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I’m Raising a Millionaire, Not an Employee

By Grant Cardone

Summary

Topics Covered

  • Small Players Must Think Ten Times Bigger
  • Sell Tickets Before Revealing Venue or Date
  • Two Good Generals Are Worse Than One Bad General
  • A No Is Just a Maybe
  • Family Time Outranks Every Achievement

Full Transcript

I took advice from too many people, right?

That was really the problem.

No, I should have only taken advice from up the food chain and I'd be worth a hundred billion dollars. A hundred

billion today.

How does that feel to have so many people that you're taking care of?

It feels great. This is what I want to do. Marry the right person,

do. Marry the right person, right?

Don't don't have a lot of friends. You

need you need to understand money. It

really matters. Be be open. Be willing

to meet everybody. You need to trust that everyone will disappoint you.

You know that that idea that like, oh, no one's coming to save you. You have to figure it out. I know that so long as I have you in my life, I always will have someone to take care of me in this.

Yeah. Yeah. Yeah. Yeah. You think I might come I might come save the day pretty much. Yeah,

pretty much. Yeah, I will too.

Thanks. Hey everybody. So, welcome to my show. Today we have the one

show. Today we have the one What's the name of your show?

My show doesn't It's It's to be determined.

Well, maybe the audience can help us with titles.

Yeah. Put your name advice Put your name down in the comments below and we'll look it up for our next episode. But

today I have a business mogul, a father, a husband, a multibillion dollar real estate mastermind. Um, what else? What are your

mastermind. Um, what else? What are your some of your other accomplishments?

Well, I've written a bunch of books.

Bestselling author on the New York Times. Um, let's see if we'll have any

Times. Um, let's see if we'll have any of them here. Yeah.

As seen.

Um, clothes survival guide, right?

Seller be sold.

Right. Driving instructor, master, might I add, as someone studying beneath him.

Yes. Driving instructor. Frank Cardone.

Yeah. Thank you.

Thank you for coming to my show.

No, so glad to be here, you know, and I and I look forward to what titles we come up with.

Very I look forward to it as well. You

know, my first guest.

Yeah, it's fantastic.

It's a pleasure to have you here.

Well, it's great to be with you because every time I'm on any of your shows or you're on any of my Instagrams or YouTube, the views go through the roof.

I mean, what can I say? For every view, seriously, for every view I get, I don't know if you've seen the metrics, but we get like my highest viewership is with Scarlet Cardone.

What would how would you introduce me if this was the other way around?

Oh, well, my introduction would be first of all, I'd have it written out.

Okay. Yeah. So, you told me about this 30 minutes ago.

Whatever. I wouldn't have any excuses either. Okay. So, I'd have it written

either. Okay. So, I'd have it written out. I'd have it a bit produced. I would

out. I'd have it a bit produced. I would

look at all the achievements that you've had. uh homeschooled since you were six

had. uh homeschooled since you were six years old, traveled the world, 19 countries, spoke in front of hundreds of thousands hundreds of thousands of people by the

eight time you were eight years old.

You've um you've been an ambassador for homeschooling, an ambassador for 10x kids, an ambassador for the Grant Cardone Foundation.

You're the best daughter that I've ever had.

Second to the first daughter that I had.

And you've lived in, let's see, Los Angeles, Miami. I I mean, no, you you've

Angeles, Miami. I I mean, no, you you've lived you've lived in all over the world. You you've had an unbelievable

world. You you've had an unbelievable experience at the age of 13 years old.

Not my age.

You've done courses. Uh you require very little parenting, actually.

Very little supervision.

Very little supervision. Okay. Uh you

you you I give you a task, you accomplish it on your own time without me hounding you, beating you up. You're

a phenomenal kid.

Well, I'm glad you don't have to beat me up and I really you're you're a phenomenal kid and and you're you're a pleasure for me to be around.

That is really kind. I really appreciate it.

Scarlet Cardell, pleasure to be here.

That would be my introduction to you.

Well, I mean, next time we'll have to flip the switch because I mean that was that was beautiful. Yeah, that was off the dome.

Off the dome.

Off the dome. So, speaking of domes, yeah, we've had a couple events in what you would call domes, if you will.

True.

10X growth conference.

Yeah.

How did you come up with that? I want to know the thought behind that.

So, so this book, Scarlet, you weren't born yet.

I was not.

The 10X rule is not in here, but an outpoint.

A big outpoint. So, this was it was 2012.

The economy was uh terrible.

No, no, it was bombing. It was like straight down.

And um I was very worried that we were going to go bankrupt. Do you know what bankrupt means?

I do know bankrupt.

What does it mean?

Bankrupt is when you lose all of your money and you have to file for not happy.

Yeah. Basically, you you Yeah. Yeah.

You're trying to protect the whatever little bit of assets you have left. And

we had two companies. Both of those were doing poorly. We had a bunch of real

doing poorly. We had a bunch of real estate investments. We had 260

estate investments. We had 260 apartments at the time. They were not doing well. You couldn't sell the real

doing well. You couldn't sell the real estate. We had a house with a bunch of

estate. We had a house with a bunch of money in it. We lived up at in Dhini, Hollywood Hills, where you probably don't even remember that house.

Well, that's because I was never there.

We would later sell that house to the wealthiest billion Walmart family, right?

The wealthiest woman on the planet, Alice Walton.

Alice Walton. Nice to see you. I hope

she's here today.

Yeah. I hope she watches this. And um

and I went I I wrote the 10X rule because I was basically trying to figure out what I did wrong.

Oh, wow.

And what I had done wrong, I realized in a very short period of time. At the time the media was the the word of the day was too big to fail, too big to fail, too big to fail because the banks that weren't that were

too big to fail, they they saved them, right?

So the government stepped in and helped Ford Motor Company, Chrysler, um, and a bunch of the big banks. And I

was like, "Oh, I'm too too small. I'm a

nothing." We had $50 million of debt at the time, and the bank called me and said, "I need you to pay the debt." But

if I owed 50 billion at the time, they'd have been like, "Hey man, how can we help you? You good, blood? We good? We

help you? You good, blood? We good? We

good? We good? Let's work this out. We

good." Because too big to fail. And that

was the moment I'm like, "Oh, dude, if I was 10 times bigger, had 10 times the customers, if I was in 10 times more industries or verticals."

So that's where bang I 10x is the surviving grace.

Okay.

That's how I came up with it.

So you thought to yourself, I need I need to promote this. I need to get this out to the public.

I wrote the book. I literally wrote down what would I have to do to 10x my business and then what what how could I 10x not how it was impossible, right?

How could I? And I started looking around for things that would allow me to 10x my brand and my name.

What would be the first thing I would have to do? I'd have to get known. Oh,

how do I get known? Where are 10 places I could go to get known? Well, at that time, I was just calling on one vertical right?

I would get on the phone in the morning, call. I'd pick a city literally before

call. I'd pick a city literally before you were born. I'd go on a map, close my eyes, dart.

Okay.

Tucson, Arizona. Seattle.

Yeah, Seattle. Where's Seattle? I don't know.

Seattle. Where's Seattle? I don't know.

I've never been to Seattle. And I'd get a list of businesses in Seattle or Tucson. And I'd start calling them. Hey,

Tucson. And I'd start calling them. Hey,

my name's Grant Cardone. I'm going to be in town on Monday. I would do this on Thursday and Friday before the Monday, right?

I'm going to be in town on Monday. I'm

flying into Seattle. I'm going to be there. I'm doing meetings for a couple

there. I'm doing meetings for a couple of different o other business owners.

And uh if I could come in and get 10 minutes with you, I'm going to show you how to increase your sales by 50%.

That's the only way I could do this.

Okay. Over the phone.

No, I'm not interested. I'd make

thousands of these, tens of thousands of these phone calls. Not interested. Not

interested. Not hanging up on me. Don't

bother when you're in town. Hey, can I just buy you a cup of coffee? No, don't

bother. Don't waste my time. I don't

drink coffee. I hate you.

How dare you? I'm Mormon.

Yeah. Exactly right. And so, and I would still go call on him.

This is what you don't know about me. So

the guy would hang up and say, "I'm not interested." Okay. So when I got there

interested." Okay. So when I got there Monday, I put I put I had a list.

Coffee?

Yes. No. Okay. And then and all the nos.

I'd be like, "Hey, I left a message for you on Thursday. You said don't come over. I came over because I want to see

over. I came over because I want to see what kind of person tells me no to an offer that I made." That is definitely a yes.

Right.

And if it's not a yes, it's definitely a coffee. Right.

coffee. Right.

So while I'm here, can I get a cup of coffee? So, you were really sneaky.

coffee? So, you were really sneaky.

No, I was I I don't think that's sneaky.

I think it was very, you know, it's that kid, your kid friend that's making cold calls right now for for for wind window cleaning.

He needs a pitch.

It's true.

And so, I knew What would your pitch be?

My Well, my pitch on the phone was, look, you can say yes and I can come over. It cost you nothing. You can say

over. It cost you nothing. You can say no and I'm still going to come over.

Like, like I am going to meet the person that says no.

I'm coming over. I'm going to meet the person that says no to this offer because this this offer cost you nothing. There's only upside. I could

nothing. There's only upside. I could

literally double your sales or I'm going to come over and get a cup of coffee from you.

Okay.

So, it's going to be a yes, a no, or coffee.

So, what about this process inspire 10x growth coffee?

But, but what I'm saying is like I couldn't scale that. Right.

Right.

So, it was just one person on a phone.

So, then I'm like I need 10 people on a phone. Well, I didn't have any money,

phone. Well, I didn't have any money, right?

So, I couldn't hire 10 people to get on the phone.

Mhm. I said, 'Okay, what are 10 other ways for me to get distribution?

Facebook was available, YouTube was available, X wasn't there yet, but anyway, these other mechanism, oh, oh, I could get on there and I started posting content on uh that was the same year I start

started posting content.

So, you were looking for opportunities to reach more people.

That's right.

I see. So, that's how 10x grow I knew I had to get known.

Mhm.

And that's why I always say, look, you know, money follows attention, right?

If I don't know you, I can't blow you, right? And nobody knew me. I had a great

right? And nobody knew me. I had a great product. I had a product. I had I had a

product. I had a product. I had I had a an idea that I knew would work for businesses so they could increase their sales, but nobody knew me, right?

And I was like, I I went to your mom and said, "Oh, I know what I did wrong. I

know why we're going to go bankrupt."

And she's like, "Why?" I said, "Because I said, first of all, we're not going to go bankrupt cuz I'mma fix this. But the

problem was that no one knew me, right?"

right?" And I told your mom at that time, I said, "I'm going to make us famous."

and she was in Hollywood. All these

things were converging at the same time.

All these domino effect.

Yeah. It well it was problems. All these similar problems were popping up. She

was getting turned down for roles. She

was frustrated with her career. I was

frustrated with my career. Um nothing

was breaking loose. You know, nobody was calling me and hiring me. I had this great product. I knew I had a great

great product. I knew I had a great service. I had a lot of integrity. I

service. I had a lot of integrity. I

knew I serviced my customers really well. But nobody knew me,

well. But nobody knew me, right?

And so I would keep saying, "What?

Here's a guy. Here's another company over here selling a terrible product and they're selling more than me. Here's

another guy that's selling advertising.

He's slaughtering me."

Um, and when I quit blaming, they were just better known.

Yeah. It's a numbers game.

It's a numbers game. Yeah. You know,

there's people in Hollywood, I know you want to be an actress that that are, you know, not as good that are going to get awards.

Yeah. Very true.

You know, very, very true.

So, what was the first year? Do you

remember the first year that we did a 10x con?

The first year we did a 10x growthcom, no, nobody knows this, including you, but it was in uh what year was that?

That would have been, let's see, 25, probably 14.

2014. Okay. So, I was three.

Yeah. 2014, we did a growth conference in Cancun.

Really?

Yeah.

And it was like what? It was like 40 people.

O next one that was not an official one.

So there was growth con zero which apparently there was growthcon zero and then the next growth com conf conference was in Orlando.

There was 80 people at that one.

Okay. So we doubled. That's pretty good stuff right there. 100% increase.

Well the the first one that was like I think we paid to have 30 people there.

30 of the 40 seat fillers.

Yeah. Yeah. Seat fillers. And then the third one was at the Diplomat Hotel and we sold 2200 seats in in 88 days.

That is impressive.

And we made more money on that conference than like it was like wow.

Say a revolution was started.

It was 10.

That was a big play before. 9 8 7 Insert.

5 4 3 2 1 John Maxwell was there. We had Bethany Frankle. We had Drew Brees, Damon John,

Frankle. We had Drew Brees, Damon John, Dana White, Floyd Mayweather, Tom Brady, Arnold Schwarzenegger. Like, it's crazy.

Arnold Schwarzenegger. Like, it's crazy.

Ray Lewis, uh, Kevin Hart.

I mean, it was crazy like what we did.

Nobody was doing this when we did this, by the way. Now, what what gave me the idea that I could do this? I don't

really know.

Delusion.

I don't think so. I don't think so.

Because the first one only had 40 people. Right.

people. Right.

Right.

So, we didn't spend any money in advertising. And the second one only had

advertising. And the second one only had 80 people and it was in Orlando. It was

a little little conference room. And I

walked out of that little conference room and I'm like, I don't want to do this, right?

I don't want to do this little dump conference room. I want to do lights,

conference room. I want to do lights, music. I want people to walk in and have

music. I want people to walk in and have an experience that they can never ever forget. That was really

forget. That was really It's a stimulus experience.

Yeah. Yeah.

It really engages you. Yeah.

It is interactive.

That really blew us up, right? It did. It's true.

right? It did. It's true.

And it took us from in 2012, fast forward to about 16, man, we social media had blown us up and now people knew me. Now we were starting to do

knew me. Now we were starting to do business with Canadian Pacific Railroad called me one day from Canada. We want

to hire you. Um Ashley Furniture, $5 billion company. Hey, we want to hire

billion company. Hey, we want to hire you to to put your social marketing and your sales systems into our company.

People were starting to call me for the first time in my career. Yeah. Exactly.

Right.

The US military called me to go to Fort Bragg and uh be be ahead of their recruiting for the US military because they were having recruiting problems. You probably don't even know that the army because it's a sales it's a sales pitch.

Fair enough.

Yeah.

Well, this leads me to my next question.

Do you think we'll regret? First of all, why did we stop doing that?

We stopped this year. This is our first year not to do it, 2026.

And you know, you you told me yesterday, you told me yesterday, you said we would be doing a growth conference right now, this month, March.

And I was like, "Yeah, we would be." And

I kind of miss it. Um, and I knew I would when we stopped doing them, but it was it was a decision. I think a two-fold decision. One, I am going to

two-fold decision. One, I am going to miss him 100% because I think it was one of my it was a very special event.

It really, really was. I mean, for me, we had been doing them since I was what, like three or four years old.

It was like a It was like a marking of time in my life.

Yeah.

Like, every year, no matter what was happening, GrowthCon's going to roll around.

Yeah.

Every year.

And every year it did. And it was great.

And I got to speak and I got to meet people and I got to I always knew I would have all these experiences.

Yeah.

It was a really special thing.

I remember the one in Marlin Stadium where we were in a RV. We we ran out of the whole stadium and then we had this RV that we stayed in because there was no hotel rooms, but we needed a place to change and everything. And then you

guys, you were really young. You were

probably six. She would It's Sabrina was eight and you guys would be in the window of the RV and be saying hi to people and you were celebrities, too.

We were in that world. We were

Yeah.

Yeah. We would walk through the mall and people would be like I mean it it was a weird thing cuz I was 6 years old and people were coming up to me and asking me to take a picture. Yeah. You know,

that's like a weird phenomenon.

Yeah.

But it was awesome.

Yeah. It was so so I'll miss it. But but

the the the reason we ended it was because one, all things do end.

True.

Two, it was like, okay, I want to transition to be someone else.

And what is that?

Well, we end we ended this at the height of it, by the way. It's not like this was a failing project. This was a very successful conference. And I just knew

successful conference. And I just knew that it was only a matter of time before I couldn't keep scaling this and that that I wanted to become something else for you guys

to to leave with you guys that that that are you guys going to really want to run that conference 10 years from now.

Right. I get what you're saying.

And so I wanted to build something new and and I I couldn't hold on to that and build the next thing I want to build.

You keep one foot in the door and the other in the window.

Yeah.

Right. Or or you can't surf two ways at the same time.

That is a much more eloquent way of saying it.

Yeah. Yeah.

But I liked mine. An image.

Not bad. Not bad. Not bad.

I appreciate it.

So, I mean, what are you searching?

No. Go ahead.

Well, now you're catching my attention over here.

How much money is crack worth?

No. Well, that's okay.

Okay. Well, this is my question.

Yeah.

How when 10x GCON was just starting out, Yeah. We had all these people involved,

Yeah. We had all these people involved, right? We had some pretty big names. How

right? We had some pretty big names. How

did you get them into it?

Well, we would we would get them into it. I mean, we we eased into it. We

it. I mean, we we eased into it. We

didn't In the very beginning, I was asking friends and other speakers and authors that wanted a stage. Typically,

sometimes what we would do is like, yeah, come sell your book.

I see.

You know, come and sell your program.

And then after that, completely was a terrible idea. Yeah,

because then Well, because every time somebody went up there, they were selling something. Like the one we did

selling something. Like the one we did in Marlin Stadium, that was the last time we allowed anybody to go on stage and sell anything, right?

Because it was like, "Sell something, sell something, sell something." I'm

like "Okay."

One big infomercial.

Yeah. It didn't It didn't It didn't feel good to me. It didn't feel good to the audience. Um,

audience. Um, and after that, the only people we let on stage was people that we paid you come speak. And we started just reaching

come speak. And we started just reaching up into the food chain.

I see what you're saying. Who do you think was your most monumental speaker?

Most monumental was like Yeah.

I mean Donald Trump walked in.

True. That's a great point.

Like Donald Trump walked in. Nobody knew he was coming.

walked in. Nobody knew he was coming.

Well, we did two things. One, we went all the way up the food chain. Two, we

quit announcing speakers, which is insane.

We didn't promote any speakers.

That's insane.

Three, um, you didn't there was no schedule. There was no itinerary. So,

schedule. There was no itinerary. So,

you didn't know who was coming next. It

was complete mystery. Everything was a mystery.

Uh we did things there like we sold a third of the tickets for the last seven events we did were sold without a venue location or a date.

That is unbelievable.

And no schedule of who speak. The only

the only people that anybody knew was coming was me and that you guys were going to be there. The the family.

Um and then we'd bring speakers in.

Right. So Tom Brady was phenomenal. He

was a he was a big speaker.

Mark Wahberg.

Mark was big. Yeah. You and I just saw Departed last night.

We did great. That was great. By the

way, Martha Stewart, Charlie Kirk.

Charlie I got Charlie died that year.

Probably like what?

Two months later. Yeah. Two months,

three months later. Yeah.

Crazy. His profile picture is a picture from your event. I always like to say.

Yeah.

Not that that's relevant, but Yeah.

I mean, wow. I didn't know that.

wow. I didn't know that.

Yeah, it is. It's like And you see the 10X in the background.

Yeah. Yeah.

Yeah.

Yeah. Because anybody that went there, like Donald Trump showed up, Donald looked around and said, he was pre he had been president. He's like, "Man, this is an amazing event. That guy's

been everywhere." Tom Brady walked on stage. Oh my god, this is amazing. Usher

stage. Oh my god, this is amazing. Usher

walked up. Oh my god. Floyd Mayweather,

oh my god, this is amazing. Like, like

when you when you And that was the goal.

Dana White walked in. Dana White that runs the UFC says, "Oh my god, man. I

can't believe this event. Three days."

Like he's running a three or four hour, maybe a five hour event. We were running a three-day event sometimes with the fourth and fifth day 8 8:00 in the morning till 8:00 at night for 35,000 people that were coming for education.

Steve Harvey Steve Harvey came in and said, "I you you told me you were going to have 35,000 people here." I did not believe Super Bowl weekend, by the way. Yeah,

might I add?

And he's like, "Who are you?" He didn't know me at the time. And he's like, "How can you get this many people to show up for education on a Super Bowl weekend?"

I mean, how do you do it? Well, because

I believe that there was a lot of people that wanted to be that want education, you know, they want education and entertainment that they want it to be fun, they want to see family, they want to have hope, they want to be inspired.

Yeah. We have to sell things at it. I

mean, that's the only way that that event worked.

Yeah.

And um that's really awesome.

Yeah.

Well, here's and and let me just talk to you about like one thing is the people I wanted to get that I never got.

Oh, yes.

Joe Rogan would never come.

Why?

He just said it's not his deal. I don't

know if there's something or he's heard something about me or he doesn't like me or whatever, but he said it wasn't his deal. Maybe it's none of that. It's just

deal. Maybe it's none of that. It's just

not his deal, which I don't believe because I know he wants to help you, right?

And I know he's in very Look, one of the videos that Joe Joe has posted is Tom Brady on my stage talking to me is one of the most inspirational speeches he's ever heard.

Wow.

He's talking about Tom, not me being inspiring. So that that's what that

inspiring. So that that's what that environment was. So I never got Joe.

environment was. So I never got Joe.

I never got Dave Chappelle.

Okay. I wanted Dave. I wanted Tom Cruz.

Who doesn't want Tom Cruz?

Um, and who else did I want? There was

one other person that I wanted that I couldn't get.

Oh, yeah.

Yeah.

Share with the class.

Our boy.

Who's our boy?

Our boy, man. Knapsack.

I don't know who you're talking about.

Polo shirt.

Kanye West.

Yay.

No, not yay. Well, yay. Yes.

Yay.

But not like yay.

Yay. Do you in hindsight do you think having Kanye would have been a good idea?

100%. I don't care what people say about Kanye West. I don't care.

Kanye West. I don't care.

Okay. But

I don't care. I don't care. I don't

care.

Kanye West will come back.

Can we get a statement from you saying that you don't agree with his harmful agendas?

Of course not.

Okay, good. We just need to get that on the record.

Of course not. Who Who agrees with any anyone's harmful agendas? You know, I mean, I guess if you're harmful, but No, of course not. I mean, we have to admit he's a good rapper,

but let's just separate that from his lyrical genius.

I mean, I I have had I have gotten so much pleasure from listening to to his music.

Totally.

So, I mean, it's a really out of- body experience.

If you if you offered me $10 million to never listen to Yay again, Yeah. I'd probably take the

Yeah. I'd probably take the Okay. What about 5 million?

Okay. What about 5 million?

Oh, yeah.

1 million. No, I mean 1 million.

No, I don't think so.

What's the amount? What you wouldn't go any lower?

I mean, look, I'm easy I'm easy to, you know, I'm easy to seduce with money because I have a plan for the money.

Mhm.

And it's not watches and cars.

You say the pleasure that is derived from us singing in the car together.

Yeah. It would you and I overcomes the fin the monetary gain.

Yeah. Uhhuh. I mean, at some point, what? What?

what? What?

Well, I mean, how much?

You never get to see me again. $1

billion.

No.

No. 10 billion.

No.

Never. I'm not going to take No number.

Would you take it?

No.

No.

I would never.

Okay. Here's my question.

There's not a number I would take.

Now, what if you said What if you said Let's play a game. What if I said what if I said you had to be homeless and without money for the rest of your life, but you get to spend time with me?

Well, see, I think that's a bad deal.

You didn't help me out at all.

It's a terrible deal. Huh?

I think I can't help you. I don't have anything either then. No.

then. No.

No. What?

I'm not I I'm not taking that.

Yeah.

And I don't think you would either.

Yeah. Good for you. But it's just because like um I think like as a as stable data in my universe that I have, something that I can depend on is that so long as I know you, I'll always be good.

Yeah. Yeah.

Which I don't know if that's I'm using you as too much of a crutch. But like,

you know, that that idea that like, oh, no one's coming to save you, you have to figure it out. I know that so long as I have you in my life, I always will have someone to take care of me. And

yeah, yeah, yeah.

So, I just don't think like that's why I would never take it.

Yeah. like a billion dollars because I just feel like you think I might come I might come save the day pretty much. Yeah,

pretty much. Yeah, I will too.

Thanks. Well, here's my next question for you.

That's what a father's supposed to do, too.

Okay.

I think you know, like tell me a little bit more about that.

Save the day, dude. I think that's what a man's supposed to do. That's why when your mom wants to drive the car, it gets me upset because I'm like, "No, dude.

That's what I'm supposed to do."

Cuz you want to be the provider.

I want to be the I want to take care of everyone. Yeah.

everyone. Yeah.

So, how does that feel to have so many people that you're taking care of?

It feels great. It feels great. I get to fulfill my my my you know that that this is what I want to do. I don't I don't go to work just to take care of you guys. I

go to work to take care of you guys because it makes me feel good about me.

I I want I want to take care of you guys. Like, I don't want to I don't want

guys. Like, I don't want to I don't want to not take care of you guys. I can't

imagine I would be so unhappy if I couldn't take care of you guys. If I

couldn't provide you with a a nice car, a nice house, travel, like if I couldn't do that. It's really not about giving

do that. It's really not about giving you guys something. It's really about giving me something.

It you feel pleased.

I feel self-esteem, character.

I know the hard work is worth it.

You know, me me putting on a watch in the morning doesn't make me Oh, man.

Look. Oh, my watch.

You have your watch with me?

I love my watch.

Show your watch with me.

Yeah. Yeah. Yeah. Yeah. Yeah. Shake it.

So, you know, but but knowing I take care of you or knowing I spend time with you, knowing that I can spend time with you. Like this morning, how long did we

you. Like this morning, how long did we roll this morning?

Well, let me walk you through it. We

woke up. We got in the car. Well, I had to wake you up. We got in the car.

What?

Yeah, I know. We went to Starbucks. You

got me a coffee. Like, you do every You've probably spent like thousands of dollars worth of coffee on me at this point.

Um, we go got your haircut and then you we went I drove the car.

Yeah.

We're practicing.

Yeah. Illegally.

Cut that. Bleep that. We can't say that.

No, I'm kidding. Um, so do you think being a father, like obviously you've done all this stuff? You have an empire.

Someone would say I would say.

Do you think little empire?

I would say a pretty sizable empire.

Okay.

I mean, look out that window. Do you see really anybody else that has the empire you have?

Yeah, I see right outside right there.

Jeff Sofur, his dad, Don Sofur, Turnberry Aventural.

Okay. Yeah, that was probably bad.

That's a that's a you know, we're in a bad place for me to ask you that question. But if we were in like

that question. But if we were in like Clear Water, I could ask you look outside, see anyone.

I look outside. I see our office building right there. I'm in off our own office building.

Um, you know, maybe we bought that over there one day. The one I just mentioned.

Well, that white one.

No. Wait. Yeah, they could be the white one. Could be the white one. That's

one. Could be the white one. That's

Bloomingdale's. That's That's Aventur Mall.

The white building is not Aventur Mall.

The white building. Not that big white building. The next one.

building. The next one.

I see what you're saying.

That's Avatar Mall. The parking lot's right over there. That's Avatar Mall.

You know, they built that out of nothing.

That's the one thing I kind of regret. I

wish we would have built stuff.

Mhm. And you don't think we have built stuff?

No, we haven't built anything. We buy We buy stuff that's built.

Okay. Well, if you could go back, what would you build?

If I could go back, what would I build?

I If I could go back.

You can go back. You're 25.

25 years old.

You have no money.

You don't get that. You don't get to keep that. But you get to you get to

keep that. But you get to you get to start over.

I don't have any money.

Well, not more than you had at that time.

I didn't have any money.

Exactly.

Yeah.

Point in case.

Why am I going back then?

Cuz you're you're going back to when you're 25 years old.

Yeah.

You get to relive your life up until this point.

I know everything I know now.

Sure.

Oh my god.

But you don't get to use it to like bet on like Super Bowl, make a ton of money off that. You like What would you build?

off that. You like What would you build?

Well, what would I build? I mean, I would I would know everything that's going to happen, right?

I mean, I would, you know, when we came to Miami, I wouldn't have I bought a thousand units up north. I would have bought 10,000, right?

I would have bought 10,000 down here. I

would I would I mean, I would know I would have built the Aventur Mall.

Okay.

Because now I know it's going to work.

Maybe that's a bad question.

So, I don't If id have left La Hoya, I'd pro I would have probably bought 5,000 apartments in La Hoya or built them. Um

I wouldn't have built condos and sold them. I like Ralph did. Dumbass. And Rob

them. I like Ralph did. Dumbass. And Rob

Shamali, another dumbass. These are

people that I don't like still today.

Um they're nemesis. They're they're

they're they're they're people that caused me problems and that actually benefited me in life. But, um,

yeah, I would I mean, you went down a a very real estate business focused life.

Yeah.

Now, if you were standing at a crossroads in your 25-year-old body, Yeah.

which way would you go? Would you go down the same path?

No. Uhuh.

No. I I wouldn't have I wouldn't have done I wouldn't have done most of what I did.

Elaborate.

Elaborate. I would I would have not I wouldn't have been in the automotive industry.

I would have gone straight to Wall Street.

I'd have set up either a JP Morgan or Goldman Sachs and I'd have become an investment banker and I'd be worth, you know, I'd probably be Jamie Diamond

today running Chase Bank. Yeah.

Chase Bank. Yeah.

JP Morgan.

Pretty cool.

Pretty cool.

Pretty cool, dude.

I wouldn't be here.

Why? Why wouldn't you be here?

Well, I mean, if you never left La Hoya, you would have Yeah. Yeah. You're right. Yeah.

Yeah. Yeah. You're right. Yeah.

Butterfly effect.

So, what would I rather?

Yeah. You can be honest because I'm here now. What do you do about it?

now. What do you do about it?

Yeah. I I don't know. I don't know. I

mean, I can't, you know, you can't make that that that you can't have it. I

can't have it. But like, if I could say, okay, you could be Jamie Diamond and run a $5 trillion bank or what? Be Grant Cardone.

or what? Be Grant Cardone.

Be Grant Cardone. In fact, Jer, your wife.

Do I get to be still the kind of Grant Cardone I am today? Yeah. Or no, I got to be more like him.

What's What's your question?

If you want to be Jamie Diamond, you're going to be Jamie Diamond. You're going

to wear a vest and you're going to follow the rules. Yeah. Like

Yeah. Well, he don't follow the rules.

Okay, never mind.

He makes the rules.

Man, I don't know. That's pretty

tempting.

Well, fair enough.

I mean, everyone has their price.

That's a $5 trillion bank. But, you

know, I wouldn't want to give you up, buddy. There's no There's There's no

buddy. There's no There's There's no price existed. You wouldn't even know about

existed. You wouldn't even know about me.

Right. Right. Yeah. It's kind of a hard game to play. It is a hard game to play because it's just so like Yeah.

hypothetical.

Should we move on?

Yeah.

Okay. Here's my next question.

Let me have a sip of that Diet Coke.

10X Coke. Actually,

10X Coke.

Yeah. I rebranded it.

Do you think there's a piece of advice at any point in your life that was the worst piece of advice you could have been given?

Yes.

And did you follow it?

Yes. A lot. I had a lot of bad advice.

Phil told me that bigger is not better.

Can we flip off? That's one field.

Another field told me that I would be a I had a disease and I would always have this disease, drug addiction, and that I would never get rid of it and I was powerless forever. That was bad advice,

powerless forever. That was bad advice, right?

And that he told me that if I stayed committed to this idea of creating wealth and celebrity and power that it would be a terrible thing. That really

bothered me for a long time.

Um, two fills. Uh, let's see. Another

bad piece of advice. A lot of bad advice.

Go ahead. I feel like there's something right there.

Yeah. Uh,

I feel like there's something on the tip of your tongue and you're debating.

I mean, there's a lot of bad advice. I

took a lot of bad I took advice from too many people, right?

That was really the problem.

Weren't selective or not?

No, I should have only taken advice from up the food chain, right? And then even when I took advice

right? And then even when I took advice from up the food chain, sometimes I threw it, I treat it like the rest of the advice from sideways and down.

Exactly.

So that was the other problem. I I'm not going to tell you who this was or or what it was, but this one guy gave me this piece of advice. It was freaking brilliant. It was like 10 or 15 years

brilliant. It was like 10 or 15 years before anyone else told me. I cannot

tell you guys what this is.

Who it is?

I can't tell you who it is and I cannot tell you what it's about.

You can't tell me the advice, but it was like I'm like, "Yeah, yeah, big deal. Big deal, dude. This was

big deal. Big deal, dude. This was

I'm not a journalist if I don't ask you at the advice.

I can't.

You have to.

It was so good. There was another guy that told me similar way up the food chain. Way way up the food chain. And I

chain. Way way up the food chain. And I

should have pivoted when he told me that. Done it and I'd be worth a hundred

that. Done it and I'd be worth a hundred billion dollars. A hundred billion

billion dollars. A hundred billion today.

What is the advice?

I can't tell you. You have to.

I cannot tell you. Why not?

It can. I cannot. The two of them are It's the people that were involved and then it's the advice that was given. I

can't ask you who was involved.

One of them was about money and one of them was about health.

Yeah.

Can I pick one? You just have to tell me one.

I cannot. Now, there's another piece of advice a guy gave me, Doug Doring.

Probably the greatest piece of advice I've given that I haven't completely used yet.

The last time I saw him before he died, I was walking out of his hospital room.

I knew he was going to die and he knew he was going to die. And this is two years ago. And I said, "Doug, is there

years ago. And I said, "Doug, is there any advice that you have for me?" He's a dear friend of mine. Like, I have very few friends as you know, very few. And

Doug was one of those guys.

And I said, "Doug, is there any advice you can give me?" So, last time I'm going to see you.

And he said, "No, man. No, I don't have any advice." And he was like he he was

any advice." And he was like he he was we we were both everybody knew it was terrible.

And I'm walking out of the room. He's

like, "No, I got one advice piece of advice for you. Come here." And I'm went back and he's like, "Grant, be true to yourself.

Trust yourself, Grant."

And Doug had always told me this my whole life. Now, we me and him, Doug

whole life. Now, we me and him, Doug Doring and myself were completely different. He was much more low-key,

different. He was much more low-key, very professional, not flashy.

And I had heard about him my whole life.

We were the same age. I always looked up to Doug very methodical like building blocks ABC you know like and me I'm kind

of like cra like well I was working on a project with Doug once and I said Doug he's like I said Doug you know what do y'all need me to do he's like we don't need you to do

anything except be you don't change anything Doug was probably the only person in my whole life in my whole life including my family that was

that was not not just your you guys but even you guys that was like change nothing.

Yeah.

Do your thing, dude.

Yeah.

Be you. We don't want we don't want They wanted to add me to this charity event.

Right. And they said we just want you to be you. Don't change anything. Just be

be you. Don't change anything. Just be

you. Him and one other guy or guy.

Cool. I can't tell you.

Is it?

There's actually Yeah, it is who you think it is. Okay.

And there's a third guy that's not alive anymore. There was three I I can't tell.

anymore. There was three I I can't tell.

On the way home.

Yeah, sure.

And I And yeah. Yeah. Anyway,

that's beautiful. Yeah.

That's really great advice.

Yeah, he he meant it too. He he wasn't saying that to oh, like be yourself. Be

yourself bro.

T-shirt, be yourself. This guy was like, bro, trust yourself.

Yeah, trust yourself. You know, and I was

trust yourself. You know, and I was talking to our friend that we spent some time with last weekend. Guessing

comments, interactions.

Yeah. And you know, me and this guy had such a reality.

This guy I was talking to because like like I don't again, you know, the audience doesn't know this. I don't have a lot of friends, right?

I can count them on one hand and take three fingers off.

So, it's me me and then these other two people that you won't disclose.

Yeah. So, you know, and this guy also doesn't have a lot of friends.

Very true.

He knows a lot of people. A lot of people know him, but he doesn't have a lot of friends. And we we just, you know, we just had a reality about when you're doing something and you're

by yourself and no matter if you have a wife, two kids, a bunch of employees and support and people believe you, you're still by yourself. You're making

decisions. Most of the time I'm making decisions and no matter how much you're like, "Yeah, we should do this."

It's independent.

I'm still by myself with that decision.

You know what I say?

What?

The only thing worse than a bad general is two good generals.

Dude, you are 1,000% right. Because even

if let's say I fully believe in a you know a way to go do something and you half believe it, right? So it's

right? So it's that's not more than if I just believe it.

Yeah, I agree. Because you're half.

It's my half and my not half.

Exactly. You get it right.

Yours.

I'm I'm certain.

Then I check with you and you're half certain.

Right.

That actually reduced That's not 150% certain. That's actually

certain. That's actually 50% certain.

50% certain. You you you pull my certainty down.

You don't add to it.

Right.

You got me all teeyed today.

I'm sorry.

Yeah. Yeah. Yeah.

Well, I'm sure the guest love to see it.

Okay.

Um, is there any advice that you're like really thinking there? Yeah.

Is there any advice you would give to me that you hope I follow?

Piece of advice I would give you. It's

It's really hard because dude, I I don't want to give you guys too much advice because then I think uh what if it's not right for you, right?

Because I don't know that everything that I believe for me is right for others, right? Because it goes back into that

right? Because it goes back into that you have to have your I have to have my certainty.

Yeah. Yeah. And then I put that on you and then you're like, "That's not true for me." You know, I remember, you know,

for me." You know, I remember, you know, I think it was Jay-Z that was talking about there's a lot of pasts.

His past different than my past, different than Tom's, Bobs or John's.

So, you know, I don't know what's right for everybody. I think that's between

for everybody. I think that's between them and their God and their, you know, postulates and decisions in life. But

what I would tell you, dude, is like marry marry the right person, right?

Okay. Don't don't have a lot of friends.

Okay? I I would tell you you don't need a lot of friends.

Um you need you need to understand money.

It really matters. Um

wanted to take Glock here.

No. No. What would I tell you, man? I

would tell you like Yeah. Yeah. Just you

know, there's a lot of there's a lot of people out there that they don't even want the right thing for the the best things for themselves and they're never going to want the right the best thing for you. So, you know, you got to be

for you. So, you know, you got to be careful around people. like be be open, be willing to meet everybody, but you need to have like it's me h

half half half bottle glasses half full, half empty. Dude, you need you need you

half empty. Dude, you need you need you need to not you need to you need to trust that everyone will disappoint you, right? I have a problem with that

right? I have a problem with that because people people are broken and messed up and confused and it's not really about it's not so much about the human condition. people. I think people

human condition. people. I think people at their core are great people. The

problem is there's so much other stuff other stuff and false information and misinformation and you know even even when I was 35 and 40 years old I had all these people telling me all this stuff

that was bad information. Yeah.

So at that time I had become a liability a little bit an issue.

Okay.

Okay. We'll we'll return this. Okay. Be

back.

Commercial break.

This is the best podcast I've ever been on by the way. Go ahead.

Tell me more about that. Well, you're

fantastic. Right.

Your timing is great. You ask very provoking questions, okay?

Thought-provoking that caused me to go deep into the recesses of my mind. Right.

You're extremely intelligent, very fast, very witty.

Um, and look, man, I just love being with you, dude.

That is so kind.

I know. I could start crying right now.

I could also start cry. We could just cry for the rest of the podcast.

Really? This is

um, so I don't really remember where we left off. What were we talking about?

left off. What were we talking about?

Advice. We were talking about advice. Oh

yeah.

So I'm going to Yeah.

Okay.

You remember that?

I think so.

That was like what, an hour and a half, two hours ago? Probably more. Probably

like 5 hours ago.

Yeah. Yeah, it probably was.

Um, so my next question for you, you've obviously lived a very interesting life.

And in that life, you've done a lot of sales.

Yes.

This is my question for you.

Yes.

Now, if you were getting into sales, how would you handle the justification of like a person just immediately saying no to you?

How would you handle that? Well, let's

say I'm Let's say I'm I'm I'm I'm I'm knocking on the door.

Knock. Okay, I'll open the door.

Yeah. Yes, ma'am. Yes, ma'am.

I'm not interested in whatever you're selling. I'm not interested.

selling. I'm not interested.

Of course, you're not interested, ma'am.

You don't have enough information to to be interested. But what if I could tell

be interested. But what if I could tell you that I was here to give you a million dollars?

Are you here to give me a million dollars?

Yes, ma'am. I am. I'm here to give you a Give it to me now.

I just get Let me before I give you the million dollars, ma'am. I have to explain what I'm going to do for you.

All right.

Okay. First of all, I want to tell you that when I was walking past the neighborhood, your home is so attractive.

Well, thank you. Yeah.

Your yard, your landscaping, the bushes, the attention to detail. And then I noticed ma'am my specialty is cleaning windows.

Really?

And I do, and there's at least four neighbors in the neighborhood that will tell you, really, I make your windows look like a million dollars. For only $189, I'll clean every

dollars. For only $189, I'll clean every window on your house.

Will you do that for me? Yes, ma'am.

Wow. Where can I sign?

Yes. There you go. See? See? There you

go. See, you notice you noticed I quit talking at some point, right? I was

going to keep going, but then I noticed you're like once you get there, you don't have to.

It looked like it looked like you were ready to buy. You like really? You went

from not interested to really, right?

And I'm like, shut up. Close the deal.

Visa Visa Mastercard American Express, or do you have a cash app of Vimmo? Let's go.

Vimmo? Let's go.

Right.

For your young guy that wants to learn sales. Okay. He should get on Cardone

sales. Okay. He should get on Cardone University, right?

And he has to learn how to handle a note. There's basically three things

note. There's basically three things that can happen. And I'm glad you asked, by the way, because you need to learn how to perfect this yourself, right?

Just cuz you're a pretty good salesperson.

Yeah. Yeah. But you're not really you're not you don't know what you're doing yet.

Some wouldn't say that, but All right, continue.

Yeah. But you you would say that you're good, but the truth is you don't I would say that you don't know what you don't know what you're doing yet. Okay. Because

there's a system, right?

Okay. The fact that you're not interested. The lady said she's not

interested. The lady said she's not interested. No is a level

interested. No is a level of interest.

Of interest. She's saying no to something. Why? Why is she saying no to

something. Why? Why is she saying no to something? Typically, what happens?

something? Typically, what happens?

Somebody that immediately gives you a no is an easy sale, right? Because if they can go from one

right? Because if they can go from one side of That's why That's why they're saying no.

No. No to what? Like that's why I said, "Man, what if I was here to give you a million dollars?"

million dollars?" I see.

10 million, right?

A billion, right?

Lottery ticket.

10 years extra to live.

50 years magic formula.

Wow. You're you're really good.

I'm here to clean your windows.

So, I'm There's three levels basically.

I'm interested. I don't know. Maybe or

yes.

They're all really a version of yes.

Yeah.

You just got to figure out how to move this person down because the same person that's going to say no to you at the front door is going to go have a cup of coffee and say yes to it.

So, the the trick So, you have to Huh.

No. is what

is coffee.

Yeah, could be. Coffee is for closers.

As they say.

As they say. Who says that? Just you?

Oh, no. That's uh that that's Glengary.

Glenn Ross.

Oh, sorry about that. Glenn Ross.

Yeah. So, so um yeah, so you have to learn sales. Women, particularly girls,

learn sales. Women, particularly girls, need to learn sales.

You guys need to learn how to sell stuff.

Why is that?

Well, because first of all, you're taught not to approach, right?

And you know, boys are pursuing. It's

all right for them to pursue. Girls are

like, "Oh, I got to wait.

Come talk to me.

Come talk to me. I'm the butterfly. No,

I'm the I'm the flower. You're the

butterfly. You're the hummingbird, the bee, whatever." Right? So, so I would

bee, whatever." Right? So, so I would just say that you have to learn how to go approach people. It'd be really good for you to go do cold calling for like three months, okay?

And raise money doortodoor.

I've done door to door.

Tell me.

Did you know that?

For for your money, for your uh your movie short film, right? And um you know I was having some Oh hello everybody. You can

hear me much better now. Uh you know I'm not going to turn this podcast on me because you know there's enough of that in this world. But I was doing the short film and we needed to raise a significant amount of money and you kind of came in clutch and you were like okay

if you go to door whatever you raise I will match. So I think I did like 3,000

will match. So I think I did like 3,000 in two days which I mean that's pretty good we have to admit.

Yeah.

But it's really difficult. It is a hard business to be in.

Yeah. I mean, when you're raising money for a movie that the the guy woke up this morning, Raphael woke up. You knock

on his door. Raphael answers the door in his pajamas and he's like, "Who are you?"

Mhm.

He didn't wake up that morning with a budget.

Exactly.

To fund a movie that he's not going to see or to clean his windows.

Yeah.

So, you're taking somebody who has zero interest, wasn't even considerate like from a like on a speedometer zero to 100 that fast. very very difficult, but it'd

that fast. very very difficult, but it'd be great for people if they could get through the rejection, the not answering, the the fear going up to the door. The amount of rejection you get

door. The amount of rejection you get and then you got to go knock on another door after that. The fact that you went and did that at all is pretty pretty remarkable.

Thank you very much.

Yeah, I mean it's definitely it's not an easy thing.

And your kid, your buddy, sorry to interrupt you, but your buddy, whatever his name is. Okay. What's his name?

Josh.

Josh. Yeah, Josh.

Josh. Uh, dude, you got to learn the game, bro. Okay, everybody's a buyer.

game, bro. Okay, everybody's a buyer.

Here's here's some little simple things you got to know. Everyone is a buyer.

Everyone will say yes to something.

There is no such thing as a non- buyer.

Everyone has a price.

Everyone's qualified.

Everyone needs your product. Everyone

will buy something from someone at some point. Someday, some way, somehow. God

point. Someday, some way, somehow. God

taught me once, he's like, "Someday, somehow, some way, everybody will buy."

Mhm.

So you have to go in with that mindset and then you have to go in I am going to convert everybody to a yes.

Yeah.

Three buckets. What are they?

Three buckets.

The three buckets of what?

Not interested.

Oh, not interested. Maybe. Yes.

Maybe and yes. Your job is to get the not interested to a maybe. And the maybe to a yes. Simple.

A yes. Bing. No. No. No. A.

No. Maybe is just a yes.

And a no is just a maybe.

A no is a maybe.

Maybe.

That's how I got your mom.

Do you want to tell us a little bit about that?

Well, your mom said no to me.

How many times? Uh, she said no on 26 phone calls.

Wow.

She didn't answer on 13 phone calls and then she started slowly answering.

Are you like against your wall? Like

another one.

Oh yeah, 100%. Another one.

DJ Kelly, I'm getting a little closer.

Right.

Because you just start wearing down the nose.

Yeah.

This what kids know so well. You knew it better when you were three than you know now. But it's like I I was telling you

now. But it's like I I was telling you in the car this morning. You remember?

Yeah. Well, you got to me today.

What did I say to you in the car today?

I said, "Okay, so I have this friend and he won't tell me his middle name."

You said you were very And I said, "I will get that out of his.

I am very persuasive." And he went, "I wouldn't say that. You're just very persistent." And I was like, "What does

persistent." And I was like, "What does that mean?"

that mean?" Persistent, you know, but persistent is a good quality, dude. It's fantastic.

But the problem is when people grow up, persistent. Your mom tells you you're

persistent. Your mom tells you you're nagging.

You're being a spoiled brat. You're

being a spoiled brat.

Take no. But don't listen to any of that. No,

that. No, including us. Yes.

including us. Yes.

Don't even listen to us. Just

two days ago, I was asking you something. You're like, Scarlet alone.

something. You're like, Scarlet alone.

And I was like, "No, I came here for an answer to my question. I'm going to get an answer to my question."

Yeah. And you should. And all kids out there, you guys should persist, nag, drag. But if you if you want to not be a

drag. But if you if you want to not be a little brat, learn how to sell professionally. And what that always is

professionally. And what that always is is always agree with the buyer.

Remember, they're all buyers.

Always right.

The dad's always a buyer. Mom's always a buyer. They'll always buy grandma,

buyer. They'll always buy grandma, uncle, aunt. Some of them are easier

uncle, aunt. Some of them are easier than others.

And um so when they say no, just say, "Yeah, I understand. I understand you don't want to do this. I understand you don't have the money. I understand you like this is not a good time. I

understand that you spent too much money already. I understand all that."

already. I understand all that."

And with all that and then do it with a big smile.

And then by the way, under what conditions with that?

What would have to change for you to buy my product? Mir

my product? Mir nothing. Nothing. think I'm out of money

nothing. Nothing. think I'm out of money right now.

Well, I totally understand that. Now, if

this was the perfect product that would solve all your problems, you're good.

Would you buy it?

You're charming. See, and that's where they're going to get to when they start getting to this like, oh, they go from that to, "Oh, you're so cute.

Dirty dog.

You got me." See, and then and then they're going to love it, dude. It's

relationship building, too. Sales is

just an Why do you look so shocked?

Networking was the prospect. Getting the

prospect.

Exactly. Selling is converting the prospect, the network to your net worth.

Thank you.

You understand the difference?

Beautiful.

Network is the people you know.

And the people you add to the people you know.

When you convert them to purchase something from you, cookies or charitable or whatever services or your window washing, now they become part of

your net worth. Your net worth.

Your network is Your network very well said. That was

beautiful.

Thank you.

That was beautiful. I mean, modern day Shakespeare over here.

You're so snappy.

Um, that's really interesting. I

appreciate you telling you.

Yeah, sure.

So, you got your your start in automotive.

Yes.

How is that compared to what you're doing now?

Well, interesting. I didn't know even you even knew about these parts of my life.

I know about everything. Yeah. Everyone.

Yeah. So, I mean, I was in the automotive industry, so I just slid over and kept talking to the automotive industry. Like, like

industry. Like, like you just did a little cheeky.

Yeah, kind of cheeky.

Yeah, I was I was I got good at it. I

didn't like it. I didn't like being in that business, but I got good at I did like it. And I learned a big lesson that

like it. And I learned a big lesson that you don't have to like something.

Yeah.

To get good at it.

See, and by the way, once you get good at it, you'll like it.

You'll like it.

Everybody likes what they're good at.

Totally. Have you ever met a bad a chess player, a chess grandmaster who hates chess?

I don't think so.

I don't think so either.

I don't think I've ever met I don't hadn't met a grandmaster yet.

One day we will.

You know, I've met some people that don't like bad gamut.

But they're pretty bad, huh?

No.

Did they lose their money to you?

Yeah.

Yeah, that's what I thought. Point A,

point B.

Yeah.

Um, so that was a great segue though for material content.

No, no, not nod in your head. like

to move into the bag.

Oh, okay. You were giving me that segue.

Well, yeah, I was giving you that segue.

I Texas had another question lined up, but I'll switch. How much money do you think you've earned playing back gammon?

Dude, a lot.

Can we get a number?

I've earned at least Is the IRS going to see this?

I can say over or under.

Okay.

Over under 1 million.

Over.

Over under five million.

Over.

Over under 10 million.

Well, you're in the neighborhood.

Over or under?

Under.

13 million.

Under.

Under.

Yeah.

Over. Under 9 million.

Under. I mean, over.

Over. Okay.

Yeah.

Good. You're in the neighborhood.

We're in the We're good. We're good on that. We're going to

that. We're going to Yeah.

Um, would you consider yourself a good gambler?

It depends on what I'm gambling on.

Okay. I I would consider myself a decent gambler. Typically, I'm only going to

gambler. Typically, I'm only going to for you guys out there, like if you've ever Yesterday I posted on X, dude, I learned when I was 17 years old, do not get in a fight you can't win and you can't finish.

Yeah.

And same thing with gambling, you know, like, you know, don't don't gamble at something that you can lose at like when when I was I was at in Las Vegas recently playing and I was telling the

guy in the he's like, "You don't play for you know I had a buddy there that was playing big."

Yeah.

And I'm playing for like I'm literally asking him to lower the minimum.

Yeah.

The minimum in the table was like 200 or 300. And I said, "Dude, can you

300. And I said, "Dude, can you Yeah.

Oh, okay.

Minimum bet." I said, "You got to take it down to 25 for me to play here."

Well, the other guy's playing for like 2,000 a hand.

Yeah.

And the next day, he was the the other player wasn't there, and the guy said to me, he's like, "I know you can afford to play for more than the other dude, but you don't." And I said, "Yeah, dude. I'm

you don't." And I said, "Yeah, dude. I'm

not going to play a game I can't win at."

at." And I think that is the single piece of advice that I think about most often in my life. We were talking about this ent.

my life. We were talking about this ent.

And every single time I find myself in a in a position where I have to make a choice. I have to take a risk. Yeah. I

choice. I have to take a risk. Yeah. I

just think in my head, is this a game I can win?

Yeah.

I don't know.

I mean, you can play it casually like me and Brandon Dawson, you know, your uncle Brandon, who's not actually my uncle, no blood relation but you know, we I played him in pool. He's

an excellent pool shooter and like the color of money kind of thing.

He's he's very good. And I used to be good.

I was playing in in Los Angeles maybe four or five years ago and I knew we were on his table. No. No. We had rented that house and I knew after three rounds

I'm like dude the guy's better than me.

Yeah.

And I quit playing.

Yeah.

I'm like I can't beat him now. I can't

beat him in the current condition I'm in.

Now would people say that's just you being a bad sport?

Um well I am a bad sport.

I'm a terrible loser and I highly I highly recommend it.

I don't know who's a good loser. Like,

are you a sore loser? Yeah, I'm a sore loser.

Because if you if you're going to play a game, if you get in a fight and you know the guy's going to whip your ass. I mean,

you're the stupid one.

If sometimes you just have to fight for the sake of fight though, you know what I'm saying?

No.

Oh, okay. Never.

No. No. It's not a good idea. Like now

now if you're gonna get in that kind of fight, you need to leave that fight where that guy's like, I never want to fight her again. Like you need to leave

even if you lose. I was taught this when I was 17 years old.

What was the story that you learned?

The kid, we were at a place called The Hungry Night, Lake Charles, Louisiana.

Hry Night.

The Hungry Night is What is The Hungry Night?

It's it's it's a it's a bar.

Okay.

You go to the bar, you meet people, talk to people, drink, da da da. And this

kid, there would be a fight every night there. Every single night there was

there. Every single night there was there was not a night there wasn't a fight. We in the bayus of Louisiana and

fight. We in the bayus of Louisiana and this kid, I forget his name. Maybe

Henry. We'll go with Henry.

Sounds like a jerk already.

Yeah, Henry was getting his ass whooped.

Oh, never mind. Okay.

These same guys, by the way, would team up on people every week. And this guy's getting his ass whooped.

And unlike other people though, Henry just kept getting up and they whooped Henry's ass and Henry would get up, go fight some more. Henry get up and fight

some more. And dude, like after two

some more. And dude, like after two weeks of that, two weekends, maybe three at the most. Nobody

no one touched Henry.

Everybody's like, "Leave Henry alone."

So I learned, hey, don't get in a fight you can't win. Don't get in a fight you can't finish. And if you get in either

can't finish. And if you get in either one, dude, make sure the other side is like, that dude, that dude is a wrecking ball. Yeah.

ball. Yeah.

So, that's my lawsuit story. That That's

That's how I apply to lawsuits.

So, yeah, let's talk about that.

Yeah.

You had a 100 million dollar defamation suit happen recently.

Uhhuh.

Um, tell how did you get into that?

Well, I got into it because, you know, people sometimes people are not not nice to your dad and they say nasty things to me.

What a victim you are.

They say, you know, like give me the give me the mouse over there. I'll show

you. like you you were asking about this earlier and there's there's these articles, right? Have you seen this stuff? Um, no.

right? Have you seen this stuff? Um, no.

Have you seen this? Let's see. Yeah. Is

that the court revives a lawsuit against 10x wealth guru or did this one uh the RICO fraud? The Grant Cardone hit with a

fraud? The Grant Cardone hit with a class action suit. Uh Gary Brea lawsuit.

The John former T-Mobile CEO deposed in $100 million defamation suit. $500

million defamation suit against Grant Cardone.

And she's suing you.

Yeah. How how

nobody knows.

I feel like defamation.

Okay. investors daughter. Oh yeah,

they're there. So, how does that make me feel, dude? It's terrible. I hate it. I

feel, dude? It's terrible. I hate it. I

hate you guys seeing it. I hate your friends are like, "Oh my god, her dad is in so much trouble." I'm not in any trouble.

Yeah.

But but what happens is when you start creating and building stuff, people start attacking you and trying to get stuff from you. Sometimes in some of the cases, in some of the cases, I had to

actually do something against someone to say, "Stop it. What you're saying is, is there like a point where the mindset shifted between, okay, it would be great if you would stop def defacing me, but

now I actually have to do something about it.

Well, there's there's there's the the people that you don't want to actually um take any action against because they're not worth it.

Yeah.

They're like ants, right?

You know, or this mangy little dog with fleas and ticks.

Kevin. His name's Kevin, the little dog.

And he shakes.

He's a mangy little dog with like, you know, he he ticks and fleas and mange spots on his body and he's he's undernourished. He's never done anything

undernourished. He's never done anything or accomplished anything. He and he's crippled and he's on three legs and his tail is all messed up and he but but he wants to make front fun of me and my

shiny big you know, fire truck go I'm going to the fire to put the fire out and Kevin the

mangy flea ridden dog is is barking. I'm like, "What am I going

is barking. I'm like, "What am I going to do, dude? I'm not going to give attention to you."

Yeah. Right.

So, there's that guy and then there's the guy that's the shining CEO.

Shining CEO saying bad things about me from his from his high horse from his Yeah, good point. I'm like, "No, bro. I'll trip

point. I'm like, "No, bro. I'll trip

your horse.

No, I'm gonna and you'll fall right.

I'm gonna take you out of that ivory tower you're in and I'm gonna bring you down, right?

And you're going to have to admit you were wrong. So, there's that. So, you

were wrong. So, there's that. So, you

got to pick who you going to You can't because you can't go fight everybody like if you're going to be anybody's going to be successful.

The critics are coming. The critics are going to come and they're going to like like you were telling me about some of the stuff you heard people were saying on social media this morning on the way over here.

Yeah. Yeah,

that's terrible.

It's pretty bad.

But you know, there's this girl at that restaurant.

She's a hostess and I guess she recognized me. She came

up to our table and she was like, "I used to post videos of me doing makeup online and I it was very small scale and people used to be so mean to me and I cannot imagine what it's like that year on such a larger scale."

scale." Right. Right.

Right. Right.

Cuz she was reading the hate that I was receiving and it's just like I mean she was like, "I'm so sorry." And I was like, "It's fine. I'll be okay." But,

you know, it's a lot. It's definitely

overwhelming. Yeah, I knew she recognized us when we went there. Do you

remember the name of that little that little place?

The Iris Cafe.

The Iris Cafe. Dan Den

is great, by the way.

Do you remember her name?

No.

Her boyfriend was a fan.

Yeah.

I took a picture with her and she did still didn't see us right away.

Well, I just think that's cuz they didn't have enough seats.

Whatever.

It's like It's like Okay, here's Okay, little equation here for you. If I came to your restaurant, okay, and would What are they going to do? Kick someone

out of their table?

Yeah. But if I came to your restaurant, I'm asking your audience that's watching this right now. Would you seat us a little sooner? By the way, I gave him

little sooner? By the way, I gave him some social media love. Why not? French

toast isn't that good over there, by the don't don't order it. It wasn't that good at all.

Don't Don't Black PR my favorite cafe.

Okay. And I had to wait. And I had to wait.

But everyone had to wait. Here's my

question. Do you think famous people should receive special treatment?

Should famous people from where? Like a

like a restaurant?

No, just for being famous.

It's a great question for your audience.

Yeah, because it begs the question, what have we done that puts us above someone else? Nothing.

else? Nothing.

Well, unless I'm, you know, unless if I was a restaurant owner and let's say somebody famous came into my Leo comes into the

restaurant. Yeah. I'm like, "Bro, you

restaurant. Yeah. I'm like, "Bro, you think I'm right? Okay, I'm gonna move somebody

I'm right? Okay, I'm gonna move somebody out. I'm gonna give him the best seat in

out. I'm gonna give him the best seat in the house. I'm probably not going to

the house. I'm probably not going to like Leo, everything's on me, bro. I got

you.

Just because he's Leonardo DiCaprio."

Why not? I mean, he adds value to my restaurant.

That's true.

He adds value by be his presence adds value to my restaurant.

That is very true.

And whether you like Leo or Oh my god, he's into climate change. I would I'd get over the climate change thing for that moment while he's in my because he's bringing the temperature up in my restaurant, dude. He's heating my place

restaurant, dude. He's heating my place up dude.

Right.

You know, now if I could get a photo with him, that'd be cool. If I could, you know, if I could get a photo that he was in my restaurant, that'd be cool. If

I could just get him to come back to my restaurant, that would be cool. And

bring all his friends. Dude, he's

bringing weight and power and credibility. Yeah. And reputation with

credibility. Yeah. And reputation with him. So, yeah. I'm like, "No, bro. I

him. So, yeah. I'm like, "No, bro. I

don't want your money. I want your presence."

presence." Right. I'm in the presence of a god.

Right. I'm in the presence of a god.

What is it?

Wait.

What's a What's a What's a human beings in a mob? What's a mob to a king?

Yeah.

Human beings to a mob. What's a mob to a king?

It's a king to a god.

What's a king to a god?

What's a god to a non-believer?

What's a god to a non-believer who don't believe in this GC thing?

Okay. No. Um, but I get what you're saying. So, it's a strate. It's a

saying. So, it's a strate. It's a

business move.

Yeah. 100%. So, do I think celebrities should be Yeah, man. I think successful people.

Do you think you add value to a restaurant? I mean,

restaurant? I mean, I can I can I mean, I could add value to the restaurant, you know.

Um, if if they think I'm valuable in their restaurant, right?

So, you remember a motique?

Motech.

Motech. Motech.

Love that place.

You know, I think it was me and Sabrina walked into Motech.

There was a big long line.

Was it me and Sabrina or me and you? Me

and you.

And I'm like, I ain't saying this line.

I went straight to the back. Hey, who's

the GM? GM.

Grand Cardone. Grand Cardone. Oh, Grand

Cardone. Grand Cardone. You know, I'm like, "Bro, bro, you got a lot of people out there, dude. You think I could seat myself at that table? I saw a table of 17, I think it is." He's like, "No, it's 15. I'm holding it for somebody else."

15. I'm holding it for somebody else."

How about you hold it for me? How about

that's a good idea? How about he sat us down? It was raining. Long line. sat us

down? It was raining. Long line. sat us

down and drum beat the comped our meal.

Comped the meal, dude.

I mean I mean come on.

Don't need the player the game.

There was four tables that knew who we were that said hello to us. It's a

better experience for them.

Is that the case if we go to Malta? May

maybe not.

What is Malta?

Malta is an island south of Italy.

Well, I mean and I also think it's not us saying like, "Oh, we are so important so you should set us here." If you think you should sit us, you could sit us. You

know what I'm saying?

Yeah. Look, I've always thought, and I know people don't like this, but I was at a whammo. Who Who was Wham?

The the group Wham. Two guys, George and look it up.

Wham.

Yeah. The name of the group was Wham.

George Michaels and his guy. I went to the concert.

Oh, Wham the band. the wham, the band, bro.

So, this is 19 This is probably 1986, Houston, Texas. I take my niece Shelly

Houston, Texas. I take my niece Shelly to the Wham concert and my sister, uh, Pam.

And we're in a long line. Long line. I'm

like, I I don't want to stand out line.

I've always been like this. I don't want to be at the back of this line.

So, what am I going to do?

Go to the front.

I went to the front of the line. Told

the guy, "Hey, bro.

Let me take care of your your order.

Really? Yeah. Can you just add add a couple for me? I added my two orders, paid for his bang.

Well, we can't even lie. It's pretty

time is money and money is time is money. So, don't wait at the back of the line. Just pay.

What if I don't that?

I guarantee you somebody behind me, behind the guy in the front of the line did not like me skipping that line because they're not at the front of the line.

No, because they feel like they waited.

I should have to wait. It's not fair.

Your audience that's watching right now is going to be like, he's teaching his daughter terrible things. I'm teaching

my daughter not to stand in a line.

And by the way, if you end up with a man that makes you stand in a line, I would say that he's not much of a man.

Let me ask you something. Yeah.

What obviously Oh, that's gonna that's going to rip right there. That piece right there.

right there. That piece right there.

That dude, that's gonna rip. Viral.

Do you think that's right or wrong? I I

mean I think Do you think it's wrong for me to skip?

Not I think it's wrong for you to go and push someone out of the way and be like, "Okay, this is me. I'm I'm standing here now." But I think if you're paying for

now." But I think if you're paying for someone's meal like seems like an exchange it he's next.

I think it's a more if he added if he was sitting there saying I'm getting four items and then suddenly said I'm going to get six items instead of four items and you're paying for his meal.

If I called it in, hey George, I'll see you at the front of the line. Add two

Cokes.

I think it's fair.

Okay. Now, what's wrong with me then going to George and saying, "George, I don't know you and you don't know me.

Dude, can you add two Cokes and I'll pick up the whole thing?" What's the difference?

I mean, I think it's fair, dude. I think I would have been perfect

dude. I think I would have been perfect for Departed.

I don't think that correlates.

Dude, it's the same movie, dude. It's

the same movie. I was Jack Nicholson.

Okay.

Leo.

Okay.

And you were all of them.

And who's the other dude?

Uh, the other Leo.

Matt Damon. Matt Damon. I I'm I'm those I'm those three combined.

Anyway, so I really appreciate Wrap it up, dude. Take it. Take it up.

Take us.

Like to say thank you for being such an incredible father. I think that every

incredible father. I think that every day we spend a lot of time together and I really value that time. I think it's really special. You're a very very busy

really special. You're a very very busy guy and I think it's really amazing that you still find time to spend time with me and to take me under your wing and I really appreciate your you and your

sister right now. You are the most valuable things in my life. Nothing

nothing I've done, nothing I've accomplished, nothing I've experienced has nothing, all the money, the playing, all the stuff, nothing has been more

valuable than every moment I've spent with you. And if I could go back and get

with you. And if I could go back and get more time with you, um, I would there's probably a 10,000 things I would give up to have more time

with you. I love you very much.

with you. I love you very much.

Thank you.

And you're a great You're a great interviewer too.

Thank you. Well, we'll do this again soon.

Good. Let's do it.

Okay. Wait, should we give a 10X to the camera?

10X everything.

Okay, we're out. Hope you enjoyed our piece today, our segment. Come back.

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