usually be paid to you on the 21st of April, but they can take a few

days to hit your account. Taxes. Now,

you're running a real business. You

obviously have to pay taxes. Now, I'm

not a licensed CPA or accountant. I

cannot really give you advice on this.

Every country's rules are different, but here's the stuff you should do right away. Number one, hire an accountant.

away. Number one, hire an accountant.

Number two, keep records of all your monthly earnings from AdSense, as well as your invoices if you're actually hiring people. Number three, don't

hiring people. Number three, don't ignore it. Speak to an accountant. Make

ignore it. Speak to an accountant. Make

sure you're bulletproof right off the bat. You will need to pay tax. Lastly,

bat. You will need to pay tax. Lastly,

legal protection. Once you start making good money, it's smart to have some legal protection. I would recommend

legal protection. I would recommend hiring a copyright lawyer on standby.

Again, you can find these on Upwork. You

can find local ones in your area or in your country. It's not crazy expensive

your country. It's not crazy expensive and it always makes sure that you're safe. 8.3. What's next? And that, ladies

safe. 8.3. What's next? And that, ladies and gentlemen, wraps up my YouTube course. My goal with this course was to

course. My goal with this course was to help you connect the dots and build a fully operational faceless YouTube empire. Now, if you've made it this far

empire. Now, if you've made it this far into the course, please do me a favor, do yourself a favor, and actually put in the work. And when you do, I have no

the work. And when you do, I have no doubt that you will be successful. Now,

give it time, give it patience, and understand that it's a volume game.

Remind yourself of what the alternative is. Are you going to [ __ ] work the

is. Are you going to [ __ ] work the rest of your life 9 to 5 for a shitty boss you hate? No, of course not. You

can make this work. Work is work. This

is not some lazy business, but this is a business with leverage. This is a business that can make you a lot of money, but at the end of the day, it's up to you and what you choose to do with

the 24 hours you have every single day.

Listen, if I can do it, you can do it.

So, with that said, once you actually do do it, you've put in the work, you've started making the money, you've scaled your first channel, you're building your next channels, send me those juicy analytic screenshots, post them in the

school community. I want to see it all.

school community. I want to see it all.

Let's build together. Let's make this the best community ever. I hope you found this useful. Thank you so much.

Now, let's make some [ __ ] money.

Far away. Far away.