I Rebranded My DEAD Youtube Channel...
By CarterIRL
Summary
## Key takeaways - **Rebranding a "Dead" Channel**: The creator rebranded a previously underperforming YouTube channel, formerly focused on an Xbox car game, into a Roblox-focused channel to align with their expertise and passion. [00:04] - **Channel Art Creation Process**: The new profile picture was generated using AI to create a cartoony style, while the banner was designed by the creator in Photoshop. [02:14] - **Initial Short Performance**: The first YouTube Short posted on the rebranded channel garnered 9.9K views, which the creator considered a good start despite noting the growth pattern was potentially unhealthy due to the algorithm. [06:03] - **Long-Form Video vs. Shorts**: The creator noted that while Shorts are pushed broadly by the algorithm, a long-form video on the new niche only achieved 555 views, highlighting the challenge of transitioning audiences. [13:20] - **Shorts Daily Strategy**: The creator adopted a 'short a day' strategy for the rebranded channel, aiming for consistent content to maintain audience engagement. [08:48] - **Navigating Algorithm-Driven Growth**: The creator observed that while Shorts can achieve rapid view counts through algorithmic boosts, this often results in flat growth afterward, unlike more natural, sustained development. [06:46]
Topics Covered
- YouTube Shorts' Growth Spikes Are Often Unhealthy.
- "Brain Rot" Content & Viral Cues Drive Quick Growth.
- Unmonetized Channels Struggle for Creator Priority.
- Niche Switching Impacts Long-Form More Than Shorts.
Full Transcript
Today I'm going to be rebranding my dead
YouTube channel and seeing what happens.
Now, if you guys have watched my
previous videos, you would know I've had
a channel that kind of fell off and
we'll actually take a look at it right
now. This is the channel Carter the
Driver. It was originally based on this
Xbox game called Forza, but today we're
going to be changing it. We're going to
be turning into something completely
different, a Roblox channel. I have the
name selected. I have, you know, channel
art made. I even have some YouTube
shorts I'm going to actually get edited
and posted today. and we will see how
those do. Now, I attempted to revive
this channel last time and it did get 1k
views on the video, but it's just not,
you know, something I'm passionate about
anymore, making Forza videos. And I feel
like my expertise is Roblox videos,
which is why I'm rebranding this channel
to a Roblox channel. If you didn't know,
I actually already have a Roblox channel
called Car to the Car with 88,000.8
uh or 88 Oh my goodness. 88,800
subscribers. We'll just say it like
that. Um, at this moment, I don't know
what it'll be at when this video comes
out. But basically, I only do car
content on this game called Driving
Empire on this channel. And you can see
here, you know, I've done it for a very
long time. I've made thousands of videos
on this game. So, I don't really want to
rebrand this channel to be Roblox in
general. Um, but I'm pretty good at the
Roblox content. Um, so I'm thinking of
expanding, but on this other channel
that we are rebranding today. So, let's
start the rebranding process. Um, I
guess I will show you my first step,
which will be changing the name. So,
we're going to go with the name Carter
Plays, I think, right here. Let me try
changing this as well. Hopefully, it
doesn't require me to do any crazy
verifications is just to change a name.
Uh-oh, it's already taken. Okay, I was
expecting this, though. That's why we
have, you know, backup plans like doing
this surely. Oh my goodness. Okay, that
one's taken, too. Oh, I mean, Carter
plays is a pretty general name, so I
knew it might be kind of hard to do
this. Um, okay, I found one I think I
like. There's an underscore in the
middle of it and then an extra S and
that one is available. And then
obviously the display name up here um
which will be seen basically for the
most part by people. So I think we're
going to actually publish this in a
minute. I think we may as well go
through and just overhaul the rest of
the stuff. So let me actually show you
guys the art I had made. Okay, so this
is going to be the profile picture for
the channel. I had it made by putting
this one into AI and telling it to
basically make it cartoony. And I think
it turned out pretty good. And then for
the banner, I made it myself in
Photoshop pretty quickly. I think it
looks pretty nice. You know, Mr. Beast
did this on his channel. So, you know,
Mr. Beast is the biggest YouTuber. Why
not use one of his methods having the
subscribe equals cookie banner. It's
pretty simple. Um, should work fairly
well. So, we're going to, you know, go
ahead and use that right now. All right,
I've added in the banner. This is what
we're looking at. Okay, that looks
pretty good. And then this one. Let me
go ahead get it changed. Hold up. There
we go. We got the file in now. Perfect.
That will be our profile pick. That
looks pretty nice in my opinion. I like
how those look together. I'm going to
also add this thing that says subscribe
for our video watermark. Um, I actually
don't know how effective that is, but I
just thought it looks nice have it
there. So, we got everything finalized
now and it should be good to publish.
So, a little bit nervous to do this
considering this channel literally if we
double check um it did have 16.7K subs,
but at the same time I don't think I'm
using it for its original purpose
anymore. So, you know what? Let's just
do it. Let's click the button. The
rebrand has officially started. Um, and
I guess we're going to go ahead and get
Oh, they want to verify it to me. Okay.
Yeah, I kind of expected this with all
these drastic changes. So, we got to do
a verification, but I'm going to go try
to get this verification done and then
we'll go ahead and maybe make our first
short. Um, we also have to delete all
the old videos. I mean, maybe I'll just
unlist them, but I don't think I want
the Forza videos anymore on the channel
about Roblox. All right, the change is
loading. I got it verified. Oh my
goodness. It just kind of like flashed
this image changed for a second. I don't
think I caught that on camera for you
guys. I'm going to click open. Let's
see. Okay, the channel's not rebranded
just yet. But we're going to go ahead
now and start working on taking down all
these videos. So, I think I just got to
select them all. All right, I'm pretty
sure I have all the videos getting
unlisted now. I just went through did
all the shorts. Okay, they all have been
successfully unlisted. I think
everything should be privated now. If we
go here, it should be all redone now. Oh
my goodness. This is crazy. Okay, all
that's left is posts, which we're going
to we're going to probably take the
posts down, too. Dude, this looks so
unreal. Everything's different now. Wo.
I think I want to try to do a short
every day on this channel. We will see
how this first short does. I'm going to
go ahead and make it quickly, then I'm
going to post it. Then I'll let you all
know what happened tomorrow. Um, we'll
see, you know, the results a day later.
It's currently 5:13 p.m. I'm guessing by
the time I have the short edited and I
can show you guys it might be around
6:00 p.m. So, we will see the results of
it then. All righty, you guys. I just
got done with the short. Basically, I
gave my friend free Robux for his
birthday the other day and I filmed it
um and then I edited it and now it's a
short. All right, I think this is what
I'm going to do for the title and tags.
We have surprising my friend with free
Robux and then down here we got all of
our tags, you know, please donate, free
Robux, Roblox, all that stuff. Um, so
you can copy that if you guys want if
you're making a Roblox channel similar.
Um, related video I was going to add,
but we don't have a related video
anymore because we took down all the
videos and we don't have an official
Roblox video out yet on this channel. I
will be making one of those soon though.
I'm not sure if we're going to do that
in this video, but I already have one
filmed where I played um this game
called Steal a Brain Rod for the first
time. But we're going to go ahead post
this video now. So, let's go ahead and
click publish, I guess. I mean, it's not
really a great time. It's 6:07
67. It's 6:07 p.m. right now. So, I
don't know if it's a great time to post.
You know, usually I like to post in the
middle of the day. Um, especially with
shorts, but it's whatever. It's our
first short here. It shouldn't be that
big of a deal. Um, so we will see what
happens. I'll update you guys tomorrow
on that hopefully.
All right. Troll. It's time for the
results. So, here is how the short did.
Let's take a look. Um, we got um 9.9K
views. Oh, whoa. That That's pretty
good. I'm not going to lie. Okay, it was
at like 1K when I checked it today. I
don't know if it like caught some
traction or something, but I'm not
complaining. 9.9K views is pretty good.
Now, the channel was at 16.7K yesterday.
Now, we're at 16.8K. I want to go in
YouTube Studio and honestly take a look
with you guys and see right now um how
many views it gained and stuff. Um
because I did not expect 10K views on
our first short we do. Okay, I'm not
going to lie though, the growth looks
pretty unhealthy. What I mean by that is
you can see here it spikes twice. That's
not good, guys. Okay, you know, it might
seem good like, oh, we got that many
views, but that's just the YouTube
shorts algorithm, you know, pushing it.
But because it's barely getting any
views, it's flatlining. That's not
amazing. That means we'll be stuck here
for forever probably. So, looks like we
started off here zero views, right? We
jumped up to 1,600. So, that's the
algorithm pushing us. Then we barely
gained a couple hundred all day really.
Um then the algorithm boosted us again
um let's see that's like around 9:00
a.m. it boosted us. Okay. Um to like 9K
9.5Kish then we grew to 10K views. Okay.
So you know it's nice that we got 10K
views and it's good that we got 17
subscribers but that is unhealthy short
growth right there. I think I've talked
about short growth with you guys before.
You know you can't really control how a
short grows. It's just kind of the
algorithm that does it. Um, and
unfortunately, usually when the
algorithm just spikes it up like this
really fast, it doesn't give it um, it
doesn't get pushed out much more than
that. You know, it got its big push.
Now, it's kind of just going to stick at
that number for a while. Um, you can see
here, like it would be natural growth if
it grew over time to 10K, but there's
nothing I can really do. Okay? You know,
if we go here, I can show you all how we
got those views. Um, let's actually try
to take a look. We can see here YouTube
just really pushed it on the shorts feed
and that's where most of the views are
from. So that's how our first short
went. Um not horrible. I mean 10K views
on a first short. Honestly, I can't be
too disappointed in it. That's that's
pretty good. Now I've been working on
some thumbnails for my first video where
I play the game Steal a Brain Rob on
Roblox. It's pretty popular. It sits at
around a million players usually, so it
should do good. And um here are the
thumbnails. I think they are pretty
clickable. You know, if you're a little
kid, you see this on your free page. I
think you're like, "Oh my god, it's Tomb
Toun Sahore. It's Banana Chimpanzini."
Um, you know, I think I think that's
pretty good. You know, I think that'll
get, you know, the clicks right there
from all the kids. You know, we got the
crazy Mr. Beast facial expressions. Um,
so I think we did a good job with these
thumbnails here. Um, but I do also have
another short. I'm going to try doing
shorts daily on here. You know what I
like to say, a short a day keeps the
subs to stay. That's my mentality. So,
we're going to try shorts daily on this
channel. We posted our short yesterday
and I actually have a short for today. I
don't think I can play it for you guys
because it's copyrighted and honestly, I
doubt you guys really want to see it.
It's super brain rot once again. So,
just like this stealing a noob's brain
rot. Um, I guess related videos, we
could try to send them to one of my
other shorts. I haven't tried this
method yet, but I want to test it where
like when I add the related video to a
different short and it just loops
constantly. So, like I'll do that for
every short now. It'll just loop to
endless of my shorts. I'm going to try
doing that on this channel. We'll see
how that goes. Um, but we're going to
publish this right now. Okay. And then I
guess I'm just honestly I'm going to try
to keep updating you guys daily on what
I do for shorts.
All right, you guys. It's time for an
update on yesterday's short. Let's go
ahead pull it up right now. I'm actually
doing that for you guys and we will see
how it did. Let's hop into YouTube
studio over here. Oh, that's crazy, bro.
30K views in less than 24 hours, bro.
Keep in mind I've rebranded this
channel, right? So, it's a whole new
niche um different from what the people
were subscribed to and it literally in
two days now we have had two successful
shorts. I'll take that as a great
success. I mean the first day we got
like 10k views, right? We go to shorts.
Um you can see all the unlisted stuff we
have. But the first day literally uh
like 11k now, but 10k right on the first
day. Second day we got 30k. Dude, I
think we need to keep on doing this.
Okay, let's do another short. Let's see
what we get to by tomorrow by doing
another short.
All right, y'all. It's actually Sunday
now. I ended up being really busy on
Saturday, but I want to check on that
short we posted on Friday. So, looks
like we got 28K views on it. Wow. I want
to see how did that happen again because
I honestly thought like, yeah, the first
time, you know, we got the those views
on um one of those steel brain round
shorts, I thought it was luck. But
seeing it happen again. Oh, I want to
see what happened. Like, okay, let's
see. So, 28K views, 108% viewed. Okay,
likes 119. That's interesting. So, only
119 likes from 30K views almost. Very,
very interesting. So, oh yeah, the
algorithm did the thing again. Um, so
you look here, you see it it growing.
You know, normally we hit a,000 with
like a little spike at the start, then
it just kind of grew to like 4Kish,
3Kish, then it just spiked. And if we go
to um I think it's reach maybe we see
shorts feed pushed it a bunch again. So
it seems like the shorts feed does this
now and it just sits at that steady line
once they boost us a bunch. So not sure
why what that h why that happens. Um but
uh we got 13 subs from it. Interesting.
Um today might be the day though. I
think today's the day we actually go
ahead and lock in. We're going to edit
our main video. We're going to post a
real video today. All right. After what
feels like forever, I finished editing
finally our first long- form video. Here
you can see we're exporting it right
now. It was me playing steal a brain
route for the first time. This was
filmed weeks ago at this point. I don't
even remember when I filmed it. Um, all
I know is it just was sitting and it
needed to be edited, but we finally got
it edited. Um, and if you remember, I
talked about having someone potentially
edit for free. I was going to try that,
but then his Discord got hacked, so I
just had to lock in and edit myself. Um,
but it's okay. We locked in. We got it
edited. So, I'm going to upload it right
now.
All right. Well, it's officially been a
week and I want to give you an update um
on what happened with the channel over
the last week. So, we did post another
short, I believe. I don't know how many
shorts I actually posted since I last
updated you guys, but here is the
status. So, the most recent short we
posted was on the 24th. It's currently
the 27th. I've actually been pretty
pretty busy over the last few days. So,
this is channel is not my first priority
at all. This channel isn't even
monetized yet. So, if if I miss an
upload on it, it's not the end of the
world for me for shorts. Um, it's just
not my top priority, honestly. So, you
know, the shorts, um, we haven't we
haven't been very consistent. But, you
can see here the latest short we posted
actually did pretty bad. 11K views
considering that we've been getting like
30k average it looks like for the other
shorts. You know, 33K, 31K, 29K, 34K to
drop to 11K kind of kind of rough. Um,
little bit of a drop there. That's a you
know 66 67%
uh decrease in views. So that's not
great for the short. And then I'm sure
what you all are wondering is how is the
video doing? Now the video is doing
decent I would say for considering the
fact that we switched niches on the
channel because shorts YouTube pushes
shorts to everyone but videos okay
videos are different than shorts. So,
you know, shorts, you know, anyone can
see them and it counts as a view. But
videos, the thing is you could see them
while scrolling and that's obviously not
going to pass as or count as a view. You
know, if you're scrolling on the YouTube
homepage, see my video, that's not a
view. So, you know, shorts, it was
easier to get views obviously cuz people
are forced to count it as a view kind
of. Um, but yeah, video 555 views so
far. Considering that our niche was a
Xbox car game, switching to Roblox
children's brain rock, I would say that
change is pretty drastic. So, 555 views
for the first change. Not horrible. But
that is my rebranded channel. It um the
rebrand is working decent. I would say
it's working decent so far. But yeah, I
do think that's finally going to be
everything for today's video. I truly
hope you guys enjoyed. If you did, make
sure to drop a like. I would truly
appreciate it. Subscribe the
notification bell so you never miss
another upload. Check out the video on
screen here. Youth thinks like it. And I
will see you all in the next one.
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