How to make $9,137/month with faceless YouTube Channels [2 HOUR COURSE]
By Eddie Eizner Unfiltered
Summary
## Key takeaways - **Understand YouTube's Business Model**: YouTube's primary goal is to maximize ad revenue by ensuring as many ads as possible are watched. The algorithm is designed to serve this business objective, not to be random. Recognizing this helps creators understand how to align their content with the platform's incentives. [02:49], [03:51] - **Algorithm Prioritization: Niche is King**: YouTube's algorithm prioritizes content based on a hierarchy: channel niche, video topic, title wording, thumbnail, and finally Average View Duration (AVD). Neglecting the niche or topic can severely limit a video's reach, even with a great thumbnail or AVD. [11:14], [11:30] - **Niche Selection Criteria: Age and Volume**: To find a viable niche, target channels that are less than 6 months old and have 15 videos or fewer. Additionally, ensure the niche pool (total videos in the niche) is under 50 to avoid oversaturation and increase your chances of getting views. [15:42], [21:47] - **Title and Thumbnail Synergy**: Your thumbnail and title must work together, allowing viewers to guess the title from the thumbnail and vice versa. The thumbnail's role is to catch the eye, prompting the viewer to read the title, which ultimately drives the click. [06:42], [07:51] - **Maximize AVD Through Pacing**: To achieve a good Average View Duration (AVD), focus on rapid pacing and avoid filler content. For an 8-minute video, aim for at least a 45% AVD, as longer videos with consistent pacing and more ads naturally perform better with YouTube's algorithm. [06:28], [17:07]
Topics Covered
- YouTube's Algorithm is Business-Driven, Not Random
- Why Oversaturation Kills New YouTube Channels
- The 3 Pillars of YouTube Success: Title, Thumbnail, and Watch Time
- MrBeast's Thumbnail Strategy: Guessable Titles
- Thumbnail Subjects: Limit to One or Two
Full Transcript
This YouTube video is going to be the
most detailed YouTube course you've ever
seen in your life. And before you just
trust me to give you all of this info,
I'll give you my background. My name is
Eddie Eisner. I'm 21 years old and I've
been running YouTube channels for the
past 5 years now. In that time frame,
I've generated over a million on
YouTube. Now, this channel that I'm
showing on screen in the past 90 days
alone has made $4,500.
But what you might have not realized
about this channel is that it is
inactive. Here's another inactive
channel in the last 28 days making 635.
In the last 90 days, made over 2,000.
And although that doesn't seem like a
lot, I haven't uploaded in over a year.
So, this is making $500 to $1,000 a
month just paying for my food for the
month. And keep in mind, these are just
two of my inactive channels, not even
showing my active ones. And just to
show, I'm running a ton of active
channels. I even have a channel I can
show you where today I made over $1,000.
As you can see, this is the latest day.
If I do last 7 days, if I do last 28
days, this is the very latest day. If I
press on settings, as you can see, this
is USD, US dollar. I can press on it,
press close. This is still here. This
channel got monetized September 1st, and
it's been doing between 50 to some days,
you know, $281. 213 here, but it did
over $1,300 today because the channel
just started blowing up. And for
tomorrow, it should be around $1,000 as
well. But now, I'm going to show you my
bank account and my Google AdSense cuz I
just don't care anymore. Now, for
obvious reasons, I have to be very
careful with what I show here, but this
is Google AdSense, as you can see by the
link adsense.google.com.
This is the last month that I've been
paid for, which as you can see here is
$26,77753
from YouTube. And if I switch to summary
view, and then I switch it back to
detailed transaction, you can see I'm
not cutting the video. And this is the
same amount. And it even says amount in
parenthesis USD. And now for the final
little bit of proof. As you can see at
the URL, it is secure.chase.com.
chase.com. If I refresh the page, I'm
not going to cut any of this. Still
secure.chase.com.
Everything is blurred for an obvious
reason, but I'm going to unblur it in
just a sec. Once I get down to that
YouTube payment with the exact amount.
It's going to be on August 21st. And now
I'm going to stop moving. Um, I'm going
to unblur right here. As you can see at
the bottom of the screen, uh, or co
name, Google or I don't really know what
this means, but it's h a credit for the
exact same amount of $26,77753.
Now, let's get into the course. So,
let's get into the YouTube success
strategy. This is going to be the
complete guide to understanding and
beating the algorithm. And in the first
little bit, we're not going to go into
how to create your channel and all that.
There is a lot that you need to actually
learn about YouTube and its algorithm
before you get into doing anything.
Otherwise, you won't know why you're
doing what you're doing. But trust me,
you need to learn this and a lot of
people will not talk about this. The
first thing you need to do is just in
general understand how YouTube thinks.
And what I mean is from a business
perspective. What is YouTube as a
company? How do they make money? things
of that nature. So, the truth is YouTube
makes money primarily through ad
revenue. Just when an ad is watched or
when you watch an ad on YouTube, YouTube
is getting money. So, their goal is
pretty simple. Have as many ads watched
as possible to maximize revenue. And if
we want to be even more specific,
YouTube takes around 50% of every ad
watched. And I'm sure you know some
creators make millions of dollars and
there's like a million creators on
YouTube. So through the millions,
hundreds of millions of dollars in ad
revenue given to every YouTuber, YouTube
is actually making that same amount
because they take 50% of all ads. So
yeah, YouTube makes a lot of money.
Because of this, the algorithm cannot be
random. And you might say, well, why
does this core truth that I've written
here mean that the algorithm cannot be
random? Well, once again, you have to
think about this from a business
perspective. YouTube, of course, has an
algorithm. You can't deny that. But
people like to think that it's random.
This simply cannot be true because if it
was random, YouTube would be leaving how
many ads being watched on their platform
kind of in the air up to a random
algorithm. Now, although this might
work, that's not going to maximize how
much money they're making. And as a
business, their goal is just make as
much money as possible. So, they have a
team of hundreds of people that have
been working for YouTube for many, many
years. They've been around for almost 20
years at this point. So, I promise you,
they're still working on just making
sure that their algorithm is going to
output as many ads as possible. So, the
algorithm literally cannot be random.
Otherwise, this would be the worst
business of all time because they're
just leaving how much money they're
making up in the air. It's really
important to understand this. There is a
0% chance it's random. Now, why is this
important? Well, it's pretty simple. If
there is a set algorithm that isn't
random, that means you, yes, you can
learn it. And if you learn YouTube's
algorithm, you are destined to be a
millionaire. Meaning, if you can really
truly understand all aspects of it. Now,
that sounds far-fetched, but we're going
to get into that. Now, one thing to note
about the algorithm is that
oversaturation is real. If YouTube
already knows viewers will watch a lot
of ads on established creators videos,
why would they risk testing your content
in the same niche? So, let's say there's
10 celebrity news channels. So, anytime
there's news with Mr. Beast or Kaisen or
some big streamer, there's a news
channel for it. If there's already 10
channels in that niche and they've been
around for 1, two, 3 years, YouTube
knows, okay, people like this content,
there's nothing wrong with this content.
people are going to this content and
watching a lot of ads, which is great.
Now, if you as a creator say, "Hey, this
niche is getting a lot of views. Let me
just jump into it without doing any
research on the niche." Guess what?
YouTube will never give you any views at
all. In some cases, you'll literally get
zero impressions, meaning nobody will
even see the video. And sometimes people
think they're shadowbanned when they're
not. It's just because they went into a
super oversaturated niche. Because for
example in that niche, YouTube already
has its 10 established creators who have
been on the platform for so long that
they know, okay, these creators are
going to maximize how many ads are
watched for this type of content. So if
you come in and try celebrity news,
that's just an example. I don't know if
this is oversaturated, but in this
specific example, now that you came in
maybe a year, 2 years after all of these
established creators got established,
YouTube's not going to split test and be
like, "Oh, we're going to take the
viewers from these channels and give it
to a random new channel when they
already know that those established
channels will maximize how much money
they are making." Once again, think
about this from a business perspective.
Once again, like I said, since we know
the algorithm exists and isn't random,
we can learn it, which is what we're
going to do in this video. Now, let's go
over the YouTube push order. Meaning,
how does YouTube push out videos into
the algorithm? Like, when you go on
YouTube and you see a video, why do you
have that video on your recommended?
Now, a lot of people think there's a lot
of different factors, and it's a lot
more simple than you might think, or at
least it can be simply put. And I'll
show you how to put it simply. Number
one, YouTube is going to look at your
title. Number two, YouTube will look at
your thumbnail. And number three,
YouTube will look at your AVD, which is
your watch time. In specific, it means
average viewer duration. So, if you have
a 10-minute video and the average viewer
watches 3 minutes, your AVD is 30%. Now,
why is this important, right? This seems
so simple, just one, two, three, right?
This is important because you need to
understand that if your title is bad,
then nobody's going to see your
thumbnail, right? Because the order is
YouTube takes your title and then based
on your title, we'll decide is this a
good good topic to push into somebody's
recommended. So, if they think so, then
they'll push out the uh video, right?
Because YouTube's not looking at your
thumbnail. How are they going to do
that? This is a algorithm. This is an
algorithm, right? So, they're only
literally only looking at your title.
So, if your title is bad, guess what?
Thumbs down. Nobody's seeing your
thumbnail. Meaning, nobody's clicking on
your thumbnail. So, you're never going
to get an AVD. You're not never going to
get any watch time, right? So, people
talk about, oh, the thumbnail is so
important. Let's focus on a 4-hour video
on the thumbnail. Which the thumbnail is
important, of course, but you got to
realize that if you just put no focus on
the title, which I see a lot of people
on YouTube not mentioning at all, um,
then nobody's even going to see your
thumbnail. So this is the order that
they push it. So first your title needs
to be good. Then people need to click on
your video, right? That your thumbnail
needs to be good. Then your AVD needs to
be good for it to continue getting
watched uh pushed. Sorry. So in order to
rephrase that very simply, if your title
is good, YouTube will recommend it to
people on their page for testing, right?
And then if the clickthrough rate is
good, right? If people are clicking on
the thumbnail, then YouTube's like, "Oh,
people are interested in this title and
thumbnail." So, if you know a lot of
people are clicking on it, then it's
going to move over to the watch time.
And now it's going to see, okay, now
that people are clicking on this
thumbnail, are they watching the video?
And if the answer is no, then it's going
to stop getting views. And this is why
some videos will get like 1 2 3,000
views. It's because, okay, they it, you
know, their title's good, then their
thumbnail's good, but then people don't
end up watching the video. The video has
very low watch time, which is why you
get like some like the test impressions,
then they give more for having a good
thumbnail, and then it stops here. Now,
in order for you to break out, get 10,
20, 30, 100,000 views, a million views.
You need to have all of these be good,
there's no, oh, one of the three can be
good or two of the three can be good.
It's three of the three can be good. And
if not, you're just you're just not
going to get views. But like I said, if
the title isn't good, you're going to
get zero views. If the title is good,
you might get a few hundred views if the
thumbnail is bad. But if the title and
the thumbnail is good, you might get a
few thousand views if the AVD is bad.
But if you have a good title, good
thumbnail, good AVD, then it's just
based on how many people would watch
that type of video. So your view cap is
really unlimited once you meet all three
of these. Now, that was a lot of yap,
but that is really important. Trust me.
And if you're not taking notes, I will
say right here, I guarantee you if you
just have a Google doc or like a
physical notepad, like you know, I have
notebooks for example right here, like I
take notes all the time. Take notes on
this video. Um because I'm going to make
sure this is the best and most in-depth
video that's on YouTube on YouTube
automation. So, critical point, like I
said, just rephrasing, even if you have
the best best video ever created, like
let's say you made an absolute movie, a
cinema, and you had the best thumbnail,
you paid a million dollars for the best
thumbnail artist ever, and this is
regarded as the best video ever and the
best thumbnail ever, ever on planet
Earth, but then you just have a bad
title. Guess what? Zero views. It's
really that serious. So, the title
itself is actually the most important
thing, right? Because if we go
importance order, I put number one as
the title cuz if the title's not good,
you're getting zero views. So the title
consists of two things, which is your
video topic and how you word that video
topic. So really, your title is pretty
much your video topic. How you word it
is of course important for sure, but you
know, how can you come up with a title
without a topic? So really the title is
split into two things. So there's
actually four things here. And before
the title would be video topic, but you
know, YouTube doesn't know your video
topic by using their algorithm. They're
just looking at your title, which is why
I have this written here. But just keep
in mind that this first thing is
actually split up into two parts. Your
video topic and how you word that topic.
So, in order to rephrase that, the most
important thing to get views on YouTube
is going to be your video topic, not the
title, right? Because the title is just
how you word the topic. So, that even
comes before the title. And then the
video topic. Well, how do you get a
video topic, right? It actually splits
even further into your channel niche,
which is the topic of your channel. Are
you doing cooking? Are you doing gaming?
That type of thing. So, how are you,
Right? How are you going to create a
video topic? Like, how are you going to
get a video topic to make a video on if
you don't have a channel niche? So, just
in general on YouTube, the general rule
is you don't want a channel where you
have a cooking video here, a Call of
Duty video here, um you know, a history
video here. If you know anything about
YouTube, which if you don't, this is why
I'm saying this for those that don't,
your channel, the generalized topics of
all of your videos need to be in the
same category. So, if you're doing a
history channel, you best believe all of
your videos are going to be about
history. So in general, the video topic
comes from your channel niche. So this
video topic splits as well. So if we
were to really order this, the most
important thing would be your channel
niche. The second most important thing
would be your video topic. The third
most important thing would be how you
word that topic, aka your title, then
your thumbnail, then your AVD. And
notice how people are always talking
about thumbnail and how to increase your
AVD, when these are actually the least
two important things. Now, keep in mind,
do not take that out of context. Like I
said, everything has to be good to get
views. So, don't be like, "Okay, well,
I'm going to prioritize making sure this
is great." No, just people I I really
wanted to make sure that you understand
this because people just skip how
important the channel niche is. Not
everybody, but a lot of people do. And
then people definitely skip the video
topic and the video title and just skip
straight to thumbnail. It's like you
need to make sure all of those things,
all of those five things are good. So,
like I said, your title, thumbnail, and
AVD should all be good. A good title
gets gives you impressions, but a bad
thumbnail will stop those impressions
from coming in, which impressions just
means how many people will see your
video on the recommended page. And then
a good thumbnail with low AVD will stop
YouTube from giving more impressions. So
just saying everything has to be good.
Niche and subniche strategy. This is
going to be the topic for the next
portion. Now for the niche and subniche
strategy, your niche is going to lead to
your video topic, which leads to your
title, which leads to the thumbnail,
then the AVD. Now, we just went over
that. So, let's go over understanding
niche structure. Every single niche or
channel on YouTube has two segments. The
broad niche and the subniche. So, to put
it simply, broad niche plus subniche
equals a channel niche. So, the broad
niche is going to be a generalized topic
such as basketball, such as Call of
Duty, such as cooking or history. And
the subniche is going to be the specific
focus. For example, if we do basketball
as the broad niche, the subniche would
be highlights. So, your channel niche
would be basketball highlights. And in
this type of channel, yes, every single
video you're going to post is only
basketball highlights. You don't do
basketball highlights, then basketball
news, then basketball documentary. Every
video on the channel would be basketball
highlights. For Call of Duty, there's
tons of, you know, subniches you could
do. You could do like Call of Duty voice
trolling, Call of Duty just gameplay,
like being like, you know, competitive
gameplay, Call of Duty patch notes news.
There's a ton of subniches you could do
inside of a broad niche. Inside of
cooking, you could do cooking tutorials
as your subniche or it could just be
cooking for fun. There's a also a ton of
subniches there. History could be a
broad niche and then the specific
subniche is going to be, you know, the
world. So, your channel niche will be
world history or it could be United
States history or, you know, whatever
history. So, keep in mind any channel
you see on YouTube will always have a
broad niche and a subniche. First thing
you should do is next time you're on
YouTube, just challenge yourself. Try
and figure out if you can understand
what the broad niche is and what the
subniche is. Because once you can do
that, you're going to have a really easy
time finding a niche in the future.
We'll go over how that is important and
how it ties in later as to finding a
niche. But trust me, it's very important
that you could just distinct between the
broad niche and the subniche of any
channel you find. Now, a third term, the
niche pool. What is a niche pool? Well,
the niche pool is the total videos in a
niche. So, let's say we have basketball
highlights as our specific channel niche
where, as I just said, the broad niche
is basketball, subniche is highlights.
So the channel niche is basketball
highlights. So let's say we have the
basketball highlights niche on YouTube.
If three of these basketball highlights
channels have 10 videos each, that means
that there's 30 videos in the niche
pool. So of course there's way more than
three basketball highlights channels on
YouTube. But this is just an example. So
let's say there were exactly three
basketball highlights channels on
YouTube and they each had 10 videos.
Well, 10* 3 is 30. So although yes, each
channel might have 10 videos, in total
there are 30 videos in the niche pool.
And nobody talks about this. Nobody ever
I've never seen anybody talk about this.
So I had to make my own term for it. I
don't think there's another term for it.
So we're going to use niche pool because
I don't know, it sounds cool. And like I
said, correct me if I'm wrong. I've
literally never seen anybody mention
this. And this is insanely important,
which is why it's crazy I've never seen
anybody mention this. Maybe I'm
accidentally like leaking stuff and
people will be mad at me, but this is
important. And as we go through, you
know, the niche stuff, you'll see why
this is important. So, this is pretty
much just identifying what these three
terms mean because we're going to I'm
going to be using them a lot, you know,
uh, in in the coming um, little bit. So,
niche criteria, very important. Why is
this very important? Because this is the
criteria as to how you're going to pick
your niche when you choose a channel.
So, I have two main criteria, and those
criteria are going to be the channel
age, and that's just going to be less
than 6 months old. So check the channel
that you're looking at and check when
their first upload was, not when the
channel was created. I'll just show this
channel for example. If we go to their
videos and sort by oldest, you can see
that this channel is 4 months old. Now,
if this said 6 months, that actually
means it's over 6 months old. So this
should say 5 months ago or less than
that. So 5 4 3 2 1 month ago or a few
weeks ago or a few days ago. Now a lot
of people will tell you to look at the
channel age. So if you go to like more
for example, it tells you that this
channel was created on February 26th,
2022. So this channel was created almost
four years ago at this point, but their
first video is actually 4 months old. So
he just used an age channel. But yeah,
so this channel would work because it's
less than 6 months old. And that's just
criteria number one. Now when I say this
channel would work, I don't mean this is
a good niche. I just mean it meets
criteria number one. because just a
spoiler, this channel does not meet the
criteria being a good niche at this
point because of the other criteria
that's going to limit it. But it passes
criteria number one. So the channel age
is going to matter a lot. So I kind of
have a little chart here. You can, you
know, if you find something in the
middle of this or in the middle of this,
you can guess. But this is a generalized
guide. I just put five different stamps
here. So if it's if you find a channel
that's, you know, five months old, so it
says five months ago, it's possible, but
it's not optimal, right? If you find a
channel that's three months ago, three
months old as their first video, that's
like pretty average. Two months is good.
One month old is great. And if you find
something that's like a week old, that's
S+ tier. A few days old is S triple plus
tier. You know what I mean? Um, and then
you can, you know, figure it out
yourself what 3 weeks would be. Like it
would still it'd be in between S+ tier
and great. So, this is important if
you're taking notes, which you should
be. If you want to be successful, why
are you not taking notes? Um, but yeah,
you should probably write this down.
This little thing I wrote here. Now,
this is another thing I never see
anybody talking about. They just talk
about sometimes they'll talk about
channel age, but even a lot of people
don't talk about that. But this criteria
is just as important as the age of the
channel, 15 videos or less. Because the
more videos there are in your niche, the
more competition there is for the
viewers attention. And this is because
let's say you find a channel and they
have 300 videos, but they're a month
old. I mean, that's a little bit
ridiculous, but just as an example. So
it's like, okay, well then this is in
the great category as for channel age,
but then they have a 100 videos. Meaning
if you were to start the a channel in
the exact same niche, do you know what's
going to happen? Well, let me tell you
what's going to happen. A viewer that's
interested in this content, right?
YouTube has an algorithm to know what a
viewer wants to watch, of course. Um,
but that's not very relevant. What's
important is that the viewer that wants
to watch this type of content, I'll just
use, let's say, NBA highlights again,
basketball highlights. If if a new
channel comes out and has a hundred
videos in a month, so yeah, they're in
the great category for channel age, but
if they have a hundred videos and then
you go and upload your first video, for
example, well, guess what? People that
are interested in basketball highlights
have 100 videos that they could get
recommended before yours, which because
you know, one month old isn't enough
data for YouTube to say a channel's
established and not allow any new
channels to be created. But now the
problem is a viewer will have the option
to see either one of his 100 videos of
the you know your channel competitor or
your one video. So there's a one in 101
chance that your video will be
recommended assuming like it's the exact
same quality as your competitors which
isn't great. And with 15 videos or less
that is completely fine because let's
say a niche has 10 million viewers. If
there's only like 15 videos to watch and
then you put a 16th video out you're
fine. And this is going to work the same
way. The less videos the better. So, if
let's say you find a week old channel
that has three videos that's doing that
are doing good, like that is insanely
good. But I would say that isn't as
strict for this, right? Like 10 videos
is probably the same as 15. You know,
five is probably the same as like, you
know, it doesn't matter that much. As
long as it's like 15 videos or less, I'd
say that's pretty safe. Now, if you want
to know specifically why 6 months plus
is too old is because typically once a
niche is 6 plus months old, that's
around the time between like 6 months
and a year is around the time where
YouTube will start to say, "Hey, this is
an established channel." So, if a
basketball highlights niches out and it
hits the six month, you know, mark,
maybe not exactly on six months, but
maybe seven or eight months in,
YouTube's going to kind of close off
that niche and say, "Okay, we know that
for basketball highlights, if we want
the most amount of ads watched, we're
just going to give it to this guy's
channel." um or if there's multiple
channels, we'll give it to this channel,
this channel, and this channel. Any new
channels, we're not even going to try
testing because we already got our guys
for basketball highlights is pretty much
what they're doing. Now, once you find a
channel that is less than 6 months old
and ideally, you know, as close to, you
know, S+ tier as possible or even
better, and you find a channel that has
15 videos or less, then you found your
niche. But that's where people typically
stop and that's why people typically
fail. So, you should write this down if
you're writing stuff down. And if you're
not writing stuff down, just remember
this, please. You have two ideal targets
once you find your niche. So yes, you
found a niche that meets both criteria,
but now there's something else you have
to do, which is to verify that this
niche isn't oversaturated. Because if we
go back up, remember oversaturation is
real. It's not a myth, guys. So the
ideal targets is in general there should
be five or fewer total channels in the
specific niche. So if it's basketball
highlights, sorry for keep on using it,
but it could be any niche, but I'm just
going to keep using it just to make the
make this consistent. But if there's
five or fewer total channels in the
niche, so let's say we find a channel
that's a month old and it has 12 videos
and it's in the basketball highlights
niche. Great. Now we're going to move on
to this right here, which is like
verifying that the niche isn't
oversaturated. So you found a good niche
and I need to verify is it
oversaturated. So if there's five or
fewer total channels in the specific
niche, you're good. So let's say there's
four. Great. We're we're good. And in
this case, the less the better. I like
to have at least one other channel
besides the competitor because then that
gives us more proof of concept that this
is like a niche that can get views. So
my ideal mark is two in order. I'd
probably give it like two and then is
the ideal and then one and three is
equal then four is worse and five is
worse and anything more that I just
won't even bother doing. So five or
fewer totals in the niche. So let's say
there's four like I said. So we're still
good. But then here, back to the niche
pool. And nobody talks about this, but
this is so so so important. There should
be less than 50 videos in the niche
pool. Now, keep in mind with any of
these numbers, let's say there's like 57
videos in the niche pool or 60, I'm sure
it's fine. But if you're a beginner uh
and you really or just really anybody
and you want like a 95 99% chance of
your video getting view uh your channel
doing well like if you want a 100 like
there's a way that you can have a 100%
chance of your video or of your channel
getting views. Let's say you find a week
old channel that has five videos and
there's two channels and in total
there's like 20 videos in the niche
pool. The odds of you not blowing up is
like I'm being so serious is actually
just 0%. So, but that's like unrealistic
to find something so great. Although
it's happened to me before, but keep in
mind I've been doing this for five
years. So, so less than 50 videos in the
niche pool. So, let's say there's four
channels um in this specific niche. So,
you know, you meet ideal target number
one. Then number two, let's say you're
the channel you're looking at has 12
videos and then the other three
channels, let's say they all have 20. 3
* 20 is 60 plus like the original
channel you found another 12. So, that's
72 videos in the niche pool. That is too
many videos in the niche pool because it
ties back to the same thing. If you
upload your video, now your one video is
competing with the 72 other videos. So
you have a one in 73 chance of a viewer
finding your video. So as long as it's
50 or less, I'd say that's pretty ideal.
So let's say there were four channels
and they each had 12 videos. Then that's
48 videos in the niche pool, then you're
good. So you really got two criteria to
find the niche and then two criteria to
find out if the niche is oversaturated.
Now each have two because they're
equally as important. You need to find a
good niche and you need to make sure
it's oversaturated. If this if all four
aren't correct here because a lot of you
will get lazy and like want to be like,
"Oh, one of these is, you know,
missing." Yeah, just, you know, just do
something else. YouTube is not for you
if you're if you're too lazy to even do
four things here. I'm just being honest,
right? This is a business. People make
millions of dollars a month doing this.
I've made multiple six figures in a
month before doing this. So, please just
listen to my advice. I'm doing this. I'm
giving you guys, you know, some free
advice here. So, just not to be harsh,
but honestly, if if you're too lazy,
then business just is not for you. Or
just do a different business. Now,
common mistakes to avoid. Now, if you
guys don't know, I actually run a
mentorship. But wait, I am not going to
sell you guys that mentorship. Um, right
now, like I have too many students, so I
don't publicly advertise it. So,
genuinely, that might sound like BS, but
I'm not trying to promote that. I I've
been teaching this for over a year
privately. So, with teaching the amount
of people that I've taught, I've
gathered the common mistakes list, which
is actually really good for you because
now I know how to teach people this uh a
little bit better. So, common mistakes
to avoid. The most common mistake I see
is people will look for niches until
they get bored. So, they'll spend three,
four days, you know, maybe an hour a
day, uh, and then they'll be like, you
know, I found five niches that almost
meet this. like they'll find something
that meets the niche criteria, but then
you know there's a 100 videos in the
niche pool or you know they'll find two
of the four here or one of the four here
even sometimes. So the most common
mistake is people will look for four
hours write down these niches which you
shouldn't even be writing down niches if
they don't meet this criteria and the
reason for this is because then you'll
have a big list let's say over like you
do four days an hour a day and you end
up having seven niches to look through
but none of them meet all four of these
criteria here. What's going to end up
happening is you're just going to have a
list of mediocre niches and then these
people end up getting bored um of niche
research and they realize, you know, oh,
you know, I want to put four hours in in
4 days and become a millionaire because
I'll be honest, that's just they're just
a little bit delusional that they don't
realize that it takes work to build a
business. Like, you really want to be
your own boss, work on your own hours,
work from wherever you want, and make up
to six, seven figures a month, and you
want to do it in four hours. I don't
know. I think it's a little bit
delusional, but whatever. But the
problem is going back to this is they
end up picking the best mediocre niche
because right you have a list of seven
mediocre niches and then they'll go
through the the seven and then they'll
get this dopamine rush like oh this one
of the seven is the best of the seven so
I'm going to go into it. Uh and then
they totally fail and they're like why
did I fail? You know I had a huge
dopamine rush that I chose the best on
my list when they made a list of
mediocre niches. That's genuinely the
most common mistake. It sounds so dumb,
but I I promise you I promise you I've
taught all of the stuff that I'm showing
you guys here. Um, and maybe a little
bit less because I've learned what needs
to be put in here, what doesn't need to
be taught. And this is actually just the
most common mistake that I see. So, this
just leaves you with the best of the
mediocre niches, which is just not ideal
at all. Right? We want a 90 plus% chance
of your niche doing good. That's always
ideal. 90 plus. The second you do this,
you're getting like, keep in mind, it's
possible, right? It's possible to have
three of these and then still blow up.
I'm not saying it's impossible, but your
chances if you have all four of these,
I'm actually saying 85% plus. And if
it's at like the high end, like I said,
like 1 week old, five videos, then you
have a 100% chance. So, the thing is
when you do this, you're giving yourself
maybe in some cases I'm seeing a 20% or
30% chance that I'm kind of guessing.
When I see them pick their niche from
the start and they just don't listen to
my advice, and they end up going ahead
with the niche anyways for whatever
reason, um, and then they fail and
they're like, "Well, why did I fail?" um
you know, I kind of just got to explain
to them what I already explained before,
but you know, they didn't listen the
first time. So, that's just the most
common mistake that I see. So, I know it
sounds like I'm being harsh, but at this
point, anybody that's watching this and
is taking my word seriously, I honestly
hope the best for you, I truly mean that
because if you're s like spending the
time listening to me, that's all I could
ever ask for. So, the fact that you're
listening to me, I just want to be harsh
so that you can know not to do it. So,
do not just read this. Write this down.
If you you haven't written anything down
at this point, write this down. I don't
care. I write on a whiteboard. This is
the most common mistake on why people
fail on YouTube. I promise you 1,000% 1
million% that this is the most common
mistake. So, what should you do instead
to avoid this, you know, mistake? You
should be looking at niches every day.
No matter what, you shouldn't skip a
day. 7 days a week. You I'm not telling
you you have to spend 10 hours a day,
but you should spend between 1 and three
hours every single day. Ideally, if you
can split it up, maybe morning, evening,
night, because if you have different
sessions, there's like a higher chance
of something popping out that um
wouldn't have popped out if you did it
just like 3 hours in one session. But
you should be looking for niches 7 days
a week. And you should never never ever
ever get into a niche until you find a
niche that meets all four of these
criteria. So, you shouldn't be writing
down these mediocre niches. You should
be waiting until a niche comes to you.
So, instead of being like, "Oh, I need
to find a niche. I need to find a niche.
Okay, this is the best niche." It should
just be like, "Okay, I'm going to sit
here and have like the mental dedication
that's like if you can't find a niche
for 50 days, then you're not going to
start a channel for 50 days." And
although that's a little bit exaggerated
because it doesn't take that long to
find a niche, you know, but it can
definitely take like up to a month to
find a great niche. Um, so people don't
realize that some people will go watch
this video and they'll they'll go to
YouTube and they'll find a niche in
their first five minutes if they just
get lucky by finding a niche like that.
or some people will take 30 days and
anything in between. But you got to
realize that and you got to have that
mental fortitude that I'm not just okay
I'm going to look for niches and then
once I'm bored of niche like looking at
niches I'm going to pick the best
mediocre niche I have. No, just only
wait until you shouldn't have a niche
list. You should just wait until you
find a niche that has all these criteria
and then immediately jump into it. And
that goes into the next common mistake.
The second most common mistake, which is
people will find a good niche, and I've
actually seen this happen. This happened
just a few weeks ago. I had somebody
find a good niche that met all of these
criteria here. The channel was 2 weeks
old. The channel that they found had
three videos. There was only like one
other guy in the niche doing it. I think
there was less than 10 videos in the
niche pool. There was two channels like
which means that this was S+ tier. Now,
granted, that specific channel, it
wasn't getting like millions of views.
was getting like between 50 to 100,000
views on each video in the niche pool.
Um, but you know, that's still a channel
that can make you 5 $10,000 a month for
sure. So, I would say in that case, he
had like a 95% plus chance of doing
well. But he did the second most common
mistake, which honestly broke my heart a
little bit because the most common
mistake if you avoid that and you get to
this, it's just unfortunate. But just
write both of these down because I'm
telling you, I've worked with so many
people and here's the most two common
mistakes. So, it's either they do the
first common mistake or they manage to
avoid the first common mistake and they
hit the second most common mistake,
which only occurs if you, you know,
avoid the first one. That's the only way
you can hit the second one. You can't do
both at the same time. And that's
because you find a good niche, which is
great, of course, but then they take too
long to get their first video out
because every second you wait increases
the chance of more competition. Once you
find a niche, maximize your workload
immediately. Meaning, let's say you're
doing 1 hour a day of niche research and
on day 15 you find your niche. That once
again meets all four of these criteria
here. Your workload should jump to every
millisecond of the day you have free
time. You like going out with your
friends? Boop. No. You want to go biking
or something? Boop. No. Every free time
if you have work, if you have sto
school, I get it. But every free second
of your day should be you working on
getting your first video out until your
first video is out. Okay? Like if you
got 10 hours of free time in a day, then
you're working 10 hours until you get
that video out. And that's just the
truth of the matter because let let me
put this in a way that you'll understand
based on if you watched everything else
before this. Number one, the longer a
channel is out, the higher the chance
that YouTube will solidify this niche
and say, "Okay, nobody else can get into
this niche because we already know that
these are guys that will have the
highest ad watch time." So, by taking
too long. That's a possibility. Number
two, the niche pool, right? What if you
find a channel that has 40 videos in the
niche pool and then you take so long, by
the time you get your first video out,
there's a 100 videos in the niche pool.
Well, guess what? By the time you're
getting your video out, ideally there
should still be less than 50 videos in
the niche pool. Otherwise, then by the
time you create your channel, right,
it's not meeting the criteria anymore.
Like, it used to meet the criteria, but
then it doesn't. Same thing if you take
too long, more channels could be
created. Let's say there's four and by
the time you get your first video out,
there's seven channels now. Now, you
took too long, right? So, there's so
many things here like in the criteria
like the age of the channel, how many
videos that channel has, right? If they
had 10 like 12 videos, but by the time
you get your ear video out, they have 20
videos. Um, you know, there's a ton of
stuff like that. So, everything we
talked about before pretty much over
time could increase, right? Their
channel age, the fact that YouTube could
like close off the niche, the fact that
the your competitor could upload more
videos, more competitors could be made,
more videos could enter the niche pool.
My every time I find a niche, I always
have the first video out, no matter how
difficult the niche is, within 48 hours
of me finding that niche. Always. And
that's like the the long end. Sometimes
I'll get a video out within 24 hours and
I I mean granted I have more experience
so I know how to get videos out quickly
but it's like ideally even as a complete
beginner you need to get the first video
out within 72 hours. Like the second you
find that good niche I'm not even
joking. Write this down. Set a timer on
your phone or somewhere a 72-hour timer
and if you don't have your video out
you're like I don't know what to tell
you man. Like you just don't want it bad
enough. So, so you if you can find out
if you want it bad enough, the second
that the the second you Okay, you find
the niche, set a timer, and it's like if
your video is not out in 72 hours, you
just don't want it bad enough. It's that
simple. And somebody else will take your
spot in that niche, and then they'll be
making, you know, the 10 20k a month.
Now, what if you find a channel that,
you know, meets the channel age and has,
you know, 15 videos or less, but there's
two like more than five channels or
there's more than 50 videos in the niche
pool. Well, because these are targets
and they're not necessarily like
criteria. I know I labeled it as that
when I was speaking earlier, but in
general, these are the criteria, and
then these are the criteria for making
sure that a channel is not saturated,
but the niche itself is still good. So,
you have a niche that's good, but the
niche is saturated. So, is there
anything you could do? Well, yes,
there's one thing you could do, but keep
in mind, as a beginner, this is going to
be a little bit harder to do. So, I
wouldn't necessarily recommend this,
right? You're lowering your chances of
success by a little bit if you don't
know exactly what you're doing. But, you
know, you could still make this work as
a beginner. In fact, I actually had,
funny enough, I had somebody else find a
channel that met the criteria but didn't
meet the ideal targets here and then
they ended up doing this and they
actually didn't get their first video
out. They're actively about to, but I
thought it was a fantastic idea. So, I'm
very confident it's going to work, which
this is the subniche swap strategy,
right? And what does that mean? Well, if
you find a niche that meets the age, u
you know, how old the channel is and the
video count criteria, but has too many
competitors, identify the broad and the
subniche. You should already be able to
do this, right? If you went on YouTube,
um, or not already be able to do this,
but we talked about this. So, ideally,
you learn how to identify the broad
niche and the subniche, which isn't the
hardest thing to do. Now, all you need
to do is stay in the same broad niche,
but switch the subniche. Now, ideally,
the subniche should be somewhere
something close to the original subniche
because if you just go from NBA
highlights over to NBA documentaries,
that's like too big of a jump cuz that's
you're technically doing what I'm
saying, but that's too big of a jump.
So, I'm going to show you exactly what I
mean with a few examples. I'll use my
favorite example um because it's a niche
where so many people did this and it was
beautiful to watch it unfold as it
happened. Now, this is really a little
bit of an old example, but it'll explain
exactly what I mean here. So, if I go on
YouTube and I find this channel, Denzo,
and we go to his videos, if I sort by
oldest, you can see that this channel,
oh, it's actually a year old now. I
didn't know it was a whole year, but
this is how old this example is. So,
this is a year old. Now, if we look at
his videos, they were doing great,
right? 5.1 million views, 2.2 million
views, 2.4 million views. And if I go
over to this channel, Bound, you're
going to see something interesting,
which if I go by oldest, his channel is
10 months old, which the other channel I
just showed you was like exactly a year
old. Meaning that this guy Bound, we'll
call him Bound because that's his
channel name. Bound found Denzo's
channel. Denzo's channel at the time
that you know, this was 10 months ago,
but at that time, Bound was like,
Denzo's channel meets all of these
criteria. Now, if Bound knew all of
that, doesn't matter. The fact of the
matter is this was the case. The channel
was only two months old. The Denzo's
channel, I think at the time when Bound
started his channel, either had two or
three videos and there was actually no
other competitors in the niche at the
time. So, there was only two or three
videos in the niche pool. So, this was
like a great great niche find um at the
time. So, you know what Bound did? He
just copied his broad niche and his
subniche. Exactly. Because you can do
that if you meet the criteria for the
channel and the criteria for it to not
be oversaturated, which it did. So, what
did he do? It's literally the exact same
thing. So, if I go back to Denzo's
channel in a second, you'll see. But
Bound just uploads a lot more. As you
can see, this ended up working out
fantastic for him. Like, if we like see
27 million views on his channel, so this
is easily six figures. This is 100% over
$100,000 in the last 10 months, which is
great considering he's uploading one
every few days. And I I promise you,
this channel is fully automated. And the
guy that owns this channel is doing just
about nothing. But what is what is this
niche? As you can see, this goes back to
what I was talking about before that
once you pick a niche, you want to stay
in that niche. So, if I go to his oldest
video, why it sucks to be born as an
emperor penguin, which is 10 months ago,
and I go to latest, it's why it sucks to
be born as an insect. Why it sucks to be
born as a panggalan. Um, so, as you can
see, he stayed in his exact, you know,
channel niche. So, he changes the video
topic per video, but the overall, you
know, niche is the same, which is why,
uh, you know, I talked about how the
niche gives you your video topic, but it
still needs to be a good video topic. It
just comes from your niche. The niche
here in general is why it sucks to be
born as animals. That's the niche. The
broad niche and subniche here, I'll give
you, you know, maybe pause the video for
a second and just see if you can guess
what I'm about to say. Okay, if you
paused it, the answer is the broad niche
is why it sucks to be born as, which is
like the the type of video. Um, and
that's the broad niche. And the subniche
is animals. So, put it together. Why it
sucks to be born as is the broad niche.
Animals is the subniche. Put it
together. The channel niche is why it
sucks to be born as different animals.
And as you can see, that's exactly
what's going on. Why it sucks to be born
as a ghost shark. Why it sucks to be
born as a sea pig. Why it sucks to be
born as a main wolf. And if you I'll go
back to Denzo's channel just to show you
that this is exactly what he was doing.
Why it sucks to be born as a Komodo
dragon. Why it sucks to be born as an
eagle. So, it's the exact same broad and
subniche, meaning that both niches are
actually same channel niche, which is
why it sucks to be born as animals. Now,
what ended up happening is a few other
people copied these guys. And then
after, you know, there was five or so
channels, this niche started getting
oversaturated. So, new channels just
wouldn't get views u because there was
too many videos in the niche pool. There
was too many competitors. So, what did
people do? Well, I'm about to show you
the subniche method that I was talking
about. And this is really, really cool.
Uh because there's so many like this
broad niche of why it sucks to be born
as and then the subniche changed so many
times. Now, I'm sure you can guess one
about like the types of stuff I'm about
to show you, but there are so many. And
I'm going to go through as many as I can
remember, and I promise however many I
can remember is maybe 1/5if of the
amount that there were. So, if I search
up why it sucks to be born in One Piece,
if you don't know, One Piece is just an
anime. But this guy's doing the same
thing. And as you can see, he just did
why it sucks to be born as, and then his
subniche went from animals to anime. So,
why it sucks to be born in One Piece,
why it sucks to be born in a chiha,
which is a anime character from Naruto,
or a type of anime character, I guess.
Why it sucks to be a a marine in One
Piece. Why it sucks to be born as fish
man, which is also from One Piece. Why
it sucks to be a devil fruit user, which
is also from One Piece. Well, doesn't
matter. The category is the same thing.
I don't think he did the best with the
video topics here, which is why the
views are very inconsistent, but they're
still good, right? 454K views, 86K,
120K, like 33K was considered a bad
video for him at the time. And as you
can see, this guy did Why It Sucks to be
born as a sane, which is the same type
of video. It's the same broad niche of
why it sucks to be born as. in the
subniche is anime and this guy got 1.4
million views on his video. Now, if we
do why it sucks to be born as a
dinosaur, we got two guys here in this
same subniche cuz each subniche, you
know, has its own different criteria for
literally everything, right? It's its
own channel, but it resets the criteria
for the if the channel is oversaturated
because now it's in a different
subniche. It's technically a different
channel niche even though it's the same
broad niche, but the subniche is
different. So, it's a different channel
niche. So now the niche pool is reset
and now the amount of channels is reset.
So this guy the Neandrithal did why it
sucks to be born as a T-Rex. I don't
know why he did a video 9 months ago and
8 months ago and then just decided not
to upload for 7 months. This is a little
weird. Probably some in real life
situation happened to him as my guess.
But look, 2.3 million views and 1
million views. Now if I go back to the
search once again, we had somebody else
copy that and each of these subniches
people copy each other. So each subniche
ends up having uh getting oversaturated
and then it goes to the next subniche
and it's kind of like an endless cycle.
And this niche, this broad niche was
used so many times. So why it sucks to
be born as an Allosaurus, why it sucks
to be born as a Spinosaurus. Now here's
another example. Why it sucks to be born
as a samurai. If I go to Lost Legacy,
he's in the same broad niche, but he
changed it to these. I don't I don't
really know exactly what you'd call
these like historical type of figures.
For example, samurai, pirate, Viking,
Spartan, cowboy, gladiator, ninja. And
he's still uploading your life. Like
why? He just changed the the title, but
it's the same concept. Concubine
kamicazi pilot. And I could keep going,
but I promise you the why it sucks to be
born as broad niche had like 20, 30, 40
different subniches in it. And then in
each subniche, like four or five
channels were created in each one until
it ended up getting oversaturated per
subniche. And then more were created and
created and created. So this is just
like my favorite example because it
really shows a subniche method and how
powerful it is. And even though in this
broad niche there's probably thousands
of videos, each subniche when you know
maybe at this point has a lot of videos
but people are finding these sub uh
subniches with the niche pool being
really low in number which is why so
many of these people ended up having
very successful channels. Now I'm going
to show you exactly how you can find a
niche using my software Tube Genai
because yes you can go on YouTube and
look for niches manually. Good luck with
that. But I personally just use my niche
finder. Now there's a few different
niche finders. There's like two or three
online, but what makes a niche finder
great isn't the filters cuz all of them
have a ton of filters. What makes it
great is the database because, you know,
you have to get YouTube's data. And
ours, we have the largest database of
YouTube uh channels on here just on the
internet. So, you might say I'm biased,
but I'm just going by the facts. We got
the largest database, so we have the
most channels. And then you just filter
them. You can find like literally
whatever you want. Like this is just
random stuff without even filters. And
there's already a channel here. This
channel has seven videos. It's a month
old. And you know, you got 23K, 14K,
26K. The recent videos didn't do super
great, but just an example like this
just popped up on the nicheinder on our
random assortment, like which is just
the homepage of it. So, I'm just going
to quickly go over what you can do with
this niche. And if you do use Tube Gen,
if you press this video here, there's a
like 10-minute tutorial on how to use it
as well. There's a few things you can
do. If you want to, you can sort by
sleep channels, which is just like
really long videos people sleep to, or
story channels, which is just story
channels, like people telling stories.
And these have their own button because
they're pretty common niches. But more
importantly, you have the sort by and
you have the advanced filters. So
advanced filters, there's a lot you can
do. You can say how old a channel is. So
I said 6 months old. So um 6 months ago
would be March 18th from when I'm
recording this. The two date is just
going to be set to today. I don't know
why you would change this. And you can
even check faceless channels only. You
can even check monetized channels only.
But chances are if you if you want to
find like S tier niches that are only a
week old, they're not monetized yet
because they have to wait for YouTube to
get back to them. So I like to not check
this. Then content type long form. I
don't really mess with shorts. You can
find use shorts though. And then ton of
languages you can choose from here. And
then you can even choose the content
quality because our AI can detect how
high the quality is. Is it is it just
lowquality spam or is it like high
quality videos like Mr. Beast? And then
once again the AI is checking if it's a
faceless channel. Now there's a ton of
stuff you can do. You can do average
views, medium views. There's a ton of
filters. If you want to, you can pause
and read this. I'm not going to go over
all of them. My favorite is just the
medium views. Let's set this to like
20,000, for example. And then their
video count I'll just set to max. We'll
do like max 20 here. And then their
minimum average view uh video is going
to be eight. I'm going to set it to 8
minutes cuz 8 minutes is when you can
have midroll ads in your video and like
manually place ads. So, just any channel
you really ever start should be at least
8 minutes long for your videos. And then
I'm going to apply the filters. Now, you
may find channels that are less than 8
minute long videos, like they got 5
minutee long videos, but they're just
not getting paid a lot. And keep in
mind, because there's so many channels
in this database, you know, there's
going to be a lot of channels here. So,
the you could have different filters
like within each other. For example, if
I set this to 50,000 views minimum, um
some vid uh channels that are in that
range might not pop up on the filter
20,000 because there's just so many
channels in this database that even
though 50,000 plus is still in the
20,000 plus, a channel might not pop up.
So, keep in mind, you just got to mess
with the filters to find exactly what
you're looking for. But this sort by is
really cool. I like recency or I like
average views. I don't really use any of
these other ones. Um, but I'll sort by
recency to see like the most recent
channels uh with these filters. And then
we can look through them. Here's a
channel for example, Navy Signal. And as
you can see, this channel has 14 videos,
so one less than 15. Their oldest videos
13 days ago, and they're getting a lot
of views. But the one great thing about
Tube Gen as well is that you can press
similar channels right here, and it's
going to just look for all the channels
on YouTube in that are similar. So, we
can see how many competitors there are.
So, this meets the criteria of their
channel age and how many videos they
have uploaded. Like, you can see this
right here. Two weeks ago, 14 total
videos. And this channel is monetized.
But then, look what we got here. Oh my
gosh, look how many channels there are.
Now, not every channel that's going to
pop up here is going to be a direct
competitor. Some, you know, it's using
AI, so some might not pop or some
channels might pop up that aren't
competitors, but pretty much all the
competitors on YouTube should pop up
here, which just makes the like manually
searching for all the competitors just
like that. I I did that in one second. I
literally clicked a button. But we got
Navy Secrets, we got Navy Point, we got
Navy Media, Beyond Military, Military,
No Way, Military Aviation, Military
Reality. Um, I don't think this is the
same. I think this looks like it's the
same. Weapons party. And it'll even show
channels that don't do that. Well, it's
probably not going to show channels like
100 views because there would be way too
many. But, for example, like the worst
channel here um is getting looks like
this one 33,000. Either way, there's for
sure more than five channels in this um
niche. It looks like I mean, it's not
like there's a lot more than five. If we
actually count, I think there's like six
or so. So, that alone isn't good. But
the big bigger problem here is how many
videos are here. So, total videos 14.
Total videos 194. Is this channel like
banned or something? Yeah, this channel
was banned for some reason. So, we won't
count this guy, but 14 videos here, 19
videos here. This one channel alone has
115 videos. This channel alone has 108
videos. This channel has 28 videos. This
channel has 20 videos. So in total in
this niche pool, there is hundreds of
videos. A lot more than 50, I'll tell
you that much. And there's more than
five channel competitors. So that means
we have a good niche, right? But we
don't have, you know, the criteria for
is it saturated, which in this case it
is. With Tube Gen, because we can do the
similar channels, you can find out if
the channel's saturated instantly,
right? because it tells you right here
um you know the video count how many
channels there are. So you can find out
very quickly without having to do any
research and you just look at their
videos here. So in 5 seconds we were
able to tell that this channel is
oversaturated. So what do we do here?
Well we have two options. Either you
know this niche isn't good. Well it's
good but either just don't do this niche
and go keep looking or we could take
this niche and we can uh go into a
different subniche which like I said
this is a little bit harder to do and
get right. But for example, this is
typically like uh with most of these
channels. This is like US versus cartel.
I know there's a lot of these channels
that are like US vers or the Russia
versus Ukraine. But for example, you
could do this for a more niche audience.
Let's say you could do war news in Nepal
cuz I know like Nepal right now is
having a revolution. So that's just an
example of how you could switch the
subniche. I'm not telling you to go do
that, but that's just an example of how
you could. And like I said, I would be
wary on doing that because that's going
to be a little harder to get right
because it's true, it's easier to find a
channel that meets the niche criteria,
but that doesn't meet the
oversaturation. Like, is it
oversaturated or not? criteria. Um, and
it's going to be a lot harder to find
that because you only have two criteria
versus four. So, a lot of you will be
tempted to go, "Oh, I found the first
two criteria and then I'm just going to
switch to subniche," which it will work
if you know what you're doing. Just keep
in mind if you don't really know what
you're doing, I probably wouldn't
recommend it. But do whatever you want
because, you know, it can work if you if
you have an idea what you're doing. Even
if it's your first channel, if you kind
of watch this whole video, maybe you'll
learn enough to where you can uh
confidently do that. But let's go back
to the search here. And pretty much I'm
just going to go through all of these
filters, mess around until I find a a
niche, and I'll cut back. So, going
through, I even switch the language
here. And I started looking at like
German channels. I just look at whatever
because at this point, I've created
channels that aren't even in English.
Now, as a beginner, I would not
recommend doing this, but this is just a
niche that I found right here that look
good. It is two months old. It has
exactly 15 videos. You know, it's
monetized. And if we go and press on
similar channels here, similar channels
do pop up, but if you actually go
through these, none of them are exactly
the same as this one. So, like I said,
channels will come up that are like that
the AI detects to be kind of similar,
but nothing is exactly like this
channel. So, if we look at this channel,
it's like this German sleep channel,
which they're not getting that many
views, right? But the RPM on these
videos are insanely high because you
have two and a half hourong videos here.
So, even if it gets 4,000 views, this
video with 4,000 views might make $100
just because it's so long. Uh, and we're
going to go over how to understand how
like many views video should have
because I didn't include that in the
criteria. A lot of people include that
in the criteria, but I didn't for a
reason. uh and once we get further into
this course, you'll learn what exactly
is important for understanding like how
much of channels actually making. Now,
my goal here is I'm going to find three
total niches and I'm actually going to
go and start three channels throughout
this course. So, I'm going to find one
niche that is this niche is completely
done with AI. So, this is going to be
like I can use Tube Gen to write the
scripts, voiceovers, and everything. So,
I'm going to show you exactly me making
the video and how easy it is to make an
AI channel like this. So, I'll show
that. I'm gonna show one animation
channel that's used with AI and then I'm
gonna find one niche that is using half
AI and half hiring people. So, a niche
where I'm going to hire an editor, for
example, maybe a thumbnail artist, too.
But then you're actually working with
editor, thumbnail artist. So, this is
kind of like these three different types
of channels and watching me, you know,
find the niche, do everything live, uh,
and make the videos, get the videos out
is going to help probably more than the
course itself cuz you're going to watch
me do everything live. Now, if you get
any of the subscriptions to Tube Gen,
you're going to have access to this
course, but this course is going to have
a little bit of stuff cut out. Well,
like half of it cut out probably. So, in
this YouTube video, what I'm going to do
is I will show you I'll do this channel
on this YouTube video, but then the
other two types of channels, the
animation and the one where I work with
like actual an actual team. Those two
are going to be exclusive on TubeGen.
So, there's a core section in Tube Gen
and you'll be able to access that in
there. But, I mean, it's my company. I
got to plug it. I'll be honest. I mean,
it's a great tool. I use it for almost
every channel I run. Now that I got that
shameless plug out of the way, we're
going to continue. Now, video topic and
title strategy. We just covered how to
find your niche, the criteria, pretty
much everything related to you going
from pretty much having nothing to
having your niche. Now that you know how
to do that, we're going to learn how to
come up with your video topic. Because
if we have the five-step order, right,
we had finding the niche, then after
finding the niche is getting the video
topic, then wording that topic, aka
creating the title, then you have after
that, you know, thumbnail, then AVD. But
right now, we're going to go over um
pretty much the next step after finding
the niche, the next two steps, which is
getting the video topic and then wording
that topic. So, making your title. So,
for finding video ideas, aka topics.
One, the first step is you're going to
look at your competitors. And like I
said, you should have maximum five
competitors. The less the better. So,
ideally, you either have one, two, or
three competitors in your niche, and
they're already in this niche. They've
already tested videos with you. If
there's up to 40, 50 videos in your
niche pool, obviously, you want less.
But let's say there's 40 videos in your
niche pool. You have 40 videos to look
at and compare amongst each other to see
which one, you know, is going to perform
the best. Because let's say you see the
same video performing good on all
channels, you know, this is just a good
video idea. And the thing is, a lot of
people don't realize, but if a YouTube
video does good on one channel in the
exact same niche, if you do the same
video idea, it will also do good. That's
just how it works because the first
video might not have reached all of the
target audience for that video. So
pretty much just first thing you're
going to do is just look at your
competitors. So once I go through all
this, I'm going to actually show you me
live, you know, finding a video idea.
But once you're looking at your
competitors, you want to find their
outliers. Now, outliers is highlighted
here because this is a very important
word here. I'll even highlight it with
my mouse. Find their outliers. Meaning,
don't sort their videos by popular,
right? Don't sort the videos by popular.
Sort them by recent. Uh, and once I go
through all this, I'm going to go to the
actual channel and show you what I mean.
But you want to sort videos by recent
and then you're going to look at their
outliers. So their outliers are are just
their most recent videos because you
sorted by recent uh and the ones that
perform exceptionally well. So let's say
their last 10 videos all had exactly
10,000 views each, but their second to
the last video had 50,000 views. Well,
that means their average video out of
their last 10 videos is getting like
10,000 around, but then this second to
last video has 50,000 views. Boom.
That's the video idea that you should
probably copy. The next thing that I
wanted to add on there is let's say they
have 20 videos on their channel though
and their first video has 500,000 views.
Yes, that might be their best performing
video, but if it's not that recent, like
it's 2 or 3 months old. Uh it'd actually
probably be better for you to copy the
outlier video with 50,000 views. So,
just identify which recent video has the
most views, it's pretty simple. And I'll
go over that and physically show you how
that would look as well. But just like
picking your niche, because you got to
realize that the niche is the topic for
your channel and the video idea is the
topic for your video. So they're
actually very similar. They got their
own criteria, right? And really the one
thing that you got to look for as for
criteria is, you know, which video is
recently doing well. It's the same thing
for the niche, right? Which niche is
recently performing well on YouTube. So
it's really the same concept here. Um,
and just the way the niche has, you
know, criteria for finding which niche
is good and then finding out if the
niche is oversaturated, you have the
criteria here, which is find a recent
performing video and once you find it,
okay, that's a good video topic. Now,
you have to do the same thing that you
would do for the niche and you also have
criteria for the video topic on if the
topic itself is oversaturated. So, this
is pretty simple to do. Once you find a
good video idea based on, you know, a
recent trending video on one of your
competitor's channels, choose videos
that only appear once in the niche pool.
So, what you're going to do is once you
find a video that's performing well on
your competitor's channel, you're going
to go to all the competitor's channels
and see, did anybody else copy this
video? And if the answer is no, only one
guy did it and it's recent, it's
performing well, meaning only one video
with this topic in the niche pool, then
just copy his video. Seriously, just
copy it. You think, "Oh, copying is
bad." I see people, they'll want to
change up things slightly. Like, why? It
just performed well. Why are you trying
to change it up? Just copy them. And
it's really that simple. Literally, just
copy their video. Now, if it appears
once, like I said, copy the title
exactly. Don't try and reword the title.
Like, literally, I have done this. I I
can't even count many maybe multiple
thousands of times because I've been
doing YouTube for 5 years. I've run over
20 monetized channels, right? And in
that time period, I've probably done,
yeah, probably like a thousand or so
times have I made my title by literally
pressing control, like highlighting
somebody's video title like this,
pressing Ctrl + C, or just right
clicking and pressing copy, and then
right clicking and pressing paste or uh
or Ctrl +V, right? So, pretty much what
I'm saying is I my title was exactly the
same as theirs if their video only
appeared once in niche pool or their
video topic. Now, if the video appears
multiple times in the niche pool,
meaning you check your competitor's
channel, he did a recent video and it
did well, and then you check one of your
other competitors and they also did that
video or two of them also did that
video, two other competitors. So,
there's three guys that have done this
video, um, you can still copy it only
under the pretense that all of their
videos did well, meaning all of the
videos were outliers for all of the
channels. So, if on one channel it was
an outlier, but on the other two it just
performed like average, I wouldn't copy
it. But if it's an outlier compared to
like their um videos, their other
videos, then definitely do it. Even if
let's say the first channel that you're
looking at, it's a it's a you know video
from 3 days ago and it's an outlier
video. So you're like great and you
check the other competitors and their
video of that topic was like a month
ago, that's fine because it's still
proving that this topic is still working
recently because even if just one of the
guys had it recently do well, that's
fine. So, if it's an outlier, meaning it
did better than their channel average,
um, on all of your competitor's
channels, then just go back to this and,
you know, copy the title exactly, do the
video topic exactly. But if it appears
multiple times and it's only an outlier
on one of the channels or two or pretty
much just not all of them. It has to be
on all of them. If you have five
competitors and um, three of them did it
did this topic, then make sure all three
were an outlier for all of their
channels. If all five of your
competitors did it, make sure that video
topic was an outlier for all of their
channels because you need to make sure
that this topic is still working and it
works on every channel. To put it more
simply now that I'm speaking this out
loud, just make sure that when you find
an outlier video that it's an outlier
video on every single channel you find,
which means if it's only an outlier,
meaning if only one person, one of your
competitors did this video topic. If
it's an outlier for them, that's one for
one. That's 100%. If two of your
competitors did it, that's two for two
has to be an outlier for you to copy
Exactly. That's still 100%. So if 100%
of your competitors that did a video
topic had that topic be an outlier
video, then copy the video title.
Exactly. If not, and it only, you know,
let's say two guys did it and it was an
outlier for one and for the other one it
was not an outlier. What you want to do
is do the same thing that you would do
with your niche, like the subniche swap
strategy. You just do this for the
topic, which is the topic swap strategy,
whatever you want to call it here. But I
I'm just saying this is it's like the
same thing. You want to take the same
topic and just adjust it slightly. For
example, if we go back to my old example
of the niche of why it sucks to be born
as blank as a broad niche and the
subniche was anime. We saw a video that
was like why it sucks to be born as a
new chiha. And if you know what that
means, then great. But if you don't
know, pretty much it's like a certain
clan from an anime. So, let's say one
guy did it and it did good, then copy
him. If two guys did it and it did good
for both of them, copy it. If two guys
did that video, but it only did good for
one of them and the other one just did
kind of average, then what I would do is
I would change that instead of um why it
sucks to be born as a new chiha, I would
change it to just a different clan from
that same anime. So in this case, I
would do why it sucks to be born as an
Uzumaki or something like that, just for
example. And that's just another clan
from the anime. So it's the same thing.
why it sucks to be born as and then
still using the anime of Naruto but
we're just and still using the topic of
clans but we're just changing it from
one clan to a different clan and that is
a perfect example hopefully you can
understand that cuz that's exactly what
I mean by this right here and sorry if
this is a lot of yap I just want to make
sure I'm explaining this that anybody
watching this can understand and the
title strategy copy your competitor's
titles exactly yes one to one this is in
parenthesis for a reason and I know this
sounds almost contradictory right you're
going to say but you said the title is
super important it is It's even more
important than your thumbnail and your
AVD because the title is what's going to
push your video into the algorithm,
right? That's how YouTube's going to
identify what video topic, what niche
you're in, for example. So, but the
thing is, if your competitor already
used that title and it did good, then
copy it. And even if you're doing the
same thing where you're switching the
topic like I just mentioned, just copy
the title exactly. And in this case,
instead of Uchiah, I would just delete
the word Uchiah and put Usuzamaki or
whatever other clan I was talking about.
But every other wording in the title
would be exactly the same. So, do
whatever you can to make every single
letter in your title, the length,
everything the same as the competitor's
video that you're copying uh one to one
or that you're switching the topic for.
Um, and try and make it as close as
possible with that topic switch. Now,
some people might think that this is
easy, and to be honest, if you really
just follow the strategy, it's not that
complicated. However, people will then
be like, "Okay, well, I figured out how
to do the first video, maybe how to do
the first two videos, but then what do I
do after that? How do I keep coming up
with ideas?" And the thing is, if you're
thinking like that, you're already doing
this wrong. And it's not your fault
because I didn't explain this part yet.
But the truth of the matter is is that
you should not be coming up with
multiple video ideas in advance or at
least that far in advance. You should
always be going on trends. Trends is how
YouTube runs. Even if it doesn't feel
like a trending topic if it's just a
trending topic on YouTube itself. Like
that's just what's getting a lot of
views at the moment. Even if it's not
literally like a trend outside of
YouTube, that's just how YouTube runs.
That's how you get views always. So, in
order to keep up with trends, you just
got to come up with one video idea.
Meaning, don't plan multiple video ideas
in advance. You upload your first video.
And if your first video does well, then
create different variations of that
topic. If the video performed
exceptionally well, literally just do a
part two. Like, if I did why it sucks to
be born as a new chiha and that was my
first video and it popped off like
500,000 views, my second video 1,000% is
why it sucks to be born as a new chiha
part two. And then if that does good,
I'll do part three. And I will literally
do that 20 parts in a row if it keeps
getting views. I mean, that's unlikely.
It will probably be like a three, four,
five times maybe. And then once it
starts like dying down a little bit,
that's when I would switch the topic.
And from there, the first thing I would
do is then I would just change the topic
slightly. So I would change it from much
to a different clan such as Usuzamaki.
And then if Usuzamaki does good, I will
just do that. Then I'll do a part two.
Just keep doing. If it only does good on
the part one, and then part two already
kind of doesn't do as good as part one,
then I'll just change the topic to a
different clan. channel. Just keep on
doing that. And by the time you do that
enough times, if you don't know what to
do for your next videos, once you kind
of did like um the same topic over and
over, then you switched the topic as
many times as you could and did that
over and over. By the time you've done
that, it's probably going to be a month,
maybe two months into your channel as to
where you can just go back and reset the
cycle to the beginning of this and just
look at your competitors, copy them, and
do that. Because of this strategy, you
will have infinite content because your
competitors are just doing the work for
you. And in this case, you're pretty
much having uh a method where it's like
they do the testing for you. You don't
do any testing. You're just doing what
has the highest chance of blowing up and
they're doing the testing, which is why
you're going to get more views than
them. And uh this is just a really
broken strategy. and using this just in
general um with anybody that I've been
teaching in general. If you search this
up, the average YouTube channel that
gets monetized takes around six months
on average to get monetized. And on
average, I'm probably getting less than
two months. Like between one and two
months is pretty typical. Most people
that are creating channels that are
under my supervision, it's pretty uh
unlikely to take over 60 days. I'm
saying two months would be the longest
it would take. So, between one and two
months is pretty typical. And just the
other week, somebody I was working with
got monetized in six days, I believe.
So, you know, it just really depends.
But that was also their second channel,
not their first one. Because the thing
is when you do this, this, like I said,
is learning the algorithm. You can learn
the algorithm. So, because you can learn
the algorithm, I promise you, the more
channels you run, the better you get. It
is just a fact. Like the second channel
is going to be easier than the first and
the third is going to be easier. It just
gets easier and easier and easier. And
at this point, it's like for me, this is
just it's it's like second nature at
this point, honestly, because I've done
this so many times. So, now we have this
channel. This channel's in German, so
it's going to be a little bit harder to
overview. Keep in mind, if you access a
Tube Gen course, I have two other niches
that are in completely different types
of niches, so you have more examples to
work with. But just to show you guys
here as well, if I sort their videos by
popular, we have this 300,000 view
video, this 100,000 view video, but I'm
not going to do either of these topics.
Now, these are in German, so I don't
even know what the topic is or what it
says, but quite frankly, I don't care at
all. I'm just going to sort by latest
and look at their latest videos. So, if
we look at their latest videos, just
kind of what's on the screen here, even
this video, for example, is a month old
and has 30k views. But this one's 2
weeks old and it has 35. So, if we look
5K views, 15K views, 24K views, 14K,
24K, 12K. So, 35K, this is definitely
going to be the outlier here. It's only
2 weeks old. And the last time they had
a video get more views than that was
actually over a month prior to that, I
believe. So, this is probably almost two
months old, this video here. So, this is
definitely the video that I'm going to
copy. Like I said, I don't know what the
topic is or anything, but it doesn't
matter because if I'm copying their
title, I'm copying their topic. And I'm
already copying their niche, so the
topic has to be the same. So, because
the title is the same, and because the
channel niche, which is the broad niche
and the subniche, is exactly the same. I
have the channel niche is the same. I
have the title is the same. So, if both
are the same, I just copy this title
onto the same channel niche that I'm
going to create, then the topic must be
the same because how could I be in the
same exact broad and subniche and have
the same title as him and it's not in
the same niche. Um, so in this case, I
don't even really need to know what this
says in English. And truthfully, I don't
care. I'm not even going to translate
it. I don't care. And sorry to break it
to you. This just proves a passion. I'm
not going to if I'm really big on like
football or something, I'm not making a
football channel looking for a football
niche because of that. Uh, this is this
is how I run this. And I mean, if you're
not a fan of doing things like this,
that's up to you. But I view this
strictly business. I mean, this is just
a business. I'm providing entertainment
for people in exchange for income. So,
I'm not doing this out of out of passion
to do what I love to do. Otherwise, I
promise you, every channel I would be
running would not be the channel that I
am running because honestly, I'll be
honest, none of the channels I run
really interest me besides like one or
two. But yeah, that's how I came up with
the video uh title. Sorry. You see how
simple that was? I literally just went
to his channel and this is the only guy
in the niche. So, in other cases, if
there were other creators, you would
just check if anybody else did this
video topic, which would be a little bit
easier. This was in English because not
everybody's going to title it exactly
the same. So, thankfully, in this case,
I only have one channel to look at. But
if there were multiple, you just look at
multiple and see if they had the same
video topic uploaded. Now, we went over
the niche finding. We went over the
topic finding, the wording of the title.
So, the next thing in the chain is
thumbnails. So, let's go over that. So,
thumbnail mastery. And the reason I
write mastery is because you got to
master this. And the thumbnail, I'll be
honest, out of everything, this is for
sure the most complicated thing to get
right. And keep in mind, yes, this is I
say this is the fourth most important
thing because it's the second to last
thing that YouTube takes in mind uh when
pushing out views to your video. But
keep in mind, everything of the five has
to be good. So, it's not really the
fourth most important. That's just how I
word it. This is just the fourth in
order as to what YouTube uses to push
out your video. And you need to meet all
five stages in order to get pushed out.
So you need to know how to do this just
like everything else. And this is
probably the most important thing that
you should watch. And that's because
this is definitely the most complicated.
And this is where I see a lot of people
just not understanding what to do ever.
The most important rule, you should be
able to guess your thumbnail from the
title and vice versa. They must work
together. A lot of people seem to think
they have their title and then their
thumbnail is just their title. Meaning,
they just have a thumbnail and then they
put the title on as text on their
screen. And a lot of people don't
realize that when somebody's clicking on
your video, a good portion of that
click-through rate, meaning the way it
works, right, is that you get
impressions. That's every time you get a
video and you're recommended, you're
giving that person an impression. Yeah.
It's against your will. An impression is
against your will. If YouTube recommends
you a video, you give them an
impression. Um, so if people click on
the video now, then you're giving them a
click. And let's say a hundred people
get a video on the recommended page and
10 people that see that on the
recommended page click on it, then their
click-through rate is 10%. So, pretty
simple way to think about that. Um, and
the way it works, a lot of people don't
realize how much the title influences if
somebody presses on a video. A lot of
people don't realize that. They say it's
just the thumbnail. But part of like
your thumbnail because we're now in the
section where we're talking about
getting a click on your video is part of
the title. Now, we already created our
titles, but what we need to do is make a
thumbnail based on that title. That
works very well. So, really this says
you need to be able to guess the
thumbnail from the title and vice versa.
Um, but it just vice versa is just the
technical. You should be able to guess
both. But now that you have your title,
you should be able to guess what the
thumbnail should look like based on the
title. Now, in most cases, you can
probably copy your competitor, but in a
lot of cases, competitor your
competitors might not have the best
thumbnail. So, the thumbnail is
definitely something we can change up
and make better. I do this a lot. I
don't really copy thumbnails that often.
It depends on the channel. Like, if my
competitors have great thumbnails and
they're already doing everything I'm
about to show you here perfectly, then
I'm just going to copy them and just
make it, you know, a little bit
different. So, I'm not literally
stealing their thumbnail. I'm going to
recreate it is what I mean. But the
reason I say vice versa is because for
you, you should be able to guess what
the thumbnail should look like based on
the title. Of course, once you master
all of these rules, um, but the viewer,
the reason it says vice versa, and this
is important, is because the viewer must
be able to guess what the title is by
looking at the thumbnail. So, the first
thing that a viewer sees is your
thumbnail. And this is kind of the
order, right? They have a bunch of
videos on their recommended. And then we
talked about how the recommended page is
pretty much one big thumbnail. Let's say
my my thumbnail is at the bottom right.
Right? We got this big recommended page
and my thumbnail is at the bottom right
here. Let's actually just like open up
paint to make this a little bit more
clear. Um, so you got, you know, here's
the YouTube logo and then we got, you
know, video one, video two, video three.
I know I'm a great artist. You don't got
to comment on it, guys. I already know.
But here are six videos. This is this is
I can make this a little better. But
these are all thumbnails, right? you
know, maybe one is Mr. Beast's video or
something. So, we got the title. We got
the title for all of these. So, this is
pretty much what the viewer is going to
see. Now, if they're on their um, you
know, suggested videos, it' be on the
sidebar next to a video. Uh, but if it's
browse features, it's going to look like
this. But just think of it the same way
cuz it works the same way. But this is
what they're going to see. They're going
to see the thumbnail first and then
let's say this is all on YouTube. So,
this is what I'm saying. this whole
section here that I'm crossing out. Just
think of it as one big thumbnail and
your section of this big thumbnail needs
to stand out the most. So, let's say
this is my thumbnail here. I'm going to
use, you know, bright colors and white
whatnot. We'll talk about this in a
second to catch the attention. So, if I
were to just like zoom out here, the
first one that's going to catch your
attention is going to be this one
because there's some colors in it. So,
this is one big thumbnail and then the
viewer's eye points to right here. So,
they see the thumbnail. This is the
thumbnail is literally just to catch
their eye to make them read the title.
That's all you're doing here. So to make
this simple, you're catching their eye
and we're going to go over how you do
that first, but it's I'm just going over
so you'll understand how somebody
clicking on a video works and psychology
behind it. They're going to see this as
one big thumbnail. Then your section of
the thumbnail, which is, you know, your
video thumbnail, needs to catch their
eye because you got to keep in mind,
you're competing against every other
section here. The human eye, the
viewer's eye can go anywhere. So, you're
not just competing against your
competitors. You're competing against
literally every video on YouTube cuz you
don't know what's going to be on
somebody's recommended page, which is
why you need to master your thumbnail.
So, you need to catch their eye. And
chances are maybe maybe two thumbnails
or three thumbnails catch their eye, but
then that's when it goes based on which
video they click based on the title,
right? You don't go on YouTube, you
know, when you go on YouTube, do you
really go and just the first thumbnail
you see you press on? Like, I really
doubt it. You probably see a few. So,
you see it and then that makes them read
the title. Now, you're going to have a
significantly higher click-through rate
if this right here, your thumbnail, if
they can guess what the title is before
they read it. So, so somebody that's
very, very good at thumbnails, and I'm
sure you could have guessed, is Mr.
Beast because he's going to apply
everything I am about to tell you, and
you're going to like I want you to go to
Mr. beast channel after you know this
section of the course or after you
complete the course and kind of just
look through his thumbnails and you'll
see what I mean. You'll see it
differently. Like if you if you don't
know much about thumbnails or you don't
know everything, then you know you might
just see these and be like, "Okay,
cool." But, you know, if you go back
after you learn thumbnails, you're going
to see his thumbnails very differently.
So, I'll just give you an example. This
video right here, survive 100 days in
prison, win $500,000. Now, let's just
hypothetically pretend that this title
wasn't here, right? If this title wasn't
here and you just had the thumbnail of
Mr. Beast against the wall where it says
day 94 with this cop tasing him. When
you look at that, your brain is going to
in the back of your head, you're not
even going to think about it, but you're
just going to look at it and you're
like, "Okay, Mr. Beast is spending 100
days in jail, right? So, survive 100
days in jail." That's like if if I had
no title here, I guarantee you I would
guess it's survive 100 days in prison.
And then I would assume that there's
some sort of prize after because that's
just what Mr. Beast does. It's like as
you see, he always does prizes. But in
general, that's not the main premise of
his title. The main premise is just
survive 100 days in prison or surviving
100 days in prison. That's probably what
I would guess if there was no prize that
it's surviving 100 days in prison. So,
he did a great job here making a
thumbnail where I can guess the title
before I even look at it. So, if this
were to on my homepage and it caught my
eye, I would look at this and then my
brain in the back of my head would
already be like, "Okay, surviving 100
days in prison." And then you read the
title and it's like, "Okay, this is
exactly what I thought it was." And that
just gives you the instinct to press on
the video. That is really just how it
works. Uh if you don't believe me, then
you know, I don't care. Just to put it
simply, that's just how it works. If you
can make it so that your thumbnail So
keep in mind when he made his video
title, I'm sure the first thing that
happened was in his head, he visualized
what that thumbnail would look like,
right? And now it works the same way for
the viewer. So for the creator, they
already have their title first, right?
He doesn't create the thumbnail and then
create the the video topic. That just
doesn't make sense. So, he has his video
topic and based on his topic and title,
he's going to imagine as the creator
what the title what the thumbnail will
look like based on his like learning
thumbnails, right? You need to learn how
thumbnails work first. And once you have
those mastered, then you'll naturally be
able to do that where you think about
your title and then boom, you just in
your mind, you know what your thumbnail
should look like. And then for the
viewer, it's the opposite. Once they see
your thumbnail, they should be able to
guess what the title is. And you need to
make sure that both of these are true.
So, you need to master thumbnails enough
where you can just know what your
thumbnail should look like from the get-
go and then make it so that your
thumbnail is in fact so good that the
viewer can guess the title. Now, just to
keep it consistent, I'll probably go
back to Mr. Beast's channel a few times
because he has some great examples of
pretty much everything I want to talk
about. Now, I do keep in mind, of
course, his isn't a faceless channel,
but everything really does apply the
same. I promise you, I can make an IRL
thumbnail, a faceless thumbnail,
whatever it is, and using the principles
I know it'll work for all of them. Now,
the first key thumbnail rule is going to
be text. Now, text in your thumbnail is
bad. Like I said, you shouldn't be
rephrasing your title in the thumbnail.
That's what the title's for. You don't
need the title in the thumbnail and in
the title. That just doesn't make sense.
Now, if having text in your title is
going to help you uh guess what the
title is, then that's good. Now, most
thumbnails don't need text in it. But
going back to Mr. Beast, for example,
you have right here day 94. And this
because of this, I can guess that his
title is going to be talking about
surviving a 100 days. Like because of
the the text here, it allows you to
guess that he's saying surviving uh 100
days. Now, if this text weren't here and
it was just a guy tasing him against a
wall, maybe I would think it's something
about who can survive the longest
getting tased or something. I'm not
really sure to be honest because that
that's what I'm saying. If that text
wasn't there, it wouldn't be super
clear. So, just because of that text,
that text actually helps so much to make
me guess what the title is going to be.
Here's another example right here. He
has before and after. Now, does he have
before or after inside of his title? And
based on this thumbnail, I immediately
would be able to sell see before and
after. The before is gross water. After
is clean water. You know, he's spitting
it out. He's drinking it. So, this is
before, this is after. What could the
title be? I didn't even read it yet, but
I absolutely guarantee you it's going to
be something about clean water. So, 2
million people get clean water for the
first time. There you go. Makes sense.
And then, for example, you have this one
right here where he doesn't need text.
What text would he need here? The title
is world's fastest car versus cheetah.
Now you have Mr. Beast and clearly it's
like a jet engine car and you have a
cheetah and the cheetah looks like he's
ready to race. This one I probably would
guess exactly the same thing as what the
title is. I don't know if I would have
guessed world's fastest car but the
premise is the same. Fast car versus
cheetah. And why would he need text
here? You know having uh you know day
something wouldn't make sense. Having
before and after wouldn't make sense. So
because there's nothing that's going to
help you guess what the what the title
is and you can guess it without text.
So, if you can make a thumbnail where
you can guess what the title is without
text, do that. But in a case where
you're doing like survive a 100 days or
something that's like before and after,
by putting before and after, that helps
you understand. And by putting day 94,
that helps you understand. Um, and in
this uh video, for example, he doesn't
need text to help you understand what
the title is. So, he doesn't put text.
And really, if you just look at any of
his thumbnails here, the you know, the
the thumbnail isn't rephrasing the
title. The thumbnail and the title work
together. It's like if this thumbnail
right here doesn't make you click on the
video, maybe the title would. And they
work together. They're two separate
things that work together to make
somebody click on the video. You need to
understand that. So although text is
bad, like I said, you can use it if it's
going to help people guess what the
title is without rephrasing the title.
For example, by using before and after,
but his title did not have that in it.
Now, if you do have text, you want
maximum one to three words or none at
all. We go back to Mr. beast page and
let's try and find a title that has more
than three words of text. So day 29
because it's like with a number I'm just
going to say this is one word day 94
this is one word before after this is
two words you got two words here two
words here one word here one word here
one word here and I'm just going to keep
scrolling and scrolling uh and I have
not like scrolled and scroll like this
directly through Mr. channel. It's not
like I used his channel to make
everything I know about YouTube, but I
know that he knows what he's doing to
the point where I would be very
surprised if it's the case. No, I
thought I saw this and I almost thought,
but that's only two words. And right
here, we got eat here, get $10,000, and
we have free food. The free food is part
of the sign, though. So, he has three
words. So, oh, this actually still isn't
more than three words because this is
part of the the signage of the building.
If you want to count this, sure. But
then that took a while, a while to
scroll. And even then, I still think
that wouldn't actually count, but you
get what I mean. Now, you want limited
subjects. Now, subjects are just the
main point of your thumbnail. So, the
subjects can be mainly it's just going
to be like characters, people or
characters or something like that. And
you want one or two subjects. You don't
want more than two, but you can have a
group count as one subject. So, what do
I mean by that? Now, if we scroll
through any of his videos, this has two
subjects, right? Two people here, two
people here, two people here, one person
here, two people here, two people here.
And those aren't even as good
thumbnails. Those are pretty old. Look
at his newer thumbnails, which are
clearly not a lot nicer. You got two
subjects here, two subjects here, one
subject here, two subjects here, one
subject here, two subjects here, two
here, two here, two here, one here, one
here. And now you might see this. Oh,
but there's 100 subjects here. And no,
you actually only have two subjects here
because if you look, groups can count as
one subject if uniform. Meaning, if
they're all dressed the same, they look
the same, then it can count as one
subject because how else can you
represent a group? Now, here's a
channel, for example, that uh one of my
students is running. And here's another
example. What if a modern destroyer
fought at Midway? This video has 800,000
views. And as you can see, there are two
subjects. But you might say, "Oh,
there's a bunch of these subjects, and I
actually helped him create this
thumbnail." And really this is not the
case. All of these planes are exactly
the same. Now this would be really bad
if he did like 20 different types of
planes. But there it's this is done on
purpose that they're all the same plane.
That's not to be lazy. That's done on
purpose. So the planes themselves are
one subject to show a group. By putting
a bunch of these is showing a group.
Same thing here with these ships. It's
showing a group of ships. Same thing
here. You got a group of these little um
I don't even know what you would call
them, but it's it's they all are exactly
the same. Same here with these planes.
Same here with these soldiers. Same here
with these boats. So, you get what I
mean. And if we scroll on Mr. Beast, I'm
sure we can find more that have a group
to show you what I'm saying. So, yes,
this is a group. Once again, look here.
We have two subjects, which is him in
the group. This one I would actually
almost consider three subjects. So, he
broke this rule a little bit here, but
in general, look at these people.
They're wearing the exact same pants,
shirt, feet, and the only difference is
their faces to show that this is a group
of people because this wouldn't make
sense with humans to have the same face
on all of them. So the their clothes are
the same. So you can see that this is
just one subject. And then on the right
here, you have like less of them showing
that, you know, they're slowly fading
away. So here he actually has three
subjects. Here he has two subjects, him
and the mummy. But here, once again, two
subjects because this group of people,
they're all wearing the clothes. So, I'm
just going to highlight um you know,
subjects where they are groups to show
you what I mean. Right here, a group
subject in the background. Here we got
another three subjects. One, two, three.
But either way, he's using the group
thing I'm talking about. In general,
like I say, I I always say use one or
two subjects. Here we got the group as
well. Here's a group of houses. Here's a
group as well. And I'm going to be
honest, I think the reason that Mr.
Beast sometimes has three subjects is
just because he has to put his face in
every thumbnail. So, for example,
there's two main subjects here. And then
he just puts his face so that you know
it's a Mr. Beast video. So, in general,
I feel like that's why he's breaking the
rule. But for anybody watching this,
just in general, always have one or two
subjects. And a subject can be a group.
Now, take up space. Make sure nothing is
cut off. All subjects should be as large
as possible because remember, most
people are viewing on their phone,
right? I got my phone right here. A
phone is really tiny. When I go on
YouTube, look how tiny these thumbnails
are from what you're looking at right
now. And then it's even tinier if I'm on
the suggested of a current video that
I'm watching. And some people have even
smaller devices than that. Some people
have bad vision and a small device. So
you got to keep in mind, make everything
as big as possible. So your two subjects
should take up space on the screen.
There shouldn't be big areas of the
screen that aren't taken up. And then at
the same time, nothing should be cut
off. So going back to Mr. Beast, for
example, he's taking up as much space as
possible. He has this guy right here.
His face is huge. Mr. Beast's face is
huge. and he's not like cutting off this
guy's head at his forehead or something
like that. And if you just look at any
of his thumbnails, you'll see what I
mean by taking space. Like try and find
empty space. Let's say this cheetah
thumbnail, right? The cheetah takes up
the entire left half of the screen and
the right half of the screen is Mr.
Beast and then this car, right? Just
he's taking up so much space. There's no
empty space in any of these thumbnails.
Literally just like I'm going to scroll
through, try finding empty space. And in
none of these does he have like their
heads cut off or anything. Obviously, he
cuts it off at the shoulder level.
That's pretty standard. But just in
general, he has no free space in really
any of these thumbnails. This one, he
has a little bit of free space, but this
makes sense honestly for this video. But
in general, he takes up as much space as
possible as he should. Like for example,
this thumbnail is really great. I really
like this thumbnail a lot actually. This
$1 versus $100 million car. And he's
taking up space perfectly. You know, the
the it's cut off right at the top of
like right like a little bit of space
right above his head. It's cut off right
under his shoulders. And then he has,
you know, these taking up as much space
as possible. So that's really important
as well. And the thing is, if we make
this really tiny, like we zoom out, the
thing is like even from out here, you
can see exact cuz this is what it's like
on mobile. You can see exactly what just
about all of his thumbnails are. And I
guarantee you that he does this. Like
Mr. Beast is doing what I'm showing you
right now, making them really small,
making sure he can see everything or
people on his team, whichever. Now,
although these three are very important,
this is going to be extremely important.
And it's hard to be like, oh, one of
these is more important than the other
because they're all just so important.
You really got to understand all of
these. And this is the color strategy,
which is just use color wheel opposites.
So, if you have one subject, you need
two colors in your thumbnail, right?
Because you have the subject plus the
other colors, the background. If you
have two subjects, you you should have
three colors because you have the two
subjects colors and then the background.
And then the thing is right here, it
says that a subject can be text. Um, in
general it can be if the text is like it
just depends on the type of thumbnail.
In most situations, uh, subjects are
going to be objects or people like how I
just showed with the car and him as the
person. So text isn't typically a
subject. And as a beginner, if you don't
know understand how that would work,
just ignore that because it doesn't
really matter. But in general, text uh,
can be black or it can be white or it
can be like white with a black outline.
That's pretty standard. But then for
your colors, like I said, one subject
means two colors, two subjects means
three colors. So, I'm going to show you
exactly how that would work. So, I
really like this color wheel. Whenever I
I'm making a thumbnail, I always just
have this open on my second monitor.
Even though I know this by heart now, I
still just have it open because I like
the arrows. This just makes everything
very easy to understand. So, if we open
this up here, I'm going to show you
exactly how Mr. Beast uses this color
wheel. So, let's take this thumbnail for
example right here. Click this video to
feed one person. So, I can make this
thumbnail big here. And we can see the
colors he's using is blue, yellow, and
red. And then his own shirt is white.
Now, why is he doing this? We can use
the color wheel to find out. What do you
notice about these bagels or whatever?
They're they're very saturated. They're
a yellowish color. They're kind of like
right in between yellow and orange, but
we're going to say it's yellow cuz I
mean, they look pretty yellow. And he
has in total in his thumbnail, he has
three colors because white isn't going
to count as a color. Obviously, any skin
colors aren't going to count as a color
cuz they're humans. So, we got the bowl
here, we got the bread here, and we got
the shirts. So, there's three colors:
blue, yellow, and red. Notice something
about the color wheel. Blue, yellow, and
red almost form this triangle here. So,
because there's three colors, it's here,
here, and here, which are all primary,
right? If for some reason this go uh
this bowl was green, then the kids would
probably have purple shirts, and then
this bread would be orange. Now, that
probably doesn't make sense cuz super
dark orange bread would look a little
bit weird, but you just to give the
example what I'm trying to say here.
Here's another thumbnail here where he
has blue and orange in this. He has two
main colors here, which is orange and
blue. Notice how orange and blue are
exact opposites because he has two
colors here instead of three. So that's
why he put himself with an orange vest.
Now, if we're in a world where water was
green for some reason, obviously it's
not, but let's say in the in this world,
water was green, then he would be
wearing a red vest here. Now, you can
take really any big channel. Here's like
the infographic show, for example. And
if we load his thumbnail, you can see on
the left side here, he has the blue
background. on the right side here, he
has the orange background because blue
and orange are contrasting. Now, just in
general, it's pretty simple, right? If
you have one subject, have the one
subject, choose their color, what would
make most sense for that, and then make
the background the opposite color on the
color wheel. If you have two subjects,
then do the triangle, right? You want
the two subjects, choose your main
subject, what color they'd be. Then you
have two options for the second subject,
choose that. And then the third color
would have to be the other, you know,
part of the triangle, right? So if your
main subject is wearing a green shirt,
your background should be red.
Realistically, it's probably like you
have a red shirt and a green background.
If you have two people, right, and one's
wearing a blue shirt, one's wearing a
red shirt, then you're going to have a
yellow background. So your colors are
kind of forced based on how many
subjects you have, right? If I have one
subject and I don't know what the color
to be, but let's say my subject is a
blue car, right? If my subject is a blue
car, then and it has to be a blue car. I
don't have another choice. Then my
background has to be orange. Now, if we
go back to the why it sucks to be born
as niche, you're going to see a lot of
these thumbnails where you have a white
background. And it's not just this
niche, but there are many of niches
where when you have like these kind of
cartoon style thumbnails, or there's
just a lot of niches where you'll have a
white background. You'll know based on
if your competitors are doing this. But
if your competitors are doing this, this
is where you have the exception where
you don't have a background. Meaning, if
you have one subject, choose one color.
And then you don't need a contrasting
color in that case. If I had a subject,
let's say they're wearing pants and a
shirt and I only had one subject because
the background was white in the niche
that I'm going for, I'd probably make
his shirt color and his pants color.
This is just a specific scenario. I'd
make them opposite colors, right? So, if
he was wearing a red shirt, then I'd
give him green pants. Now, if you have a
white background here and you have two
subjects, then just make the two
subjects opposite of another. One
subject should be blue and one subject
should be orange or green and red or
purple and yellow. You get the point. So
in general, this is how it works, right?
You got one subject, you got two colors,
and based on your one subject, your
second color has to be the opposite
color. Two subjects, then it would be
that triangle. Um, but if you're in the
case where your niche, you have just a
white background, then one subject would
be one color, two subjects would be two
colors, and they're, you know, they're
uh opposite of each other. Now, just a
general tip. Your thumbnails must be at
minimum the same quality as your
competitors. So, a lot of people will
show me thumbnails and be like, "Is this
a good thumbnail?" And I just look at it
and I'm honestly just in disbelief that
they're even showing it to me. So, if
you if you're a beginner, you really
don't know. Take your competitor's
thumbnails and take your thumbnails and
show them to just random people. And
it's even better to ask people that
don't know much about YouTube, for
example. So, just show both and don't
say which one's yours and have them pick
which one's better. And if they if yours
isn't getting picked at least 50% of the
time, then you are doing something
wrong. And if you join the Tube Gen
Discord server, there's an advice
channel in there. Um, so if you want to
send a message, I can reply to it. So if
anybody wants to just talk to me, but
I'm not in there 24/7, obviously. So
just in case if you really don't
understand, I can always take a look if
necessary. But either way, make sure
your thumbnails at minimum are the same
quality as your competitors because you
got to keep in mind they had the time
advantage on you and the fact that their
videos are already out and yours aren't.
Now, the walk away method, just in
general, walk away from your monitor
until the thumbnail is tiny. Can you
still clearly understand everything and
guess the title from your thumbnail? If
not, that is not good. Or another way is
you could just zoom out really far like
I showed before. But in general, once
you make your thumbnail as well, you
should also ask random people. Send your
thumbnail to random people and be like,
can you guess what the title of this
video will be based on this thumbnail?
And if they're if most people are
getting it right, then you know you did
a good job. Now, we have our niche
selected here. So, I'm going to show you
guys me making the thumbnail for this
niche. But this is completely AI. This
niche is completely made with AI,
including their thumbnails. So, I'm
going to just copy my competitor's
thumbnails here. And with these AI
thumbnails, the thumbnails don't follow
exactly the same rules that I just went
through because they are sleep story
channels. For whatever reason, not every
single niche is going to need super
colorful thumbnails like this. You know,
you're going over something gruesome,
something from the past. This type of
thumbnail makes more sense. But in
general, those rules apply 99% of the
time. So, in the Tube Gen course, I'm
going to show um the other two channels
where I will definitely be going over
everything I just showed you. But in
order to make a thumbnail, AI thumbnail,
you can actually do this on Tube Genen
because if you go to AI tools here, you
can press on the thumbnail generator,
which is how I was loading these
thumbnails in. We can paste this, press
this load button. Now, we have the
thumbnail. You can press analyze, and
it's going to pretty much use AI to
create a description for you. So, now we
got the image description here. And then
we can generate the thumbnail. So I
definitely don't want to generate
exactly the same exact thing. So we're
going to look and see what we can do to
change this up. I literally just changed
the skull from right to left. And now
we're going to generate this thumbnail.
And here's the thumbnail that it spat
out. As you can see, this is like in the
exact same style here. However, this
isn't taking up enough space. So I'm
going to go back and fix up the prompt
to make sure that this is taking up
enough space. So I'm adding in show the
doctor from the shoulders up. Have them
take up most of the right side of the
thumbnail. And then while the skull on
the left, then I'm just adding up
shoulders up as well. Have him take up
most of the left side of the thumbnail.
So there we go. This did exactly what I
wanted to and it fixed up the thumbnail.
So this looks great. Now we zoom out. We
can see what's going on. This did a
great job. And I literally spent less
than a dollar to generate both of those.
So I I spent like 50 or something cents
like that um to generate my thumbnail.
And I didn't have to wait for a
turnaround time from a thumbnail artist
or anything. So, so this is why this is
super great, especially for copying
competitors thumbnails. And this works
in literally any niche, assuming it's
not using like real people's faces. And
even then, we're going to add that at
some point. So, now just because we have
the thumbnail done does not mean we are
done because we still have the AVD,
which is the average viewer duration.
And if your AVD is bad, guess what? You
might start getting impressions because
you have a good title and you might get
some more impressions because you have a
good thumbnail, but you might be getting
1,000 views max if your AVD is just not
good. So, I'm going to go over how to
make your AVD uh AVD good. I'm going to
go over the target AVD that um I've seen
perform well. So, just in general, if
you have an 8minute video, and 8 minute,
by the way, is the minimum I would
recommend making your long form videos.
And the reason for this is because once
you hit that 8 minute mark, um you're
going to get mid roll ads in your video.
So, if your video is literally 7 minutes
and 59 seconds versus you have the exact
same video, just 1 second longer and
it's 8 minutes. Here is the difference.
On the 7 minute 59 second video, YouTube
is going to place an ad, I believe, just
at the start of your video, maybe at the
end of your video, but there's going to
be like one ad, I believe, is the way it
works. One or two ads in the video. To
be honest, I'm not even completely sure
exactly how many ads are placed because
I never do any content underneath 8
minutes. I just know that you do not
have the customizability to put ads
wherever you want. And this is a big
problem because your RPM is going to be
significantly different the second you
can manually place ads. And if you want
to, you can place a 100 ads in your
video. Just keep in mind when you place
ads, it has, I believe, between a 20 and
40% chance of being played. So if you
have, let's say, 100 ads in your video,
then 40 between 20 and 40 ads will play.
Obviously, you shouldn't have 100 ads in
your video, but that's uh just an
example. So with an 8minute video, a
good AVD is 45%. Like you should be
aiming for 45% minimum on your videos.
Now, keep in mind just in general when
you first start your channel, this is
your first video, second, third video.
It is pretty normal to see like 5% less
than thisish um because it can go up
over time. Now, it's a brand new
channel, YouTube's trying to find your
audience. So, if this is a little bit
lower on your first few videos, that is
pretty normal actually. But this is the
target once like you're already getting
impressions. Like if you got impressions
on your first two videos, it's like your
third video or so after getting
impressions should already start to meet
these goals. So, for 8 minutes, it's
like you should be getting 45% minimum
on your videos, and that's the goal. If
you're getting under 45%, obviously, if
it's like 44, it's fine. But this is the
goal. It's 45%. It's like when I press
that upload button, I want to see the
minimum as 45%. Otherwise, I didn't do a
great job. And then 50% would be great.
is like if I have an 8-minute video and
I got like a 51% AVD and that means
especially if I had a good title and a
good thumbnail to give me those starting
impressions. If I have a 51% AVD, I know
the video is going to blow up because
51% AVD is insane. Like based on your
AVD, that's kind of how much your video
is going to blow up. So it's like that's
the last stage and that's the stage that
can really expand your video to blow up.
So it's like you have a 45% AVD, that's
good. This just means it's getting
pushed in the algorithm. But it's like
if it's 50% and then you're, you know,
you pass the first few stages to get
into the algorithm here that we just
went over, then 50% you're getting shot
into the algorithm. Like this is putting
you into the algorithm. You know, your
video is going to continue getting
recommended. It's not going to like halt
it, right? If you if you had a bad AVD,
your impressions will halt. 45% they'll
continue. 50% they are going to
skyrocket, right? So with a 15minute
video, you get a little bit more
leniency. So I'd say around 40% is good.
That's the goal. and 45% is great. You
have a 30 minute video, 35% is good. 40%
is great. You have an hourong video, 30%
is good. 35% on an hourong video is
pretty great. If you have a 2-hour long
video, 25% is good. 30% is great. Now,
if you want to figure out the in
between, like you got a 12-minute video,
just go in between this. Like this is
very simple. You got a 20-minute video,
22-minute video, go in between these
two. So, I have these here. If you want
to write this down or you want to
screenshot this, this is a pretty good
reference. Um, of course, this is going
to depend on your niche as well, right?
If your niche just has a really really
high AVD like your competitors do, then
of course these numbers are going to
change, but this is pretty standard. So,
if we're not talking like all these
exception rules, um, this is like 80 90%
of channels. So, this is what I would
say is a good reference point. Now, you
might be asking, why are longer videos
winning here? Like why on a 120-minute
video can I get 30% is great but then
you know 45% is only good on an 8-minute
video right how how this is a 15%
difference and it's because right here I
wrote YouTube is more lenient with lower
AVD now here's the reason why on longer
videos because viewers still watch more
total minutes aka more ads right and if
we go to the very start of this whole
thing you know the core truth is that
YouTube makes money primarily through ad
revenue right So, if you're looking at
it from a business perspective, their
goal is simple. Have as many ads watched
as possible to maximize revenue. So, if
you have a 2-hour long video with a
great AVD, aka 30%. That means 36
minutes were watched, which is going to
be 5 to 15 ads viewed. Now, I typically
do an ad every minute 30 or 2 minutes
depending on the niche when I manually
place it. Like 0 minutes, 2 minutes, 4
minutes, for example. So, for me, 36
minutes would be 18 ads, which would be
somewhere between 6 and eight ads
watched. I just wrote five to 15 here as
a generalized amount. But if YouTube is
seeing okay the average viewer not
because right if somebody watched the
whole video like they're watching a lot
of ads but if the average viewer is
watching six seven or eight ads without
even clicking on a different video
because you got to realize once somebody
is done with the video let's say it's a
shorter video and they watch two ads and
they finish the whole video there's only
two ads in the whole video. they watch
that full video and then between them
finishing that video and going to the
next video, there's a very high chance
that the user is going to click off
because that they're done. They feel
like they're done with the content,
maybe they want to click off. So then
YouTube's just losing that viewer. So by
keeping them on a video that's longer,
they're essentially rather than having
them go to one video then go to then
have them risk losing that viewer
between going from the first video to
the second video. Right? If you have,
you know, six 10-minute videos or 20
10-minute videos, there's a much higher
chance somebody's going to watch a a
2-hour long video versus 20 10-minute
videos in a row, right? So, because of
that, that is why YouTube really pushes
long content. They're more lenient on
the AVD. And just in general, YouTube
likes pushing long content. Like, the
longer your content is, the better. And
something that I didn't write here, but
this is a big mistake I see because I'll
tell people this and they will take this
so the wrong way and they make their
scripts longer. They add more filler
words. It's like almost like when you're
in school and it's like, "Okay, you got
to have a 3,000word essay and then your
essay's 2,500 words, so you just go in
and add stuff to your script." No, that
is not what you should be doing. You
should be copying your competitors. And
if you upload longer content than them,
you're going to do better. But that's if
you add more content. Not take the
content that you would have had and then
just add filler, but adding more
content. So let's say you have a
15-minute video, you don't just go in
and make that 15-minute video longer by
just adding more to the script. You add
another section to the script. So you
add more content. So pretty much what
you should be doing is just in general,
if you want a good AVD, you need good
pacing. So you need to be able to create
videos where it's not filler content
like everything is like snap snap snap
getting to the point. It's uh whatever
your topic's about. You know, your video
is not filler words. It's not filler
content that doesn't relate to the
video. You just add as much content as
you can. And your goal should be to
squish that as much as possible because
the more rapid paced your content is,
the better the AVD is. Um so if you can
take a topic, let's say we're doing the
history of America, we want to take the
entirety of the history of America and
make that as small as possible. And if
if we can make it as small as possible,
like it literally cannot be shorter,
otherwise we would just be losing
content. That's kind of the goal. So, if
your competitors do 15-inute long videos
and you can get enough information on
the history of America where when you
squeeze it down all the way it's 20
minutes, that's the goal. You don't do a
15-minute video and then try to extend
it. That's a really bad idea because
then you'll get low EVD and you think
you're cheating the system because
YouTube likes longer videos and then
because your AVD is bad, it doesn't
matter that your video was longer. And
just in general, title and thumbnail do
impact your AVD because when your video
delivers exactly what the title and
thumbnail promises, viewers stick around
longer, which that's not a surprise,
right? You get better retention if the
thumbnail, the title work together,
right? It's not like a totally different
thumbnail to the title and then that's
what the video is about. If everything
all three of those actually work
together, not and aren't like separate
entities that are totally unrelated,
then guess what? If somebody is seeing
the title they pressed on the video and
that's the video is exactly what the
title said, they're going to stick
around. And if somebody only looked at
the thumbnail and pressed on the video
and it's exactly what they thought it'd
be, they're going to stick around. But
guess what? If they click on it and it's
not what they expected, they're going to
click off. which even if a lot of people
end up watching your video, when you
have kind of thumbnails or titles that
are misleading to what your video is
actually about, what ends up happening
is yes, maybe even if your content's
good, a lot of people will watch the
full video, but enough people will just
click off in the first 10 seconds that
your AVD is going to lower a lot because
it's the average, right? It's the
average viewer duration, not just the
one time who viewed the most video
duration is the average. So, if you got
a 100,000 views, that's accounting for
people who watch half the video, the
full video, just the first 10 seconds.
So, you got to keep that in mind, which
is why your hook is really important
because if your hook is so bad that
people are clicking off in the first 10
seconds of your video, that's just
impacting your AVD so negatively. Now,
how do you structure your content? Well,
this is pretty similar to the
thumbnails. Literally, just copy
everything your competitors are doing.
And in a niche like the AI niche that I
just showed you guys, I'm going to start
and I'm going to show you guys me
creating that video. But what I'm about
to say doesn't apply to the niche I just
showed you guys. But in general, like if
it's a 10-minute long niche, like the
niche has average 10-minute videos or
20-minute long videos. I'm not even
joking. The amount of times where I will
get a Google document or a physical
notepad and I'll watch their entire
video multiple times. I'll watch like
their most popular video or I'll watch
their outlier video, right? You sort by
latest and then watch the uh the outlier
video. And what I'll do is I'll watch
the first minute and I'll write 0 to 60
seconds. Here's what happened. Here's
what happened. And I do that for enough
of their videos, multiple videos, I'll
look at maybe two, three, four of their
outlier videos. And I'll try and find
the structure. Okay, their intro is all
on average from zero to 10 seconds of
the video. It's only 10-second long
intro. Then the first segment of their
video, the first part of the topic
they're talking about is 10 seconds to
let's say 1 minute in. Then topic two is
from 1 minute to 3 minutes 47. Like I am
telling you, I do all of that. I add
extra notes. Like they do this little
edit editing gimmick every like 30
seconds. They do this, they do this. And
like the more de the more you do it
right, you take three or four of their
outlier videos. And this might sound
like BS, but I guarantee you to
whoever's watching and is taking this
business seriously, the people that do
this are going to succeed. And if you
don't do this, there's a much lower
chance that you succeed. I mean, if
you're this far into the video, maybe
you're good anyways. But trust me, if
you do this, you'll see a big
difference. I promise you, I've done
this several times. and I write out as
detailed as I can all the sections,
everything that happens, all the little
things I can notice. And then I analyze
all of the documents and create a
structured template. And that's going to
be sent to if I have an editor, the
editor, or it's going to be used for
myself uh when I go and create videos.
And the goal is literally to just copy
your competitor's um style exactly
because if they're getting views,
they're doing something right with their
AVD. So if we can mimic their AVD, then
we should be good. Right. Now, inside of
TubeGen's niche finder, what I can
actually do is I can actually just
search up his channel at. So, I just
took his at here because I lost it. I
refreshed the the niche finder. You can
search up the channel, and we still have
this similar channels button. If we
want, we can press this. But what I
really like is this button right here.
Copies down. Now, if you have niches
that you want to bookmark, you can
bookmark them to see how they're doing.
Let's say by their next upload or
whatever. And then, you know, once
you're back in your search here, you can
check the bookmarks. But pretty much
right here, there's this button here
that says copy style. And when I press
this, it's going to load for like 10
seconds because it's doing something
really cool. Now it says successfully
created style. Uh I can't even pronounce
this because it's not in English. But
now we go to AI tools, go to the YouTube
automator, or you could just press on
this right here, the logo. And this
takes us here. Now, if I press on this
red style button, I have a lot of styles
here. And you can create a new style
and, you know, put in the name, add in
reference videos, and this is pretty
much going to download all of their
YouTube transcripts, look at their
latest videos, their outlier videos as
well. and it's going to pretty much
create a style that has the same word
count. It uses a similar AI voice and
pretty much you can make the style
yourself. You can name your style
whatever you want. Add reference videos
and it's going to copy their scripts,
you know, uh, put whatever word count
you want. But by copying their style, it
actually makes the style for me. So, if
I press the edit button here, this is
what it automatically did. It put the
style name as a channel. It put the word
count to their average word count. It
put the right language. And it even
chose a voice for me that's the most
similar to their voice. and it put their
two best outlier videos right here and
it just did everything for me. Like I
didn't have to do anything. Like
literally I just went here and boom, I
can already go and create my script. Now
I'm going to press on here, press
generate title by channel URL and I
literally just copy and paste their
channel URL and put this right here. Now
this gives me a bunch of titles, but
honestly because I have no idea what
these titles say, I don't want to, you
know, try and read them. So I'm just
going to go to his channel, go to his
latest videos, and go to his latest
outlier video, which we already
discussed was this one. We already
created the thumbnail for it, right? We
have the thumbnail right here. And then
I'm just going to because you can
manually put in a title. You don't have
to use the title generator. It's more
of, you know, if you just feel like it.
Uh we can turn on web search or whatever
we want. And if we want to listen as
well, by the way, to this voice, I'll
play it so you guys can hear it.
>> And just so you guys have a generalized
idea, for an entire like two to three
hour long video, the estimated script
credits with premium, this is less than
like this is like $25 for the entire
script. Imagine you tried getting an
actual script writer. Just for
reference, an average script writer pays
like or sorry costs I think typically I
do around 20 to $30 per thousand words.
So if it was $25, that'd be 425 for the
script. Obviously this guy's not using
um a script writer either. He's
definitely using AI. Maybe he's using
Tube Gen to be honest with you. But then
all we have to do is generate. So
literally it was so quick. I went from
the niche finder, right? I copied the
style by pressing the button and all I
did is press the style. Now this is
green. And then I copy and pasted his
title. So from going to the niche
finder, I got to this point. You could
do this if you wanted to in less than 10
seconds. Obviously, you should be
double-checking stuff, making sure you
like the style, voice, and all that. But
I'm just saying like it it's pretty
quick. And then all you have to do is
press this generate button. No prompt
needed, no nothing because Tube Gen does
everything for you, including reading
their transcripts, making yours exactly
the same. Within 10 seconds of me
pressing the generate button, it's
already like 1,000 words in, and it
writes pretty quick. We're already about
to be at 1,100
now. But yeah, I mean this is a
three-hour video, so it is going to take
a little bit to write it. But this
shouldn't take any longer than like five
minutes. Now that our script is done,
and I can't read any of it because it's
in German, but I quite frankly don't
care. It is 17,200 words, which is only
100 off of 17,00. That is pretty good.
Now, all we have to do to create the
voiceover, it's not like we got to, you
know, copy and paste that, open a new
tab. Nope. You just press this button
right here, and it's going right to
generate our voice over, which is super
super fast. The entire voice over will
probably be done in like 5 minutes. So
now our voice over is done. It's 5
minutes off of being or actually four
minutes off being 3 hours long. Let's
take a listen to it.
>> Yeah, all these Germans, they going to
be falling asleep to this content and
I'm going to be collecting that ad
revenue. As you can see, this just auto
downloaded as well. Now we can actually
go over to generate images and once we
press this, it's going to open up a
dashboard here and we have a ton of
options we can choose from. You can
upload your own image style. It looks
like they're just using a painting image
style. So, I'm not going to use custom
image because it does or sorry, custom
style because it does take longer to
load the images. So, I'm just going to
select painting here. And it looks like
he's using an image every 5 minutes. So,
for a 3hour long video, that's 175
minutes. So, I'm just going to set the
number to 36 to make this around every 5
minutes. And we can even press the
animate option and animate the first few
if we wanted to. But in this case, our
competitor isn't doing that. So I don't
see the need to do that. You can also
add additional context if you want to
say make sure all the people in the
images are wearing a hat or something.
Then we just press this generate prompts
button. But before that, in case
anybody's interested, you could also
turn on advanced mode here. And then
make segments. So from 0 to 1 minute,
you have 20 images. And then from 1
minute to the 3 hour mark, you have 20
images. So that's like a lot of images
in the start, etc. But there's a you can
press this button here. And you know,
there's a whole entire tutorial on how
to use this as well. But we don't need
to do all that for this. For this, we're
just going to press generate prompts.
And we're going to press continue. And
just so you're wondering, for the
three-hour long script, three-hour long
voice over, plus all of the images every
5 minutes in here, this is probably
going to cost less than $10 per video.
Even if we uploaded a video every single
day, which our competitor here is not
doing at all. He's uploading a video
once or twice a week. So, in this case,
that a twice a week would be, you know,
maybe $20 a week. This would be less
than $100 a month to run. If I want to
do every day, this would be maybe $300 a
month to run. And this guy's channel has
probably made like 15 grand or something
like that. And it's barely barely two
months old at this point. So, you know,
the profit margin there. Somebody do the
math. It's got to be like very very high
because 10% of 3,000 is 300. So, it is
like significantly over 90%. It's like
97%. So, pretty much what that generate
prompts button did is first of all, it
gives us our very first image here. It
also gives us the prompt it used to
create this image. So if we want to, we
can press download image or we can press
regenerate and we can type in the prompt
here or change it. You know what I mean?
And if you press this arrow here, it
tells you what part of the script you're
using. So it uses this whole section.
Keep in mind if you did an image every 5
seconds, it would be like one sentence
per image. But because this is five
minutes, it's summarizing this entire
section into one image. Uh I don't know
what it says because it's in German.
Like I said, I'm going to stop saying
that. But um but that this would be in
English if you did an English channel.
And then if you want to this is pretty
much to say hey do you like this image
or would do you want to go back because
you know you pretty much just spent like
1 cent doing this or you know do you
like it and you generate the rest. If
you want to as well you can press the
arrow here read the script that it's a
part of the script that it's using and
you can change the prompt if you want.
So if you can pretty much view the time
stamp. So this is from 433 to 8:41. You
can view the timestamps, view the part
of the script, change the prompting. But
in my case, I already know that this
platform works and this is very simple
type of channel. So I don't really need
to do all that. I can just go ahead and
press generate 35 more images. And now
it's going to take all these prompts,
generate the images for me, and it's
actually going to time them out for me.
And if you don't know what that means,
you're about to find out once this is
done generating, which it's already 42%
done. Because it's only 36 images. This
is going to take less than 1 minute 100%
to generate all of them. And if I scroll
here, I can actually see all the images.
Now I can regenerate whichever ones I
want. If I want to change up the
prompting, I can press here and it shows
me which part of the script. It tells me
the time stamp. And now imagine, for
example, if I want to put this from
270210
to 3233.99
and I have 36 of these. Now imagine I
had 200 images, like I was doing a
faster paced video, I'd have to go in my
editor, do from 0 seconds to 7.39, and
that would probably take multiple hours.
Um, which is why we have this render
videos button, which pretty much when
you press this, it's going to take all
of the images and make it this time
length. So, it's going to make, you
know, this image, for example, it's
going to make it what? It's going to
make it 5 minutes, 21 seconds, and 89
milliseconds or whatever the exact
number is. It's going to render all them
out. So then that way, I'll have a
folder of all these just images that are
now turned into exactly timed videos.
And then you can literally just drag all
of the videos into your video editor and
it will be perfectly timed to match your
voice over. Now, after pressing that
render videos button, we get a bunch of
different things inside of this folder.
So, this videos folder, however, is
going to have what we're looking for.
Now, obviously, you get all this other
stuff which you might not need, of
course, besides the voice over, but we
already downloaded that before. So, this
is all pretty much just backup stuff in
case you need it. So, we go in this
videos tab, and then we are going to
literally just drag and drop this,
right? We're going to drag and drop it.
And as you can see, this is now in my
timeline. You can use any editor for
this. We're actually going to be
creating a tube gen editor soon. So, you
don't even have to have an editor, but
this could be on Da Vinci. This could be
Premiere Pro, Sony Vegas. Literally, any
editing software. It really doesn't
matter cuz you're just putting this
stuff together. Now, let's just grab our
voice over uh from this folder. I mean,
we have it in our downloads as well, but
this works, too. And as you can see, now
that I dragged it in, this is at the
exact same ending point. And although
this and this is perfectly timed. So, as
you can see, if I play this, this is
what it's going to look like.
Now, what I'm going to do personally is
look for one of these longer videos
here. Let's say this one. And in most
editors, you can do this where we can
take the scale, add a timer, the
position, and then just go to the end of
this. And then we can maybe make this,
you know, 135. So, it's zoomed in. And
we can make it go to the top left, for
example, like that. And now if I mute
the audio and just like skim through
this slowly, it's slowly zooming in and
moving just to have something for the
viewer to look at, you know, just so
it's not a flat image. And then we can
just copy and paste this motion. Once
again, like I said, once we have a video
editor in Tube Gen, you will be able to
do this as well, just with the simple
press of a button. But let's paste that.
And now, as you can see, if I skim
through this whole video, it's going
between. And then it's as simple as
pressing, for Premiere at least,
pressing Ctrl D. And now what that does
is that makes it so everything is faded
into each other. So as you can see if I
go over this it now fades. So
everything's zooming in then it fades.
If I go over it slowly you can see and
it I think that what took less than 15
seconds to add all the effects and
transitions and the whole video is done.
Now I would export it but I'm going to
show you guys just what this looks like
with this slowly moving and with the you
know the voice over and the fade in. So
it looks like this.
And as you can see, I'm not going to
play the whole thing, but it was slowly
slowly. It's it's moving very slow, of
course, because these uh images are
pretty much a few minutes long each. But
now, as you can see, we have a whole
3-hour long video. And it's not like it
took us 3 hours to make that video. It
took us 15 minutes to make the whole
3-hour long video, including going from
finding the niche, pressing on, you
know, create style, etc. And as I
mentioned before, with a Tube Genen
subscription comes with a two times
longer version of this video where I go
in things even more in depth. So this
channel was made entirely with Tube Gen.
I'm going to be showing a niche that,
you know, you can hire an editor for,
how to hire an editor. I'll show you
live how to do all that stuff. And like
I said, this all comes with a
subscription. And the most most
important thing, I'm going to be showing
you some stuff that I probably can't
even say on YouTube. So I couldn't post
it here if I wanted to. And it's pretty
much secret methods that you can use to
get to pretty much boost your videos
into the algorithm. number one. Number
two, make sure you don't get banned on
YouTube ever. How to upload your video
and optimize and how to use your
statistics to further create more
channels and make better videos. I mean,
there's a whole list. I mean, think
about how long this video is, and it's
probably two times longer in the Tube
Gen course. And you get that with any of
the subscriptions. Same with the
nicheinder. And I hope if you've made it
this far and watch everything that I've
had to say, you're convinced at this
point. And if you've made it this far,
then you're lucky because I actually
have a link in the description that I'm
not mentioning till now that it's my
referral link so you can actually get
some money off of your first month with
TubeGen. Thank you guys so much for
watching this video. Peace.
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