If You Have Multiple Interests, Start A One-Person Business
By Dan Koe
Summary
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Full Transcript
I'm a very obsessive person because when I find something that I am interested in, truly interested in, nothing else matters. My focus becomes seamless. I
matters. My focus becomes seamless. I
could work 24 hours a day if I didn't value sleep. It's all I think about.
value sleep. It's all I think about.
It's all I learn about and it's all I want to do. And I've gone through these obsessive cycles multiple times in my life. At first it was fitness and then
life. At first it was fitness and then spirituality and then digital art, photography, web development, then psychology and certain branches of philosophy and various high-v value skills that I was told to learn like
marketing, copywriting, sales, etc. The things that are required to start a business, so to say. And personally, I know there are many people that have that quality as well. You're very
obsessive. You love to learn. But when
you look around you, there aren't too many people that also display that quality. So, I genuinely think that it's
quality. So, I genuinely think that it's a superpower. And I'm not just saying it
a superpower. And I'm not just saying it because I have that quality. But I have noticed that it allows me to get very far ahead of other people very quickly because for some reason people just
can't become interested in things. They
don't find something interesting when if you look deep enough everything is interesting. Absolutely everything. Just
interesting. Absolutely everything. Just
stare at your wall and then dig deeper.
How was it built? What is the process that went into making it? Why is the outlet structured in that way? So on and so forth. you have an entire learning
so forth. you have an entire learning rabbit hole that you can go down with anything that you look at. So, I don't really understand that I'm not interested in anything. I think you're just distracted and you've engaged in so
much pleasure seeking that simple things just don't bring you joy. But if you do have multiple interests, there is a pretty big problem. And it's that society has convinced you that that
trait or quality of loving learning or having multiple interests is a weakness.
And you may even believe them because you spend your entire day learning or going down rabbit holes. And frankly,
you don't really have much to show for it. All you have is a bit of knowledge.
it. All you have is a bit of knowledge.
And it's understandable why society or just people in general think that. Why
they think that that trait is a weakness. It's because most people still
weakness. It's because most people still have a worldview influenced by the industrial paradigm. They fully believe
industrial paradigm. They fully believe that becoming a specialist, getting a job that requires you to perform a mechanical string of tasks for 40 years, and retiring at an age where your money can't be put to great use outside of
buying material objects because you were deprived for so long is still the best route to take in life. And I can confidently tell you that that is not the best route to take in life.
Therefore, having multiple interests is potentially a superpower. And that's why I'm creating this video is to show you why. First, it signals that you have
why. First, it signals that you have high agency. Second, it signals that you
high agency. Second, it signals that you have a unique point of view. And three,
it signals that you have everything required to turn your interests into a modern source of income because that's every person's dream. If you have multiple interests, you want to be able to pursue those things full-time. And
there are many ways to do that in today's world, but I want to show you one way that is just a logical way of doing it. It is probably the best way of
doing it. It is probably the best way of doing it. So, in this video, I want to
doing it. So, in this video, I want to break it all down. I want to break down why people who learn quickly and have multiple interests are already ahead of most of the population. I want to break
down how you already do 80% of the work required to make an income. That is, you already research. You just don't think
already research. You just don't think of it as that. And then I want to break down your options to start earning aside or full-time income, preferably by discovering and pursuing your life's work. Yes, that's a bit deep. You're
work. Yes, that's a bit deep. You're
probably just here to make money, but trust me, it's a lot better if it's meaningful money. So with all of that,
meaningful money. So with all of that, let's begin. And for part one, I want to
let's begin. And for part one, I want to talk about why learners and improvers, so like self-improvers, have more leverage than ever before. And we'll
start with a quote from Naval. Code and
media are permissionless leverage.
They're the leverage behind the newly rich. You can create software and media
rich. You can create software and media that works for you while you sleep. So
for many people, you hear code and that doesn't really ring a bell for you, right? You're not a programmer. You're
right? You're not a programmer. You're
not a coder. And media may not ring a bell for you either because like what does that mean? In today's world that means content. In the past it meant the
means content. In the past it meant the radio, maybe billboards, maybe books, maybe physical mail, maybe the newspaper, but today it's content. And
what you may not understand is that yes, content can work for you while you sleep. This YouTube video probably has a
sleep. This YouTube video probably has a link to Eden, my software that some people will pay for and this YouTube video will continue growing over time and driving traffic to that offer. So,
two things, a source of traffic, media, this video, creating it on a consistent schedule and having a strategy. And two,
your offer, what you're selling that allows you to not sell an offer or a product for the boss that you're working for so that you can do it independently.
Oh, I don't want to sell an offer.
You're already selling one. you're
you're playing the role that your boss gave you to sell the product that they're selling. So, all you need to do
they're selling. So, all you need to do is sell a product that you actually want to sell and then create media to sell it. But there's a lot that goes into
it. But there's a lot that goes into that, right? That's why we're here. So,
that, right? That's why we're here. So,
you as an individual have more leverage than ever before. Leverage in this context is the multiplier between input and output. In other words, a small
and output. In other words, a small action can create a disproportionately large effect. And technology continues
large effect. And technology continues to increase the power an individual holds. Because just think about it, when
holds. Because just think about it, when social media became a thing or even the internet became a thing, you can now write an article or a social media post or a tweet or a real that has the
potential to reach millions of people.
That wasn't possible with the radio. You
probably will never get on the radio or television. And imagine in the past,
television. And imagine in the past, imagine trying to send a million handwritten letters to people around the world. It just doesn't work that way.
world. It just doesn't work that way.
So, what this means is that the average everyday person now has the potential to reach a lot of people. Maybe not
millions, but even thousands is crazy.
What if one person What if a thousand people pay you a certain amount of money per month? You're set. You're you're not
per month? You're set. You're you're not a megaillionaire because you don't have to be, but you've effectively replaced your salary and probably then some more.
And now this is still possible. Social
media has evolved and the market has become sophisticated. But that doesn't
become sophisticated. But that doesn't mean that you can't learn that you're a learner. That's why I'm saying this is a
learner. That's why I'm saying this is a superpower is because you can acquire the skill and you can create the strategy through dedicated learning and research that allows you to do this because most people won't do that. And
the thing about understanding is that people create excuses for things that they don't understand. And if excuses are for the incompetent, then incompetent people will think, oh, social media is just about luck.
Everyone's posting content, but only a few get picked to do well. When in
reality, the ones that get picked to do well are the people who treat it as their full-time job to study and understand why that mechanism works. You
just see it as people posting on social media because you're a consumer. You're
not the person doing it. You're not in the game. You haven't studied that
the game. You haven't studied that domain of knowledge. And yes, it's a domain of knowledge like anything else.
You don't understand it. So, you label it as this simple little thing that your mind can understand. And then you look at that simple little thing and you think, "Oh, that's useless." Or, "Oh, I can't do this." But the other thing here
related to leverage is that now AI has become a thing. And the ability to code or program another form of leverage has become democratized so that most people can do it. Are you going to build the
next notion or the next Salesforce or the next whatever big software, the next social media platform? No, probably not.
Unless you have an entire dev team behind you. But most average people can
behind you. But most average people can absolutely build a small-scale digital product that they can sell accompanied by a full marketing funnel that they can have the AI build out. And does that
mean that everything is written by AI?
No. You have to impress your personal taste on it so that it sounds like you and so that actually works. But building
the thing or building the prototype of the thing has become faster than ever.
So in other words, you can do the thing that used to take a team of 10, 20, 30, 40, 50 people as one person. Now, this
was always possible with something like social media and information products.
That was what my old oneperson business videos talked about where you pretty much build a social media audience. You
write content for 2 hours a day and then you create a digital product and you sell that product in your content. But
information products are abundant.
Anyone can create them. I don't think they're going to die. But we're going to talk about all of that now to start to ground this so that you can understand it as a person with multiple interests or a person who just has one interest
and wants to share it or wants to turn it into a business. Paul Muso is a great example. He has built a modern
example. He has built a modern philosophy school on Substack. He quite
literally just teaches philosophy on Substack. That's the paid tier of his
Substack. That's the paid tier of his Substack. He does weekly lectures that
Substack. He does weekly lectures that people can attend. And now I've talked about this in my book. It's free on my Substack called purpose and profit. But
I see the good parts of the creator economy as somewhat of a decentralized education system. Passionate individuals
education system. Passionate individuals dive deep into their interests, pull out the compelling parts, make them useful, and teach them. Most people these days get most of their education related to
their goals, not their parents' goals, not their goals, from places like YouTube and social media from the creators they resonate with. You're probably not
resonate with. You're probably not learning about what I'm sharing in this video in college, in high school. You're
not. You have to supplement. You have to self-educate with people who are sharing what you want to learn on YouTube or other social media platforms. And their entire business model, my entire
business model is improve yourself and then improve others. In other words, if you have interest to talk about, you have a way of building an audience. You
have traffic. You have leverage. The
difficulty lies in talking about your interests in a way that captures attention and makes people want to follow you. And this is exactly why I
follow you. And this is exactly why I built Eden because it makes it nearly impossible to not generate ideas worth writing about. And then it guides you
writing about. And then it guides you through actually writing them. It's your
AI content strategist, so to say. At
least that's what we're building it to be. It researches what's popular in your
be. It researches what's popular in your niche or in the interests that you talk about, and then it understands who you are, your voice, and your own content if you're already a creator. and then it
synthesizes the two. So it takes what's already good, it takes what is good from you or has potential and then it gives you daily ideas that you can take, make your own and run with. And it's also an
outlier tool. So any of the tools you
outlier tool. So any of the tools you would use to find good ideas on social media or to research social media, this is what content strategists for big YouTubers or big social media accounts
use. Then you can just use Eden instead.
use. Then you can just use Eden instead.
We're actually working with a few big creators right now to build features that they would benefit from. So, their
content teams are able to actually use this more than they're already able to and they're getting quite good results out of it. We had someone the other day reach out saying that they used the Eden
AI chat and their next two posts, so the ideas that they got from Eden that were arguably their own in their own voice got 3 million views a piece and they posted those two posts on the same day.
That is absurd. So if you want 50% off your first month, you can sign up link in the description. And then after that, you now have a way of understanding and reverse engineering how to package up your interest so that they get
attention, which we'll talk more about.
But if you understand how to package that up or turn that into a product that people will pay you for, then you have a way of monetizing your interest. You
have a business. And if you don't like the word business, then just think of it as getting paid for what you do. That's
what a business is. Don't over
complicate it. Don't assign any negative connotation to the word business because you think it's not for you. So now part two, I want to talk about how to turn your love for learning into a business.
And in this part, we're going to break down what your brand, content, and product should actually look like. So to
the point of what this business model is and how to turn multiple interests into a business, you teach your interests.
That's what you do. You teach or you turn what you would have taught into an implementation tool. And we'll talk
implementation tool. And we'll talk about that because that's a bit more modern. That's a bit more you dive into
modern. That's a bit more you dive into the vibe coding or programming aspect of things. Even though I don't really care
things. Even though I don't really care for the word vibe coding because I feel like that's carrying a negative connotation and it makes people believe that if they vibe code, they're doing something cheap. But in reality, the
something cheap. But in reality, the people that are vibe coding that also have the knowledge of marketing and sales are doing a lot better than the programmers who don't have the marketing and sales knowledge because the people with the marketing and sales knowledge
are able to create a much better product. Is it perfectly written code?
product. Is it perfectly written code?
No. Do I think that's a requirement to a good product? Probably not, especially
good product? Probably not, especially in the future. And other people think that vibe coding or getting into it or just like building some kind of tool with AI is just too easy. It's too
cheap. They think of it as like honestly they think of it as a tier lower than info products because info products actually require you to have knowledge and other things like that. But again,
we'll talk about that. Now, for a little story that I feel like a lot of you can resonate with. The other day I was
resonate with. The other day I was outside working at a coffee shop with my buddies as I do quite often and I had someone who noticed me from YouTube which was pretty cool and eventually
they asked for advice on what they should monetize and they said that they were trying to do videography for real estate personal brands and they had some clients doing that and he said that he could scale it but he said in an ideal
world he wanted to do something more artistic and creative right he wanted to do the film making aspect of things and so I asked is he creating content for his own and he said no. And to me it was
kind of obvious he should express the artistic side by using film making and videography in his own videos to make them nice, beautiful and have them stand out. That's a part of his unique edge.
out. That's a part of his unique edge.
And then he should teach what he's passionate about videography and film making to personal brands which he already has some experience in. And
that's like a glaring gap in the market is a lot of personal brands just don't know how to edit. There isn't a day that goes by where I don't get an email where it's like people are thinking too hard or think that recording video is like a
very high barrier of entry because they don't know what editing tool to use or they don't want to learn it or so on and so forth. So, not only would this
so forth. So, not only would this attract videography and film making clients for him by posting his own content because he's now positioning himself as an authority by teaching other people what he has learned. But he
would also build a broad enough audience so that he could eventually create a product that can sell without him actually fulfilling a service. So it can sell while he sleeps and he could just create something that teaches or helps
personal brands or other people get into videography or film making. And the main question here is like okay well what if I don't consider myself an expert? What
if I don't have experience in something like videography or film making and don't feel comfortable enough teaching it? That's why you position yourself as
it? That's why you position yourself as a student and a researcher rather than an expert. You don't have to claim
an expert. You don't have to claim results. You don't have to claim that
results. You don't have to claim that your videography skills are going to 10x their views overnight. Learning the
skill in and of itself if the tip is useful is useful. And so that's only one example, but I feel like the same applies to you. You don't have a lot of capital to invest. So certain business
models are off the table. You don't care to fund raise. And you kind of just want to do something creative and meaningful.
And so for people who have a love for learning, here's kind of the gist of what a business would look like for you.
First, you study your interests. That's
the first thing. They are inherently valuable because you value them.
Meaning, someone else can value them, too. And many already value them. And
too. And many already value them. And
no, people can't just ask AI because they often don't know what to ask.
Second is you learn how to package them because you aren't Marcus Aurelius.
Writing fortune cookie tweets isn't going to get you anywhere. You must
understand attention mechanics and engagement psychology. And now that you
engagement psychology. And now that you know what to ask AI, research that.
Third, you weave in your unique voice because your audience doesn't care if you have new ideas. They want your opinion, your point of view on an idea that works. And if you don't know what
that works. And if you don't know what your voice is, build it in Eden. We have
a feature called identities that will just guide you through a conversation and extract your unique voice or identity out of you and then apply it whenever you're chatting with ideas. And
fourth, you turn yourself into the business. Your brand, content, and
business. Your brand, content, and product all stem from your interests and the transformation they can provide. So,
your sole job is to become a researcher and a vessel. And I'm serious about this. You must consider it your
this. You must consider it your full-time job to research. You need to be reading books. You need to be watching YouTube videos. You need to be listening to podcasts. You need to be looking at the discover tab in Eden because that's what writers, creatives,
and visionaries do. That's what Jordan Peterson does. That's what Andrew
Peterson does. That's what Andrew Huberman does. That's what Marcus
Huberman does. That's what Marcus Aurelius and all your beloved figureheads of the past did. They
probably don't care about being a quote unquote personal brand, but they do care about their interests. So, creating
content, which was once just considered writing before it took the specific form of media on the internet, is their chosen vessel for earning an income.
They read weird books. They find
themselves in esoteric rabbit holes on the internet. They curate idea sources
the internet. They curate idea sources they love and save them in a safe place.
They question what most people think, gather multiple perspectives, and synthesize a unique one. They jot down thoughts like mad scientists. They are
all idea workers. They hunt for ideas and share the best ones because 80% of writing comes from research. The other
20% is structuring and writing it the way that only you could. So the question then is how do you actually build a tangible brand content and product. So
starting with brand, your brand is the transformation. Remember that. That's
transformation. Remember that. That's
your guiding light. Brand is
transformation. Because when you think of a person that you admire, why do you admire them? It's because they have
admire them? It's because they have changed your life in some fundamental way. Their content or product led to
way. Their content or product led to behavior change. They first changed your
behavior change. They first changed your mind and then they changed your actions and then the results that came from those actions, you associated with that person. You gave them credit for it.
person. You gave them credit for it.
James Clear, as an example, convinced millions of people to adopt tiny habits that went on to make big changes. Jordan
Peterson in his prime convinced millions of young men to take responsibility for their lives and pursue meaning. Alan
Watts helped people stop taking life so seriously. Naval Ravicon taught people
seriously. Naval Ravicon taught people the power of digital leverage. So if you heard an idea from Naval and then you notice the outcome of that idea in your life. You would attribute that outcome
life. You would attribute that outcome to Naval. So your brand as a person with
to Naval. So your brand as a person with multiple interests is how you help people change their lives with those interests. The more people you help, the
interests. The more people you help, the stronger your brand becomes. And now
people get stuck on their brand all the time. They think they need the perfect
time. They think they need the perfect bio or tagline or value proposition. And
in reality, you don't really need to say any of those things. If you go to some of the profiles or creators that you really like, they usually don't have a bio. They don't have anything there, or
bio. They don't have anything there, or at least anything of substance. And
that's the thing. People read your bio maybe once or twice when they visit your profile. And sometimes it's not even the
profile. And sometimes it's not even the guiding factor as to whether or not they're going to follow you. Your brand
is invisible. It's an image in people's minds that accumulates as they read your content, buy your products, change their behavior, and tell other people about you. So, all you really need to do is
you. So, all you really need to do is answer three questions and have them guide most of your content because your content will create your brand. So, the
first question is, who can you help the most and what does their life look like now? Question two is what has changed
now? Question two is what has changed your life the most? So, what interest do you see as important? Question three is how can you help other people do the same? So, what about their mind and
same? So, what about their mind and actions need to change? And how can you help them change? And now, you don't need to put the answers to these in your bio, although you can. And you never really have to tell people the answers.
You simply have to write content and create products that help others change.
You have to create content on what you deem an important idea that helps people that align with those three questions we just asked. And now if you struggle to
just asked. And now if you struggle to answer even the first question there, I think a very good starting point for a lot of people in terms of who you can help the most is your past self. The
person you can help the most is your past self. And there are plenty of other
past self. And there are plenty of other people who are like your past self. You
are pursuing your best self. So you're
trying to get here, but you're here now and you were here before. There are
plenty of people here. Those are who you can help. You don't need to posture as
can help. You don't need to posture as your best self because a lot of the time that doesn't relate to the person down here. Usually, if you're one to two to
here. Usually, if you're one to two to three steps ahead, that's what you want.
If I go to someone and say, "Hey, you want to make five million bucks?" And
it's just average person, they're going to be like, "You're dumb. Like, why
would I even believe you? Like, that
sounds like a scam." But if I came to you and say, "Hey, I I learned this thing for how to make $100 a day. Do you
want me to teach it to you?" They're at least a bit more open, right? That's
only one example, like money related, that could still set off people's alarms, but I think you get the point.
It's a lot closer in proximity to where they are and what they believe is possible for themselves to achieve. So
the questions that you ask yourself here are what situation were you in? How did
you get into the interest that helped you change? And how can you help people
you change? And how can you help people go through the same transformation faster? And you really don't need to
faster? And you really don't need to think too hard about this because it will refine with time. You just need like a starting point. You need a direction. So moving on to what your
direction. So moving on to what your content is. If your brand is the
content is. If your brand is the transformation, your content is the map that is built over time. It's the world.
You think of the Marvel Cinematic Universe with Iron Man and the Avengers and Spider-Man and all these different things. It was built up over time in
things. It was built up over time in this like bingeable fashion. And they
have TV show spin-offs, they have the movies, they have action figures, they have an entire lore behind it. That's
kind of what you're building over time.
And so for this, I talked to a lot of people who just want to start writing.
And as you might guess, or as you may have experienced, their problems revolve around the same things. They don't know what to write and they don't know how to write it. They don't know what makes
write it. They don't know what makes their writing different from everyone else's. They don't know why people would
else's. They don't know why people would listen to them over someone else. They
don't see themselves as experts, but don't understand that experts aren't the only ones who have an audience. You can
build a student style personal brand, too. You just learn, research, and share
too. You just learn, research, and share what you found without claiming any results until you actually have results.
So, I like to think of content like this. You have a brand who you help and
this. You have a brand who you help and how you help them change their life. And
now, you treat content like you're the programmer of a video game. You have
point A where your audience is now, level one, and then you have point B where you can help them get to, which can be level 100 or 50 or 10 or even two, just one level ahead of them. And
even if you aren't level 100, you're allowed to grow. You should grow.
Actually, you're the leader. That's why
you attract followers, so to say, because entrepreneurship is self-improvement in disguise. Now, to
make this simple, any idea or content is free game if it lands between your point A and point B. And it may help to quite literally pull out a piece of paper, drop point A on one side, point B on the
other, and then you can start filling in the middle with topics and ideas. So to
start, you can write two to three broad topics like health, psychology, or business. And these are your content
business. And these are your content pillars or your main interests broadened up a bit. And then for each of those topics, you can write two to three more subtopics. For each of those subtopics,
subtopics. For each of those subtopics, you can write two to three pain points, principles, how-tos, or other types of content styles that you've seen. And so
let's say that my brand is to help people become futurep proof, which it is. That's my niche, so to speak. That's
is. That's my niche, so to speak. That's
who I try to attract is people who want to become future proof. Then my entire goal with content at that point is to find great ideas that I want to talk about and just frame them through the
lens of becoming future proof. So if I want to talk about the topics of having multiple interests, the way it becomes unique to me is like, okay, well, how does that help you become futureproof?
And this video was born. As an example, if I'm studying my interests, like flow psychology, and I find an idea I love, like how psychic entropy causes the mind to slowly become disordered with time
unless effort is put into maintaining a meaningful hierarchy of goals. Then the
first question I ask myself is this, how does this apply to becoming future proof? And through that question alone,
proof? And through that question alone, I now have a unique piece of content.
I'm not copying the idea one to one. I'm
applying it to a new domain from my own voice and perspective. And that is content creation in a nutshell. For
people who don't want to dance in front of a camera or be on TikTok, just hunt for ideas in your interests that you really like and you have a mission that you can help other people achieve and
then you tie the two together. You frame
the idea through the mission. So when
you have an idea, you just look at the map that you drew with all of your topics on there and you think, okay, how does this help people get from point A to point B? Okay. In the newsletter or YouTube video you're creating, the introduction is
[clears throat] illustrating the problem that point A is at. The middle is explaining the concept
at. The middle is explaining the concept or idea that you want to talk about. And
then the end section or the actionable section is like, okay, here's the steps to get to point B. And that's how you create a newsletter. That's how you create a YouTube script. That's how you create anything long form. For short
form content, you kind of just ideulate short posts. And it really helps to look
short posts. And it really helps to look at how other people package and structure posts. If you don't know what
structure posts. If you don't know what to do here, this is when you go to Eden and look at how other posts are doing and then click the buttons that allow you to make them your own. And that's a
very important part because if you can't get people to click and stay. In other
words, if you can't create engaging content from the ideas you have, who's going to see your product? Who is going to pay you for what you do? In other
words, how are you actually going to do what you love, learning in a sustainable way if you're always in survival mode and selling a product for your boss rather than yourself? So, that moves us
on to the product, right? Your brand is the transformation, your content is the map, and your product is the tool. Now,
when I first started on social media, I was a web designer. I started writing on Twitter because I was tired of doing cold outreach all day. It was frankly exhausting and I knew that my next step was building an audience so that I could
land clients from that audience. As I
got clients and as my service evolved because my knowledge evolved with it, I found a lot of people coming to me not because they wanted a website but because they just didn't have clarity on their brand, content, and product. They
thought a website was going to fix everything or they were convinced that that was like the hole in why they weren't making money. is a website of all things when the rest of the things, the brand, content, product, like
literally the main funnel that would make you money just wasn't there. And so
I helped them and I actually started to pivot my offer in that direction. And
there was a 2-year period of time where I would consider myself a brand adviser or a personal brand adviser. And the
biggest question then was, okay, if I write about all these ideas and interests, what do I sell? It feels like I'm just giving everything out. People
won't have a reason to buy my product if they already know it all. And now
typically the reason people ask this question is because they just love getting in their own heads, right? They
don't like thinking things through. And
I'm not saying that as a jab. I do it all the time, right? You get a little bit stressed. You don't know where to
bit stressed. You don't know where to look and you just like pick an answer, right? And then that answer becomes law
right? And then that answer becomes law and then it prevents you from taking any further action. And so the answer to
further action. And so the answer to that of like, oh, why will they buy from me? Is that people just buy things? They
me? Is that people just buy things? They
probably don't remember everything they read from you and they are even more likely to never implement it. Just
because you've talked about it doesn't mean people aren't going to buy something. But of course, there's a
something. But of course, there's a better way to think about it, right?
That's kind of a silly way to think about it. I like to think of my products
about it. I like to think of my products as tools or systems that help people get from point A to point B on my map. As an
example, I can talk about writing all day and I can teach how I write newsletters, content, and generate ideas. But a tweet or newsletter is
ideas. But a tweet or newsletter is usually not the best medium for teaching an entire system through things like modules worksheets templates and everything like that. So if I create a product like I did previously with
two-hour writer when I was actually promoting and selling that that was like the complete system for implementation like no one video could take the role of that product because it was a daily set
of actions backed with education that someone can use to get results and it's kind of evolved into what Eden is becoming today. It's find validated
becoming today. It's find validated ideas make them your own write post them. It's the writing hub. It's the
them. It's the writing hub. It's the
content strategy hub. And one thing we need to talk about is that if you don't care to sell an info product because everyone told you they were a scam and you were dumb enough to not think or question, then you can build a software.
But again, and I've learned this through 3 years of failure so far, it needs to be a system. Yes, you can probably vibe code small-cale software quite well if you have agency and understand the
iterative process and you love learning.
So, you should be able to just start building it and ask the AI questions along the way. And the thing here that I don't get is like, oh well, how do I start? Just ask Claude. How do I start
start? Just ask Claude. How do I start building an app? Literally just say that, hey, I want to build it. I've
heard about this vibe coding thing. I've
heard that you can help with this. How
do I do it? Give me a plan. And then it breaks it down. You go, okay, how do I start on step one? And then it tells you. And then you do it. And you go,
you. And then you do it. And you go, okay, let's do step two. And then you tell And you do it. And it's not like you're just having Claw do everything because you have to guide it. You still
have to understand what's going on. And
then you keep just following the steps until you have a version one. And
frankly, the version one is gonna suck.
And then it's up to you. Are you going to say, "Oh yeah, this is a vibecoded app, so I could only get this far and it sucks." Are you going to keep going,
sucks." Are you going to keep going, keep iterating, and you just ask the question or solve the problem when you encounter it? Now, back to the point.
encounter it? Now, back to the point.
The creator economy when it comes to monetization is a systems economy. You
don't have to build the next note-taking tool. I've tried that. You build the
tool. I've tried that. You build the software that helps them do what your info product would have helped them do.
watch my previous videos on the info product or go to my substack and on my paid tier I have a full guide to how you would create a profitable digital product that gives you everything that's like what you need to know about
marketing. You don't need to take any
marketing. You don't need to take any other marketing course except for pay attention to what's in that guide. So
for Paul Muso who has the philosophy school that we talked about earlier, he could literally just build like a learning app for philosophy and he could share his teachings on there. Like there
are so many different ideas that could work for Paul, but I'm sure Paul doesn't care because he's already doing something that works well. He doesn't
need to go further. I'm just kind of throwing out ideas here and there, but that's really it. You just have to build the product and you have to do it in a way that gets results or is good. You
can have this great idea and you can build it out, but that doesn't mean it's good and it doesn't mean that other people want to use it and it definitely doesn't mean that they want to pay for it. So, you have to test all of those
it. So, you have to test all of those things. And so with all of that, this
things. And so with all of that, this wasn't a very hyper practical video or section on building a product because I don't think that's what you need. You
just need clarity that this path is viable. That's why you came to this
viable. That's why you came to this video. It's not for the step-by-step how
video. It's not for the step-by-step how to do it because you can find that anywhere. You just need the belief. And
anywhere. You just need the belief. And
once you have that belief, you can figure out the rest because you love learning. So this video was just meant
learning. So this video was just meant to be a spark to show you what's possible. And I'll create more on this
possible. And I'll create more on this in the future or just let me know what you actually want to learn and I'll jot that down to create another video about it. But until then, like, subscribe,
it. But until then, like, subscribe, join my newsletter link in the description if you want weekly newsletters on how to reach your potential. And then check out Eden if
potential. And then check out Eden if you're even slightly interested in finding high performing ideas that relate exactly to you and having them delivered to you on a daily basis. So
with that, thank you for watching. I'll
see you in the next video. Bye.
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