How To Structure The Home Page For Local SEO - Pleasing Humans Beats Google's Algorithm

with so much information on here on YouTube and online on how to properly do onpage SEO for the homepage of a website especially for local SEO I want to break

it down in a simplest way possible to show anybody basically a novice anybody who doesn't even know what to do when it comes to building out a website how to properly structure the homepage for

local seo let me show you how to do it [Music] what up there guys this here once again with get busy LLC helping home service business owners small businesses and

contractors understand this internet stuff website design SEO and getting their business found online in this video I'm going to talk about structuring the homepage of your local

Business website and structure it correctly so it could rank very well for local SEO now before I begin I want to talk about just like SEO and this

algorithm stuff from Google overall because there's so much information online on YouTube on Google on all kinds of different places on things that you should do in order to rank well on

Google at the end of the day what I the way that I see it it's just most of it I probably would say it's Theory oh probably 100% of his theory I always tell people Google's not out there with

the rule book and just hands it over to you and say here you go here's the rules of what you need to do in order to get your website to that first page of of Google or your Google business profile people are all theorizing they're all

theorizing what it really takes to get to the top and one of the major problems that I see is I see a lot of information given out to build out websites to build

out online stuff to manipulate the algorithm to manipulate Google search engine that's the goal of it when I think about it I think about you

building a website you structuring your homepage for local SEO and structuring for a human being because at the end of the day that's who you're targeting

anyways if you're a local service you're targeting real people real human beings that you want them to reach out to you fill out that email form give you a phone call or at least look through your

website and start getting familiar for the services that you provide in your local market so when I build out all these websites for people or some of the ones I've done in the past when I was learning all this stuff in the beginning

I everything I did was to follow these so-called rules that exist did for Google trying to manipulate the the the algorithm in order to get my pages to rank well and as time went on years of

learning all this stuff I started to realize what do I think about when I go on a website what are the things that I like to see what are the things that I catches my attention makes me scroll makes me take action makes me fill out

an email form again thinking back like a human being so ultimately that led me into creating my own design my own websites my own structures my own rules

and over the years I've seen a a lot of the websites that I've built for other people rank all the way to the top of Google with not much effort other than building it and structuring the website

correctly because I theorize that when you build something nice that people interact with and people like and people are clicking through or skimming through you know scrolling on there spending a

little time dwelling on the website a little bit I theorize some way somehow Google measures all that stuff and it favors that website and causes it to climb up higher and higher as time goes

on still there are some fundamentals that you need to follow and understand when properly structuring the homepage of your website for local SEO and if you do the basics right you're going to be

on the right path and you have to remember your homepage is the most important page on your website because that's the one that drags along the rest of the pages of your website like the service page additional services that

you provide your about page your contact page just the entire website it's built out from the top down so if you do this right it's going to put you on the right path of getting your business found

online for the services you provide in your local market and get those people out there to start finding you and start giving you calls for lead so let me show you the structure that you could follow that I sincerely believe anybody can

follow and anybody can do and even with the help of chat gbt help you write some of that content and the reason I believe this because I'm just a former Ready Mix Concrete driver delivery driver for lows just I learned all this stuff so I

figure anybody else could learn it too just takes a little bit of time and a little bit of practice so let me show you okay so this is this is how you structure your homepage for local SEO I'm going to try to keep this very very

basic very very simplistic just like I said for anybody to understand so the first thing you need to do is forget about all this keyword research forget about all that stuff that just over

complicates things you let's say we're going to use the example of a concrete contractor out in Fresno California okay let's say that's what you do that's the service you provide that's what you want

to get found for right so what you need to think about is the very first thing you need to do the subject of your homepage should be that you are a concrete contractor in Fresno California

so that's the very first thing you need to do is add in the H1 title tag every website builder has something called the H1 title tag built into their system so when you put that at the main header of

your website that should be the H1 title tag that tells Google what's your website's going to be about not only that you're building out a website for a human being so let's try to remember

that you got to build this website for a human being for a human being to like not Google to like which the crazy thing is is if a human being likes it somehow

Google understands that human beings like this particular website and it's going to favor that website so don't build a website for Google build it for human beings but follow these basic SEO

rules for the onpage of the homepage so that's going to be the subject of your website you're a concrete contractor in Fresno California and this relates to any other industry Roofing Plumbing HVAC

guy junk removal carpet cleaning house cleaning that doesn't matter the same thing applies the next thing you have to think about is you have to make sure you start adding in something called H2

title tags the H2 title tugs reinforce the homepages subject so if you're a concrete contractor in Fresno California say these are some of the home these are some of the services I provide for our

concrete contractor services in Fresno California this fres no concrete contractor is different because of this things like that so it's telling a human beings as they're scrolling and reading it that they're getting the idea okay

this this website's about a concrete contractor in Fresno California they're starting to see just by glancing at the page that's what this whole page is going to be about and then the next thing you have to think about when

you're building out this homepage of your website is the content of the website now this was something that I learned like when I started doing all this stuff I learned it to build out Rank and rent webs so basically I build

out websites in Industries in certain cities so that it'll climb to the first page of Google I start collecting these leads and I try to sell them to a home service business owner a home business or a contractor somewhere in the area that's how I started to learn these

things and some of the things that I was taught was to whoever's your competition outdo them some of the first pages of Google have websites that have 2,000 words of content write 2500 words if

they have 1,200 words of content write, 1500 words of content if they have 3,000 words of content you need need to write 4,000 words of content see that goes back to trying to work Google's

algorithm and trying to work the SEO stuff when in reality you just need to build a website for a human being so if I'm a human being and I go onto a website and it's just a wall of content even though there's headlines and sub

headlines I'm gonna be turned off I want nothing to do with that website I'm just gonna get the hell off of there I'm gonna be overwhelmed I want something where I can scroll and check out and see what they got going on and again you have to think about it as a human being so what are you going to write on the

content Okay so so let's say you're a concrete contractor you know your industry more than anybody correct or if you're a junk removal business owner you've been in the business for a while carbet cleaning Roofing gutter installation whatever it might be you

know the subject right so on your homepage all you do is just talk about what you do it's like you going out to a barbecue and there's a bunch of people that there that you don't know and they start meeting and you start talking to them they start asking what you do and

say hey man I'm a concrete contractor out here in Fresno I do stamped work I do decorative concrete I do patios I do driveways I even do repairs I even do

large scale concrete work things like that I do concrete work out in this are mostly Fresno but I do some inclov and some of these smaller cities in the area I don't really go more than 30 40 miles

I keep everything local do you see what I'm saying when you're talking just normally that's the type of stuff you need to put on your website and structure it correctly so that it starts to rank better because Google's algorithm is going to read that first of

all and eventually when it starts to crawl and some human being start to read that website it's going to catch on and people are going to start to like that website and it's going to climb higher on the search results so let me show you

some examples of stuff that I did years and years ago following these rules when I was learning and some of these websites are on page one of Google so these are a couple of lead gen websites

Rank and rent websites whatever you want to call them I built years and years ago they're still out here on Google um I don't really do anything with them they're just sitting there these are great for examples though but just to show you I built these out on Weebly a

long time ago when I was learning all this stuff but I really took into account and started to learn all this stuff and I built this website here it says junk removal Selenas and I still have pictures of the old business owner

that was renting it back in the day but you can see here junk removal Selenas is the H1 title tag of this website and this is telling Google this is what we

want to get found for at the same time I'm telling customers this is what we do got Junk to Hall give us a call and I remember I didn't know how to write I didn't know how to I probably spent hours upon hours and hours learn writing

all this crap doing the typos I was horrible again I'm not a freaking wizard when it comes to writing now thanks to Chad gbt it fixes all my technicals I mean all my uh misspells and my

punctuations it's a Gods it's wonderful but here's what I did see and I wrote some content this is I mean I didn't that's those are the rules that were just given to me oh you need to do this this this and that okay and go okay I'm

like well how do I structure it I don't really it was a pain in the ass but I did it and I wrote all this stuff and you can see this is an H2 title tag

working with junk Ruble Services simple process right and these are more H2 title tags junen bu Selena list of things that we take this is just the

formula that I came up with and that was it that's my homepage and I don't I I didn't build any other pages I just built a homepage of an about page and a

contact page that's all I did and this sucker I didn't do any backlinking I didn't do any of that stuff and I have to into account back in the day when I built this nobody else had build a

website out there so I was just filling a void and this thing over time just ranked all the way to the top without doing no backlinks nothing like that there it is sitting right there and

here's another one again Rank and rent type of website I built out years ago still here at the top of Google let's see if I type in junk REM Santa Barbara

you're going to see here's number two right under Yelp like I said no backlinking none of that stuff just the on page SEO the basic rules and I'm going to tell you right now I don't even

know how to put the what do they called the the image text into the images I had really no idea that you that you were supposed to do that later on I went back and did that but just I'm telling you

just the basic stuff and just talking like a human being so Santa Barbara junk removal you call we haul you can see the same damn website I didn't really know how to write it all this is a different

design I came up with this one kind of the same little principles there but if you take all this content you copy all this content here

there's a website called word counter you can copy the content of a website put it on here and just to tell you how many how many words you got on here there you go 1,000 words let's see

the selenous one so I don't really I theorize you don't really need that much content as long as the content's good and it's telling the customer what you do uh and just letting them know what it is that you provide

and all that stuff again like I said building a website for a human being not Google so let's go here there you go a thousand words of content for that

Selena website and that that's all it took to get it going the cool thing about this tool too is that it tells you the keyword density of your content you can tell right here it says Santa

Barbara junk Santa Barbara junk removal that sort of thing so you get an idea that this whole page is about junk removal in Santa Barbara or Selena or whatever it might be and that's how I

did it but over time you know after doing this for so long it was just so brutal and so difficult to come up of the way to build out these websites where it was easier to write the content

um make them in a way where people can engage with them some more fill out some email forms that kind of thing and for that reason I came out with my own design and my own template that's worked

remarkably well always keeping in mind that I'm building websites for human beings so over the years I started to learn how to built websites more on WordPress I started to learn more of how

to structure them I've paid for other places that show me how to build websites in a different manner I've learned some copywriting skills I've learned things like that to simplify this whole process and make it a lot

easier to do on page SEO for a local website or local business and I ultimately came up with this structure right here and this design that number one it allows somebody like especially

like I said I built all this stuff for myself when I built these websites for people because like I said it was so hard it would take so much time but I'm like eventually I want to do this and eventually be able to teach somebody

that I hire to help me build these websites how would I teach them to do it my way and make it very very simple so I came up with this template that kind of forces you the home service business

owners the local contractor whoever it might be kind of forces you and walks you through the whole process makes it easy to build out a website for a human being which follows those rules of SEO

and makes your website be able to rank very very very well on Google so here's the template that I came up with I even have a website right here I'll put a link in the description so you guys can check out the template design here

contractor websit template. so this is the H1 title tag so

template. so this is the H1 title tag so this forces anybody who wants to build out a website or structure it correctly it says we are the best let's say carpet

cleaner in Clovis California there you go now you have the website set up perfectly with the H1 title tag now you're telling your customer and Google

the subject of this website we are offering the best carpet cleaning in Clos and surrounding areas and and the surrounding area how and what the customer will get out of it we clean the

out of your carpets and make them look great Feature Feature Feature we've been in business for 10 years we give free quotes the best equipment whatever it might be and then I created a section

that tells people it basically reminds them why they were online in the first place I'm like oh I'm looking for a carpet cleaning business right are you looking for carpet cleaning in Clovis California yes

exactly as a matter of fact I am and the reason I am is because number one here six questions that the customer is going to be asking themselves as to why they need their carpet clean uh my my carpets

are hammered they need to be cleaned I got so many stains I don't know what to do with them I got so many pet hair and stains on my carpets I don't really want to replace my carpet I just want it cleaned things like that right things

that you the customer is thinking about when they're looking for a carpet cleaning business and we are welcome to Izzy carpet cleaning we are awesome at cleaning the out of your carpets

here in CL California and these two this one here is an H2 title tag again reinforcing the subject of this website and this is why we are awesome at what we do and this is where you tell your

customers like we use all the best equipment we've been in business for so long we're local here in the area provide free a free quotes and things like that and you go into it here a little bit talk about it naturally like

the person at the barbecue what you do and then I add another H2 title tag Clovis California Carpet Cleaning here are the types of flooring and stuff that we clean we clean tile we clean single

rooms we entire homes we do upholstery cleaning furniture cleaning hell we even do cleaning of seats and cars whatever it might be right like I said again back to having a conversation with somebody

at the barbecue and then you go into more detail about the service in each section A couple of sentences here and there and then you tell people what makes you different from other carpet cleaning businesses or whatever the

service you might be we're different because we do this because we do this I know your carpets look like hell and we can make those carpets last longer extend the life of them reach out to us we'll give you a free quote call us

right here slap on some logos so then in this next section I tell the customers what can they expect from our services and it's totally difference from all types of different Services let's say

you're a tree service company what is the process you you tell your customers that you when you get on on the phone says well I need to go out there I'm going to give you a quote on what we're going to do to extend of the work here's

the time we can do it this how we pay this is how you pay for it we're going to give you estimate yada yada y this whole thing right and you break it down and put it into steps here you can add make this two steps three steps four

steps whatever it might be totally depends on the industry and you kind of walk the customer through so they know what to expect and this is where I add another H2 title tag clov California

Carpet Cleaning Services here's some of our reviews and this where you can embed your Yelp reviews your Google reviews whatever reviews you got slap them in here and they'll show up and here's an

email form and a final call to action and all that stuff and in this whole process when you're writing all this and structuring it all out for yourself you're going to find out that eventually when you have it all structured

correctly you wrote it follow this template it all the onpage SEO is done for you later on you can just SEO optimize the pictures I have a video for talking about that in on another video

but just just the basic stuff and then what this ends up being here these sections are H3 title tags that further reinforce the subject of your homepage

thus allowing it to climb higher on the search results and I want to share with you guys one I recently did for a con an asphalt paving contractor in a smaller town out in uh I forgot the state South

Carolina I believe and we just built out his website he's working on getting his business profile set up I don't know when he's going to get that going but just to show you here asphalt paving

easily in his website again zero backlinks nothing else there's his website right there placed right in front of people looking for the

potential of a for a Paving contractor and here's the template at work asphalt paving easily top deer easily asphalt paving Services specialized in residential driveways blah blah blah

blah blah right 30 years of experience exceptional quality uh owner on site on every job are you looking for a trustworthy Asphalt Paving Company in easle South Carolina and here's

questions they might be asking themselves the customers priority Paving provides expert service residential commercial needs from driveways to sports courts we ensure long lasting results uh this is why we're diff this

is some of the things that separates us right expert craftsmanship 30 years top quality materials the owner's hands on he's on every single job easily asphalt paving Services here's some of the

projects that we do Residential asphalt commercial repairs tennis courts no removal seal coating again this is type of stuff that he would tell somebody at a barbecue that doesn't know who he is

and he wants to know they want to know more about the services he provides and we just talk about a little bit about each one of these right here in a completely natural nons spammy just

write it out with the help of chat gbt and just write these little sections out and what makes us different from other companies we went over that what they can expect every step covered how we

deliver top Quality Asphalt Solutions boom boom boom boom here's his reviews embedded into his site here is he actually has a Google listing profile in another town he's working on moving it

over to another town uh here's the email form and then a final called action and that's it that's perfectly structured there's more to the onpage stuff like

linking out to other pages but this is just the basics the basics basics of properly structuring the homepage for local SEO so there you have it that's

how you structure the homepage of a website for local SEO if you do it that way even if you use it the oldfashioned way when I used to do it with Weebly as long as you do it correctly you follow

the H1 the H2S and some of that content correctly if you do it like I said create that content for a human being I think you're going to do very well that's also depending on the competition if you're a local business with a lot of

competitors you're going to need a lot more than that but if you're just like I said a home service business owner or a contractor in something like asphalt concrete Roofing and a smaller area like

100,000 200,000 people you get you got a fighting chance of getting that website to the first page of Google Now is it possible to get those things up to the first page of Google without any backlinks uh I strongly believe that you

can of course it depends on the competition and other things I created a video talking about that you can check out there right there and if you guys need help with any of this stuff want to see the services I provide just go down the description below I also provide a

link to that uh template in the description below and that's all I got for you guys today until next time