If I Built An Audience From Zero In 2026, I'd Do This

So, I've been seeing a few posts go viral that is saying that valuebased content is dead. And on the surface, it makes sense because AI can just generate it immediately. The barrier of entry for

it immediately. The barrier of entry for sharing useful information has gone to zero. So much so that people don't view

zero. So much so that people don't view that type of information as useful anymore. And it doesn't help that

anymore. And it doesn't help that there's just educational content everywhere as well. But the thing here is that if valuebased content were actually dead, then it would no longer

be valuebased because then there's no value and value doesn't die. I'm talking

about the content that changes your behavior. It hits you on such a level

behavior. It hits you on such a level that you can implement it in your life and see a direct result. It's the type of content that you feel the urge to save and come back to, or it's the type

of content that you share with a friend or in a group chat. So, what people really mean when they're saying that valuebased content is dead is that they're saying that basic educational

content is dead. But that's what most beginner creators want to start doing.

You've been told, "Oo, start a personal brand, use this content template by me or other people." And it's kind of discouraging because you're like, "Well, now the thing I plan to do to, I guess,

save my future or do something that I've always wanted to do doesn't work anymore." You can't just write a how-to

anymore." You can't just write a how-to post or a how-to thread or create a how-to YouTube video or the top five ways to grow on social media on YouTube anymore and expect it to do well. As I

talked about in the last video on how information products are dead or dying, all of this stuff goes through stages of market sophistication. And so now we've

market sophistication. And so now we've reached a point where we're just oversaturated with this how-to educational content. But value as a

educational content. But value as a whole hasn't disappeared. It's just like with skill acquisition in the age of AI.

The skills are just being abstracted up a layer. So the value is just being

a layer. So the value is just being abstracted up a layer. And you need to learn how to create that type of content or at least know what to try to create if you want to do very well. And this

type of content, it's abstracting up into the layer of personal narrative, original thought, and taste. And if

those don't make sense yet, trust me, they will because we have some cool stuff to talk about. This is the type of content that can't be replicated by anyone who just opens chat GPT and tells

it in one sentence to generate content for them. Now, I know this is

for them. Now, I know this is disappointing to some people. Oh, no.

You actually have to develop skills and you actually have to learn something.

You can't just go the get-richqu route and gain a bunch of followers. But this

is surprisingly good news for those who actually care about meaning, depth, authenticity, all of that stuff. You're

doing this. You got into this whole creator game because you wanted meaningful work. You no longer wanted to

meaningful work. You no longer wanted to work so that you no longer have to work anymore because you understand that retirement is just going to be as boring

and suck at just as much as working. So

while everyone is in this race for more volume, post more, publish more, and praying that they just win the algorithm slot machine, the real value lies in the complete opposite direction. It lies in

the perspective that only you can provide. But that sounds very abstract.

provide. But that sounds very abstract.

So we need to deconstruct that. So first

let's just talk about the psychology of value. Because if you don't understand

value. Because if you don't understand what value is, how can you create it?

And we'll start from a quote that I think is pretty common. We don't see things as they are. We see them as we are. So most valuebased content just

are. So most valuebased content just feels interchangeable. And the important

feels interchangeable. And the important thing here is that anyone could post this type of content and nobody would know the difference because there's no energy signature that's yours. Now, the

fault of this lies in how creators are taught. They're taught to be objective,

taught. They're taught to be objective, share facts, teach proven frameworks.

They feel like if they don't do what works, they won't make it. But they

aren't experienced enough to know what works. So, they fall into that trap,

works. So, they fall into that trap, obviously. But value isn't objective.

obviously. But value isn't objective.

Value is perception. And perception is shaped by the goal someone is trying to achieve. Think of it like this. Two

achieve. Think of it like this. Two

people can read the same exact book. Do

you think of a student reading a book and a businessman reading a book?

They're going to get completely different insights from the book just based on what their goals are. The

student is learning so that they can succeed in school. The businessman is learning so he can succeed in his project or product or business as a whole. They're completely different

whole. They're completely different goals that require completely different actions to reach and the insights that they pull are going to shape the actions that they take to achieve those goal.

That's just psychology and behavior in a very small nutshell. Now, pay attention here because I feel like this could go over people's heads if you're just watching this just to watch it. Your

audience on social media is composed of individuals with unique goals and those goals determine what registers as valuable to them. This means you can't create objectively valuable content. You

can only create content that's valuable to someone with a specific goal. And

those someone's randomly scrolling social media and you have a brief window in which they can be exposed to your content. So expecting one great post to

content. So expecting one great post to just magically appear in front of the right people so that you pop off and go viral is silly. It takes 6 to 12 months to see any form of traction and AI isn't

going to change that. Now when it comes to content, there's one of two directions that you can take. You can go broader. You can target a broader goal.

broader. You can target a broader goal.

So something like improving your life and that attracts more people because more people can benefit from that goal.

And then you can go the specific route which is the traditional route of niching down which there's less people that can resonate with that goal. And it

may be difficult to get in front of people who have that goal because again social media is so sparse. You can't

directly target them like you can in ads or with cold outreach. So, what people recommend when you start on social media is that you create a high ticket service

so that you can make more money with less people. Because if you were to sell

less people. Because if you were to sell a low ticket product, then you have to sell that to a ton of people in order to make the same amount of money that you would by selling one high ticket service

to one person for like $2 to $5,000. And

then they recommend that you focus on manual outreach. So like cold DMs or

manual outreach. So like cold DMs or cold cold emails to get a kickstart, which I think is an okay idea, but it usually stems from a lack of understanding of how social media works, which is what we're going to talk about

closer to the end, which is how to actually grow on social media. Because

the thing there is if you start off hyper specific, then it's going to be very difficult to gain traction. But if

you start off super broad, then it's going to be difficult to find the specific person that can benefit from the value you have to offer. So you're

stuck in this in between and you don't know what to do. So we're going to get to all of that. I just wanted to preface with it. But this means that you have to

with it. But this means that you have to pick. This means you have to

pick. This means you have to differentiate yourself in some way. This

means you must have a perspective of your own. You must share what you think

your own. You must share what you think rather than what you think you should think because some course taught you to think it. So that's step one to creating

think it. So that's step one to creating actual valuebased content, not the stuff that AI can just replicate at the click of a button. But with that said, that doesn't mean that AI is the cause of the

death of valuebased content. The person

using the AI is the cause. And

personally, I believe that most people, maybe 95% plus people are going to be creating content with AI. And that makes a lot of people angry because they think it's just going to lead to the dead

internet. But I don't think it is at

internet. But I don't think it is at all. I think it's going to lead to a lot

all. I think it's going to lead to a lot higher quality content, higher signal content across the board because people will actually learn how to use AI and stop treating it as a slot machine. And

if that does make you angry and you're like, "No, that's not going to happen."

Come back to me in a year or two and I'll admit if I was wrong. But this is also where the labor question comes in.

And when I say the labor question, I mean the labor of actually putting words on a screen, of actually typing out the content by hand to post it. So, the

example I can give here is that writers get angry when they figure out that a best-selling author has a ghostriter.

The writers get angry, but the readers don't care. The writers say that they

don't care. The writers say that they didn't actually write the book. But

James Patterson, who has ghostriters, is still a bestseller, is still praised to this day. He has an audience of readers

this day. He has an audience of readers that cares about the story, not who typed the words. Patterson provides the vision, the direction, the taste. That's

where the value lives. A complimentary

example to hammer this home is that a film director doesn't manually handle the camera. They don't manually build

the camera. They don't manually build the sets themselves and mix the audio.

They have a film crew. But no one questions whether Spielberg, Steven Spielberg, actually made the movie. It's

still a Spielberg film. So value lies in the distinction between labor and direction. And content is moving the

direction. And content is moving the same way from content creator to content director. And the people who resist this

director. And the people who resist this are the ones that have attached labor to their identity. They can't separate the

their identity. They can't separate the typing from the thinking. So they assume that no one else can either. They're

still operating from the employee mindset rather than the entrepreneur or the CEO mindset who has to delegate and outsource while still maintaining the quality, the vision, the taste, the etc.

The skills are abstracting up a layer.

But with this, the reader only sees the output. You don't judge a system by its

output. You don't judge a system by its process. You judge it by the result. And

process. You judge it by the result. And

if that output or result is good, meaning it's original, opinionated, and shaped by taste, the reader doesn't care how it was made because it still benefits. It's still valuable to them

benefits. It's still valuable to them and the goals they're trying to achieve, like we just discussed. So, what I can say right now in this part of the video is to create the content that you want

to see in the world because I'm guessing that that's not more flavorless AI generated content that comes out of the box. So, that leads to point number two,

box. So, that leads to point number two, which is the slop spectrum. The spectrum

of AI slop. So, for the slop spectrum, we're going to think of it as like a rainbow, I guess you could say, right?

And you have slop on this side and you have art on this side. And the best way I can illustrate the difference between the two is from a tweet from Lobo Al

Lobo Salvah on X. And it says, "We live in a world without taste because taste requires judgment and judgment requires hierarchy. We've been taught to reject

hierarchy. We've been taught to reject both. Taste is slowly cultivated over

both. Taste is slowly cultivated over time through exposure, repetition, comparison, and the willingness to say this is better than that." The modern world wants everything to be flat,

interchangeable, and instantly gratifying. Real taste excludes. To have

gratifying. Real taste excludes. To have

taste is to believe in an objective reality, to turn one thing down in favor of another. To say no to inclusion. The

of another. To say no to inclusion. The

point there is that there was plenty of slop before AI existed. In terms of content, these were the generic how-to threads. They were the recycled tips

threads. They were the recycled tips that were repackaged into a new hook.

They were the empty platitudes or fortune cookie quotes. that was human slop, but we just didn't call it that.

So, the variable that separates slop from signal or slop from art has never been who created that specific part or what tool created it, be it AI or

Photoshop or some writing app or whatever it is. It's taste and taste requires discernment. It's the

requires discernment. It's the experience that allows you to say what should and shouldn't belong in the final result. But most people are just afraid

result. But most people are just afraid to do this. It is so much easier to produce content that offends nobody or excludes nobody or says nothing. Now,

what I've noticed is that artists or self-proclaimed artists have their panties all in a bunch because AI people who use AI have the audacity to call

themselves AI artists. But it goes both ways. Just just think about it for a

ways. Just just think about it for a second. We don't call food that came out

second. We don't call food that came out of the stove stove art. We don't call writing that was written on a page word art. Art is something that transcends.

art. Art is something that transcends.

It transcends the norm. And art is as subjective as value. Not everyone who just draws cool looking doodles on a page or even hyper realistic people.

That's not always art. Most of it is closer to slop when we look at the entire spectrum. So most artists or

entire spectrum. So most artists or self-proclaimed artists don't create art. That's not a jab. That's just

art. That's not a jab. That's just

reality. And most AI artists don't create it either obviously but there is absolutely a way to create something with AI that moves the soul of another and transcends the norm of what is

generated normally with AI. If you deny that you are blinded by ideology now pertaining to content on one end you have content that's just generated without any personal context. You type

write a viral thread on productivity for me into chat GPT and you publish whatever comes out. You don't ruthlessly edit it because you didn't write any of it. That doesn't require vision. That

it. That doesn't require vision. That

doesn't require curation. That doesn't

require taste. That doesn't require any ideas of your own. You're outsourcing

everything. You wouldn't just hire 10 people onto a team in a business and just be like, "Okay, build this." It

would be a lot more detailed than that because only you have the vision and you have to transmit that accurately to them in order to get the vision built. Now,

on the other end, you have signal, which is content that could only come from you. So we can think about this again

you. So we can think about this again like directing a film. If you hand a camera to someone and say make a movie, you'll get something generic. But if you provide the script, the shot list, the color palette, the pacing notes, the

references, if you make every meaningful decision and use the crew to execute your vision, the film is yours. The

labor was distributed, but the taste wasn't. The same applies to content.

wasn't. The same applies to content.

Most of the famous people you watch, you're just watching the individual, but they have entire teams of people doing it. I don't know if this is true. This

it. I don't know if this is true. This

probably isn't true, but I could imagine Alex Hormosi literally just sits down and the script is pllopped in front of him and he just reads it to the camera.

But he's passed off so much of his context and knowledge to his employees that the script is usually good enough.

So the point here is that the more context you provide to the AI or even to yourself when you're writing content, the further you move from slop to signal. So to do this, to prime yourself

signal. So to do this, to prime yourself because this doesn't this doesn't just happen automatically. You don't just sit

happen automatically. You don't just sit down and start writing the best content you've ever written. I want you to create an idea museum. So, there's two types of people here. There's people who already have content, and then there's

the people who are just starting out.

So, if you're the first, if you already have content, you want to go back through it. You want to pull your best

through it. You want to pull your best lines. You want to pull the ideas that

lines. You want to pull the ideas that resonated. You want to pull the

resonated. You want to pull the frameworks that you came up with. And

then you put them into a document or you save them into a folder. And that

becomes your context library. This is

actually what we're building with Eden where I can drag everything into Eden itself, right? Because you have your

itself, right? Because you have your drive where everything is transcribed.

You can paste a link. You can upload your files. You can create notes or

your files. You can create notes or documents like this how I outlined this actual video. And then you can chat with

actual video. And then you can chat with it or reference all of it with AI. Like

I have an AI chat here. I can connect this tweet to it if I wanted or other things. I can start chatting with it. my

things. I can start chatting with it. my

PDFs. I can atmentntion folders inside of here because this is where I see the future of writing and content going.

With programming, it's a bit different.

You can have it be all agentic because it's very linear. It's very

hierarchical. But with writing and other things where you kind of have to direct it like you would a film that can't be completely agentic. So your idea museum

completely agentic. So your idea museum is one of the many things that you can just pass off to AI in reference while you're ideulating or writing if you are writing yourself or other things of that

nature that makes it more personal and more unique. But the same thing here

more unique. But the same thing here applies as it would to a team is that sometimes you're going to have to get your hands dirty. We were promised with AI that it was just going to do everything for us and solve all of our

problems and maybe it'll do that in the future. Who knows? But if you want it to

future. Who knows? But if you want it to actually be good, you have to be the director. Now, if you're just starting

director. Now, if you're just starting out with content, then you do the same thing but with content that you aspire to be like. You do it with other people's content for a bit until you are

able to create your own. So, you save the posts that make you stop your scroll. You save the ideas that make you

scroll. You save the ideas that make you think, "Damn, I wish I wrote that." You

collect the paragraphs from newsletters or books or other things that changed how you think. You build a museum of taste. And over time, you'll notice

taste. And over time, you'll notice patterns. And the more you immerse

patterns. And the more you immerse yourself in that, you'll notice those patterns start to emerge naturally in your own writing or speaking. That's how

you develop the skill of taste is it's exposure over time. It's repetition.

It's comparison. It's doing the thing and coming back to it a year later and realizing, oh, this wasn't that good.

Let me rewrite it another way that I agree with now because I've matured. So,

the people who are afraid of AI were the people who never developed taste in the first place or don't understand how it works. They were producing human slop

works. They were producing human slop and now they're competing with the machines that can produce slop faster because the only reason you would be afraid of AI in terms of content.

There's other things of course is if it threatened you, if it threatened your survival, if it threatened your job, if it threatens your work and you aren't able to adapt and do your own thing and stay ahead of the curve. So that leads

to point number three, which is how to provide your unique form of value. We'll

start from a quote from my book, Purpose and Profit, that you can read free on my Substack. And that quote is, "You will

Substack. And that quote is, "You will never have access to another person's state of mind." And they will never have access to yours. This is the essence of human uniqueness. To start this off,

human uniqueness. To start this off, volume never mattered. Everyone said it did because I can hear Alex Hormoszi and Gary Vee screaming at you to post more,

to publish more, and that the more content you put out, the more chances you have at success. And that can obviously work just like anything can obviously work because if people have

succeeded with it, then it obviously works for that person. Please don't be one of those people that just comments that they're the exception. But this

never really made sense to me because when I tried it, my ideas started to suffer and ideas are the crux of what make content do well. You can create

this highly polished Hollywood level production YouTube video, but if the idea for the video sucks and the subsequent ideas inside of the video as key points suck, then the video isn't

going to do very well. It's like you're putting in a box and then wrapping it as beautiful as possible. You're

putting more effort into the wrapping than you did what's actually inside what's actually being delivered. So

personally, my content strategy has always been to do the bare minimum that I can keep up with consistently with my lifestyle and what allows me to generate

very good ideas. And I post those ideas across all platforms almost all at once in the form of one long- form newsletter and one short form post. And I do that without worrying about repeating myself

because I'd rather get one great idea across than a thousand bad ones. As an

example here, my newsletters and YouTube videos have always been unconventionally long there. I can't tell you the amount

long there. I can't tell you the amount of times that people have said, "Oh, Dan, if you created uh shorter YouTube videos and you edited them a lot better," which is kind of a jab at

Devon. He doesn't like that stop because

Devon. He doesn't like that stop because we under we kind of know what we're doing to an extent. We don't know everything, but there's a reason that we intentionally choose to go long and

simple and not overedit. It's because

the audience or one the videos that I watch are that way and those are the videos I like to watch. So I assume that there are people in my audience that like to watch those videos too. I do not like the videos that try to summarize

everything in 5 to 10 minutes just to get the key points across where I learn nothing because usually the value lies in the nuance. So people saying that oh your videos would do better if you

edited them more or if you shortened them. I don't think they would at all.

them. I don't think they would at all.

Why? because I've tested it. And years

later of doing that and sticking with my guns, I can confidently say that that was my edge. That's what allowed me to break out. And this is becoming more and

break out. And this is becoming more and more of a viable option, the simple, the raw, the long path. Because with AI, anyone can produce more volume. They can

publish thousands of posts in advance.

How can you compete with that aside from not doing that? But that's just the exact thing. If ideas matter more than

exact thing. If ideas matter more than ever, you have to understand that more volume just equals more noise. It's more

people praying for the viral hit or hitting the jackpot in the algorithm when you have to realize that winning the lottery is not a smart game to play.

So the point is that AI is accelerating the death of average content. The

baseline is rising and the things that have always mattered are mattering more which are originality of thought, novel perspectives, opinion over fact, storytelling signal. So, let me explain

storytelling signal. So, let me explain that last one a bit more just so it clicks. Signal. Your brain notices

clicks. Signal. Your brain notices important ideas. When you read something

important ideas. When you read something that clicks or something that feels true in a way that you hadn't articulated before, your brain releases dopamine and you feel the excitement. You want to

share that thing. You want to save that thing. You want to become more curious

thing. You want to become more curious about that thing. You want to dive into it more. That's when you know that

it more. That's when you know that you're on to something valuable that is unique to you. signal is the thing that AI can't manufacture because AI doesn't get excited due to a sequence of

uncountable events since birth that have led to the mind deciding that something is important enough to notice. AI

doesn't have a mission aside from the one it is assigned that frames your mind to notice what aids in the achievement of that mission. It doesn't have taste.

It pulls from the average of everything it's seen and produces the average of everything it's seen unless instructed to follow the personal process that you've reverse engineered through reflection. Now you on the other hand

reflection. Now you on the other hand have a specific path that you're walking. You have a specific future that

walking. You have a specific future that you're building toward a specific set of problems that you're trying to solve.

That's your mission. And your mission determines what registers as signal to you. So in my eyes, the best route to

you. So in my eyes, the best route to take is missionbased over topic based when regarding a niche. So topic-based

is the traditional approach where you pick a niche, you pick a target audience, and you become the go-to person for that topic. Now, this works again as everything does, but it boxes

you in and it's now extremely easy to replicate. If you fail at that or you

replicate. If you fail at that or you want to pivot, you're now starting over from scratch. And that doesn't sit well

from scratch. And that doesn't sit well with people who know that they're going to change in 6 to 12 months because humans change. So, this traditional path

humans change. So, this traditional path is anti- continuous learning. It's

anti-polymath and it's antihuman in many cases. But missionbased is different

cases. But missionbased is different because you're not building authority around a specific topic. You're leading

people toward a transformation and anything that helps move people toward that transformation is free game for content. So if you're a fitness guy and

content. So if you're a fitness guy and your mission is to help people lose weight, but go a bit deeper than that.

What are you actually trying to help them do? Are you trying to help them

them do? Are you trying to help them become a human weapon? Are you trying to help them feel like a masculine father again? Feel like they're in their

again? Feel like they're in their feminine figure again so they can go to the beach? Whatever that transformation

the beach? Whatever that transformation or mission is, anything that can help with that can be posted as content as long as it aligns with that. So that

could be mindset, that could be psychology, that could very well be philosophy, that can be obviously be fitness or training or nutrition, that may even be business, it could be

anything. It's it's less about what the

anything. It's it's less about what the topic actually is and it's more about the ideas that help people achieve that mission. Now, when I have a clear

mission. Now, when I have a clear mission, like helping people become futureproof, which is the literal title of my newsletter, that's when my best work is born because I'm less focused on

just providing value for a specific topic. Creating in alignment with a

topic. Creating in alignment with a mission is taste applied to content strategy. So, you need to notice the

strategy. So, you need to notice the ideas that specifically stick out to you. You need idea flow. If you aren't

you. You need idea flow. If you aren't consuming from books or content or whatever it may be, and you don't have a mission that is very apparent in your mind, you're not going to notice those ideas. But when you do, you need to note

ideas. But when you do, you need to note them down. You need to write about them.

them down. You need to write about them.

You need to expand on them. You need to think about them from a different angle or apply them to your own life. And

that's what you post. So that leads to point number four, which is how to actually grow on social media from zero followers. And now every time I talk

followers. And now every time I talk about this part, I feel like it goes over most people's heads or they just don't understand it or they understand it but they avoid it because this is the difficult work. Posting content is the

difficult work. Posting content is the easy work and that is that you can't rely on the algorithm alone because everyone is competing for the same thing. Everyone is posting content in

thing. Everyone is posting content in hopes that it goes viral. Everyone is

playing the slot machine and sometimes you strike gold but you can't build a business on sometimes. Now, actual

social media growth kind of looks like this. It's like kind of sort of linear

this. It's like kind of sort of linear and then you get a big spike when you hit the algorithm and then it's kind of sort of linear and then you hit a big spike and it's kind of sort of linear

and then you hit a big spike. But if you only aim for these big spikes, that's not really a strategy. It's probably

best if you act like these are just never going to happen and you just grow linearly at a solid pace. So, what do you do if you're not going to rely on the algorithm? And there's a few

the algorithm? And there's a few different things, but the thing is is that you have to get in front of other people's audiences. That means that

people's audiences. That means that other people have to share or interact with your content. But if you don't understand psychology and incentives, then that's going to be kind of hard for you. So, what that means is that you

you. So, what that means is that you have to network. And I'm as allergic to that word as you probably are. I just

don't like it. It sounds too corporate, but it's what you have to do. And many

people get on social media because they want to avoid that. And they also want to do something that they can do alone with no boss or no co-workers. It's just

you and your keyboard. But you still have to develop and use your social skills. Because the internet doesn't

skills. Because the internet doesn't just change human nature. It amplifies

it. It scales it. For over 150,000 years, humans lived in small, close-knit groups. Survival required social

groups. Survival required social cohesion, trust, and cooperation. Those

who were loyal to their tribe had a better chance at surviving. They hunted

more effectively, defended against predators, and supported one another through hardship. This is how your brain

through hardship. This is how your brain is wired. Robin Dunar, which is an

is wired. Robin Dunar, which is an anthropologist, found that humans can only maintain about 150 stable relationships. And in today's world,

relationships. And in today's world, that sounds insane, so it could probably be much less. But you can observe this number in huntergatherer tribes or military units or modern business teams. When we try to build alone, we're

fighting against thousands of years of evolutionary programming. And social

evolutionary programming. And social media is no different. Every creator,

you know, is in a group chat with other creators. They talk strategy. They share

creators. They talk strategy. They share

each other's posts. They help each other grow by using basic traffic mechanisms like replying to their posts, retweeting their posts, sharing their post to their stories, things like that. And if you

think this sounds fishy or weird, I get it. I really do. It kind of does. But

it. I really do. It kind of does. But

good luck in the game of business if you aren't willing to form alliances or find mentors or just play the multiplayer game. The other thing is that without

game. The other thing is that without these types of groups or these tribes of people, I wouldn't have met business partners that I have today, co-founders that I have today. I wouldn't have met lifelong friends. And if you think about

lifelong friends. And if you think about it, it's kind of like finding a group of friends to play a video game with. You

party up so that you're more likely to win the game. So a few things you can do here is one just reply to people but in a human way not a corporate way. You

don't just respond with oh great insight. So an example here this is from

insight. So an example here this is from a while ago from Justin Welsh. If your

cold DM or email starts with I am we are we're a it's always an auto ignore.

remember this the next time you're writing. And then I responded for the

writing. And then I responded for the sake of getting giving a good example of a reply is kind of like a personal story. Like this this just sounds like

story. Like this this just sounds like two people talking back and forth. The

only cold emails I open are the ones that don't look like cold emails. They

look like they have genuine interest in what I do. And you can tell they've studied every corner of your brand.

Happens maybe one out of 500 emails.

People are much more likely to look at this and click on mo my profile and then follow me than if you just spam everyone with great insight or some AI generated response. The more personal it is to

response. The more personal it is to you, the more likely people are going to actually look at your profile. And this

doesn't only apply to X or Twitter, applies to literally every platform. And

so what you do after you reply to enough people is that what you're doing there is you're seeding relationships because if you leave a genuine response and the other person sees it, they're going to

respect you more obviously than the people who are just spamming their replies with AI generated crap. And then

they may even respond and you start talking and then what you do after that is you DM them and you just pick up the conversation there. You look into their

conversation there. You look into their business more. You read more of their

business more. You read more of their content until something sticks out. And

then you can talk about how that related to you or how you liked it or how you were thinking about something similar.

If they post about their health journey, then talk about yours and ask them for tips. Send them an article that you read

tips. Send them an article that you read on the health journey. It's just like you need to show that you're like-minded and have similar interests because that's the how tribes stick together.

Now, a few more actually practical ways to grow. And of course, these are just

to grow. And of course, these are just screenshots that I have from Twitter, but again, they work on any platform.

Just get creative and apply them to that platform. But Dicky Bush, as an example

platform. But Dicky Bush, as an example here, he wrote a thread with 11 of his favorite posts. And what he does is he

favorite posts. And what he does is he tags the top people or not top people, he tags people with a decent following that he is either connected with or

wants to connect with and then quotes their post. So, this does a few things.

their post. So, this does a few things.

First, if people actually read this thread, then they're going to go and potentially follow Cody or follow George Mack. So, it benefits both George Mack

Mack. So, it benefits both George Mack and Cody and the nine other people that he mentioned in here to retweet this thread so that it gets more traffic so that they also benefit from it. And

you're getting in front of them with value. Because imagine if you were to

value. Because imagine if you were to just post a thread without mentioning these people with larger audiences, you wouldn't have nearly as much potential, right? Because let's say each of these

right? Because let's say each of these people have 100,000 followers. They

probably have way more, but that's 1.1 million potential people that this thread can be spread to versus if you were to just make a post to your audience and you have 300 followers,

then that's like a potential of 300 to a,000 people if it picks up a little bit in the algorithm. So, you just have to play the game smartly. Now, a few other ways to do this is to write a thread on

one specific individual like Jack did here a while ago with Naval Ravicon. He

wrote a great quote and then he included 10 of the most powerful teachings and I'm pretty sure Naval either liked or retweeted this. I don't think Joe Rogan

retweeted this. I don't think Joe Rogan would. Uh, but a lot of people know who

would. Uh, but a lot of people know who this is. So, this is called leveraging

this is. So, this is called leveraging authority. So, nobody knows who you are

authority. So, nobody knows who you are or at the time nobody knows who Jack Moses is. But since you're talking about

Moses is. But since you're talking about someone that they do know about, then they're much more likely to read your content. And if you have some of your

content. And if you have some of your own unique flare inside of it, then you're good to go. And if you don't know how to apply this to other platforms, this is a thread. You could think of that as a thread on the threads platform

or a carousel on Instagram or even a full newsletter on Substack. And the

same exact thing here, because he saw that that one worked, he did one on Andrew Huberman, who a lot of people love. So, if you're curating content

love. So, if you're curating content from Andrew Huberman according to your taste, then you're in a pretty good spot. And you may have the chance to do

spot. And you may have the chance to do well. And if you have a network of

well. And if you have a network of people, if you have that tribe in the group that you're in and you send this to them and say, "Hey guys, I worked on this for a long time. I'm trying to blow it out of the water. Can you guys help me with this?" And then send me anything

you want me to share later. And then

they're likely to engage with it to at least pick it off the ground. Now,

another mechanism by which you can do this. So we have replies and just

this. So we have replies and just content while leveraging authority is to quote, tweet or just I guess commentate on a post that was already viral and

give either some kind of contrarian advice or just good valuable advice. And

the last example I have here is kind of the same thing as leveraging authority where Talon Simmons is talking about Justin Welsh's method in the form of a carousel on LinkedIn. So, if you were to

literally just focus on those and do each of those things at least 10 times a week, right? Two to three times a day,

week, right? Two to three times a day, one to three times a day, then you're going to get a lot further than if you're just posting content into the void and hoping that the algorithm takes you somewhere. So, my last tip is

you somewhere. So, my last tip is reiterating that you need to create the content you want to see in the world.

Why? Because you are the niche. There

are people like you who can benefit from what you've achieved. There are people who are at a similar level as you who want to join you on your mission. If you

create for your past, present, and future self paired with the strategies we talked about, you shouldn't have a problem making this work. If you want to be notified about my videos and get the written version when they go out,

subscribe to my Substack link in the description. If you want to join the

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downloads, transcribes it, and you can reference it there, and you can view it, you can comment on it, you can share it with other people. It's a drive. Then

the link is in the description for that as well. We are rolling out to the next

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January. So, if you're on the wait list, you will get an invite then, and that's while we're still gearing up for public launch. We have the mobile app almost

launch. We have the mobile app almost ready. Desktop app will be really cool.

ready. Desktop app will be really cool.

But aside from that, feel free to like, subscribe. They're just buttons on your

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right there. that would really help me out. If you want to watch the audio

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that. Thank you for watching. Bye.