How To Start A One-Person Business With AI (From 0 To $1 Million)
By Dan Koe
Summary
## Key takeaways - **AI doesn't replace business fundamentals**: AI has not changed the core principles of business; you still need traffic, content, a valuable offer, and a customer avatar. AI only accelerates the speed at which these tasks can be accomplished. [00:19], [00:49] - **Outsource tasks you dislike with AI**: If there are aspects of your business you don't enjoy, like marketing or market research, AI can be used to outsource these tasks, allowing you to focus on what you're passionate about. [01:59], [02:04] - **AI requires specific prompts for results**: AI pulls from general internet data and needs to be made specific through tailored prompts and workflows to generate effective results; generic prompts will not suffice. [02:37], [02:43] - **Realistic income targets with AI**: While a million dollars is a clickbait term, AI can realistically help individuals achieve significant income goals like $50,000 to $100,000 annually by productizing services or selling lower-priced items consistently. [03:57], [04:04] - **Personal branding is key with AI**: A personal brand strategy focused on social media is crucial for generating traffic, as it's free, accessible, and arguably the best source of audience leverage, which is essential for business growth. [07:49], [08:09] - **AI for compelling offers and landing pages**: AI can generate highly detailed customer avatars and craft irresistible offers and persuasive landing page copy, significantly improving marketing efforts for creators who may not have extensive copywriting experience. [12:37], [14:16]
Topics Covered
- AI won't make you rich without business fundamentals.
- Outsource tasks you dislike with AI, but master your unique value.
- AI needs specific prompts to overcome its general knowledge.
- A million dollars annually requires $2,777 in daily revenue.
- AI can generate a comprehensive business strategy and offer blueprint.
Full Transcript
You probably clicked on this video
because you want a quick way to make
money. And I hate to break it to you
but you will never live in a world where
that is possible. There will never
ever, ever be a time when you can just
tell a bunch of robots to go and make
you money and you can sit back with your
same poor habits that you don't want to
change and do nothing. Not how it works.
The reality is AI hasn't changed a
thing. You still need traffic. You still
need content. You still need promotions.
You still need a valuable offer. You
still need a customer avatar. You still
need a landing page. You still need
copywriting. And of course, you still
need to understand all of those things
so that you can orchestrate them all
together. So, no, this video isn't about
some fancy new AI business model that
absolves you from learning every
principle of business. The only thing
that AI has changed is the speed at
which you can get things done. But
here's the cool part. I enjoy writing
content and books. like actually my new
book very small very short it feels good
in the hand uh it's called purpose and
profit quick read you can probably get
through it in a few seconds it goes over
a lot of my business and life's work and
transforming your relationship with
money philosophy that I think a lot of
you will benefit from if you like my
videos but that's what I spend my time
doing I like writing content I like
writing newsletters I like writing books
that's what I want to do every single
morning. That's my differentiator in a
lot of cases is my ideas and my
perspectives. People tell me that I'm
great at illustrating ideas, but I'm not
that good at tutorials, even though this
video is a tutorial. So, I'll do my
best. I do not, however, enjoy
marketing. I don't like doing market
research. I don't like generating
headline ideas. I don't like writing the
lead. I don't like formulating the
features and benefits and testimonials
and all of that stuff. Even though I'm
pretty good at it, I just don't like
spending my creative ability on that
thing. I like writing. Now, when you
don't enjoy doing something in business
when you have the resources to do so
you should outsource it. And now almost
everyone has the resources to do so. And
that's called AI. But the thing is AI is
not a good marketer out of the box. It's
also not a good writer out of the box. I
mean, it is by like general standards.
It's a good writer by specific standards
that actually works and gets you results
and a thing that not everyone can do
because if everyone can just type in
write me a book or write me a landing
page in AI, they're going to that's what
everyone's going to do. So, you still
need a way to stand out. AI has a swath
of general information that it pulls
from the internet that it's trained on
but it needs to be made specific with
specific prompts or workflows like we're
going to talk about. So, if you want to
make any form of money, be it a million
dollars or h 100,000 or whatever it may
be, you either need to become extremely
good at marketing and everything
involved in the money-making process, or
you need to find someone who is good at
marketing and everything involved with
the money-making process and use their
system with AI so that you can focus on
the things that you enjoy. This is very
similar like in the past, we would take
courses. You can take my courses
two-hour writer, mental monetization
those have marketing and writing advice.
But now, what if I train the AI on all
of those things so that they can write
or market very good? Of course, there's
downsides to this and you should still
understand marketing or writing in order
to get the best results. But, as you'll
see, for people that just don't want to
market or even don't want to write
content. Some founders don't care about
creative writing, and it's okay if they
outsource their writing and content to
AI. So, with all of that, I say you're
in luck because I've created an AI
system that can create better customer
avatars, offers, landing pages, and
sales copy than 99% of creators
businesses, and especially corporate
marketing departments. So, first, we
need to talk about how to make a million
dollars in general. Now, I'm just
throwing a million dollars out there as
a term that people love to click on
videos for, but the reality is most
people's lives would be changed if AI
could make them $50,000 or $100,000 or
anywhere between that. 1 million is just
like clickbait. So, let's break down a
realistic path to get to a million a
year. A million divided by 12 is
$83,333 per month. That divided by 30
so a month is
$2,777 per day. That's what we need to
make. And of course, it can be split up.
It doesn't always have to be like you
need to make that much in a day. There
can be highs, there can be lows, and
that's probably how it's going to
happen. Now, there are a few ways to do
that. You can sell $18 $150 products a
day. You can sell 111 $25 subscriptions
a day like to a software or membership.
You can land one $5,000 client for like
freelancing coaching consulting every
other day or land one $10,000 client
every 4 days or a combination of any of
those things or a lower price client
like a $1,000 client. Now, if you go the
client route to get to a million
dollars, you're probably going to need a
team at some point or you productize the
service. So, it's a good starting point
and we'll talk about that in a future
video where I actually go over I I say
you need to understand the big picture
of marketing, writing, etc. That's what
the next video is going to be about.
It'll be titled something like the best
business model to start for young
people. So, you can watch both of these
for like a full picture and I'll
probably just end up creating an AI
playlist because I have the 99% of
beginners don't know how to use AI yet
video that is either going out or is
already out. So, they'll all be in
there. Just watch those all together.
Now, if you go the product route or the
subscription route, you're probably
going to need a lot of traffic in order
to fulfill those things because they're
lower priced, right? $150, you're going
to need a lot more sales in order to get
to 1 million. So, how do you get enough
traffic to make that many product or
service sales? If you have a 2.5%
conversion rate on a landing page that
allows people to purchase your product
you need 720 people to visit that page a
day to make 18 sales on a $150 product.
So, for those that don't know how to
make money yet and are still the young
people who were like me and you just
like can't make sense of the process
that's how you make money. We're not
talking about crypto or investing or any
of that. You need a product. You need a
landing page in which people can buy the
product like you buy products every day.
How do you spend money? That's how you
make money. Then you need to get traffic
to that page. You need to get people to
view the page so that they buy it. Now
where do those 720 people come from that
visit the landing page? Social media
ads, SEO, or some other form of
influencer marketing or word of mouth.
So, if we assume that you're skilled at
social media, and yes, social media is a
skill, not luck based on an algorithm
you can get 10 to 50,000 views per
YouTube video, get 500,000 to 1 million
impressions on social media per month.
So, it doesn't matter what social media
channel you go. If you are decent at
social media, you can probably get 10 to
50,000 YouTube views and you can
probably get 500 to a million
impressions on other social medias like
LinkedIn, Instagram, Twitter, any of
those things. Those seem high if you
haven't started yet, but once you start
and start doing it and start getting
traction, that's not that's actually
pretty average. That means out of that
many people, you need only 720 people to
click on your landing page in order to
make $1 million a year.
720 people out of hundreds of thousands
isn't that much to ask for. And of
course, most people would be happy with
much less than a million dollars per
year. But it's not that easy. It can
take 5 to 10 years to get really good at
offer creation, social media marketing
and copywriting. But if we train AI on
the principles of them all and feed them
data from legendary marketers, you'd be
shocked how well AI can do those things
for you. So, the first thing that we're
going to start with is a personal brand
strategy. And we're going to focus on
social media because it's free and
frankly I don't understand paid ads
enough to teach you that. Second is you
probably don't have the time for SEO or
the money for sponsoring influencers.
And three, even though social media is
free and accessible, it's arguably the
best source of traffic and an audience
equals leverage. You go look at anything
Alex Hormosi is saying or any kind of
business guru and they will tell you
content is usually the first thing you
should start doing if you want to make
any form of money or start any form of
side hustle or whatever it may be.
That's just what you do now. So here's
what we're going to do. We're going to
go to Cortex because a new update went
in and this has every single thing that
you need to make it easy for you. That's
why I'm creating this video is to sell
you on my own product even though it's
free to use unless you want to go hard
with AI. As you can see, there is the
capture feature is back. Chat is now
separated. There's this cool modal with
all of our pre-built workflows. And
there's the model switcher. So, you can
switch between any of the frontier
models. Deepsee, GPT40. Uh, we're not
giving you 4.5. That costs $150 per
million tokens. That's insane. But now
you have all AI models in one place. So
if you want to cancel all of your other
subscriptions, if you use it for
writing, you can. If you use it for
image generation, we'll eventually have
that. But I don't really use it for
that. So this is mainly for writing. But
you can check out all these things here.
This is the one I was talking about for
writing prompts specifically. So if you
click this, it will just say I want to
create an AI prompt that. And then you
provide details and it will spit out a
great prompt that you can store as a new
document and then copy paste whenever
you want to actually do that thing with
the prompt because most single sentence
prompts just aren't going to get you
where you want to go. Uh, but if we go
to the create section, you can see that
there's generate 50 plus content ideas
generate viral social post, write a
thread or carousel, YouTube video
newsletter or article draft, all of
these different things. A really cool
one is that you can recreate a YouTube
video in your own voice. So, you paste a
link to a YouTube video or you click it
paste the link to the YouTube video, and
recreate the script with your own ideas
or writing. And then, if we go further
what we're going to be spending most of
our time in is the market tab. So, uh
throughout all of this, we're going to
go through each of these. That's pretty
much the gist of this entire video. But
if you want to see me walk through this
here's what we're going to do. So, we're
going to start with the personal brand
and content strategy prompt. And you can
use really any model for this one. This
one doesn't matter. I'm just going to
use claw 3.7 because I like claw 3.7.
But we hit enter. and then it will spit
out a few questions for you to answer so
it can give you a comprehensive strategy
for your personal brand including many
different things. So I'm going to fill
all of this out and just answer uh one
out of 10 and then we'll come back to
that. Okay, so I answered all the
questions and I acted as if I do not
have an online presence already and I've
not tried to monetize my knowledge based
on the questions it asked. It may not
ask you these same questions in the same
order, but it will get the information
it needs out of you. I had my
transformation story of failing at seven
different business models and finally
making one work. Uh, I'm looking to
generate income and build authority. So
let's just send this and see what it
spits out for us. So, it has more
clarifying questions that I'm going to
answer because this is comprehensive
right? We don't want just some like
trash AI slop to determine our entire
personal brand strategy. All right. So
I finished answering those questions.
Pause if you want to read. I'll enter
that and then it starts spitting out a
very comprehensive summary of my
personal brand, target audience, domain
of mastery, the different skills and
interests I can have, content
inspiration sources, content topic
inspiration, so on so forth, so oh also
more content inspiration sources for
each interest that I have or skill that
I have. So, this just gives you a big
picture blueprint of what you can do.
And then it starts giving you social
media positioning with your bio, an
expanded bio, potential monetization
strategy with services, products, and
this will come in handy when we create
our offer with another AI flow inside of
here. Also, a content strategy framework
with my pillars, content calendar
outline, platform strategy for specific
platforms. It's insane. So now what
we're going to do is get this into a new
document so you can save it for later.
Now we're going to go back to chats, go
back to the market tab, and now we're
going to do the customer avatar
generator because market research is
annoying. I've personally always hated
doing it. I don't like scrolling on
Reddit. I don't like like it. It's just
difficult to get it right. You always
feel like the customer avatar is wrong
whenever you create it yourself because
it's hard to step into someone else's
shoes. But the good thing about AI is
that it's trained on so much internet
data that it knows people quite well.
And because of that, I feel like most
people's marketing suffers because they
just don't get the customer avatar
right. So now what we can do in here is
just click on the customer avatar
generator. A brief description of my
customer avatar is this. And here over
in your new document for the personal
brand strategy, I can click open in a
pane. Have this on the side here. And
then we'll go down to where does it say
my target audience? Oh, right here. So
we have this. We're just going to copy
this. We're going to go back here. We're
going to paste it in. And then, so the
brief description is individuals in
their 20s or 30s who possess skills or
expertise but struggle to monetize their
deeper interests like self-improvement
etc., etc. They feel stuck by
conventional business models. That's
pretty accurate for what I want to do.
Okay. So, we're going to send that to
the customer avatar generator and then
it's going to continue to ask clarifying
questions related to the avatar itself.
So, I'm going to start answering these.
I'm just going to answer them because
you can run through this process
yourself. Okay. So, after asking a few
questions and summarizing it along the
way of what happened, uh, we get to our
final question. I'm going to send this
and we'll let it spit out the full
customer avatar. So, it's mapping out
the demographics, psychoraphics, which
is important. Most people skip over
those. Expert insights, buying behavior
media consumption, just everything. It's
so detailed, way more detailed than
almost any creator would sit down and
do. And that took me maybe 5 to 10
minutes, right? So, it saves you a lot
of time there, but that may seem like a
decent amount of time, but considering
we're doing it well and fleshed out
incredible. And now the next thing we
need to do is again go back to chats, go
to market, and we're going to create an
irresistible offer. So we have our
strategy and remember that our personal
brand gave us a few ideas for
monetization. Yeah, monetization
strategy. So recommended services
recommended products. So we'll come back
to this as a brief description, but
irresistible offer blueprint and we have
our customer avatar. Those will come in
handy. These each build on top of each
other until we get to the final landing
page generation. Now, the problem with
this step is that most people don't know
what they want to sell in order to
monetize. And if people do know what
they want to sell, it usually sucks
because it's very vague. And when they
try to create a more compelling offer
it's usually based on guesswork rather
than data. And people aren't confident
in what they're selling. I'm sure many
of you have experienced this, right?
You're supposed to create a product.
You're supposed to sell a freelance
service, but you never feel confident in
it no matter how much marketing stuff
you study because it's hard, right? Many
of you aren't so experienced to the
point like you have to gain experience
to gain experience. So, when you're
doing the freelance stuff and you're
just starting out, your offer sucks. So
for beginners, this is a great way to
make it more compelling from the start.
So, now we're going to click the
irresistible offer blueprint. And it
says, "My target audience is blank." and
we're just going to connect the customer
avatar document by typing at customer
avatar. So it will pull from that and
then a brief description of your product
or service. So you you need some kind of
idea of what you want to sell here. So
it could be a freelance service, creator
strategy session, social content audits.
Remember this is based off of my uh
profession, my expertise. I I'm a brand
adviser, social media creator. Like I
know this stuff. uh business design
metacreator manifesto ebook seven failed
models to freedom. So it took my uh my
journey of I had seven failed business
models, deep content creation system
perspective shifting prompts workbook
containing philosophical concepts.
That's interesting. We'll do that. So I
guess the good thing about doing this is
that with this many people think they
can't sell related to philosophy or some
abstract interest where like usually
people think oh I have to sell something
that makes people money in order to make
money. But this will prove you
otherwise. I hope because this will test
how well I made these. Uh but let's
press enter and then it will probably
run us through a another series of
questions. So the first one, based on
the detailed avatar you've provided, it
seems your audience is solution aware.
They know they want more meaning and
integration between their interests and
income. Would you say this assessment is
accurate or are they at a different
awareness level?
Um, I would say they're a bit lower. I
would say actually solution aware. Yeah
they aren't product aware, they're
solution aware. Um, so I'd say yes, they
are
solutionaware. And you probably saw that
I removed the context here because it it
pulls from the chat as context. So, you
don't need to always keep the little
document chip on here if you don't want
to. I just took it away because I don't
like how it looks there. So, we're just
going to go through this interview
process. Again, it's going to again
it's going to take some time to go
through all of this, but again, it saves
you so much more time because with a
strategy, customer avatar, offer
blueprint, landing page, you keep those
things forever. It's like build once
sell twice, right? So, just make it
through this process. Now, this is a
good question that I want to stop on.
Number three, what are the core problems
or challenges your target audience faces
that your perspective shifting prompts
and AI philosophical inquiry tools
specifically solve? What mental or
emotional struggles do they experience
that your product addresses? This is
important because most people don't know
what problem they solve. They're like
their problems aren't relatable, right?
They try to sell this philosophy product
and think that people want to dig deeper
into their mind when that's not the case
at all. They want to overcome the
problems they experience every day. the
anxiety, the overwhelm, the lack of
clarity, all of that stuff. All right
so we just put out the last question and
now it is going deep into an offer
blueprint with all of the things that
you need inside of an offer. And what I
especially like about this is the
positioning recommendations that it
gives you because positioning is the
thing that most people struggle with. So
you position this as the anti-positive
thinking solution that finally works
because it harnesses negative energy
rather than suppressing it. I didn't
even tell it this, right? I gave it one
of my philosophies of realize what you
don't want to find out what you want in
life and it took it and it positioned it
as this, right? So this alone, this
section alone is something that will
just help so many people, you guys
market your products better because it
can think of these things for you as the
value equation, features and benefits
unique mechanism, quantifiable outcome.
Achieve 90% reduction in future related
anxiety and wake up with clear purpose
and direction within 30 days. Pretty
cool. The clarity guarantee. Uking pain
points. Big problem. Paralyzing
uncertainty in life direction creates
constant anxiety. Big idea. The negative
to positive transmutation method. How
ancient wisdom and modern AI can
transform life confusion into crystal
clear purpose in 30
days. Not freaking bad. Not bad at all.
Actually really cool. But now we're
going to take all of these things and
you can organize them if you'd like.
Like I can drag this under personal
brand strategy. Uh so I have it in one
folder. But we're going to go back to
chats and then we're going to go to
market and then we're going to go to
persuasive landing page generation. We
no longer need this up but now my target
audience is at customer avatar. My
product my offer is at my
offer. And then another thing you can do
it says please use my voice and tone
from optional. this inside of create, I
believe, or just the default ones that
show up. You can have it analyze your
voice if you want it to use your same
writing style. And then you feed it
something like a newsletter and then you
can save that as a document, your voice
analysis. And then you can use that
here. But for now, we're just going to
delete uh this stuff. And that's all we
need. Now, what this is going to do is
it's just going to spit out landing page
copywriting for us that goes onto a
landing page, right? But I don't want
you to worry about landing page design.
So, what you're going to do is sign up
for something like Stan. This is a
creator platform where you can host
digital courses and free guides and
coaching sessions and anything else from
the personal brand strategy that it came
up with for you. Uh, it's like 29 a
month, which is cheaper than almost any
other platform out there, which is like
99 a month minimum. This is what I use.
I love the team. I've actually met the
team of Stan. And it gives you like a
linkree style link in bio that you can
use. Mine looks a bit wonky. This is
mainly built for mobile, but I put my
new book here. This is what I have in
all of my link in bios. So, you have a
website that converts well to whatever
it is that you create. And when you go
here, it takes you to the landing page.
And this is just pure text, right? So
you can copy and paste the landing page
that the AI outputs for you onto there.
And then you're good to go to start
generating traffic to your product. So
we go back here. We have this here. We
hit enter. And again, I like to have it
write in Claude. Claude is just a better
writer in my opinion, but you can try
different models if you'd like. But
we're going to hit enter. And then it
starts spitting out headline variations
sub headline variations, your lead with
bullet point pain points, transformation
section with the headline, offer
introduction headline, testimonial
section, placeholder if you have
testimonials. Boom. It's quick. It's
simple. It's the right length. It's
about a medium size uh landing page
because it's not any shorter or longer
although it can be if you want it to.
And then you can just revise it here.
So, if I wanted to come up with more
headline variations, I'm just going to
say that uh I'm going to take away
those. Give me 10 more headline
variations. And then it gives me
those. So, those will come out. Tik Tok
brain to laser focus. Oh, wow. Okay.
It's pretty good. The two-hour focus
formula. Attention attention deficit or
attention hijacked. That would piss some
people off. I know that because I've had
pissed-off people with ADHD. My editor
is ADHD, so I can talk about ADHD
people. Study smarter, not longer. The
distraction proof study method. All of
that stuff. What is this? The Netflix
generation secret weapon. How to
digitally how digitally distracted
students are achieving academic
excellence in just two hours a day. Oh
this is pulling from my previous one.
Okay. So, what happened is I named my
offer my offer. And that's another
version of this I did for a focus
product. So, you can see how good this
is, but we need to just rename this
right? My uh what was this about?
Transmutation. Transmutation offer. So
you can do this as many times as you
like is the point. But, we're going to
go back to market. We're going to go
back to persuasive landing page. I'm
going to say at customer avatar and then
at my transmutation offer and then we're
going to delete all of this stuff and
then we'll hit enter and let it spit
things out. So it comes up with all the
same stuff. Headline variations. So
nice. We can do this. It gave me a price
point. Uh three payments of 197. You can
change all of this, right? This isn't
set in stone. This is just a draft. But
it's a very good draft at that and it
introduces the unique mechanism monk
inspired AI prompts because I told it
they came from monks and Ellen Watts
deep negative excavation framework
transmutation exercises progress
tracking system so you can see yep
features and benefits has the lead.
Let's see how compelling the lead is.
You wake up each morning with that
familiar weight in your chest. Another
day is going through another day of
going through the motions that don't
align with who you truly are. You've
invested in books, courses, and
countless hours of podcasts, absorbing
knowledge that stimulates your mind but
doesn't translate to meaningful change
in your life. This is better than most
creators. 99% of creators, like easy.
And like people who are great at
copyrightiting can come up with better
things than this. But this is good. Like
from someone who's created landing pages
that have higher conversion rates, this
is good. Like if you don't care about
spending so much time on marketing, you
aren't a professional copywriter, this
alone will do so much more for you. And
and this has the potential to make a
million dollars. I promise if you
actually do what's next. So the next
thing is actually creating content and
sending traffic to that thing. So if we
go back here, we have a solution for you
where if you go here, you can to the
create tab. You can generate 50 plus
content ideas. You can generate viral
social posts. And this you can choose a
number, text posts or video scripts for
things like Tik Toks, reels, and then
reference. You can add a reference to
pull ideas from a topic or a target
audience. You can have it write a thread
or carousel. It's actually pretty good.
You can have it write a YouTube script
newsletter, or article draft. Or one of
my favorites that I like right
now, let's take that away, is replicate
or recreate a YouTube video in your
voice. So you break down a link to a
YouTube video and then you paste the
text of or add your reference with at.
So we're going to go to Ali Abdoll's
YouTube channel and find one of his
popular videos that I have similar
writing or topics on. And then I can
grab this. I can go
over I can paste the video link in here.
And then that will start to add it as a
source. And then I need to get I I'll do
this I need to do this with one about my
goals, right? All right. So, I brought
over an old newsletter of mine on
achieving goals. And I'm going to type
at newsletter how to achieve your goal
so fast. And then we're going to hit
enter.
It's going to create a source, add it to
the library, pull the transcript, and
then it's going to use that transcript
to take the structure of Ali Abdoll's
video and put my own advice inside of
there and my writing. So, that's a cool
way to create content. Although, I would
recommend, of course, revising this and
doing things yourself, but it's a good
way to study YouTube videos in your own
voice. And of course, there's more. So
try all of these out. And now the only
thing you have to do is sit down and
actually do the work because AI can
write it for you. AI can do all of this
stuff. You can write your own content
but that doesn't mean it's actually
going to get you anywhere unless you
stay consistent and do the things you
need to do to actually make the money.
And I guess that's the last thing. If
you struggle with actually doing the
thing, just go over here to the plan
category and then you can break down
your goals into an actionable plan. You
can have a personal growth advisor and
just describe what you're doing and it
will walk you through steps. to actually
achieve that thing. So, you can check in
here every morning you actually go to do
things. And there you go. That's that's
really all you need. So, I hope you
enjoy it. Try out Cortex. Link in the
description. Free to start. If you want
to use more AI stuff, of course, it's
paid because it costs money and we're
not going to pay you to use our app. So
if you enjoyed this video, like
subscribe. If you want more of the AI
stuff, please just let me know. I'd be
happy to create more. With that, again
thank you for watching. Bite.
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