I Made $1.2 Million Selling Simple eBooks (Step by Step)

This one simple process helped me make

$1.2 million selling ebooks. And now AI

lets you automate everything. Developing

the idea, writing it, designing it, even

building the simple site that sells it

for you. I'm Brian Moran, founder of Sam

Cart, and I just spent the last 48 hours

diving into real sales data from over

20,000 ebook sellers. And what I

discovered will completely change how

you think about making money online. You

don't need to be a writer, designer, or

tech expert to crush it with ebooks. In

the next few minutes, I'll show you

exactly how to use AI to write, design,

and launch your ebook business on

complete autopilot, even if you've never

created anything before. Let's dive in.

Okay, so the first question I want to

answer is why ebooks? If you're someone

who's thinking about starting a business

online, why is ebooks such a popular

thing or why do so many people recommend

it? Again, I'm running Sam Carts. We

have over 100,000 people who have made

sales on our platform selling everything

from drop shipping basketballs from

China to ebooks, online courses,

coaching programs, services, consulting

agencies, literally every product under

the sun. And in my experience, selling

digital products, in particular, ebooks

is the easiest and by far the cheapest

to get started. On top of that, this is

a digital product that you can create

one time and sell it to millions of

people 24/7, 365 without you needing to

be at your computer to update it, change

it, ship it, like any of that stuff. You

can be a completely autopilot business

almost. Not obviously, you're going to

have to look at your business. It's not

like you're going to be able to go to

the beach and just retire. But there are

people who don't touch these types of

businesses for a long time and they

continue to make sales either because

they have organic social media content

like YouTube videos that just rack up

views over time and make sales or

they're running ads or whatever. Long

story short, you can make it once and

sell it as many times as you want. The

other thing is most people don't know

this or they they doubt it, but scaling

to six and seven figures per year in

sales with just an ebook is actually

possible. In fact, the first ebook that

I started selling is actually what ended

up funding my next business, which then

funded the creation of Sam Cart, which

is now a $300 million software company.

All of it started from an ebook, an

actual digital product that looked like

crap, but sold really well because it

followed the couple rules that I'll give

you for what it takes to have an ebook

that actually makes money, that people

want to buy, want to give you money in

order to buy. But like everyone, I

struggled at first. In fact, it took me

almost 18 months to even make my first

dollar trying to sell this ebook that I

had for over a year, almost two years,

with nothing to show for it. My first

ebook was in the baseball niche. I had a

website called trainbaseball.com. Um, if

you can see right behind me, a bunch of

baseball stuff back on that shelf. That

was my job before I became, you know,

full-time entrepreneur. Wanted to be a

pro baseball player is a passion of

mine. So, I figured, let's start a

business in this niche and create

digital content where I can share what I

know about this sport with the world.

What ended up happening was no one

actually wanted the product that I was

selling. And what I thought the problem

was was the design of this book or the

design of my site. I thought I didn't

have enough traffic. I even tried ads,

wasted a couple hundred, didn't make any

sales. And all these things that I

thought were the problem were not

actually the problem with this product.

The real problem was that I didn't

identify one problem for one person.

Didn't have a good title. Didn't have a

single one-page like landing page or

website that actually convinces people

to buy, also known as a sales page. I

was breaking all of these fundamental

rules. And that's why this product

didn't sell. And so if I had to break up

everything into or create a list of

these must-have elements for your ebook,

or this really applies to almost any

product, but if we're just talking about

ebooks, these are the musthaves if you

want your ebook to actually make money.

And the first four are what I call the

rule of one. You have to have one

problem that your ebook is solving. The

mistake that I made, my first ebook was

called the 10-step hitting system, and

it was about baseball and how to become

a better hitter. So it wasn't

identifying and fixing one problem. It

was trying to fix all of their hitting

problems in one ebook. So, it was more

of a glossery or encyclopedia. It was

too much for people to believe that I

could solve all their problems. What I

should have done is broke out one of the

chapters that was about how to hit the

curveball. This very specific thing that

a lot of kids struggle with. And the

book should have just been called How to

Hit a Curveball. And that book would

have sold. Knowing what I know now, that

would have made a thousand times the

income that the product that I made

would ended up making because it would

have been more specific. would have

solved one problem. The next step is you

have to write the book for one person.

My book was for any baseball player

ages, you know, four all the way up to

18. And that is a problem when you're

not specific about who this is for that

it will struggle to sell. If you're

writing a weight loss book, it can't be

for everyone. For stay-at-home moms,

dads working full-time, or parents with

young kids, or college guys. It can't be

all of these markets. You have to pick

one market. Again, my book should have

been called How to Hit a Curveball for 8

to 12year-olds. That immediately would

have gotten the attention of the

customer, which in this case was either

the parent or the coach, and made them

believe that this actually could solve

their problem because it was written for

them. The next step is you need to sell

it with one landing page. I call it a

sales page. We actually have a process

for this. I believe I made a YouTube

video about it, but we have tons of

training about how to create a sales

page. It's the simple step-by-step

process that follows the perfect sales

script to take a stranger who does not

know you or like you or trust you yet

and gets them to know, like, trust you

enough to give you their money. That is

a hard thing to do if you try to make it

up on your own. If you follow all of the

processes that are out there when it

comes to convincing people to buy and

you make one page that is dedicated only

to getting someone to buy this one

product solves one problem for one

person, you have a much higher

likelihood of making that sale. Number

four is have one sales channel. The

other big thing, everyone messes this up

and they create this product, they have

a website and they try to go get traffic

from SEO or now AI and YouTube, Tik Tok,

Instagram, Facebook, paid ads on every

different channel. You're spreading

yourself too thin these days. You have

to become a master of one platform in

order to succeed. So, if you want to try

a couple to see which one you like

creating content for the best, maybe

it's Instagram or X or LinkedIn or

YouTube or SEO or reaching out to

affiliate partners, whichever one you

gravitate towards the most. Laser focus

on that one. Study that one channel as

much as humanly possible. Perfect it.

Put out a ton of content. Learn from

what works. Tweak as you go. And become

a master at that one channel. That is

the only way to success. We actually

have hundreds, probably thousands at

this point of seven and eight figure

sellers, people making between a million

and 10 million a year that they get all

of their customers. They make all of

their money still even at that scale

from just one channel. So, you do not

need to have all of these different

channels going to make what your goals

are probably a little bit lower than a

million to 10 million a year. You're

most likely, if you're watching this,

hoping to make an extra couple grand a

month or maybe 10 grand a month. You

absolutely can do that with just one

channel, whether it's YouTube or SEO or

anywhere else. The fifth one is you have

to have a great title. This one people

mess up all the time and they try to

come up with really cute titles or, you

know, they try to put buzzwords into

their titles and they just confuse

people. Your title should back up what

the problem that you're solving is. I'll

show you how to do that in a minute when

I demo this whole thing. I'll actually

make one of these titles live. So, with

that being said, let's jump over to the

computer and I'll walk you through the

step-by-step process for actually

creating one of these an entire ebook

business from scratch. Okay, so let's go

through the entire process. The beauty

now with AI is all of these things you

can just tell AI to follow the rules I

just gave you and it will do it. So, I'm

going to start I'm going to use this

little custom GPT that I built that has

a lot of this already baked in, but I'll

walk you through what I've told it to do

um so you can do it on your own. So, I

want to create an ebook about hitting a

baseball better. And let's let it go do

its thing. Okay. So, you can see right

off the bat, I've already told it to

tell me to do these things, but it's

going to help me narrow down my niche.

So, it's going to say, "Look, here's a

bunch of the popular topics in the

baseball hitting niche. So, what do you

want your book to actually be about?"

So, I actually like this bat speed one.

I'm going to copy this and it's going to

give me a whole bunch of other cool

research that I programmed it to do.

Stuff that people are spending money on.

Uh subniches. This is a good one. So,

actually I'll say um I want my ebook to

be about increasing bat speed and it's

uh mainly for I'll say youth baseball

hitters 8 to 12. The next thing this

should do is take me through writing uh

picking a good title. So, it's going to

recap, say, "Here's the big problem, and

here's the big benefit that I'm going to

solve." So, it's already laser focusing

on one problem, one benefit. Um, and

it's going to give me these title ideas.

And so, you can get an idea for what a

great title is just by looking at this

list. Um, one thing that I like in

titles is using alliteration. So, this

bat speed blueprint. So, the two B's

that those are always like easier to

say, easier to remember. uh the youth

hitter secret to faster swings, the

seven speed 7day uh bat speed challenge,

uh how to swing faster without swinging

harder. These are all great title/

headline formulas. And what you notice

is these things are you are incapable of

not understanding what this book is

about. If I choose one of these titles,

if I call this book the bat speed

shortcut, which that's what I'm going to

go with. Oh, I like the title. The bat

speed shortcut. If that's my title, it

it is it's impossible to not know what

this book is about. It's about bat speed

and it's about an easier way to get bat

speed. If you're a baseball player or

coach or parent, that's something that

you're probably thinking about and you

like the idea of a shortcut. Like that's

the idea of a perfect title. Naming this

something, you know, cute or, you know,

using some buzzword or, you know,

acronym that people don't understand.

You got to remember like people don't

know what you know. You need to talk to

them like you know a stranger uh who

knows what you're talking about. So the

next thing is it's going to walk me

through actually creating the perfect

ebook. And so these are what we teach

people and all of the ebooks that I've

written and sold in the past. This is

kind of the formula that we follow is an

introduction where we kind of, you know,

give people the big why when they open

up that first page is just restating,

you know, the big problem that we're

going to solve, the goal, maybe telling

your story, then explaining the core

content. This is just the steps that

they're going to take that this is where

my knowledge comes out. These are the

steps that I would walk a kid through in

order um to get to those. Now,

obviously, AI made these up, so you

would put yours in here. Um, but for

this exercise, I'm just going to let the

AI make up what the content is.

Obviously, you don't want to sell, you

know, just content that AI generated. U,

then we might go through some case

studies, maybe give a bonus chapter that

actually helps us when we go to script

our website. So, there's actually

bonuses that they get, making it feel

like they're getting even more. And then

I always end with if I have a second

product, an upsell kind of final chapter

that teases the next product that I want

them to buy. So, it's going to walk me

through, you know, asking me what's my

personal experience. So, it wants to

give wants to put my knowledge in this.

It's what I programmed this to do. I'm

just going to tell it to just go ahead

and make up the content yourself for

now, just so we can go ahead and get

some content that we can write. So,

right now, AI is going to write the

entire book for me. I can now take this

and put my spin on it. Obviously that's

what you would do where this is where a

lot of people struggle is what do we do

next? What's the next step? How do we

take all of this text and turn it into a

really beautiful PDF and this can be

really difficult especially you know

tools like Canva are not really ideal

for doing this with dragging things

around and so we created a tool um that

is inside typeset soon to be inside Sam

Cart as well. We'll link to everything

down below um so you can check it out.

But let me go ahead and copy this entire

thing and I'll put it um into a Google

doc so we can go ahead and start

designing and I'll show you what the

next steps are. So here is my entire

ebook and I'm going to copy and paste

this in. Okay, so for this exercise I

just copied it all over into a Google

doc. I went up into uh file and then

said download a Microsoft Word document.

This is one of the easiest ways for the

tool that that we love and use and that

we built um this tool called Typeset.

What it lets us do is import from these

documents. Um so over on Typeset, which

you can go grab, it's super cheap. You

I'd literally just go under uh hit

create and I go over to document/ebook.

It's going to build up the AI engine

here where I can just tell it what I

want and it'll write the book from

scratch. I could have skipped the AI,

but I actually like chap GBT a little

bit better right now. But this upload

file, I can go over here and I can go

grab my ebook and just import it in. And

Typeset is going to bring all of that

text in and it's going to start

designing it for me. You can see right

off the bat, let me see if I can bring

this up, make it look a little better.

So, right off the bat, it has already

started to chunk out all of my pages for

me and start to design them. It's even

brought in the emojis. And so now within

a couple minutes I can go add pictures

and images and charts and all kinds of

really cool stuff um to make this look

really good. So let me do kid baseball

and I'll grab let's see I'll grab this

one right here. And so you can see I can

just take a few minutes and add a couple

pictures and graphs maybe a few charts

and just move things around over here on

the left hand side. and my ebook is

beautifully designed right here over on

the right side with typeset. What's

super cool is I can change these themes.

So, I can go and say, you know, let's

try um this theme. So, it kind of made

everything gray. Maybe my brand colors

are pink. Maybe they're black and yellow

and I like this font. You literally can

change click one button and the entire

look and feel of your ebook matches your

brand, your style, your logos, whatever

it is that you want. You can put page

numbers on these. Everything is super

super simple and I now have a finished

product that is ready to go. Uh, in

fact, this product was engineered so

that it also makes money by selling my

second product. Uh, what I can do right

here, cool thing with typet is you just

use the forward slash. It gives you all

of these different kind of widgets or,

you know, elements that you can add onto

your page. And one of them is this

button right here. So, I can say, you

know, hey, go to trainbaseball.com/,

you know, upgrade and it will go I can

just say click here now and it will give

me a little a cool little button right

there. I can just delete this line. And

now all of a sudden, you know, I have a

clickable button inside of my PDF. You

can embed videos in here. All kinds of

really cool stuff you can add to your

document. So, my ebook is now designed

for me almost on autopilot. Now that I'm

done, you just click on export. You can

export this right away uh just by going

into PDF portrait mode just like it

stands and click export. It will start

to download it. I can switch this into

images. So I can turn these into social

posts. I can go landscape mode and make

this a webinar slide or YouTube video.

You can literally take one asset instead

of just having an ebook and having to

start over from scratch to create

everything else. you can switch over to

other types of assets and repurpose all

that work you did to make that one ebook

and come up with marketing material for

social media ads, webinars, videos, all

kinds of really cool stuff. So, here is

my finished ebook, a perfect PDF. Looks

great. The content is fantastic.

Perfectly good in order to start

selling. But now, what we need is we

need a website in order to sell this.

And we just need one single landing page

that follows the simple process that

will turn visitors into paying

customers. So if I go back to my custom

GPT, it's already ready for me to go. If

this was you, you could just say, "Now

write me a sales letter that follows,

you know, some of the really simple

processes out there are like problem

agitate, solve sales letters. There's a

formula called the 12step sales letter.

I have a 22step VSSL format that I that

I sometimes use. There's a whole bunch

of different ways. In the end, they're

all pretty much the same. So, I'm just

going to say yes, go ahead and write my

sales letter. And you can see right off

the bat, it is giving me the exact copy

that I'm going to paste onto my website

and use this to start to create my

website. Uh, the beauty of this too is

with Sam Cart, you can simply take all

of this and you can go create your

website. I can go and do exactly how I

created the ebook. It's the same exact

process except we use Sam Cart to do it

for this. So, if I go into Sam Cart, I'm

going to hit create new landing page.

I'm going to say baseball uh bat speed

ebook. Going to go ahead and click on

create page. And we have the same type

set technology that you can import a

document or just paste all of your text

in and then very easily make everything

look really pretty. And so what I'm

going to do for this one is I'm going to

actually use this digital products

template that we have and just click on

next. And I'm not going to add any other

um sections in here. You can if you

want, but my page right now using the

template, this is exactly what we want

our page to look like. Same basic

format. So, I can just go in piece by

piece and start right up at the top and

just say, "Okay, here's my main

headline. Let me go and change this

headline out. Here's the pre headline.

Let me change the pre headline. I can

delete this top section cuz we don't

need that. Uh, let's Here's the sub

headline. Can change this sub headline

here. Can go and replace this image. And

let's go look for kid playing baseball

and look for a really good photo of a

kid hitting a baseball. Might need to

reposition this one a little bit. And

there we go. I mean, you can see just

the top section of this page already

looks great, is engineered to convert

and has the the content, the actual copy

or text of this page is written by an

expert. I mean, chatbt knows the all the

things that you the best copywriters in

the world know, it knows. And so now,

instead of hiring a copywriter or

studying copywriting uh and persuasion

for years like most of us, you know, who

got started um pre2020 had to do. Um

this thing is engineered to convert and

is going to convert. You just swap

things in, you know, hit save on this

page, set up your product, and you are

good to go. So, I won't bore you with

watching me do every single step of

this, but let me go ahead and speed this

up. And I'm just going to kind of copy

and paste this stuff in, move things

around, make it look good, and show you

when it's done.

All right, I'm done editing this page. I

just clicked publish. Now, let's go see

the live page. And there it is. I now

have a single one-page website where

somebody goes, they can click on this

button and buy this product right here.

Uh looks like that image did not show,

but I'll show you that it's there.

Probably just have to hit publish again.

U there's picture of the actual ebook

itself. This page covers everything from

what they get to, you know, what what

objections they might have. makes them

picture that future world. Outlines all

the benefits of it. Tells my backstory.

Leads with the big benefit. All the

things that you need to do in order to

convince somebody to buy your digital

product. I'm now good to go. Had AI

write the actual page for me. Had Sam

Cart's AI designer design the actual

page. Click publish. And now I have a

one-page website where I can send all of

my traffic. The final step is that

traffic step. And this is where a lot of

people, you know, they think they want

to list their products on Etsy or Amazon

cuz those platforms are going to give

them traffic. That's a great place to

list your product, but in the end, you

have to have a place that you can call

home, a place that you own that you have

full control over, which is this website

right here that Sam car can create for

you. So, if you see, this is really the

outline of a the perfect ebook business.

This little mind map right here can

bring in five, six, seven figures per

year. It all stems from you need to pick

one target customer. You need to have a

product that solves one problem. You

need to have one page, right? Uh if I

could zoom correctly, one page that

convinces them to buy that product and

then pick one channel that you are going

to dominate that's going to send all of

your traffic to that page. If that is

Instagram, you just take the URL to this

page and you put it in your Instagram

bio and convince people to click it.

Same thing on X, LinkedIn, Facebook, and

YouTube. On YouTube, you should put the

link in every single YouTube video

description in your bio on YouTube. Just

make sure wherever you can add a link

that you are sending people to this one

page. That is the name of the game. And

then people can get access to it after

they visit this page and buy. Sam Cart

can send them a simple email where you

upload the PDF and it just sends it to

them. You can create a secure members

area with Sam Cart where you can have

videos and all kinds of stuff in there

and they can access it that way. It

really does not matter. As long as

people get access to this PDF that they

bought, they are going to be happy

campers. So, that is how you create an

ebook business in a matter of minutes. A

couple questions I want to answer that I

know a lot of you usually are wondering

about is how much traffic do I need to

get to that page in order to make a

sale. If you're selling an ebook, I

recommend a price somewhere between 7

and 27 bucks. I usually go on the higher

end, like $27. That way, you're making a

good amount of money every time somebody

buys. Priced in that range, you should

expect about a 10% conversion, which

means for every 10 visitors that you

get, you make one sale. Which means if

you can get a 100 visitors a day, which

is not all that hard, you can make $270

a day. The other question is, how do you

compare like listing your digital

product on Amazon or Etsy versus having

your own website and using a platform

like Sam Cart to do it? In my opinion,

you should always have your own website

on a platform, whether it's Sam Cart or

any other one. And the main reasons are

you don't have to pay all the fees. You

have infinite customization. You own

everything. You don't have any control

over how much money you make if you do

list it on Amazon or Etsy. Those are

great other channels to also list your

products, but you should have a home

where all of your social media traffic,

all of your paid media traffic, if

you're running ads or doing SEO, you

want a place for you to send all of that

traffic. If Etsy wants to send you free

customers, great. But if you want to

take control over your business and have

something that's reliable, that is going

to live on that you have control over

how much you grow it, you have to have a

place that you call your own on your own

website, on a platform that you're

paying for and that you control. The

other one is, should you start an ebook

or write one around a passion of yours

or a trending topic? So, look, trending

topics can be great. They can make a ton

of money really fast, but they

eventually die. I would rather have a

sustainable business around something

that I'm passionate about because your

content is going to be better. Your

ebook is going to be better if you write

it around something that you already

know and love to do. You're good at it.

If you just pick a trending topic like

AI and you have no idea what you're

doing when it comes to AI, your ebook is

going to suck. And you want customers to

read and go through your products and

love them because they will buy 50 times

more of your stuff. They will spend 50

times more money with you over the next

couple years if they like what you

actually sell them. Create something

around a topic you know nothing about.

Or you try to teach people how to start

a business and you've never started a

business or teach them how to raise kids

and you've never had kids. A thing like

that just because it's trending. It's

not going to last long term. You might

get lucky and make a splash of money

now, but it'll all be gone in the near

future. And go back to price again. That

range is about 7 to 27 bucks. If you're

just asking for me to pick a price for

you, I'd say go with 27 bucks. It

conveys value. It suggests to people

that look, this is better than what

you're going to find in the bookstore

where you're going to pay 10, $15, $20

per book because you are an expert

because you've kept this focused on one

specific problem, which that in and of

itself is more valuable to people. So,

if you like this video, let me know down

in the comments below. If you want

access to the AI bots that I demoed on

here to just make it easier, want to,

you know, try out Sam Cart, we have an

entire process like this really cool

bundle that gives you a whole bunch of

this stuff at a huge discount that you

can check out right down below this

video. So again, if this helped you out,

leave a comment down below, subscribe to

the channel, and click like on this

video so we can get it out to more

folks. and I'll see you in the next