I Watched Dan Koe Break Down His AI Workflow OMG

If you've been on the internet, you've

seen Danco. He's got millions of

followers and I've seen him everywhere.

So, I reached out to him and I was like,

"How do you do it?" And he told me that

his secret is LLM's, AI, and prompts.

So, in this episode, he shows his exact

playbook for coming up with ideas,

creating the content, and most

importantly, content that is going to go

viral. Now, why I find this interesting

is right now there's an unfair advantage

to create X accounts, to create YouTube

channels that get distribution. If you

can figure out distribution, you could

create a bunch of startups for those

audiences. So, if you stick around to

this end of this episode, you will

understand how to create content like

Danco. And, you know, people generally

charge thousands of dollars for this.

It's free. All I ask is for a like and a

comment on this episode. I can't wait to

see what you build. Have a creative day.

What's up, Dan? Great to have you. By

the end of this episode, what are people

going to take out of it? Glad to be

here, dude. Thank you for having me on.

Uh, I have a few things to share, but

the outcome as a whole will be a big

picture overview of my content

ecosystem. So before we just started,

you were mentioning like uh you're

curious about how my output is so high

when I personally don't think it's that

high. It doesn't take too much. So uh I

think it just comes down to having a

really smart system and then being able

to augment that with AI in a unique way,

which we're going to learn. But the

other thing that we have to learn in

order to do that well is just how to use

LLMs in a way to get them to do exactly

what you want. So I'm not a coder. I

don't use too many of the fancy tools.

Mostly just claw chat GPT. So how are we

going to use the base tools that most

people have access to and understand to

create something incredible?

I love it. I only have one ask from you.

You know, I just ask that you don't hold

back any sauce. You give the prompts.

You show how it's really done. Because

what would be success for me is if

thousands of people consume this episode

and understand how to use LLMs to be

like you. Because when I see Dan Co, I

see millions of followers. I see you

everywhere. I see content here. I see

content there. And I'm like, how does

this guy do it? Dan, can you commit to

it?

Absolutely. Yep.

All right, let's get into it.

Cool. Uh, so the first thing there, just

to touch on, uh, millions of followers,

having so much content on so many

different platforms. The the thing about

that is all of my content is a same is

the same across all different platforms.

So the base of it all comes down to two

things. It comes down to my newsletter,

which I write every week, sometimes

twice a week, but once a week is like

baseline. And then two is two to three

social media posts a day and those are

usually written. And so I write Twitter

first because it's like the 28 280

character limit. And then since that's

like the limiting factor out of all the

platforms that can pretty easily

transfer over to any other platform. So

that gets posted to threads by

Instagram. I turn that into an image and

post that onto LinkedIn onto Instagram.

Sometimes I use them as a real script.

So I pull up my camera, look at my

phone, read my best tweet, recite it to

the camera, maybe add a bit on there.

Um, and then I have reals, Tik Toks,

shorts, etc. And the good thing about

that is since the ideas themselves are

almost always validated ideas or have

the potential to do very well, if I can

nail the first idea that goes out on

Twitter, then I'm practically nailing

all the other content that goes out on

all other platforms because I'm not much

of a trend follower. Sometimes I am, but

most of the time I believe that the

algorithms are based off of human

psychology. And if you understand human

psychology and can use AI to help you

understand that more, your content will

see a notable increase in engagement and

other things of that nature. So, uh,

first I'll just give an overview in this

canvas style so you understand my weekly

process. So, every week I plan out my

newsletter and the idea for the

newsletter.

It's based on

a a few different things. It could be a

top performing tweet of mine that I had

before because I know that that tweet

has already done well. So, I'm just

going to take on it take it expand it

into a newsletter that turns into a

YouTube video podcast. Good to go.

uh or it can be based on a video that is

already doing well on YouTube. So a good

way to generate ideas that help you grow

is to go to YouTube, look at the

accounts in your niche or the people the

kind of like tribe you want to join

online. Go to their account, go to

videos, filter by most popular, and then

just write down 10 of the videos that

you think you could recreate. Now, the

secret there is you're not watching the

videos. You're not trying to steal

anything from the video itself. You're

trying to take the topic, the angle, and

write your own perspective on it.

Because if other people are watching

those videos since they have a lot of

views, then they're going to just by the

nature of YouTube and people binge

watching things, they're going to be

recommended your video. They're going to

watch that. And if they hear you say the

same things as the other person, then

you're not going to stand out or be

unique. So that's what this process is.

So that's usually the two ways that I

come up with newsletter ideas. And I

keep a document where I tend to I just

have a list of ideas that I can pull

from. I pick the one that I think is

going to do the best that week. Now what

I do for that is I of course have a

place where I write the newsletter just

in a note or document. But I tend to

find a few things that I've either

talked about before relating to that. So

previous newsletters, previous tweets,

whatever they may be. And then Sam

Alman, the co-founder of OpenAI just

said that it is the era of the idea guy.

And he is not wrong. I think that right

now is an incredible time to be building

a startup. And if you listen to this

podcast, chances are you think so, too.

Now, I think that you can look at trends

uh to basically figure out uh what are

the startup ideas you should be

building. So, that's exactly why I built

ideabser.com. Every single day, you're

going to get a free startup idea in your

inbox, and it's all backed by high

quality data trends. How we do it,

people always ask. We use AI agents to

go and search what are people looking

for and what are they screaming for in

terms of products that you should be

building and then we hand it on a you

know silver platter for you to go check

out. Um we do have a few paid plans that

you know take it to the next level uh

give you more ideas give you more AI

agents and more almost like a chat GBT

for ideas with it but you can start for

free ideabrowser.com and if you're

listening to this I highly recommend it.

A lot of the times I like to weave in

other concepts from specific books or

videos. So this is where AI really comes

into play because I'm talking about

uh survival and how to reinvent yourself

in this newsletter. And when I say

survival, I'm talking about

psychological survival, something that I

find really unique and interesting. And

I've previously watched three videos on

that. They're each by a channel called

actualize.org

and they're like three hours long. So,

it's a lot of learning when I'm on walks

and other things of that nature that

allows me to write in-depth newsletters,

but I'm usually not taking notes during

this time. And this is where LLMs can

come into play because they can usually

pull from YouTube videos or PDFs

allowing you to talk to them and pull up

the relevant points that you want to

talk about in a newsletter. So the

research process there is thinking about

the newsletter and the topic I want to

write, talking with AI a bit and just

getting specific key points and

summaries and uh other unique

perspectives and maybe throwing in a few

things about the topic that I'm talking

about just so I have a chat that I can

refer to that

turns 6 hours of videos into a thousand

words, right? So then I can write about

it myself.

Uh now the other thing here is if I bake

in something I've written previously. So

this is on reinventing yourself. It's

kind of my thoughts on that. So you can

think of this newsletter as like

combining these two. So when I

take the summary, paste it into another

chat or link it to another chat, then I

can say, okay, what are the similarities

here? Is there anything that I'm

missing? I'm kind of just in this

process of ideiation with the LLM until

I feel like I have enough firepower to

start piecing together an outline and

then to start writing it. Now, I don't

have the LLM write for me, like the

actual newsletter. Um, but with what

we're going to talk about,

you could technically do that. And if we

have time, I'll actually show you how to

do that specifically. But uh that's the

research process. Nothing special here.

Just getting information from the

getting the ideas so that I can put them

into the newsletter. Otherwise, you just

get stuck staring at a blank screen.

So I have a question on this. So what

your thesis is basically you use X

Twitter as a litmus test on ideas.

Yes. And then once you have an idea that

gets validated,

then you're like, okay, this might have

legs to extend this to other mediums.

Then you

look to YouTube as a encyclopedia of

knowledge. you find popular videos

um or or videos that just are high

quality that you know might be you know

might be it might be hours long and then

you use looks like you use Gemini in the

first example to summarize it. You can

use you know really anything you want,

right?

Yeah, I I tend to go with Gemini 2.5,

especially when there's Oh, this one's

only 9 minutes, but for like the three

to six hour videos, I'll use Gemini just

because the large context window,

right? So, you get smart about the

videos and then from that you you extend

it, right? And you're you're not using

the LMS to at this point write it. But

um I guess my question is cuz someone

someone listening this is going to be

like

okay but you never talked about the

hardest part which is your great ideas

on Twitter. You know what I mean?

So

how do you think about that?

So it's kind of circular, right? The

ideas for Twitter can come from two

different places. It can come from the

newsletter itself. So I'll show over

here in a second, but they can come from

the newsletter itself and that's a good

way to generate ideas. But the mistake

that people make there is they'll have a

really good newsletter and they'll

think, "Okay, I'm supposed I'm supposed

to pull ideas from this and they'll read

a certain sentence or paragraph and just

try to copy paste that directly and post

it on Twitter with a maybe a few changes

when

in reality what you're looking for is

just the idea that you can turn into a

high performing tweet. So,

it's kind of the same thing there where

the first step is learning how to write

high performing tweets. And there's

courses on there. There's courses on

this. There's YouTube videos on this.

The best thing I can recommend is

actually what I'm going to show you, but

you need to kind of immerse yourself in

good writing and ideas. I think the best

thing you can do to write better social

content in general is to just keep a

swipe file of really good ideas that

you'd like to emulate under your own

brand. I think of brand as the ideas

that you associate yourself with. And so

you're not necessarily copying other

people's ideas or taking other people's

ideas. You're synthesizing a bunch of

different ideas that are technically

what compose your mind and your

worldview and you're bringing them

together in a very articulate way under

your own brand and then as people

consume those over time

you gain that authority in their head.

So uh that's one way to come up with

ideas is just keep a swipe file. You

have to become like a ruthless notetaker

and just consistently save ideas until

it's until you've read so many of them

and written so many of them that it's

become second nature to you on how to

just structure an idea. Like you can

give me a word and then if you give me a

minute to think about it, I could

probably come up with a really good post

about that thing.

And do you use any tools for that?

Um, I use, if we go to Twitter,

so I've used both Tweet Hunter X and

SuperX. It It feels like

a lot of people or no company has really

mastered this yet, just the Twitter

sidebar in general, where when you go to

a certain person's profile, this is the

Super X extension, and it just shows

their top performing tweets. So if you

write down five to 10 accounts that you

really like uh and you kind of want to

I think you refine your writing style by

reading the writing you aspire to have.

And so if you have the accounts that

talk like you want to talk and you

consistently visit their highest

performing tweets with SuperX or Tweet

HunterX and save all of these down and

try to exchange either the structure or

the idea and practice posting. What I

mean by that is right here there's a

clear structure. Go on more walks, walk

for no reason, walk to solve a problem,

etc., etc. You can take this structure

or bring another idea into it. So rather

than walks it could be

code

code more code every day something of

that nature. And then the more you or

that's

exchanging the taking the structure and

exchanging the idea from it. But you can

also take an idea like go on more walks

and exchange the structure of it. So

then you look at another structure where

this is just a single sentence

uh

I don't know platitude of sorts this one

at least and you can just take the idea

of walks try to write it as a single

sentence now you have two tweets from

one idea. Um, and the more you do that

and practice it, then really any idea

has the potential to do very well cuz

you can just pop it into a pre-existing

structure or you can take a structure

and plug in one of the ideas that you're

trying to include in your brand. So, uh,

one thing there that I'll talk on and

then we'll get into actually doing all

of that. Uh what the after I write the

newsletter, I have three prompts that I

like to run it through. So this first

one is just a YouTube title generator.

And I'll show you how this one's

structured. And if you do this, Greg, I

can uh put all of these in a Google doc

so people can copy paste them and read

through them and dissect how they're

structured. But for this prompt

specifically, I uh wrote a prompt. I

took my best like 15 titles on YouTube

and I

whatever I plug into it, the newsletter

I plug into it, it pulls out the key

points from that newsletter and tries to

spin them into uh 20 to 30 YouTube

titles that are similar and follow the

same psychological patterns and

principles as my best performing titles.

And so it spits these out here and then

I tend to read through these, cross out

ones that I don't think would work,

highlight ones that I think would

potentially come up with a better one

from my own mind, test that out on

YouTube. If it doesn't work after 2

weeks, I'll try changing the title.

Usually that'll get it to a decent place

in terms of views. And the reason I

create YouTube titles for this is

because

my newsletter is a practically an

outline for my YouTube videos, right? I

have it pulled up as I'm looking at the

screen, I mean at the camera. I'll look

down, read a sentence, recite it to the

camera. Sometimes I'll riff. Sometimes

I'll read straight from it. uh if I'm

looking down and reading at the

newsletter, my editor just adds B-roll

or text screens over my face so people

can't see me looking down. But that's

the general structure of it and people

quite like it. The objection there

usually is

uh well, if you're posting the same

thing on two platforms, won't people

notice that or won't they get bored?

Right?

And most of the time, I've seen the

opposite. Like there are people that

read it and then when they watch or

listen to it, they get something

entirely new because it's a different

medium. Other people prefer to watch or

listen rather than read. And I I just

feel like my philosophy behind it is I'd

rather produce one amazing thing a week

and just put all of my attention into

that and put it out across all platforms

rather than try to create something new

for each platform and each of those

things not be as good. And there's

probably marginal difference between the

two paths, but I've really gotten into

this flow of the weekly flow of

newsletter, YouTube video, social posts

across all platforms, and it's worked

out pretty well. People don't get angry,

and it's seems like it's working.

But the next thing I do is I'll take the

newsletter or the YouTube video and I'll

plug them into a deep post generator

prompt and just a content ideas

generator. And these are both kind of

the same thing. For the deep post

generator, I wrote a prompt that

breaks it breaks down the newsletter or

whatever you feed it. It could be a PDF,

a YouTube video, anything. And

I came up with this prompt. It's still

kind of fuzzy how I did it because it

was like a huge conversation, but I

broke down I asked it to break down a

bunch of these social posts that I

really liked. Uh the way they were

structured, the way they were written,

and the key things that made them do

really well. And after that

conversation, it said, "Okay, well, a

lot of these have paradoxes and

counterintuitive truths. A lot of them

have a transformation arc. A lot of them

have core problems. Uh, a lot of them

have examples or they handle objections

or they have action steps or

aspirational statements." And so I was

like, "Okay, take each one of these and

uh

break down the newsletter, whatever

you're fed, into like five compelling

post ideas, like the most impactful

ideas that could be turned into posts.

And then I want you to ideulate three

core paradoxes, a bunch of key quotes,

transformation arc, core problems, key

examples." So with this, I'm not asking

it to write tweets for me because the

LLM isn't going to be too good at doing

that unless you guide it to in a very

specific way. But instead here is I have

it give me the pieces of ideas like the

the

deconstruction

of high-erforming content and ideas and

just give me a bunch of those. And so I

can read through here and when one thing

sparks an idea for me, boom, I can go

and start writing a tweet on that. Or I

can combine a bunch of these together

since technically

each of these like all of these

paradoxes, quotes, problems are all

related. They're all about one idea. So

I just have a bunch of building blocks

for good content in here.

The next prompt that I use is just a

general content idea generation. And I

have it give me 60 ideas. And these are

usually based around the tweets that

have done really well for me or the

social post in general. I found that

people really like when I give harsh

life advice and I like that too. Uh

counterintuitive truths which is very

similar to the paradoxes.

core problems or pain points. Again,

very similar key insights, wisdom, big

ideas. So, I can just read through here

and I'm not technically I'm not trying

to copy paste these as a tweet. I'm just

trying to generate a starting point for

an idea so that I can

have those ideas faster, right? because

I feel like good ideas are the fuel for

content, but usually good ideas come

from sifting through hours of YouTube

videos on a walk or reading a good book

or uh read finding a really good

Substack article and having that

generate ideas or just sitting and

thinking with your thoughts until

something emerges. And those are great

ways to come up with ideas, but this is

just a way to kind of force that to an

extent and still maintain the quality

without having the LLM actually write it

for you. Now, so we just went over like

in general how I go over or how I create

my newsletters and content each week.

That's just the writing ideiation

process. How I actually structure that

on a day-to-day basis is quite simple

where I wake up, do a little morning

routine, shower, walk, whatever it may

be, and then I sit down at my computer

and the next two hours is just dedicated

to writing. So in that writing, I have

to finish one section of my newsletter

and I have to finish three posts, three

social posts. And then within that time,

you usually have time within that two

hours still to paste those social posts

to all platforms or at least schedule

them. And so that's kind of my routine

every day. It's just 2 hours of writing.

And that's the base of all of my social

media, all of my newsletter. Uh, one day

out of the week, I record my YouTube

video and pass that off to the editor.

And then boom, my content is done.

And the rest is history. You got

millions, millions of followers,

millions of likes.

Well, that that was the other thing that

I

found relatively quick is

once I had a post that started to

generate more followers than other ones

did, I knew that I just had to start

creating spin-offs of that post because

then it's like

I almost had a predictable way to

increase the follower growth. So, it's

like the the key part here is one, you

need to experiment until you kind of

strike gold and know what brings in

followers. Then you need to make that a

consistent part of your process and

consistently create spin-offs of that

while with your other time. And let's

say that's 30% of the time. That's like

one post a day out of the three. The

other two posts are for continuing the

experimentation on until you find the

next one that is like you striking gold.

Then you make that a part of your

process. Now you have two posts a day

that are just consistently most like

they they're not all going to bring in a

ton of followers, but you're getting

closer and closer to just consistently

increasing followers over time by doing

this. And if you keep that balance of

your core ideas that are consistently

going to bring in followers with a

healthy dose of experimentation until

you find more and then you just cycle

out the core ideas. That's really the

entire growth process on any social

platform in my opinion.

So there's there's one thing that's

missing from this which is visual assets

like media. So on X, I've noticed that

like if I tweet just words versus I

tweet words with an image, the words

with image, you know, call it performs

40% better.

Um, and so how do you think about that?

How do you think, you know, okay, you do

this process to come up with ideas to

write the content, but what do you do

about the image?

I don't do anything. But but that's just

me. Um because I've ever since I started

out, I kind of put the constraint on

myself of like I want to do this with

just writing. I I didn't start YouTube

until I think 2 years after I was on

Twitter. And

ju just by creating that constraint, it

made me be more creative and I think it

made me refine my writing a lot more.

I've occasionally incorporated visuals

in my Instagram posts uh and newsletters

for like drawing out specific concepts

or having certain infographics or I even

did animations on Instagram at one point

and those things definitely helped but

uh the animations eventually died down

because a lot more people started doing

them. And then same with the visuals.

Like I noticed they were a good pattern

interrupt when I would post those after

not posting them for a while and they

would get a lot more engagement. But

then if I tried to make that a

consistent thing, they would just

balance out as most of the posts did.

And so then I'm like, I should just

stick with writing

because the ideas in in my head, the

thing that I feel built my audience the

most, there's no way to know this, but I

think it came from

my focus on idea density and novel

perspectives. So, in my YouTube videos

especially, I try to bake in at least

one thing that I think will like blow

people's minds as an exaggeration. It's

like the thing that I found so

interesting that I feel like not too

many people know about. If I can find a

way to incorporate that into a

newsletter that has a pretty broad and

validated angle, so people go into the

video because it's already validated.

they like that topic, they'll just watch

it to watch it. And then I have a good

hook, a good lead, and then I lead them

into like that mind-blowing insight that

makes them think a bit deeper and learn

something new and have something new to

explore that gives them this unique

connection with me that

not too many other people do.

Yeah. I mean,

does that make sense?

It does. cuz I think like if you have

really good optimized ideas,

you don't need visuals,

it's just so hard to come up with good

ideas. I mean, you're sharing the sauce

around how to come up with good ideas,

but it it's by the way, it's not just

good ideas. It's good ideas that are

optimized for feeds,

right? because

you need people to reshare it to get

seen

um or like it or comment on it. You you

need them to stop scrolling to to you

know. So for a lot of people the images

or the videos are a bit of a crutch like

you can take a not so good idea crutch

it to a really nice visual and likely

you you'll get more seen. I think I do

think that if you added

images or and or videos to your ex

posts, you would see not that you need,

you know, another 5 million impressions

a month, but I think the way I would I

mean I think it's fun to explore like

Sora 2 just came out.

Um, you know, what are some short films,

cinematic films that you can, you know,

you could be creating. That's one. The

other thing is, you know, Nano Banana,

Gemini Flash 2.5,

you know.

Okay, I'll show you something real

quick. Actually, go to my my ex. So, I

had a um post

that

I posted that got like no like scroll,

keep scrolling. It's like a It's a lot.

It's a lot down, but I had a post um

Yeah, I'll let you know when that

basically didn't go anywhere and then I

reposted it with an image. There it is.

Stop. It went up. Went up. There it is.

The cringe mountain one. H. So, I posted

this. Everything I ever got in life was

because I climbed cringe mountain. You

sweat, you shake, you look stupid. And

then one day it breaks open and suddenly

you're the only one with the view. It

went nowhere without the, you know,

Yeah. basically nowhere without the

image, but once the image

com combined with, you know, maybe it

wasn't a great idea, maybe it was a

pretty good idea with, I think, a really

great image. It it got 148,000

impressions. And by the way, I hear you

listening to this and you're like,

"Yeah, but you have 500,000 followers or

whatever." The followers don't really

matter anymore, realistically.

You know, it's actually easier to get

impressions if you have less followers.

It's, you know what I mean?

Yeah.

Like I can post something that is

just like a throwaway tweet and it will

go nowhere. It'll get like a hundred

likes compared to a typical

2 to 3,000.

And yeah, it's just

the the audience is definitely a

force amplifier, but only if you're good

at that thing. Like if if most people

who haven't practiced writing content

for a long amount of time were given a

million followers, I do not think that

that would help them in the slightest.

Yeah. Cool.

But yeah, let's actually show a cool way

to do this with uh Claude or in in

creating a prompt to help you write

tweets or to help you, I guess, learn

how to write those high performing

posts. So, one thing I love to do is

there's a two-step process here.

Anything that I like and want to

incorporate into my work, I will ask

Claude or Chat GPT to break it down,

teach me how to do it, I will take that

as if it were a an SOP or just a set of

instructions. Then I will take a prompt

that helps me create prompts, send that,

paste the instructions into it and say,

I want to turn this into a prompt that

interviews me for the exact thing you

need in order to execute on this as best

as possible. So as an example here is I

said break down the structure of this

post so that I can recreate it from

scratch. break down why it works, the

psychological patterns involved, what

context is needed from me, and anything

else I would need to understand how to

recreate it. Then I just pasted I

believe this is one of my tweets that

did pretty good. Uh how to know you were

doing something meaningful. You feel

like you don't make any progress for

weeks, months, or years. Then the growth

hits you all at once. When you create

your own path, results aren't

predictable, and that keeps many people

from sticking with it. So, you find a

good post. Well, first you write this,

tell it to break it down. You find a

good post that you want to understand

why it did so well or how it was

written. But this can also be applied to

something like a landing page or if

you're trying to write a book and you

read someone else's book and you're

like, damn, that paragraph was good. I

want to understand how I can take my own

idea and replicate the structure of this

so my writing flows the same amount. Um,

you can do that for writing YouTube

scripts if you're able to break down the

transcript. There's just so many

different things that you can do. Uh, I

actually saw when Culie first launched,

they had a landing page that I really

liked and I copy pasted the landing

page, wrote exactly this, told it to

break down every single part of the

landing page copy and it called it

paradigm shift marketing and just taught

me exactly how to replicate it. So when

I could take that and turn it into a

prompt and then plug my own ideas for my

own product into it, then it could

rewrite that same style of copy but with

my product, my features, my problem that

I'm solving, unique mechanism, etc. So

with here uh we're breaking down a tweet

and it breaks down the core structure,

hook statement, pain and struggle, the

payoff, the insight and warning, why it

works. And just by doing this alone, you

can learn so much about writing content.

you you

like this alone is a master class in

writing one piece of content and then

you can continue conversing with it and

that helps you write better content on

your own. Then it gives you a formula

additional elements to make this work.

And then what I did here is I did the

same thing do the same thing with this

and I took one of Zack Pogra's tweet and

or Instagram posts and it was just the

best way to get your spark back is

burning everything down. You have to

reset your life. Very similar to the

things I like to read and write. And so

I like this. I want it to break it down.

I told it to. It has It broke down the

structure, provocative thesis, purge

list, the promise, the elite few, the

permission,

teaches me why it works,

writing techniques, context needed,

what makes it work, and then I did the

same thing for one last tweet. So do the

same thing with this again. People in

third People in third world countries

spend their days talking, playing,

dancing, and making love. People in

first world countries aspire to spend

their days talking, plans, playing,

dancing, and making love. I think about

this often. This was just one I found

and I'm like, that's a good idea. I'll

throw it in here, too. So, the process

of this is pretty much break down three

tweets that you really like

and then

combine all of these into a singular

guide. So now the anatomy of viral

philosophical posts a complete guide

breaks down the three archetypes which

were the tweets

and then core psychological patterns

technical structure

power techniques.

This is insane. This is absolutely

manipulation. It's it's really cool. And

like well imagine doing this for more

than just tweets like YouTube scripts

and other things like the this is where

it starts to all tie together. Once you

use this process a few you use this

process a few times you realize that you

can use it for almost anything. And then

if you rewind this podcast to looking at

the canvas that I was showing you, you

can now see that each chat in there was

one of these prompts that I created. So,

if I want to turn my newsletter into

tweets and I use this there, then it

like that's so much better than me

pasting my newsletter into an LLM and

being like, "Hey, what are 10 of the

best ideas from this? Can you write a

tweet? Have write 10 tweets for me." And

then it writes like the worst tweets

you've ever read and still includes

hashtags. So this is like how you give

the inspecific instructions so that it

can write like you or write how you want

it to and then you can paste those

directly if you'd like or you can use

those as ideas

to like as a first draft a starting

point.

Now the

last important thing here is I said from

that guide what is everything you would

need from me in order to start writing

tweets. Everything I need to know from

you. Core identity, audience psychology,

philosophical stance, voice parameters,

specific insights, transformation,

narrative, emotional territory, so on

and so forth. A lot of stuff. So, we're

making this very comprehensive

because the context is king. the the

more context you give to the AI, the

more it can get close to putting out

what you actually want it to put out or

putting out things that will blow your

mind and that you feel confident in

replicating week by week in your

content. So now we have two things here.

We have a description of the context we

need and we have instructions for how to

actually write posts. So what I did next

is I took these two things. I personally

pasted them into just a separate note

and then start a new chat.

And what I did here is I have this

special this thing is a lifesaver. I use

it all the time. It's just a prompt that

helps you create better prompts. So, uh

I can share this in some way with you

guys after, but it just it it's so good.

You just have to try it. makes very

comprehensive prompts. Um, maybe you can

pause, read through this if you'd like,

but I send that and then I try to use

the most powerful. I know 4.5 just came

out, but 4 point I use 4.1 extended

thinking on this because I just like to

be as advanced as I can when I'm

creating a specific prompt. And what I

did or said, what is the topic or role

of the prompt you want to create? I said

I want to create a prompt that helps me

ideulate social posts based on the guide

from writing posts below. Structure this

prompt in two phases. The first is

context gathering. So interview me for

the ideas that I want to write about.

And phase two is postw writing. So write

three variations of each type of post

using the ideas I gave you. Here's the

additional context. So inside of here on

this one, I didn't paste the context

that it needed from me, but I could

have. Right? In phase one, I could have

said, "Use the

uh guide on what context you need from

me in order to create interview

questions that you can ask me." And then

phase two, use the tweet writing guide

to take everything I gave you and turn

them and turn them into tweets. And so

what it did after that, sometimes this

prompt will ask clarifying questions um

if it has them to make the prompt

better.

But then it starts to spit out the

prompt and it has phase one context

gathering interview. Oh, I guess I did

paste it in there,

right?

So it's somewhere in the thing. But the

when you send this prompt for writing

tweets, it goes through it asks you what

your domain and expertise is, audience

painoint, unique observation,

transformation vision personal

connection,

uh what tone, specific examples, and

then once it has enough information,

it'll go into phase two, which is to

generate nine posts using uh

yeah, three variations of the patient

observer post, which was one of the

examples.

uh three variations of the dramatic

profit post, three variations of the

quiet devastator posts, post structure

requirements constraints output

format, and then I just had it rewrite

it as markdown without the code block so

that I could paste that into my notes

because not a coder, don't use cursor,

any of that, but I just keep things in

notes.

But, uh, Greg, do you have questions on

this?

What's going through my mind is like it

feels like

I've been doing content

like a Neanderl, you know? That's that's

what it feels like cuz I just I just

brute force my way into it, you know? I

just I have an idea and I d, you know,

and I, you know, I start typing and then

I just throw it out there. Um, it works

for me. Um, and sometimes,

you know, do what works type thing.

Oh yeah.

Um, that being said, what's going

through my mind is we we have a lot of

accounts, you know, cuz I run a holding

company and

I find that some of my, you know, I love

my team, but some of my team haven't

been creating content. Like, I've been

writing, you know, I started a blog 20

years ago, you know what I mean? I've

been writing for so many years that it's

just kind of uh

it's it's inst it's it's my instincts

almost now. Um so this is really helpful

for managing multiple accounts with

multiple people and you really don't

have an excuse not to be posting

something every single day if you have

this.

Yeah. I mean, another way to think of

it, too, is if you're a ghostriter,

social media manager, uh you're managing

clients, you can

kind of send them a prompt that gets all

of their you send it to them rather than

like a onboarding questionnaire that

pulls all of their details from them,

gets examples of their best content,

etc., etc., and then you just create

prompts for like tweets, tweet writing

for them. you create another prompt for

YouTube script writing or landing page

generation all based around their voice,

their profile, etc. And one last example

that I'll share here is you can do a

very similar thing for almost anything

where imagine I know how to create

offers. I've like been in the marketing

space for so long. But a lot of people

just starting, they have this superpower

where they can start learning by doing

faster, right? You're it's not that

you're avoiding reading a book like a

hund00 million offers by Alex Hermoszi.

You're able to get the information you

need to act and have AI act for you as a

first draft so you get the first

iteration out of the way as well. So you

can fail faster on creating your offer

so that you can refine faster. And in my

eyes, doing things this way isn't like

outsourcing your agency or your

cognition to AI. It's actually getting

you closer to being high agency and uh

learning through doing like right the

the best way to learn is by building

projects, failing, iterating, etc. So

the example here and how to turn this

into a prompt to create an offer and

start selling and failing on whatever

product it is, a SAS startup, a physical

product, a digital product, whatever. Uh

I can just ask, give me a detailed guide

on how to create offers like Alex

Horoszi. The reason we do this rather

than, hey, here's my product, help me

create an offer from it is because I

want to narrow the context from the

beginning, right? I don't want AI. I I

don't want the LLM to pull just general

context that it thinks is best for

creating an offer or writing copy. I

want it to pull from the expert that I

know has skin in the game here. So, it

gives me a detailed guide with the value

equation, building a grand slam offer,

pricing, 10x value test, naming your

offer etc. etc.

And I think when I was doing this I cut

myself off. But what you can do here is

then I can say okay take this and

act as if you are guiding me through

creating an offer. What are the exact

steps? make it extremely detailed and

then I can do the same thing I did here

or sorry then I can ask next okay what's

all the context you need from me

uh in order to take my product and turn

it into a very good offer then it'll

spit all that out now you have two

things you have the set of instructions

and you have the context that you need

so the next thing you do is you paste

the prompt that helps you create great

prompts it's going to say what do you

want to create I say, "I want to create

a two-phase prompt. Here's the

information that you need to interview

me for." Then phase two, here's exactly

how to turn this into an offer. So, I

want you to create my offer blueprint

for me. And then you, it'll output a

prompt. You copy paste this. You send

it. You answer the questions.

It spits out an offer blueprint that is

probably 10 times better than something

you would have done on your own just

then, right? And it would probably be on

par with what you would be able to do

after

two to three months of actually learning

about it.

And I believe that is it.

Well,

you delivered, dude. I I you know that's

why I wanted to have you

you actually overd delivered to be

honest

nice

and because you know I think uh my mind

is just racing with how much more I can

do with content and and I you know what

are other audiences I could be spinning

up using this method. Um if you can uh

yes let's include that Google doc or or

that doc with some of this in the show

notes. Um, and I appreciate that

generosity.

Dan Co, I hope you come back on the pod.

I'll include links to where you can

follow Dan on YouTube, on X, his

newsletter. Uh, what else, Dan?

That's it. You'll, if you're curious,

you'll find stuff that branches off of

that.

Amazing. Thanks, Dan. I really

appreciate it. And uh dude, takes a lot

for me to get to get my to get my mind

buzzing, but you did. You did it.

Good. Yeah, I appreciate it, man. And

I'm glad that it did provide value.

That's one thing I'm always like hopeful

for because you never really know. I've

used this so much that it's like second

nature to me. So, I'm very glad. I mean,

I've used LLMs with content, like how

can you make this more clear or you know

that that kind of stuff, but I I this

the way you approach content creation is

a very methodical way of approaching

content creation. It's like very

surgical. And

um by the way, I think this is the best

way to learn how to create content. you

you might actually like everyone should

set this up.

Maybe over time you you you're like, you

know what, I'm just gonna now I

understand what works and what doesn't

work. I'm just going to shoot from the

hip like Greg. Um and that might be what

you what might, you know, end up being

great for you. Or you might be like,

hey uh

I'm going to double down on this and I'm

going to make 20 accounts and that's

what this is going to look like, you And

I think I'm really interested in that

because

um I just think that we're in this

window where there's a huge o arbitrage

opportunity to earn attention. So you

know any any way to help that you know

I'm looking I'm looking for ways looking

for ways to optimize.

Yep. Agreed. Danco Startup Ideas podcast

thanks for coming on.

Thank you, Matt.