I Built My Entire Content Team Inside Claude (No Employees)

There's going to be no gatekeeping on this video. Everyone talks about

this video. Everyone talks about creating content with AI, but no one's showing you the complete system. I'm

talking about a system where you could put your transcript, your meetings, your brainstorming sessions, and it will create tweets and threads, carousels, LinkedIn posts, Substack articles, a

whole talking head video with your AI avatar, and a story with your AI character. All in one tool, one

character. All in one tool, one location. You don't have to toggle

location. You don't have to toggle through all these AI tools. And in this video, we're going to break it down section I promise you it's going to be extremely simple, literally a copy and paste. And

I'mma walk you through each step from step one of creating the transcript all the way to the complete system where all you have to do is type in one thing and it'll make everything. And to make it easier and for you to go along with it,

I created a Notion template that's in the description and the QR code is about to pop up, so you could follow along with all the skills and the prompts that we're going to need. This is going to be a Claude Co-work masterclass, so get

your Claude open, get your pen and your pad, and let's start with step one. So,

step one, we're going to open up Claude Co-work. Now, what most don't know is

Co-work. Now, what most don't know is that you can transcribe a video and audio right inside of Co-work. If you

don't believe me, you could put in the prompt of if I gave you a YouTube URL or gave you a video, could you transcribe it? And it will say, "Yes." And so, what

it? And it will say, "Yes." And so, what we did was gave it a YouTube URL for this example, but you can upload your

own video, and it made the transcript right here into a markdown file that automatically saves into your Google Drive. Now that we have the input to run

Drive. Now that we have the input to run this, now let's build out the system.

Now, what we are about to create is what I call Draft Loop, where you're taking your videos, your journal entries, your meetings, and you're turning it into a draft machine, where the transcript is

now turned into written, visual, and video content automatically inside of Co-work. Now, to visually see what we're

Co-work. Now, to visually see what we're about to build with Draft Loop is that we already have our transcript. Once we

have that and we enter in Claude Work, it's going to go through a content edit.

Then, we're going to build out everything from the threads to the LinkedIn posts to the carousels and the HeyGen AI avatar. Now, overall, we're

going to build nine skills, but I don't want you to be intimidated cuz majority of this is going to be copy and paste.

So, I don't want you to feel like manually you're going to have to do anything. [music] To break it down even

anything. [music] To break it down even simpler, it's only five sections. We

have our foundation, we have our written side, the visual, the video, and then at the end of this video, we're going to show you how it is simple to just type in one thing and it creates everything

automatically. So, the first thing we

automatically. So, the first thing we have to do to set up the system is the foundation, which is our brand voice.

This is a very important skill to set up first and foremost because this determines our tone, our patterns, our phrases, everything for it to sound exactly like us when we're making our

tweets and LinkedIn and Substack posts.

So, it doesn't sound like generic slop.

Now, I'm going to set you up for success because the prompts that I'm about to give you is going to read your past conversations and see what your brand voice and the rest of the skills are going to be. And

if you don't have any information in it or if it doesn't have everything, it's going to ask you questions. So, in your Notion page, you're going to see this setup prompt. And so, I want you to copy

setup prompt. And so, I want you to copy it, go into Claude Work, hit customize, go into new skills, and hit the plus sign,

create skills, and create with Claude.

What we're going to do is get rid of this, hit that setup skill right there, so it's going to set it up to ask you questions and go through your past Claude.

But then, we're going to get the full brand voice skill. So, this is what the full brand voice skill, and it's going to get everything that it needs from you as far as your name, your brand, your

audience, all of that is going to be in there. Copy it, you paste it, and now

there. Copy it, you paste it, and now you're going to hit enter. And literally

we're going to be doing this with all the skills. So now we're getting into

the skills. So now we're getting into the actual content. So we're going to build out the threads, the LinkedIn, the Substack, and uh the five lens framework. So getting into the written

framework. So getting into the written side, like the tweets and the threads and LinkedIn posts, let me show you what it can actually create before we set up these skills. So I had put a transcript

these skills. So I had put a transcript in and it created these tweets. So it

gave me 15 tweets from the transcript, right? Then it gave me three threads

right? Then it gave me three threads that I can use, right? And this is good for X or threads.

It also has my LinkedIn posts all in this document. So it has [music] three

this document. So it has [music] three different LinkedIn posts, as you can see. I lied, actually four. And last

see. I lied, actually four. And last

part about the written one is the Substack. It actually made three

Substack. It actually made three different essays that I can use and put onto my Substack. And it saved everything into my Google Drive. Now for

the tweets and threads, we don't have to do that setup prompt that I showed you earlier. It's very simple. It's going to

earlier. It's very simple. It's going to go through a tweet pass [music] and a threads pass, so you can have your options of how you want to go either short or whether you have more of a

dialogue into your written content. So

for each of these, we don't need to do the setup prompt. All we have to do is [music] get the actual skill and put it into Quad. So for example, for the

into Quad. So for example, for the tweets and threads, we're going to go down to where it says the full skill instructions. We're going to copy that.

instructions. We're going to copy that.

We're going to go back into skills, and all we're going to do is paste it and press go. And we're doing that with each

press go. And we're doing that with each of these. With the LinkedIn one, we're

of these. With the LinkedIn one, we're just going to go and copy the instructions. We're going to do that for

instructions. We're going to do that for a Substack, do the same thing, as well as the five lens framework. So when it's all said and done with the written section, you'll be able to generate your

tweets and your threads and everything that we just did from the written section. But now, how do we do the

section. But now, how do we do the visual? So, remember at the end we're

visual? So, remember at the end we're going to set it up to hit a button, but we can't miss any of these steps. So,

let's get into the next one. With the

visual side, we're going to make carousels and a storyboard for our AI character. And so, what it's going to do

character. And so, what it's going to do is look something like this. So, this is kind of the style that I like where it looks like it's being written on paper, has a pen. Also, I had created a

storyboard with my LB character so I can set it up that my video can just do all of these different scenes. Now, to make this work, we don't only just need the skill, we need the connectors. And for

this to work, we need the Higgs Field connector. Now, I did do a video about

connector. Now, I did do a video about how to set up Higgs Field and Claude, and I'll drop that up top and also in the description. But, to make sure that

the description. But, to make sure that you have this connection, you're going to go into connectors, and it should say something right here with Higgs Field.

If not, you're going to have to do add custom connector, and I walk you through that all in the video. But once that connection is set up, now we got to make the carousel and the storyboard skill so

that it could automatically do it.

[music] Now, for the carousel and the story, we do have a setup prompt. So, if I go into the carousel, you'll see step one is going to say, uh use this prompt to set

it up. So, we'll just do copy, and kind

it up. So, we'll just do copy, and kind of the same thing, go into skills and put this there as well as the actual skill underneath it. And it's going to be the same thing with the character

storyboard. You have your setup prompt,

storyboard. You have your setup prompt, and then you have the actual skill. Now,

we got two more steps. Remember, we

can't skip anything. And this one's going to allow us to scale ourselves and not having to record videos all the time. So, now we're doing the video side

time. So, now we're doing the video side and setting up Haegen and Claude to talk to each other. Now, first things first, to automate this, we got to go inside of Haegen and pick out the avatar we always

wanted to use and the voice we wanted to use. Now, the way that I have the skill

use. Now, the way that I have the skill set up, it's going to always ask me if I want an indoor avatar or an outdoor avatar. Why? Because what I want to do

avatar. Why? Because what I want to do is have a variety of avatars. So, I will pick this one as well as this one right

here. And all I would need is the actual

here. And all I would need is the actual copy the avatar ID for both of them. And

we're actually going to do the same thing with voices because inside of HeyGen, it does clone your voice, but I also have it hooked up to 11 Labs. So,

either way, you can use the HeyGen voice, or you can set up a third party with 11 Labs to clone your voice. And

so, the same thing you're going to want to do is you're going to go into the voice that you want and hit get voice ID. But, the important part is to have

ID. But, the important part is to have those IDs because when you have the setup prompt for your skill, it's going to ask for that. So, just replace the

voice ID right here with your actual one, the indoor avatar and the outdoor avatar. Now, if you don't have an indoor

avatar. Now, if you don't have an indoor outdoor, that's fine. This is where you'll just tell it I have one avatar and just put it there and it will adjust. We're going to do the same

adjust. We're going to do the same process that we've been, take the setup prompt, then as well as take the full skill and put it inside of Claude. And

now, let's put it all together so we never have to worry about doing this over and over again. The last thing that we're going to do is set up this last skill that brings it all together, which is the whole draft loop. Now, once this

is set up to trigger all that we did, all we have to type in is run the full pipeline. So, this is the full skill

pipeline. So, this is the full skill instruction, and we're going to copy this and create this skill. [music] Now,

my suggestion is creating a co-work project called draft loop to have this run. So, it knows the instructions that

run. So, it knows the instructions that you want and it knows exactly what you want to do. So, as you can see, I already have mine set up, but if we were to make it from scratch, we'll hit new project, we'll go start from scratch,

draft loop, have that up top, and then you're going to paste these instructions. Now, I'm

going to give you the instructions inside of Notion, but what I want you to do is reverse engineer it so we can customize it to your brand and your content and all the skills that you just

created. And what you're going to put

created. And what you're going to put into these files, let's say you have a logo, let's say you have your AI character, let's say you have the certain type of carousels that you want

it to look like, you're going to put all of those files right in here, and then memory is on and hit create. So, anytime

you have a transcript, you're going to put it right here, and then you say, "Can you run the full content pipeline?"

Hit enter, and it's going to start. So,

once I add my prompt, it's going to ask me my call to action.

It's going to go through my content audit.

So, it figured out the tweets from it.

It figured out the threads from it.

LinkedIn post just the topic-wise, cuz this is just the audit. It hasn't

written anything out just yet.

But it you can see that it's creating everything, right? And for the sake of

everything, right? And for the sake of this video, I'm just going to say yes, but normally I would comb through it and kind of make tweaks to however I want it to be.

So, now I say yes, it's going to start working. And with Collab Work, it shows

working. And with Collab Work, it shows you the whole progress. So, it already did the content audit, and now it's writing all the written content, it's going [music] to do the visuals, it's

going to do the video, and then do the carousel. And now you can see it's

carousel. And now you can see it's starting to make the carousels, all the images with the text that we already approved.

[music] Here is the character story that we made.

I had an idea. I sat on it. I thought I had more time. Ideas come from God. If

you don't execute, it goes to somebody else. They may not do it as well as you

else. They may not do it as well as you can. Act on what was given to you.

can. Act on what was given to you.

And as you can see, it created my talking head video right here. And hey

Jen, if there's a part you're not sure is going to work, that's probably going to work, hands down.

[music] And the reason is simple.

We overthink. Your first instinct was fine.

[music] If you thought, I think this could work, but I'm not sure, post it. It'll probably work. And it

post it. It'll probably work. And it

saved all the written content, the images, and the videos inside of my Google Drive. Now, this is where AI has

Google Drive. Now, this is where AI has truly become a content machine by you just giving it one thing and it creates everything else. Now, HeyGen isn't

everything else. Now, HeyGen isn't completely required to run Draft Loop.

Some people don't feel comfortable cloning themselves, but I wanted to show you the process. If you don't want to add that, you can remove it in your instructions. And that is my complete

instructions. And that is my complete content system called Draft Loop. I'm

going to give you the Notion page that's going to be in the description. You do

need a Higgs Field subscription to run it and a HeyGen subscription to run it, but it's all inside of Claude once you have it all connected. And if you want to learn more about Claude Co-Work and

building out your whole marketing team, I got that right here.