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If you have less than 1,000 subscribers, NEVER do this

By Dan the creator

Summary

Topics Covered

  • Lead with value, never with yourself
  • Never ask for subs before delivering value
  • Being too niche is actually your advantage
  • Copy small channels, not the big ones
  • Your video must pass YouTube's small group test

Full Transcript

If you have a channel with less than a thousand subscribers, there are certain things you should never do because if you keep doing these things, you'll never grow. So, in this video, I'm going

never grow. So, in this video, I'm going to share the five things you're probably doing right now that need to stop immediately. Let's get into it. All

immediately. Let's get into it. All

right. So, the very first thing on this list of what not to do is this. Never

assume that viewers are watching your videos for you because they aren't. And

this is why you should never start a video by talking about yourself or talking about your channel. And let me explain why. Because unless you're

explain why. Because unless you're already someone who is well-known or wellrespected or unless you're some sort of like super hot female model, I can guarantee that literally nobody is clicking on your videos because they

want to see you specifically. Now what

you need to understand is that when someone opens up YouTube they are usually looking to either be entertained to be taught something or because they want some sort of information like these

are the three main types of value on YouTube entertainment education and information. So this means when your

information. So this means when your video appears in their homepage or on their recommended tabs for the very first time they have absolutely no idea who you are and more importantly they

have no reason to care about you yet either. Literally the only thing that

either. Literally the only thing that matters to those viewers in that exact moment is what they think they'll gain from watching your video if they decide

to click on it. So there has to be a value proposition in every video you make. And what I mean is you need to

make. And what I mean is you need to consider, are you just entertaining them? Are you teaching them something

them? Are you teaching them something specific like how to make good lighting?

Or are you giving them information? This

is why your title and thumbnail are so important because they're essentially making a promise about what value the viewer will get from your video if they click on it. And that promise of value

is literally the only reason someone will click on your video. Trust me. So,

every video you make from now on should answer one simple question. [snorts]

What will my viewers gain from watching this video? And your answer to that

this video? And your answer to that question must be related to your title and thumbnail. And if your viewers ever

and thumbnail. And if your viewers ever like can't immediately see what value is in it for them, they will just leave your video. So just bear that in mind.

your video. So just bear that in mind.

Now the second thing you should never do is ask people to subscribe to your channel within the first 60 seconds or so of any video. Now look, time and time again, I see people do their

introduction and then straight away they're like, "Oh, be sure to hit that subscribe button, give the video a thumbs up, like before the video has even actually properly started." But

look, this makes no sense whatsoever because why would someone subscribe to you before they know what the video is actually about, whether it's good enough or who you even are in the first place.

Now, look, I know you want as many of your viewers to subscribe to you as possible. But asking for a subscription

possible. But asking for a subscription before you actually deliver any value is basically like going to a restaurant and having the waitress ask you to leave a fivestar review before they've even served you the food yet. Like, you

wouldn't do it. and you'd probably think it was actually very cheeky of them to ask because you haven't even tasted the food yet. But the exact same thing

food yet. But the exact same thing applies to YouTube, too. Like, your

viewers will probably think you're cheeky for asking, too, before you've even given them the like the value they came for. So, instead, you need to

came for. So, instead, you need to approach this in one of two ways. The

first option is to only ask them to subscribe to you after you've delivered the value they came for. Once someone

has watched a large portion of your video and feels like they've gained something from your video, that is the perfect moment to ask for a subscription. But then the second option

subscription. But then the second option is simply just to not ask at all and instead let your content do the work for you, which is the approach I usually prefer. So here in this option, what you

prefer. So here in this option, what you really want to focus on is getting the viewer into what I call a hypnotic state where they basically become like fully absorbed by the video and they're

focused entirely on the content you're giving them. Now when someone reaches

giving them. Now when someone reaches that state, the state you're probably in right now, the most important thing here is to avoid interrupting that state by

asking them to like subscribe to you because it ruins the flow. If your

content is truly good enough, they're going to subscribe to you without even thinking about it. And this is what most of the best performing creators do because they understand that the

strongest driver of subscribers is simply delivering the best possible content. And then another thing you

content. And then another thing you should never do is worry that your channel may be too niche. Now, I know that at the start of your journey, it might feel like the niche your channel

is in might be too specific. And because

of that, you might assume that the reason you're not getting many views is simply because there aren't enough people interested in what your specific niche is. But look, in 99% of cases,

niche is. But look, in 99% of cases, that is actually not the problem. Now,

the truth is, yes, super niche channels do usually take a little bit longer to grow in the beginning. Now, this isn't because the audience isn't there, though. It's actually just because the

though. It's actually just because the algorithm has to work a little bit harder to figure out who exactly the right viewers are for your channel. Now,

think of it like this. When you first start uploading, YouTube doesn't yet know which viewers are the right match for your channel. So, it needs time to test your videos with different groups

of people and find the right people most likely to enjoy them. So, if your channel is in a super niche space, it will just naturally take the algorithm a little bit longer to find those people.

And that's fine because once the algorithm does begin to understand who your content is for, after a while things will start moving much faster for

you because those super niche viewers all actually share the same traits and the algorithm will then have a really good data profile to work from and it will make finding the rest of those

super niche viewers much much easier.

Plus, anyway, look, having channels in a really big and popular niche means you're competing with thousands and thousands of other experienced creators and trying to compete with those experienced creators if you have a new

or a small channel is incredibly difficult. But instead, if you actually

difficult. But instead, if you actually focus on a much smaller and much more specific niche, it becomes much easier to stand out and actually eventually become one of the main voices in that

space. So, look, being in a super small

space. So, look, being in a super small niche is actually quite a good thing, not a bad one. So, don't worry about it.

Now, the next thing you should never do is publicly share your channel's main email. Now, I've seen so many people

email. Now, I've seen so many people make the silly mistake of using their YouTube account email on their public profile and like channel description page or you'll share it with brands

hoping that they're going to reach out to you and collaborate with you. And the

reason you do not want to do this is because your channel's email should always be super private. Like, nobody

ever should have access to it. because

if someone can get their hands on your channel's email address, they can potentially misuse it to cause you problems with your YouTube account. And

it also makes it so much easier for someone to try and gain access to your channel if they're determined enough.

And there's a lot of people out there who will be. So, the solution here is very simple. You need to create a

very simple. You need to create a completely separate email account just for public use. And this one will be the email you put on your about page and in your channel descriptions. That way,

brands and potential sponsors can still contact you, but your actual YouTube email account stays private and secure because it would probably surprise you just how much of your personal

information is out there floating around right now. And I'm not just talking

right now. And I'm not just talking about your name or your email. I'm even

talking about phone numbers, location data, the websites you visit, and even how long you spend on each website. Now,

the scary part about all of this is you probably never gave permission for most of this to be out there. But it's

possible because there are hundreds of companies out there called online data brokers. And their entire business model

brokers. And their entire business model is collecting your personal private data and selling it to advertisers, scammers, and pretty much anyone who's willing to pay for it. But that's exactly where

incogn is an online data privacy tool that I've personally been using for over about a year now. And what they do is contact

year now. And what they do is contact those shady data broker companies on your behalf and force them to delete all of your personal information from their databases. And those companies have to

databases. And those companies have to actually oblige by it. Now, think of it like having a digital bodyguard that constantly works in the background for you, removing all of your sensitive

personal information from all of those weird databases across the internet.

Now, I can guarantee that some of you have a ton of your information being sold between companies right at this moment, but you don't know who it is or where it is, and that's not good. So,

instead of having to hunt down all of these dozens of companies yourself and sends like request removals, Incognles all of this automatically. And they've

actually also released a new feature called custom removals where if you find a website that's exposing your personal information, you can simply send incogn link and their privacy experts will try

to get that data removed for you. Now,

it literally takes a couple of minutes to set up and honestly gives me so much peace of mind knowing that someone is actively working to keep my personal information off the internet. So, if you

want to protect your online presence as a YouTuber, I highly recommend checking them out. So take your personal data

them out. So take your personal data back now with Incogn. Use Creator at the incognit.com/creator

incognit.com/creator link below and you'll get 60% off an annual plan. I promise you it's worth

annual plan. I promise you it's worth it. All right, so the fifth thing you

it. All right, so the fifth thing you should never do on a channel with less than a th000 subscribers is copy what the big channels are doing. Instead,

what you actually need to do is look at what the other small channels are doing.

And let me explain why. Now, there are way too many YouTube growth gurus out there telling you guys to look at the big channels and basically just copy their best performing videos. Now, at

first, this might seem like a smart strategy. But the problem here is this.

strategy. But the problem here is this.

What works for a channel with, let's say, 2 million subscribers will rarely ever, if not possibly never, work for a channel with only 200 subscribers. So,

instead, what I suggest to all of my students is this. The much smarter approach is to study all of the smaller channels in your niche and look at what works and performs well for those guys.

Ignore the big guys for now. For

example, if you're in the travel niche, only ever look at travel accounts in your space with less than like 10,000 subscribers or even less than 5,000 subscribers and just pay attention to

all of their best performing content instead of the big boys. And this is because if those videos worked for other small channels in your niche, it's pretty much guaranteed to work for you,

too. Now, for me, when I had like one or

too. Now, for me, when I had like one or two thousand subscribers, I actually studied channels like this guy, a guy called Jeban, I looked at his best performing video ideas, and I used those

ideas in my own content strategy because he also only had a couple of thousand subscribers at the time. So, I knew that the video topics that worked for him had a really high chance of working for me,

too. I didn't even bother looking at the

too. I didn't even bother looking at the big channels like Ali Abdal or Vid IQ at the time because I knew that the videos that work for them aren't going to work for me. So, what I would suggest is go

for me. So, what I would suggest is go out there, find a ton of channels with less than 10,000 subscribers and really, really study them. Then, last but not least, you should never expect the

algorithm to just push your videos out for you. Unfortunately, as you probably

for you. Unfortunately, as you probably already know by now, it's not as simple as uploading a video and then waiting for the algorithm to pick that video up and recommend it to everyone everywhere.

Instead, YouTube actually rigorously tests your videos with small groups of viewers first. And based on how those

viewers first. And based on how those small groups of viewers respond, it will then decide whether or not your video deserves to be shown to more people or not. And the most important place where

not. And the most important place where these tests happen is the YouTube home feed. Getting your videos pushed to the

feed. Getting your videos pushed to the YouTube home feed is the best way to grow your channel and get more views.

Hands down. Like the best way. So, if

you want the algorithm to start pushing your videos, what you really need to understand is how to get your content onto the home feed in the first place.

And in the next video that pops up around here, I'm going to show you exactly how you can do this in five easy steps, even if you're a small channel.

So, if you want to massively increase your chances of having the algorithm recommend your videos, click on this video here and give it a

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