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How to refine campaign information to get better influencer matches

By Aha

Summary

Topics Covered

  • Precise Campaign Details Boost AI Matches
  • Concise Business Intro Fits Influencer Audiences
  • Specific Audience Exclusions Sharpen Matches
  • Hyper-Specific Audience Drives Match Quality

Full Transcript

Welcome. In this tutorial, we'll show you how to refine your campaign information to get better influencer matches with head AAI. Head AAI matches you with influencers based on the

campaign details you provide, like your business introduction, key selling points, and target audience.

The clearer and more precise this information is, the better your matches will be. If the influencers you see

will be. If the influencers you see don't fully meet your expectations, it usually means your campaign information can be improved. Updating these details will significantly boost match accuracy.

Let's focus on the key areas.

First, your business introduction.

Provide a clear, concise description of your product or service. This helps the AI understand your brand and its fit with the influencer's audience.

Next, highlight your core selling points, the main features or benefits that set your product or brand apart.

For example, Head AI's influencer marketing automation handles the full process of influencer discovery, outreach negotiation contracts viral

content ideas, publishing, and performance tracking. Finally, define

performance tracking. Finally, define your core audience as precisely as possible. Clear audience definitions

possible. Clear audience definitions improve match quality. Here are some tips.

First, remove irrelevant audiences.

Excluding groups you don't want to target improves accuracy.

Second, be precise.

The more specific your audience description, the better the matches. For

example, marketing teams and companies of all sizes focused on brand awareness and lead generation via social, email, and digital channels needing centralized campaign tools.

Thirdly, be comprehensive. Include all

relevant audience segments to give head AAI a broad influencer pool. helping

scale your results. Ready to get better matches? Start by refining your business

matches? Start by refining your business intro, key selling points, and audience details. Watch your matches improve and

details. Watch your matches improve and campaign results grow. Let's get

started.

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